CN106534995B - Interactive live broadcast platform and live broadcast interaction method - Google Patents

Interactive live broadcast platform and live broadcast interaction method Download PDF

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Publication number
CN106534995B
CN106534995B CN201611085237.XA CN201611085237A CN106534995B CN 106534995 B CN106534995 B CN 106534995B CN 201611085237 A CN201611085237 A CN 201611085237A CN 106534995 B CN106534995 B CN 106534995B
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multimedia
program
party
server
module
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CN106534995A (en
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顾春林
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SHANGHAI DIADEM TECHNOLOGIES Inc
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Shanghai Gangju Information Technology Co ltd
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    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47End-user applications
    • H04N21/475End-user interface for inputting end-user data, e.g. personal identification number [PIN], preference data
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/262Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/266Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47End-user applications
    • H04N21/478Supplemental services, e.g. displaying phone caller identification, shopping application
    • H04N21/4788Supplemental services, e.g. displaying phone caller identification, shopping application communicating with other users, e.g. chatting

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  • Engineering & Computer Science (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Databases & Information Systems (AREA)
  • General Engineering & Computer Science (AREA)
  • Human Computer Interaction (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)

Abstract

The invention relates to an interactive live broadcast platform and a live broadcast interactive method. The live broadcast platform comprises a program side server for transmitting the multimedia programs, a third party server for receiving the multimedia programs and pushing the programs to audiences, and a multimedia program playing terminal of the audiences; the third-party server is provided with a pushing module for pushing the multimedia program to the audience, the third-party server also comprises a multimedia program fragmenting module for fragmenting the received multimedia program, the third-party server or other third-party servers or multimedia program playing terminals are provided with a multimedia aggregation module for aggregating the multimedia fragments uploaded by the multimedia program playing terminals and the multimedia program fragments, and the multimedia aggregation module sends the aggregated fragments to the program side server or third-party servers or other third-party servers or multimedia program playing terminals through the feedback module. The invention can realize the interaction between the audience and the program side and the live program, increase the interest of the program, change the program arrangement and process through the interaction and improve the program quality.

