CN106534944B

CN106534944B - Video display method and device

Info

Publication number: CN106534944B
Application number: CN201611085940.0A
Authority: CN
Inventors: 罗永浩; 朱萧木; 李甜
Original assignee: Beijing ByteDance Network Technology Co Ltd
Current assignee: Douyin Vision Co Ltd; Douyin Vision Beijing Co Ltd
Priority date: 2016-11-30
Filing date: 2016-11-30
Publication date: 2020-01-14
Anticipated expiration: 2036-11-30
Also published as: CN106534944A

Abstract

The application provides a video display method and a video display device, wherein the method comprises the following steps: receiving a video identifier carrying a video currently played by a terminal and a related data request carrying a target frame number of a target video frame to be played in the video, which are sent by the terminal; determining at least one target object corresponding to the video identifier and the target frame number according to a preset corresponding relation among the video identifier, the frame number and the object, wherein the target object is an object presented in the target video frame; respectively determining at least one item of associated information associated with each target object according to the corresponding relation between the preset object and the associated information; and sending the target video frame and at least one item of associated information associated with each target object to the terminal. According to the scheme, the related information of the object related to the currently displayed video frame can be provided for the user more timely and comprehensively in the process that the user watches the video by using the terminal.

Description

Video display method and device

Technical Field

The present application relates to the field of communications technologies, and in particular, to a video presentation method and apparatus.

Background

With the development of network technology, users can conveniently watch images or videos on the network through the terminal. In the process that a user watches a network image or a network video by using a terminal, a certain part of content in one frame of image currently presented by the terminal is likely to be interested, and if the user wants to further know the interested content, the user needs to search by using a search engine to inquire related information of the part of content. For example, a user may be interested in backpacks carried by an actress in a displayed image frame and may wish to know the brand, selling price, and seller information for that or similar backpacks.

However, in the process of watching the network image or the network video, if a certain part of the content in the currently displayed image frame needs to be searched, the current image or video display needs to be interrupted, and then the search application can be opened for searching, which affects the normal image or video watching of the user; moreover, the user can only search the interesting content in the image frame through the keywords, so that the interesting content of the user cannot be accurately and quickly located, and the searching efficiency is low.

Disclosure of Invention

In view of this, the present application provides a video display method and apparatus, which can provide relevant information of an object related to a currently displayed video frame to a user more timely and comprehensively in a process that the user watches a network video by using a terminal, so that the user can obtain relevant information of content in which the user is interested more timely, conveniently and comprehensively.

To achieve the above object, in one aspect, the present application provides a video display method, including:

receiving an associated data request sent by a terminal, wherein the associated data request carries a video identifier of a video currently played by the terminal and a target frame sequence number of a target video frame to be played in the video;

responding to the associated data request, and determining at least one target object corresponding to the video identifier and the target frame number according to a preset corresponding relation among the video identifier, the frame number and the object, wherein the target object is an object in the target video frame;

respectively determining at least one item of associated information associated with each target object according to a preset corresponding relation between the objects and the associated information;

and sending the target video frame and at least one item of associated information associated with each target object to the terminal so as to display the at least one item of associated information associated with the target object while the terminal displays the target video frame.

Optionally, the associated data request further carries: coordinates, width and height of a starting point of a video playing window used for playing the video in the terminal;

before the sending the target video and the at least one item of association information associated with each target object to the terminal, the method further includes:

dividing a display area corresponding to the video playing window into at least two sub-display areas according to the coordinates, the width and the height of the starting point of the video playing window to obtain the coordinates, the width and the height of the starting point of each sub-display area;

when the target video and the at least one item of associated information associated with each target object are sent to the terminal, the method further includes:

and sending the coordinates, the width and the height of the starting point of each divided sub-display area to the terminal, so that the terminal respectively displays the target video frame and each item of the associated information into different sub-display areas.

Optionally, after dividing the display area corresponding to the video playing window into at least two sub-display areas, the method further includes:

determining a target sub-display area for displaying the target video frame and a sub-display area corresponding to each item of the associated information from the at least two sub-display areas;

while the starting point coordinate, the width and the height of each divided sub-display area are sent to the terminal, the method further comprises the following steps:

and sending the information of the target sub-display area corresponding to the target video frame and the sub-display area corresponding to each item of the associated information to the terminal, so that the terminal displays the target video frame in the target sub-display area and displays the associated information in the sub-display area corresponding to the associated information.

Optionally, the dividing the display area corresponding to the video playing window into at least two sub-display areas includes:

equally dividing the display area corresponding to the video playing window into nine sub-display areas;

determining a target sub-display area for displaying the target video frame and a sub-display area corresponding to each item of the associated information from the at least two sub-display areas, including:

determining a sub-display area in the middle position of the nine sub-display areas as a target sub-display area for displaying the target video frame;

and determining a sub-display area corresponding to each item of the associated information from eight sub-display areas outside the target sub-display area.

Optionally, after the sending the information of the target sub-display area corresponding to the target video frame and the sub-display area corresponding to each item of the associated information to the terminal, the method further includes:

receiving a page link request sent by a terminal, wherein the page link request carries a target coordinate of a clicked position in the video playing window;

determining a sub-display area to which the target coordinate belongs from at least two sub-display areas divided from the video playing window;

determining a link page according to the currently presented associated information in the sub-display area to which the target coordinate belongs;

and sending the data of the link page to the terminal so as to display the link page in a sub-display area to which the target coordinate belongs in a video playing window of the terminal.

