CN105872465A - Method and equipment for displaying propagandized information - Google Patents
Method and equipment for displaying propagandized information Download PDFInfo
- Publication number
- CN105872465A CN105872465A CN201610226764.1A CN201610226764A CN105872465A CN 105872465 A CN105872465 A CN 105872465A CN 201610226764 A CN201610226764 A CN 201610226764A CN 105872465 A CN105872465 A CN 105872465A
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- CN
- China
- Prior art keywords
- information
- advertisement information
- equipment
- frequency card
- photographic head
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
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Classifications
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N7/00—Television systems
- H04N7/18—Closed-circuit television [CCTV] systems, i.e. systems in which the video signal is not broadcast
-
- G—PHYSICS
- G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
- G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
- G09F9/00—Indicating arrangements for variable information in which the information is built-up on a support by selection or combination of individual elements
Landscapes
- Engineering & Computer Science (AREA)
- Physics & Mathematics (AREA)
- General Physics & Mathematics (AREA)
- Theoretical Computer Science (AREA)
- Multimedia (AREA)
- Signal Processing (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
Abstract
The application aims to provide a method and equipment for displaying propagandized information. Compared with the prior art, according to the method and equipment disclosed by the application, the propagandized information and video information shot by a camera are acquired, and the propagandized information and the video information are switched and displayed on a display screen so as to attract attention of a user, stimulate the interest of the user and promote user experience; and then according to the currently displayed propagandized information, exchange information corresponding to the propagandized information is sent to user equipment so as to improve efficiency of displaying the propagandized information. Furthermore, according to the method and equipment disclosed by the application, when a distance with a radio frequency card is sensed to be in a preset threshold, information of the radio frequency card is acquired, and according to the information of the radio frequency card, a corresponding article is transmitted, so that functions of the equipment for displaying the propagandized information are increased and resource utilization efficiency is improved.
Description
Technical field
The application relates to computer realm, particularly relates to a kind of technology for showing advertisement information.
Background technology
It is traditionally used for showing the usual function singleness of equipment of advertisement information, allows user connect the most passively
By information, the attention rate therefore suffered from is the highest, inefficient, result in the waste of resource.And along with
The development of science and technology, needs a kind of multi-functional equipment for showing advertisement information to attract the note of user
Meaning power, excites the interest of user, allows user accept information the most on one's own initiative, improves display advertisement information
Efficiency, promote Consumer's Experience.
Summary of the invention
One purpose of the application is to provide a kind of method and apparatus for showing advertisement information.
An aspect according to the application, it is provided that a kind of method for showing advertisement information, wherein,
The method includes:
Obtain advertisement information and the video information of photographic head shooting；
Switching shows described advertisement information and described video information on a display screen；
According to currently displaying described advertisement information, send corresponding the converting of described advertisement information to subscriber equipment
Change information.
According to further aspect of the application, it is provided that a kind of equipment for showing advertisement information, its
In, this equipment includes:
First device, for obtaining advertisement information and the video information of photographic head shooting；
Second device, shows described advertisement information and described video information for switching on a display screen；
3rd device, for according to currently displaying described advertisement information, sending described a surname to subscriber equipment
The redemption information that breath of delivering a letter is corresponding.
Compared with prior art, the application obtains advertisement information and the video information of photographic head shooting, and
Switching shows described advertisement information and described video information on a display screen, attracts the attention of user, swashs
The interest at hair family, promotes Consumer's Experience, then according to currently displaying described advertisement information, to user
Equipment sends the redemption information that described advertisement information is corresponding, thus improves the efficiency showing described advertisement information.
Further, the application is when sensing that the distance with radio-frequency card, within predetermined threshold, obtains described radio frequency
The information of card, and according to the information of described radio-frequency card, transmit corresponding article, thus increase and be used for showing
The function of the equipment of advertisement information, improves the level of resources utilization.
Accompanying drawing explanation
The detailed description that non-limiting example is made made with reference to the following drawings by reading, this Shen
Other features, objects and advantages please will become more apparent upon:
Fig. 1 illustrates a kind of method flow diagram for showing advertisement information according to one aspect of the application；
Fig. 2 illustrates a kind of method for showing advertisement information according to one preferred embodiment of the application
Flow chart；
Fig. 3 illustrates according to the application a kind of equipment signal for showing advertisement information in terms of another
Figure；
Fig. 4 illustrates that a kind of equipment for showing advertisement information according to one preferred embodiment of the application shows
It is intended to.
