CN106469153A - The method and apparatus carrying out information pushing in the page - Google Patents

The method and apparatus carrying out information pushing in the page Download PDF

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Publication number
CN106469153A
CN106469153A CN201510502722.1A CN201510502722A CN106469153A CN 106469153 A CN106469153 A CN 106469153A CN 201510502722 A CN201510502722 A CN 201510502722A CN 106469153 A CN106469153 A CN 106469153A
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CN
China
Prior art keywords
page
user
information
pushing
floating window
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CN201510502722.1A
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Chinese (zh)
Inventor
马腾
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Alibaba Group Holding Ltd
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Alibaba Group Holding Ltd
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Priority to CN201510502722.1A priority Critical patent/CN106469153A/en
Publication of CN106469153A publication Critical patent/CN106469153A/en
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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90Details of database functions independent of the retrieved data types
    • G06F16/95Retrieval from the web
    • G06F16/953Querying, e.g. by the use of web search engines
    • G06F16/9535Search customisation based on user profiles and personalisation
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90Details of database functions independent of the retrieved data types
    • G06F16/95Retrieval from the web
    • G06F16/951Indexing; Web crawling techniques

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  • Engineering & Computer Science (AREA)
  • Databases & Information Systems (AREA)
  • Theoretical Computer Science (AREA)
  • Data Mining & Analysis (AREA)
  • Physics & Mathematics (AREA)
  • General Engineering & Computer Science (AREA)
  • General Physics & Mathematics (AREA)
  • User Interface Of Digital Computer (AREA)

Abstract

The application proposes a kind of method and apparatus carrying out information pushing in the page, wherein, the method comprising the steps of:The page is provided, wherein, there is in the page slip hurdle;Obtain the operation to slip hurdle for the user, and judge the current location on slip hurdle;Judge that the current location on slip hurdle reaches predeterminated position;And if it is determined that reaching predeterminated position, then provide pushed information in the page.The method of the embodiment of the present application, it is possible to increase the effect that information pushing is reached.

Description

The method and apparatus carrying out information pushing in the page
Technical field
The application is related to technical field of the computer network, particularly to a kind of method and apparatus carrying out information pushing in the page.
Background technology
In order that user recognizes information that is more or meeting user's request in browsing pages, or in order to enter to some contents Row is promoted or is recommended it will usually carry out information pushing in the page.
At present, in the page, the mode of pushed information mainly has:There is provided pushed information after the completion of the page loads, and in user In navigation process maintain show this pushed information, although the mode of this pushed information can cause user to note, to Other guide in the browsing pages of family causes interference;Additionally, also can according to page slide during user's browsing pages Lai Control the display state of pushed information, that is, when user's slip page, then control pushed information to hide, page time control of not sliding Pushed information processed occurs, but because in user's browsing pages, page slide is a high-frequency operation, therefore, pushes away Breath of delivering letters can frequently occur and hide, and this still can cause to user's reading information greatly to disturb.
Therefore, user is read current information pushing mode or browsing pages content causes interference, or even can cause user Be sick of, the effect of information pushing is poor.
Content of the invention
The application is intended at least solve one of technical problem in correlation technique to a certain extent.For this reason, the one of the application Purpose is to propose a kind of method carrying out information pushing in the page, it is possible to increase the effect that information pushing is reached.
Second purpose of the application is to propose the method that another kind carries out information pushing in the page.
3rd purpose of the application is to propose a kind of device carrying out information pushing in the page.
4th purpose of the application is to propose the device that another kind carries out information pushing in the page.
According to the method carrying out information pushing in the page of the application first aspect embodiment, comprise the following steps:Page is provided Face, wherein, has slip hurdle in the described page;Obtain the operation to slip hurdle for the user, and judge the current of described slip hurdle Position;Judge that the current location on described slip hurdle reaches predeterminated position;And if it is determined that reaching described predeterminated position, then exist Pushed information is provided in the described page.
The method carrying out information pushing according to the embodiment of the present application in the page, during browsing pages, when slip hurdle When reaching predeterminated position, pushed information can be provided in the page.Thus, can be according to the navigation patterns prediction user of user to page The interest level of face content, and information pushing can be carried out to the user higher to content of pages interest, and user when pushing Mostly browse content of pages such that it is able to carry out information pushing under suitable time and opportunity, improve information pushing Effect it is ensured that the high efficiency of information pushing and friendly, strengthen Consumer's Experience.