Description

Interactive live broadcast platform and live broadcast interaction method
Technical Field
The invention relates to a multimedia live broadcast platform and a live broadcast method based on the internet, in particular to an interactive live broadcast platform and a live broadcast interactive method.
Background
As is well known, the existing live broadcast mode based on internet multimedia programs (including movies, television, shows, sporting events, online activities, offline activities) mainly adopts the following modes:
the program side (TV station or host unit) transmits the multimedia program to the third party (server) via Internet, and the third party pushes the program to audience. The audience watches live programs pushed by a third party through a mobile phone, a tablet computer, a television, a PC and a notebook computer which are provided with APK software.
However, in practical use, it is found that the live broadcast mode of the multimedia program is a one-way transmission mode, and because there is no interaction between the program party and the audience, the audience does not really participate in the program, which will affect the popularity and interest of the program and will not contribute to the improvement of the program quality.
Disclosure of Invention
The invention aims to provide an interactive live broadcast platform and a live broadcast interactive method, which mainly solve the problems in the prior art, can realize the interaction between audiences and program parties and live broadcast programs, increase the interest of the programs, and further change the arrangement and the process of the programs through the interaction to improve the program quality.
In order to achieve the purpose, the technical scheme of the invention is as follows:
an interactive live platform comprises a program side server for transmitting multimedia programs, a third side server for receiving the multimedia programs and pushing the programs to audiences, and a multimedia program playing terminal of the audiences; this third party server has the propelling movement module that pushes away the multimedia program to the audience, its characterized in that: the third-party server further comprises a multimedia program fragmenting module for fragmenting the received multimedia program, the third-party server or other third-party servers or multimedia program playing terminals are provided with a multimedia aggregation module for aggregating the multimedia fragments uploaded by the multimedia program playing terminals and the multimedia program fragments, and the multimedia aggregation module sends the aggregated fragments to the program side server or third-party servers or other third-party servers or multimedia program playing terminals through a feedback module.
The interactive live broadcast platform is characterized in that: the multimedia program playing terminal comprises a mobile phone, a tablet personal computer, a television and a PC.
The interactive live broadcast platform is characterized in that: the multimedia program includes a movie, a television, a show, a sporting event, an online event, and an offline event.
The interactive live broadcast platform is characterized in that: the program side server and the third side server are combined into one.
The interactive live broadcast platform is characterized in that: the pushing module, the multimedia program fragmenting module, the multimedia aggregating module and the feedback module can be arranged in a program side server, a third party server, other third party servers or a multimedia program playing terminal simultaneously or respectively.
A live broadcast interaction method is characterized by comprising the following steps: the interactive live broadcast platform is adopted for live broadcast interaction, and comprises the following steps:
A. the program side server transmits the multimedia program made by the program side to a third-party server;
B. the third-party server pushes the multimedia program to a multimedia program playing terminal of an audience through a pushing module, and meanwhile, the multimedia program is fragmented through a multimedia program fragmenting module;
C. the method comprises the steps that when a receiver watches programs through a multimedia program playing terminal, the receiver uploads self-made multimedia fragments to a third-party server or other third-party servers or multimedia program playing terminals, and the self-made multimedia fragments and multimedia program fragments are aggregated through a multimedia aggregation module;
D. and the aggregated segments are sent to a program side server or a third party server or other third party servers or a multimedia program playing terminal through a feedback module.
The live broadcast interaction method is characterized by comprising the following steps: the audiences, the audiences and the program personnel and the third-party personnel interact through the multimedia program playing terminal, and the interactive information is sent to the program side server or the third-party server or other third-party servers or the multimedia program playing terminal through the feedback module.
The invention has the following characteristics and functions:
the invention can change the original one-way mode of live program into two-way or multi-way interactive mode. Specifically, the invention can fragment the multimedia program while transmitting the multimedia program, the fragmented program can aggregate the multimedia fragments by the audience, and the aggregated multimedia fragments are sent to the program side for interaction or directly played. Therefore, the interactivity and the interestingness of the program are increased, and the program process can be changed according to the opinion of the audience.
Drawings
Fig. 1 is a framework diagram of an interactive live platform according to the present invention.
Detailed Description
The following detailed description and technical contents of the present invention are described with reference to the drawings, which are provided for reference and illustration purposes only and are not intended to limit the present invention.
Referring to fig. 1, the present invention discloses an interactive live broadcasting platform, which is mainly used for live broadcasting of network programs. As shown in the figure: the system comprises a program side server 1 for transmitting multimedia programs, a third party server 2 for receiving the multimedia programs and pushing the programs to audiences, and a multimedia program playing terminal 3 of the audiences; the third-party server 2 has a pushing module 20 for pushing the multimedia program to the audience, the third-party server 2 further includes a multimedia program fragmenting module 21 for fragmenting the received multimedia program, and a multimedia aggregating module 22 for aggregating the multimedia fragments uploaded by the multimedia program playing terminal 3 with the multimedia program fragments, and the multimedia aggregating module 22 sends the aggregated fragments to the program side server 1 through a feedback module 23.
The multimedia program playing terminal 3 comprises a mobile phone, a tablet computer, a television and a PC.
The multimedia program includes a movie, a television, a show, a sporting event, an online event, and an offline event.
A live broadcast interaction method adopts the interactive live broadcast platform to carry out live broadcast interaction, and comprises the following steps:
A. the program side server 1 transmits the multimedia program made by the program side to the third party server 2;
B. the third-party server 2 pushes the multimedia program to the multimedia program playing terminal 3 of the audience through the pushing module 20, and simultaneously fragments the multimedia program through the multimedia program fragmenting module 21;
C. the audience uploads the self-made multimedia fragments to the third-party server 2 while watching the program through the multimedia program playing terminal 3, and the self-made multimedia fragments and the multimedia program fragments are aggregated through the multimedia aggregation module 22;
D. the aggregated segments are sent to the program side server 1 via the feedback module 23.
Such as: the third-party server 2 pushes a football match to the audience, and the audience splices the head portrait video and the goal video fragment through the multimedia aggregation module 22 through the multimedia program playing terminal 3, then sends the head portrait video and the goal video fragment to the program side server 1, and the most interesting interactive video is selected by the program side to be played.
Such as: the third-party server 2 pushes the kindred live program to the audience, the original program process is that No. 1 honoured guest is paired with No. 3 honoured guest, and the audience can aggregate videos of the No. 1 honoured guest and the No. 2 honoured guest through the multimedia aggregation module 22 and then send the videos to the program party, and meanwhile, characters are provided to express that the No. 1 honoured guest is suitable for the No. 2 honoured guest. The program party can also change the progress of the program according to the intention expression of the audiences, and then the number 1 male guest is paired with the number 2 female guest.
In addition, after the audience receives the multimedia program pushed by the third-party server 2, the interaction between the audiences, between the audience and the program staff, and between the audience and the third-party staff is performed through the multimedia program playing terminal 3, and the interaction information is sent to the program side server 1 through the feedback module 23. Such as: the third-party server 2 pushes a football match, audiences can interactively tell the slot through mobile phones or tablet computers, can also interact with a program party (for example, tell the slot for a poor match quality, and require to change the match time), and can also interact with athletes for interviews (for example, ask for injury conditions and meeting intention). This further enhances program interactivity and enjoyment.
As a variation of the present invention:
1. the multimedia aggregation module 22 may be disposed in another third party server or the multimedia program playing terminal 3.
2. The multimedia aggregation module 22 may also send the aggregated segments to the third-party server 2 or other third-party servers or the multimedia program playing terminal 3 through the feedback module 23.
The above description is only a preferred embodiment of the present invention, and not intended to limit the scope of the present invention, and all equivalent structural changes made by using the contents of the present specification and drawings are included in the scope of the present invention, and it is obvious that the present invention is also included in the claims.

