CN105893420A - Detection method and device of advertisement playing abnormity - Google Patents
Detection method and device of advertisement playing abnormity Download PDFInfo
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- CN105893420A CN105893420A CN201510869211.3A CN201510869211A CN105893420A CN 105893420 A CN105893420 A CN 105893420A CN 201510869211 A CN201510869211 A CN 201510869211A CN 105893420 A CN105893420 A CN 105893420A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/955—Retrieval from the web using information identifiers, e.g. uniform resource locators [URL]
- G06F16/9566—URL specific, e.g. using aliases, detecting broken or misspelled links
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Abstract
The embodiment of the invention provides a detection method and device of advertisement playing abnormity. The method comprises the following steps: obtaining log data generated by a client side in an advertisement playing process; analyzing the log data, and extracting parameter information which reflects the advertisement playing abnormity; and if the extracted parameter information comprises an abnormity characteristic value, determining that the advertisement playing abnormity appears. The technical scheme can realize a purpose that abnormal phenomena that an advertisement is stuck and is vague when the advertisement is played can be quickly detected in real time.
Description
Technical field
The present invention relates to the information processing technology, particularly relate to a kind of advertisement and play abnormal detection method
And device.
Background technology
Existing advertiser is after throwing in advertisement, it is common that uses the mode of manual observation to detect advertisement and broadcasts
Put effect, such as the readability of picture when advertisement is play, with or without card, the problem such as smudgy.
But, it is difficult to the visitor throughout each broadcasting advertisement by manual type detection advertisement playing effect
Family end, i.e. enables by artificial observation to there being can not being diagnosed to be immediately of bad effect to come into question
Reason, and the method for this employing manual detection wastes time and energy.
Summary of the invention
Embodiments of the invention provide a kind of advertisement to play abnormal detection method and device, can realize
Detect the abnormal phenomenas such as when advertisement is play, the card of appearance pauses, smudgy real-time.
For reaching above-mentioned purpose, The embodiment provides a kind of advertisement and play abnormal detection
Method, described method includes: obtain the daily record data that client produces in playing advertisement process；
Described daily record data is analyzed, extracts reflection advertisement and play abnormal parameter information；If carrying
The parameter information taken includes characteristic value, it is determined that occur that advertisement is play abnormal.
Further, the daily record data that described acquisition client produces in playing advertisement process includes:
Obtain the result of the client request Advertisement Server that client produces in playing advertisement process
The url data of the result of url data and/or client terminal playing advertisement.
Further, described described daily record data is analyzed, extracts reflection advertisement and play different
Normal parameter information includes: extract the url data of the result of described client request Advertisement Server
And/or state parameter in the url data of the result of client terminal playing advertisement and/or consume duration ginseng
Number.
Further, if the parameter information of described extraction includes characteristic value, it is determined that occur
Advertisement is play abnormal including: if the url data of the result of described client request Advertisement Server or
State parameter in the url data of the result of client terminal playing advertisement is failure status value, it is determined that
In advertisement is play, occur that smudgy or card broadcasting is abnormal；Or, if described client please
Ask the url data of the result of Advertisement Server or the url data of the result of client terminal playing advertisement
In consumption duration parameters beyond preset duration value, it is determined that occur smudgy in advertisement is play
Or the broadcasting of card is abnormal.
Further, described determine occur advertisement play abnormal after also include: trigger advertising service
Device carries out ability self-test operations, if self-test operations result is that Advertisement Server is normal, it is determined that for
It is abnormal that network reason causes described advertisement to occur in broadcasting, and switches current network；If self-inspection
Operating result is that Advertisement Server is abnormal, it is determined that cause described advertisement playing for Advertisement Server
Middle occur extremely, triggering and reporting to the police, and start stand-by advertisement server.
Embodiments of the invention additionally provide a kind of advertisement and play abnormal detection device, described device
Including: data acquisition module, for obtaining the daily record number that client produces in playing advertisement process
According to；Parameter extraction module, for being analyzed described daily record data, extracts reflection advertisement and broadcasts
Put abnormal parameter information；Abnormality detection module, if the parameter information for extracting includes exception
Eigenvalue, it is determined that occur that advertisement is play abnormal.