The method that another kind according to the application second aspect embodiment carries out information pushing in the page, comprises the following steps: The page is provided;Obtain the navigation patterns to the described page for the user;Predict that described user's browses intention according to described navigation patterns; There is provided pushed information according to the described intention that browses in the described page.
The method carrying out information pushing according to the embodiment of the present application in the page, can be pre- to the navigation patterns of the page according to user That surveys user browses intention, and can be intended to provide a user with pushed information in the page according to browsing, thus, can be according to user The navigation patterns prediction interest level to content of pages for the user, and letter can be carried out to the user higher to content of pages interest Breath pushes, and improves the effect of information pushing it is ensured that the high efficiency of information pushing and friendly, strengthens Consumer's Experience.
According to the device carrying out information pushing in the page of the application third aspect embodiment, including:Module is provided, is used for The page is provided, wherein, there is in the described page slip hurdle;Acquisition module, for obtaining the operation to slip hurdle for the user;Sentence Disconnected module, for judging the current location on described slip hurdle;Pushing module, for reaching when the current location on described slip hurdle During predeterminated position, the described page provides pushed information.
Carry out the device of information pushing according to the embodiment of the present application in the page, during browsing pages, when slip hurdle When reaching predeterminated position, pushed information can be provided in the page.Thus, can be according to the navigation patterns prediction user of user to page The interest level of face content, and information pushing can be carried out to the user higher to content of pages interest, and user when pushing Mostly browse content of pages such that it is able to carry out information pushing under suitable time and opportunity, improve information pushing Effect it is ensured that the high efficiency of information pushing and friendly, strengthen Consumer's Experience.
According to the device carrying out information pushing in the page of the application fourth aspect embodiment, including:Module is provided, is used for The page is provided;Acquisition module, for obtaining the navigation patterns to the described page for the user;Prediction module, for according to described clear That lookes at user described in behavior prediction browses intention;Pushing module, for being intended to provide in the described page push away according to described browsing Deliver letters breath.
Carry out the device of information pushing according to the embodiment of the present application in the page, can be pre- to the navigation patterns of the page according to user That surveys user browses intention, and can be intended to provide a user with pushed information in the page according to browsing, thus, can be according to user The navigation patterns prediction interest level to content of pages for the user, and letter can be carried out to the user higher to content of pages interest Breath pushes, and improves the effect of information pushing it is ensured that the high efficiency of information pushing and friendly, strengthens Consumer's Experience.
The additional aspect of the application and advantage will be set forth in part in the description, and partly will become bright from the following description Aobvious, or recognized by the practice of the application.
Brief description
Fig. 1 is the flow chart of the method carrying out information pushing in the page according to one embodiment of the application;
Fig. 2 is the schematic diagram providing pushed information according to one embodiment of the application in the page;
Fig. 3 is the flow chart of the method carrying out information pushing according to another embodiment of the application in the page;
Fig. 4 is the schematic diagram providing pushed information according to another embodiment of the application in the page;
Fig. 5 is the flow chart of the method that another kind according to one embodiment of the application carries out information pushing in the page;
Fig. 6 is the structured flowchart of the device carrying out information pushing in the page according to one embodiment of the application;
Fig. 7 is the structured flowchart of the device carrying out information pushing according to another embodiment of the application in the page;
Fig. 8 is the structured flowchart of the device that another kind according to one embodiment of the application carries out information pushing in the page.
Specific embodiment
Embodiments herein is described below in detail, the example of described embodiment is shown in the drawings, wherein identical from start to finish Or the element that similar label represents same or similar element or has same or like function.Retouch below with reference to accompanying drawing The embodiment stated is exemplary it is intended to be used for explaining the application, and it is not intended that restriction to the application.
Below with reference to the accompanying drawings the method and apparatus carrying out information pushing according to the embodiment of the present application in the page is described.
It should be noted that embodiments herein can be applicable to mobile terminal, (IOS is for example to run IOS The handheld equipment operating system developed by Apple) or Android operation system (android system is a kind of based on Linux Freedom and the operating system of open source code) mobile terminal, also apply be applicable to PC or other can browse through the page Smart machine.Wherein, the page can be the webpage in browser or the page in application program.It should be appreciated that The purpose carrying out information pushing in the page is to make user accept pushed information, and can be affected by this pushed information, While providing the user valuable information, can recommend or promote content of pages.For example, user is browsing certain The favor information of this product during the detail information of product, can be pushed to user, buy the emerging of this product to excite or to improve user Interest.
