CN106022849A - New media value and effect evaluation method and system - Google Patents
New media value and effect evaluation method and system Download PDFInfo
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- CN106022849A CN106022849A CN201610546912.8A CN201610546912A CN106022849A CN 106022849 A CN106022849 A CN 106022849A CN 201610546912 A CN201610546912 A CN 201610546912A CN 106022849 A CN106022849 A CN 106022849A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0242—Determining effectiveness of advertisements
Abstract
The invention discloses a new media value and effect evaluation method and system, which relates to the field of media assessment technologies. The method comprises the steps that registering or logging in an account is carried out; the access information of a number of WeChats or microblogs is acquired; the access information is analyzed, and the value and effect of each WeChat or microblog are evaluated according to analysis results; evaluation results are sorted; monitored WeChats or microblogs are added, and grouping is carried out for management; the access information of monitored WeChats or microblogs is acquired; the access information is analyzed, and the value and effect of the WeChats or microblogs are evaluated according to analysis results; cooperating WeChats or microblogs are selected; and advertising is carried out on selected cooperating WeChats or microblogs; and the effect of advertising is analyzed and monitored through views. According to the invention, the value and effect of a new media can be quickly, effectively and automatically evaluated, which is convenient for a user to select new mediums in advertising cooperation.
Description
Technical field
The present invention relates to new media be worth and recruitment evaluation technical field, particularly relate to a kind of new media be worth with
Effect evaluation method and system.
Background technology
In the mobile Internet epoch, with microblogging and wechat, the social media as representative is rapidly developed and popularizes,
Social media with the two platform as representative all produces substantial amounts of UGC content every day.Except common user,
Enterprise and media are attracted to above these platforms, it would be desirable to allow the brand of oneself obtain the chance exposed.
Therefore, in the epoch that new media is propagated its belief on a large scale, brand enterprise or public relations firms wish methodology or
Model goes to help them to go to manage these new medias." manage " and include realizing the value assessment to new media and throwing
Put effect to judge.
In existing technical scheme, brand enterprise using new media to carry out brand promotion when,
It is generally required to three steps of experience: 1. find new media；2. new media is assessed；3. cooperate and carry out advertisement throwing
Put.There is following obvious defect in this process:
1. enterprise self does not grasp the traffic-operating period of new media；If it is to be understood that, enterprise needs to contact one by one
These new medias, or contact the Party B company having a large amount of new media resource on hand.In this process,
Link up relatively costly, and easily asked a unreasonable price；
2. enterprise does not has the means of technicalization to go to assess new media value；Enterprise can only leaf through each new matchmaker one by one
The history of body (such as wechat public number) issues article, considers that the amount of reading of article is weighed simultaneously, time-consuming takes
Power；
3. enterprise accurately cannot weigh throwing in effect；On the one hand microblog exists substantial amounts of corpse
Account, and wechat platform there is also the behaviors such as brush amount of reading, owing to not having technological means, enterprise also can only root
Go to weigh effect according to paper data.
Summary of the invention
The technical problem to be solved is to provide new media based on wechat, microblogging and is worth and effect
Assessment models, especially by building a wechat or the method and system of microblogging operation monitoring, is convenient for people to
Monitoring wechat, the operation of microblogging, identify technology by waterborne troops, conveniently identify the waterborne troops in microblogging, it is simple to
People find oneself new media advertisement launching platform applicable.
For solving above technical problem, the invention provides a kind of new media and be worth and effect evaluation method, bag
Include:
Account registration or login；
Obtain the access information of some wechat or microblogging, analyze access information and assess each according to analysis result
Wechat or the value of microblogging and effect, be then ranked up assessment result；
Add wechat or the microblogging needing monitoring, create packet and be managed；
Obtain wechat or the access information of microblogging needing monitoring, analyze access information and comment according to analysis result
Estimate wechat or the value of microblogging and effect；
Select wechat or the microblogging of cooperation, and throw in advertisement closing in the wechat or microblogging selecting cooperation；
By the effect after brush component analysis monitoring advertisement putting.
