CN106548371A - A kind of advertisement placement method and device based on channel value - Google Patents
A kind of advertisement placement method and device based on channel value Download PDFInfo
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- CN106548371A CN106548371A CN201610912915.9A CN201610912915A CN106548371A CN 106548371 A CN106548371 A CN 106548371A CN 201610912915 A CN201610912915 A CN 201610912915A CN 106548371 A CN106548371 A CN 106548371A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0242—Determining effectiveness of advertisements
- G06Q30/0244—Optimization
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- G—PHYSICS
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0272—Period of advertisement exposure
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Abstract
The invention discloses a kind of advertisement placement method and device based on channel value, to realize distributing rationally for advertising resource according to channel value.Methods described includes：Obtain advertisement total duration and advertisement number that channel is broadcasted；Advertisement total duration obtains the assessed value of channel value divided by advertisement number, and assessed value is higher, and the value of channel is lower；The channel output low to assessed value increases the instruction for throwing in advertisement.The advertisement total duration and advertisement number that the method is broadcasted according to channel is estimated to channel value, and the channel high to channel value increases the input of advertisement, and the channel low to channel value is reduced throws in advertisement, to reach optimal advertisement delivery effect.
Description
Technical field
The present invention relates to Internet technical field, more particularly to a kind of advertisement placement method and dress based on channel value
Put.
Background technology
In recent years, developing rapidly with electronic industry and communication technology, the new industry based on data, speech, video
Business obtains swift and violent development.The fast development of microelectric technique, computer hardware technique, makes the function of terminal become stronger day by day.
With attention of the enterprise to products propaganda, advertising market there has also been prosperity and development, and advertisement serving policy directly decides advertisement
The return rate of implementation of strategies implementation status and advertisement is thrown in, only suitable proper advertisement serving policy could meet city of enterprise
The demand of field, is maximized advertisement delivery effect.
Advertisement delivery effect is the important information of advertisement putting owner and advertisement operators concern jointly, including the mesh of advertisement
Mark crowd, concentration concern period of advertisement etc..Advertisement delivery effect directly decides the enforcement implementation status of advertisement serving policy
With the return rate of advertisement, only suitable proper advertisement serving policy could meet the demand of enterprise market, imitate advertisement putting
Fruit is maximized.The existing technology for obtaining advertisement delivery effect information is broadly divided into two classes：One class is to rely on commercial audience people
The technology of work feedback, such as phone or other media questionnaire surveys, audient's handheld electronic information feedback device；Another kind of is analysis
User selects the technology for playing content, such as user's switching channels information record software is installed in top box of digital machine.And this two
The mode of kind has its weak point, including impact and the limitation of statistical sample quantity of anthropic factor, is imitated with the advertisement putting
Fruit data are that the adjustment of basic advertisement serving policy also easily goes wrong.
The content of the invention
The present invention provides a kind of advertisement placement method and device based on channel value, wide to be realized according to channel value
Accuse distributing rationally for resource.
The present invention provides a kind of advertisement placement method based on channel value, including：
Obtain advertisement total duration and advertisement number that channel is broadcasted；
Advertisement total duration obtains the assessed value of channel value divided by advertisement number, and assessed value is higher, and the value of channel is lower；
The channel output low to assessed value increases the instruction for throwing in advertisement.
In the embodiment, technical scheme provided in an embodiment of the present invention, according to advertisement total duration and the advertisement of channel broadcast
Several that channel value is estimated, the channel high to channel value increases the input of advertisement, and the channel low to channel value is reduced
Advertisement is thrown in, to reach optimal advertisement delivery effect.To comment the channel value obtained using advertisement total duration and advertisement number
Estimate the total duration that advertisement is more accurately obtained by inquiring about EPG electronic program lists, when counting to advertisement number, repeat what is broadcasted
Same advertisement, counts as an advertisement；The different editions advertisement of identical product, counts as an advertisement；The difference of identical product
The advertisement of length, is counted as an advertisement, is counted with the repetitive error for causing advertisement number.
In one embodiment, the total duration of the channel is obtained by inquiring about EPG electronic program lists.
In one embodiment, the measurement period of the advertisement total duration and advertisement number includes day, week, the moon, season or year.
In one embodiment, it is described to obtain advertisement total duration and the advertisement number that channel is broadcasted, including：
The total duration of advertisement is obtained by inquiring about EPG electronic program lists；
Statistics advertisement number；The statistics advertisement number includes：Repeat the same advertisement broadcasted, count as an advertisement；It is same
The different editions advertisement of product, counts as an advertisement；The advertisement of the different length of identical product, counts as an advertisement.
