CN106485529A - The sort method of advertisement position and device - Google Patents
The sort method of advertisement position and device Download PDFInfo
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- CN106485529A CN106485529A CN201510558033.2A CN201510558033A CN106485529A CN 106485529 A CN106485529 A CN 106485529A CN 201510558033 A CN201510558033 A CN 201510558033A CN 106485529 A CN106485529 A CN 106485529A
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Abstract
This application discloses a kind of sort method of advertisement position and device.Wherein, the method includes：The advertisement position index of multiple advertisement positions is obtained, wherein, each advertisement position corresponds at least one advertisement position index；Determine the evaluation profile of each advertisement position index, wherein, evaluation profile is determined according to the user instruction for receiving；According to evaluation profile, the score value of the advertisement position index of multiple advertisement positions is calculated；Using the score value of advertisement position index, multiple advertisement positions are ranked up.Present application addresses the weaker technical problem of the specific aim of advertisement position sortord.
Description
Technical field
The application is related to data processing field, in particular to a kind of sort method of advertisement position and device.
Background technology
Currently for the recommendation of media or advertisement position in advertisement release process, the data of correlation are collected first, including
The advertisement putting index related with later transformation such as click on, expose, accessing, converting.By a series of fortune to index
Formula is calculated, systematically provides recommendation ranking result.
Recommendation ranking result of the prior art, by recommending ranking system to provide unified ranking mode, it is difficult to suit
The input target of different advertisers itself；Difference between advertisement position is all compared in systems, and advertiser is difficult to distinguish
The forward advertisement position of other ranking have with the advertisement phasic difference for ranking behind actually much, and be concerned about index whether up to standard.
The presence of these situations causes the specific aim of advertisement position sortord weaker, it is difficult to meet the demand of advertiser.
For above-mentioned problem, effective solution is not yet proposed at present.
Content of the invention
The embodiment of the present application provides a kind of sort method of advertisement position and device, at least to solve advertisement position sortord
The weaker technical problem of specific aim.
A kind of one side according to the embodiment of the present application, there is provided sort method of advertisement position, including：Obtain multiple
The advertisement position index of advertisement position, wherein, each advertisement position corresponds to advertisement position index described at least one；Determine each institute
The evaluation profile of advertisement position index is stated, wherein, the evaluation profile is determined according to the user instruction for receiving；Root
According to the evaluation profile, the score value of the advertisement position index of the plurality of advertisement position is calculated；And referred to using the advertisement position
Target score value, is ranked up to the plurality of advertisement position.
According to the another aspect of the embodiment of the present application, a kind of collator of advertisement position is additionally provided, including：Obtain single
Unit, for obtaining the advertisement position index of multiple advertisement positions, wherein, each advertisement position corresponds to advertisement position described at least one
Index；First determining unit, for determining the evaluation profile of each advertisement position index, wherein, the assessment mould
Formula is determined according to the user instruction for receiving；First computing unit, for according to the evaluation profile, calculating institute
State the score value of the advertisement position index of multiple advertisement positions；And sequencing unit, for the score value using the advertisement position index,
The plurality of advertisement position is ranked up.
In the embodiment of the present application, using the advertisement position index for obtaining multiple advertisement positions, wherein, each advertisement position is corresponded to
Advertisement position index described at least one；Determine the evaluation profile of each advertisement position index, wherein, the assessment mould
Formula is determined according to the user instruction for receiving；According to the evaluation profile, the advertisement of the plurality of advertisement position is calculated
The score value of position index；And the score value using the advertisement position index, the mode is ranked up by the plurality of advertisement position.
By the selection instruction of receive user, determine the evaluation profile of advertisement position index in the multiple advertisement positions for getting, enter
And the score value based on this evaluation profile calculating advertisement position index, this kind of advertisement position sortord, it is achieved that based on user's
Actual demand is ranked up, and in hinge structure for unified sortord, has reached the mesh for suiting user's request
, and then the weaker technical problem of the specific aim of advertisement position sortord is solved, it is achieved thereby that improving advertisement position row
The technique effect of the practicality of sequence.
Description of the drawings
Accompanying drawing described herein is used for providing further understanding of the present application, constitutes the part of the application, this Shen
Schematic description and description please does not constitute the improper restriction to the application for explaining the application.In accompanying drawing
In：
Fig. 1 is a kind of flow chart of the sort method of the advertisement position according to the embodiment of the present application；And
Fig. 2 is a kind of schematic diagram of the collator of the advertisement position according to the embodiment of the present application.