Further, the some wechat of described acquisition or the access information of microblogging, analyze access information and according to dividing
Analyse each wechat of outcome evaluation or the value of microblogging and effect, then assessment result is ranked up；Particularly as follows:
Obtain some wechat averagely read number, equalization point praise number and point praise rate, calculate described average reading number,
Equalization point praises the performance figure of the Weighted Index assessment wechat counting and putting rate of praising；
Acquisition wechat public number always reads number and total point praises several Weighted Indexes, for assessing the impact of public number
Power.
Further, the some wechat of described acquisition or the access information of microblogging, analyze access information and according to dividing
Analyse each wechat of outcome evaluation or the value of microblogging and effect, then assessment result is ranked up；Particularly as follows:
Technology is identified, it is judged that whether some microbloggings exist waterborne troops according to waterborne troops；
By calculating the weighted value of average microblogging number and microblogging number this week, assess the liveness of this microblogging；
Forward number this week by calculating and comment on several two data sums, assessing the interactive number of this microblogging.
Further, described according to waterborne troops's identification technology, it is judged that whether some microbloggings exist waterborne troops；Specifically
For:
By the way of microblogging public number article is checked in simulation, reading number and the point of every 10 minutes crawl articles are praised
Number, draws out reading number and point praises several incremental rate curves and speedup curve, judges that this is micro-according to the change of curve
Win and whether there is waterborne troops.
Further, the computing formula of described weighted value is:
C=ax+by
Wherein, C is weighted value, and a is average microblogging number, and b is microblogging number this week, and x is average microblogging number power
Number, y is microblogging number flexible strategy this week, x and y is positive integer.
The new media of the present invention is worth and recruitment evaluation system, including:
Account management module: for registration and the management and monitoring of register account number of new user；
Process evaluation module: obtain wechat or the access information of microblogging, and according to accessing information analysis assessment meter
Calculate the value of each wechat or microblogging, and the value result of wechat or microblogging is ranked up；
Creation module: for the wechat newly monitored or microblogging being added and creating packet；
Advertisement putting module: throw in advertisement in the wechat selecting cooperation or microblogging；
Research and application module: according to the brush amount data of the advertisement thrown in, analyze the effect after detection advertisement putting.
Further, described process evaluation module is that wechat processes evaluation module or microblogging processes evaluation module.
Beneficial effects of the present invention is as follows:
The present invention provides a kind of new media to be worth and effect evaluation method and system, and it can be by monitoring wechat
Or the various access information of microblogging, by performance figure and the power of influence of wechat, the waterborne troops of microblogging identifies, lives
Jerk and interactive number, detection judges the value of this new media, and then user is according to value judgment, selects to need
Wechat or the microblogging of advertisement is thrown in cooperation, and then the advertisement thrown in by the brush component analysis monitoring of wechat microblogging is imitated
Really.
The inventive method is simple, it is possible to evaluate wechat or the microblog account needing monitoring in time, rapidly
It is worth, convenient use.
Accompanying drawing explanation
Fig. 1 is that a kind of new media that the present invention provides is worth the schematic flow sheet with effect evaluation method.
Detailed description of the invention
Below in conjunction with the accompanying drawing in the embodiment of the present invention, the technical scheme in the embodiment of the present invention is carried out clearly
Chu, be fully described by, it is clear that described embodiment be only a part of embodiment of the present invention rather than
Whole embodiments.Based on the embodiment in the present invention, those of ordinary skill in the art are not making creation
The every other embodiment obtained under property work premise, broadly falls into the scope of protection of the invention.
See Fig. 1, be that a kind of new media that the present invention provides is worth and effect evaluation method, including:
101, account registration or login；
Specifically, new user carries out account registration at account management module, old user directly logs in.
102, obtain the access information of some wechat or microblogging, analyze access information and assess according to analysis result
Each wechat or the value of microblogging and effect, be then ranked up assessment result；
Owing to wechat and the account of the public are the most, and the value assessment of wechat or microblogging is different, so needing
Otherwise same mode judges；Meanwhile, user selects for convenience, needs to arrange assessment result
Sequence.
Further, above-mentioned sequence can form certain ranking list or list according to demand, it is simple to client
Screening.
103, add the wechat needing to monitor or microblogging, create packet and be managed；
Specifically, user is according to oneself demand and wants wechat or the microblogging paid close attention to, carry out new micro-signal or
The interpolation of person's microblogging number, and newly added wechat or microblogging wound group are managed, user-friendly and pipe
Reason.
