CN105933729A - Method and apparatus for pushing information, and method and apparatus for searching for information - Google Patents

Method and apparatus for pushing information, and method and apparatus for searching for information Download PDF

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Publication number
CN105933729A
CN105933729A CN201610287120.3A CN201610287120A CN105933729A CN 105933729 A CN105933729 A CN 105933729A CN 201610287120 A CN201610287120 A CN 201610287120A CN 105933729 A CN105933729 A CN 105933729A
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CN
China
Prior art keywords
information data
request
program
share
client
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Pending
Application number
CN201610287120.3A
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Chinese (zh)
Inventor
龙涛
刘正东
龙江
王莹
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Zhenjiang Huitong Electronics Co Ltd
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Zhenjiang Huitong Electronics Co Ltd
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
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Application filed by Zhenjiang Huitong Electronics Co Ltd filed Critical Zhenjiang Huitong Electronics Co Ltd
Priority to CN201610287120.3A priority Critical patent/CN105933729A/en
Publication of CN105933729A publication Critical patent/CN105933729A/en
Pending legal-status Critical Current

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Classifications

    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/23Processing of content or additional data; Elementary server operations; Server middleware
    • H04N21/239Interfacing the upstream path of the transmission network, e.g. prioritizing client content requests
    • H04N21/2393Interfacing the upstream path of the transmission network, e.g. prioritizing client content requests involving handling client requests
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/251Learning process for intelligent management, e.g. learning user preferences for recommending movies
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/258Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
    • H04N21/25866Management of end-user data
    • H04N21/25891Management of end-user data being end-user preferences
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/44Processing of video elementary streams, e.g. splicing a video clip retrieved from local storage with an incoming video stream or rendering scenes according to encoded video stream scene graphs
    • H04N21/44008Processing of video elementary streams, e.g. splicing a video clip retrieved from local storage with an incoming video stream or rendering scenes according to encoded video stream scene graphs involving operations for analysing video streams, e.g. detecting features or characteristics in the video stream
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/45Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
    • H04N21/4508Management of client data or end-user data
    • H04N21/4532Management of client data or end-user data involving end-user characteristics, e.g. viewer profile, preferences
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/45Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
    • H04N21/466Learning process for intelligent management, e.g. learning user preferences for recommending movies
    • H04N21/4668Learning process for intelligent management, e.g. learning user preferences for recommending movies for recommending content, e.g. movies
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81Monomedia components thereof
    • H04N21/8126Monomedia components thereof involving additional data, e.g. news, sports, stocks, weather forecasts
    • H04N21/8133Monomedia components thereof involving additional data, e.g. news, sports, stocks, weather forecasts specifically related to the content, e.g. biography of the actors in a movie, detailed information about an article seen in a video program

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  • Engineering & Computer Science (AREA)
  • Databases & Information Systems (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Computing Systems (AREA)
  • Computer Graphics (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)

Abstract

The invention discloses a method and apparatus for pushing information, and a method and apparatus for searching for information. The method for pushing the information comprises the following steps: receiving program information data, wherein the program information data indicates a program played by a client; and based on the program information data, generating push information data. The method for searching for the information comprises the following steps: sending program information data, wherein the program information data indicates a program played by a client; and receiving push information data, wherein the push information data is generated based on the program information data. Therefore, information search and push can be realized in an intelligent television system.

