CN106447389A - Consuming behavior data collection method and system - Google Patents
Consuming behavior data collection method and system Download PDFInfo
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- CN106447389A CN106447389A CN201610796563.5A CN201610796563A CN106447389A CN 106447389 A CN106447389 A CN 106447389A CN 201610796563 A CN201610796563 A CN 201610796563A CN 106447389 A CN106447389 A CN 106447389A
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- consumption
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- data processing
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0201—Market modelling; Market analysis; Collecting market data
Abstract
The invention is suitable for the technical field of computers, and provides a consuming behavior data collection method and system. The method comprises the steps that a data collection client obtains consuming information based on a member account when a consuming behavior is performed; the data collection client detects the state of network connection with a data processing server; the data collection client transmits consuming information to the data processing server according to the state of network connection; the data processing server builds a member consuming model for consuming information, so as to obtain the consuming behavior data of a member. According to the embodiment of the invention, the consuming information based on the member is uploaded to the data processing server when the state of network connection meeting with a preset condition is detected, and the data processing server can collect the consuming information which independently exists among all shops in a region, enables the consuming behavior data to have better regional representativeness, can build a member consuming model, and carries out the deeper analysis of the consuming behavior data of the member.
Description
Technical field
The invention belongs to field of computer technology, particularly relate to a kind of consumer behavior method of data capture and system.
Background technology
Based on the data analysis system of consumer consumption behavior be businessman or enterprise realizes that marketing provides strength accurately
Support.Consumer behavior data can help businessman or enterprise deeper into understanding user consumption value orientation, excavate potential
Profit mode and the corresponding management strategy of formulation.But, how data analysis system collects the consumer behavior data of user, carries out
The work of data mining, is a great problem under current big data environment.
The consumer behavior data of current user, are mainly directly docked by server and obtain by way of the cashier of market
Take, be only capable of collecting commodity and the pricing information thereof that user bought.Between the customer consumption data in each market of intra-zone mutually
Independent, market is collected separately the data obtaining and does not have regional representativeness, it is impossible to the consumer behavior for user carries out deeper
Secondary analysis.
Content of the invention
The purpose of the embodiment of the present invention is to provide a kind of consumer behavior method of data capture, it is intended to solve current each market
Collect between the consumer behavior data obtaining separate, it is impossible to the consumer behavior for user carries out deeper analysis
Problem.
The first aspect of the embodiment of the present invention, provides a kind of consumer behavior method of data capture, and described method includes：
When consumer behavior occurs, data collection client obtains the consumption information based on member account；
The detection of described data collection client and the network connection state of data processing server；
Described data collection client, according to described network connection state, disappears to described in the transmission of described data processing server
Charge information；
Described data processing server sets up the member's consumption model for described consumption information, to obtain disappearing of this member
Take behavioral data.
The second aspect of the embodiment of the present invention, provides a kind of consumer behavior data gathering system, and described system includes data
Gather client and data processing server,
Described data collection client, for when consumer behavior occurs, obtains the consumption information based on member account；
Described data collection client is additionally operable to the network connection state of detection and data processing server；
Described data collection client is additionally operable to according to described network connection state, to the transmission of described data processing server
Described consumption information；
Described data processing server is for setting up the member's consumption model for described consumption information, to obtain this member
Consumer behavior data.
The embodiment of the present invention compared with prior art exists and provides the benefit that：The embodiment of the present invention detect meet pre-
During fixed network connection state, the consumption information based on member is uploaded to data processing server, data processing server energy
Enough self-existent consumption information between each for intra-zone market is put together so that consumer behavior data have more region generation
Table, and member's consumption model can be set up, deeper analysis is carried out to the consumer behavior data of member.
Brief description
For the technical scheme being illustrated more clearly that in the embodiment of the present invention, below will be to embodiment or description of the prior art
In the accompanying drawing of required use be briefly described, it should be apparent that, the accompanying drawing in describing below is only some of the present invention
Embodiment, for those of ordinary skill in the art, on the premise of not paying creative work, can also be according to these
Accompanying drawing obtains other accompanying drawing.
Fig. 1 is the system architecture diagram that the consumer behavior method of data capture that the embodiment of the present invention provides is suitable for；
Fig. 2 is the flowchart of the consumer behavior method of data capture that the embodiment of the present invention provides；
Fig. 3 be the embodiment of the present invention provide consumer behavior method of data capture step S204 implement flow chart.