Further, described data acquisition module is playing advertisement process specifically for obtaining client
Url data and/or the client terminal playing of the result of the client request Advertisement Server of middle generation are wide
The url data of the result accused.
Further, described parameter extraction module is specifically for extracting described client request advertisement clothes
Shape in the url data of the url data of the result of business device and/or the result of client terminal playing advertisement
State parameter and/or consumption duration parameters.
Further, described abnormality detection module specifically for, if described client request advertisement clothes
State in the url data of the url data of the result of business device or the result of client terminal playing advertisement
Parameter is failure status value, it is determined that occur that in advertisement is play smudgy or card broadcasting is different
Often；Or, if the url data of the result of described client request Advertisement Server or client are broadcast
Consumption duration parameters in the url data of the result putting advertisement exceeds preset duration value, it is determined that
Advertisement occurs in playing that smudgy or card broadcasting is abnormal.
Further, described device also includes: abnormality processing module, for occurring playing in advertisement
After exception, trigger Advertisement Server and carry out ability self-test operations, if self-test operations result is advertisement
Server is normal, it is determined that causes described advertisement to occur in broadcasting for network reason abnormal, and cuts
Change current network；If it is abnormal that self-test operations result is Advertisement Server, it is determined that for advertising service
It is abnormal that device causes described advertisement to occur in broadcasting, triggers and reports to the police, and starts stand-by advertisement server.
Abnormal detection method and device are play in the advertisement that the embodiment of the present invention provides, by obtaining in real time
Take the daily record data that client produces in playing advertisement process, to wherein reflecting that advertisement is play different
Normal parameter information extracts, and after comparing with characteristic value, determines currently playing
Whether advertisement occurs playing extremely, improves advertisement and plays abnormal detection efficiency.
Accompanying drawing explanation
Fig. 1 plays the method flow diagram of abnormal one embodiment of detection method for the advertisement that the present invention provides；
One sample figure of daily record data that Fig. 2 provides for the present invention；
Another sample figure of daily record data that Fig. 3 provides for the present invention；
Fig. 4 plays the structural representation of abnormal detection one embodiment of device for the advertisement that the present invention provides；
Fig. 5 plays the structural representation of abnormal detection another embodiment of device for the advertisement that the present invention provides.
Detailed description of the invention
The basic inventive concept of the present invention is, the daily record produced client in playing advertisement process
Data can reflecting, advertisement is play abnormal parameter information and is analyzed, determines that abnormal feelings are play in advertisement
Condition.
Embodiment one
Fig. 1 plays the method flow of abnormal one embodiment of detection method for the advertisement that the present invention provides
Figure, the executive agent of the method can be the device with data processing function, and this device can be independent
Device, or be integrated in Advertisement Server.
With reference to Fig. 1, in step S110, obtain the daily record that client produces in playing advertisement process
Data.
Client can produce substantial amounts of daily record data in playing advertisement process, these daily record data bags
Include data and the generation when playing advertisement that client produces to Advertisement Server request advertising resource
Data, these data have recorded client in the behavioural information play in advertisement process.
Preferably, in obtaining the daily record data that client produces in playing advertisement process, mainly
Obtain the url data of result of client request Advertisement Server and/or client terminal playing advertisement
The url data of result.Because both daily record datas more can embody the broadcasting feelings of Current ad
Condition.
S120, is analyzed daily record data, extracts reflection advertisement and plays abnormal parameter information.
Generally, in a certain operating process of logdata record, the information of each operation behavior, passes through
Analyze and extract in daily record data the ginseng that can reflect that client plays exception in playing advertisement process
Number information, and judge i.e. to can get corresponding operating behavior to the design parameter value of its parameter information
Whether there is exception, and then judge whether client terminal playing ad data exists exception.
