CN106250482A - The methods, devices and systems of shielding advertising message - Google Patents
The methods, devices and systems of shielding advertising message Download PDFInfo
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- CN106250482A CN106250482A CN201610619472.4A CN201610619472A CN106250482A CN 106250482 A CN106250482 A CN 106250482A CN 201610619472 A CN201610619472 A CN 201610619472A CN 106250482 A CN106250482 A CN 106250482A
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- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
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- G06F16/953—Querying, e.g. by the use of web search engines
- G06F16/9535—Search customisation based on user profiles and personalisation
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Abstract
The present invention discloses a kind of methods, devices and systems shielding advertising message.Method includes: obtains user's selection instruction to shielding advertisement mode and the intended application software of advertisement to be shielded, controls intended application software and enter shielding advertisement mode；When detecting that user logs in intended application software or refreshes the intended application dynamic information list of software circle of friends, obtaining characteristic of advertisement information from server, described information list includes multiple multidate information；Multidate information is compared with characteristic of advertisement information, determines and labelling belongs to the multidate information of advertisement, the multidate information belonging to advertisement is collected, is formed and show advertising message list；Prompt the user whether to shield multidate information marked in advertising message list；When getting the control instruction characterizing shielding of user's input, shield marked multidate information.The present invention can shield application software circle of friends dynamically in advertising message, rather than advertising message is retained, it is thus possible to effectively promote Consumer's Experience.
Description
Technical field
The present invention relates to communication technical field, particularly relate to a kind of methods, devices and systems shielding advertising message.
Background technology
Universal along with mobile terminals such as smart mobile phones, and the developing rapidly, more and more of development of Mobile Internet technology
User start to be accustomed to by mobile terminal surf the web webpage, chat, check friend dynamically, play game and shopping etc., and real
These functions existing just need corresponding application software.
Such as some communication class application integrations such as wechat, friend (or good friend) encloses dynamic function, at present, friend
Advertising message in (or good friend) circle dynamically this information list is a lot, may have multiple in the such as circle of friends of certain user's wechat
Friend is doing difference quotient, and difference quotient typically understands the issuing advertisement information of high frequency time, and substantial amounts of advertising message brings the biggest to user
Puzzlement.In current technology, user wants to remove these advertising messages, typically can only be by arranging the good friend of shielding releasing advertisements
It is to realize.
But, after the good friend of shielding releasing advertisements, the information such as the life of the non-advertisement that this good friend issues is dynamic also can be complete
Full-shield, and user is typically not desired to the shielding life information such as dynamically.Therefore, current technology scheme, motility is relatively low, causes using
Family is experienced poor.
Summary of the invention
In view of this, the invention provides a kind of methods, devices and systems shielding advertising message, it is possible to automatic shield mesh
The circle of friends of mark application software dynamically in advertising message, and the life of the associated buddy of the issuing advertisement information non-advertisement such as dynamically
Information can be retained, thus effectively promotes Consumer's Experience.
For achieving the above object, the present invention provides following technical scheme:
A kind of method shielding advertising message, is applied to mobile terminal, and described mobile terminal is provided with integrated circle of friends and moves
The application software of state function, described method includes:
Obtain user's selection instruction to shielding advertisement mode and the intended application software of advertisement to be shielded, respond described choosing
Select instruction, control described intended application software and enter described shielding advertisement mode；
When detecting that user logs in described intended application software or to refresh the circle of friends of described intended application software dynamic
Information list time, from server obtain characteristic of advertisement information, described information list includes multiple multidate information；
Described multidate information is compared with described characteristic of advertisement information, determine and labelling belong to advertisement described dynamically
Information, collects the described multidate information belonging to advertisement, forms advertising message list, shows described advertising message list；
Prompt the user whether to shield described multidate information marked in described advertising message list；
When getting the control instruction characterizing shielding of user's input, shield marked described multidate information.
Preferably, described mobile terminal includes touch screen, then described when detecting that user logs in described intended application software
Or when refreshing the dynamic information list of circle of friends of described intended application software, from server obtain characteristic of advertisement information it
Before, also include:
At the interface of described information list, detect user's pressing operation to described touch screen, determine at described touch screen
The first object multidate information that shows of pressing position；
Prompt the user whether described first object multidate information is labeled as advertising message；
If the control instruction that the sign getting user's input is, described first object multidate information is sent to described clothes
Business device so that first object multidate information described in described server analysis, formed include advertisement keywords, advertising pictures and/or
The described characteristic of advertisement information of advertisement video information.
