CN106548379A - A kind of advertisement output intent and device for intelligent robot - Google Patents
A kind of advertisement output intent and device for intelligent robot Download PDFInfo
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- CN106548379A CN106548379A CN201611050567.5A CN201611050567A CN106548379A CN 106548379 A CN106548379 A CN 106548379A CN 201611050567 A CN201611050567 A CN 201611050567A CN 106548379 A CN106548379 A CN 106548379A
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Abstract
A kind of advertisement output intent and device for intelligent robot, wherein, the method includes：Interactive information obtaining step, obtains the multi-modal interactive information of current interaction scenarios；Characteristic of advertisement parameter extraction step, carries out advertising environments analysis according to multi-modal interactive information, obtains current characteristic of advertisement parameter；Transmitting advertisement information step, carries out decision-making to characteristic of advertisement parameter, generates corresponding advertising message according to the result of decision and pushes.The content pushed by this method is no longer the immobilized substance by set by advertiser, and which can generate according to practical situation in interactive process and meet the advertising message of current interaction scenarios and be pushed to user.The advertising message pushed by the method obviously more conforms to the current demand of user, and the also more hommization of the push process of advertising message, so as to improving the captivation of advertisement and increasing the desire to buy of user.
Description
Technical field
The present invention relates to robotics, specifically, are related to a kind of advertisement output side for intelligent robot
Method and device.
Background technology
With the continuous development of science and technology, the introducing of information technology, computer technology and artificial intelligence technology, machine
Industrial circle has progressively been walked out in the research of people, gradually extend to the neck such as medical treatment, health care, family, amusement and service occupation
Domain.And people for the requirement of robot also conform to the principle of simplicity the multiple mechanical action of substance be promoted to anthropomorphic question and answer, autonomy and with
The intelligent robot that other robot is interacted, man-machine interaction also just become the key factor for determining intelligent robot development.
The interaction capabilities of intelligent robot are directly connected to the Consumer's Experience of intelligent robot product, and then affect user's
Going or staying.If the interaction capabilities of lifting intelligent robot are to cause, and user's acquisition is more preferable to be experienced, it is problem demanding prompt solution.
The content of the invention
To solve the above problems, the invention provides a kind of advertisement output intent for intelligent robot, which includes：
Interactive information obtaining step, obtains the multi-modal interactive information of current interaction scenarios；
Characteristic of advertisement parameter extraction step, carries out advertising environments analysis according to the multi-modal interactive information, obtains current
Characteristic of advertisement parameter；
Transmitting advertisement information step, carries out decision-making to the characteristic of advertisement parameter, is generated according to the result of decision corresponding wide
Announcement information is simultaneously pushed.
According to one embodiment of present invention, in the transmitting advertisement information step, according to the characteristic of advertisement parameter,
Generated by the way of directly push or indirect Push and push the advertising message.
According to one embodiment of present invention, in the transmitting advertisement information step, if according to the characteristic of advertisement
When parameter determines that current interaction is interacted for vertical field, then choose associated application to generate the advertisement letter in the vertical field
Cease and push.
According to one embodiment of present invention, the multi-modal interactive information includes visual information, the characteristic of advertisement ginseng
Amount includes the status information of object, in the characteristic of advertisement parameter extraction step, carries out image knowledge based on the visual information
Not, obtain the status information of objects in images.
According to one embodiment of present invention, methods described is performed by the control of intelligent robot operating system, the advertisement
The multi-modal mode that is forced through of information is realized.
Present invention also offers a kind of advertisement output device for intelligent robot, which includes：
Interactive information acquisition module, which is used for the multi-modal interactive information for obtaining current interaction scenarios；
Characteristic of advertisement parameter extraction module, which is used to carry out advertising environments analysis according to the multi-modal interactive information, obtains
Take current characteristic of advertisement parameter；
Transmitting advertisement information module, which is used to carry out decision-making to the characteristic of advertisement parameter, generates phase according to the result of decision
The advertising message answered simultaneously is pushed.
According to one embodiment of present invention, the transmitting advertisement information module is configured to be joined according to the characteristic of advertisement
Amount, is generated by the way of directly push or indirect Push and pushes the advertising message.