104, obtain the wechat needing to monitor or the access information of microblogging, analyze access information and according to analyzing knot
Fruit assesses wechat or the value of microblogging and effect；
Specifically, helping user to monitor wechat or the microblogging needing monitoring for convenience, system can be as required
The wechat of monitoring or the various access information of microblogging, be analyzed assessment.
105, select wechat or the microblogging of cooperation, and throw in advertisement closing in the wechat or microblogging selecting cooperation；
Specifically, by wechat or the microblogging of the quality user selection needs cooperation according to wechat or microblogging, and with
It sets up the relation of advertisement putting cooperation.
106, by the effect after brush component analysis monitoring advertisement putting.
Effect after user learns advertisement putting for convenience, can monitor advertisement by brush component analysis technology
Effect after input.
Described brush component analysis is: use machine simulation to check the mode of wechat public number article, every 10 minutes
Reading number and the point of crawl article praise number, such that it is able to draw out reading number to praise several incremental rate curves and increasing with point
Speed curve, client or technical staff may utilize curve and judge whether brush amount behavior.If there is brush amount,
Then advertisement delivery effect is the best.
Further, the some wechat of described acquisition or the access information of microblogging, analyze access information and according to dividing
Analyse each wechat of outcome evaluation or the value of microblogging and effect, then assessment result is ranked up；Particularly as follows:
Obtain some wechat averagely read number, equalization point praise number and point praise rate, calculate described average reading number,
Equalization point praises the performance figure of the Weighted Index assessment wechat counting and putting rate of praising；
Acquisition wechat public number always reads number and total point praises several Weighted Indexes, for assessing the impact of public number
Power.
Specific address, is worth the important finger with recruitment evaluation using performance figure and the power of influence of wechat as wechat
Mark, is estimated wechat.
Further, the some wechat of described acquisition or the access information of microblogging, analyze access information and according to dividing
Analyse each wechat of outcome evaluation or the value of microblogging and effect, then assessment result is ranked up；Particularly as follows:
Technology is identified, it is judged that whether some microbloggings exist waterborne troops according to waterborne troops；
By calculating the weighted value of average microblogging number and microblogging number this week, assess the liveness of this microblogging；
Forward number this week by calculating and comment on several two data sums, assessing the interactive number of this microblogging.
Specific address, by being worth the assessment with effect using waterborne troops's identification, liveness and interdynamic book as microblogging
Index, it is simple to management.
Further, described according to waterborne troops's identification technology, it is judged that whether some microbloggings exist waterborne troops；Specifically
For:
By the way of microblogging public number article is checked in simulation, reading number and the point of every 10 minutes crawl articles are praised
Number, draws out reading number and point praises several incremental rate curves and speedup curve, judges that this is micro-according to the change of curve
Win and whether there is waterborne troops.
Specifically, " waterborne troops's identification " technology is by analyzing the behavior of microblogging vermicelli, such as on-line time, dispatch
Content, mutual powder account character etc., recognizable corpse account or waterborne troops；
Meanwhile, can also judge whether it is waterborne troops according to brush component analysis, " brush component analysis " technology is by using machine
The mode of wechat public number article is checked in device simulation, and reading number and the point of every 10 minutes crawl articles praise number, from
And can draw out reading number and point to praise several incremental rate curves and speedup curve, client or technical staff available
Curve judges whether brush amount behavior.
Further, the computing formula of described weighted value is:
C=ax+by
Wherein, C is weighted value, and a is average microblogging number, and b is microblogging number this week, and x is average microblogging number power
Number, y is microblogging number flexible strategy this week, x and y is positive integer.
Here average microblogging number flexible strategy and microblogging number flexible strategy this week can need to be set according to user.
A kind of new media of the present invention is worth and recruitment evaluation system, including:
Account management module: for registration and the management and monitoring of register account number of new user；
Specifically, the most conveniently need to throw in registration and the account management of the user of advertisement, it is also possible to arrange micro-
Letter or the registration of microblog media user and account management, facilitate user and service management and the operation of user person,
It is also convenient for the management day after tomorrow.