Preferably, described described multidate information is compared with described characteristic of advertisement information, determine and labelling belongs to wide
The described multidate information accused, including:
Described multidate information is carried out with described advertisement keywords, described advertising pictures and/or described advertisement video information
Comparison；
If the described advertisement keywords occurred in described multidate information is more than the first predetermined number, the described advertisement figure of appearance
The number of sheet is more than the second predetermined number, and/or the number of the described advertisement video occurred is more than the 3rd predetermined number, it is determined that
Described multidate information belongs to advertisement, and labelling belongs to the described multidate information of advertisement.
Preferably, prompt the user whether described in shield described multidate information marked in described advertising message list it
Before, also include:
Obtain user's input goes mark instructions to the second target dynamic information, and described second target dynamic information is
The arbitrary described multidate information of labelling；
Go mark instructions described in response, described second target dynamic information is removed labelling.
Preferably, also include:
Show the dynamic information list of described circle of friends after described shielding.
A kind of device shielding advertising message, is applied to mobile terminal, and described mobile terminal is provided with integrated circle of friends and moves
The application software of state function, described device includes:
First acquisition module, for obtaining user to shielding advertisement mode and the choosing of the intended application software of advertisement to be shielded
Select instruction, respond described selection and instruct, control described intended application software and enter described shielding advertisement mode；
Second acquisition module, for when detecting that user logs in described intended application software or refreshes described intended application
During the dynamic information list of circle of friends of software, obtaining characteristic of advertisement information from server, described information list includes multiple dynamic
State information；
Comparing module, for being compared with described characteristic of advertisement information by described multidate information, determines and labelling belongs to
The described multidate information of advertisement, collects the described multidate information belonging to advertisement, forms advertising message list, and display is described
Advertising message list；
First reminding module, for prompting the user whether to shield described dynamic letter marked in described advertising message list
Breath；
Shroud module, for when getting the control instruction characterizing shielding of user's input, shields marked described
Multidate information.
Preferably, described mobile terminal includes touch screen, and the most described device also includes:
Detection module, at the interface of described information list, detects user's pressing operation to described touch screen, determines
At the first object multidate information that the pressing position of described touch screen shows；
Second reminding module, is used for prompting the user whether described first object multidate information is labeled as advertising message；
Sending module, if for getting the control instruction that the sign of user's input is, dynamically believing described first object
Breath sends to described server so that first object multidate information described in described server analysis, formed include advertisement keywords,
Advertising pictures and/or the described characteristic of advertisement information of advertisement video information.
Preferably, described comparing module includes:
Comparing unit, for by described multidate information and described advertisement keywords, described advertising pictures and/or described advertisement
Video information is compared；
Determine unit, if the described advertisement keywords occurred in described multidate information is more than the first predetermined number, go out
The number of existing described advertising pictures is more than the second predetermined number, and/or the number of the described advertisement video occurred is more than the 3rd
Predetermined number, it is determined that described multidate information belongs to advertisement, labelling belongs to the described multidate information of advertisement.
Preferably, also include:
3rd acquisition module, goes mark instructions for obtain user's input to the second target dynamic information, and described the
Two target dynamic information are marked arbitrary described multidate information；
Respond module, be used for responding described in go mark instructions, described second target dynamic information is removed labelling.
Preferably, also include:
Display module, for showing the dynamic information list of described circle of friends after described shielding.
A kind of system shielding advertising message, including mobile terminal, it is dynamic that described mobile terminal is provided with integrated circle of friends
The application software of function, also includes:
Server；
The operation of described mobile terminal includes: obtain user soft to the intended application of shielding advertisement mode and advertisement to be shielded
The selection instruction of part, responds described selection and instructs, control described intended application software and enter described shielding advertisement mode, work as detection
When logging in described intended application software to user or refresh the dynamic information list of circle of friends of described intended application software, from
Described server obtains characteristic of advertisement information, and described information list includes multiple multidate information, by described multidate information with described
Characteristic of advertisement information is compared, and determines and labelling belongs to the described multidate information of advertisement, will belong to the described dynamic letter of advertisement
Breath collects, and forms advertising message list, shows described advertising message list, prompt the user whether to shield described advertising message
Described multidate information marked in list, when getting the control instruction characterizing shielding of user's input, shields marked
Described multidate information.
