CN106454440B - Public service advertisement sharing method and device - Google Patents
Public service advertisement sharing method and device Download PDFInfo
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- CN106454440B CN106454440B CN201610912799.0A CN201610912799A CN106454440B CN 106454440 B CN106454440 B CN 106454440B CN 201610912799 A CN201610912799 A CN 201610912799A CN 106454440 B CN106454440 B CN 106454440B
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
- H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
- H04N21/232—Content retrieval operation locally within server, e.g. reading video streams from disk arrays
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/262—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists
- H04N21/26283—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists for associating distribution time parameters to content, e.g. to generate electronic program guide data
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- Databases & Information Systems (AREA)
- Multimedia (AREA)
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- Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
Abstract
The invention discloses a public service advertisement sharing method and device, which are used for achieving the purpose of sharing public service advertisements by acquiring a video stream of new public service advertisements. The method comprises the following steps: establishing a database of public service advertisements; acquiring a public service advertisement broadcasted by a channel; searching whether a public service advertisement matched with the public service advertisement exists in a database, and if not, determining that the public service advertisement is a new public service advertisement; and acquiring the video stream of the public service advertisement, and adding the video stream into the video streams of other channels. The method comprises the steps of establishing a database of the public service advertisements, detecting the public service advertisements played in the channels, and when a new public service advertisement is played, rapidly sharing the public service advertisement by acquiring a video stream of the new public service advertisement.
Description
Technical Field
The invention relates to the technical field of internet, in particular to a public service advertisement sharing method and device.
Background
In recent years, with the rapid development of the electronic industry and communication technology, new services based on data, voice, and video have been rapidly developed. The rapid development of microelectronic technology and computer software and hardware technology makes the terminal increasingly powerful. With the emphasis of enterprises on product publicity, the advertisement market is also prosperous and developing, the advertisement putting strategy directly determines the implementation execution condition of the advertisement putting strategy and the return rate of the advertisement, and the requirement of the enterprise market can be met only by the proper advertisement putting strategy, so that the advertisement putting effect is maximized.
The public welfare advertisement is an advertisement designed for the purpose of earning profits for the public and improving welfare treatment; the advertisement is not aimed at profitability but is used for tangential benefits of social public and social fashion services, and has three characteristics of social benefit, reality of subject and calling of performance. The broadcasting of the public service advertisement obtains a better social effect, and how to realize the rapid sharing of the public service advertisement among different channels is a problem to be solved at present.
Disclosure of Invention
The invention provides a public service advertisement sharing method and device, which are used for realizing quick sharing of public service advertisements by acquiring a video stream of a new public service advertisement.
The invention provides a public service advertisement sharing method, which comprises the following steps:
establishing a database of public service advertisements;
acquiring a public service advertisement broadcasted by a channel;
searching whether a public service advertisement matched with the public service advertisement exists in a database, and if not, determining that the public service advertisement is a new public service advertisement;
and acquiring the video stream of the public service advertisement, and adding the video stream into the video streams of other channels.
Preferably, the public service advertisement sharing method further includes:
and searching whether the public service advertisement matched with the public service advertisement exists in a database, and if so, continuously acquiring the public service advertisement broadcasted by other channels.
Preferably, the public service advertisement sharing method further includes:
the new public service advertisement is added to the database of public service advertisements.
Preferably, the public service advertisement sharing method further includes:
and modifying the EPG electronic program list of other channels, and adding the public service advertisement into the EPG electronic program list.
Preferably, the acquiring the public service advertisement broadcasted by the channel includes:
acquiring an EPG electronic program list of a channel, and acquiring a public service advertisement broadcasted by the channel;
or:
setting a shaking mark in the public service advertisement played by the channel;
detecting the shaking operation of the mobile terminal;
and acquiring a public service advertisement corresponding to the shaking operation.
The invention provides a public service advertisement sharing device, comprising:
the setting module is used for establishing a database of public service advertisements;
the first acquisition module is used for acquiring the public service advertisement broadcasted by the channel;
the searching module is used for searching whether public service advertisements matched with the public service advertisements exist in a database or not, and if not, the public service advertisements are determined to be new public service advertisements;
and the second acquisition module is used for acquiring the video stream of the public service advertisement and adding the video stream into the video streams of other channels.
Preferably, a public welfare advertisement sharing device further includes:
and the third acquisition module is used for searching whether the public service advertisement matched with the public service advertisement exists in the database, and if so, continuously acquiring the public service advertisement broadcasted by other channels.
Preferably, a public welfare advertisement sharing device further includes:
and the updating module is used for adding the new public service advertisement into the database of the public service advertisement.