In accompanying drawing, same or analogous reference represents same or analogous parts.
Detailed description of the invention
Below in conjunction with the accompanying drawings the application is described in further detail.
In one typical configuration of the application, terminal, the equipment of service network and trusted party all include
One or more processors (CPU), input/output interface, network interface and internal memory.
Internal memory potentially includes the volatile memory in computer-readable medium, random access memory
(RAM) and/or the form such as Nonvolatile memory, such as read only memory (ROM) or flash memory (flash
RAM).Internal memory is the example of computer-readable medium.
Computer-readable medium includes that removable media permanent and non-permanent, removable and non-is permissible
Information storage is realized by any method or technology.Information can be computer-readable instruction, data knot
Structure, the module of program or other data.The example of the storage medium of computer includes, but are not limited to phase
Become internal memory (PRAM), static RAM (SRAM), dynamic random access memory
(DRAM), other kinds of random access memory (RAM), read only memory (ROM), electricity
Erasable Programmable Read Only Memory EPROM (EEPROM), fast flash memory bank or other memory techniques, read-only
Compact disc read-only memory (CD-ROM), digital versatile disc (DVD) or other optical storage,
Magnetic cassette tape, magnetic disk storage or other magnetic storage apparatus or any other non-transmission medium,
Can be used for the information that storage can be accessed by a computing device.According to defining herein, computer-readable
Medium does not include non-temporary computer readable media (transitory media), as modulation data signal and
Carrier wave.
Fig. 1 illustrates a kind of method flow diagram for showing advertisement information according to one aspect of the application.
The method comprising the steps of S11, step S12 and step S13.Specifically, in step s 11, if
Standby 1 video information obtaining advertisement information and photographic head shooting；In step s 12, equipment 1 is in display
On screen, switching shows described advertisement information and described video information；In step s 13, equipment 1 is according to working as
The described advertisement information of front display, sends, to subscriber equipment, the redemption information that described advertisement information is corresponding.
Here, described equipment 1 comprises the hardware such as photographic head, display screen.Described photographic head can be used for clapping
Take the photograph real-time video information；Such as, if described equipment 1 is placed on by road, can be by described shooting
Head shooting real-time street view video information, and show described real-time street view video information by described display screen.
Described advertisement information can be with the form being video, it is also possible to be the form of picture.Can be by prestoring
Or the mode of network transmission obtains described advertisement information.
Preferably, the quantity of described photographic head is one or more；In step s 11, equipment 1 obtains
Multiple video informations that advertisement information and multiple photographic head shoot respectively.
Such as, the quantity of described photographic head can be two, lays respectively at front and the back of the body of described equipment 1
Face.If described equipment 1 is placed on by road, can be real by the photographic head shooting at described equipment 1 back side
Time streetscape video information, if there being user above to pass by from described equipment 1, described equipment 1 front can be passed through
The video information of user passed by real time of photographic head shooting；And, also by the program pre-set,
Switching shows described advertisement information and front, the real-time video information of back side photographic head shooting on a display screen,
Thus attract the attention of user, excite the interest of user, promote Consumer's Experience.
In step s 13, equipment 1, according to currently displaying described advertisement information, sends to subscriber equipment
The redemption information that described advertisement information is corresponding.
Here, described redemption information includes can be used for the information that redeemable article part is worth.Such as, described
Redemption information can be to include the form of reward voucher.Assume to show on the display screen of presently described equipment 1
About the described advertisement information of article A, user's first passes by described equipment 1 the described circular letter of viewing of stopping
Breath, then subscriber equipment (the such as movement such as smart mobile phone, panel computer carried with to described user's first
Equipment) send the described redemption information about article A, thus promote the efficiency showing described advertisement information.
In another embodiment, user's first may also select whether to receive the described redemption information about article A.
Preferably, in step s 13, equipment 1 according to currently displaying described advertisement information, based on
IBeacon technology subscriber equipment within the scope of respective distances sends the exchange that described advertisement information is corresponding
Information.
Here, the working method of described iBeacon (must agree) technology is, equipped with low-power consumption bluetooth (BLE)
The equipment of communication function uses BLE technology to send oneself distinctive ID to around, receives this ID's
Application software can take some actions according to this ID.