Description

The method and apparatus of pushed information, the method and apparatus of search information
Technical field
The present invention relates to intelligent television field, particularly relate to a kind of pushed information method and apparatus and A kind of method and apparatus searching for information.
Background technology
Along with the development of Internet technology, television set has had been enter into the intelligent epoch.Intelligent television refers to as intelligence Can mobile phone the same, there is full open model platform, be equipped with operating system, can be installed voluntarily by user and The program that the third party service providers such as uninstall provide, constantly enters the function of colour TV by this class method Row expands, it is possible to realized the general name of a class TV of network savvy by netting twine, wireless network.Intelligence The appearance of energy TV changes the one-time transaction pattern of traditional tv, has started for television manufacturer and has persistently handed over Easy commercial opportunity.
Based on this, the invention provides a kind of search and the scheme of pushed information, it can be applied to intelligence TV, with diversity based on user's request, it is achieved targetedly, personalized information pushing.
Summary of the invention
The problem that the present invention solves is to provide a kind of search and the scheme of pushed information, and it can be applied to Intelligent television, with diversity based on user's request, it is achieved targetedly, personalized information pushing.
For solving the problems referred to above, a kind of method that the invention provides pushed information, it is characterised in that bag Include: receive program information data, the program of described program information data instruction client terminal playing;And base In described program information data, generate pushed information data.
Optionally, described program information data includes at least one of image, sound and word.
Optionally, generate pushed information data to include: generate relevant to the program of described client terminal playing At least one of other programme informations, advertising message, product information, people information and location information.
Optionally, the method for described pushed information, also include sending described pushed information data to described visitor Family end.
Optionally, the method for described pushed information, also include receiving the playing request from described client, Described pushed information data are play in the instruction of described playing request.
Optionally, the method for described pushed information, also include, based on described playing request, generating and playing letter Breath data, and send described broadcast information data to described client.
Optionally, the method for described pushed information, also include receiving sharing request from described client, Described sharing asks instruction request share described program information data or described pushed information data and share Approach.
Optionally, the method for described pushed information, also include sharing request based on described, by described point The approach of enjoying shares described program information data or described pushed information data.
Present invention also offers a kind of method searching for information, comprising: send program information data, institute State the program of program information data instruction client terminal playing;And receive pushed information data, described propelling movement Information data generates based on described program information data.
Optionally, the method for described search information, also include sending playing request, described playing request refers to Show the described pushed information data of broadcasting;And receiving broadcast information data, described broadcast information data are bases Generate in described playing request.
Optionally, the method for described search information, also include that request is shared in transmission, described in share request and refer to Show that request is shared described program information data or described pushed information data and shares approach.
Present invention also offers the device of a kind of pushed information, comprising: first receives unit, be used for connecing Receive program information data, the program of described program information data instruction client terminal playing;And first generate Unit, for based on described program information data, generates pushed information data.
Optionally, described program information data includes at least one of image, sound and word.
Optionally, generate pushed information data to include: generate relevant to the program of described client terminal playing At least one of programme information, advertising message, product information, people information and location information.
Optionally, the device of described pushed information, also include the first transmitting element, be used for sending described in push away Send information data to described client.
Optionally, the device of described pushed information, also include the second reception unit, for receiving from institute Stating the playing request of client, described pushed information data are play in the instruction of described playing request.
Optionally, the device of described pushed information, also include the second signal generating unit, for broadcasting based on described Put request, generate broadcast information data;And second transmitting element, it is used for sending described broadcast information number According to described client.
Optionally, the device of described pushed information, also include the 3rd reception unit, for receiving from institute That states client shares request, described in share request instruction request share described program information data or described Pushed information data, and share approach.
Optionally, the device of described pushed information, also include sharing unit, for based on asking described sharing Ask, share described program information data or described pushed information data by described approach of sharing.
Present invention also offers a kind of device searching for information, comprising: the 3rd transmitting element, for sending out Send program information data, the program of described program information data instruction client terminal playing;And the 4th receive Unit, is used for receiving pushed information data, and described pushed information data are based on described program information data Generate.