Preferably, a public welfare advertisement sharing device further includes:
and the modification module is used for modifying the EPG electronic program list of other channels and adding the public service advertisement into the EPG electronic program list.
Preferably, the first obtaining module includes:
the first acquisition submodule is used for acquiring an EPG electronic program list of a channel and acquiring a public service advertisement played by the channel;
or:
the setting submodule is used for setting a shaking mark in the public service advertisement played by the channel;
the detection submodule is used for detecting the shaking operation of the mobile terminal;
and the first obtaining submodule is used for obtaining the public service advertisement corresponding to the shaking operation.
Some beneficial effects of the embodiments of the present invention may include:
according to the method and the device, the public service advertisement database is established, the obtained existing public service advertisements are added into the public service advertisement database, and meanwhile, the public service advertisements broadcasted in the channels are detected, and when a new public service advertisement is broadcasted, the video stream of the new public service advertisement is obtained to realize the rapid sharing of the public service advertisement. The invention obtains public service advertisement broadcast in channel by obtaining EPG electronic program list of channel or setting shaking mark in public service advertisement broadcast in channel, and identifies whether it is new public service advertisement, adds new public service advertisement into public service advertisement database, updates database, adds new public service advertisement video stream into video stream of other channel, and shares new public service advertisement.
Additional features and advantages of the invention will be set forth in the description which follows, and in part will be obvious from the description, or may be learned by practice of the invention. The objectives and other advantages of the invention will be realized and attained by the structure particularly pointed out in the written description and claims hereof as well as the appended drawings.
The technical solution of the present invention is further described in detail by the accompanying drawings and embodiments.
Drawings
The accompanying drawings, which are included to provide a further understanding of the invention and are incorporated in and constitute a part of this specification, illustrate embodiments of the invention and together with the description serve to explain the principles of the invention and not to limit the invention. In the drawings:
fig. 1 is a flowchart illustrating a public service advertisement sharing method according to an embodiment of the present invention;
fig. 2 is a flowchart illustrating the step S102 in the public service advertisement sharing method according to an embodiment of the present invention;
fig. 3 is a flowchart illustrating a public service advertisement sharing method according to an embodiment of the present invention;
fig. 4 is a block diagram of a public service advertisement sharing apparatus according to an embodiment of the present invention;
fig. 5 is a block diagram of a first obtaining module in a public service advertisement sharing apparatus according to an embodiment of the present invention;
fig. 6 is a block diagram of a public service advertisement sharing device according to a second embodiment of the present invention.
Detailed Description
The preferred embodiments of the present invention will be described in conjunction with the accompanying drawings, and it will be understood that they are described herein for the purpose of illustration and explanation and not limitation.
Fig. 1 is a flowchart of a public service advertisement sharing method according to an embodiment of the present invention. As shown in fig. 1, the method comprises the following steps S101-S104:
step S101, establishing a database of public service advertisements;
step S102, public service advertisements broadcasted by channels are obtained;
step S103, searching whether public service advertisements matched with the public service advertisements exist in a database, and if not, determining the public service advertisements as new public service advertisements;
and step S104, acquiring the video stream of the public service advertisement, and adding the video stream into the video streams of other channels.
The public welfare advertisement is an advertisement designed for the purpose of earning profits for the public and improving welfare treatment; the advertisement is an advertisement which is not only for gaining profit from operation but also for asking and participating in the intention of solving social problems and environmental problems, and is an advertisement which is not used for gaining profit but also for cutting profits for the public and providing social fashion services for the public. Has the characteristics of social benefit, reality of theme and calling of performance.
According to the technical scheme provided by the embodiment of the invention, the public welfare advertisements can be acquired by establishing the database of the public welfare advertisements, the public welfare advertisements broadcasted in the channel are detected, and when a new public welfare advertisement is broadcasted, the video stream of the new public welfare advertisement is acquired to realize the rapid sharing of the public welfare advertisement. The invention obtains public service advertisement broadcast in channel by obtaining EPG electronic program list of channel or setting shaking mark in public service advertisement broadcast in channel, and identifies whether it is new public service advertisement, adds new public service advertisement into public service advertisement database, updates database, adds new public service advertisement video stream into video stream of other channel, and shares new public service advertisement.
In one embodiment, a public service advertisement sharing method further includes:
and searching whether the public service advertisement matched with the public service advertisement exists in a database, and if so, continuously acquiring the public service advertisement broadcasted by other channels.