Specific embodiment
In order that those skilled in the art more fully understand application scheme, below in conjunction with the embodiment of the present application
Accompanying drawing, is clearly and completely described to the technical scheme in the embodiment of the present application, it is clear that described embodiment
The only embodiment of the application part, rather than whole embodiments.Based on the embodiment in the application, ability
The every other embodiment obtained under the premise of creative work is not made by domain those of ordinary skill, should all belong to
The scope of the application protection.
It should be noted that the description and claims of this application and the term " first " in above-mentioned accompanying drawing, "
Two " be etc. for distinguishing similar object, without for describing specific order or precedence.It should be appreciated that this
The data that sample is used can be exchanged in the appropriate case, so as to embodiments herein described herein can with except
Here the order beyond those for illustrating or describing is implemented.Additionally, term " comprising " and " having " and they
Any deformation, it is intended that cover non-exclusive process, the side for including, for example, containing series of steps or unit
Method, system, product or equipment are not necessarily limited to those steps that clearly lists or unit, but may include unclear
List or for other intrinsic steps of these processes, method, product or equipment or unit.
According to the embodiment of the present application, there is provided a kind of embodiment of the method for the sort method of advertisement position, it should be noted that
Can execute in the such as computer system of one group of computer executable instructions the step of the flow process of accompanying drawing is illustrated,
And, although show logical order in flow charts, but in some cases, can be suitable be different from herein
Sequence executes shown or described step.
Fig. 1 is a kind of flow chart of the sort method of the advertisement position according to the embodiment of the present application, as shown in figure 1, the party
Method comprises the steps S102 to step S108：
Step S102, obtains the advertisement position index of multiple advertisement positions, and wherein, each advertisement position corresponds at least one advertisement
Position index.
Specifically, the advertisement position index of multiple advertisement positions refers to the related data got in the advertisement position launch process,
Wherein, advertisement position index can be that the click volume of the advertisement position, the light exposure of the advertisement position, the crowd of the advertisement position are covered
The indexs such as the usage rate of the user of lid rate, the order volume of the advertisement position and the advertisement position, while the quantity of advertisement position can also
For multiple.Wherein it is possible to by the data and the later transformation data that monitor advertising source, obtain relevant advertisements position
Advertisement position index.For all indexs, noise can be removed (for example with advanced row data：Average data volume daily is little
To exclude in the advertisement position of certain threshold value), to improve the accuracy of advertisement position sequence.
Step S104, determines the evaluation profile of each advertisement position index, and wherein, evaluation profile is according to the user for receiving
Instruction is determined.
Step S106, according to evaluation profile, calculates the score value of the advertisement position index of multiple advertisement positions.
Specifically, the evaluation profile of advertisement position index has multiple, and user can select evaluation profile, software as needed
After the instruction for receiving user, evaluation profile determined by meeting basis calculates each advertisement in advertisement position to terminal
The index score value of position index.
Multiple advertisement positions, using the score value of advertisement position index, are ranked up by step S108.
It should be noted that the score value of each advertisement position index can not represent the advertisement position in whole advertisement positions
Sequence, i.e. the alignment score that the score value height of wherein a certain item advertisement position index can not represent the advertisement position is high, therefore needs
After COMPREHENSIVE CALCULATING being carried out to the score value of whole advertisement position indexs, to multiple advertisement positions according to multiple advertisement position indexs
Score value is ranked up.
In the embodiment of the present application, by the instruction of receive user, determine advertisement position in the multiple advertisement positions for getting
The evaluation profile of index, and then the score value of advertisement position index is calculated based on this evaluation profile, and determined according to score value multiple
The sequence of advertisement position, this kind of advertisement position sortord, it is achieved that be ranked up based on the actual demand of user, with respect to existing
For having unified sortord in technology, the purpose for suiting user's request is reached, and then has solved advertisement position sequence
The weaker technical problem of the specific aim of mode, it is achieved thereby that improve the technique effect of the practicality of advertisement position sequence.
Alternatively, comprise the steps S1081 to step S1085 in step S108：
Step S1081, determines each corresponding preset weights of advertisement position index.
Step S1083, according to advertisement position index score value and preset weights, calculates the alignment score of each advertisement position.
Multiple advertisement positions are ranked up by step S1085 according to alignment score.