According to one embodiment of present invention, if the transmitting advertisement information module is configured to according to the characteristic of advertisement
When parameter determines that current interaction is interacted for vertical field, then choose associated application to generate the advertisement letter in the vertical field
Cease and push.
According to one embodiment of present invention, the multi-modal interactive information includes visual information, the characteristic of advertisement ginseng
Amount includes the status information of object, and the characteristic of advertisement parameter extraction module is configured to the visual information and carries out image knowledge
Not, obtain the status information of objects in images.
According to one embodiment of present invention, described device is run by the control of intelligent robot operating system, the advertisement
The multi-modal mode that is forced through of information is realized.
Compared to existing advertisement sending method, pushed away provided by the present invention for the advertisement output intent of intelligent robot
The content sent no longer is the immobilized substance by set by advertiser, and which can be generated according to practical situation in interactive process
Meet the advertising message of current interaction scenarios and be pushed to user.The advertising message pushed by the method obviously more conforms to user
Demand, and the push process of advertising message also more hommization, so as to improving the captivation of advertisement and increasing user's
Desire to buy.
Advertisement output intent provided by the present invention can also by accessed visual information and/or environmental information come
Generate and export corresponding advertising message such that it is able to so that the advertising message for being pushed to user can more meet the demand of user.
Other features and advantages of the present invention will be illustrated in the following description, also, partly be become from description
Obtain it is clear that or being understood by implementing the present invention.The purpose of the present invention and other advantages can be by description, rights
In claim and accompanying drawing, specifically noted structure is realizing and obtain.
Description of the drawings
In order to be illustrated more clearly that the embodiment of the present invention or technical scheme of the prior art, below will be to embodiment or existing
There is the accompanying drawing wanted needed for technology description to do simple introduction：
Fig. 1 be the advertisement output intent for intelligent robot according to an embodiment of the invention realize flow process illustrate
Figure；
Fig. 2 is that the advertisement output intent for intelligent robot in accordance with another embodiment of the present invention realizes that flow process is shown
It is intended to；
Fig. 3 is that the advertisement output intent for intelligent robot according to another embodiment of the invention realizes that flow process is shown
It is intended to；
Fig. 4 is the structural representation of the advertisement output device for intelligent robot according to an embodiment of the invention.
Specific embodiment
Describe embodiments of the present invention below with reference to drawings and Examples in detail, whereby how the present invention is applied
Technological means solving technical problem, and reach technique effect realize that process can fully understand and implement according to this.Need explanation
As long as not constituting conflict, each embodiment and each feature in each embodiment in the present invention can be combined with each other,
The technical scheme for being formed is within protection scope of the present invention.
Meanwhile, in the following description, many details are elaborated for illustrative purposes, to provide to of the invention real
Apply the thorough understanding of example.It will be apparent, however, to one skilled in the art, that the present invention can be without tool here
Body details or described ad hoc fashion are implementing.
In addition, can be in the department of computer science of such as one group of computer executable instructions the step of the flow process of accompanying drawing is illustrated
Perform in system, and, although show logical order in flow charts, but in some cases, can be with different from herein
Order perform shown or described step.
Advertisement is the product of development of commerce, with economy become increasingly prosperous and science and technology continuous progress, advertisement
Activity development has been deep into the numerous areas such as society, economy, culture to modern, and this causes advertisement to become people's daily life
Important component part.
Traditional Advertising Pattern depends on screen or papery to present.In the PC epoch, advertiser will be presented in net
Page white space is directly overlayed above the formal content of webpage, and advertiser can obtain use by the click of user
Like or detest degree for a certain bar advertisement at family.
However, existing this showing advertisement mode is excessively single, which is merely able to permanently by screen represent.Together
When, this ad content having is also to need to be previously set by advertiser, and the advertisement received by such user is namely by wide
Accuse the ad content that business's unification is pushed.This push mode obviously cannot be directed to specific potential user, so as to reduce advertisement
Effectiveness.