Preferably, described mobile terminal includes touch screen, and the operation of the most described mobile terminal also includes:
Described when detecting that user logs in described intended application software or refreshes the circle of friends of described intended application software
During dynamic information list, before server obtains characteristic of advertisement information, at the interface of described information list, detect user couple
The pressing operation of described touch screen, determines that the first object multidate information that the pressing position at described touch screen shows, prompting are used
Whether family is labeled as advertising message by described first object multidate information, if the control that the sign getting user's input is refers to
Order, sends described first object multidate information to described server；
The operation of the most described server includes, analyzes described first object multidate information, is formed and includes advertisement keywords, wide
Accuse picture and/or the described characteristic of advertisement information of advertisement video information.
Preferably, the operation of described mobile terminal also includes:
Described prompt the user whether to shield described multidate information marked in described advertising message list before, obtain use
Family input the second target dynamic information is gone mark instructions, described second target dynamic information is marked arbitrary described
Multidate information；
Go mark instructions described in response, described second target dynamic information is removed labelling.
Understand via above-mentioned technical scheme, compared with prior art, the invention provides a kind of advertising message that shields
Methods, devices and systems.The technical scheme that the present invention provides, first mobile terminal obtains user and to shielding advertisement mode and waits to shield
Cover the selection instruction of the intended application software of advertisement, be then responding to described selection and instruct, control described intended application software and enter
Described shielding advertisement mode, when detecting that user logs in described intended application software or refreshes the friend of described intended application software
When friend encloses dynamic information list, obtaining characteristic of advertisement information from server, described information list includes multiple multidate information, so
After described multidate information is compared with described characteristic of advertisement information, determine and labelling belong to the described multidate information of advertisement,
The described multidate information belonging to advertisement is collected, forms advertising message list, then show described advertising message list, carry
Show whether user shields described multidate information marked in described advertising message list, when the sign screen getting user's input
During the control instruction covered, shield marked described multidate information.It is to say, the technical scheme that the present invention provides, it is possible to
When mobile terminal logs in described intended application software or refreshes the dynamic information list of circle of friends of described intended application software,
Advertising message in information list described in automatic shield, user need not have to shielding issue extensively again because of dislike advertising message
The non-advertising messages such as the life of the associated buddy of announcement information, i.e. (issuing advertisement information) associated buddy is dynamic can be protected
Stay, thus effectively promote Consumer's Experience.
Accompanying drawing explanation
In order to be illustrated more clearly that the embodiment of the present invention or technical scheme of the prior art, below will be to embodiment or existing
In having technology to describe, the required accompanying drawing used is briefly described, it should be apparent that, the accompanying drawing in describing below is only this
Inventive embodiment, for those of ordinary skill in the art, on the premise of not paying creative work, it is also possible to according to
The accompanying drawing provided obtains other accompanying drawing.
The flow chart of a kind of method shielding advertising message that Fig. 1 provides for the embodiment of the present invention；
The structure chart of a kind of device shielding advertising message that Fig. 2 provides for the embodiment of the present invention；
The structure chart of a kind of system shielding advertising message that Fig. 3 provides for the embodiment of the present invention.
Detailed description of the invention
Below in conjunction with the accompanying drawing in the embodiment of the present invention, the technical scheme in the embodiment of the present invention is carried out clear, complete
Describe, it is clear that described embodiment is only a part of embodiment of the present invention rather than whole embodiments wholely.Based on
Embodiment in the present invention, it is every other that those of ordinary skill in the art are obtained under not making creative work premise
Embodiment, broadly falls into the scope of protection of the invention.
Understandable for enabling the above-mentioned purpose of the present invention, feature and advantage to become apparent from, real with concrete below in conjunction with the accompanying drawings
The present invention is further detailed explanation to execute mode.
Embodiment
Refer to the flow chart of a kind of method shielding advertising message that Fig. 1, Fig. 1 provide for the embodiment of the present invention.This
The method of the shielding advertising message that bright embodiment provides, is applied to mobile terminal, and described mobile terminal is provided with integrated circle of friends
The application software of dynamic function, as it is shown in figure 1, the method includes:
Step S101, obtains user's selection instruction to shielding advertisement mode and the intended application software of advertisement to be shielded,
Respond described selection to instruct, control described intended application software and enter described shielding advertisement mode；
Concrete, described mobile terminal is previously provided with described shielding advertisement mode.
Optionally, the system setup option of described mobile terminal is previously provided with described shielding advertisement mode.
