CN106056316A - E-commerce manager performance assessment method - Google Patents
E-commerce manager performance assessment method Download PDFInfo
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- CN106056316A CN106056316A CN201610526641.XA CN201610526641A CN106056316A CN 106056316 A CN106056316 A CN 106056316A CN 201610526641 A CN201610526641 A CN 201610526641A CN 106056316 A CN106056316 A CN 106056316A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q10/00—Administration; Management
- G06Q10/06—Resources, workflows, human or project management; Enterprise or organisation planning; Enterprise or organisation modelling
- G06Q10/063—Operations research, analysis or management
- G06Q10/0639—Performance analysis of employees; Performance analysis of enterprise or organisation operations
- G06Q10/06393—Score-carding, benchmarking or key performance indicator [KPI] analysis
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Abstract
The invention provides an E-commerce manager performance assessment method. According to the E-commerce manager performance assessment method, digital assessment and scoring through performing data analysis on E-shop management information which comprise information data which comprise seals volume, E-shop webpage accessing number, average accessing page number, number of tractions, order conversion rate, average dwelling time length, per customer transaction and the like and are related with E-shop operation, thereby comprehensively and effectively examining capability of an operator.
Description
Technical field
The invention mainly relates to e-commerce field, especially a kind of electricity business handles performance appraisal method.
Background technology
Ecommerce existent value allows consumer pass through network shopping on the web, online payment exactly, save client with
The time of enterprise and space, substantially increase trading efficiency, especially for the working clan that work is busy, saves it the most in a large number precious
Your time.In 21st century of consumer information diversification, can purchase as Baidu is micro-by home-confined Internet channel, wash in a pan
Local market merchandise news understood by precious, new eggs etc., enjoys in-store shopping enjoyment the most again, has become as consumer's custom.Electricity business
Handling the work with traditional store manager, to be similar to its salary and conditions closely bound up with its shop sales achievement, runs team as electric business
For, the purpose of performance appraisal is not only intended merely to examination, it is often more important that feeds back, help shop to promote.
By macromarketing achievement, electricity business manager is examined, can affect the knot of examination because of the factor of each side
Fruit reduces accuracy.More examination data will be opened up this time and carry out fair examination.
Summary of the invention
For solving the problems referred to above, the present invention proposes a kind of electricity business and handles performance appraisal method, and it comprises the following steps:
Step S101, information gathering, gather on-line shop information build Info data base, including sales volume, visitor's number, on-line shop's page
Access number, conclusion of the business number, order numbers, visitor's time of staying；
Step S102, appraisal standards set, and preset the appraisal standards of projects, scoring, weight, make the result of appraisal obtain
Datumization is marked；
Step S103, sales volume examination scoring, analyze information database and carry out sales volume examining scoring to obtain this project check
Mark；
Step S104, the access number examination scoring of on-line shop's page, analyze information database and the access number of on-line shop's page is entered
Row examination scoring obtains this project check mark；
Step S105, per capita accession page amount examination scoring, analysis information database carries out examination to accession page amount per capita to be commented
Separately win to obtain this project check mark；
Step S106, the examination scoring of conclusion of the business number, analyze information database and carry out conclusion of the business number examining scoring to obtain this project
Examination mark；
Step S107, the examination scoring of order conversion ratio, analyze information database and carry out order conversion ratio examining scoring to obtain this
Project check mark；
Step S108, the examination scoring of average stay time, analyze information database and carry out average stay time examining scoring to obtain
Obtain this project check mark；
Step S109, visitor's unit price examination scoring, analysis information database carries out examination scoring to visitor's unit price and obtains this project check
Mark；
Step S110, calculates all examination item marks, and all examination item examination mark is added to obtain finally examines mark.
Wherein, described sales volume examination scoring, by sales volume compared with the target volume in value preset, sales volume is more
Height, then sales volume examination scoring is the highest.
Wherein, the access number examination i.e. independent access IP of scoring of described on-line shop's page accessed net in 24 hours
The quantity of the shop page, one page of independent visitor's repeated accesses only calculates a quantitative value, by the access of on-line shop's page
Quantity is compared with the access number of the target on-line shop page preset, and the access number of on-line shop's page is the highest, then on-line shop's page
Access number examination scoring is the highest；The general performance level of on-line shop can be reflected by this examination scoring, regard including the page
Degree of association level, commodity Attraction Degree etc. between feel experience, the page, be an up place an order conversion ratio, transaction value, the important foundation of visitor's unit price
Quantizating index.
Wherein, access number/visitor's number of the described accession page per capita Liang Ji on-line shop page, by accession page per capita
Compared with the target accession page amount per capita measured and preset, accession page amount is the highest per capita, and the examination of accession page amount is commented the most per capita
Divide the highest；Can be reflected client's viscosity of on-line shop more intuitively by this examination, merchandise item is the most attractive, price
Resonable degree, merchandise classification washability are strong, the performance of the page of commodity is the most careful puts in place.
Wherein, described conclusion of the business number examination scoring, by conclusion of the business number compared with the target conclusion of the business number preset, become
Friendship number is the most, then conclusion of the business number examination scoring is the highest.