On the other hand, an embodiment of the present application further provides a video display method, including:

when a switching instruction for triggering interface switching is detected, determining a video identifier of a video currently played by a terminal and a target frame sequence number of a target video frame to be played in the video;

sending a related data request to a server, wherein the related data request carries the video identifier and the target frame sequence number;

acquiring the target video frame returned by the server in response to the associated data request and an associated information set associated with the target video frame, wherein the associated information set comprises: at least one item of association information associated with each target object corresponding to the video identifier and target frame number, wherein the video identifier and target frame number correspond to at least one of the target objects in the target video frame;

displaying the target video frame and the at least one item of association information associated with the target object.

Preferably, the detecting of the switching instruction for triggering the interface switching includes:

detecting that a designated key on the terminal is touched and pressed;

or receiving a switching instruction sent by a remote controller bound with the terminal.

Preferably, before the displaying the target video frame and the at least one item of association information associated with the target object, the method further includes:

acquiring coordinates, width and height of a starting point of a video playing window, wherein the video playing window is a window used for playing a video in a terminal;

the displaying the target video frame and the at least one item of association information associated with the target object comprises:

and respectively displaying the target video frame and the associated information into different sub-display areas in the video playing window.

Preferably, when a switching instruction for triggering interface switching is detected, the method further includes:

the associated data request also carries: coordinates, width and height of a starting point of a video playing window used for playing the video in the terminal;

the method for acquiring the target video frame returned by the server in response to the association data and the association information set associated with the target video frame further comprises the following steps:

acquiring the coordinates, heights and widths of the starting points of at least two sub-display areas divided from a video window;

Preferably, after the respectively displaying the target video frame and the associated information into different sub-display regions in the video playing window, the method further includes:

when detecting that the user clicks the sub-display area with the associated information, determining the target coordinate of the clicked position;

sending a page link request to a server, wherein the page link request carries the target coordinate;

receiving a link page returned by the server in response to the page link request, wherein the link page is determined by the server according to the currently presented associated information in the sub-display area to which the target coordinate belongs;

and displaying the link page in the sub-display area to which the target coordinate belongs.

if a blank sub-display area which does not display the target video frame and the associated information exists in at least two sub-display areas of the video playing window, outputting an object entry option in the blank sub-display area;

when the object entry option is detected to be clicked by a user, presenting an object entry interface in the blank sub-display area, so that the user can conveniently input the associated information to be entered related to the object presented in the target video frame on the object entry interface;

and sending the to-be-input associated information of the object acquired from the object input interface to a server so that the server can correspondingly store the to-be-input associated information input by the user and the target video frame.

Preferably, when a switching instruction triggering interface switching is detected, determining a video identifier of a video currently played by a terminal and a target frame number of a target video frame to be played in the video includes:

when a switching instruction for triggering interface switching is detected, controlling the terminal to be in a multi-region display mode;

and if the terminal is in the multi-region display mode currently, determining a video identifier of a video currently played by the terminal and a target frame sequence number of a target video frame to be played in the video, and triggering and executing the operation of sending the associated data request to the server.

On the other hand, an embodiment of the present application further provides a video display apparatus, including:

a request receiving unit, configured to receive an association data request sent by a terminal, where the association data request carries a video identifier of a video currently played by the terminal and a target frame number of a target video frame to be played in the video;

the object matching unit is used for responding to the associated data request, and determining at least one target object corresponding to the video identifier and the target frame number according to the preset corresponding relation among the video identifier, the frame number and the objects, wherein the target object is an object in the target video frame;

the data association unit is used for respectively determining at least one item of association information associated with each target object according to a preset corresponding relation between the objects and the association information;

the first sending unit is used for sending the target video frame and at least one item of associated information associated with each target object to the terminal so as to display the at least one item of associated information associated with the target object while the terminal displays the target video frame.

Preferably, the association data request received by the request receiving unit further carries: coordinates, width and height of a starting point of a video playing window used for playing the video in the terminal;

the device further comprises:

the window splitting unit is used for dividing a display area corresponding to the video playing window into at least two sub-display areas according to the starting point coordinate, the width and the height of the video playing window before the first sending unit sends the target video and at least one item of associated information associated with each target object to the terminal, so as to obtain the starting point coordinate, the width and the height of each sub-display area;

a second transmitting unit configured to transmit the start point coordinates, the width, and the height of each of the divided sub-display areas to the terminal while the first transmitting unit transmits the target video and at least one item of association information associated with each of the target objects to the terminal, so that the terminal displays the target video frame and each of the items of association information into different sub-display areas, respectively.

the instruction detection unit is used for detecting a switching instruction for triggering interface switching;

the identification acquisition unit is used for determining the video identification of the video currently played by the terminal and the target frame sequence number of the target video frame to be played in the video when the instruction detection unit detects the switching instruction;

a request sending unit, configured to send a related data request to a server, where the related data request carries the video identifier and the target frame number;

a data obtaining unit, configured to obtain the target video frame returned by the server in response to the associated data request and an associated information set associated with the target video frame, where the associated information set includes: at least one item of association information associated with each target object corresponding to the video identifier and target frame number, wherein the video identifier and target frame number correspond to at least one of the target objects in the target video frame;

a display control unit for displaying the target video frame and the at least one item of association information associated with the target object.