For the problems referred to above in the presence of prior art, the invention provides a kind of new for the wide of intelligent robot
Accuse output intent.Wherein, the method controls to perform preferably by intelligent robot operating system.In order to clearly illustrate
Advertisement output intent provided by the present invention is realized principle, realizes flow process and advantage, below in conjunction with different enforcement
Example is being further described to the advertisement output intent.
Embodiment one：
Fig. 1 show the advertisement output intent for intelligent robot provided by the present embodiment realize flow process illustrate
Figure.
As shown in figure 1, the advertisement output intent provided by the present embodiment obtains current interaction field first in step S101
The multi-modal interactive information of scape.It is pointed out that in different embodiments of the invention, according to actual needs, the method exists
In step S101, the multi-modal interactive information of accessed current interaction scenarios can both be the correlation interaction letter of user input
The related mutual information that breath, or the relevant data acquisition equipment active obtaining configured by intelligent robot are arrived, this
Invention not limited to this.
After the multi-modal interactive information of current interaction scenarios is got, the method can in step s 102 according to above-mentioned many
Mode interactive information carrying out advertising environments analysis, so as to obtain current characteristic of advertisement parameter.
For example, user have input the voice messaging of such as " I thinks that Beijing is played " to intelligent robot, then the method exists
Step S101 can then get above-mentioned voice messaging, and subsequent the method can be carried out to above-mentioned voice messaging point in step s 102
Analysis, so as to obtain the information such as " Beijing ", " tourism " and time, and these information are then current characteristic of advertisement parameter.
After parsing obtains current characteristic of advertisement parameter, as shown in figure 1, the method can in step s 103 to step
Above-mentioned characteristic of advertisement parameter obtained by S102 carries out decision-making, and according to the result of decision generating corresponding advertising message and push away
Give user.
In the present embodiment, it is preferable that the method in step s 103 can be special according to advertisement resulting in step S102
Parameter is levied to determine by the way of directly pushing or by the way of indirect Push to generate and push corresponding advertisement
Information.
For example, the method is parsed by the voice messaging " I thinks that Beijing is played " to user input in step s 102
The information such as " Beijing ", " tourism " are obtained, the method can clearly determine the intention of user according to these characteristic of advertisement parameters,
Therefore the method is also assured that by the way of directly pushing to generate and push corresponding advertisement letter in step s 103
Breath.Specifically, the method in step s 103 can normal dialog answer result on, affix such as " Beijing this when
Between can be joyful, you want that I helps you to order ticketOr I gives you a fixed travel party " advertising message, if it is determined that
User view it is indefinite, such as user simply says " hearing that the present landscape in Beijing is pretty good ", then can be using the side of indirect Push
Formula, output such as " yes, a lot of people are in travel party of Ding Qu Pekinese, not only cheap but also joyful ".
It is pointed out that in the present embodiment, the method in step s 103 can also be using other rational methods come root
Corresponding advertising message is generated according to above-mentioned characteristic of advertisement parameter and user is pushed to, the invention is not restricted to this.It is also desirable to refer to
Go out, according to actual needs, the advertising message that the method generates and pushes in step s 103 can adopt different many
Presenting, the present invention is similarly not so limited to mode mode.
For the advertisement output intent provided by the present embodiment, if the method is according to obtained by step S102
When characteristic of advertisement parameter determines that current interaction is interacted for vertical field, party's rule can choose association in the vertical field should
For generating corresponding advertising message and being pushed to user.
As can be seen that compared to existing advertisement sending method from foregoing description, the present embodiment provided for intelligence
The content pushed by the advertisement sending method of energy robot is no longer the immobilized substance by set by advertiser, and which can be man-machine
Generated according to practical situation in interaction and meet the advertising message of current interaction scenarios and be pushed to user.The method is pushed
Advertising message obviously more conform to the current demand of user, and the also more hommization of the push process of advertising message, so as to
The captivation for improving advertisement and the desire to buy for increasing user.
Embodiment two：
Fig. 2 show the advertisement output intent for intelligent robot provided by the present embodiment realize flow process illustrate
Figure.