Optionally, described step S101, including:
Obtain user and the first son of described shielding advertisement mode is selected instruction；
Respond described first son and select instruction, show the application software of each described integrated circle of friends dynamic function；
Obtain the user's the second son selection instruction for the described intended application software of advertisement to be shielded；
Respond described second son and select instruction, control described intended application software and enter described shielding advertisement mode.
Concrete, user can be obtained to shielding advertisement mode and the intended application software of advertisement to be shielded by touch screen
Selection instruction, i.e. user can by click on the respective selection that show of touch screen select shielding advertisement mode and to be shielded extensively
The intended application software accused.
Step S102, when detecting that user logs in described intended application software or refreshes the friend of described intended application software
When friend encloses dynamic information list, obtain characteristic of advertisement information from server；
Concrete, described information list includes multiple multidate information.
Step S103, compares described multidate information with described characteristic of advertisement information, determines and labelling belongs to advertisement
Described multidate information, the described multidate information belonging to advertisement is collected, formed advertising message list, show described advertisement
Information list；
Step S104, prompts the user whether to shield described multidate information marked in described advertising message list；
Concrete, can prompt the user whether to shield in described advertising message list by voice or display screen marked
Described multidate information.
Step S105, when getting the control instruction characterizing shielding of user's input, shield marked described dynamically
Information.
The technical scheme that the embodiment of the present invention provides, first mobile terminal obtains user to shielding advertisement mode and to be shielded
The selection instruction of the intended application software of advertisement, is then responding to described selection and instructs, control described intended application software and enter institute
State shielding advertisement mode, when detecting that user logs in described intended application software or refreshes the friend of described intended application software
When enclosing dynamic information list, obtaining characteristic of advertisement information from server, described information list includes multiple multidate information, then
Described multidate information is compared with described characteristic of advertisement information, determines and labelling belongs to the described multidate information of advertisement, will
The described multidate information belonging to advertisement collects, and forms advertising message list, then shows described advertising message list, prompting
Whether user shields described multidate information marked in described advertising message list, when the sign shielding getting user's input
Control instruction time, shield marked described multidate information.It is to say, the technical scheme that the embodiment of the present invention provides, energy
Enough log in described intended application software at mobile terminal or refresh the circle of friends dynamic information row of described intended application software
During table, the advertising message in information list described in automatic shield, user need not have to because of dislike advertising message shield again
The non-advertising messages such as the life of the associated buddy of issuing advertisement information, i.e. (issuing advertisement information) associated buddy is dynamic can obtain
To retaining, thus effectively promote Consumer's Experience.
Optionally, in the another embodiment that the present invention provides, before described step S101, also include:
Obtain the data traffic number that described user asks to share.
Concrete, in the another embodiment that the present invention provides, described mobile terminal includes touch screen, the most described step
Before S102, also include:
At the interface of described information list, detect user's pressing operation to described touch screen, determine at described touch screen
The first object multidate information that shows of pressing position；
Prompt the user whether described first object multidate information is labeled as advertising message；
If the control instruction that the sign getting user's input is, described first object multidate information is sent to described clothes
Business device so that first object multidate information described in described server analysis, formed include advertisement keywords, advertising pictures and/or
The described characteristic of advertisement information of advertisement video information.
The technical scheme that the present embodiment provides, user can actively be considered the described first object multidate information of advertisement
Sent to described server by mobile terminal, so that first object multidate information described in described server analysis, formed more
Comprehensive described characteristic of advertisement information.
Concrete, in described step S103, described described multidate information is compared, really with described characteristic of advertisement information
Fixed and labelling belongs to the described multidate information of advertisement, including:
Described multidate information is carried out with described advertisement keywords, described advertising pictures and/or described advertisement video information
Comparison；
If the described advertisement keywords occurred in described multidate information is more than the first predetermined number, (in described multidate information)
The number of the described advertising pictures occurred is more than the second predetermined number, and/or the described advertisement that (in described multidate information) occurs
The number of video is more than the 3rd predetermined number, it is determined that described multidate information belongs to advertisement, labelling belong to advertisement described dynamically
Information.
Optionally, in the another embodiment that the present invention provides, before described step S104, also include:
Obtain user's input goes mark instructions to the second target dynamic information, and described second target dynamic information is
The arbitrary described multidate information of labelling；
Go mark instructions described in response, described second target dynamic information is removed labelling.
The technical scheme that the present embodiment provides, allows users to the advertising message from main separation not shielding, i.e. user thinks
When retaining some oneself advertising message interested, mobile terminal can be operated, the advertising message that oneself is interested is gone mark
Note, thus when technical solution of the present invention performs masking operation, it is to avoid advertising message interested for user is shielded simultaneously.Cause
This, the technical scheme that the present embodiment provides, it is possible to increase the autonomous selectivity of user, thus promote Consumer's Experience further.