It should be noted that the advertisement position index of advertisement position includes：The click volume of the advertisement position, the exposure of the advertisement position
Usage rate of the user of amount, the population coverage of the advertisement position, the order volume of the advertisement position and the advertisement position etc., Yong Huke
With according to the care degree of above index come to ad above position target setting weights, i.e. preset weights.If user
It is indifferent to the advertisement position index, the preset weights of the advertisement position index can be set to 0, wherein, preset weights is total
Measure as 100%.Order volume of the such as user more concerned with the advertisement position and the population coverage of the advertisement position, then to the two
The relatively high preset weights of advertisement position target setting, for example, the preset weights that can arrange the order volume of the advertisement position are 40%
Preset weights with the population coverage of the advertisement position are 35%, and the numerical value of concrete preset weights can be according to user's needs
To be set.Every according to the scoring of each advertisement position index and the weight computing of the advertisement position index of user setup
The alignment score of individual advertisement position, and multiple advertisement positions are ranked up.
Alternatively, comprise the steps S1 to step S3 in step S1085：
Step S1, determines each default priority of advertisement position index.
Step S2, in the case of the alignment score of the first advertisement position and the alignment score identical of the second advertisement position, according to
In first advertisement position in the priority of each advertisement position index and the second advertisement position each advertisement position index priority, right
First advertisement position and the second advertisement position carry out radix sorting, and wherein, the first advertisement position and the second advertisement position are multiple advertisements
Any two advertisement position in position.
Specifically, user can be each advertisement position target setting priority, and the advertisement position of care can be referred to by user
Mark is set as higher priority, determines any two advertisement by the setting of advertisement position alignment score and index priority
The order of position.Any two advertisement position, i.e. the first advertisement position and the second advertisement position are chosen in multiple advertisement positions, judge
Whether the alignment score of the first advertisement position and the second advertisement position is identical, in the case of identical is judged, can be according to
In one advertisement position in the priority of each advertisement position index and the second advertisement position the priority of each advertisement position index carrying out
Radix sorting.
Radix sort first compares the priority of each advertisement position index of the first advertisement position and each advertisement position of the second advertisement position
The unit numbers of the priority of index, after unit numbers sequence, obtain an ordered series of numbers with regard to priority, then
The ordered series of numbers is sorted according to ten digits, another ordered series of numbers with regard to priority is obtained, in the same manner, if priority for 3 is
Numeral, then the ordered series of numbers is sorted according to hundreds word, another ordered series of numbers with regard to priority is obtained, is most had in the ordered series of numbers
The advertisement position index minimum for priority foremost, wide for highest priority in the numeral of the rearmost end of the ordered series of numbers
Position index is accused, the advertisement position index according to the highest priority determines the sequence of the first advertisement position and the second advertisement position.
Step S3, in the case that the alignment score of the first advertisement position and the alignment score of the second advertisement position are differed, presses
The size of the alignment score of the alignment score according to the first advertisement position and the second advertisement position, to the first advertisement position and the second advertisement
Position is ranked up.
Specifically, if the alignment score of the first advertisement position and the second advertisement position is differed, according to the height of alignment score
Which is ranked up.
Alternatively, the calculation that first choice instructs selected index scoring is default behavior, and step S106 is calculated
The score value of the advertisement position index of multiple advertisement positions comprises the steps S1061 to step S1063：
Step S1061, according to formulaScore value P (x) of the first advertisement position index x is calculated, wherein,
First advertisement position index x represents the first desired value of the product shown by advertisement position, xmaxThe product shown by advertisement position
The maximum of the first desired value of product, k is for presetting score value.
Step S1063, according to formulaIndex scoring P (y) of the second advertisement position index y is calculated,
Wherein, the second advertisement position index y represents the second desired value of the product shown by advertisement position, ymaxFor the exhibition of advertisement position institute
The maximum of the second desired value of the product for showing.
It should be noted that in the embodiment of the present application, the order rate of the product that the first desired value is shown by advertisement position,
The maximum of the first desired value is the maximum order rate of the product；The exposure of the product that the second desired value is shown by advertisement position
Light rate, the maximum of the second desired value is the maximum exposure rate of product.
The calculation of the index scoring that user selects is default behavior, that is, give tacit consent to according to smooth principle, index is restrained
Digit score to default score value k, wherein, the value of k can need be chosen according to user, for example, k
Value can be 1,10 or 100, and specifically in the embodiment of the present application, k takes 100.
Wherein, the order rate of the first advertisement position index expression advertisement position, the meter of the index scoring of the first advertisement position index
Calculation mode is that the maximum of the product shown with the advertisement position by order rate x of by the calculating product shown by the advertisement position is ordered
Single rate xmaxQuotient x/xmax, and the quotient is multiplied by default score value k, obtain the index of the first advertisement position index
Scoring P (x).
The exposure rate of the product shown by second advertisement position index expression advertisement position, the index of the second advertisement position index are commented
The calculation that divides is calculated with ymaxFor bottom, the logarithm of current exposure rate y, and the log result for calculating is multiplied by
Default score value k, obtains index scoring P (y) of the first advertisement position index.