Preferably, the method further comprises the following steps:

a parameter obtaining unit, configured to obtain a start point coordinate, a width, and a height of a video playing window before the display control unit displays the target video frame and the at least one item of association information associated with the target object, where the video playing window is a window in a terminal for playing the video;

the window segmentation unit is used for dividing a display area corresponding to the video playing window into at least two sub-display areas according to the starting point coordinate, the width and the height of the video playing window to obtain the starting point coordinate, the width and the height of each sub-display area;

the display control unit is specifically configured to display the target video frame and the associated information in different sub-display areas in the video playing window, respectively.

According to the technical scheme, in the process of displaying the video by the terminal, the terminal can send a related data request to the server, wherein the related data request carries the video identifier of the video currently played by the terminal and the target frame number of the target video frame to be played in the video; thus, the server responds to the associated data request, and determines at least one target object presented by the target video frame according to the preset video identification, the frame sequence number and the corresponding relation among the objects; and respectively determining at least one item of associated information associated with each target object according to the corresponding relation between the preset object and the associated information, so that after the target video frame and the at least one item of associated information associated with the target object are sent to the terminal, the terminal can display the associated information associated with the target object displayed in the video frame in the terminal while displaying the target video frame, thereby enabling a user to intuitively and comprehensively know the associated information of the target object in the video frame.

Drawings

In order to more clearly illustrate the technical solutions of the embodiments of the present application, the drawings needed to be used in the description of the embodiments are briefly introduced below, and it is obvious that the drawings in the following description are only embodiments of the present application, and it is obvious for those skilled in the art to obtain other drawings based on the provided drawings without creative efforts.

Fig. 1 is a schematic diagram of a network architecture to which the video presentation method of the present application is applied;

FIG. 2 is a schematic flow chart diagram illustrating an embodiment of a video presentation method according to the present application;

FIG. 3 is a schematic diagram illustrating a display effect of a multi-window presentation mode in an embodiment of the present application;

FIG. 4 is a schematic diagram illustrating an exemplary embodiment of a video display apparatus according to the present application;

fig. 5 is a schematic diagram illustrating a structure of a video presentation apparatus according to another embodiment of the present application.

Detailed Description

The embodiment of the application provides a video display method and a video display device, the scheme of the embodiment is suitable for a terminal to request image data (data of a single-frame image or video data formed by continuous multi-frame images) from a server, and in a scene of displaying an image frame on the terminal, when a user wants to further know the content of interest of the user contained in the currently displayed image frame in the terminal in detail, the terminal can be triggered to acquire the associated information associated with the content of interest of the user from the server and display the associated information on the terminal, so that the user can know the detailed information of the content of interest more quickly, in detail and comprehensively.

The technical solutions in the embodiments of the present application will be clearly and completely described below with reference to the drawings in the embodiments of the present application, and it is obvious that the described embodiments are only a part of the embodiments of the present application, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present application.

First, a video display method of the present application will be described.

It is to be understood that, since a video is composed of a plurality of consecutive frames of video, and a single image may be understood as a special video, that is, a video containing only one frame of video, the video presentation method according to the embodiment of the present application is suitable for requesting image data of a single image or a plurality of consecutive frames of images from a server by using a terminal, and presenting a scene of the image frame on the terminal. Referring to fig. 1, a schematic diagram of a network architecture to which the video presentation method according to the embodiment of the present application is applied is shown. As can be seen from fig. 1, the network architecture may include a server 101 and a terminal 102.

The server 101 is configured to store image data corresponding to an image frame or a video.

Further, in the embodiment of the present application, the server 101 further stores the following contents:

a total set of objects; wherein the total set of objects includes a plurality of objects, an object may be understood as a display object or an object displayed in a video frame (also may be understood as an image frame of a single image), for example, an object may be a person, clothing, food, place, etc. appearing in a frame of a video frame. Of course, there may be an object identifier for each of the different objects, such as a unique name or an Identity number (ID) of the object, so as to distinguish the different objects by the different object identifiers;

the associated information corresponding to each object in the object total set; wherein, each object can be associated with one or more items of association information. The associated information associated with different classes of objects may also be different, for example, when the object is clothing, the associated information of the object may be: one or more of purchase link, clothing brief introduction (such as manufacturer, production place, and the like) and clothing price information corresponding to the clothing, or purchase link, brief introduction or price of the same type of clothing; for another example, when the object is a place, the associated information may include a specific introduction of the place, a hotel owned by the place, an air ticket to the place, a travel package, a link to a customized air ticket or travel package, and the like; for another example, when the object is a star, the associated information of the object may be a microblog of the star, a product introduction of a proxy of the star, a product link of the proxy, and the like;

each frame of video comprises a subset of objects, the subset of objects comprising at least one object displayed in the frame of video, the meaning of the object being the same as described above.

Optionally, in order to better maintain the video frame, the object included in the video frame, and the associated information corresponding to the object, different data tables may be maintained in the server, and the different information may be maintained through the different data tables.

Specifically, the server may store a first data table in which IDs of different videos (or images), addresses of the videos (or images), and total frame numbers of the videos (or images) may be stored.

And storing a second data table in the server, where the second data table may store an ID of a video (or an image), a frame number of each video frame included in the video (or the image), and an object identifier corresponding to the video frame represented by the frame number, where one video frame may include one or more objects, and correspondingly, one frame number corresponds to the object identifier of one or more objects.

The server also stores a third data table, the third data table stores object identifiers corresponding to all the objects, and different object identifiers are associated with respective association information.