Optionally, in the another embodiment that the present invention provides, also include:
Show the dynamic information list of described circle of friends after described shielding.
Concrete, the technical scheme of the present embodiment offer, after having performed the described multidate information that described shielding is marked,
The interface of the dynamic information list of circle of friends described in auto-returned.
In order to illustrate the technical scheme that the present invention provides more fully hereinafter, the shielding provided corresponding to the embodiment of the present invention is wide
The method of announcement information, the present invention discloses a kind of device shielding advertising message.
Refer to the structure chart of a kind of device shielding advertising message that Fig. 2, Fig. 2 provide for the embodiment of the present invention.This
The device of the shielding advertising message that bright embodiment provides, is applied to mobile terminal, and described mobile terminal is provided with integrated circle of friends
The application software of dynamic function, as in figure 2 it is shown, this device includes:
First acquisition module 201, for obtaining user to shielding advertisement mode and the intended application software of advertisement to be shielded
Selection instruction, respond described select instruction, control described intended application software enter described shielding advertisement mode；
Second acquisition module 202, for when detecting that user logs in described intended application software or refreshes described target
During the dynamic information list of circle of friends of application software, obtaining characteristic of advertisement information from server, described information list includes many
Individual multidate information；
Comparing module 203, for being compared with described characteristic of advertisement information by described multidate information, determines and labelling belongs to
In the described multidate information of advertisement, the described multidate information belonging to advertisement is collected, form advertising message list, show institute
State advertising message list；
First reminding module 204, marked described dynamic for prompting the user whether to shield in described advertising message list
State information；
Shroud module 205, for when getting the control instruction characterizing shielding of user's input, shielding marked institute
State multidate information.
The device of the shielding advertising message that the embodiment of the present invention provides, it is possible to log in described intended application at mobile terminal soft
Part or when refreshing the dynamic information list of circle of friends of described intended application software, wide in information list described in automatic shield
Announcement information, user need not have to because of dislike advertising message the associated buddy shielding issuing advertisement information again, i.e. (issues wide
Announcement information) life of the associated buddy non-advertising message such as dynamically can be retained, thus effectively be promoted Consumer's Experience.
Optionally, the device of the shielding advertising message that the other embodiment of the present invention provides, described mobile terminal includes touching
Control screen, the most described device also includes:
Detection module, at the interface of described information list, detects user's pressing operation to described touch screen, determines
At the first object multidate information that the pressing position of described touch screen shows；
Second reminding module, is used for prompting the user whether described first object multidate information is labeled as advertising message；
Sending module, if for getting the control instruction that the sign of user's input is, dynamically believing described first object
Breath sends to described server so that first object multidate information described in described server analysis, formed include advertisement keywords,
Advertising pictures and/or the described characteristic of advertisement information of advertisement video information.
Optionally, the device of the shielding advertising message that the other embodiment of the present invention provides, described comparing module includes:
Comparing unit, for by described multidate information and described advertisement keywords, described advertising pictures and/or described advertisement
Video information is compared；
Determine unit, if the described advertisement keywords occurred in described multidate information is more than the first predetermined number, go out
The number of existing described advertising pictures is more than the second predetermined number, and/or the number of the described advertisement video occurred is more than the 3rd
Predetermined number, it is determined that described multidate information belongs to advertisement, labelling belongs to the described multidate information of advertisement.
Optionally, the device of the shielding advertising message that the other embodiment of the present invention provides, also include:
3rd acquisition module, goes mark instructions for obtain user's input to the second target dynamic information, and described the
Two target dynamic information are marked arbitrary described multidate information；
Respond module, be used for responding described in go mark instructions, described second target dynamic information is removed labelling.
Optionally, the device of the shielding advertising message that the other embodiment of the present invention provides, also include:
Display module, for showing the dynamic information list of described circle of friends after described shielding.
For the technical scheme protecting the present invention to provide more fully hereinafter, the shielding provided corresponding to the embodiment of the present invention is wide
The method of announcement information, invention additionally discloses a kind of system shielding advertising message.