Alternatively, when evaluation profile is self-defined mode, step S106 calculates dividing for the advertisement position index of multiple advertisement positions
Value comprises the steps S1065：
Step S1065, calculates the index scoring of each advertisement position index of each advertisement position, tool according to self-defined mode
Body ground, user can calculate the index scoring of each index in each advertisement position, concrete use according to self-defining method
The default score value k that index can be scored by family according to custom rule converges to the digit score within 100, user
Data available includes following parameter, but is not limited to following parameter：The score value of Current ad position index, advertisement position index
Maximum score value, the minimum score value of advertisement position index and the mean value of advertisement position index.
Alternatively, the quantity of the advertisement position index of each advertisement position is n, refers in the advertisement position for calculating multiple advertisement positions
After target score value, the sort method of the advertisement position that the embodiment of the present application is provided also comprises the steps S4 to step S5：
Step S4, selects m advertisement position index from n advertisement position index, and wherein, m≤n, m and n are greatly
In or natural number equal to 2.
Step S5, on the basis of the score value of the m advertisement position index of advertisement position Gi, draws the radar map of advertisement position Gi,
Wherein, the angle number of radar map is drawn to scale the radar map in advertisement position Gi for the score value of m, m advertisement position index
On, i takes 1 to p successively, and multiple advertisement positions are made up of to advertisement position Gp advertisement position G1.
Specifically, user can select the m advertisement position index that user is more concerned about from n advertisement position index,
Quantity m of selected advertisement position index can not be beyond quantity n of index.
Draw the radar map of multiple advertisement positions, wherein, multiple advertisement positions for advertisement position G1 to advertisement position Gp constitute complete
Portion's advertisement position.Specifically radar map can be depicted as p concentric circles, circle is divided into m part, per a angle be
360 °/m, m is the angle number of radar map, and the score value of m advertisement position index is drawn to scale in advertisement position Gi
Radar map on.By the radar map of advertisement position Gi, each advertisement position index of each advertisement position can be clearly shown
Score value gap, advertiser can distinguish the gap between the forward advertisement position of ranking and the advertisement position that ranks behind,
And whether user's index of concern reaches requirement.
Alternatively, in step S2 on the basis of the score value of the m advertisement position index of advertisement position Gi, advertisement position Gi is drawn
Radar map after, the sort method of advertisement position that the embodiment of the present application is provided also comprises the steps S6 to step S7：
Step S6, calculates the area of the radar map of advertisement position Gi.
Step S7, determines that the area of the radar map of advertisement position Gi is the comprehensive grading of advertisement position Gi.
Specifically, area of each advertisement position in radar map is calculated, the area for calculating is the comprehensive of the advertisement position
Close scoring.Separately, the radar map of advertisement position Gi can provide the advertisement position Gi radar map of nearest N days, wherein, each
The different time occupies certain area in radar map, and user can observe the trend of each index of advertisement position Gi,
Advertisement is carried out throw in next time and carry out advance estimation.
The embodiment of the present application additionally provides a kind of collator of advertisement position, and the collator is mainly used in executing the application
The sort method of the advertisement position provided by embodiment the above, send the advertisement position of offer below to the embodiment of the present application
Collator does concrete introduction.
Fig. 2 is a kind of schematic diagram of the collator of the advertisement position according to the embodiment of the present application, as shown in Fig. 2 sequence
Device includes：Acquiring unit 10, the first determining unit 20, the first computing unit 30 and sequencing unit 40, wherein：
Acquiring unit 10 is used for obtaining the advertisement position index of multiple advertisement positions, and wherein, each advertisement position corresponds at least one
Advertisement position index.
Specifically, the advertisement position index of multiple advertisement positions is obtained by acquiring unit 10, and advertisement position index refers to that advertisement is being thrown
The related data got in the advertisement position during putting, an advertisement position include multiple advertisement position indexs, wherein, extensively
Accusing position index can be the click volume of the advertisement position, the light exposure of the advertisement position, the population coverage of the advertisement position, be somebody's turn to do
The indexs such as the usage rate of the user of the order volume of advertisement position and the advertisement position, while the quantity of advertisement position can also be multiple.
Wherein it is possible to by the data and the later transformation data that monitor advertising source, obtain relevant advertisements position index.Pin
To all advertisement position indexs, noise can be removed (for example with advanced row data：Average data volume daily is less than certain threshold value
Advertisement position will exclude), with improve advertisement position sequence accuracy.