Fig. 4 is the member data model of consumer behavior method of data capture step S401 that the preferred embodiment of the present invention provides
Schematic diagram.
Fig. 5 is that certain member of consumer behavior method of data capture step S404 that the preferred embodiment of the present invention provides consumes mould
Type schematic diagram.
Fig. 6 is the structured flowchart of the consumer behavior data gathering system that the embodiment of the present invention provides.
Detailed description of the invention
In order to make the purpose of the present invention, technical scheme and advantage clearer, below in conjunction with drawings and Examples, right
The present invention is further elaborated.It should be appreciated that specific embodiment described herein only in order to explaining the present invention, and
It is not used in the restriction present invention.
The embodiment of the present invention detect meet predetermined network connection state when, by based on member consumption information upload
To data processing server, self-existent consumption information between each for intra-zone market can be concentrated by data processing server
Get up so that consumer behavior data have more regional representativeness, and can set up member's consumption model, the consumption row to member
Carry out deeper analysis for data.
Fig. 1 shows the system architecture diagram that the consumer behavior method of data capture that the embodiment of the present invention provides is suitable for, and is
It is easy to explanation, illustrate only part related to the present embodiment.
With reference to Fig. 1, this system is made up of data processing server 11 and multiple data collection client 12, wherein, and data
Processing server 11 is for according to the consumption information based on member being transmitted by data collection client 12 receiving, right
Member's consumption model carries out setting up and optimization process, and obtains the consumer behavior data of deeper member.Preferably, consume
The raw information of the various consumer behavior data such as information and member's consumption model and process data can be stored in independent data
In storehouse 13, including but not limited to member account, trade name, spending amount, consumption time, quantity purchase, the purchase frequency and
The information such as consumption place, member's consumer behavior data are entered by data processing server 11 according to above-mentioned raw information and process data
Row is analyzed and management, including analyze consumption hobby, the consuming capacity level etc. drawing certain region member, and arranges for different
Member pushes the advertising message mating this member.
Within the system, data collection client 12 can be the cash register in shopping center or market, bank or POS
The transaction record server of service provider and online Third-party payment Platform Server etc. have storage commodity transaction informational function
Equipment.Can connect by way of wired or wireless network between data collection client 12 and data processing server 11
Connect.Each data collection client 12 is when possessing certain computing, storage capacity and systematic function, it is also possible to as a number
According to processing server 11, the consumption information transmitting other data collection client 12 is processed, and obtains disappearing of member
Take behavioral data.
Fig. 2 shows the flowchart of the consumer behavior method of data capture that the embodiment of the present invention provides, and details are as follows：
In S201, when consumer behavior occurs, data collection client obtains the consumption information based on member account.
When the consumer behavior in market for the member occurs, owing to paying the bill, behavior needs is carried out on data collection client,
Thus its consumption information producing when consumption can be directly obtained.Wherein, consumption information includes but is not limited to member account, business
The name of an article claims, spending amount, consumption time, quantity purchase and consumption place etc. information.
In embodiments of the present invention, when the corresponding amount of money of member verification payment for merchandise, it is determined that occur for consumer behavior, bag
Include the consumer behavior of the various means of payment, as：Net silver, POS terminal, cash, finance product, Third-party payment plateform system (prop up
Fu Bao, wechat, wealth Fu Tong etc.) etc. the means of payment.
Described member account directly provides when can be consumed by member, it is also possible to the member card according to showing obtains, or
Person is when the behavior of payment occurs, and payment platform system is directly according to payment card account number or other application payment accounts, cross-platform tune
With the membership information bound in advance.
Preferably due to non-member is when buying commodity, produced consumption information cannot associate member account, thus removes
Beyond by way of making to pay down, data collection client can automatically create the consumption information based on payment accounts,
Distributing interim member account for this user, in order to when this user becomes the member in market in the future, data processing server can root
According to the history consumer record based on interim member account, member's consumption model of Erecting and improving as early as possible, obtain member's consumer behavior
Data.
In step S202, the network connection state of the detection of described data collection client and data processing server.
As one embodiment of the present of invention, described data collection client leads to remotely located data processing server
Cross ICMP agreement and send specific packet, then wait the response of data processing server and receive its packet returning.
If data collection client is not received by response or the packet sending, the then institute of data processing server in Preset Time
State network connection state to be judged to disconnect；Otherwise, network connection state is judged to connection.