Of course, storing the video (or image) identifier, the frame number, the object identifier, and the associated information corresponding to the object identifier in the form of a data table is only a preferred way, and storing the above information in other ways is also applicable to the present application.

In this embodiment of the present application, the terminal 102 is configured to determine, when a switching instruction that triggers interface switching is detected, a video identifier of a video currently played by the terminal and a target frame number of a target video frame to be played in the video; and sending a related data request to a server, wherein the related data request carries the video identifier and the target frame sequence number.

The server 101 is configured to determine, in response to the association data request, at least one target object corresponding to a video identifier and a target frame number according to a preset correspondence between the video identifier and the target frame number, where the target object is an object in the target video frame; respectively determining at least one item of associated information associated with each target object according to a preset corresponding relation between the objects and the associated information; and sending the target video frame and at least one item of associated information associated with each target object to the terminal.

The terminal 102 is further configured to acquire the target video frame returned by the server and an associated information set associated with the target video frame, where the associated information set includes: at least one item of associated information associated with each target object corresponding to the video identifier and the target frame number; displaying the target video frame and the at least one item of association information associated with the target object.

It should be noted that fig. 1 shows the server as an independent server, but in practical applications, the video or image may be provided through a service system, which may be a distributed storage system including a plurality of servers, or a centralized storage system, etc. Further, the service system may further include a database, and the server may store the association relationship among the image frames, the objects, and the association information of the objects mentioned above in the database, and determine the objects included in the image frames and the association information corresponding to the objects by querying the database. For example, the three data tables mentioned above are stored in the database, and the objects contained in different video frames and the associated information associated with the objects contained in the video frames are determined by querying the three data tables.

In the embodiment of the present application, the terminal 102 may be understood as a terminal carrying a player, such as a computer, a television, and the like, where the terminal may have a player. The terminal can request the server for the image or video to be played, and after the server returns the relevant image data, the terminal plays each frame of image in turn.

It is understood that, since a video is composed of a plurality of consecutive video frames, and a single image can be understood as a special video, i.e. a video containing only one video frame, the process of playing the single image is similar to the process of playing the single video frame by the terminal. For convenience of description, the following takes the terminal playing the video as an example, and a process of presenting the associated information of the object included in the video to the user in the process of playing the video by the terminal is described.

Further, there may be multiple implementation manners for presenting the associated information of the object on the terminal, and optionally, in this embodiment, the display area of the terminal is divided into multiple areas, and the video frame that needs to be presented currently and the associated information associated with the object displayed in the video frame are respectively displayed in the multiple areas. For convenience of description, the display area of the terminal is divided into nine sub-display areas so that the display area of the terminal takes a nine-grid form.

Referring to fig. 2 and fig. 1 in combination, a schematic flow interaction diagram of an embodiment of a video presentation method according to the present application is shown, where the method of the present embodiment may include:

and 201, the terminal displays the video frame requested from the server in the display area of the video playing window.

The video playing window is a playing window for playing the video by the terminal.

It is understood that before this step 201, the terminal may also send a video playing request to the server to request the server to return the video data required to be played to the terminal. And when the server responds to the playing request and returns each frame of video frame corresponding to the video to the terminal, the video frames corresponding to the video are displayed in sequence. Certainly, the process of the terminal requesting the server for the video and playing the video is similar to the process of playing the video in the existing player, and is not described herein again.

202, the terminal receives a switching instruction for triggering interface switching.

The switching instruction may be an instruction generated by a user through a preset specified operation trigger, for example, the switching instruction may also be an instruction generated by a user through touching and pressing a specified key (which may be a physical key or a virtual touch key) on the terminal. For another example, when the terminal is a television or other terminal controllable by a remote controller, the switching instruction may be a switching instruction generated by the remote controller triggered by a user by touching a specified key in the remote controller in the television.

The switching instruction is used for triggering the terminal to switch a first interface presenting the video into a second interface comprising at least two sub-display areas.

Optionally, this embodiment is described by taking an example that the switching instruction is used to request to switch the first interface to the second interface including nine sub-display regions. The first interface is different from the second interface, and the second interface is formed by dividing the display area corresponding to the first interface into nine sub-display areas. This second interface may be referred to as a nine-grid interface mode.

Specifically, a function for determining whether to switch to the squared figure video mode may be preset in the terminal, and for convenience of distinction, the function is referred to as a function a. The function A is provided with a Boolean type parameter open, when open is true, the mode is switched to a Sudoku interface mode, and when open is false, the mode is switched to a common interface mode. On the premise that the terminal does not display the nine-grid interface, if a user presses a designated key, open transmits true, and at the moment, the nine-grid interface mode needs to be displayed; in the nine-grid interface mode, if the user presses the designated key, open will transmit false, and at this time, the nine-grid interface mode needs to be exited.

And 203, the terminal responds to the switching instruction and determines the video identifier of the video played by the terminal and the target frame sequence number of the target video frame to be played in the video.

The target video frame is a video frame to be played next after the video currently played by the terminal, and for convenience of distinguishing, the video frame to be played next is called the target video frame.

