CN105898410A - Video recommendation method and server - Google Patents

Video recommendation method and server Download PDF

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Publication number
CN105898410A
CN105898410A CN201510932823.2A CN201510932823A CN105898410A CN 105898410 A CN105898410 A CN 105898410A CN 201510932823 A CN201510932823 A CN 201510932823A CN 105898410 A CN105898410 A CN 105898410A
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CN
China
Prior art keywords
video
user
user preference
mark
preference set
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Pending
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CN201510932823.2A
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Chinese (zh)
Inventor
蔡佩
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LeTV Information Technology Beijing Co Ltd
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LeTV Information Technology Beijing Co Ltd
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Application filed by LeTV Information Technology Beijing Co Ltd filed Critical LeTV Information Technology Beijing Co Ltd
Priority to CN201510932823.2A priority Critical patent/CN105898410A/en
Publication of CN105898410A publication Critical patent/CN105898410A/en
Pending legal-status Critical Current

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Classifications

    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/251Learning process for intelligent management, e.g. learning user preferences for recommending movies
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/251Learning process for intelligent management, e.g. learning user preferences for recommending movies
    • H04N21/252Processing of multiple end-users' preferences to derive collaborative data
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/258Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
    • H04N21/25866Management of end-user data
    • H04N21/25891Management of end-user data being end-user preferences

Abstract

The invention discloses a video recommendation method and a server, and relates to the field of network videos. The method comprises that a user preference set of videos watched by a user is obtained from a video library according to a watching record of the user; the watching record of the user comprises identifications associated with the videos watched by the user, and the user preference set comprises identifications associated with videos which the user prefers; and videos which matches the user preference set in the video library are determined to be recommended videos. Thus, videos in which users may be interested are recommended for the users according to different preferences of the users, the recommended videos are highly similar to videos which the users expect, video information which the users need most is provided for the users, and user experience is improved.