Such as, url data and/or the visitor of the result of Advertisement Server is asked for above-mentioned client
In the url data of the result that family end plays advertisement, all existence parameter and consumption duration parameters.
The two parameter information reflects client successively asks the result of Advertisement Server and client to be broadcast
Put the result of advertisement state (success or failure state) and consume duration (request advertisement duration,
Play advertisement duration).Such as, Fig. 2 and Fig. 3 respectively this programme be given two is about client
The result (Fig. 3) of the end request result (Fig. 2) of Advertisement Server and client terminal playing advertisement
Url data.
In Fig. 2, the parameter majority of this URL be all client currently play video data,
ID, facility information, the ad data etc. of acquisition.
What wherein " err " (marking with gray scale in figure) parameter described is that client asks advertising service
The state of device, 0 represents successfully, and 450 represent that request server is due to the failure of network reason, 451 tables
Show that request server is due to time-out failure etc..
What wherein " ut " (marking with gray scale in figure) parameter represented is that client asks advertising service
Device is always time-consuming from initiating request to return data, and this parameter can show server performance and net
Network situation.Such as, when server performance and network condition are good, then the parameter value of corresponding ut is less,
Otherwise then the parameter value of ut is bigger.
In Fig. 3, the parameter majority of this URL be all client currently play video data,
ID, facility information etc., also include the current information in the advertisement play described.
Wherein what " err " parameter described is the state of client downloads promotional literature, and 0 represents successfully,
460 represent that request server loses due to time-out due to the failure of network reason, 461 expression request servers
Lose etc..
What wherein " ut " (marking with gray scale in figure) parameter represented is that client is from initiating advertisement literary composition
It is total time-consuming that part downloads to after having downloaded, and this parameter can show server performance and network
Situation.Such as, when server performance and network condition are good, then the parameter value of corresponding ut is less,
Otherwise then the parameter value of ut is bigger.
S130, if the parameter information extracted includes characteristic value, it is determined that occur that advertisement is play
Abnormal.
In playing advertisement process, abnormal parameter information is play for reflection client, if this parameter
Information includes the characteristic value that category parameter is corresponding, then judge that corresponding daily record data is corresponding
Operation behavior exists abnormal, and then judges occur extremely during client terminal playing ad data, as play
Advertisement be likely to occur smudgy, card etc. abnormal phenomena.In Fig. 2, if " err " ginseng
The parameter value of number is characteristic value 450 or 451；And/or the parameter value of " ut " is relatively big, exceed
Characteristic value (5000ms), it is determined that occur that advertisement is play abnormal.The most such as in Fig. 3, as
Really the parameter value of " err " parameter is characteristic value 460 or 461；And/or the parameter value of " ut "
Relatively big, exceed characteristic value (5000ms), it is determined that occur that advertisement is play abnormal.
In concrete application scenarios, in order to reduce the abnormal interference brought to detection of accidental broadcasting,
Reduce the workload of follow-up maintenance, it is preferable that when above-mentioned parameter information repeatedly occurs off-note
Determine occur that abnormal testing result is play in advertisement after value again.
Further, after determining that advertisement occurs playing abnormal testing result, also can take as follows
Maintenance strategy: trigger Advertisement Server perform service ability detection, if advertising service run just
Often, disposal ability in the reasonable scope, then can be concluded that it is that network reason causes advertisement to play extremely,
And whole requests of corresponding region are switched to machine room, change Virtual network operator, handover network；As
Fruit detects advertising service operation exception, triggers alarm mechanism the most immediately, will be distributed to current service
The request of device distributes standby server；Meanwhile, the advertisement to there is failed download is rolled off the production line place
Reason.
Abnormal detection method is play in the advertisement that the embodiment of the present invention provides, by obtaining client in real time
Hold the daily record data produced in playing advertisement process, to wherein reflecting that abnormal ginseng is play in advertisement
Number information are extracted, and after comparing with characteristic value, determine that currently playing advertisement is
No occur playing extremely, improves advertisement and plays abnormal detection efficiency.