It can be understood that when the terminal detects a switch command triggering interface switching, the terminal enters another display mode, i.e. switching from the first interface to the second interface, and if the user does not input a command to terminate the second interface, the terminal is always in the state of the second interface. Optionally, different display modes may be preset in the terminal, for example, the first interface corresponds to one display mode; the second interface is corresponding to a display mode, and the second interface is actually displayed in a plurality of areas, so that the display mode corresponding to the second interface can be changed into a multi-area display mode, and when the terminal receives the switching instruction, the terminal can be controlled to be in the multi-area display mode; if the terminal is in the multi-region display mode, the terminal may perform the step 203 and the subsequent step 204 multiple times, so that multiple frames of video frames of the video and associated information corresponding to the frames of video frames can be continuously displayed in the second interface. For example, when the terminal determines that the terminal is currently in the multi-region display mode, the operation of determining the currently played video and the target video frame to be played may be executed in real time or at preset time intervals, and the associated data request is triggered to be sent to the server.

Of course, when the terminal receives a termination instruction for terminating the multi-region display mode, the terminal may control the video playing window to recover to the display mode of the first interface, and in this case, a manner of acquiring the video by the terminal may be similar to a conventional video presentation process, which is not described herein again.

204, the terminal sends a related data request to the server, where the related data request carries the video identifier, the target frame number, and the window parameter of the video playing window.

Wherein the associated data request is used for requesting the server for associated information of an object contained in the target video frame.

The window parameter of the video playing window represents the display area corresponding to the video playing window. Specifically, the window parameter may include: the coordinates of the starting point of the video playing window, the height and the width of the video playing window and the like.

When the terminal plays a video in a full screen mode, the video playing window can be understood as a display screen of the terminal, and correspondingly, the height and the width of the video playing window can be the height and the width of the display screen.

It should be noted that the window parameter of the video playing window is optional, and if the server is not required to divide the display area of the video playing window, the window parameter of the video playing window may not be carried in the associated data request.

In addition, even in the case where the video playback window is divided by the server, since the display area of the video playback window is divided, the state where the video playback window is divided into the plurality of display areas can be maintained until the user inputs a termination instruction for terminating the multi-area display mode at the terminal. That is, after receiving the handover command, the terminal may only carry the window parameter in the association data request when the association data request is sent for the first time, and then need not carry the window parameter when the association data request is sent again.

205, the server determines the target object id of at least one target object corresponding to the video id and the target frame number according to the correspondence between the stored video id, frame number and object id.

It can be understood that, an alternative way is to uniquely identify an object by the identifier of the object, in practical applications, the server may also directly store the correspondence between the video identifier of the video, the frame number and the object, and determine at least one target object present in the target video frame represented by the target frame number by querying the correspondence.

206. And the server respectively determines at least one item of target associated information corresponding to each target object identifier according to the preset corresponding relation between the object identifiers and the associated information.

Optionally, when the aforementioned first data table, second data table, and third data table are maintained in the server, the video identifier may be an ID of the video, so that the identifier of at least one target object corresponding to the ID of the video and the target frame number may be determined directly by querying the second data table; then, by querying the third data table, at least one item of target association information corresponding to the identifier of each target object can be determined. Of course, according to the ID of the video, the server may query the address of the video from the first data table, so that based on the address of the video, the storage address of each frame of video frame in the stored video may be determined, and the data corresponding to the video frame may be obtained.

Optionally, each target object identifier may correspond to one or more items of target associated information, and therefore, the target associated information corresponding to each target object identifier may be stored in a list, so that each target object identifier may correspond to a target associated information list, and at least one item of target associated information is stored in the target associated information list.

It can be understood that, on the premise that the server stores the corresponding relationship between the video identifier of the video, the frame number and the object, the server may directly store the associated information corresponding to different objects, and after determining the target object, query the associated information corresponding to the target object according to the corresponding relationship between the object and the associated information.

207. The server divides the display area of the video playing window into nine sub-display areas according to the window parameters of the video playing window, and obtains the coordinates, the width and the height of the starting point of each sub-display area.

When the display area of the video playing window is divided, the display area of the video playing window can be equally divided into nine sub-display areas, so that the video playing window presents a plurality of sub-playing windows in a nine-grid mode.

It can be understood that, under the condition that the start point coordinate of the video playing window and the width and height of the video playing window are determined, the display area corresponding to the video playing window may be determined, the display area is divided into nine blocks equally, nine sub-display areas may be obtained, and the start point coordinate, length and height of each sub-display area may also be determined correspondingly.

Of course, the nine divided sub-display regions may also be different in size, for example, the area of the sub-display region in the middle of the nine sub-display regions may be set to be the largest, and the areas of the other eight sub-display regions may be relatively smaller.

After dividing the display area of the video playing window into nine sub-display areas, each sub-display area is actually a sub-playing window, and one sub-display area also corresponds to a group of sub-window parameters respectively, and the sub-window parameters include the coordinates of the start point of the sub-window, the width and the height of the sub-window.

The sub-display windows corresponding to different sub-display areas can be used for playing the same or different images or videos.

It should be noted that, this embodiment is described by taking an example of dividing the display window of the video playing window into nine sub-display regions, however, the display region of the video playing window may be divided into any number of sub-display regions, and the coordinates of the starting point, the width and the height of each sub-display region are determined respectively. For example, the display area of the video playback window may be divided into four sub-display areas. For the case of dividing the display area of the video playing window into other number of sub-display areas, the specific implementation process is similar to the process of dividing the display area into nine sub-display areas, and details are not repeated here.

208. And the server sends the coordinates, the width and the height of the starting point of each of the nine sub-display areas to the terminal.

209, the server determines a target sub-display area for displaying the target video frame and a sub-display area corresponding to each item of associated information from the nine sub-display areas.