Refer to the structure chart of a kind of system shielding advertising message that Fig. 3, Fig. 3 provide for the embodiment of the present invention.Such as Fig. 3
Shown in, this system includes:
Mobile terminal and server, described mobile terminal is provided with the application software of integrated circle of friends dynamic function；
The operation of described mobile terminal includes: obtain user soft to the intended application of shielding advertisement mode and advertisement to be shielded
The selection instruction of part, responds described selection and instructs, control described intended application software and enter described shielding advertisement mode, work as detection
When logging in described intended application software to user or refresh the dynamic information list of circle of friends of described intended application software, from
Described server obtains characteristic of advertisement information, and described information list includes multiple multidate information, by described multidate information with described
Characteristic of advertisement information is compared, and determines and labelling belongs to the described multidate information of advertisement, will belong to the described dynamic letter of advertisement
Breath collects, and forms advertising message list, shows described advertising message list, prompt the user whether to shield described advertising message
Described multidate information marked in list, when getting the control instruction characterizing shielding of user's input, shields marked
Described multidate information.
Optionally, described mobile terminal is connected by the way of radio communication with described server.
The system of the shielding advertising message that the embodiment of the present invention provides, it is possible to log in described intended application at mobile terminal soft
Part or when refreshing the dynamic information list of circle of friends of described intended application software, wide in information list described in automatic shield
Announcement information, user need not have to because of dislike advertising message the associated buddy shielding issuing advertisement information again, i.e. (issues wide
Announcement information) life of the associated buddy non-advertising message such as dynamically can be retained, thus effectively be promoted Consumer's Experience.
Optionally, the system of the shielding advertising message that the other embodiment of the present invention provides, described mobile terminal includes touching
Control screen, the operation of the most described mobile terminal also includes:
Described when detecting that user logs in described intended application software or refreshes the circle of friends of described intended application software
During dynamic information list, before server obtains characteristic of advertisement information, at the interface of described information list, detect user couple
The pressing operation of described touch screen, determines that the first object multidate information that the pressing position at described touch screen shows, prompting are used
Whether family is labeled as advertising message by described first object multidate information, if the control that the sign getting user's input is refers to
Order, sends described first object multidate information to described server；
The operation of the most described server includes, analyzes described first object multidate information, is formed and includes advertisement keywords, wide
Accuse picture and/or the described characteristic of advertisement information of advertisement video information.
It is understood that described server is able to receive that different mobile terminal (including the mobile terminal of multiple user)
The user sent is considered the described first object multidate information of advertising message such that it is able to analyze substantial amounts of described first object
Multidate information, is formed than more comprehensive described characteristic of advertisement information.
Optionally, the system of the shielding advertising message that the other embodiment of the present invention provides, the operation of described mobile terminal
Also include:
Described prompt the user whether to shield described multidate information marked in described advertising message list before, obtain use
Family input the second target dynamic information is gone mark instructions, described second target dynamic information is marked arbitrary described
Multidate information；
Go mark instructions described in response, described second target dynamic information is removed labelling.
Understand via above-mentioned technical scheme, compared with prior art, the invention provides a kind of advertising message that shields
Methods, devices and systems.The technical scheme that the present invention provides, first mobile terminal obtains user and to shielding advertisement mode and waits to shield
Cover the selection instruction of the intended application software of advertisement, be then responding to described selection and instruct, control described intended application software and enter
Described shielding advertisement mode, when detecting that user logs in described intended application software or refreshes the friend of described intended application software
When friend encloses dynamic information list, obtaining characteristic of advertisement information from server, described information list includes multiple multidate information, so
After described multidate information is compared with described characteristic of advertisement information, determine and labelling belong to the described multidate information of advertisement,
The described multidate information belonging to advertisement is collected, forms advertising message list, then show described advertising message list, carry
Show whether user shields described multidate information marked in described advertising message list, when the sign screen getting user's input
During the control instruction covered, shield marked described multidate information.It is to say, the technical scheme that the present invention provides, it is possible to
When mobile terminal logs in described intended application software or refreshes the dynamic information list of circle of friends of described intended application software,
Advertising message in information list described in automatic shield, user need not have to shielding issue extensively again because of dislike advertising message
The non-advertising messages such as the life of the associated buddy of announcement information, i.e. (issuing advertisement information) associated buddy is dynamic can be protected
Stay, thus effectively promote Consumer's Experience.
Finally, in addition it is also necessary to explanation, in this article, the relational terms of such as first and second or the like be used merely to by
One entity or operation separate with another entity or operating space, and not necessarily require or imply these entities or operation
Between exist any this reality relation or order.And, term " includes ", " comprising " or its any other variant meaning
Containing comprising of nonexcludability, so that include that the process of a series of key element, method, article or equipment not only include that
A little key elements, but also include other key elements being not expressly set out, or also include for this process, method, article or
The key element that equipment is intrinsic.In the case of there is no more restriction, statement " including ... " key element limited, do not arrange
Except there is also other identical element in including the process of described key element, method, article or equipment.