Preferably, data collection client sends detection packet according to fixing frequency to network processes terminal, to obtain
Obtain the network connection under real-time status.
Preferably, data collection client can detect whether in the way of WIFI or UWB or NFC and data processing server
It is in wireless connection conditions.
For example, there is the data collection client of NFC communication function, can detect whether to be in data processing server
NFC connection status.In the passive mode, start the data collection client of NFC communication, whole communication process provides radio frequency
, select 106kbps, 212kbps or 424kbps one of which transmission speed, transmit test data to data processing service
Device.If data processing server uses load modulation technique, with identical speed, data returned data is gathered client, then may be used
To confirm to be in NFC wireless connection conditions each other.
Preferably, each packet receiving is verified by data collection client all in accordance with the message of transmission, really
Protect the network connection quality with remote data processing service device.If network connection quality is less than the quality threshold preset, current net
Network connection status can be considered disconnection.The present embodiment is applicable to the situation that businessman wishes to obtain the data of member's consumer behavior accurately,
Now, it can be ensured that can transmit to data processing service with lossless or low damage condition based on the consumption information of member account
Device, according to member's raw consumer information accurately, relative to the consumption information of transmission when under usual terms, it is possible to obtain be more as the criterion
True behavioral data analysis result.
In S203, described data collection client is according to described network connection state, to described data processing server
Transmit described consumption information.
In the present embodiment, when each the consumption of member occurs, data collection client obtains according to detection in S202
Network connection state result, when detecting that network connection state is connection, described to the transmission of described data processing server
Consumption information.
As another embodiment of the present invention, when the network connection state detecting is for disconnecting, described data acquisition set-off
Family end is extremely local by the described consumption information offline storage based on member account, and persistently detection and described data processing server
Network connection state.The detection of network connection state, can be when next record consumption information produces or network detected
Fixed interval after disconnection triggers.When connection status network again being detected is connection, process clothes to described data
The described consumption information of business device transmission.Hereafter normal network connection state detecting step is kept.
Preferably, it is simultaneously in wired or wireless when described data collection client detects with data processing server
During connection status, it is judged that the transmission quality condition of corresponding Wireline and radiolink, and choose laser propagation effect optimal one
Bar or a plurality of circuit, to the described consumption information of described data processing server transmission.Wherein, the optimal circuit of laser propagation effect is permissible
Judgment criteria is formulated in actual demand according to businessman, for example can be from the channel transmission rate of data, without loss rate, channel capacity etc.
Aspect determines specific gravity factor, obtains this by weighting scheme and passes judgment on score value.Passing judgment on the higher circuit of score value, laser propagation effect is better.
After the embodiment of the present invention is by detection network connection state, select optimal consumption information transmission means so that disappear
Charge information can upload to data processing server whenever and wherever possible, in time rapidly, mitigates local the depositing of data collection client
Storage pressure, accelerates the gathering speed to member's consumer behavior data for the data processing server so that the capture range of data can
It is not only restricted to the market in a certain geographical position, different consumption information can be collected for different regions and be analyzed, by increasing
The amount to obtain of big member's consumer behavior data improves the accuracy of data analysis.
In S204, described data processing server sets up the member's consumption model for described consumption information, to obtain
The consumer behavior data of this member.
In embodiments of the present invention, as it is shown on figure 3, set up the member's consumption model for described consumption information and include：
S401, data processing server sets up membership information management storehouse and commodity information management storehouse；
S402, obtains the consumption index of the corresponding commodity of described consumption information in described commodity information management storehouse；
S403, obtains the corresponding personal information of described member account in described membership information management storehouse；
S404, the consumption index according to described commodity and described personal information, set up member's consumption model.
Specifically, in S401, membership information management storehouse is for carrying out storing and analyzer tube to member's individual's essential information
Reason.Including record the title of member, card number, age, sex, educational background, contact address, telephone number, mailbox, annual income water
Flat, hobby and the commodity category etc. of concern.According to above-mentioned essential information, member data model can be built, such as Fig. 4 institute
Show.
In embodiments of the present invention, membership information by user registered members when fill in acquisition.For some luxury brands business
Shop, businessman optionally requires that member fills in annual household income, credit and condition of assets, and require to submit to annual income to prove and
Bank's property creditor-debtor entry verifies the authenticity of membership information.
