CN106407283A - Consultation service method of outdoor advertisement - Google Patents
Consultation service method of outdoor advertisement Download PDFInfo
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- CN106407283A CN106407283A CN201610746346.5A CN201610746346A CN106407283A CN 106407283 A CN106407283 A CN 106407283A CN 201610746346 A CN201610746346 A CN 201610746346A CN 106407283 A CN106407283 A CN 106407283A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/951—Indexing; Web crawling techniques
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
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Abstract
The invention discloses a consultation service method of an outdoor advertisement. The method comprises the following steps of: 1: database establishment: on outdoor advertisement media, through a media collection module, collecting the position coordinate, the picture, the character or the video of the outdoor advertisement media; 2: mobile communication transmission: transmitting the positioning coordinate value of the outdoor advertisement media; 3: data storage and processing: forming by the relational database management module of an open type source code, and using a database management language and a structured query language to carry out database management for maintaining the information of all the outdoor media; and 4: information query: through independent query, picture search query and manual query, realizing information query. For users, the use state query of all outdoor advertisement media can be quickly realized.
Description
Technical field
The present invention relates to advertising management technical field, it is exactly specifically a kind of outdoor advertising consultancy service method.
Background technology
With the fast development of electronic information technology and network technology, need the information of storage, record and inquiry increasingly
Many, therefore, more rapid, more accurately Information retrieval queries system become the industry research and development emphasis.
At present outdoor media advertisement has had become as that enterprise makes itself brand and to formulate enterprise development strategy indispensable
Means, just because of this, various forms of outdoor media advertisements are arisen at the historic moment, and have already taken up the life of enterprise and the public
Live, how to obtain these media advertisement information and the use state inquiry of media advertisement is the short of current outdoor advertising management
Plate, at present or by manually checking to the use state of outdoor advertising, and record at any time, user just can know that
The state of outdoor advertising, but obtain all of use information in numerous outdoor advertisings, and be monitored at any time, it is one
Extremely difficult thing.
How to realize the inquiry that outdoor advertising user can at any time to out-of-home media information, and can inquire about morning
Up-to-date information, realizes the real-time control of media, is the developing direction of current outdoor advertising.
Content of the invention
It is an object of the invention to provide a kind of outdoor advertising consultancy service method, the method outdoor end is entered to advertising media
Row real-time monitoring, and use state is transferred to network control platform, in the client terminal end of network control platform, Ke Huke
To be inquired about to the state of out-of-home media by multiple inquiry modes, intelligence easy to use, can be fast for user
Speed realizes the use state inquiry of each out-of-home media.
The present invention solves its technical problem and is adopted the technical scheme that：A kind of outdoor advertising consultancy service method, including
Following steps, the first step：Database, passes through media collection module in advertising media, out of doors to Hua Wai advertising media position
Put coordinate, picture, word or video to be acquired, position coordinateses are carried out accurately by the alignment system on out-of-home media
Positioning, picture, word are waved video and are acquired by camera head；
Second step：Mobile communication transmission, the elements of a fix value of out-of-home media is transmitted, by out-of-home media
It is transmitted to information management platform after picture, word or video camera；
3rd step：Data storage is simultaneously processed, and is made up of the relational database management module of open source, using data base
Management language, SQL carries out data base administration, in order to safeguard the information of each outdoor media, including medium map
Piece, media specification and media use state；And by the outdoor advertising management module based on cloud computing, with the HDFS sea of HADOOP
Amount data storage, carries out distributed treatment using MAPREDUCE to mass data；
4th step：Information inquiry, by autonomous inquiry, picture searching inquiry and artificial enquiry, realizes information inquiry；Information inquiry
Concrete steps：1st, information inquiry platform accept user side transmission inquiry request information, 2, from inquiry request information obtain
Keyword, and obtain the analysis of related data in database management module and related data, 3, draw keyword to related
Corresponding data is ranked up by the matching degree of data analysiss according to matching degree order from high to low, mates according to after sequence
Degree highest sends to client.
As optimization, described picture searching inquiry is that the picture of shooting is uploaded to consulting system, and client passes through consulting
The use state of system queries outdoor media and information, search book technology according to picture, and whether inquiry has similar picture, and then
Judge whether there is, and show use state.
As optimization, memory data analysiss after described Database, data analysiss are by the position coordinateses of outdoor media
It is analyzed with information such as pictures, judge outdoor media whether in normal operating condition, in the client of information inquiry
Display, normal operating condition is shown in green, and abnormal use is shown as yellow it is impossible to use state is shown in red, is easy to
Distinguish.