Certainly, those skilled in the art will be understood that above-mentioned iBeacon technology is only for example, and other are existing
Wireless communication technology that is that have or that occur from now on, such as near-field communication (NFC) etc., such as applicable
Application, within also should being included in the application protection domain, and is incorporated herein with way of reference at this.
Fig. 2 illustrates a kind of method for showing advertisement information according to one preferred embodiment of the application
Flow chart.
The method comprising the steps of S11 ', step S12 ', step S13 ', step S14 ' and step S15 '.?
This, described step S11 ', step S12 ', step S13 ' with step S11, step S12, step in Fig. 1
Rapid S13 content is identical or essentially identical, for simplicity's sake, repeats no more.
Specifically, in step S14 ' in, equipment 1 when sense the distance with radio-frequency card predetermined threshold it
In, obtain the information of described radio-frequency card；In step S15 ' in, equipment 1 according to the information of described radio-frequency card,
Transmit corresponding article.
In the present embodiment, described equipment 1 possesses RF identification (RFID) function and penetrates equipped with high frequency
Frequency identifies the hardware such as (HF RFID) read write line.The radio-frequency card held as user and HF rfid interrogator
Distance within the scope of discernible, then can obtain the information of described video card.Such as, described radio frequency
The information of card can include the information of the completely certain amount of customer consumption.Then, according to the letter of described radio-frequency card
Corresponding article are sent to the object out hole of described equipment 1 by breath.Here, described article can include turning round
Multiple kinds such as egg, toy, beverage.
Fig. 3 illustrates according to the application a kind of equipment 1 for showing advertisement information in terms of another, its
In, equipment 1 includes first device the 11, second device 12 and the 3rd device 13.
Specifically, described first device 11 obtains advertisement information and the video information of photographic head shooting；Described
Second device 12 switches the described advertisement information of display and described video information on a display screen；Described 3rd dress
Put 13 according to currently displaying described advertisement information, send corresponding the converting of described advertisement information to subscriber equipment
Change information.
Here, described equipment 1 comprises the hardware such as photographic head, display screen.Described photographic head can be used for clapping
Take the photograph real-time video information；Such as, if described equipment 1 is placed on by road, can be by described shooting
Head shooting real-time street view video information, and show described real-time street view video information by described display screen.
Described advertisement information can be with the form being video, it is also possible to be the form of picture.Can be by prestoring
Or the mode of network transmission obtains described advertisement information.
Preferably, the quantity of described photographic head is one or more；Described first device 11 obtains circular letter
Multiple video informations that breath and multiple photographic head shoot respectively.
Such as, the quantity of described photographic head can be two, lays respectively at front and the back of the body of described equipment 1
Face.If described equipment 1 is placed on by road, can be real by the photographic head shooting at described equipment 1 back side
Time streetscape video information, if there being user above to pass by from described equipment 1, described equipment 1 front can be passed through
The video information of user passed by real time of photographic head shooting；And, also by the program pre-set,
Switching shows described advertisement information and front, the real-time video information of back side photographic head shooting on a display screen,
Thus attract the attention of user, excite the interest of user, promote Consumer's Experience.
Described 3rd device 13, according to currently displaying described advertisement information, sends described a surname to subscriber equipment
The redemption information that breath of delivering a letter is corresponding.
Here, described redemption information includes can be used for the information that redeemable article part is worth.Such as, described
Redemption information can be to include the form of reward voucher.Assume to show on the display screen of presently described equipment 1
About the described advertisement information of article A, user's first passes by described equipment 1 the described circular letter of viewing of stopping
Breath, then subscriber equipment (the such as movement such as smart mobile phone, panel computer carried with to described user's first
Equipment) send the described redemption information about article A, thus promote the efficiency showing described advertisement information.
In another embodiment, user's first may also select whether to receive the described redemption information about article A.
Preferably, described 3rd device 13 is according to currently displaying described advertisement information, based on iBeacon
Technology subscriber equipment within the scope of respective distances sends the redemption information that described advertisement information is corresponding.
Here, the working method of described iBeacon (must agree) technology is, equipped with low-power consumption bluetooth (BLE)
The equipment of communication function uses BLE technology to send oneself distinctive ID to around, receives this ID's
Application software can take some actions according to this ID.