Further, this programme is preferentially chosen client request Advertisement Server in daily record data
The url data of the url data of result and/or the result of client terminal playing advertisement is as to be detected
Daily record data, more improves advertisement and plays abnormal detection efficiency.
Embodiment two
Fig. 4 plays the structural representation of abnormal detection one embodiment of device for the advertisement that the present invention provides
Figure.Fig. 4 shown device can be used for performing the method step of embodiment as shown in Figure 1.
With reference to Fig. 4, this advertisement is play abnormal detection device and is specifically included: summary display module 410
Module 420 is represented, wherein with control:
Data acquisition module 410, for obtaining the daily record that client produces in playing advertisement process
Data；Parameter extraction module 420, for being analyzed daily record data, extracts reflection advertisement
Play abnormal parameter information；Abnormality detection module 430, if wrap in the parameter information extracted
Include characteristic value, it is determined that occur that advertisement is play abnormal.
Abnormal detection device is play in the advertisement that the embodiment of the present invention provides, by obtaining client in real time
Hold the daily record data produced in playing advertisement process, to wherein reflecting that abnormal ginseng is play in advertisement
Number information are extracted, and after comparing with characteristic value, determine that currently playing advertisement is
No occur playing extremely, improves advertisement and plays abnormal detection efficiency.
Further, above-mentioned data acquisition module 410 is playing advertisement specifically for obtaining client
During the url data of result of client request Advertisement Server that produces and/or client broadcast
Put the url data of the result of advertisement.
Further, above-mentioned abnormality detection module 430 specifically for, if client request advertisement clothes
State in the url data of the url data of the result of business device or the result of client terminal playing advertisement
Parameter is failure status value, it is determined that occur that in advertisement is play smudgy or card broadcasting is different
Often；Or, if the url data of the result of client request Advertisement Server or client terminal playing are wide
Consumption duration parameters in the url data of the result accused is beyond preset duration value, it is determined that in advertisement
Broadcasting occurring, smudgy or card broadcasting is abnormal.
On this basis, as it is shown in figure 5, above-mentioned advertisement is play in abnormal detection device, also may be used
Including: abnormality processing module 440, after occurring playing extremely in advertisement, triggers advertising service
Device carries out ability self-test operations, if self-test operations result is that Advertisement Server is normal, it is determined that for
It is abnormal that network reason causes described advertisement to occur in broadcasting, and switches current network；If self-inspection
Operating result is that Advertisement Server is abnormal, it is determined that cause described advertisement playing for Advertisement Server
Middle occur extremely, triggering and reporting to the police, and start stand-by advertisement server.
In this programme, preferentially choose the result of client request Advertisement Server in daily record data
The url data of the result of url data and/or client terminal playing advertisement is as daily record number to be detected
According to, more improve advertisement and play abnormal detection efficiency.
Above-mentioned the method according to the invention and device can realize in hardware, firmware, or are implemented
For being storable in recording in medium (such as CD ROM, RAM, floppy disk, hard disk or magneto-optic disk)
Software or computer code, or be implemented through network download original storage at long-range record
In medium or nonvolatile machine readable media and the computer generation in local recording medium will be stored in
Code, thus method described here can be stored in use general purpose computer, application specific processor or
At such software on the record medium of able to programme or specialized hardware (such as ASIC or FPGA)
Reason.Being appreciated that computer, processor, microprocessor controller or programmable hardware include can
Store or receive software or the storage assembly (such as, RAM, ROM, flash memory etc.) of computer code,
When described software or computer code are by computer, processor or hardware access and execution, it is achieved
Processing method described here.Additionally, when general purpose computer accesses for realizing the place being shown in which
During the code managed, general purpose computer is converted to the process being shown in which for execution by the execution of code
Special-purpose computer.
The above, the only detailed description of the invention of the present invention, but protection scope of the present invention is not
Be confined to this, any those familiar with the art in the technical scope that the invention discloses,
Change can be readily occurred in or replace, all should contain within protection scope of the present invention.Therefore, originally
The protection domain of invention should be as the criterion with described scope of the claims.