As optimization, described information inquiry content also includes media specification information, and media specification information includes media
Length, width and height, and the load-carrying of media and build date.
The invention has the beneficial effects as follows：Compared with prior art, a kind of outdoor advertising consultancy service method of the present invention, should
System is not only held out of doors and is carried out real-time monitoring to advertising media, and use state is transferred to network control platform, in net
The client terminal end of network control platform, client can be inquired about to the state of out-of-home media by multiple inquiry modes,
Intelligence easy to use, can quickly realize the use state inquiry of each out-of-home media for user.
Specific embodiment
Embodiment 1
A kind of outdoor advertising consultancy service method, comprises the following steps, the first step：Database, out of doors in advertising media
By media collection module, Hua Wai advertising media position coordinateses, picture, word or video are acquired, position coordinateses lead to
The alignment system crossed on out-of-home media is accurately positioned, and picture, word are waved video and be acquired by camera head；
Second step：Mobile communication transmission, the elements of a fix value of out-of-home media is transmitted, by out-of-home media
It is transmitted to information management platform after picture, word or video camera；
3rd step：Data storage is simultaneously processed, and is made up of the relational database management module of open source, using data base
Management language, SQL carries out data base administration, in order to safeguard the information of each outdoor media, including medium map
Piece, media specification and media use state；And by the outdoor advertising management module based on cloud computing, with the HDFS sea of HADOOP
Amount data storage, carries out distributed treatment using MAPREDUCE to mass data；
4th step：Information inquiry, by autonomous inquiry, picture searching inquiry and artificial enquiry, realizes information inquiry；Information inquiry
Concrete steps：1st, information inquiry platform accept user side transmission inquiry request information, 2, from inquiry request information obtain
Keyword, and obtain the analysis of related data in database management module and related data, 3, draw keyword to related
Corresponding data is ranked up by the matching degree of data analysiss according to matching degree order from high to low, mates according to after sequence
Degree highest sends to client.
As optimization, described picture searching inquiry is that the picture of shooting is uploaded to consulting system, and client passes through consulting
The use state of system queries outdoor media and information, search book technology according to picture, and whether inquiry has similar picture, and then
Judge whether there is, and show use state.
As optimization, memory data analysiss after described Database, data analysiss are by the position coordinateses of outdoor media
It is analyzed with information such as pictures, judge outdoor media whether in normal operating condition, in the client of information inquiry
Display, normal operating condition is shown in green, and abnormal use is shown as yellow it is impossible to use state is shown in red, is easy to
Distinguish.
As optimization, described information inquiry content also includes media specification information, and media specification information includes media
Length, width and height, and the load-carrying of media and build date.
Embodiment 2
If step one. client wants to inquire about, and whether his billboard is illegal, and he can be with logging in network consulting system client.
Step 2. the photo upload shooting oneself to network consulting system, system can be inquired about according to picture searching technology
Whether there is similar picture, whether automatic decision picture is illegal；
Step 3. if it is considered to inquiry is inaccurate can input keyword, network consulting system by independently inquiring about to inquire about
Whether system will be inquired about illegal according to LUCENE data query；
Step 4. if it is considered to system queries are inaccurate, artificial enquiry can be passed through, be inquired about.
A kind of outdoor advertising consultancy service method of the present invention, this system is not only held out of doors and advertising media is carried out in real time
Monitoring, and use state is transferred to network control platform, at the client terminal end of network control platform, client can pass through
Multiple inquiry modes are inquired about to the state of out-of-home media, intelligence easy to use, can quickly realize for user
The use state inquiry of each out-of-home media.
Above-mentioned specific embodiment is only the concrete case of the present invention, and the scope of patent protection of the present invention includes but is not limited to
The product form of above-mentioned specific embodiment and style, a kind of any outdoor advertising consulting clothes meeting claims of the present invention
Suitable change or modification that business method and any person of an ordinary skill in the technical field are done to it, all should fall into the present invention
Scope of patent protection.