First determining unit 20, for determining the evaluation profile of each advertisement position index, wherein, evaluation profile is according to connecing
The user instruction for receiving is determined.
First computing unit 30, for according to evaluation profile, calculating the score value of advertisement position index in multiple advertisement positions.
Specifically, the assessment mould of advertisement position index divides has multiple, and user can select evaluation profile, software as needed
After the instruction for receiving user, evaluation profile determined by the meeting basis of the first computing unit 30 calculates advertisement to terminal
The score value of each advertisement position index in position.
Multiple advertisement positions, for the score value using advertisement position index, are ranked up by sequencing unit 40.
It should be noted that the score value of each advertisement position index can not represent the advertisement position in whole advertisement positions
Sequence, i.e. the alignment score that the score value height of wherein a certain item advertisement position index can not represent the advertisement position is high, therefore needs
To be scored using the whole advertisement position indexs of the first computing unit 30 pairs after carrying out COMPREHENSIVE CALCULATING, to multiple advertisement positions according to
The score value of multiple advertisement position indexs is ranked up.
In the embodiment of the present application, by the selection instruction of receive user, determine wide in the multiple advertisement positions for getting
The evaluation profile of position index, and then the score value based on this evaluation profile calculating advertisement position index is accused, and is determined according to score value
The sequence of multiple advertisement positions, this kind of advertisement position sortord, it is achieved that be ranked up based on the actual demand of user, phase
For unified sortord in prior art, the purpose for suiting user's request is reached, and then has solved advertisement position
The weaker technical problem of the specific aim of sortord, it is achieved thereby that improve the technique effect of the practicality of advertisement position sequence.
Alternatively, sequencing unit Unit 40 includes determining module, the first computing module and order module, wherein：
Determining module, determines each corresponding preset weights of advertisement position index.
First computing module, for according to advertisement position index score value and preset weights, the sequence for calculating each advertisement position is commented
Point.
Order module, for being ranked up to multiple advertisement positions according to alignment score.
It should be noted that the advertisement position index of advertisement position includes：The click volume of the advertisement position, the exposure of the advertisement position
Usage rate of the user of amount, the population coverage of the advertisement position, the order volume of the advertisement position and the advertisement position etc., Yong Huke
With according to the care degree of above index come to ad above position target setting weights, i.e. preset weights.If user
It is indifferent to the advertisement position index, the preset weights of the advertisement position index can be set to 0, wherein, preset weights is total
Measure as 100%.Order volume of the such as user more concerned with the advertisement position and the population coverage of the advertisement position, then can be to this
The relatively high preset weights of two advertisement position target settings, for example, it is possible to arrange the default power of the order volume of the advertisement position
The preset weights of the population coverage being worth for 40% He the advertisement position are 35%, the numerical value of concrete preset weights can according to
Family needs to be set.Weights according to the advertisement position index of the scoring and user setup of each advertisement position index
The alignment score of each advertisement position is calculated, and multiple advertisement positions are ranked up.
Alternatively, order module includes：Determination sub-module, the first sorting sub-module and the second sorting sub-module, wherein：
Determination sub-module, for determining each default priority of advertisement position index.
First sorting sub-module, for the alignment score identical of the alignment score in the first advertisement position and the second advertisement position
In the case of, according to each advertisement position index in the priority of each advertisement position index in the first advertisement position and the second advertisement position
Priority radix sorting is carried out to the first advertisement position and the second advertisement position, wherein, the first advertisement position and the second advertisement position
For any two advertisement position in multiple advertisement positions.
Second sorting sub-module, for differing in the alignment score of the alignment score of the first advertisement position and the second advertisement position
In the case of, according to the alignment score and the second advertisement position of the first advertisement position alignment score size to the first advertisement position
It is ranked up with the second advertisement position.
Specifically, user can provide priority level initializing for each advertisement position index, the advertisement that user will can be concerned about
Position target setting is higher priority, determines the priority of advertisement position index by determination sub-module.In multiple advertisement positions
Middle selection any two advertisement position, i.e. the first advertisement position and the second advertisement position, judge the first advertisement position and the second advertisement position
Alignment score whether identical, in the case of identical is judged, by the first sorting sub-module according to the first advertisement position
Priority and the second advertisement position priority carrying out radix sorting, wherein, the priority of the first advertisement position and second
The priority of advertisement position is determined by the priority of each advertisement position index.If the first advertisement position and the sequence of the second advertisement position
Scoring is differed, and which is ranked up according to the height of alignment score by the second sorting sub-module.