Claims (10)
1. abnormal detection method is play in an advertisement, it is characterised in that described method includes:
Obtain the daily record data that client produces in playing advertisement process；
Described daily record data is analyzed, extracts reflection advertisement and play abnormal parameter information；
If the parameter information extracted includes characteristic value, it is determined that occur that advertisement is play abnormal.
Method the most according to claim 1, it is characterised in that described acquisition client is being broadcast
Put the daily record data produced in advertisement process to include:
Obtain the result of the client request Advertisement Server that client produces in playing advertisement process
Url data and/or the url data of result of client terminal playing advertisement.
Method the most according to claim 2, it is characterised in that described to described daily record data
Being analyzed, the parameter information extracting reflection advertisement broadcasting abnormal includes:
Url data and/or the client of extracting the result of described client request Advertisement Server are broadcast
State parameter in the url data of the result putting advertisement and/or consumption duration parameters.
Method the most according to claim 3, it is characterised in that if the parameter letter of described extraction
Breath includes characteristic value, it is determined that occur that advertisement is play abnormal including:
If the url data of the result of described client request Advertisement Server or client terminal playing are wide
State parameter in the url data of the result accused is failure status value, it is determined that in advertisement is play
Occur that smudgy or card broadcasting is abnormal；Or,
If the url data of the result of described client request Advertisement Server or client terminal playing are wide
Consumption duration parameters in the url data of the result accused is beyond preset duration value, it is determined that in advertisement
Broadcasting occurring, smudgy or card broadcasting is abnormal.
5. according to the method according to any one of claim 1-4, it is characterised in that described determine
Occur that advertisement also includes after playing extremely:
Trigger Advertisement Server and carry out ability self-test operations, if self-test operations result is advertising service
Device is normal, it is determined that cause described advertisement to occur in broadcasting for network reason abnormal, and switching is worked as
Front network；
If it is abnormal that self-test operations result is Advertisement Server, it is determined that causes institute for Advertisement Server
State advertisement and occur abnormal in broadcasting, trigger and report to the police, and start stand-by advertisement server.
6. abnormal detection device is play in an advertisement, it is characterised in that described device includes:
Data acquisition module, for obtaining the daily record data that client produces in playing advertisement process；
Parameter extraction module, for being analyzed described daily record data, extracts reflection advertisement and broadcasts
Put abnormal parameter information；
Abnormality detection module, if the parameter information for extracting includes characteristic value, it is determined that
Occur that advertisement is play abnormal.
Device the most according to claim 6, it is characterised in that described data acquisition module has
The knot of the client request Advertisement Server that body produces in playing advertisement process for obtaining client
The url data of fruit and/or the url data of the result of client terminal playing advertisement.
Device the most according to claim 7, it is characterised in that described parameter extraction module has
Body is for extracting url data and/or the client of the result of described client request Advertisement Server
State parameter in the url data of the result playing advertisement and/or consumption duration parameters.
Device the most according to claim 8, it is characterised in that described abnormality detection module has
Body is used for,
If the url data of the result of described client request Advertisement Server or client terminal playing are wide
State parameter in the url data of the result accused is failure status value, it is determined that in advertisement is play
Occur that smudgy or card broadcasting is abnormal；Or,
If the url data of the result of described client request Advertisement Server or client terminal playing are wide
Consumption duration parameters in the url data of the result accused is beyond preset duration value, it is determined that in advertisement
Broadcasting occurring, smudgy or card broadcasting is abnormal.