In this embodiment, the database includes all public service advertisements that can be obtained currently, the public service advertisements in the public service advertisement library are all broadcasted public service advertisements, when a public service advertisement broadcasted in a certain channel is a new public service advertisement, the new public service advertisement is added to the database, so as to conveniently judge whether the public service advertisement broadcasted in the channel is a new public service advertisement, when a public service advertisement matched with the broadcasted in the database is found, that is, the broadcasted public service advertisement is already in the database, and is not a new public service advertisement, at this time, the public service advertisements broadcasted in other channels are continuously obtained.
In one embodiment, a public service advertisement sharing method further includes:
the new public service advertisement is added to the database of public service advertisements.
In this embodiment, all the public service advertisements that can be obtained currently are stored in the database of the public service advertisements, the database is a basis for determining whether the public service advertisements are new public service advertisements, and if the data stored in the database is incomplete, misdetermination may be caused, and the non-new public service advertisements are determined as new public service advertisements. Therefore, the database of the public service advertisement needs to be updated in time, and in this embodiment, when a new public service advertisement is obtained, the new public service advertisement is added to the database, so as to update the database.
In one embodiment, a public service advertisement sharing method further includes:
and modifying the EPG electronic program list of other channels, and adding the public service advertisement into the EPG electronic program list.
In this embodiment, the EPG is an english abbreviation of english electronic program guide, and means an electronic program menu. Typically accompanied by a digital television signal or a digital broadcast signal, which may be received via cable television, satellite television, or terrestrial television. By browsing the EPG on a receiving device, which typically includes a television and a set-top box, the user can see more information about the current program and future programs. Generally, an EPG is a graphical interface including program names, channels, broadcast times, etc., and may select to view more detailed content of each program. In order to realize sharing of the public service advertisement, when a new public service advertisement is found, the video stream of the public service advertisement is obtained, the video stream is added into the video streams of other channels, the EPG electronic program list of other channels is modified, and the public service advertisement is added into the EPG electronic program list so as to realize sharing of the new public service advertisement.
In one embodiment, as shown in FIG. 2, step S102 may be implemented as the following steps S201-S203, including:
step S201, setting a shaking mark in the public service advertisement broadcasted by the channel;
step S202, detecting the shaking operation of the mobile terminal;
and step S203, obtaining a public service advertisement corresponding to the shaking operation.
In the embodiment, a shaking mark is set in the public service advertisement broadcast by the channel, the shaking mark is set in the broadcast time interval of the public service advertisement, and when the user watches the public service advertisement, the user can participate in program interaction by shaking a mobile phone. And when the shaking operation of the mobile terminal is detected, identifying the program corresponding to the shaking operation, and if the shaking operation corresponds to the public service advertisement, acquiring the public service advertisement. Through setting the shaking operation in the embodiment, the public service advertisement information can be quickly acquired, the interactivity of the user is increased, and the user participates in the shaking operation, so that the better public service advertisement broadcasting effect is realized.
In one embodiment, step S102 may be implemented as the following steps, including:
acquiring an EPG electronic program list of a channel, and acquiring a public service advertisement broadcasted by the channel;
in this embodiment, the EPG electronic program list includes information such as program name, channel, and broadcast time, and the public service advertisement broadcast on the channel can be obtained by querying the EPG electronic program list of the channel.
In one embodiment, when the public service advertisement played by the channel is acquired, the audio fingerprint is compared with the audio fingerprint of the public service advertisement sound signal in the database by converting the acquired sound signal of the public service advertisement into the audio fingerprint, and the matched public service advertisement is searched.
As shown in fig. 3, a public service advertisement sharing method provided by the embodiment of the present invention is described below by using a specific embodiment.
Example one
Step S301, establishing a database of public service advertisements;
step S302, a shaking mark is set in the public service advertisement broadcasted by the channel;
step S303, detecting the shaking operation of the mobile terminal;
step S304, obtaining a public service advertisement corresponding to the shake operation;
step S305, searching whether public service advertisements matched with the public service advertisements exist in a database, and if not, determining the public service advertisements to be new public service advertisements;
step S306, acquiring the video stream of the public service advertisement, and adding the video stream into the video streams of other channels;
step S307, adding the new public service advertisement into a public service advertisement database;
and S308, modifying the EPG electronic program list of other channels, and adding the public service advertisement into the EPG electronic program list.
According to the technical scheme provided by the embodiment of the invention, the public welfare advertisements can be acquired by establishing the database of the public welfare advertisements, the public welfare advertisements broadcasted in the channel are detected, and when a new public welfare advertisement is broadcasted, the video stream of the new public welfare advertisement is acquired to realize the rapid sharing of the public welfare advertisement.