Optionally, the device of described search information, also include the 4th transmitting element, being used for sending broadcasting please Asking, described pushed information data are play in the instruction of described playing request;And the 5th receive unit, be used for connecing Receiving broadcast information data, described broadcast information data generate based on described playing request.
Optionally, the device of described search information, also include the 5th transmitting element, sharing for transmission please Ask, described in share request instruction request share described program information data or described pushed information data and Share approach.
Compared with prior art, technical scheme has the advantage that
In the pushed information of present invention offer and the method for search information, by program information data and propelling movement Information data is associated.Thus, when the method for described pushed information and the method for described search information are answered When intelligent television system, can be according to the different program information data of different clients, it is thus achieved that different Pushed information data.Therefore, differentiation, personalized information pushing can be realized.
Further, the present invention provides pushed information and the method for search information also can realize pushed information Broadcasting and sharing function.
Accompanying drawing explanation
Fig. 1 is the schematic diagram of a kind of intelligent television system that the embodiment of the present invention provides;
Fig. 2 is a kind of method searching for information and a kind of method of pushed information of embodiment of the present invention offer Schematic flow sheet;
Fig. 3 is the structured flowchart of the device of a kind of pushed information that the embodiment of the present invention provides;And
Fig. 4 is the structured flowchart of a kind of device searching for information that the embodiment of the present invention provides.
Detailed description of the invention
As made in the background art, intelligent television can set up network connection.Based on this, the present invention provides A kind of method of pushed information and a kind of method searching for information, its by program information data with push letter Breath data are associated.Thus, when the method for described pushed information and the method for described search information are employed When intelligent television system, can be according to the different program information data of different clients, it is thus achieved that different pushes away Send information data.Therefore, differentiation, personalized information pushing can be realized.
Further, the present invention provides pushed information and the method for search information also can realize pushed information Broadcasting and sharing function.
Understandable, below in conjunction with the accompanying drawings for enabling the above-mentioned purpose of the present invention, feature and advantage to become apparent from The specific embodiment of the present invention is described in detail.
As depicted in figs. 1 and 2, The embodiment provides a kind of method 100 He searching for information A kind of method 200 of pushed information, the method 100 of described search information and the method for described pushed information 200 can be applied to intelligent television system 10, to realize search and the propelling movement of information.
With reference to shown in Fig. 1, described intelligent television system 10 includes client 11 and network-side 12, described Client 11 can be set up with described network-side 12 and be connected, mutual to realize information.In the present embodiment, Described client 11 refers to intelligent television.Described network-side 12 refers to server end.
Therefore, the transmission of data can be realized between client 11 and described network-side 12.That is, visitor Family end 11 can obtain relevant information from described network-side 12 according to demand;Network-side 12 also may be used simultaneously It is automatically or based on the request of described client 11, relevant information is sent to described client 11.
It addition, described intelligent television system 10 also includes controlling end 13, for building with described client 11 Vertical connection, to control described client 11.
In certain embodiments, it is by Set Top Box (not between controlled end 13 and described client 11 Illustrate) set up connection.The most described control end 13 is to pass through Set Top Box to the control of described client 11 Realize.
Based on this, the method 100 of the described search information that the embodiment of the present invention is provided includes step S101 To step S105, the method 200 of described pushed information includes that step S201 is to step S208.
In step S101, send program information data, described program information data instruction client terminal playing Program.
In the present embodiment, described program information data is to be sent to described network-side by described client 11 12。
In certain embodiments, described program information data includes image.Such as, described image can be Video that described client 11 is play or the sectional drawing of image.Described image can also be described client 11 Image identification in the station symbol of upper display.
In certain embodiments, described program information data includes sound.Such as, described sound can be Acoustic information in video that described client 11 is play or audio frequency.
In certain embodiments, described program information data includes word.Such as, described word can be Words identification in the station symbol of display in described client 11.Described word can also be described client 11 Caption information in upper broadcast program.
It should be noted that choosing of described program information data can be according to the search need of described client 11 Ask or the propelling movement demand of described network-side 12 determines, thus ensure that described client 11 can obtain and need The Search Results wanted, or ensure that described network-side 12 can determine pushed information.Such as, need as user When the search information obtained is the relevant information of some television station, described program information data needs bag Containing the image relevant to described television station or Word message.
In certain embodiments, described client 11 is that request based on user sends described programme information number According to.It is to say, when described client 11 receives the instruction from described control end 13, just send out Send described program information data.
In certain embodiments, described client 11 is to send described programme information based on preset interval time Data.It is to say, described client 11 sends a program information data at interval of the regular hour. The setting of described preset interval time can determine according to specific needs, and the present invention is not restricted.