Fig. 1 is the flow chart of the method carrying out information pushing in the page according to one embodiment of the application.
As shown in figure 1, the method carrying out information pushing in the page of the embodiment of the present application, comprise the following steps:
S101, provides the page, wherein, has slip hurdle in the page.
Wherein, the slip hurdle in the page can be used for adjusting content of pages in display interface for the page.Specifically, can be by adjusting The position on whole slip hurdle is adjusting the content of pages shown by display interface.Thus, user can be by the slip hurdle in the page Operation browse the content of different piece in this page.
S102, obtains the operation to slip hurdle for the user, and judges the current location on slip hurdle.
Wherein, user can be the operation by mouse, input through keyboard to the operation on slip hurdle, or is inputted by touch screen Gesture operation.
Specifically, user can need slip hurdle is operated according to browsing, to control slip hurdle working as on slidably region Front position.Position on sliding area is corresponding that is to say, that slip hurdle is on slidably region with content of pages Relative position is relative position in full page for the currently displaying content of pages.Therefore, user can be slided by adjustment The current location on hurdle determines present displayed content.
For example, for vertical sliding motion hurdle, slip hurdle can be made to move up and down by sliding up and down operation, thus adjusting the page Display content.
S103, judges whether the current location on slip hurdle reaches predeterminated position.
In an embodiment of the application, predeterminated position can be the bottom of the page.
S104, if it is determined that the current location on slip hurdle reaches predeterminated position, then provides pushed information in the page.
If it is determined that slip hurdle current location reaches predeterminated position, i.e. the bottom of the page, then show that user has browsed full page, Content in the page may be compared with concern or interested.Pushed information is provided under these conditions in the page, not only permissible Catch the attention of user, and pushed information is easier to be easily accepted by a user, and user can be stimulated to carry out next by pushed information Step operation.
Specifically, in an embodiment of the application, floating window can be ejected in the page, and show pushed information in floating window. Further, in an embodiment of the application, floating window can be located at the bottom of the page.
For example, the above-mentioned page can be product details page, such as item detail page, finance product details page etc., Pushed information may include favor information and/or product introduction detail information.For example, user is when browsing certain fund details page, If user has browsed to the bottom of this details page, floating window can be ejected in page bottom, and show this base of purchase in floating window Favor information when golden.For reaching more preferable push effect, as shown in Fig. 2 floating window can be arranged near " buying in " button To show the preferential situation of commission for purchase.Thus, while informing this favor information of user, can excite or improve user Buy the interest of this fund, improve buying rate.
In an embodiment of the application, except carrying out in addition to information pushing to user when user browses to page bottom, go back Information pushing can be carried out to user at the beginning of user enters the page.Specifically, as shown in figure 3, according to the embodiment of the present application The method carrying out information pushing in the page, after S101, can also include the steps of:
S105, after providing the first Preset Time of the page, ejects floating window in the page and maintains the second Preset Time, its In, floating window shows pushed information.
In an embodiment of the application, the first Preset Time can be the 0.5-2 second, and the second Preset Time can be the 2-5 second.Tool Body ground, can be after providing the 0.5-2 second of the page, the floating window of pop-up display pushed information maintain the 2-5 second in the page.
For example, user, when entering certain fund details page, can complete pop-up display after 1 second in page loading excellent The floating window (as shown in figure 4, the bottom that may be provided at the page " is bought in " near button) of favour information, and maintaining this floating window to show After showing 3 seconds, this floating window is controlled to disappear.
Thus, user preferential information and/or product introduction detail information can be informed at the beginning of user enters the page, thus can be preliminary Excite or strengthen the interest to product for the user.Additionally, by of short duration time delay, can avoid because of pushed information and other information together When occur and reduce the perceptibility to this pushed information for the user, and after a small time delay, the other guide of full page is relatively quiet Stop, and floating window ejects suddenly, can strengthen the perceptibility to this pushed information for the user.In addition, floating window can maintain the several seconds, for User reads the content of this pushed information in detail, and maintain the several seconds after disappear, thus can while informing user profile, Avoid user is caused to unduly interfere with and cause user to dislike.Additionally, when user browses to the bottom of the page, can bullet again Going out floating window, thus pushed information can be carried out with secondary prompting confirming, exciting the interest of user further.