Corresponding to the public service advertisement sharing method provided in the foregoing embodiment, an embodiment of the present invention further provides a public service advertisement sharing device, as shown in fig. 4, including:
a setting module 401, configured to establish a database of public service advertisements;
a first obtaining module 402, configured to obtain a public service advertisement broadcast by a channel;
the searching module 403 is configured to search whether there is a public service advertisement matching the public service advertisement in the database, and if not, determine that the public service advertisement is a new public service advertisement;
a second obtaining module 404, configured to obtain a video stream of the public service advertisement, and add the video stream to video streams of other channels.
In one embodiment, a public service advertisement sharing apparatus further includes:
and the third acquisition module is used for searching whether the public service advertisement matched with the public service advertisement exists in the database, and if so, continuously acquiring the public service advertisement broadcasted by other channels.
In one embodiment, a public service advertisement sharing apparatus further includes:
and the updating module is used for adding the new public service advertisement into the database of the public service advertisement.
In one embodiment, a public service advertisement sharing apparatus further includes:
and the modification module is used for modifying the EPG electronic program list of other channels and adding the public service advertisement into the EPG electronic program list.
In one embodiment, the first obtaining module includes:
the first acquisition submodule is used for acquiring an EPG electronic program list of a channel and acquiring a public service advertisement played by the channel;
in one embodiment, as shown in fig. 5, the first obtaining module 402 includes:
a setting submodule 501, configured to set a shake flag in a public service advertisement broadcast by a channel;
a detection submodule 502, configured to detect a shake operation of the mobile terminal;
the first obtaining sub-module 503 is configured to obtain a public service advertisement corresponding to the shake operation.
Example two
As shown in fig. 6, the public service advertisement sharing device provided by the embodiment of the present invention is described below by a specific embodiment, including:
a setting module 601, configured to establish a database of public welfare advertisements;
a setting sub-module 602, configured to set a shake flag in a public service advertisement broadcast by a channel;
the detection submodule 603 is configured to detect a shake operation of the mobile terminal;
the first obtaining sub-module 604 is configured to obtain a public service advertisement corresponding to the shake operation.
The searching module 605 is configured to search whether there is a public service advertisement matching the public service advertisement in the database, and if not, determine that the public service advertisement is a new public service advertisement;
a second obtaining module 606, configured to obtain a video stream of the public service advertisement, and add the video stream to video streams of other channels;
an update module 607 for adding the new public service advertisement to the database of public service advertisements;
and the modifying module 608 is configured to modify the EPG electronic program list of other channels, and add the public service advertisement to the EPG electronic program list.
According to the public welfare advertisement sharing device provided by the embodiment of the invention, the public welfare advertisements which can be obtained are added into the public welfare advertisement database by establishing the public welfare advertisement database, and meanwhile, the public welfare advertisements which are broadcasted in the channel are detected, and when a new public welfare advertisement is broadcasted, the public welfare advertisement is rapidly shared by obtaining the video stream of the new public welfare advertisement. When a new public service advertisement is found, the video stream of the public service advertisement is obtained, the video stream is added into the video streams of other channels, the EPG electronic program list of other channels is modified, and the public service advertisement is added into the EPG electronic program list so as to realize the sharing of the new public service advertisement.
As will be appreciated by one skilled in the art, embodiments of the present invention may be provided as a method, system, or computer program product. Accordingly, the present invention may take the form of an entirely hardware embodiment, an entirely software embodiment or an embodiment combining software and hardware aspects. Furthermore, the present invention may take the form of a computer program product embodied on one or more computer-usable storage media (including, but not limited to, disk storage, optical storage, and the like) having computer-usable program code embodied therein.
The present invention is described with reference to flowchart illustrations and/or block diagrams of methods, apparatus (systems), and computer program products according to embodiments of the invention. It will be understood that each flow and/or block of the flow diagrams and/or block diagrams, and combinations of flows and/or blocks in the flow diagrams and/or block diagrams, can be implemented by computer program instructions. These computer program instructions may be provided to a processor of a general purpose computer, special purpose computer, embedded processor, or other programmable data processing apparatus to produce a machine, such that the instructions, which execute via the processor of the computer or other programmable data processing apparatus, create means for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
These computer program instructions may also be stored in a computer-readable memory that can direct a computer or other programmable data processing apparatus to function in a particular manner, such that the instructions stored in the computer-readable memory produce an article of manufacture including instruction means which implement the function specified in the flowchart flow or flows and/or block diagram block or blocks.
These computer program instructions may also be loaded onto a computer or other programmable data processing apparatus to cause a series of operational steps to be performed on the computer or other programmable apparatus to produce a computer implemented process such that the instructions which execute on the computer or other programmable apparatus provide steps for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
It will be apparent to those skilled in the art that various changes and modifications may be made in the present invention without departing from the spirit and scope of the invention. Thus, if such modifications and variations of the present invention fall within the scope of the claims of the present invention and their equivalents, the present invention is also intended to include such modifications and variations.