Commodity information management storehouse be used for storing commodity category, price, original producton location, raw material, manufacture craft, etc. commodity substantially believe
Breath, and define the corresponding multiple labels of different commodity, use commodity classification method to reach the Classification Management effect to commodity.
Commodity are mainly classified by described commodity classification method by multiple dimensions or level, to obtain being total to of merchandise classification
Congeniality and feature.
Carrying out price tag management to commodity, delimiting different price level sections, each price level section correspondence is not
The commodity consumption index of same level.Commodity price is higher, and commodity consumption index rank is higher, and in the present embodiment, this commodity disappear
Expense index starts to successively decrease step by step from 1.
Owing to market all can have new commodity added or carry out price promotion adjustment, therefore data to old commodity every day
Processing server can be with timing optimization or the data updating commodity information management storehouse when there is change artificially, to embody business
The accuracy of product information.
In S402, data processing server is according to the real-time consumption information receiving, from commodity information management storehouse one
One matches the commodity corresponding to consumption information, and obtains the consumption index of each part commodity.
In S403, data processing server, based on the member account entrained by consumption information, manages storehouse from membership information
The corresponding member's personal information of the described member account of middle acquisition.
In S404, further, the Income Classes residing for annual household income in member's personal information is obtained, and,
Data processing server, according to the consumption information receiving, updates the history consumer lines information table of this member.Associate described business
The consumption index of product and described personal information, history consumption information, set up this member's consumption model, as shown in Figure 5.
According to this member's consumption model, and this member provide condition of assets, hobby, credit situation etc., can add
Power calculates the real consumption ability level of this member.For example, the annual income grade of this member is lowest level, but consumption is gone through
Records of the Historian record includes certain commodity that consuming capacity index is 1, tentatively shows that this member is ready in this commodity field or has
Other commodity fields of similar properties increase consumption proportion, then can measure at this further according to its character loan situation
In class commodity field, the price level of the high consumption level that this member is likely to be breached.
Divide member's ownership place according to geographic area, and after building multiple member's consumption model of same ownership place, can
Solve the consumer behavior custom of member in this region, obtain this region member corresponding consumer behavior data, it is simple to businessman or enterprise
Make the business game being adapted to this section market.
The embodiment of the present invention detect meet predetermined network connection state when, by based on member consumption information upload
To data processing server, self-existent consumption information between each for intra-zone market can be concentrated by data processing server
Get up so that consumer behavior data have more regional representativeness, and can set up member's consumption model, the consumption row to member
Carry out deeper analysis for data.
Corresponding to the consumer behavior method of data capture described in foregoing embodiments, Fig. 6 shows that the embodiment of the present invention provides
Consumer behavior data receive system structured flowchart, for convenience of description, illustrate only part related to the present embodiment.
With reference to Fig. 6, this consumer behavior data are received system and are included data collection client 61 and data processing server 62,
Data collection client 61, for when consumer behavior occurs, obtains the consumption information based on member account.
Data collection client 61 is additionally operable to the network connection state of detection and data processing server.
Data collection client 61 is additionally operable to, according to described network connection state, transmit institute to described data processing server
State consumption information.
Data processing server 62 is for setting up the member's consumption model for described consumption information, to obtain this member's
Consumer behavior data.
Alternatively, data collection client 61 specifically for when described network connection state for disconnect when, by described based on
The consumption information of member account stores to this locality, and persistently detects the network connection state with described data processing server；
When detecting that network connection state is connection, to the described consumption information of data processing server transmission.
Alternatively, data processing server 62 is specifically for setting up membership information management storehouse and commodity information management storehouse；
The consumption index of the corresponding commodity of described consumption information is obtained in described commodity information management storehouse；
The consumption index according to described commodity and described membership information, set up member's consumption model.
Alternatively, data processing server 62 is specifically for the consumption of the condition of assets according to member and history consumer lines
Index, weighting obtains this member's consumption model；.
Alternatively, data collection client 62 specifically for detect whether in the way of WIFI or UWB or NFC with data at
Reason server is in wireless connection conditions.
The embodiment of the present invention detect meet predetermined network connection state when, by based on member consumption information upload
To data processing server, self-existent consumption information between each for intra-zone market can be concentrated by data processing server
Get up so that consumer behavior data have more regional representativeness, and can set up member's consumption model, the consumption row to member
Carry out deeper analysis for data.
The foregoing is only presently preferred embodiments of the present invention, not in order to limit the present invention, all essences in the present invention
Any modification, equivalent and the improvement etc. made within god and principle, should be included within the scope of the present invention.
