CN106354739B - A kind of information-pushing method and system based on geographical location and image - Google Patents
A kind of information-pushing method and system based on geographical location and image Download PDFInfo
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- CN106354739B CN106354739B CN201610104329.1A CN201610104329A CN106354739B CN 106354739 B CN106354739 B CN 106354739B CN 201610104329 A CN201610104329 A CN 201610104329A CN 106354739 B CN106354739 B CN 106354739B
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0261—Targeted advertisements based on user location
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/953—Querying, e.g. by the use of web search engines
- G06F16/9535—Search customisation based on user profiles and personalisation
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/953—Querying, e.g. by the use of web search engines
- G06F16/9537—Spatial or temporal dependent retrieval, e.g. spatiotemporal queries
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0253—During e-commerce, i.e. online transactions
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0269—Targeted advertisements based on user profile or attribute
- G06Q30/0271—Personalized advertisement
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/52—Network services specially adapted for the location of the user terminal
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/55—Push-based network services
Abstract
The present invention provides a kind of information-pushing method based on geographical location and image.Technical solution is: main control end carries out feature extraction to the image of point and forms image feature descriptor；Main control end obtains the geographical location of point, forms geographical location description；It is formed point description information by image feature descriptor and geographical location description and is stored in master control client database.Main control end sends prompt information related with point to client.Client prompt information based on the received carries out shooting in selected point and obtains the image of the point and be sent to main control end.The image of received point is carried out point matching by main control end, and matching result is sent to client.This method organically combines in geographical location and image information, and the real-time push of information is realized using long-range transmitting.
Description
Technical field
The invention belongs to application of net fields, in particular to push skill based on image information and the information in geographical location
Art field.
Background technique
The development of information technology and network technology makes it possible that using a network for point-to-point information sends.Its
In, information advancing technique is more and more studied and is paid close attention to, and is a very burning hot technique direction of current internet.From
For technical standpoint, information push is one based on more gate techniques such as data mining, natural language processing and internet
Comprehensive direction.Suitable information is pushed to suitable people, is the work of a great challenge.This process is needed to letter
Breath makees adequately analysis, and to the interest of people, behavior do it is careful portray, and the two is effectively matched.
It mainly include that advertisement pushing and community information push in existing technical application.Firstly, advertisement pushing is that information pushes away
Send most popular application direction, that is, the application direction of internet effect marketing.Advertisement pushing is a large amount of advertiser service,
Internet advertising is pushed to suitable consumer in an appropriate manner, and carries out expense calculating according to certain business model.
The notable feature of this information push is exactly that the push process of advertising information not only will be in view of the interest and purchase feelings of consumer
Condition, it is considered however that the commercial value of advertisement itself maximizes --- under some all business models, carry out operation of bidding.
Secondly, community information push is also that information pushes an important application content.Based on customer relationship, user behavior, user is given
Push the interested information of user, including model, task, game, etc..For different communities, this is all that excitation is used
Family liveness, the effective means for promoting community information circulation efficiency.
According to the retrieval to available data, not yet discovery utilizes geographical location and image information to realize the application of information push
System or method.
Summary of the invention
The present invention provides a kind of information-pushing method and system based on geographical location and image.This method or system are by ground
Reason position and image information organically combine, and the real-time push of information is realized using long-range transmitting.
First technical solution of offer of the invention is: a kind of information-pushing method based on geographical location and image,
Including main control end and client, which is characterized in that include the following steps:
The point that main control end stores needs carries out the image that shooting obtains the point, carries out to the image of the point
Feature extraction forms image feature descriptor；Main control end obtains the geographical location for needing the point stored, forms geographical location and retouches
State son；Point description information is formed by image feature descriptor and geographical location description；All point description information storages
In master control client database.Main control end sends prompt information related with point to client.
Client prompt information based on the received carries out image and the transmission that shooting obtains the point in selected point
To main control end.
The image of received point is carried out image characteristics extraction and forms image feature descriptor by main control end, according to transmitted by
Prompt information related with point and image feature descriptor describe confidence with the point of master control client database and carry out point
Match, and matching result is sent to client.
Second technical solution of offer of the invention is: a kind of information transmission system based on geographical location and image,
Including main control end, client and transmission module, which is characterized in that main control end includes central control module, point image acquisition mould
Block, point geographical location form module and database.Client includes client's control module, customer information acquisition module and client
Information display module.The central control module of main control end is connected by transmission module with client's control module of client.
In main control end, the image information of the point of acquisition is sent to central control module by point image collection module.Point
Position geographical location forms module and the geographical location of the point of acquisition is sent to central control module.Central control module will receive
The image information of point carry out feature extraction and form image feature descriptor, by the geographical location of received point, form ground
Manage location expression；Central control module describes son using image feature descriptor and geographical location and forms point description information,
Point description information is sent to database and is stored.Central control module sends prompt information related with point and controls to client
Molding block.