Claims (7)

1. An interactive live platform comprises a program side server (1) for transmitting multimedia programs, a third side server (2) for receiving the multimedia programs and pushing the programs to audiences, and a multimedia program playing terminal (3) of the audiences; the third party server (2) has a push module (20) for pushing multimedia programs to the audience, characterized in that: the third-party server (2) further comprises a multimedia program fragmenting module (21) for fragmenting the received multimedia program, a multimedia aggregation module (22) for aggregating the multimedia fragments uploaded by the multimedia program playing terminal (3) and the multimedia program fragments is arranged on the third-party server (2) or other third-party servers or the multimedia program playing terminal (3), and the multimedia aggregation module (22) sends the aggregated fragments to the program side server (1) or the third-party server (2) or other third-party servers or the multimedia program playing terminal (3) through a feedback module (23).
2. The interactive live platform as claimed in claim 1, wherein: the multimedia program playing terminal (3) comprises a mobile phone, a tablet personal computer, a television, a PC and a notebook computer.
3. The interactive live platform as claimed in claim 1, wherein: the multimedia program includes a movie, a television, a show, a sporting event, an online event, and an offline event.
4. The interactive live platform as claimed in claim 1, wherein: the program side server (1) and the third party server (2) are combined into a whole.
5. The interactive live platform as claimed in claim 4, wherein: the pushing module (20), the multimedia program fragmenting module (21), the multimedia aggregating module (22) and the feedback module (23) can be arranged in the program side server (1), the third party server (2), other third party servers or the multimedia program playing terminal (3) simultaneously or respectively.
6. A live broadcast interaction method is characterized by comprising the following steps: the interactive live platform as claimed in claim 1, 2, 3, 4 or 5 is used for live interaction, and comprises the following steps:
A. the program side server (1) transmits the multimedia program made by the program side to the third side server (2);
B. the third-party server (2) pushes the multimedia program to a multimedia program playing terminal (3) of an audience through a pushing module (20), and meanwhile, the multimedia program is fragmented through a multimedia program fragmenting module (21);
C. the method comprises the steps that when a receiver watches programs through a multimedia program playing terminal (3), self-made multimedia fragments of the receiver are uploaded to a third-party server (2) or other third-party servers or the multimedia program playing terminal (3), and the self-made multimedia fragments and the multimedia program fragments are aggregated through a multimedia aggregation module (22);
D. the aggregated segments are sent to the program side server (1) or a third party server (2) or other third party servers or a multimedia program playing terminal (3) through a feedback module (23).
7. The live interaction method of claim 6, wherein: the audiences, the audiences and the program personnel and the third-party personnel interact with each other through the multimedia program playing terminal (3), and the interaction information is sent to the program side server (1) or the third-party server (2) or other third-party servers or the multimedia program playing terminal (3) through the feedback module (23).
CN201611085237.XA 2016-12-01 2016-12-01 Interactive live broadcast platform and live broadcast interaction method Active CN106534995B (en)

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CN111158576A (en) * 2019-12-31 2020-05-15 广州酷狗计算机科技有限公司 Social relationship establishing method and device based on live broadcast scene and storage medium

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CN103024480A (en) * 2012-12-28 2013-04-03 杭州泰一指尚科技有限公司 Method for implanting advertisement in video
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CN105743971A (en) * 2016-01-21 2016-07-06 成都索贝数码科技股份有限公司 Using method of saas cloud platform applicable to new media content fusion

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CN105554512A (en) * 2016-01-21 2016-05-04 成都索贝数码科技股份有限公司 Saas cloud platform applicable to new media content fusion
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CN101888532A (en) * 2010-06-28 2010-11-17 中华电信股份有限公司 Interactive mobile television system applied to mobile terminal device and method thereof
DE102012104481A1 (en) * 2012-05-24 2013-11-28 Deutsche Telekom Ag Method for importing a replacement clip into the ongoing transmission of a video clip
CN103024480A (en) * 2012-12-28 2013-04-03 杭州泰一指尚科技有限公司 Method for implanting advertisement in video
CN105743971A (en) * 2016-01-21 2016-07-06 成都索贝数码科技股份有限公司 Using method of saas cloud platform applicable to new media content fusion

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Effective date of registration: 20240208

Address after: Room 1306, No. 578 Yingkou Road, Yangpu District, Shanghai, 200093

Patentee after: SHANGHAI DIADEM TECHNOLOGIES Inc.

Country or region after: China

Address before: 201207 room 137, first floor, building 1, No. 458, Fute East 1st Road, China (Shanghai) pilot Free Trade Zone, Pudong New Area, Shanghai

Patentee before: SHANGHAI GANGJU INFORMATION TECHNOLOGY CO.,LTD.

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