Wherein, radix sort compare first the priority of each advertisement position index of the first advertisement position and the second advertisement position per
The unit numbers of the priority of individual advertisement position index, after unit numbers sequence, obtain one with regard to priority
Ordered series of numbers, then the ordered series of numbers is sorted according to ten digits, another ordered series of numbers with regard to priority is obtained, in the same manner, if preferentially
Level is numeral for 3, then the ordered series of numbers is sorted according to hundreds word, obtains another ordered series of numbers with regard to priority, most has
In the advertisement position index minimum for priority foremost of the ordered series of numbers, it is priority in the numeral of the rearmost end of the ordered series of numbers
Highest advertisement position index, the advertisement position index according to the highest priority determine the first advertisement position and the second advertisement position
Sequence.
Alternatively, the first computing unit 30 includes：Second computing module and the 3rd computing module, wherein：
Second computing module, for according to formulaScore value P (x) of the first advertisement position index x is calculated,
Wherein, the first advertisement position index x represents the first desired value of the product shown by advertisement position, xmaxFor the exhibition of advertisement position institute
The maximum of the first desired value of the product for showing, k is for presetting score value.
3rd computing module, for according to formulaThe index for calculating the second advertisement position index y is commented
Divide P (y), wherein, the second advertisement position index y represents the second desired value of the product shown by advertisement position, ymaxFor wide
Accuse the maximum of the second desired value of the product shown by position.
It should be noted that in the embodiment of the present application, the order rate of the product that the first desired value is shown by advertisement position,
The maximum of the first desired value is the maximum order rate of the product；The exposure of the product that the second desired value is shown by advertisement position
Light rate, the maximum of the second desired value is the maximum exposure rate of product.
The calculation of the index scoring that user selects is default behavior, that is, give tacit consent to according to smooth principle, index is restrained
Digit score to default score value k, wherein, the value of k can need be chosen according to user, for example, k
Value can be 1,10 or 100, and specifically in the embodiment of the present application, k takes 100
Wherein, the order rate of the first advertisement position index expression advertisement position, calculates the first advertisement using the second computing module
The score value of position index, wherein, the calculation of the score value of the first advertisement position index is calculated and shows the advertisement position
Maximum order rate x of the product shown with the advertisement position by order rate x of productmaxQuotient x/xmax, and by the business
Value is multiplied by default score value k, obtains index scoring P (x) of the first advertisement position index.
The exposure rate of the product shown by second advertisement position index expression advertisement position, calculates the using the 3rd computing module
The index scoring of two advertisement position indexs, wherein, the calculation of the index scoring of the second advertisement position index is calculated with ymax
For bottom, the logarithm of current exposure rate y, and the log result for calculating is multiplied by default score value k, obtains second wide
Accuse index scoring P (y) of position index.
Alternatively, when evaluation profile is for self-defined mode, the first computing unit 30 includes：4th computing module, its
In：
4th computing module, the index for calculating each advertisement position index according to self-defined mode score, particular user
The default score value k that index can be scored according to custom rule converges to the digit score within 100, Yong Huke
Contain following parameter with packet, but be not limited to following parameter：The score value of Current ad position index, advertisement position index is most
Big score value, the minimum score value of advertisement position index and the mean value of advertisement position index.
Alternatively, the quantity of the advertisement position index of each advertisement position is n, calculates in the first computing unit 30 multiple wide
After the score value of the advertisement position index for accusing position, the collator of the advertisement position that the embodiment of the present application is provided also includes：Receive
Unit and drawing unit, wherein：
Receiving unit, for selecting m advertisement position index, wherein, m≤n, m and n from n advertisement position index
The natural number being more than or equal to 2.
Drawing unit, for, on the basis of the score value of the m advertisement position index of advertisement position Gi, drawing advertisement position Gi's
Radar map, wherein, the angle number of radar map is drawn to scale in advertisement position Gi for the score value of m, m advertisement position index
Radar map on, i takes 1 to p successively, and multiple advertisement positions are made up of to advertisement position Gp advertisement position G1.
Specifically, user can select the m advertisement position index that user is more concerned about from n advertisement position index,
Quantity m of selected advertisement position index can not be selected according to the 3rd receiving unit receive user beyond quantity n of index
The target indicator that selects.
The radar map of multiple advertisement positions is drawn by drawing unit, and wherein, multiple advertisement positions are advertisement position G1 to advertisement position
Whole advertisement positions of Gp composition.Specifically radar map can be depicted as p concentric circles, circle is divided into m part, each
The angle of part is the angle number that 360 °/m, m are radar map, and the score value of m advertisement position index is drawn to scale
On the radar map of advertisement position Gi.By the radar map of advertisement position Gi, each advertisement position can be clearly shown each
The gap of the score value of individual advertisement position index, advertiser can distinguish ranking advertisement position before examination and the advertisement position for ranking behind
Between gap, and be concerned about index whether reach requirement.