Wherein, described order conversion ratio is the i.e. number of striking a bargain/visitor's number, is ordered with the target preset by order conversion ratio
Single conversion ratio compares, and order conversion ratio is the highest, then order conversion ratio examination scoring is the highest.
Wherein, described average stay time examination scoring, averagely stopped with the target preset by average stay time
Duration compares, and average stay time is the highest, then average stay time examination scoring is the highest；Net is reflected by this examination
The client's viscosity stood, this numerical value can reflect the shape of the aspects such as the page layout of on-line shop, content, commodity richness, column navigation
Condition.
The invention has the beneficial effects as follows, can be by on-line shop's operation information be carried out data analysis, including sales volume, on-line shop
The access number of the page, per capita accession page amount, conclusion of the business number, order conversion ratio, average stay time, visitor's unit price etc. multiple with
On-line shop runs closely bound up information data and carries out datumization examination scoring, the comprehensive ability effectively examining out operation people.
Accompanying drawing explanation
Fig. 1, a kind of electricity business handles the schematic flow sheet of performance appraisal method.
Detailed description of the invention
Below in conjunction with accompanying drawing, the detailed description of the invention of the present invention is described in detail.It should be appreciated that this place is retouched
The detailed description of the invention stated is merely to illustrate and explains the present invention, is not limited to the present invention.
The present invention proposes a kind of electricity business and handles performance appraisal method, and it comprises the following steps:
Step S101, information gathering, gather on-line shop information build Info data base, including sales volume, visitor's number, on-line shop's page
Access number, conclusion of the business number, order numbers, visitor's time of staying；
Step S102, appraisal standards set, and preset the appraisal standards of projects, scoring, weight, make the result of appraisal obtain
Datumization is marked；
Step S103, sales volume examination scoring, analyze information database and carry out sales volume examining scoring to obtain this project check
Mark；
Step S104, the access number examination scoring of on-line shop's page, analyze information database and the access number of on-line shop's page is entered
Row examination scoring obtains this project check mark；
Step S105, per capita accession page amount examination scoring, analysis information database carries out examination to accession page amount per capita to be commented
Separately win to obtain this project check mark；
Step S106, the examination scoring of conclusion of the business number, analyze information database and carry out conclusion of the business number examining scoring to obtain this project
Examination mark；
Step S107, the examination scoring of order conversion ratio, analyze information database and carry out order conversion ratio examining scoring to obtain this
Project check mark；
Step S108, the examination scoring of average stay time, analyze information database and carry out average stay time examining scoring to obtain
Obtain this project check mark；
Step S109, visitor's unit price examination scoring, analysis information database carries out examination scoring to visitor's unit price and obtains this project check
Mark；
Step S110, calculates all examination item marks, and all examination item examination mark is added to obtain finally examines mark.
Specifically, described sales volume examination scoring, by sales volume compared with the target volume in value preset, sales volume
The highest, then sales volume examination scoring is the highest.
Specifically, the access number examination i.e. independent access IP of scoring of described on-line shop's page accessed in 24 hours
The quantity of on-line shop's page, one page of independent visitor's repeated accesses only calculates a quantitative value, by the visit of on-line shop's page
Ask quantity with preset the target on-line shop page access number compared with, the access number of on-line shop's page is the highest, then on-line shop's page
Access number examination scoring the highest；The general performance level of on-line shop can be reflected, including the page by this examination scoring
Degree of association level, commodity Attraction Degree etc. between visual experience, the page, be an up place an order conversion ratio, transaction value, the important base of visitor's unit price
Plinth quantizating index.
Specifically, access number/visitor's number of the described accession page per capita Liang Ji on-line shop page, by accessing page per capita
Face amount is compared with the target accession page amount per capita preset, and accession page amount is the highest per capita, the most per capita the examination of accession page amount
Mark the highest；Can be reflected client's viscosity of on-line shop more intuitively by this examination, merchandise item is the most attractive, valency
Lattice resonable degree, merchandise classification washability are strong, the performance of the page of commodity is the most careful puts in place.
Specifically, described conclusion of the business number examination scoring, by conclusion of the business number compared with the target conclusion of the business number preset,
Conclusion of the business number is the most, then conclusion of the business number examination scoring is the highest.
Specifically, described order conversion ratio is the i.e. number of striking a bargain/visitor's number, by order conversion ratio and the target preset
Order conversion ratio compares, and order conversion ratio is the highest, then order conversion ratio examination scoring is the highest.
Specifically, described average stay time examination scoring, is averagely stopped with the target preset by average stay time
Staying duration to compare, average stay time is the highest, then average stay time examination scoring is the highest；Reflected by this examination
Client's viscosity of website, this numerical value can reflect the aspects such as the page layout of on-line shop, content, commodity richness, column navigation
Situation.
The invention has the beneficial effects as follows, can be by on-line shop's operation information be carried out data analysis, including sales volume, on-line shop
The access number of the page, per capita accession page amount, conclusion of the business number, order conversion ratio, average stay time, visitor's unit price etc. multiple with
On-line shop runs closely bound up information data and carries out datumization examination scoring, the comprehensive ability effectively examining out operation people.