In certain embodiments, described client 11 is to send based on the third-party request with authority.
In certain embodiments, shown by under described program information data is described client 11 current state Image, sound or Word message.
In step s 201, described program information data is received.That is, described network-side 12 receives described The described program information data that client 11 sends.
In certain embodiments, described network-side 12 is additionally provided with memorizer, temporarily or permanently to protect Deposit described program information data.
In step S202, based on described program information data, generate pushed information data.That is, described Network-side 12, based on received program information data, generates pushed information data.
In certain embodiments, generate pushed information data to include: generate and the broadcasting of described client 11 Other programme informations, advertising message, product information, people information and location information that program is correlated with are extremely Lack one of them.
In certain embodiments, the described pushed information data of generation also comprise degree of association information, described Degree of association information indicates the degree of association between described pushed information data and described program information data.
In certain embodiments, based on described program information data, generate pushed information data and include: solve Analyse described program information data, to obtain the programme information comprised in described program information data, and based on Described programme information generates the pushed information data relevant to described programme information.Described programme information can wrap Include programm name, television station's title, program performer or the information such as office worker's name, program spot for photography.
In certain embodiments, the parsing to described program information data include image characteristics extraction and analysis, Voice recognition based on frequency information, Text region etc..
In step S203, send described pushed information data to described client.
In certain embodiments, described network-side 12 is based on the request from described client 11, sends out Send described pushed information data.I.e., only ask or allow to send pushed information data in client 11 Time, just send described pushed information data.
In certain embodiments, described pushed information data are sent to described visitor by described network-side 12 automatically Family end 11.Described network-side 12 can send the most described pushed information data at interval of the regular hour.
In certain embodiments, send described pushed information data to described client to include: send and institute The degree of association stating program information data exceedes the pushed information data extremely described client of preset value, or, Send the pushed information data of the predetermined number forward with the relevancy ranking of described program information data to institute State client.
In certain embodiments, send described pushed information data to described client to include: with list Form, sends the pushed information data relevant to described program information data to described client.Described Pushed information data in list can arrange with degree of association order from high to low.
In certain embodiments, send described pushed information data to described client to include: according to relevant Degree sequence, sends described pushed information data successively.
In certain embodiments, described network-side 12 is additionally provided with the user folder with label, uses In the client 11 that mark is different, thus the pushed information data generated are sent to relevant client 11 On.
In certain embodiments, the program information data that described client 11 is sent comprises address information, Described address information indicates the IP address of described client 11, and described network-side 12 is believed based on described address Cease and the described pushed information data generated are sent to described client 11.
In step s 102, described pushed information data are received.That is, described client 11 receive from The pushed information data of described network-side 12.
So far, described client 11 can realize the search of information, and described network-side 12 can realize letter The propelling movement of breath.
In certain embodiments, described intelligent television system 10 also can further realize playing function, uses In playing the broadcast information data relevant to described pushed information data.
Specifically, in step s 103, send playing request, push away described in the instruction broadcasting of described playing request Send information data.
In certain embodiments, described pushed information data only comprise relevant to described program information data The brief information of information.Such as, described pushed information data only comprise and described programme information number According to relevant programm name.If user is interested in described relevant program, then can pass through client 11 send playing request, to obtain the broadcast information data of described related-program.
In step S204, receive the playing request from described client.That is, described client 11 The data relevant to its received pushed information data are play in request.
In step S205, based on described playing request, generate broadcast information data.
In certain embodiments, based on described playing request, generate broadcast information data and include: receiving During described playing request, transfer and described pushed information data relevant broadcast information data.
In step S206, send described broadcast information data to described client.
In certain embodiments, described broadcast information data send path and described pushed information data Transmission path is identical.
In certain embodiments, the data volume that described broadcast information packet contains is much larger than described pushed information Data.Now, the factor such as transmission speed and transmission cost can be considered, select different transmission paths Send described pushed information data and described broadcast information data respectively.
In step S104, receive described broadcast information data.The most described client 11 receives and plays From the broadcast information data that described network-side 12 is relevant to described pushed information data.It should be noted that Described herein and broadcasting include the broadcasting etc. of the display of image, audio frequency or phonotape and videotape.