In this specification, each embodiment uses the mode gone forward one by one to describe, and what each embodiment stressed is and other
The difference of embodiment, between each embodiment, identical similar portion sees mutually.For device disclosed in embodiment
For system, due to its with embodiment disclosed in method part corresponding, so describe is fairly simple, relevant part sees
Method part illustrates.
The method described in conjunction with the embodiments described herein or the step of algorithm can direct hardware, processor be held
The software module of row, or the combination of the two implements.
Described above to the disclosed embodiments, makes professional and technical personnel in the field be capable of or uses the present invention.
Multiple amendment to these embodiments will be apparent from for those skilled in the art, as defined herein
General Principle can realize without departing from the spirit or scope of the present invention in other embodiments.Therefore, the present invention
It is not intended to be limited to the embodiments shown herein, and is to fit to and principles disclosed herein and features of novelty phase one
The widest scope caused.
Claims (13)
1. the method shielding advertising message, is applied to mobile terminal, and it is dynamic that described mobile terminal is provided with integrated circle of friends
The application software of function, it is characterised in that described method includes:
Obtain user's selection instruction to shielding advertisement mode and the intended application software of advertisement to be shielded, respond described selection and refer to
Order, controls described intended application software and enters described shielding advertisement mode；
When detecting that user logs in described intended application software or refreshes the circle of friends of described intended application software and believe dynamically
During breath list, obtaining characteristic of advertisement information from server, described information list includes multiple multidate information；
Described multidate information is compared with described characteristic of advertisement information, determines and labelling belongs to the described dynamic letter of advertisement
Breath, collects the described multidate information belonging to advertisement, forms advertising message list, shows described advertising message list；
Prompt the user whether to shield described multidate information marked in described advertising message list；
When getting the control instruction characterizing shielding of user's input, shield marked described multidate information.
Method the most according to claim 1, it is characterised in that described mobile terminal includes touch screen, then described when detection
When logging in described intended application software to user or refresh the dynamic information list of circle of friends of described intended application software, from
Before server obtains characteristic of advertisement information, also include:
At the interface of described information list, detect user's pressing operation to described touch screen, determine described touch screen by
The first object multidate information of pressure position display；
Prompt the user whether described first object multidate information is labeled as advertising message；
If the control instruction that the sign getting user's input is, described first object multidate information is sent to described service
Device, so that first object multidate information described in described server analysis, is formed and includes advertisement keywords, advertising pictures and/or wide
Accuse the described characteristic of advertisement information of video information.
Method the most according to claim 2, it is characterised in that described by described multidate information and described characteristic of advertisement information
Compare, determine and labelling belongs to the described multidate information of advertisement, including:
Described multidate information is compared with described advertisement keywords, described advertising pictures and/or described advertisement video information；
If the described advertisement keywords occurred in described multidate information is more than the first predetermined number, the described advertising pictures of appearance
Number is more than the second predetermined number, and/or the number of the described advertisement video occurred is more than the 3rd predetermined number, it is determined that described
Multidate information belongs to advertisement, and labelling belongs to the described multidate information of advertisement.
Method the most according to claim 1, it is characterised in that described in prompt the user whether to shield described advertising message list
In before marked described multidate information, also include:
Obtain user's input goes mark instructions to the second target dynamic information, and described second target dynamic information is marked
Arbitrary described multidate information；
Go mark instructions described in response, described second target dynamic information is removed labelling.
5. according to the method described in any one of Claims 1 to 4, it is characterised in that also include:
Show the dynamic information list of described circle of friends after described shielding.
6. shielding a device for advertising message, be applied to mobile terminal, it is dynamic that described mobile terminal is provided with integrated circle of friends
The application software of function, it is characterised in that described device includes:
First acquisition module, refers to the selection of shielding advertisement mode and the intended application software of advertisement to be shielded for obtaining user
Order, responds described selection and instructs, control described intended application software and enter described shielding advertisement mode；
Second acquisition module, for when detecting that user logs in described intended application software or refreshes described intended application software
Circle of friends dynamic information list time, from server obtain characteristic of advertisement information, described information list includes multiple dynamic letter
Breath；
Comparing module, for being compared with described characteristic of advertisement information by described multidate information, determines and labelling belongs to advertisement
Described multidate information, the described multidate information belonging to advertisement is collected, formed advertising message list, show described advertisement
Information list；
First reminding module, for prompting the user whether to shield described multidate information marked in described advertising message list；
Shroud module, for when getting the control instruction characterizing shielding of user's input, shield marked described dynamically
Information.