Claims (10)
1. a consumer behavior method of data capture, it is characterised in that include：
When consumer behavior occurs, data collection client obtains the consumption information based on member account；
The detection of described data collection client and the network connection state of data processing server；
Described data collection client is according to described network connection state, to described data processing server transmission described consumption letter
Breath；
Described data processing server sets up the member's consumption model for described consumption information, to obtain the consumption row of this member
For data.
2. the method for claim 1, it is characterised in that described data collection client connects shape according to described network
State, includes to the described consumption information of described data processing server transmission：
When described network connection state is for disconnecting, described data collection client is by the described consumption information based on member account
Store to this locality, and persistently detect the network connection state with described data processing server；
When detecting that network connection state is connection, to the described consumption information of described data processing server transmission.
3. the method for claim 1, it is characterised in that described data processing server is set up for described consumption information
Member's consumption model include：
Set up membership information management storehouse and commodity information management storehouse；
The consumption index of the corresponding commodity of described consumption information is obtained in described commodity information management storehouse；
Obtain the corresponding personal information of described member account in described membership information management storehouse；
The consumption index according to described commodity and described personal information, set up member's consumption model.
4. the method for claim 1, it is characterised in that described data processing server is set up for described consumption information
Member's consumption model include：
Condition of assets according to member and the consumption index of history consumer lines, weighting obtains this member's consumption model；
According to multiple member's consumption model in selected geographic area, analyze the consumer behavior data drawing this region member.
5. the method for claim 1, it is characterised in that the detection of described data collection client and data processing server
Network connection state include：
Described data collection client detects whether to be in data processing server in the way of WIFI or UWB or NFC wireless
Connection status.
6. a consumer behavior data gathering system, it is characterised in that include data collection client and data processing server,
Described data collection client, for when consumer behavior occurs, obtains the consumption information based on member account；
Described data collection client is additionally operable to the network connection state of detection and data processing server；
Described data collection client is additionally operable to according to described network connection state, described to the transmission of described data processing server
Consumption information；
Described data processing server is for setting up the member's consumption model for described consumption information, to obtain disappearing of this member
Take behavioral data.
7. method as claimed in claim 6, it is characterised in that described data collection client is specifically for connecting when described network
When connecing state for disconnecting, store the described consumption information based on member account to this locality, and persistently detect and at described data
The network connection state of reason server；
When detecting that network connection state is connection, to the described consumption information of described data processing server transmission.
8. method as claimed in claim 6, it is characterised in that described data processing server specifically for：
Set up membership information management storehouse and commodity information management storehouse；
The consumption index of the corresponding commodity of described consumption information is obtained in described commodity information management storehouse；
The consumption index according to described commodity and described membership information, set up member's consumption model.
9. method as claimed in claim 6, it is characterised in that described data processing server is specifically for the money according to member
Occurrence condition and the consumption index of history consumer lines, weighting obtains this member's consumption model；Basis in selected geographic area
Multiple member's consumption model, analyze the consumer behavior data drawing this region member.
10. method as claimed in claim 6, it is characterised in that described data collection client specifically for detect whether with
The mode of WIFI or UWB or NFC and data processing server are in wireless connection conditions.
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| CN109784911A (en) * | 2019-01-03 | 2019-05-21 | 新开普电子股份有限公司 | A kind of payment system based on virtual campus card |
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Cited By (6)
| Publication number | Priority date | Publication date | Assignee | Title |
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| WO2019037622A1 (en) * | 2017-08-22 | 2019-02-28 | 阿里巴巴集团控股有限公司 | Subscription processing method, and method and device for providing reservation service |
| CN108182625A (en) * | 2017-12-28 | 2018-06-19 | 广州品唯软件有限公司 | A kind of electric business user Method of Commodity Recommendation and device |
| CN110619577A (en) * | 2018-06-18 | 2019-12-27 | Dfo全球性能商务有限公司 | Method and system for generating, recording and retrieving digital transaction records |
| CN109558434A (en) * | 2018-10-19 | 2019-04-02 | 深圳点猫科技有限公司 | A kind of consumption data statistical method and device based on education resource platform |
| CN109784911A (en) * | 2019-01-03 | 2019-05-21 | 新开普电子股份有限公司 | A kind of payment system based on virtual campus card |
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Application publication date: 20170222 |