Description

Video recommendation method and server
Technical field
The present invention relates to communication technical field, in particular it relates to a kind of video recommendation method and one Server.
Background technology
There is much information in video playback application program (APP) page, such as, include that the same day, hot broadcast regarded Frequently, the content such as video recommendations, user can read these information when browsing the APP page, and The content of preference of selecting to control oneself is watched.
In the prior art, hot broadcast on the same day and video recommendations mainly recommend the video that click volume is big, and This recommendation is not that the preference according to different user carries out recommending, when the video therefore recommended is a lot Wait is not that user is desired or user is uninterested.I.e. lacking one in prior art can be according to not The method carrying out video recommendations with the preference of user.
Summary of the invention
Lack and can carry out video recommendations according to the preference of different user present in prior art Technical problem, the invention provides a kind of video recommendation method, and the method includes: watch according to user Record obtains user in video library and watches the user preference set of video, and wherein said user watches note Record includes the mark associated by the video that user watched, and described user preference set includes user preference The mark associated by video;By true with the video that described user preference set is mated in described video library It is set to recommendation video.
Correspondingly, present invention also offers a kind of server, this server includes: acquisition module, uses The user preference set of video is watched, wherein in obtaining user in video library according to watching record of user Described watching record of user includes the mark associated by the video that user watched, described user preference set Close the mark associated by video including user preference;And determine module, for by described video library In the video that mates with described user preference set be defined as recommending video.
Use video recommendation method and the server of present invention offer, by according to watching record of user Obtain in video library user watch the user preference set of video, by described video library with described use The video of family sets of preferences coupling is defined as recommending video, it is possible to realize preference according to different user to User recommends its video that may be interested, and this video recommendations is high with the expectation similarity of user, reaches To providing a user with the effect of the video information needed most, improve Consumer's Experience.
Other features and advantages of the present invention will give specifically in detailed description of the invention part subsequently Bright.
Accompanying drawing explanation
Accompanying drawing is used to provide a further understanding of the present invention, and constitutes the part of description, It is used for explaining the present invention together with detailed description below, but is not intended that the limit to the present invention System.In the accompanying drawings:
Fig. 1 is the structural representation of the example server according to one embodiment of the present invention;And
Fig. 2 is the example flow diagram of the video recommendation method according to one embodiment of the present invention.
Description of reference numerals
10 acquisition modules 20 determine module 100 server
Detailed description of the invention
Below in conjunction with accompanying drawing, the detailed description of the invention of the present invention is described in detail.It is to be understood that It is that detailed description of the invention described herein is merely to illustrate and explains the present invention, is not limited to The present invention.
Will be exemplified below the thought of the present invention, it is to be understood that these examples be that but not limited is shown Example, protection scope of the present invention is not limited to this:
In order to the thought of the present invention is clearly described, enter with example server provided by the present invention Row explains.
Fig. 1 is the structural representation of the example server 100 according to one embodiment of the present invention, should Server 100 may include that acquisition module 10, for obtaining at video library according to watching record of user Middle user watches the user preference set of video, and wherein said watching record of user includes that user watched The mark associated by video, described user preference set includes the mark associated by the video of user preference Know;And determine module 20, for by described video library with regarding that described user preference set is mated Frequency is defined as recommending video.Preferably, this server 100 also includes: video library, described video library bag Include multiple video and at least one mark associated with multiple videos.Preferably, described acquisition module For: using the union operation result of the mark in watching record of user as described user preference set. Preferably, described determine module for: the video in described video library has at least one with described In the case of at least one in user preference set identifies identical mark, determine that there is like-identified Video for recommend video.Preferably, this server also includes sending module, for by described recommendation Video is sent to terminal.
In order to realize the purpose of the present invention, server 100 can configure video library, wherein said video library Multiple video and at least one mark associated with multiple videos can be included.Such as, in video library Can include corresponding to each video of any number of video and described any number of video At least one mark, such as video A can have mark a, b, c.Video B can have mark A, b, d etc..
During video recommendations, the acquisition module 10 of this server 100 can watch note according to user Record obtains user in video library and watches the user preference set of video.Wherein, described user watches note Record can include the mark associated by the video that user watched, if such as user watched video A With video B, then watching record of user will include mark a of video A, b, c, and video B Mark a, b, d.In order to know the preference of user, user can be watched note by described acquisition module 10 The union operation result of the mark in record is as described user preference set so that described user preference set Conjunction can include the mark associated by the video of user preference, if such as user watched video A and Video B, then user preference set can include the union of mark of video A and video B, i.e. a, b, C, d.
Then, server 100 cover half block 20 really can by described video library with described user preference The video of sets match is defined as recommending video.Preferably, described determine that module 20 can regard described Frequently to have at least one identical with at least one mark in described user preference set for the video in storehouse In the case of mark, determine that the video with like-identified is for recommending video.Such as, as it has been described above, If user preference set includes identifying a, b, c, d, it is determined that module 20 can be by video library The mark of other videos compares with these marks, if (such as, its mark of the video C in described video library Knowing is a, b, e) has at least one identical with at least one mark in described user preference set Mark, the most now determines that module 20 may determine that the video C with this like-identified is for recommending video; If and/or the video D in described video library (such as, it is designated a, c, d) has at least one The mark identical with at least one mark in described user preference set, it is determined that module 20 is the most also May determine that the video D with this like-identified is for recommending video.I.e. determine that module 20 can be by arbitrarily The video meeting the requirement of above-mentioned coupling of quantity is defined as recommending video simultaneously.
Preferably, this server 100 can also include sending module, and this sending module can push away described Recommending video be sent to terminal and show, wherein said terminal can be mobile phone, computer, notes This computer, panel computer etc..
It should be appreciated that video A, B, C, D in above-mentioned embodiment and its mark, regard Frequently the quantity of A, B, C, D and its mark is all only used as illustrating the example of inventive concept, this Bright being not limited thereto, such as watching record of user, user preference set can include the most suitably Video and recommendation video in the mark of quantity, video library can also be any the most suitably quantity, this This is not defined by invention.
Use such embodiment, determine the preference of different user according to watching record of user, with This recommends it may video interested to user, it is seen that the expectation phase of this video recommendations and user Seemingly spend height (in view of the difference preference of different user), reach to provide a user with the video information needed most Effect, substantially increase Consumer's Experience.
According to another embodiment of the invention, server 100 cover half block 20 really can also basis User preference set is incompatible determines the similar users having similar preference to this user, and sight based on similar users See that record determines the video of recommendation.Concrete execution process is as follows:
Server 100 cover half block 20 really can be true according to the user preference set of acquisition module 10 acquisition Determining similar users, wherein said similar users is the user preference set of another user and this another user Close and match with described user preference set;And it is additionally operable to another use according to the similar users determined Family sets of preferences determines recommendation video.Preferably, described determine that module 20 is additionally operable to: another user Another user preference set have at least one with described user preference set at least one mark In the case of identical mark, determine that this another user is for similar users.Preferably, described mould is determined Block 20 is additionally operable to: the mark in the mark in another user preference set being gathered with described user is carried out Relatively;And identifying and the mark in described user preference set in another user preference set described Know inconsistent in the case of, corresponding to the inconsistent mark in another user preference set described Video is defined as recommending video.
For example, in order to realize the purpose of the present invention, server 100 can configure video library, wherein Described video library can include multiple video and at least one mark associated with multiple videos.Example As, video library can include each of any number of video and described any number of video At least one mark corresponding to individual video, such as video A can have mark a, b, c.Video B Can have mark a, b, d etc..
During video recommendations, the acquisition module 10 of this server 100 can watch note according to user Record obtains user in video library and watches the user preference set of video.Wherein, described user watches note Record can include the mark associated by the video that user watched, if such as user watched video A With video B, then watching record of user will include mark a of video A, b, c, and video B Mark a, b, d.In order to know the preference of user, user can be watched note by described acquisition module 10 The union operation result of the mark in record is as described user preference set so that described user preference set Conjunction can include the mark associated by the video of user preference, if such as user watched video A and Video B, then user preference set can include the union of mark of video A and video B, i.e. a, b, C, d.
Then, server 100 cover half block 20 really can determine similar according to described user preference set User, wherein said similar users is user preference set and the institute of another user and this another user State user preference set to match.Preferably, described determine that module 20 can be at another of another user It is identical with at least one mark in described user preference set that user preference set has at least one In the case of mark, determine that this another user is for similar users.For example, the user of user's first is inclined Good set includes identifying a, b, c, d, and the user preference set of user's second includes identifying a, b, e, D, f, then may determine that user's first and user's second similar users the most each other.
When needs recommend video for user's first, the described of server 100 determines that module 20 can be by another Mark during mark in one user preference set is gathered with described user compares;And described The situation that mark in another user preference set is inconsistent with the mark in described user preference set Under, it is defined as the video corresponding to the inconsistent mark in another user preference set described recommending Video.For example, when recommending video for user's first, owing to its similar users is user's second, because of The user preference set of user's second (can be included identifying a, b, e, d, f) with the use of user's first by this (including identifying a, b, c, d) compare, understand according to comparing, the user of user's first is inclined for family sets of preferences Good set does not include identifying e, f, now, determines that module 20 then can will identify regarding corresponding to e, f Frequency is defined as recommending video, and this mainly considers that user's first and user's second are similar users, both Preference is close, and the video that therefore user's second has been seen the most also is that user's first is interested.Further, The similar users quantity of one user is unique, and such as user's first can its in addition to user's second He is multiple users, and server 100 can enter to user's first according to the user preference set of multiple similar users Row video recommendations, detailed process is similar with above-mentioned embodiment, does not repeats them here.
Preferably, this server 100 can also include sending module, and this sending module can push away described Recommending video be sent to terminal and show, wherein said terminal can be mobile phone, computer, notes This computer, panel computer etc..
It should be appreciated that video A, B in above-mentioned embodiment and its mark, video A, Quantity, Yong Hujia and user's second of B and its mark is all only used as showing of inventive concept is described Example, the invention is not limited in this, and such as watching record of user, user preference set can include appointing Anticipate the video in the suitably mark of quantity, video library and to recommend video can also be the most suitably Quantity, and a user can have any number of similar users, and this is not limited by the present invention Fixed.
Use such embodiment, determine different user according to watching record of user and similar users Preference, recommend it may video interested with this to user, it is seen that this video recommendations and use The expectation similarity at family is high (in view of the difference preference of different user), reaches to provide a user with and needs most The effect of video information, substantially increase Consumer's Experience.
However, it should be understood that those skilled in the art can select according to practical situation configuration service device Select any one in above two video recommendation method, or above-mentioned two video can also be performed simultaneously push away Recommend operation, to obtain more preferable recommendation effect.
Fig. 2 is the example flow diagram of the video recommendation method according to one embodiment of the present invention, such as figure Shown in 2, the method may comprise steps of:
Step 1001, the user watching video according to watching record of user acquisition user in video library is inclined Good set, wherein said watching record of user includes the mark associated by the video that user watched, institute State user preference set and include the mark associated by video of user preference;And
Step 1002, is defined as pushing away by the video mated with described user preference set in described video library Recommend video.
Preferably, described video library includes multiple video and at least one mark associated with multiple videos Know.
Preferably, described according to watching record of user obtain in video library user watch the user of video Sets of preferences includes: the union operation result of the mark in watching record of user is described user preference set Close.
Preferably, described the video mated with described user preference set in described video library is defined as Video is recommended to include: the video in described video library has at least one and described user preference set In at least one identical mark of mark in the case of, determine that the video with like-identified is for recommending Video.
Preferably, described recommendation video is sent to terminal.
Preferably, the method also includes: determine similar users, Qi Zhongsuo according to described user preference set State user preference set and described user preference set that similar users is another user and this another user Conjunction matches;According to another user preference set of the similar users determined, determine recommendation video.
Preferably, determine that similar users includes according to described user preference set: another another user It is identical with at least one mark in described user preference set that one user preference set has at least one Mark in the case of, determine that this another user is for similar users.
Preferably, recommendation video bag is determined according to another user preference set of the similar users determined Include:
Mark in mark in another user preference set being gathered with described user compares;
Mark in another user preference set described differs with the mark in described user preference set In the case of cause, by true for the video corresponding to the inconsistent mark in another user preference set described It is set to recommendation video.
It should be appreciated that each detailed description of the invention of above-mentioned video recommendation method, the most in example The embodiment of server does and has explained (as mentioned above), do not repeated them here.Further, Those skilled in the art can according to disclosure of the invention select in above-mentioned various embodiments arbitrary Person, or select the combination of above-mentioned various embodiment to carry out configuration service device, and other replacement is real The mode of executing also falls into protection scope of the present invention.
Use video recommendation method and the server of present invention offer, it is possible to realize according to different user Preference to user recommend its may video interested, this video recommendations is similar to the expectation of user Degree height, reaches to provide a user with the effect of the video information needed most, improves Consumer's Experience.
The preferred embodiment of the present invention is described in detail above in association with accompanying drawing, but, the present invention is not It is limited to the detail in above-mentioned embodiment, in the technology concept of the present invention, can be to this The technical scheme of invention carries out multiple simple variant, and these simple variant belong to the protection model of the present invention Enclose.
It is further to note that each the concrete technology described in above-mentioned detailed description of the invention is special Levy, in the case of reconcilable, can be combined by any suitable means, in order to avoid not Necessary repetition, various possible compound modes are illustrated by the present invention the most separately.
Additionally, combination in any can also be carried out between the various different embodiment of the present invention, as long as It is without prejudice to the thought of the present invention, and it should be considered as content disclosed in this invention equally.