According to above-described embodiment of the application, floating window can be ejected at the beginning of user enters the page or when reaching page bottom, thus Carry out information pushing to user.After ejecting floating window, when receiving user to the operation of floating window, can jump from current page Go to the corresponding page of floating window.For example, when clicking on the preferential floating window of the above-mentioned fund fee, specifically preferential details can be shown The page, so that user makees to understand in detail further to favor information.
The method carrying out information pushing according to the embodiment of the present application in the page, during browsing pages, when slip hurdle When reaching predeterminated position, pushed information can be provided in the page.Thus, can be according to the navigation patterns prediction user of user to page The interest level of face content, and information pushing can be carried out to the user higher to content of pages interest, and user when pushing Mostly browse content of pages such that it is able to carry out information pushing under suitable time and opportunity, improve information pushing Effect it is ensured that the high efficiency of information pushing and friendly, strengthen Consumer's Experience.
Corresponding above-described embodiment, the application also proposes the method that another kind carries out information pushing in the page.
Fig. 5 is the flow chart of the method that another kind according to one embodiment of the application carries out information pushing in the page.
As shown in figure 5, the method carrying out information pushing in the page of the embodiment of the present application, comprise the following steps:
S501, provides the page.
S502, obtains the navigation patterns to the page for the user.
In an embodiment of the application, navigation patterns are user's operation to the page during browsing pages etc., example As being pull operation up and down to the page etc..Specifically, can have slip hurdle in this page, user can pass through the page In slip hurdle adjustment content of pages in display interface for the page.
According to navigation patterns, S503, predicts that user's browses intention.
Specifically, according to user, user's browses intention can be predicted to the operation of the page.For example, current when slip hurdle When position reaches the bottom of the page, show that user has browsed full page, then user may compare concern to the content in the page Or it is interested.
Wherein, the particular content that user is browsed can be obtained by relative position on slidably region for the slip hurdle, in addition also The time of certain content in user's browsing pages can be obtained.
For example, if user is when browsing certain fund details page, slip hurdle has been slided into page bottom, then measurable Go out user buy this fund interest higher.
S504, is intended to provide pushed information in the page according to browsing.
For example, in the examples described above, if predict user buy this fund interest higher, can be by the details of this fund Information or favor information are pushed to user.
The method carrying out information pushing according to the embodiment of the present application in the page, can be pre- to the navigation patterns of the page according to user That surveys user browses intention, and can be intended to provide a user with pushed information in the page according to browsing, thus, can be according to user The navigation patterns prediction interest level to content of pages for the user, and letter can be carried out to the user higher to content of pages interest Breath pushes, and improves the effect of information pushing it is ensured that the high efficiency of information pushing and friendly, strengthens Consumer's Experience.
For realizing the method carrying out information pushing in the page of above-described embodiment, the application also proposes one kind and carries out in the page The device of information pushing.
Fig. 6 is the structured flowchart of the device carrying out information pushing in the page according to one embodiment of the application.
As shown in fig. 6, the device carrying out information pushing in the page of the embodiment of the present application, including:Module 10 is provided, obtains Delivery block 20, judge module 30 and pushing module 40.
Wherein, provide module 10 to be used for providing the page, wherein, there is in the page slip hurdle.
Wherein, the slip hurdle in the page can be used for adjusting content of pages in display interface for the page.Specifically, can be by adjusting The position on whole slip hurdle is adjusting the content of pages shown by display interface.Thus, user can be by the slip hurdle in the page Operation browse the content of different piece in this page.
Acquisition module 20 is used for obtaining the operation to slip hurdle for the user.
Wherein, user can be the operation by mouse, input through keyboard to the operation on slip hurdle, or is inputted by touch screen Gesture operation.
Judge module 30 is used for judging the current location on slip hurdle.
Specifically, user can need slip hurdle is operated according to browsing, to control slip hurdle working as on slidably region Front position.Position on sliding area is corresponding that is to say, that slip hurdle is on slidably region with content of pages Relative position is relative position in full page for the currently displaying content of pages.Therefore, user can be slided by adjustment The current location on hurdle determines present displayed content.