As shown in Fig. 2 the advertisement output intent provided by the present embodiment obtains current interaction field first in step s 201
The visual information of scape.Wherein, the image capture device preferably configured by intelligent robot in step s 201 by the method
(such as photographic head) is obtaining the visual information of current interaction scenarios.
In step S202, the method can carry out image recognition to visual information accessed in step S201, so as to
Obtain the status information of the object correlation included in above-mentioned visual information.
For example, the method has got the figure of the television set used by user in step s 201 by image capture device
Piece, which in step S202 can carry out corresponding image procossing to accessed picture and determine the style of the television set.
By Correlative data analysis (such as inquiring about the sale date of this television set), the method is also assured that out the television set
Style more old (i.e. the status information of television set).
After the status information for determining above-mentioned object correlation, party's rule can be in step S203 according in step S202
The status information of the object determined carries out decision-making, and then according to the result of decision generating corresponding advertising message and push
To user.
For example, the method can determine that this by carrying out image procossing to the picture comprising television set in step S202
The style of television set is more old, then the method can be adopted according to above-mentioned characteristic of advertisement parameter in step S203 directly
The mode of push generates corresponding advertising message and is pushed to user.Specifically, the method can be generated simultaneously in step S203
Output such as " your that television set is very old, want to change one it is trendyNewest XXX has YYY functions "
Voice messaging.
As can be seen that the basis of method that provided in embodiment one of the method that provided of the present embodiment from foregoing description
On, additionally it is possible to corresponding advertising message is generated and is exported by accessed visual information, compared to existing method, the party
Method enables to the demand that the advertising message of generation can more meet user, and the push mode of advertising message is more diversified.
Embodiment three：
Fig. 3 show the advertisement output intent for intelligent robot provided by the present embodiment realize flow process illustrate
Figure.
As shown in figure 3, the advertisement output intent provided by the present embodiment obtains current interaction field first in step S301
The environmental information of scape.It is pointed out that for the different application scene of the method, the method is accessed in S301 to be worked as
The environmental information of front interaction scenarios can be specifically the information of multi-form, the invention is not restricted to this.For example, the present invention's
In one embodiment, the acquired environmental information in step S301 of the method can be both temperature information, can also be humidity
Information and/or monochrome information, or it is other rational information.
Wherein, the difference according to the environmental information of required acquisition, the method can be obtained in different ways
Environmental information is stated, the invention is not restricted to this.For example, in one embodiment of the invention, the method can pass through intelligent machine
Temperature sensor provisioned in people is obtained by the humidity sensor provisioned in intelligent robot obtaining said temperature information
Above-mentioned humidity information, obtains above-mentioned monochrome information etc. by the photosensitive sensor provisioned in intelligent robot.
After obtaining environmental information, the method in step s 302 can according to the environmental information obtained by step S301 come
Advertising environments analysis is carried out, so as to obtain current characteristic of advertisement parameter.For example, for the example above, the method is in step
Advertising environments analysis can be carried out according to temperature information resulting in step S301 in rapid S302, if Current Temperatures are relatively low
(such as less than 10 degrees Celsius), then the method also just can further determine that current characteristic of advertisement parameter is electric heating
Device.
As shown in figure 3, in the present embodiment, the method can be special according to advertisement resulting in step S302 in step S303
Levy parameter to carry out decision-making, and according to the result of decision generating corresponding advertising message and be pushed to user.
For example, the characteristic of advertisement parameter obtained by the method is in S302 is electric heater, and in step S303, the method can
Generate with according to above-mentioned characteristic of advertisement parameter and export such as that " freeze to death baby, wants to buy by the way of indirect Push
The voice messaging of one electric heater ".And if the information representation user of user feedback agrees to buy an electric heater, then the party
Method can further be generated and export the advertising message of such as " electric heater of XXX plates hear well, want to look at ".
Present invention also offers a kind of advertisement output device for intelligent robot, wherein, the device is preferably assembled
Run in intelligent robot and by the control of intelligent robot operating system.Fig. 4 shows the structure of the device in the present embodiment
Schematic diagram.