In the embodiment, the total duration and advertisement number of advertisement are obtained by inquiring about EPG electronic program lists, and same advertisement exists
The advertisement of different length may be repeatedly broadcasted or is had using different editions broadcast or identical product in EPG electronic program lists, this
A little statistics are an advertisement, in case the advertisement number of final statistics is not inconsistent with actual advertisement number.
In one embodiment, a kind of advertisement placement method based on channel value, also includes：
The channel output high to assessed value reduces the instruction for throwing in advertisement.
The present invention provides a kind of advertisement delivery device based on channel value, including：
Acquisition module, for obtaining the advertisement total duration and advertisement number of channel broadcast；
Evaluation module, obtains the assessed value of channel value for advertisement total duration divided by advertisement number, and assessed value is higher, channel
Value it is lower；
First output module, increases the instruction for throwing in advertisement for the channel output low to assessed value.
In one embodiment, the total duration of the channel of the acquisition module is obtained by inquiring about EPG electronic program lists.
In one embodiment, the measurement period of the advertisement total duration and advertisement number includes day, week, the moon, season or year.
In one embodiment, the acquisition module, including：
Inquiry submodule, for the total duration of advertisement is obtained by inquiring about EPG electronic program lists；
Statistic submodule, for counting advertisement number；The statistics advertisement number includes：Repeat the same advertisement broadcasted, statistics
For an advertisement；The different editions advertisement of identical product, counts as an advertisement；The advertisement of the different length of identical product, system
It is calculated as an advertisement.
In one embodiment, a kind of advertisement delivery device based on channel value, also includes：
Second output module, reduces the instruction for throwing in advertisement for the channel output high to assessed value.
Some beneficial effects of the embodiment of the present invention can include：
The advertisement total duration and advertisement number that the present invention is broadcasted according to channel is estimated to channel value, high to channel value
Channel increase the input of advertisement, the channel low to channel value is reduced throws in advertisement, to reach optimal advertisement delivery effect.
To make the channel value obtained using advertisement total duration and advertisement number assess more accurately, obtained by inquiring about EPG electronic program lists
The total duration of advertisement is obtained, when counting to advertisement number, is repeated the same advertisement broadcasted, is counted as an advertisement；Identical product
Different editions advertisement, counts as an advertisement；The advertisement of the different length of identical product, counts as an advertisement, wide to cause
Accuse the repetitive error statistics of number.
It is more for specific advertisement total duration, advertisement number, illustrate that the number of ads thrown in is more, the value of the channel is got over
Height, the commercial audience broadcasted in the channel are wide, it is easier to which advertised product is conducted promotion to.The method of the present invention can be to each
The value of channel is estimated, and provides foundation as advertisement serving policy, obtains optimal advertisement delivery effect.
Other features and advantages of the present invention will be illustrated in the following description, also, partly be become from description
Obtain it is clear that or being understood by implementing the present invention.The purpose of the present invention and other advantages can be by the explanations write
In book, claims and accompanying drawing, specifically noted structure is realizing and obtain.
Below by drawings and Examples, technical scheme is described in further detail.
Description of the drawings
Accompanying drawing is used for providing a further understanding of the present invention, and constitutes a part for description, the reality with the present invention
Applying example is used for explaining the present invention together, is not construed as limiting the invention.In the accompanying drawings：
Fig. 1 is a kind of flow chart of the advertisement placement method based on channel value in the embodiment of the present invention；
Flow charts of the Fig. 2 for step S101 in a kind of advertisement placement method based on channel value in the embodiment of the present invention；
Fig. 3 is a kind of flow chart of the advertisement placement method based on channel value in the embodiment of the present invention one；
Fig. 4 is a kind of block diagram of the advertisement delivery device based on channel value in the embodiment of the present invention；
Block diagrams of the Fig. 5 for acquisition module in a kind of advertisement delivery device based on channel value in the embodiment of the present invention；
Fig. 6 is a kind of block diagram of the advertisement delivery device based on channel value in the embodiment of the present invention two.
Specific embodiment
The preferred embodiments of the present invention are illustrated below in conjunction with accompanying drawing, it will be appreciated that preferred reality described herein
Apply example and be merely to illustrate and explain the present invention, be not intended to limit the present invention.