In certain embodiments, described intelligent television system 10 also can further realize sharing function, uses It is correlated with in sharing described program information data or described pushed information data.
Specifically, in step 105, send share request, described in share request instruction request share institute State program information data or described pushed information data and share approach.
In step S207, receive and share request from described client.
In step S208, share request based on described, share described program letter by described approach of sharing Breath data or described pushed information data.
In certain embodiments, described intelligent television system 10 also can further realize statistical function, uses In adding up described program information data.
Specifically, described statistical function can realize based on the described third-party request with authority.Institute State third party can be authorized in the case of, transfer described network-side storage from different clients 11 Program information data, and by described program information data is analyzed, to obtain statistical data.Such as, By analyzing described program information data, audience rating data can be known.
As it is shown on figure 3, The embodiment provides the device 300 of a kind of pushed information.Described propelling movement The device 300 of information include first reception unit the 301, first signal generating unit the 302, first transmitting element 303, Second receives unit the 304, second signal generating unit the 305, second transmitting element the 306, the 3rd receives unit 307 And share unit 308.
Described first receives unit 301, is used for receiving program information data, and described program information data indicates The program of client terminal playing.
In certain embodiments, described program information data includes image, sound and word at least within One of.
Described first signal generating unit 302, for based on described program information data, generates pushed information data.
In certain embodiments, generate pushed information data to include: generate and the broadcasting of described client 11 Other programme informations, advertising message, product information, people information and location information that program is correlated with are extremely Lack one of them.
Described first transmitting element 303, is used for sending described pushed information data to described client.
In certain embodiments, described first transmitting element 303 is configured to: based on from described client The request of end 11, sends described pushed information data.
In certain embodiments, described first transmitting element 303 is configured to: Preset Time ground, interval, Automatically send described pushed information data.The most described first transmitting element 303 at interval of described default time Between, send the most described pushed information data.
In certain embodiments, described first transmitting element 303 is configured to: sends and believes with described program The degree of association of breath data exceedes the pushed information data extremely described client of preset value, or, send and institute State the pushed information data of the forward predetermined number of the relevancy ranking of program information data to described client End.
In certain embodiments, described first transmitting element 303 is configured to: in the form of a list, sends out Send the pushed information data relevant to described program information data to described client.In described list Pushed information data can arrange with degree of association order from high to low.
In certain embodiments, described first transmitting element 303 is configured to: according to relevancy ranking, Send described pushed information data successively.
Described second receives unit 304, for receiving the playing request from described client, described broadcasting Described pushed information data are play in request instruction.
Described second signal generating unit 305, for based on described playing request, generates broadcast information data.
Described second transmitting element 306, is used for sending described broadcast information data to described client.
Described 3rd receives unit 307, shares request for receiving from described client, described in share Described program information data or described pushed information data are shared in request instruction request, and share approach.
Described share unit 308, for sharing request based on described, share described by described approach of sharing Program information data or described pushed information data.
As shown in Figure 4, The embodiment provides a kind of device 400 searching for information.Described search The device 400 of information include the 3rd transmitting element 401, described 4th receive unit 402, described 4th Send unit 403, described 5th reception unit 404 and described 5th transmitting element 405.
Described 3rd transmitting element 401, is used for sending program information data, and described program information data indicates The program of client terminal playing.
In certain embodiments, described 3rd transmitting element 401 is configured to: request based on user is sent out Send described program information data.
In certain embodiments, described 3rd transmitting element 401 is configured to: based on preset interval time Send described program information data.
In certain embodiments, described 3rd transmitting element 401 is configured to: based on having the of authority The request of tripartite sends described program information data.
Described 4th receives unit 402, is used for receiving pushed information data, and described pushed information data are bases Generate in described program information data.
Described 4th transmitting element 403, is used for sending playing request, and the instruction of described playing request is play described Pushed information data.
Described 5th receives unit 404, is used for receiving broadcast information data, and described broadcast information data are bases Generate in described playing request.
Described 5th transmitting element 405, shares request for transmission, described in share request instruction request share Described program information data or described pushed information data and share approach.
Although present disclosure is as above, but the present invention is not limited to this.Any those skilled in the art, Without departing from the spirit and scope of the present invention, all can make various changes or modifications, therefore the guarantor of the present invention The scope of protecting should be as the criterion with claim limited range.