In client, received prompt information is sent to customer information display module, customer information by client's control module
Module is obtained to carry out the image of the shooting acquisition point in selected point and be sent to client's control module.Client controls mould
The image of the point is sent to central control module by transmission module by block.Central control module is according to what is received
The image of point carries out image characteristics extraction and forms image feature descriptor, according to transmitted prompt information related with point and
Image feature descriptor carries out point matching in master control client database, and matching result is sent to client by transmission module
Control module.Matching result is sent to customer information display module and shown by client's control module.
The beneficial effects of the present invention are: for the first time combining the geographical location of the characterization information of image and image, use
Information matches and inquiry in supplying system provide a quick and easy lookup method for the information retrieval of supplying system,
Convenient for the quick and precisely positioning of information.Information transmission system provided by the invention can be widely applied to industry, agricultural, information clothes
The various fields such as industry of being engaged in, it will bring huge promotion benefit for social and economic development.
Detailed description of the invention
Fig. 1 is a kind of functional block diagram of information transmission system based on geographical location and image provided by the invention；
Fig. 2 is the process of the specific application example of the information-pushing method provided by the invention based on geographical location and image
Schematic diagram.
Specific embodiment
The present invention will be described in detail with a specific application example with reference to the accompanying drawing.
The application background of this specific application example is that businessman sells a building newly developed and information propagating
Popularization activity.Information transmission system provided by the invention is mainly utilized to the popularization activity that new building is sold.In popularization activity
Businessman establishes publication subsystem, and publication subsystem includes the main control end of information transmission system.Usual main control end can use logical
Computer platform is established, and can be set up included by main control end on general computer platform by developing software
Central control module, point image collection module, point geographical location form module and database.Further, it is also possible to be based on intelligence
The electronic equipments such as energy mobile phone, IPAD establish main control end, and master mainly can be realized using existing software and the corresponding software of exploitation
Control all functional modules at end.
The publication subsystem of businessman further include popularization activity set up popularization rule, such as: 1 day to 2016 January in 2016
On December 31, in, all any three points specified in new building are taken pictures and image are uploaded to the client of businessman,
A exquisite gift can be obtained.Wherein, the point that businessman gives directions includes: the center spray of the cell gate of new building, new building
Spring, the park at an intersection of new building, the show house of new building, new building marketing center.
Based on above-mentioned popularization rule, when main control end Database includes above-mentioned 5 point description informations.Wherein, point
It includes the capture apparatus such as camera that bit image, which obtains module, obtains 5 point different angles using point image collection module
Shoot image.Central control module forms characteristics of image using the characteristics of image that image characteristic extracting method extracts each image and retouches
Son is stated, image feature descriptor can be the essential characteristics such as texture, color histogram, shape, can also be gate, fountain, room
Between, the semantic features such as garden.In addition, point geographical location, which forms module, forms what geographical location description can be manually entered
Semantic locations, such as cell gate, central fountain, show house toilet, park at an intersection, can also be and believe using GPS etc. is geographical
The exact position for each point that breath system obtains, such as latitude and longitude coordinates.5 all points are described letter by central control module
Breath is stored in master control client database, and each point description information includes image feature descriptor (image essential characteristic, semantic spy
Sign) and geographical location description (semantic locations, exact position).
Issuing subsystem can to client, such as action message using the central control module transmission action message of main control end
With the popularization rule being for setting up, prompt information related with point.Wherein, prompt information related with point can be point
Image feature descriptor (including image essential characteristic, semantic feature) and geographical location describe sub (semantic locations, exact position)
Deng.In addition, action message can also include the other contents such as movable time restriction.
The transmission module for the information transmission system that popularization activity utilizes can use the networks such as internet, cable television reality
It is existing.
The active subsystem of popularization activity mainly utilizes the client of information transmission system to realize.Client can use logical
It is realized with the electronic applications platform such as computer, smart phone, IPAD, then required function can be realized by developing corresponding software
Energy.Client is the buyer for participating in popularization activity intentionally, can use camera function or dedicated video camera of electronic application platform etc.
Equipment obtains his selected point image as the hardware device that customer information obtains module.Buyer can also be believed by client
Breath obtains module and the information such as geographical location, shooting time, the Bidder Information of image captured by him is sent jointly to client's control
Molding block, above-mentioned geographical location can be the point geographical location that buyer is manually entered, such as cell gate, central fountain,
It can also be the latitude and longitude coordinates of picture material, certain geographical location buyer can not also send.Client's control module is by client
Information, including image, geographical location and shooting time that data obtaining module obtains etc. is sent to by transmission module etc. together
Issue the central control module of subsystem.
Image information in received information is carried out image characteristics extraction acquisition by the central control module for issuing subsystem
Image feature descriptor forms geographical location using geographical location and describes son.By specific matching rule, characteristic matching is carried out
Determine whether the image information that buyer sends is to promote the point determined in rule, if it is activity point, then by successful match
Message and relevant reward content be sent to client's control module of client by transmission module, client's control module is by phase
It closes information and shows that buyer can then carry out the shooting and upload of next point by customer information display module.If not
Activity point will then match unsuccessful message or other content by the client that transmission module is sent to client and control mould
Block, client's control module show relevant information by customer information display module.
Technical solution provided by the invention is not limited to above-mentioned application scenarios, all special using technology defined by the present invention
The method or system of sign each fall within protection scope of the present invention.