For the sake of convenience of distinction, the display region for displaying the target video frame is referred to as a target sub-display region.

Optionally, in order to facilitate the user to watch the video, the server may set a sub-display area in the middle of the nine sub-display areas as a target sub-display area for displaying the target video frame.

210, the server sends the data of the target video frame, at least one item of associated information corresponding to each target object in the target video frame, the first corresponding relationship between the target video frame and the target sub-display area, and the second corresponding relationship between the associated information and the sub-display area to the terminal.

It will be appreciated that steps 207 to 210 are optional steps, and the purpose thereof is to enable a better determination of the display position of the target video frame and associated information.

After the display area of the video playing window of the terminal is divided into nine display areas, if the terminal does not receive an instruction for terminating interface switching, the terminal will maintain the nine-grid video mode all the time, but the terminal only needs to send the window parameters of the video playing window once when receiving the switching instruction, and the server only needs to perform division of the display area of the video playing window once.

In addition, in the embodiment of the present application, the server is described as dividing the video playing window of the terminal into a plurality of sub display areas, but it may be understood that, in an actual application, the server may not divide the video playing window, so that, after the step 206, the server may directly send the target video frame and the at least one item of target related information corresponding to each determined target object identifier to the terminal, and instruct the terminal to display the target video frame and simultaneously display the at least one item of target related information corresponding to each target object identifier.

Of course, the division of the display area of the video playing window may also be performed by the terminal side, and specifically, the terminal may respond to the switching instruction to obtain the coordinates, the width, and the height of the starting point of the video playing window, and divide the display area corresponding to the video playing window into at least two sub-display areas according to the coordinates, the width, and the height of the starting point of the video playing window to obtain the coordinates, the width, and the height of the starting point of each sub-display area. Specifically, the terminal may divide the display area of the video playing window into nine sub-display areas, so as to respectively display the target video frame and each item of associated information in different sub-display areas. The process of dividing the display area of the video playing window by the terminal is similar to the process of dividing the video playing window by the server, and is not repeated herein.

211. And the terminal outputs the target video frame to a target sub-display area of the video playing window according to the first corresponding relation and respectively outputs each item of associated information to a sub-display area corresponding to the associated information according to the second corresponding relation.

In the case that the video playing window is divided into nine sub-display regions (equivalent to nine sub-windows), one sub-display region is used for displaying the target video frame, and therefore, the remaining eight sub-display regions can be used for displaying the related information. In particular, when the number of items of the associated information is less than eight, the sub display area can be kept in a blank state.

Of course, when the number of items of the associated information exceeds eight items, eight items of associated information can be selected to be respectively displayed in the eight sub-display areas, and the rest of associated information can not be displayed; or, each sub-display area corresponds to one or more items of associated information, and the associated information of the plurality of items to be displayed is switched and displayed in the sub-display window continuously.

For example, referring to fig. 3, which shows a schematic diagram of a display effect of a multi-window presentation mode in a video playing window, as can be seen from fig. 3, a display area of the video playing window is divided into nine sub-display areas, so that the video playing window is divided into nine sub-playing windows, and a nine-grid mode is presented, wherein a video frame currently required to be displayed in the video is output in the middle sub-playing window (the second sub-playing window in the second row), and related information associated with an object presented by the video frame is displayed in the other sub-playing windows.

212. And when the terminal detects that the user clicks the sub-display area displaying the associated information, determining the coordinate of the clicked position.

For the sake of convenience of distinction, the coordinates of the clicked position may be referred to as target coordinates.

213, the terminal sends the coordinates of the clicked position to the server.

Optionally, the terminal may send a link page request to the server, where the link page request is used to request a link page having an association relationship with the association information corresponding to the clicked position. And the link page request carries the target coordinate of the clicked position.

214, the server determines the sub-display area to which the coordinate of the clicked position belongs according to the coordinate of the clicked position.

The sub-display area to which the coordinate of the clicked position belongs is the sub-display area in which the coordinate is located.

It can be understood that after the server divides the video playing window into nine sub-display areas, the server records information of the starting point, the width, the height, and the like of each sub-display area, so that when the coordinates of the clicked video playing window are determined, the server can determine in which sub-display area the clicked position is located.

215, the server determines the to-be-processed associated information displayed in the sub-display area to which the clicked position belongs.

The displayed associated information of each sub-display area is also fixed, and after the clicked sub-display area is determined, the displayed associated information of the sub-display area is correspondingly determined.

216, the server determines the link page associated with the to-be-processed association information.

217, the server transmits the data of the link page to the terminal.

218, the terminal displays the link page in the sub-display area where the clicked position is located.

The steps 212 to 218 are optional steps, and the purpose is to facilitate the user to perform the related operation further based on the association information. The server may store data of the link page corresponding to each item of association information. For example, when the object is a certain article (such as a bag, clothes, an air ticket, a tourist ticket, take-out food, etc.), and the associated information is a link address for purchasing the article, after the link address is displayed in a sub-display area of the video playing window, if the user clicks the sub-display area or the link address, a link to a link page for purchasing the article may be directly linked so that the user may directly purchase the article. Of course, the link page may also be a detailed introduction page of the object, for example, a specific introduction of a hotel, a specific introduction of a tourist site, and the like; the link page can also be a microblog link page and the like.