Process evaluation module: obtain wechat or the access information of microblogging, and according to accessing information analysis assessment meter
Calculate the value of each wechat or microblogging, and the value result of wechat or microblogging is ranked up；
Specifically, access information of wechat and microblogging etc. is different, needs targeted according to features
Go obtain access information be estimated.
Creation module: for the wechat newly monitored or microblogging being added and creating packet；
User increases new wechat or the microblogging needing to pay close attention to monitoring for convenience, need it is added and
Create packet.
Advertisement putting module: throw in advertisement in the wechat selecting cooperation or microblogging；
Mainly facilitate user to throw in advertisement, directly form agreement and go to carry out advertisement putting.
Research and application module: according to the brush amount data of the advertisement thrown in, analyze the effect after detection advertisement putting.
In order to ensure the monitoring of the advertisement delivery effect in later stage, it is desirable to have analyze detection module.
Further, described process evaluation module is that wechat processes evaluation module or microblogging processes evaluation module.
One of ordinary skill in the art will appreciate that all or part of flow process realizing in above-described embodiment method,
Can be by computer program and complete to instruct relevant hardware, described program can be stored in a calculating
In machine read/write memory medium, this program is upon execution, it may include such as the flow process of the embodiment of above-mentioned each method.
Wherein, described storage medium can be magnetic disc, CD, read-only store-memory body (Read-Only Memory,
Or random store-memory body (Random Access Memory, RAM) etc. ROM).
The above is the preferred embodiment of the present invention, it is noted that for the common skill of the art
For art personnel, under the premise without departing from the principles of the invention, it is also possible to make some improvements and modifications, this
A little improvements and modifications are also considered as protection scope of the present invention.
Claims (7)
1. a new media is worth and effect evaluation method, it is characterised in that including:
Account registration or login；
Obtain the access information of some wechat or microblogging, analyze access information and assess each according to analysis result
Wechat or the value of microblogging and effect, be then ranked up assessment result；
Add wechat or the microblogging needing monitoring, create packet and be managed；
Obtain wechat or the access information of microblogging needing monitoring, analyze access information and comment according to analysis result
Estimate wechat or the value of microblogging and effect；
Select wechat or the microblogging of cooperation, and throw in advertisement closing in the wechat or microblogging selecting cooperation；
By the effect after brush component analysis monitoring advertisement putting.
2. a kind of new media as claimed in claim 1 is worth and effect evaluation method, it is characterised in that institute
State the some wechat of acquisition or the access information of microblogging, analyze access information and assess each micro-according to analysis result
Letter or the value of microblogging and effect, be then ranked up assessment result；Particularly as follows:
Obtain some wechat averagely read number, equalization point praise number and point praise rate, calculate described average reading number,
Equalization point praises the performance figure of the Weighted Index assessment wechat counting and putting rate of praising；
Acquisition wechat public number always reads number and total point praises several Weighted Indexes, for assessing the impact of public number
Power.
3. a kind of new media as claimed in claim 1 is worth and effect evaluation method, it is characterised in that institute
State the some wechat of acquisition or the access information of microblogging, analyze access information and assess each micro-according to analysis result
Letter or the value of microblogging and effect, be then ranked up assessment result；Particularly as follows:
Technology is identified, it is judged that whether some microbloggings exist waterborne troops according to waterborne troops；
By calculating the weighted value of average microblogging number and microblogging number this week, assess the liveness of this microblogging；
Forward number this week by calculating and comment on several two data sums, assessing the interactive number of this microblogging.
4. a kind of new media as claimed in claim 3 is worth and effect evaluation method, it is characterised in that institute
State according to waterborne troops's identification technology, it is judged that whether some microbloggings exist waterborne troops；Particularly as follows:
By the way of microblogging public number article is checked in simulation, reading number and the point of every 10 minutes crawl articles are praised
Number, draws out reading number and point praises several incremental rate curves and speedup curve, judges that this is micro-according to the change of curve
Win and whether there is waterborne troops.
5. a kind of new media as claimed in claim 3 is worth and effect evaluation method, it is characterised in that institute
The computing formula stating weighted value is:
C=ax+by
Wherein, C is weighted value, and a is average microblogging number, and b is microblogging number this week, and x is average microblogging number power
Number, y is microblogging number flexible strategy this week, x and y is positive integer.