For example, for vertical sliding motion hurdle, slip hurdle can be made to move up and down by sliding up and down operation, thus adjusting the page Display content.Therefore, judge module 30 can judge the current location on slip hurdle according to present displayed content.
Pushing module 40 is used for when the current location on slip hurdle reaches predeterminated position, provides pushed information in the page.
In an embodiment of the application, predeterminated position can be the bottom of the page.If it is determined that slip hurdle current location reaches Predeterminated position, i.e. the bottom of the page, then show that user has browsed full page, the content in the page may be compared concern or Interested.There is provided pushed information in the page under these conditions, not only can catch the attention of user, and pushed information It is easier to be easily accepted by a user, and user can be stimulated to carry out next step operation by pushed information.
Specifically, in an embodiment of the application, pushing module 40 can specifically in the page eject floating window, and Pushed information is shown in floating window.Further, in an embodiment of the application, floating window can be located at the bottom of the page.
For example, the above-mentioned page can be product details page, such as item detail page, finance product details page etc., Pushed information may include favor information and/or product introduction detail information.For example, user is when browsing certain fund details page, If user has browsed to the bottom of this details page, pushing module 40 can eject floating window in page bottom, and aobvious in floating window Show favor information when buying this fund.For reaching more preferable push effect, as shown in Fig. 2 floating window can be arranged on " buying in " Button is nearby to show the preferential situation of commission for purchase.Thus, while informing this favor information of user, can excite or Improve the interest that user buys this fund, improve buying rate.
In an embodiment of the application, except carrying out in addition to information pushing to user when user browses to page bottom, go back Information pushing can be carried out to user at the beginning of user enters the page.Therefore, also may be used according to the pushing module 40 of the embodiment of the present application For:After the first Preset Time of the page is provided, the page ejects floating window and maintains the second Preset Time, wherein, Pushed information is shown in floating window.
In an embodiment of the application, the first Preset Time can be the 0.5-2 second, and the second Preset Time can be the 2-5 second.Tool Body ground, pushing module 40 can be after providing the 0.5-2 second of the page, the floating window of pop-up display pushed information tieing up in the page Hold the 2-5 second.
For example, user, when entering certain fund details page, can complete pop-up display after 1 second in page loading excellent The floating window (as shown in figure 4, the bottom that may be provided at the page " is bought in " near button) of favour information, and maintaining this floating window to show After showing 3 seconds, this floating window is controlled to disappear.
Thus, user preferential information and/or product introduction detail information can be informed at the beginning of user enters the page, thus can be preliminary Excite or strengthen the interest to product for the user.Additionally, by of short duration time delay, can avoid because of pushed information and other information together When occur and reduce the perceptibility to this pushed information for the user, and after a small time delay, the other guide of full page is relatively quiet Stop, and floating window ejects suddenly, can strengthen the perceptibility to this pushed information for the user.In addition, floating window can maintain the several seconds, for User reads the content of this pushed information in detail, and maintain the several seconds after disappear, thus can while informing user profile, Avoid user is caused to unduly interfere with and cause user to dislike.Additionally, when user browses to the bottom of the page, can bullet again Going out floating window, thus pushed information can be carried out with secondary prompting confirming, exciting the interest of user further.
According to above-described embodiment of the application, floating window can be ejected at the beginning of user enters the page or when reaching page bottom, thus Carry out information pushing to user.When user receives pushed information, also can check the particular content of information.Therefore, as schemed Shown in 7, carry out the device of information pushing according to the embodiment of the present application in the page, may also include:Jump module 50, uses In when receiving user to the operation of floating window, jump to the corresponding page of floating window from current page.For example, above-mentioned in click During the preferential floating window of the fund fee, specifically preferential details page can be shown, so that user is detailed further to favor information work Understand.
Carry out the device of information pushing according to the embodiment of the present application in the page, during browsing pages, when slip hurdle When reaching predeterminated position, pushed information can be provided in the page.Thus, can be according to the navigation patterns prediction user of user to page The interest level of face content, and information pushing can be carried out to the user higher to content of pages interest, and user when pushing Mostly browse content of pages such that it is able to carry out information pushing under suitable time and opportunity, improve information pushing Effect it is ensured that the high efficiency of information pushing and friendly, strengthen Consumer's Experience.
The method carrying out information pushing in the page for the another kind realizing above-described embodiment, the corresponding another kind that proposes of the application exists Carry out the device of information pushing in the page.