Further, after the terminal presents the link page, if the link page is a purchase page of an item, the user can also perform corresponding purchase operation on the link page based on the terminal to select the item and place an order for payment, the terminal can send a corresponding purchase request to the server based on the purchase operation of the user, and the server can return a payment page for the terminal so as to facilitate the payment of the user. The server can preset various payment interfaces so that the user can conveniently and quickly purchase the articles.

Further, after the step 211, if the related information is not displayed in one or more sub-display areas of the video playing window, an object entry option may be presented in a blank sub-display area where the related information is not displayed, when the terminal detects that the user clicks the object entry option, an object entry interface is presented in the blank sub-display area, and the user may input the to-be-entered related information of the object presented in the currently played target video frame in the object entry interface. The associated information to be input refers to the related information which is manually input by the user and considered by the user to be related to the object according to the object presented in the target video frame. The terminal acquires the associated information to be recorded of the object input by the user, and sends the associated information to be recorded of the object and the frame number of the currently played target video frame to the server, so that the server records the corresponding relation among the target frame number, the object and the associated information to be recorded of the object, and marks the corresponding relation as a state to be audited. After the corresponding relationship is approved by the relevant service personnel of the server, the server can fixedly store the corresponding relationship into the storage area corresponding to the video. For example, the server may add a record to the third data table, the record is referred to as a user tag, and when the record is verified by the professional department, the record is changed to the user tag-verified, and at this time, if other users wish to view the associated information of the object included in the video frame, the record may be queried.

It should be noted that, the embodiment of fig. 2 describes the video presentation method in the form of flow interaction, but operations executed separately on the terminal side or the server side are within the scope of the present application.

Referring to fig. 4, which shows a schematic structural diagram of an embodiment of a video presentation apparatus according to the present application, the apparatus of the present embodiment may be applied to a server, and the apparatus of the present embodiment may include:

a request receiving unit 401, configured to receive an association data request sent by a terminal, where the association data request carries a video identifier of a video currently played by the terminal and a target frame number of a target video frame to be played in the video;

an object matching unit 402, configured to determine, in response to the association data request, at least one target object corresponding to a video identifier and a target frame number according to a preset correspondence between the video identifier, the frame number, and an object, where the target object is an object in the target video frame;

a data association unit 403, configured to determine at least one item of association information associated with each target object according to a preset correspondence between the target object and the association information;

a first sending unit 404, configured to send the target video frame and at least one item of associated information associated with each target object to the terminal, so that the at least one item of associated information associated with the target object is displayed while the terminal displays the target video frame.

Optionally, the association data request received by the request receiving unit further carries: coordinates, width and height of a starting point of a video playing window used for playing the video in the terminal;

the device further comprises:

a second sending unit, configured to send the start coordinate, the height, and the width of each divided sub-display area to the terminal while the first sending unit sends the target video and at least one item of association information associated with each target object to the terminal, so that the terminal displays the target video frame and each item of association information into different sub-display areas, respectively.

Optionally, the apparatus of this embodiment may further include:

a relationship determining unit, configured to determine, after the window splitting unit divides the display area corresponding to the video playing window into at least two sub-display areas, a target sub-display area for displaying the target video frame and a sub-display area corresponding to each item of the associated information from the at least two sub-display areas;

a third sending unit, configured to send, to the terminal, information of a target sub-display area corresponding to the target video frame and a sub-display area corresponding to each item of the associated information while the second sending unit sends the start coordinate, the height, and the width of each divided sub-display area to the terminal, so that the terminal displays the target video frame in the target sub-display area and displays the associated information in the sub-display area corresponding to the associated information.

Optionally, the apparatus further comprises:

a request receiving unit, configured to receive a page link request sent by a terminal after the first sending unit sends information of a target sub-display area corresponding to the target video frame and a sub-display area corresponding to each item of the associated information to the terminal, where the page link request carries a target coordinate of a clicked position in the video playing window;

the click area determining unit is used for determining the sub-display area to which the target coordinate belongs from at least two sub-display areas divided from the video playing window;

the link page unit is used for determining a link page according to the currently presented associated information in the sub-display area to which the target coordinate belongs;

and the fourth sending unit is used for sending the data of the link page to the terminal so as to display the link page in the sub-display area to which the target coordinate belongs in the video playing window of the terminal.

On the other hand, the embodiment of the application also provides another video display device. Referring to fig. 5, a schematic diagram of a component structure of another embodiment of the video presentation apparatus according to the present application is shown, where the video presentation apparatus of the present embodiment is applied to a terminal, and the terminal may be a client where a player is located. The apparatus of this embodiment may include:

an instruction detection unit 501, configured to detect a switching instruction for triggering interface switching;

an identifier obtaining unit 502, configured to determine, when the instruction detecting unit detects the switching instruction, a video identifier of a video currently played by the terminal and a target frame number of a target video frame to be played in the video;

a request sending unit 503, configured to send a related data request to a server, where the related data request carries the video identifier and the target frame number;

a data obtaining unit 504, configured to obtain the target video frame returned by the server in response to the associated data and an associated information set associated with the target video frame, where the associated information set includes: at least one item of association information associated with each target object corresponding to the video identifier and target frame number, wherein the video identifier and target frame number correspond to at least one of the target objects in the target video frame;

a display control unit 505, configured to display the target video frame and the at least one item of association information associated with the target object.

Optionally, the instruction detection unit is specifically configured to detect an operation that an assigned key on the terminal is touched; or receiving a switching instruction sent by a remote controller bound with the terminal.