As shown in figure 4, the advertisement output device for intelligent robot provided by the present embodiment is preferably included：Interaction
Data obtaining module 401, characteristic of advertisement parameter acquisition module 402 and transmitting advertisement information module 403.Wherein, interactive information
Acquisition module 401 is used for the multi-modal interactive information for obtaining current interaction scenarios.It is pointed out that in the present embodiment, according to
It is actually needed, the multi-modal interactive information of the current interaction scenarios that interactive information acquisition module 401 can get both can be with
Only include a form of interactive information, it is also possible to the interactive information comprising two or more, the invention is not restricted to this.
For example, in one embodiment of the invention, interactive information acquisition module 401 can both utilize intelligent robot institute
The audio collecting device (such as mike) of configuration is obtaining the voice messaging of current interaction scenarios, it is also possible to utilize intelligent machine
The image capture device (utilizing photographic head) configured by people, can be with intelligent machine obtaining the visual information of current interaction scenarios
The relevant environment sensor configured by people (for example, is obtained using temperature sensor come the environmental information for obtaining current interaction scenarios
Temperature information, obtains humidity information using humidity sensor, and using photosensitive sensor obtaining monochrome information etc.).
After multi-modal interactive information is got, interactive information acquisition module 401 can be by the multi-modal interaction letter for getting
Breath is transmitted to the characteristic of advertisement parameter extraction module 402 being attached thereto.In the present embodiment, characteristic of advertisement parameter extraction module 402
Multi-modal interactive information that can be transmitted to interactive information acquisition module 401 carries out advertising environments analysis, so as to be worked as
Front characteristic of advertisement parameter.
In the present embodiment, characteristic of advertisement parameter extraction module 402 can by the current characteristic of advertisement parameter for obtaining transmit to
The transmitting advertisement information module 403 being attached thereto, to be come to characteristic of advertisement parameter extraction module by transmitting advertisement information module 403
The characteristic of advertisement parameters of 402 transmission carry out decision-making, and according to the result of decision generating corresponding advertising message and be pushed to user.
In the present embodiment, it is preferable that transmitting advertisement information module 403 can be according to characteristic of advertisement parameter extraction module 402
It is transmitted come characteristic of advertisement parameter determining using by the way of directly push or the mode of indirect Push will be generated and be pushed away
Corresponding advertising message is sent, the invention is not restricted to this.Meanwhile, according to actual needs, transmitting advertisement information module 403 is preferably also
The characteristic of advertisement parameter that can be come according to the transmission of characteristic of advertisement parameter extraction module 402 is judging whether current interaction is vertically to lead
Domain interacts.Wherein, if current interaction is interacted for vertical field, then transmitting advertisement information module 403 can then determined
Vertical field in choose associated application generating corresponding advertising message and be pushed to user.
It is pointed out that in the present embodiment, characteristic of advertisement parameter extraction module 402 and transmitting advertisement information module
403 realize that the concrete principle and process of respective function both can be retouched with step S102 in above-described embodiment one and step S103
The content stated is identical, it is also possible to identical with step S202 in above-described embodiment two and the content described by step S203, can be with
It is identical with step S302 in above-described embodiment three and the content described by step S303, therefore here is no longer carried to characteristic of advertisement parameter
The related content of delivery block 402 and transmitting advertisement information module 403 is repeated.
It should be understood that disclosed embodiment of this invention is not limited to ad hoc structure disclosed herein or processes step
Suddenly, the equivalent substitute of these features that those of ordinary skill in the related art are understood should be extended to.It should also be understood that
It is that term as used herein is only used for the purpose for describing specific embodiment, and is not intended to limit.
" one embodiment " or " embodiment " mentioned in description means special characteristic, the structure for describing in conjunction with the embodiments
Or characteristic is included at least one embodiment of the present invention.Therefore, the phrase " reality that description various places throughout occurs
Apply example " or " embodiment " same embodiment might not be referred both to.
Although above-mentioned example is used to illustrate principle of the present invention in one or more applications, for the technology of this area
For personnel, in the case of the principle and thought without departing substantially from the present invention, hence it is evident that can in form, the details of usage and enforcement
It is upper various modifications may be made and without paying creative work.Therefore, the present invention is defined by the appended claims.