Fig. 8 is the structured flowchart of the device that another kind according to one embodiment of the application carries out information pushing in the page.
As shown in figure 8, the device carrying out information pushing in the page of the embodiment of the present application.Including:Module 100 is provided, obtains Delivery block 200, prediction module 300 and pushing module 400.
Wherein, module 100 is provided to be used for providing the page.
Acquisition module 200 is used for obtaining the navigation patterns to the page for the user.
In an embodiment of the application, navigation patterns are user's operation to the page during browsing pages etc., example As being pull operation up and down to the page etc..Specifically, can have slip hurdle in this page, user can pass through the page In slip hurdle adjustment content of pages in display interface for the page.
Prediction module 300 is used for predicting that user's browses intention according to navigation patterns.
Specifically, to the operation of the page, prediction module 300 can predict that user's browses intention according to user.For example, when When the current location on slip hurdle reaches the bottom of the page, show that user has browsed full page, then user may be in the page Content compares concern or interested.
Wherein, the particular content that user is browsed can be obtained by relative position on slidably region for the slip hurdle, in addition also The time of certain content in user's browsing pages can be obtained.
For example, if user, when browsing certain fund details page, slip hurdle has been slided into page bottom, then predict mould Block 300 measurable go out user buy this fund interest higher.
Pushing module 400 is used for basis and browses intention offer pushed information in the page.
For example, in the examples described above, if predict user buy this fund interest higher, pushing module 400 can The detail information of this fund or favor information are pushed to user.
Carry out the device of information pushing according to the embodiment of the present application in the page, can be pre- to the navigation patterns of the page according to user That surveys user browses intention, and can be intended to provide a user with pushed information in the page according to browsing, thus, can be according to user The navigation patterns prediction interest level to content of pages for the user, and letter can be carried out to the user higher to content of pages interest Breath pushes, and improves the effect of information pushing it is ensured that the high efficiency of information pushing and friendly, strengthens Consumer's Experience.
In the description of the present application it is to be understood that term " " center ", " longitudinal ", " horizontal ", " length ", " width ", " thickness ", " on ", D score, "front", "rear", "left", "right", " vertical ", " level ", " top ", " bottom ", " interior ", " outward ", The orientation of instruction such as " clockwise ", " counterclockwise ", " axial ", " radially ", " circumferential " or position relationship are based on shown in the drawings Orientation or position relationship, be for only for ease of description the application and simplify description, rather than instruction or hint indication device or Element must have specific orientation, with specific azimuth configuration and operation, therefore it is not intended that restriction to the application.
Additionally, term " first ", " second " be only used for describe purpose, and it is not intended that instruction or hint relative importance or The implicit quantity indicating indicated technical characteristic.Thus, define " first ", the feature of " second " can be expressed or hidden Include one or more this feature containing ground.In the description of the present application, " multiple " are meant that two or more, Unless otherwise expressly limited specifically.
In this application, unless otherwise clearly defined and limited, the art such as term " installation ", " being connected ", " connection ", " fixation " Language should be interpreted broadly, for example, it may be being fixedly connected or being detachably connected or integral;Can be machinery Connect or electrically connect;Can be to be joined directly together it is also possible to be indirectly connected to by intermediary, can be two units Connection within part or the interaction relationship of two elements.For the ordinary skill in the art, can be according to tool Body situation understands above-mentioned term concrete meaning in this application.
In this application, unless otherwise clearly defined and limited, fisrt feature second feature " on " or D score can be First and second feature directly contacts, or the first and second features are by intermediary mediate contact.And, first is special Levy second feature " on ", " top " and " above " but fisrt feature directly over second feature or oblique upper, or only Only represent that fisrt feature level height is higher than second feature.Fisrt feature second feature " under ", " lower section " and " below " Can be fisrt feature immediately below second feature or obliquely downward, or be merely representative of fisrt feature level height and be less than second Feature.
In the description of this specification, reference term " embodiment ", " some embodiments ", " example ", " specific example ", Or the description of " some examples " etc. means specific features with reference to this embodiment or example description, structure, material or feature bag It is contained at least one embodiment or the example of the application.In this manual, to the schematic representation of above-mentioned term necessarily It is directed to identical embodiment or example.And, the specific features of description, structure, material or feature can be arbitrary Combine in an appropriate manner in individual or multiple embodiment or example.Additionally, in the case of not conflicting, the skill of this area The feature of the different embodiments described in this specification or example and different embodiment or example can be combined by art personnel And combination.