Alternatively, the collator of the advertisement position that the embodiment of the present application is provided also includes：Second computing unit and second true
Order unit, wherein：
Second computing unit is used for, in drawing unit on the basis of the score value of the m advertisement position index of advertisement position Gi, drawing
After the radar map of advertisement position Gi, the area of the radar map of advertisement position Gi is calculated.
Second determining unit is used for the comprehensive grading of the area for advertisement position Gi of the radar map for determining advertisement position Gi.
Specifically, area of each advertisement position in radar map is calculated using the 3rd computing unit, determine by second single
Unit determines that the area for calculating is the comprehensive grading of the advertisement position.Separately, the radar map of advertisement position Gi can provide advertisement
The position Gi radar map of nearest N days, wherein, each different time occupies certain area, Yong Huke in radar map
To observe the trend of each index of advertisement position Gi, advertisement is carried out throw in next time carries out advance estimation.
Above-mentioned the embodiment of the present application sequence number is for illustration only, does not represent the quality of embodiment.
In above-described embodiment of the application, the description to each embodiment all emphasizes particularly on different fields, and does not have in certain embodiment
The part of detailed description, may refer to the associated description of other embodiment.
In several embodiments provided herein, it should be understood that disclosed technology contents, other can be passed through
Mode realize.Wherein, device embodiment described above is only the schematically division of for example described unit,
Can be a kind of division of logic function, when actually realizing, can have other dividing mode, for example multiple units or component
Can in conjunction with or be desirably integrated into another system, or some features can be ignored, or not execute.Another, institute
Show or discuss coupling each other direct-coupling or communication connection can be by some interfaces, unit or mould
The INDIRECT COUPLING of block or communication connection, can be electrical or other forms.
The unit that illustrates as separating component can be or may not be physically separate, aobvious as unit
The part for showing can be or may not be physical location, you can be located at a place, or can also be distributed to
On multiple units.Some or all of unit therein can be selected according to the actual needs to realize this embodiment scheme
Purpose.
In addition, each functional unit in each embodiment of the application can be integrated in a processing unit, it is also possible to
It is that unit is individually physically present, it is also possible to which two or more units are integrated in a unit.Above-mentioned integrated
Unit both can be realized in the form of the hardware, it would however also be possible to employ the form of SFU software functional unit is realized.
If the integrated unit is realized and as independent production marketing or use using in the form of SFU software functional unit
When, can be stored in a computer read/write memory medium.Based on such understanding, the technical scheme of the application
The part for substantially in other words prior art being contributed or all or part of the technical scheme can be produced with software
The form of product is embodied, and the computer software product is stored in a storage medium, including some instructions in order to make
Obtain a computer equipment (can be personal computer, server or network equipment etc.) and execute each enforcement of the application
The all or part of step of example methods described.And aforesaid storage medium includes：USB flash disk, read-only storage (ROM,
Read-Only Memory), random access memory (RAM, Random Access Memory), portable hard drive, magnetic
Dish or CD etc. are various can be with the medium of store program codes.
The above is only the preferred embodiment of the application, it is noted that for the ordinary skill people of the art
For member, on the premise of without departing from the application principle, some improvements and modifications can also be made, these improve and moisten
Decorations also should be regarded as the protection domain of the application.
Claims (10)
1. a kind of sort method of advertisement position, it is characterised in that include：
The advertisement position index of multiple advertisement positions is obtained, wherein, each advertisement position corresponds to advertisement position described at least one
Index；
Determine the evaluation profile of each advertisement position index, wherein, the evaluation profile is according to the use for receiving
Family instruction is determined；
According to the evaluation profile, the score value of the advertisement position index of the plurality of advertisement position is calculated；And
Using the score value of the advertisement position index, the plurality of advertisement position is ranked up.
2. method according to claim 1, it is characterised in that using the score value of the advertisement position index, to described
Multiple advertisement positions are ranked up including：
Determine the corresponding preset weights of each described advertisement position index；
According to score value and the preset weights of the advertisement position index, the sequence for calculating each advertisement position is commented
Point；And
The plurality of advertisement position is ranked up according to the alignment score.