Fig. 1 is a kind of flow chart of the advertisement placement method based on channel value in the embodiment of the present invention.As shown in figure 1,
The method comprises the following steps S101-S103：
Step S101, obtains advertisement total duration and advertisement number that channel is broadcasted；
Step S102, advertisement total duration obtain the assessed value of channel value divided by advertisement number, and assessed value is higher, the valency of channel
Value is lower；
Step S103, the channel output low to assessed value increase the instruction for throwing in advertisement.
Technical scheme provided in an embodiment of the present invention, the advertisement total duration broadcasted according to channel and advertisement number are to channel value
It is estimated, the channel high to channel value increases the input of advertisement, the channel low to channel value is reduced throws in advertisement, to reach
To optimal advertisement delivery effect.To make the channel value obtained using advertisement total duration and advertisement number assess more accurately, lead to
The total duration that inquiry EPG electronic program lists obtain advertisement is crossed, when counting to advertisement number, repeats the same advertisement broadcasted, statistics
For an advertisement；The different editions advertisement of identical product, counts as an advertisement；The advertisement of the different length of identical product, system
An advertisement is calculated as, is counted with the repetitive error for causing advertisement number.
In one embodiment, the total duration of the channel is obtained by inquiring about EPG electronic program lists.
Technical scheme provided in an embodiment of the present invention, broadcasts the total of advertisement by inquiring about EGP obtaining electronic programm lists channel
Duration.EPG is the english abbreviation of Electronic Program Guide, means electronic program guides.What IPTV was provided
The index of miscellaneous service and navigation are completed all by EPG system.Have in an electronic program guide each TV programme and
The broadcast time of advertisement, by inquiring about electronic program guides, you can find the advertisement broadcasted in the time.
In one embodiment, the measurement period of the advertisement total duration and advertisement number includes day, week, the moon, season or year.
Technical scheme provided in an embodiment of the present invention, advertisement total duration and advertisement number daily can be counted, it is also possible to by week,
The moon, season are counted in year, and measurement period is different, and the value assessment of the channel for finally giving is also incomplete same.For example, certain
Channel is 5400 minutes in the advertisement total duration that June counts, and advertisement number is 10, due to the sight that the channel is watched in summer time shelves
Crowd is obvious to be increased, and in 7-8 months, advertisement number is 16, so individually daily, counts all or moon, the channel value assessment for obtaining
Can change, the comprehensive assessment of the channel be counted per year and can obtain meansigma methodss, monthly counted, the channel can be obtained monthly
Value assessment curve, for the advertisement putting of the channel, the advertisement putting in channel value high month can be increased, frequency is reduced
Road is worth the advertisement putting in low month.
In one embodiment, as shown in Fig. 2 step S101 may be embodied as following steps：
Step S201, obtains the total duration of advertisement by inquiring about EPG electronic program lists；
Step S202, counts advertisement number；The statistics advertisement number includes：Repeat the same advertisement broadcasted, count as one
Advertisement；The different editions advertisement of identical product, counts as an advertisement；The advertisement of the different length of identical product, counts as one
Individual advertisement.
Technical scheme provided in an embodiment of the present invention, obtains the total duration of advertisement and wide by inquiring about EPG electronic program lists
Number is accused, same advertisement may repeatedly be broadcasted in EPG electronic program lists or be had not using different editions broadcast or identical product
With the advertisement of length, these are counted as an advertisement, in case the advertisement number of final statistics is not inconsistent with actual advertisement number.
In one embodiment, a kind of advertisement placement method based on channel value, also includes：
The channel output high to assessed value reduces the instruction for throwing in advertisement.
Technical scheme provided in an embodiment of the present invention, in order to reach preferable advertisement delivery effect, low to assessed value
Channel is increased while throwing in advertisement, and the channel (i.e. channel value low channel) high to assessed value reduces the finger for throwing in advertisement
Order.For example, using the method for the present invention, the advertisement total duration and advertisement number broadcasted by channel to each channel carries out value and comments
Estimate, be ranked up by channel value, the channel high to channel value increases advertisement putting, the channel low to channel value reduces wide
Accuse and throw in.
The advertisement placement method based on channel value provided in an embodiment of the present invention is illustrated below by specific embodiment.