Claims (8)
1. a kind of information-pushing method based on geographical location and image, including main control end and client, which is characterized in that including
Following step:
The point that main control end stores needs carries out the image that shooting obtains the point, carries out feature to the image of the point
Extraction forms image feature descriptor；Main control end obtains the geographical location for needing the point stored, forms geographical location description；
Point description information is formed by image feature descriptor and geographical location description；All point description informations are stored in master control
Client database；Main control end sends prompt information related with point to client；
Client prompt information based on the received carries out shooting in selected point and obtains the image of the point and be sent to master
Control end；
The image of received point is carried out image characteristics extraction and forms image feature descriptor by main control end, according to transmitted and point
The related prompt information in position and image feature descriptor carry out point matching with the point description information of master control client database, and
Matching result is sent to client.
2. the information-pushing method according to claim 1 based on geographical location and image, which is characterized in that described image
Feature Descriptor includes the textural characteristics of image.
3. the information-pushing method according to claim 2 based on geographical location and image, which is characterized in that described image
Feature Descriptor includes the color characteristic of image.
4. the information-pushing method according to claim 3 based on geographical location and image, which is characterized in that described image
Feature Descriptor includes the shape feature of image.
5. the information-pushing method according to claim 4 based on geographical location and image, which is characterized in that described image
Feature Descriptor includes the semantic feature of image.
6. the information-pushing method according to claim 5 based on geographical location and image, which is characterized in that the geography
Location expression attached bag includes the semantic locations of point.
7. the information-pushing method according to claim 6 based on geographical location and image, which is characterized in that the geography
Location expression attached bag includes the latitude and longitude coordinates of point.
8. a kind of information transmission system based on geographical location and image, including main control end, client and transmission module, feature
It is, main control end includes central control module, point image collection module, point geographical location formation module and database；Visitor
Family end includes client's control module, customer information acquisition module and customer information display module；The central control module of main control end
It is connected by transmission module with client's control module of client；
In main control end, the image information of the point of acquisition is sent to central control module by point image collection module；Point
Reason position forms module and the geographical location of the point of acquisition is sent to central control module；Central control module is by received point
The image information of position carries out feature extraction and forms image feature descriptor, by the geographical location of received point, forms geographical position
Set description；Central control module describes son using image feature descriptor and geographical location and forms point description information, point
Description information is sent to database and is stored；Central control module sends prompt information related with point and controls mould to client
Block；
In client, received prompt information is sent to customer information display module by client's control module, and customer information obtains
Module carries out the image of the shooting acquisition point in selected point and is sent to client's control module；Client's control module will
The image of the point is sent to central control module by transmission module；Central control module is according to the point received
Image carry out image characteristics extraction and form image feature descriptor, according to transmitted prompt information related with point and image
Feature Descriptor carries out point matching in master control client database, and matching result is sent to client's control by transmission module
Module；Matching result is sent to customer information display module and shown by client's control module.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201610104329.1A CN106354739B (en) | 2016-02-25 | 2016-02-25 | A kind of information-pushing method and system based on geographical location and image |
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| Application Number | Priority Date | Filing Date | Title |
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| CN201610104329.1A CN106354739B (en) | 2016-02-25 | 2016-02-25 | A kind of information-pushing method and system based on geographical location and image |
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| CN106354739A CN106354739A (en) | 2017-01-25 |
| CN106354739B true CN106354739B (en) | 2019-09-20 |
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Families Citing this family (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN109088924A (en) * | 2018-07-31 | 2018-12-25 | 西安艾润物联网技术服务有限责任公司 | Service information pushing method, relevant apparatus and storage medium |
| CN108600399B (en) * | 2018-07-31 | 2021-08-03 | 西安艾润物联网技术服务有限责任公司 | Information pushing method and related product |
| CN112395486B (en) * | 2019-08-12 | 2023-11-03 | 中国移动通信集团重庆有限公司 | Broadband service recommendation method, system, server and storage medium |
Citations (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN104598589A (en) * | 2015-01-20 | 2015-05-06 | 惠州Tcl移动通信有限公司 | Intelligent tourist method and system based on image identification |
| CN104965887A (en) * | 2015-06-16 | 2015-10-07 | 安一恒通（北京）科技有限公司 | Information acquiring method and apparatus |
| CN105279256A (en) * | 2015-10-15 | 2016-01-27 | 梁穆典 | Inquiry method combining geographic information and images and inquiry system combining geographic information and images |
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- 2016-02-25 CN CN201610104329.1A patent/CN106354739B/en active Active
Patent Citations (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN104598589A (en) * | 2015-01-20 | 2015-05-06 | 惠州Tcl移动通信有限公司 | Intelligent tourist method and system based on image identification |
| CN104965887A (en) * | 2015-06-16 | 2015-10-07 | 安一恒通（北京）科技有限公司 | Information acquiring method and apparatus |
| CN105279256A (en) * | 2015-10-15 | 2016-01-27 | 梁穆典 | Inquiry method combining geographic information and images and inquiry system combining geographic information and images |
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