3. method according to claim 2, it is characterised in that according to the alignment score to the plurality of advertisement
Position is ranked up including：
Determine the default priority of each described advertisement position index；
In the case of the alignment score of the first advertisement position and the alignment score identical of the second advertisement position, according to described
Each described advertisement position in the priority of each advertisement position index and second advertisement position in first advertisement position
The priority of index, carries out radix sorting to first advertisement position and second advertisement position, wherein, described
First advertisement position and second advertisement position are any two advertisement position in the plurality of advertisement position；And
In the situation that the alignment score of first advertisement position and the alignment score of second advertisement position are differed
Under, according to the size of the alignment score of the alignment score and second advertisement position of first advertisement position, to institute
State the first advertisement position and second advertisement position is ranked up.
4. method according to claim 1, it is characterised in that calculate the advertisement position index of the plurality of advertisement position
Score value includes：
According to formulaScore value P (x) of the first advertisement position index x is calculated, wherein, described
One advertisement position index x represents the first desired value of the product shown by the advertisement position, xmaxFor the advertisement position
The maximum of first desired value of the product for being shown, k is for presetting score value；And
According to formulaScore value P (y) of the second advertisement position index y is calculated, wherein, described
Second advertisement position index y represents the second desired value of the product shown by the advertisement position, ymaxFor the advertisement
The maximum of second desired value of the product shown by position.
5. method according to claim 1, it is characterised in that when the evaluation profile is self-defined mode, calculate
The score value of the advertisement position index of the plurality of advertisement position includes：
The score value of each advertisement position index of each advertisement position is calculated according to the self-defined mode.
6. a kind of collator of advertisement position, it is characterised in that include：
Acquiring unit, for obtaining the advertisement position index of multiple advertisement positions, wherein, each advertisement position is corresponded at least
One advertisement position index；
First determining unit, for determining the evaluation profile of each advertisement position index, wherein, the assessment
Pattern is determined according to the user instruction for receiving；
First computing unit, for according to the evaluation profile, calculating the advertisement position index of the plurality of advertisement position
Score value；And
Sequencing unit, for the score value using the advertisement position index, is ranked up to the plurality of advertisement position.
7. device according to claim 6, it is characterised in that the sequencing unit includes：
Determining module, for determining the corresponding preset weights of each described advertisement position index；
First computing module, for score value and the preset weights according to the advertisement position index, calculates each
The alignment score of the advertisement position；And
Order module, for being ranked up to the plurality of advertisement position according to the alignment score.
8. device according to claim 7, it is characterised in that the order module includes：
Determination sub-module, for determining the default priority of each described advertisement position index,
First sorting sub-module, for the alignment score phase of the alignment score in the first advertisement position and the second advertisement position
With in the case of, according to the priority of each advertisement position index in first advertisement position and described second wide
The priority of each advertisement position index in position is accused, first advertisement position and second advertisement position are carried out
Radix sorting, wherein, first advertisement position and second advertisement position are any in the plurality of advertisement position
Two advertisement positions；And
Second sorting sub-module, for the alignment score in first advertisement position and the row of second advertisement position
In the case that sequence scoring is differed, according to the alignment score of first advertisement position and the row of second advertisement position
The size of sequence scoring, is ranked up to first advertisement position and second advertisement position.
9. device according to claim 6, it is characterised in that first computing unit includes：
Second computing module, for according to formulaCalculate the score value of the first advertisement position index x
P (x), wherein, the first advertisement position index x represents the first desired value of the product shown by the advertisement position,
xmaxThe maximum of first desired value of the product shown by the advertisement position, k is for presetting score value；With
And
3rd computing module, for according to formulaCalculate dividing for the second advertisement position index y
Value P (y), wherein, the second advertisement position index y represents the second index of the product shown by the advertisement position
Value, ymaxThe maximum of second desired value of the product shown by the advertisement position.
10. device according to claim 6, it is characterised in that when the evaluation profile is self-defined mode, institute
Stating the first computing unit also includes：
4th computing module, for according to the self-defined mode calculate each advertisement position each is described wide
Accuse the score value of position index.
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| CN109658158A (en) * | 2018-12-27 | 2019-04-19 | 武汉飞鹏数码有限责任公司 | A kind of advertisement intelligent sort algorithm |
| CN109658158B (en) * | 2018-12-27 | 2022-11-29 | 武汉飞鹏数码有限责任公司 | Intelligent advertisement sorting method |
| CN112116369B (en) * | 2019-06-19 | 2024-05-24 | 上海云励科技有限公司 | Advertisement putting method and device |
| CN112116369A (en) * | 2019-06-19 | 2020-12-22 | 上海光是信息科技有限公司 | Advertisement putting method and device |
| CN110288395A (en) * | 2019-06-20 | 2019-09-27 | 卓尔智联(武汉)研究院有限公司 | Outdoor advertising position Valuation Method, electronic equipment and storage medium |
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