Embodiment one
Fig. 3 is a kind of flow chart of the advertisement placement method based on channel value in the embodiment of the present invention one.Such as Fig. 3 institutes
Show, comprise the following steps S301-S305：
Step S301, obtains the total duration of advertisement by inquiring about EPG electronic program lists；
Step S302, counts advertisement number；The statistics advertisement number includes：Repeat the same advertisement broadcasted, count as one
Advertisement；The different editions advertisement of identical product, counts as an advertisement；The advertisement of the different length of identical product, counts as one
Individual advertisement；
Step S303, advertisement total duration obtain the assessed value of channel value divided by advertisement number, and assessed value is higher, the valency of channel
Value is lower；
Step S304, the channel output low to assessed value increase the instruction for throwing in advertisement；
Step S305, the channel output high to assessed value reduce the instruction for throwing in advertisement.
Technical scheme provided in an embodiment of the present invention, the advertisement total duration broadcasted according to channel and advertisement number are to channel value
It is estimated, the channel high to channel value increases the input of advertisement, the channel low to channel value is reduced throws in advertisement, to reach
To optimal advertisement delivery effect.
Corresponding to a kind of advertisement placement method based on channel value that above-described embodiment is provided, the embodiment of the present invention is also carried
For a kind of advertisement delivery device based on channel value, as shown in figure 4, including：
Acquisition module 401, for obtaining the advertisement total duration and advertisement number of channel broadcast；
Evaluation module 402, obtains the assessed value of channel value for advertisement total duration divided by advertisement number, and assessed value is higher,
The value of channel is lower；
First output module 403, increases the instruction for throwing in advertisement for the channel output low to assessed value.
In one embodiment, the total duration of the channel of the acquisition module is obtained by inquiring about EPG electronic program lists.
In one embodiment, the measurement period of the advertisement total duration and advertisement number includes day, week, the moon, season or year.
In one embodiment, as shown in figure 5, the acquisition module 401, including：
Inquiry submodule 501, for the total duration of advertisement is obtained by inquiring about EPG electronic program lists；
Statistic submodule 502, for counting advertisement number；The statistics advertisement number includes：Repeat the same advertisement broadcasted, system
It is calculated as an advertisement；The different editions advertisement of identical product, counts as an advertisement；The advertisement of the different length of identical product,
Count as an advertisement.
In one embodiment, a kind of advertisement delivery device based on channel value, also includes：
Second output module, reduces the instruction for throwing in advertisement for the channel output high to assessed value.
The advertisement delivery device based on channel value provided in an embodiment of the present invention is illustrated below by specific embodiment.
Embodiment two
Fig. 6 is a kind of block diagram of the advertisement delivery device based on channel value in the embodiment of the present invention two.As shown in fig. 6,
Including：
Inquiry submodule 601, for the total duration of advertisement is obtained by inquiring about EPG electronic program lists；
Statistic submodule 602, for counting advertisement number；The statistics advertisement number includes：Repeat the same advertisement broadcasted, system
It is calculated as an advertisement；The different editions advertisement of identical product, counts as an advertisement；The advertisement of the different length of identical product,
Count as an advertisement；
Evaluation module 603, obtains the assessed value of channel value for advertisement total duration divided by advertisement number, and assessed value is higher,
The value of channel is lower；
First output module 604, increases the instruction for throwing in advertisement for the channel output low to assessed value；
Second output module 605, reduces the instruction for throwing in advertisement for the channel output high to assessed value.
Advertisement delivery device based on channel value provided in an embodiment of the present invention, is obtained by inquiring about EPG electronic program lists
The total duration and advertisement number of advertisement are obtained, the advertisement total duration and advertisement number broadcasted according to channel is estimated to channel value, right
The high channel of channel value increases the input of advertisement, and the channel low to channel value is reduced throws in advertisement, optimal wide to reach
Accuse and throw in effect.
Those skilled in the art are it should be appreciated that embodiments of the invention can be provided as method, system or computer program
Product.Therefore, the present invention can adopt complete hardware embodiment, complete software embodiment or with reference to the reality in terms of software and hardware
Apply the form of example.And, the present invention can be using the computer for wherein including computer usable program code at one or more
The shape of the computer program implemented in usable storage medium (including but not limited to disk memory and optical memory etc.)
Formula.