Although embodiments herein has been shown and described above it is to be understood that above-described embodiment is exemplary, It is not intended that the restriction to the application, those of ordinary skill in the art within the scope of application can be to above-described embodiment It is changed, changes, replacing and modification.

Claims (18)

1. a kind of method carrying out information pushing in the page is it is characterised in that include:
The page is provided, wherein, there is in the described page slip hurdle;
Obtain the operation to slip hurdle for the user, and judge the current location on described slip hurdle;
Judge whether the current location on described slip hurdle reaches predeterminated position;And
If the current location on described slip hurdle reaches described predeterminated position, the described page provides pushed information.
2. carry out the method for information pushing in the page it is characterised in that described predeterminated position is as claimed in claim 1 The bottom of the described page.
3. in the page, carry out as claimed in claim 1 the method for information pushing it is characterised in that described in the described page The described pushed information of middle offer specifically includes:
Eject floating window in the described page, and show described pushed information in described floating window.
4. carry out the method for information pushing as claimed in claim 3 in the page it is characterised in that described floating window is located at institute State the bottom of the page.
5. in the page, carry out as claimed in claim 3 the method for information pushing it is characterised in that described pushed information bag Include favor information and/or product introduction detail information.
6. carry out the method for information pushing as claimed in claim 1 in the page it is characterised in that providing the described page Afterwards, also include:
After the first Preset Time of the described page is provided, the described page ejects floating window and maintains the second Preset Time, Wherein, described floating window shows described pushed information.
7. in the page, carry out as claimed in claim 6 the method for information pushing it is characterised in that described first default when Between be the 0.5-2 second, described second Preset Time be the 2-5 second.
8. the method carrying out information pushing in the page as described in claim 3 or 6 it is characterised in that eject as described in After floating window, also include:
When receiving described user to the operation of described floating window, from described page jump to the corresponding page of described floating window.
9. a kind of method carrying out information pushing in the page is it is characterised in that include:
The page is provided;
Obtain the navigation patterns to the described page for the user;
Predict that described user's browses intention according to described navigation patterns;
There is provided pushed information according to the described intention that browses in the described page.
10. a kind of device carrying out information pushing in the page is it is characterised in that include:
Module is provided, for providing the page, wherein, there is in the described page slip hurdle;
Acquisition module, for obtaining the operation to slip hurdle for the user;
Judge module, for judging the current location on described slip hurdle;
Pushing module, for when the current location on described slip hurdle reaches predeterminated position, providing and pushing letter in the described page Breath.
11. devices carrying out as claimed in claim 10 information pushing in the page are it is characterised in that described predeterminated position Bottom for the described page.
12. devices carrying out as claimed in claim 10 information pushing in the page are it is characterised in that described pushing module Specifically for:
Eject floating window in the described page, and show described pushed information in described floating window.
13. carry out the device of information pushing as claimed in claim 12 it is characterised in that described floating window is located in the page The bottom of the described page.
14. devices carrying out as claimed in claim 12 information pushing in the page are it is characterised in that described pushed information Including favor information and/or product introduction detail information.
15. devices carrying out as claimed in claim 10 information pushing in the page it is characterised in that described pushing module, It is additionally operable to after the first Preset Time of the described page is provided, the described page ejects floating window and maintains the second Preset Time, Wherein, described floating window shows described pushed information.
16. devices carrying out information pushing as claimed in claim 15 in the page are it is characterised in that described first is default Time is the 0.5-2 second, and described second Preset Time is the 2-5 second.
17. carry out the device of information pushing it is characterised in that also including as described in claim 12 or 15 in the page:
Jump module, for when receiving described user to the operation of described floating window, from described page jump to described floating window The corresponding page.
A kind of 18. devices carrying out information pushing in the page are it is characterised in that include:
There is provided module, for providing the page;
Acquisition module, for obtaining the navigation patterns to the described page for the user;
According to described navigation patterns, prediction module, for predicting that described user's browses intention;
Pushing module, for providing pushed information according to the described intention that browses in the described page.
CN201510502722.1A 2015-08-14 2015-08-14 The method and apparatus carrying out information pushing in the page Pending CN106469153A (en)

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