Device the most according to claim 6, it is characterised in that described mobile terminal includes touch screen, the most described device is also
Including:
Detection module, at the interface of described information list, detects user's pressing operation to described touch screen, determines in institute
State the first object multidate information that the pressing position of touch screen shows；
Second reminding module, is used for prompting the user whether described first object multidate information is labeled as advertising message；
Sending module, if for getting the control instruction that the sign of user's input is, sending out described first object multidate information
Deliver to described server, so that first object multidate information described in described server analysis, formed and include advertisement keywords, advertisement
Picture and/or the described characteristic of advertisement information of advertisement video information.
Device the most according to claim 7, it is characterised in that described comparing module includes:
Comparing unit, for by described multidate information and described advertisement keywords, described advertising pictures and/or described advertisement video
Information is compared；
Determine unit, if the described advertisement keywords occurred in described multidate information is more than the first predetermined number, appearance
The number of described advertising pictures is more than the second predetermined number, and/or the number of the described advertisement video occurred is preset more than the 3rd
Number, it is determined that described multidate information belongs to advertisement, labelling belongs to the described multidate information of advertisement.
Device the most according to claim 6, it is characterised in that also include:
3rd acquisition module, for obtain user input the second target dynamic information is gone mark instructions, described second mesh
Mark multidate information is marked arbitrary described multidate information；
Respond module, be used for responding described in go mark instructions, described second target dynamic information is removed labelling.
10. according to the device described in any one of claim 6～9, it is characterised in that also include:
Display module, for showing the dynamic information list of described circle of friends after described shielding.
11. 1 kinds of systems shielding advertising message, including mobile terminal, described mobile terminal is provided with the dynamic merit of integrated circle of friends
The application software of energy, it is characterised in that also include:
Server；
The operation of described mobile terminal includes: obtain user to shielding advertisement mode and the intended application software of advertisement to be shielded
Select instruction, respond described selection and instruct, control described intended application software and enter described shielding advertisement mode, when use being detected
When family logs in described intended application software or refreshes the dynamic information list of circle of friends of described intended application software, from described
Server obtains characteristic of advertisement information, and described information list includes multiple multidate information, by described multidate information and described advertisement
Characteristic information is compared, and determines and labelling belongs to the described multidate information of advertisement, entered by the described multidate information belonging to advertisement
Row collects, and forms advertising message list, shows described advertising message list, prompt the user whether to shield described advertising message list
In marked described multidate information, when getting the control instruction characterizing shielding of user's input, shield marked institute
State multidate information.
12. systems according to claim 11, it is characterised in that described mobile terminal includes touch screen, the most described movement
The operation of terminal also includes:
Described when detect that user logs in described intended application software or to refresh the circle of friends of described intended application software dynamic
Information list time, obtain before characteristic of advertisement information from server, at the interface of described information list, user is to described in detection
The pressing operation of touch screen, determines that the first object multidate information that the pressing position at described touch screen shows, prompting user are
No described first object multidate information is labeled as advertising message, if the control instruction that the sign getting user's input is, will
Described first object multidate information sends to described server；
The operation of the most described server includes, analyzes described first object multidate information, is formed and includes advertisement keywords, advertisement figure
Sheet and/or the described characteristic of advertisement information of advertisement video information.
13. systems according to claim 11, it is characterised in that the operation of described mobile terminal also includes:
Described prompt the user whether to shield described multidate information marked in described advertising message list before, obtain user defeated
Enter goes mark instructions to the second target dynamic information, described second target dynamic information be marked arbitrary described dynamically
Information；
Go mark instructions described in response, described second target dynamic information is removed labelling.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201610619472.4A CN106250482A (en) | 2016-07-29 | 2016-07-29 | The methods, devices and systems of shielding advertising message |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201610619472.4A CN106250482A (en) | 2016-07-29 | 2016-07-29 | The methods, devices and systems of shielding advertising message |
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| CN106250482A true CN106250482A (en) | 2016-12-21 |
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ID=57606140
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| CN201610619472.4A Pending CN106250482A (en) | 2016-07-29 | 2016-07-29 | The methods, devices and systems of shielding advertising message |
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