The present invention be with reference to method according to embodiments of the present invention, equipment (system), and computer program flow process
Figure and/or block diagram are describing.It should be understood that can be by computer program instructions flowchart and/or each stream in block diagram
The combination of journey and/or square frame and flow chart and/or flow process and/or square frame in block diagram.These computer programs can be provided
The processor of general purpose computer, special-purpose computer, Embedded Processor or other programmable data processing devices is instructed to produce
A raw machine so that produced for reality by the instruction of computer or the computing device of other programmable data processing devices
The device of the function of specifying in present one flow process of flow chart or one square frame of multiple flow processs and/or block diagram or multiple square frames.
These computer program instructions may be alternatively stored in and can guide computer or other programmable data processing devices with spy
Determine in the computer-readable memory that mode works so that the instruction being stored in the computer-readable memory is produced to be included referring to
Make the manufacture of device, the command device realize in one flow process of flow chart or one square frame of multiple flow processs and/or block diagram or
The function of specifying in multiple square frames.
These computer program instructions can be also loaded in computer or other programmable data processing devices so that in meter
Series of operation steps is performed on calculation machine or other programmable devices to produce computer implemented process, so as in computer or
The instruction performed on other programmable devices is provided for realizing in one flow process of flow chart or multiple flow processs and/or block diagram one
The step of function of specifying in individual square frame or multiple square frames.
Obviously, those skilled in the art can carry out the essence of various changes and modification without deviating from the present invention to the present invention
God and scope.So, if these modifications of the present invention and modification belong to the scope of the claims in the present invention and its equivalent technologies
Within, then the present invention is also intended to comprising these changes and modification.
Claims (10)
1. a kind of advertisement placement method based on channel value, it is characterised in that include：
Obtain advertisement total duration and advertisement number that channel is broadcasted；
Advertisement total duration obtains the assessed value of channel value divided by advertisement number, and assessed value is higher, and the value of channel is lower；
The channel output low to assessed value increases the instruction for throwing in advertisement.
2. the method for claim 1, it is characterised in that the total duration of the channel is by inquiring about EPG electronic program lists
Obtain.
3. the method for claim 1, it is characterised in that the measurement period of the advertisement total duration and advertisement number includes
My god, week, the moon, season or year.
4. the method for claim 1, it is characterised in that advertisement total duration and advertisement number that the acquisition channel is broadcasted,
Including：
The total duration of advertisement is obtained by inquiring about EPG electronic program lists；
Statistics advertisement number；The statistics advertisement number includes：Repeat the same advertisement broadcasted, count as an advertisement；Identical product
Different editions advertisement, count as an advertisement；The advertisement of the different length of identical product, counts as an advertisement.
5. the method for claim 1, it is characterised in that also include：
The channel output high to assessed value reduces the instruction for throwing in advertisement.
6. a kind of advertisement delivery device based on channel value, it is characterised in that include：
Acquisition module, for obtaining the advertisement total duration and advertisement number of channel broadcast；
Evaluation module, obtains the assessed value of channel value for advertisement total duration divided by advertisement number, and assessed value is higher, the valency of channel
Value is lower；
First output module, increases the instruction for throwing in advertisement for the channel output low to assessed value.
7. device as claimed in claim 6, it is characterised in that the total duration of the channel of the acquisition module is by inquiring about EPG
Electronic program list is obtained.
8. device as claimed in claim 6, it is characterised in that the measurement period of the advertisement total duration and advertisement number includes
My god, week, the moon, season or year.
9. device as claimed in claim 6, it is characterised in that the acquisition module, including：
Inquiry submodule, for the total duration of advertisement is obtained by inquiring about EPG electronic program lists；
Statistic submodule, for counting advertisement number；The statistics advertisement number includes：Repeat the same advertisement broadcasted, count as one
Individual advertisement；The different editions advertisement of identical product, counts as an advertisement；The advertisement of the different length of identical product, counts and is
One advertisement.
10. device as claimed in claim 6, it is characterised in that also include：
Second output module, reduces the instruction for throwing in advertisement for the channel output high to assessed value.
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| Application Number | Priority Date | Filing Date | Title |
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| CN201610912915.9A CN106548371A (en) | 2016-10-19 | 2016-10-19 | A kind of advertisement placement method and device based on channel value |
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| Application Number | Priority Date | Filing Date | Title |
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| CN201610912915.9A CN106548371A (en) | 2016-10-19 | 2016-10-19 | A kind of advertisement placement method and device based on channel value |
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| CN101582911A (en) * | 2008-05-14 | 2009-11-18 | 华为技术有限公司 | Method, system and device for presenting advertisement |
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Application publication date: 20170329 |