Claims (4)
1. a kind of outdoor advertising consultancy service method it is characterised in that：Comprise the following steps,
The first step：Database, passes through media collection module out of doors, Hua Wai advertising media position is sat in advertising media
Mark, picture, word or video are acquired, and it is accurately fixed that position coordinateses are carried out by the alignment system on out-of-home media
Position, picture, word are waved video and are acquired by camera head；
Second step：Mobile communication transmission, the elements of a fix value of out-of-home media is transmitted, by out-of-home media
It is transmitted to information management platform after picture, word or video camera；
3rd step：Data storage is simultaneously processed, and is made up of the relational database management module of open source, using data base
Management language, SQL carries out data base administration, in order to safeguard the information of each outdoor media, including medium map
Piece, media specification and media use state；And by the outdoor advertising management module based on cloud computing, with the HDFS sea of HADOOP
Amount data storage, carries out distributed treatment using MAPREDUCE to mass data；
4th step：Information inquiry, by autonomous inquiry, picture searching inquiry and artificial enquiry, realizes information inquiry；Information inquiry
Concrete steps：1st, information inquiry platform accept user side transmission inquiry request information, 2, from inquiry request information obtain
Keyword, and obtain the analysis of related data in database management module and related data, 3, draw keyword to related
Corresponding data is ranked up by the matching degree of data analysiss according to matching degree order from high to low, mates according to after sequence
Degree highest sends to client.
2. a kind of outdoor advertising consultancy service method according to claim 1 it is characterised in that：Described picture searching is looked into
Inquiry is that the picture of shooting is uploaded to consulting system, and client inquires about use state and the letter of outdoor media by consulting system
Breath, searches book technology according to picture, whether inquiry has similar picture, and then judges whether there is, and shows use state.
3. a kind of outdoor advertising consultancy service method according to claim 1 it is characterised in that：Described Database
Memory data analysiss afterwards, the information such as the position coordinateses of outdoor media and picture are analyzed by data analysiss, judge outdoor matchmaker
Body whether in normal operating condition, shows in the client of information inquiry, normal operating condition is shown in green, abnormal
Using being shown as yellow it is impossible to use state is shown in red, it is easy to distinguish.
4. a kind of outdoor advertising consultancy service method according to claim 1 it is characterised in that：In described information inquiry
Hold and also include media specification information, media specification information includes the length of media, width and height, and the load-carrying of media and system
Make the date.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201610746346.5A CN106407283A (en) | 2016-08-29 | 2016-08-29 | Consultation service method of outdoor advertisement |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201610746346.5A CN106407283A (en) | 2016-08-29 | 2016-08-29 | Consultation service method of outdoor advertisement |
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| CN106407283A true CN106407283A (en) | 2017-02-15 |
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| Application Number | Title | Priority Date | Filing Date |
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| CN201610746346.5A Pending CN106407283A (en) | 2016-08-29 | 2016-08-29 | Consultation service method of outdoor advertisement |
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Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN110968778A (en) * | 2018-09-30 | 2020-04-07 | 北京国双科技有限公司 | Media material processing method and device, storage medium and server |
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| JP2005284989A (en) * | 2004-03-30 | 2005-10-13 | Fujitsu Fip Corp | Outdoor advertising object management system and method |
| CN101159756A (en) * | 2007-11-05 | 2008-04-09 | 华为技术有限公司 | Outdoor advertisement service implementing method, device and system |
| CN101399682A (en) * | 2007-09-26 | 2009-04-01 | 上海亿动信息技术有限公司 | Method and device for interactively publishing advertisement information with user in advertisement publishing device |
| CN103929618A (en) * | 2014-04-18 | 2014-07-16 | 卢旭东 | Operational control method for outdoor advertising board state marking system |
-
2016
- 2016-08-29 CN CN201610746346.5A patent/CN106407283A/en active Pending
Patent Citations (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| JP2005284989A (en) * | 2004-03-30 | 2005-10-13 | Fujitsu Fip Corp | Outdoor advertising object management system and method |
| CN101399682A (en) * | 2007-09-26 | 2009-04-01 | 上海亿动信息技术有限公司 | Method and device for interactively publishing advertisement information with user in advertisement publishing device |
| CN101159756A (en) * | 2007-11-05 | 2008-04-09 | 华为技术有限公司 | Outdoor advertisement service implementing method, device and system |
| CN103929618A (en) * | 2014-04-18 | 2014-07-16 | 卢旭东 | Operational control method for outdoor advertising board state marking system |
Non-Patent Citations (1)
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| 王任华: "户外广告牌监控系统的设计和应用", 《计算机光盘软件与应用》 * |
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| CN110968778A (en) * | 2018-09-30 | 2020-04-07 | 北京国双科技有限公司 | Media material processing method and device, storage medium and server |
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