Claims (16)

1. a video recommendation method, it is characterised in that the method includes:
Obtain user in video library according to watching record of user and watch the user preference set of video, its Described in watching record of user include the mark associated by the video that user watched, described user preference Set includes the mark associated by video of user preference;And
It is defined as the video mated with described user preference set in described video library recommending video.
Method the most according to claim 1, it is characterised in that described video library includes multiple regarding Frequency and at least one mark associated with multiple videos.
Method the most according to claim 2, it is characterised in that described according to watching record of user Acquisition user in video library watches the user preference set of video and includes: the mark in watching record of user The union operation result known is described user preference set.
Method the most according to claim 3, it is characterised in that described by described video library with The video of described user preference set coupling is defined as recommending video to include: regarding in described video library Frequency has the situation of at least one mark identical with at least one mark in described user preference set Under, determine that the video with like-identified is for recommending video.
Method the most according to claim 4, it is characterised in that described recommendation video is sent to Terminal.
Method the most according to claim 5, it is characterised in that the method also includes:
Determine that similar users, wherein said similar users are another user according to described user preference set And the user preference set of this another user matches with described user preference set;And
According to another user preference set of the similar users determined, determine recommendation video.
Method the most according to claim 6, it is characterised in that according to described user preference set Determine that similar users includes: another user preference set another user has at least one with described In the case of at least one in user preference set identifies identical mark, determine that this another user is Similar users.
Method the most according to claim 7, it is characterised in that according to the similar users determined Another user preference set determines that recommendation video includes:
Mark in mark in another user preference set being gathered with described user compares;With And
Mark in another user preference set described differs with the mark in described user preference set In the case of cause, by true for the video corresponding to the inconsistent mark in another user preference set described It is set to recommendation video.
9. a server, it is characterised in that this server includes:
Acquisition module, watches the use of video for obtaining user in video library according to watching record of user Family sets of preferences, wherein said watching record of user includes the mark associated by the video that user watched Knowing, described user preference set includes the mark associated by the video of user preference;And
Determine module, for being determined by the video mated with described user preference set in described video library For recommending video.
Server the most according to claim 9, it is characterised in that this server also includes: regard Frequently storehouse, described video library includes multiple video and at least one mark associated with multiple videos.
11. servers according to claim 10, it is characterised in that described acquisition module is used In: using the union operation result of the mark in watching record of user as described user preference set.
12. servers according to claim 11, it is characterised in that described determine that module is used In: the video in described video library has at least one and at least in described user preference set In the case of the mark that individual mark is identical, determine that the video with like-identified is for recommending video.
13. servers according to claim 12, it is characterised in that this server also includes sending out Send module, for described recommendation video is sent to terminal.
14. servers according to claim 13, it is characterised in that described determine that module is also used In: according to described user preference set determine similar users, wherein said similar users be another user with And the user preference set of this another user matches with described user preference set;And it is additionally operable to root Recommendation video is determined according to another user preference set of the similar users determined.
15. servers according to claim 14, it is characterised in that described determine that module is also used In: another user preference set another user has at least one and described user preference set At least one identical mark of mark in the case of, determine that this another user is for similar users.
16. servers according to claim 15, it is characterised in that described determine that module is also used In: the mark in the mark in another user preference set being gathered with described user compares;With And in another user preference set described mark inconsistent with the mark in described user preference set In the case of, the video corresponding to the inconsistent mark in another user preference set described is determined For recommending video.
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