Claims (22)

1. the method for a pushed information, it is characterised in that including:
Receive program information data, the program of described program information data instruction client terminal playing;And
Based on described program information data, generate pushed information data.
Method the most according to claim 1, it is characterised in that described program information data include image, At least one of sound and word.
Method the most according to claim 1, it is characterised in that generate pushed information data and include: generate The programme information relevant to the described program of described client terminal playing, advertising message, product information, people At least one of thing information and location information.
Method the most according to claim 1, it is characterised in that also include sending described pushed information data To described client.
Method the most according to claim 4, it is characterised in that also include receiving from described client Playing request, described pushed information data are play in the instruction of described playing request.
Method the most according to claim 5, it is characterised in that also include based on described playing request, raw Become broadcast information data, and send described broadcast information data to described client.
Method the most according to claim 1, it is characterised in that also include receiving from described client Share request, described in share request instruction request share described program information data or described pushed information Data and share approach.
Method the most according to claim 7, it is characterised in that also include sharing request based on described, logical Share approach described in crossing and share described program information data or described pushed information data.
9. the method searching for information, it is characterised in that including:
Send program information data, the program of described program information data instruction client terminal playing;And
Receiving pushed information data, described pushed information data generate based on described program information data.
Method the most according to claim 9, it is characterised in that also include send playing request, described in broadcast Put request instruction and play described pushed information data;And receiving broadcast information data, described broadcasting is believed Breath data generate based on described playing request.
11. methods according to claim 9, it is characterised in that also include that request is shared in transmission, described point Enjoy request instruction request share described program information data or described pushed information data and share approach.
The device of 12. 1 kinds of pushed information, it is characterised in that including:
First receives unit, is used for receiving program information data, and described program information data instruction client is broadcast The program put;And
First signal generating unit, for based on described program information data, generates pushed information data.
13. devices according to claim 12, it is characterised in that described program information data include image, At least one of sound and word.
14. devices according to claim 12, it is characterised in that generate pushed information data and include: generate The programme information relevant to the described program of described client terminal playing, advertising message, product information, people At least one of thing information and location information.
15. devices according to claim 12, it is characterised in that also include the first transmitting element, for sending out Send described pushed information data to described client.
16. devices according to claim 15, it is characterised in that also include the second reception unit, be used for connecing Receiving the playing request from described client, described pushed information data are play in the instruction of described playing request.
17. devices according to claim 16, it is characterised in that also include the second signal generating unit, for base In described playing request, generate broadcast information data;And second transmitting element, it is used for sending described Broadcast information data are to described client.
18. devices according to claim 12, it is characterised in that also include the 3rd reception unit, be used for connecing Receive and share request from described client, described in share request instruction request and share described programme information Data or described pushed information data, and share approach.
19. devices according to claim 18, it is characterised in that also include sharing unit, for based on institute State and share request, share described program information data or described pushed information number by described approach of sharing According to.
20. 1 kinds of devices searching for information, it is characterised in that including:
3rd transmitting element, is used for sending program information data, and described program information data instruction client is broadcast The program put;And
4th receives unit, is used for receiving pushed information data, and described pushed information data are based on described joint Mesh information data generates.
21. devices according to claim 20, it is characterised in that also include the 4th transmitting element, for sending out Playing request, the instruction of described playing request is sent to play described pushed information data;And the 5th receive single Unit, is used for receiving broadcast information data, and described broadcast information data are to generate based on described playing request 's.
22. devices according to claim 20, it is characterised in that also include the 5th transmitting element, for sending out Send and share request, described in share request instruction request share described program information data or described propelling movement letter Cease data and share approach.
CN201610287120.3A 2016-04-29 2016-04-29 Method and apparatus for pushing information, and method and apparatus for searching for information Pending CN105933729A (en)

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