Optionally, the apparatus further comprises:

Optionally, the method further includes:

the parameter acquisition unit is used for acquiring the coordinates, the width and the height of a starting point of a video playing window when the instruction detection unit detects a switching instruction for triggering interface switching, wherein the video playing window is a window used for playing a video in a terminal;

the associated data request sent by the request sending unit further carries: coordinates, width and height of a starting point of a video playing window used for playing the video in the terminal;

the result acquisition unit acquires the initial coordinates, the heights and the widths of at least two sub display areas divided by the video window while the data acquisition unit acquires the target video frame returned by the server in response to the associated data and the associated information set associated with the target video frame;

Optionally, the apparatus further comprises:

the click monitoring unit is used for determining the target coordinate of the clicked position when detecting that the user clicks the sub-display area displaying the associated information after the display control unit respectively displays the target video frame and the associated information into different sub-display areas in the video playing window;

the link request unit is used for sending a page link request to a server, and the page link request carries the target coordinates;

the page receiving unit is used for receiving a link page returned by the server in response to the page link request, wherein the link page is determined by the server according to the currently presented associated information in the sub-display area to which the target coordinate belongs;

and the page display unit is used for displaying the link page in the sub-display area to which the target coordinate belongs.

Optionally, the apparatus further comprises:

an option display unit, configured to output an object entry option in a blank sub-display area if the blank sub-display area in which the target video frame and the associated information are not displayed exists in at least two sub-display areas of the video playing window after the display control unit respectively displays the target video frame and the associated information in different sub-display areas of the video playing window;

the information input unit is used for presenting an object input interface in the blank sub-display area when detecting that the user clicks the object input option, so that the user can input the associated information to be input, related to the object presented in the target video frame, on the object input interface;

and the information sending unit is used for sending the associated information of the object acquired from the object entry interface to the server so that the server stores the associated information to be entered and entered by the user and the target video frame in a corresponding manner.

Optionally, the identifier obtaining unit includes:

the mode control unit is used for controlling the terminal to be in a multi-region display mode when a switching instruction for triggering interface switching is detected;

and the identifier acquisition subunit is used for determining the video identifier of the video currently played by the terminal and the target frame sequence number of the target video frame to be played in the video if the terminal is currently in the multi-region display mode, and triggering and executing the operation of the request sending unit.

The embodiments in the present description are described in a progressive manner, each embodiment focuses on differences from other embodiments, and the same and similar parts among the embodiments are referred to each other. The device disclosed by the embodiment corresponds to the method disclosed by the embodiment, so that the description is simple, and the relevant points can be referred to the method part for description.

The previous description of the disclosed embodiments is provided to enable any person skilled in the art to make or use the present application. Various modifications to these embodiments will be readily apparent to those skilled in the art, and the generic principles defined herein may be applied to other embodiments without departing from the spirit or scope of the application. Thus, the present application is not intended to be limited to the embodiments shown herein but is to be accorded the widest scope consistent with the principles and novel features disclosed herein.

Claims

1. A method for video presentation, comprising:

2. The method of claim 1, wherein the association data request further carries: coordinates, width and height of a starting point of a video playing window used for playing the video in the terminal;

3. The method according to claim 2, wherein after the dividing the display area corresponding to the video playing window into at least two sub-display areas, the method further comprises:

4. The method according to claim 2 or 3, wherein the dividing the display area corresponding to the video playing window into at least two sub-display areas comprises:

5. The method according to claim 3, wherein after the sending the information of the target sub-display area corresponding to the target video frame and the sub-display area corresponding to each item of the associated information to the terminal, further comprising:

6. A method for video presentation, comprising:

7. The method of claim 6, wherein the detecting of the switching instruction that triggers the interface switching comprises:

detecting that a designated key on the terminal is touched and pressed;

8. The method of claim 6, further comprising, prior to said displaying said target video frame and said at least one item of association information associated with said target object:

9. The method of claim 6, wherein when a switch instruction that triggers an interface switch is detected, further comprising:

10. The method according to claim 8 or 9, further comprising, after said displaying the target video frame and the associated information into different sub-display regions in the video playing window, respectively:

11. The method according to claim 8 or 9, further comprising, after said displaying the target video frame and the associated information into different sub-display regions in the video playing window, respectively:

12. The method according to claim 6 or 7, wherein the determining, when a switching instruction triggering interface switching is detected, a video identifier of a video currently played by a terminal and a target frame number of a target video frame to be played in the video includes:

13. A video presentation apparatus, comprising:

14. The apparatus of claim 13, wherein the association data request received by the request receiving unit further carries: coordinates, width and height of a starting point of a video playing window used for playing the video in the terminal;

the device further comprises:

15. The apparatus of claim 14, further comprising:

a third sending unit, configured to send, to the terminal, information of a target sub-display area corresponding to the target video frame and a sub-display area corresponding to each item of the associated information while the second sending unit sends the start-point coordinates, the width, and the height of each of the divided sub-display areas to the terminal, so that the terminal displays the target video frame in the target sub-display area and displays the associated information in the sub-display area corresponding to the associated information.

16. A video presentation apparatus, comprising:

17. The apparatus of claim 16, further comprising:

18. The apparatus of claim 16, further comprising:

a result obtaining unit, configured to obtain a coordinate of a starting point, a height, and a width of each of at least two sub-display regions into which a video window is divided, while the data obtaining unit obtains the target video frame returned by the server in response to the associated data and an associated information set associated with the target video frame;