Claims (10)
1. A public service advertisement sharing method is characterized by comprising the following steps:
establishing a database of public service advertisements;
acquiring a public service advertisement broadcasted by a channel;
searching whether a public service advertisement matched with the public service advertisement exists in a database, and if not, determining that the public service advertisement is a new public service advertisement;
acquiring a video stream of the public service advertisement, and adding the video stream into video streams of other channels;
whether public service advertisements matched with the public service advertisements exist in the search database or not comprises the following steps:
converting the collected sound signals of the public service advertisements into audio fingerprints;
and comparing the audio fingerprints with the audio fingerprints of the public service advertisement sound signals in the database to search the public service advertisement matched with the public service advertisement.
2. The method of claim 1, further comprising:
and searching whether the public service advertisement matched with the public service advertisement exists in a database, and if so, continuously acquiring the public service advertisement broadcasted by other channels.
3. The method of claim 1, further comprising:
the new public service advertisement is added to the database of public service advertisements.
4. The method of claim 1, further comprising:
and modifying the EPG electronic program list of other channels, and adding the public service advertisement into the EPG electronic program list.
5. The method of claim 1, wherein obtaining a public service advertisement for a channel comprises:
acquiring an EPG electronic program list of a channel, and acquiring a public service advertisement broadcasted by the channel;
or:
setting a shaking mark in the public service advertisement played by the channel;
detecting the shaking operation of the mobile terminal;
and acquiring a public service advertisement corresponding to the shaking operation.
6. A public welfare advertisement sharing device, comprising:
the setting module is used for establishing a database of public service advertisements;
the first acquisition module is used for acquiring the public service advertisement broadcasted by the channel;
the searching module is used for searching whether public service advertisements matched with the public service advertisements exist in a database or not, and if not, the public service advertisements are determined to be new public service advertisements;
the second acquisition module is used for acquiring the video stream of the public service advertisement and adding the video stream into the video streams of other channels;
whether public service advertisements matched with the public service advertisements exist in the search database or not comprises the following steps:
converting the collected sound signals of the public service advertisements into audio fingerprints;
and comparing the audio fingerprints with the audio fingerprints of the public service advertisement sound signals in the database to search the public service advertisement matched with the public service advertisement.
7. The apparatus of claim 6, further comprising:
and the third acquisition module is used for searching whether the public service advertisement matched with the public service advertisement exists in the database, and if so, continuously acquiring the public service advertisement broadcasted by other channels.
8. The apparatus of claim 6, further comprising:
and the updating module is used for adding the new public service advertisement into the database of the public service advertisement.
9. The apparatus of claim 6, further comprising:
and the modification module is used for modifying the EPG electronic program list of other channels and adding the public service advertisement into the EPG electronic program list.
10. The apparatus of claim 6, wherein the first obtaining module comprises:
the first acquisition submodule is used for acquiring an EPG electronic program list of a channel and acquiring a public service advertisement played by the channel;
or:
the setting submodule is used for setting a shaking mark in the public service advertisement played by the channel;
the detection submodule is used for detecting the shaking operation of the mobile terminal;
and the first obtaining submodule is used for obtaining the public service advertisement corresponding to the shaking operation.
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| CN201610912799.0A CN106454440B (en) | 2016-10-19 | 2016-10-19 | Public service advertisement sharing method and device |
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Citations (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN101022353A (en) * | 2006-10-10 | 2007-08-22 | 鲍东山 | Directional stream media advertisement insert-cut system |
| CN101247521A (en) * | 2008-03-19 | 2008-08-20 | 华为软件技术有限公司 | Media stream processing method, broadcast terminal, inter-cut server and system |
| CN103188232A (en) * | 2011-12-30 | 2013-07-03 | 大连天维科技有限公司 | Advertising insertion system |
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| Publication number | Priority date | Publication date | Assignee | Title |
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| US20020083439A1 (en) * | 2000-08-31 | 2002-06-27 | Eldering Charles A. | System for rescheduling and inserting advertisements |
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Patent Citations (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN101022353A (en) * | 2006-10-10 | 2007-08-22 | 鲍东山 | Directional stream media advertisement insert-cut system |
| CN101247521A (en) * | 2008-03-19 | 2008-08-20 | 华为软件技术有限公司 | Media stream processing method, broadcast terminal, inter-cut server and system |
| CN103188232A (en) * | 2011-12-30 | 2013-07-03 | 大连天维科技有限公司 | Advertising insertion system |
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