Claims (10)
1. a kind of advertisement output intent for intelligent robot, it is characterised in that include：
Interactive information obtaining step, obtains the multi-modal interactive information of current interaction scenarios；
Characteristic of advertisement parameter extraction step, carries out advertising environments analysis according to the multi-modal interactive information, obtains current wide
Accuse characteristic parameter；
Transmitting advertisement information step, carries out decision-making to the characteristic of advertisement parameter, generates corresponding advertisement letter according to the result of decision
Cease and push.
2. the method for claim 1, it is characterised in that in the transmitting advertisement information step, according to the advertisement
Characteristic parameter, is generated by the way of directly push or indirect Push and pushes the advertising message.
3. method as claimed in claim 1 or 2, it is characterised in that in the transmitting advertisement information step, if according to institute
State characteristic of advertisement parameter current interaction is determined during the interaction of vertical field, then to choose associated application to generate in the vertical field
The advertising message is simultaneously pushed.
4. method as claimed in claim 1 or 2, it is characterised in that the multi-modal interactive information includes visual information, described
Characteristic of advertisement parameter includes the status information of object, in the characteristic of advertisement parameter extraction step, based on the visual information
Image recognition is carried out, the status information of objects in images is obtained.
5. method as claimed in claim 1 or 2, it is characterised in that methods described is held by the control of intelligent robot operating system
OK, the multi-modal mode that is forced through of the advertising message is realized.
6. a kind of advertisement output device for intelligent robot, it is characterised in that include：
Interactive information acquisition module, which is used for the multi-modal interactive information for obtaining current interaction scenarios；
Characteristic of advertisement parameter extraction module, which is used to carry out advertising environments analysis according to the multi-modal interactive information, is worked as
Front characteristic of advertisement parameter；
Transmitting advertisement information module, which is used to carry out decision-making to the characteristic of advertisement parameter, is generated according to the result of decision corresponding
Advertising message is simultaneously pushed.
7. device as claimed in claim 6, it is characterised in that the transmitting advertisement information module is configured to according to the advertisement
Characteristic parameter, is generated by the way of directly push or indirect Push and pushes the advertising message.
8. device as claimed in claims 6 or 7, it is characterised in that if the transmitting advertisement information module be configured to according to
When the characteristic of advertisement parameter determines that current interaction is interacted for vertical field, then associated application next life is chosen in the vertical field
Into the advertising message and push.
9. device as claimed in claims 6 or 7, it is characterised in that the multi-modal interactive information includes visual information, described
Characteristic of advertisement parameter includes the status information of object, and the characteristic of advertisement parameter extraction module is configured to the visual information
Image recognition is carried out, the status information of objects in images is obtained.
10. device as claimed in claims 6 or 7, it is characterised in that described device is transported by the control of intelligent robot operating system
OK, the multi-modal mode that is forced through of the advertising message is realized.
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| CN201611050567.5A CN106548379A (en) | 2016-11-24 | 2016-11-24 | A kind of advertisement output intent and device for intelligent robot |
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| CN201611050567.5A CN106548379A (en) | 2016-11-24 | 2016-11-24 | A kind of advertisement output intent and device for intelligent robot |
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Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN108765921A (en) * | 2018-04-04 | 2018-11-06 | 昆山市工研院智能制造技术有限公司 | View-based access control model lexical analysis is applied to the intelligent patrol method of patrol robot |
| CN108908370A (en) * | 2018-08-13 | 2018-11-30 | 安徽爱依特科技有限公司 | A kind of control system and its robot of humanoid robot of promoting the sale of products |
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| CN101620715A (en) * | 2009-08-06 | 2010-01-06 | 余洋 | Method and system for publishing intelligent advertisement |
| CN102968738A (en) * | 2012-12-06 | 2013-03-13 | 中国科学院半导体研究所 | Advertising system |
| CN103440307A (en) * | 2013-08-23 | 2013-12-11 | 北京智谷睿拓技术服务有限公司 | Method and device for providing media information |
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| Publication number | Priority date | Publication date | Assignee | Title |
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