Embodiment described above only have expressed one embodiment of the present invention, and it describes more concrete and detailed, but also
Therefore the restriction to the scope of the claims of the present invention can not be interpreted as.It should be pointed out that, for those of ordinary skill in the art
For, without departing from the inventive concept of the premise, it is also possible to make some deformation and improvement, these broadly fall into the guarantor of the present invention
Protect scope.Therefore, the protection domain of patent of the present invention should be as the criterion with claims.
Claims (7)
1. an electric business handles performance appraisal method, it is characterised in that it comprises the following steps:
Step S101, information gathering, gather on-line shop information build Info data base, including sales volume, visitor's number, on-line shop's page
Access number, conclusion of the business number, order numbers, visitor's time of staying；
Step S102, appraisal standards set, and preset the appraisal standards of projects, scoring, weight, make the result of appraisal obtain
Datumization is marked；
Step S103, sales volume examination scoring, analyze information database and carry out sales volume examining scoring to obtain this project check
Mark；
Step S104, the access number examination scoring of on-line shop's page, analyze information database and the access number of on-line shop's page is entered
Row examination scoring obtains this project check mark；
Step S105, per capita accession page amount examination scoring, analysis information database carries out examination to accession page amount per capita to be commented
Separately win to obtain this project check mark；
Step S106, the examination scoring of conclusion of the business number, analyze information database and carry out conclusion of the business number examining scoring to obtain this project
Examination mark；
Step S107, the examination scoring of order conversion ratio, analyze information database and carry out order conversion ratio examining scoring to obtain this
Project check mark；
Step S108, the examination scoring of average stay time, analyze information database and carry out average stay time examining scoring to obtain
Obtain this project check mark；
Step S109, visitor's unit price examination scoring, analysis information database carries out examination scoring to visitor's unit price and obtains this project check
Mark；
Step S110, calculates all examination item marks, and all examination item examination mark is added to obtain finally examines mark.
A kind of electricity business the most according to claim 1 handles performance appraisal method, it is characterised in that described sales volume examination is commented
Point, by sales volume compared with the target volume in value preset, sales volume is the highest, then sales volume examination scoring is the highest.
A kind of electricity business the most according to claim 1 handles performance appraisal method, it is characterised in that the access of described on-line shop's page
A quantity that is independent access IP accessed the quantity of on-line shop's page, one page of independent visitor's repeated accesses in 24 hours
Only calculate a quantitative value, by the access number of on-line shop's page compared with the access number of the target on-line shop page preset,
The access number of on-line shop's page is the highest, then the access number examination scoring of on-line shop's page is the highest.
A kind of electricity business the most according to claim 1 handles performance appraisal method, it is characterised in that described accession page amount per capita
The i.e. access number of on-line shop's page/visitor's number, by accession page amount per capita compared with default target per capita accession page amount
Relatively, accession page amount is the highest per capita, and accession page amount examination scoring is the highest the most per capita.
A kind of electricity business the most according to claim 1 handles performance appraisal method, it is characterised in that described conclusion of the business number examination is commented
Point, by conclusion of the business number compared with the target conclusion of the business number preset, conclusion of the business number is the most, then conclusion of the business number examination scoring is also got over
High.
A kind of electricity business the most according to claim 1 handles performance appraisal method, it is characterised in that described order conversion ratio is for i.e.
Conclusion of the business number/visitor's number, by order conversion ratio compared with the target order conversion ratio preset, order conversion ratio is the highest, then
The examination scoring of order conversion ratio is the highest.
A kind of electricity business the most according to claim 1 handles performance appraisal method, it is characterised in that described average stay time is examined
Core is marked, and by average stay time compared with the average stay time of target preset, average stay time is the highest, the most averagely
Stay time examination scoring is the highest.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201610526641.XA CN106056316A (en) | 2016-07-06 | 2016-07-06 | E-commerce manager performance assessment method |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201610526641.XA CN106056316A (en) | 2016-07-06 | 2016-07-06 | E-commerce manager performance assessment method |
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| Publication Number | Publication Date |
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| CN106056316A true CN106056316A (en) | 2016-10-26 |
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ID=57201094
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| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201610526641.XA Pending CN106056316A (en) | 2016-07-06 | 2016-07-06 | E-commerce manager performance assessment method |
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Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| JP2018195313A (en) * | 2017-05-17 | 2018-12-06 | 株式会社カカオＫａｋａｏ Ｃｏｒｐ． | Perusal rate providing device and method |
| CN112651652A (en) * | 2020-12-31 | 2021-04-13 | 浙江子不语电子商务有限公司 | Performance management system |
-
2016
- 2016-07-06 CN CN201610526641.XA patent/CN106056316A/en active Pending
Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| JP2018195313A (en) * | 2017-05-17 | 2018-12-06 | 株式会社カカオＫａｋａｏ Ｃｏｒｐ． | Perusal rate providing device and method |
| CN112651652A (en) * | 2020-12-31 | 2021-04-13 | 浙江子不语电子商务有限公司 | Performance management system |
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Application publication date: 20161026 |
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