10. according to the device according to any one of claim 6-9, it is characterised in that described dress
Put and also include:
Abnormality processing module, after occurring playing extremely in advertisement, triggers Advertisement Server and carries out
Ability self-test operations, if self-test operations result is that Advertisement Server is normal, it is determined that former for network
Abnormal because causing described advertisement to occur in broadcasting, and switch current network；
If it is abnormal that self-test operations result is Advertisement Server, it is determined that causes institute for Advertisement Server
State advertisement and occur abnormal in broadcasting, trigger and report to the police, and start stand-by advertisement server.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201510869211.3A CN105893420A (en) | 2015-12-01 | 2015-12-01 | Detection method and device of advertisement playing abnormity |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201510869211.3A CN105893420A (en) | 2015-12-01 | 2015-12-01 | Detection method and device of advertisement playing abnormity |
Publications (1)
| Publication Number | Publication Date |
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| CN105893420A true CN105893420A (en) | 2016-08-24 |
Family
ID=57002971
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
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| CN201510869211.3A Pending CN105893420A (en) | 2015-12-01 | 2015-12-01 | Detection method and device of advertisement playing abnormity |
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| CN106372254A (en) * | 2016-09-28 | 2017-02-01 | 广州华多网络科技有限公司 | Business data processing method and device, and terminal |
| CN107046488A (en) * | 2017-03-31 | 2017-08-15 | 北京奇艺世纪科技有限公司 | A kind of advertisement putting fault detection method, apparatus and system |
| CN107066386A (en) * | 2017-04-12 | 2017-08-18 | 合网络技术（北京）有限公司 | The method of testing and system of a kind of video ads |
| CN107103047A (en) * | 2017-03-31 | 2017-08-29 | 北京奇艺世纪科技有限公司 | A kind of method and device for inquiring about advertisement putting abnormal cause |
| CN108052280A (en) * | 2017-11-29 | 2018-05-18 | 努比亚技术有限公司 | A kind of data cached delet method, terminal and computer readable storage medium |
| CN110035056A (en) * | 2019-02-22 | 2019-07-19 | 阿里巴巴集团控股有限公司 | A kind of playback equipment detection method and device |
| CN110473025A (en) * | 2019-08-21 | 2019-11-19 | 北京智云联众科技有限公司 | A kind of outdoor advertising put-on method |
| CN112261118A (en) * | 2020-10-19 | 2021-01-22 | 腾讯科技（深圳）有限公司 | Multimedia data anomaly detection method, terminal and server |
| CN112423144A (en) * | 2020-10-30 | 2021-02-26 | 深圳市酷开软件技术有限公司 | Multimedia resource exception handling method, device, equipment and storage medium |
| CN112465569A (en) * | 2020-12-16 | 2021-03-09 | 北京搜狐新媒体信息技术有限公司 | Data processing method, advertising system, electronic device and computer storage medium |
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| Publication number | Priority date | Publication date | Assignee | Title |
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| CN106372254A (en) * | 2016-09-28 | 2017-02-01 | 广州华多网络科技有限公司 | Business data processing method and device, and terminal |
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| CN107103047A (en) * | 2017-03-31 | 2017-08-29 | 北京奇艺世纪科技有限公司 | A kind of method and device for inquiring about advertisement putting abnormal cause |
| CN107103047B (en) * | 2017-03-31 | 2020-07-03 | 北京奇艺世纪科技有限公司 | Method and device for inquiring reason of advertisement delivery abnormity |
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| CN110473025A (en) * | 2019-08-21 | 2019-11-19 | 北京智云联众科技有限公司 | A kind of outdoor advertising put-on method |
| CN112261118A (en) * | 2020-10-19 | 2021-01-22 | 腾讯科技（深圳）有限公司 | Multimedia data anomaly detection method, terminal and server |
| CN112423144A (en) * | 2020-10-30 | 2021-02-26 | 深圳市酷开软件技术有限公司 | Multimedia resource exception handling method, device, equipment and storage medium |
| CN112423144B (en) * | 2020-10-30 | 2023-11-21 | 深圳市酷开软件技术有限公司 | Multimedia resource exception handling method, device, equipment and storage medium |
| CN112465569A (en) * | 2020-12-16 | 2021-03-09 | 北京搜狐新媒体信息技术有限公司 | Data processing method, advertising system, electronic device and computer storage medium |
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