6. a new media is worth and recruitment evaluation system, it is characterised in that include
Account management module: for registration and the management and monitoring of register account number of new user；
Process evaluation module: obtain wechat or the access information of microblogging, and according to accessing information analysis assessment meter
Calculate the value of each wechat or microblogging, and the value result of wechat or microblogging is ranked up；
Creation module: for the wechat newly monitored or microblogging being added and creating packet；
Advertisement putting module: throw in advertisement in the wechat selecting cooperation or microblogging；
Research and application module: according to the brush amount data of the advertisement thrown in, analyze the effect after detection advertisement putting.
7. a kind of new media as claimed in claim 6 is worth and recruitment evaluation system, it is characterised in that institute
Stating process evaluation module is that wechat processes evaluation module or microblogging processes evaluation module.
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| CN201610546912.8A CN106022849A (en) | 2016-07-11 | 2016-07-11 | New media value and effect evaluation method and system |
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| CN106529992A (en) * | 2016-10-19 | 2017-03-22 | 北京百度网讯科技有限公司 | On-line content ordering method and apparatus |
| CN106713120A (en) * | 2016-12-23 | 2017-05-24 | 广州帷策智能科技有限公司 | Method and device for monitoring fan-increasing effect of image-text message of WeChat official account |
| CN107045693A (en) * | 2017-05-05 | 2017-08-15 | 北京媒立方传媒科技有限公司 | Media characteristic determination, Media Recommendation Method and device |
| CN108090072A (en) * | 2016-11-22 | 2018-05-29 | 上海看榜信息科技有限公司 | A kind of minute grade monitoring system for graph text information |
| CN108154379A (en) * | 2016-12-06 | 2018-06-12 | 腾讯科技（深圳）有限公司 | The dissemination method and device of media information |
| CN108268534A (en) * | 2016-12-30 | 2018-07-10 | 北京国双科技有限公司 | Propagating influence computational methods and device |
| CN108416684A (en) * | 2017-02-10 | 2018-08-17 | 腾讯科技（深圳）有限公司 | A kind of credibility appraisal procedure, device and the server of account main body |
| CN108419126A (en) * | 2018-01-23 | 2018-08-17 | 广州虎牙信息科技有限公司 | Abnormal main broadcaster's recognition methods, storage medium and the terminal of platform is broadcast live |
| CN109872170A (en) * | 2017-12-01 | 2019-06-11 | 深圳市慧动创想科技有限公司 | Feedback data processing method, device and computer equipment are launched in advertisement |
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| CN108154379B (en) * | 2016-12-06 | 2021-03-26 | 腾讯科技（深圳）有限公司 | Media information publishing method and device |
| CN108154379A (en) * | 2016-12-06 | 2018-06-12 | 腾讯科技（深圳）有限公司 | The dissemination method and device of media information |
| CN106713120A (en) * | 2016-12-23 | 2017-05-24 | 广州帷策智能科技有限公司 | Method and device for monitoring fan-increasing effect of image-text message of WeChat official account |
| CN108268534A (en) * | 2016-12-30 | 2018-07-10 | 北京国双科技有限公司 | Propagating influence computational methods and device |
| CN108416684B (en) * | 2017-02-10 | 2021-09-07 | 腾讯科技（深圳）有限公司 | Method and device for evaluating credibility of account main body and server |
| CN108416684A (en) * | 2017-02-10 | 2018-08-17 | 腾讯科技（深圳）有限公司 | A kind of credibility appraisal procedure, device and the server of account main body |
| CN107045693A (en) * | 2017-05-05 | 2017-08-15 | 北京媒立方传媒科技有限公司 | Media characteristic determination, Media Recommendation Method and device |
| CN109872170A (en) * | 2017-12-01 | 2019-06-11 | 深圳市慧动创想科技有限公司 | Feedback data processing method, device and computer equipment are launched in advertisement |
| CN108419126A (en) * | 2018-01-23 | 2018-08-17 | 广州虎牙信息科技有限公司 | Abnormal main broadcaster's recognition methods, storage medium and the terminal of platform is broadcast live |
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| CN109934726A (en) * | 2019-01-24 | 2019-06-25 | 北京亿幕信息技术有限公司 | A kind of institution account management system |
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