Certainly, those skilled in the art will be understood that above-mentioned iBeacon technology is only for example, and other are existing
Wireless communication technology that is that have or that occur from now on, such as near-field communication (NFC) etc., such as applicable
Application, within also should being included in the application protection domain, and is incorporated herein with way of reference at this.
Fig. 4 illustrates a kind of equipment for showing advertisement information according to one preferred embodiment of the application
1, wherein, equipment 1 includes first device 11 ', the second device 12 ', the 3rd device 13 ', the 4th device
14 ' and the 5th device 15 '.
Here, described first device 11 ', the second device 12 ', the 3rd device 13 ' and the first dress in Fig. 3
Put the 11, second device the 12, the 3rd device 13 content identical or essentially identical, for simplicity's sake, no longer
Repeat.
Specifically, described 4th device 14 ' is when sensing that the distance with radio-frequency card, within predetermined threshold, obtains
Take the information of described radio-frequency card；Described 5th device 15 ', according to the information of described radio-frequency card, transmits correspondence
Article.
In the present embodiment, described equipment 1 possesses RF identification (RFID) function and penetrates equipped with high frequency
Frequency identifies the hardware such as (HF RFID) read write line.The radio-frequency card held as user and HF rfid interrogator
Distance within the scope of discernible, then can obtain the information of described video card.Such as, described radio frequency
The information of card can include the information of the completely certain amount of customer consumption.Then, according to the letter of described radio-frequency card
Corresponding article are sent to the object out hole of described equipment 1 by breath.Here, described article can include turning round
Multiple kinds such as egg, toy, beverage.
Compared with prior art, the application obtains advertisement information and the video information of photographic head shooting, and
Switching shows described advertisement information and described video information on a display screen, attracts the attention of user, swashs
The interest at hair family, promotes Consumer's Experience, then according to currently displaying described advertisement information, to user
Equipment sends the redemption information that described advertisement information is corresponding, thus improves the efficiency showing described advertisement information.
Further, the application is when sensing that the distance with radio-frequency card, within predetermined threshold, obtains described radio frequency
The information of card, and according to the information of described radio-frequency card, transmit corresponding article, thus increase and be used for showing
The function of the equipment of advertisement information, improves the level of resources utilization.
It should be noted that the application can be carried out in the assembly of hardware at software and/or software,
Such as, special IC (ASIC), general purpose computer can be used or any other is similar hard
Part equipment realizes.In one embodiment, the software program of the application can be performed by processor
To realize steps described above or function.Similarly, the software program of the application (includes the number being correlated with
According to structure) can be stored in computer readable recording medium storing program for performing, such as, and RAM memory, magnetic
Or CD-ROM driver or floppy disc and similar devices.It addition, some steps of the application or function can use
Hardware realizes, and such as, performs the circuit of each step or function as coordinating with processor.
It addition, the part of the application can be applied to computer program, such as computer program
Instruction, when it is computer-executed, by the operation of this computer, can call or provide basis
The present processes and/or technical scheme.And call the programmed instruction of the present processes, may be deposited
Store up fixing or movably in record medium, and/or by broadcast or other signal bearing medias
Data stream and be transmitted, and/or be stored in the computer equipment that runs according to described programmed instruction
In working storage.Here, include a device according to an embodiment of the application, this device bag
Include the memorizer for storing computer program instructions and for performing the processor of programmed instruction, wherein,
When this computer program instructions is performed by this processor, trigger this plant running based on aforementioned according to this
The method of multiple embodiments of application and/or technical scheme.
It is obvious to a person skilled in the art that the application is not limited to the thin of above-mentioned one exemplary embodiment
Joint, and in the case of without departing substantially from spirit herein or basic feature, it is possible to concrete with other
Form realizes the application.Therefore, no matter from the point of view of which point, embodiment all should be regarded as exemplary
, and be nonrestrictive, scope of the present application is limited by claims rather than described above
It is fixed, it is intended that all changes fallen in the implication of equivalency and scope of claim are included
In the application.Any reference in claim should not be considered as limit involved right want
Ask.Furthermore, it is to be understood that " an including " word is not excluded for other unit or step, odd number is not excluded for plural number.
In device claim, multiple unit or the device of statement can also pass through soft by a unit or device
Part or hardware realize.The first, the second word such as grade is used for representing title, and is not offered as any spy
Fixed order.
Claims (8)
1., for the method showing advertisement information, wherein, the method includes:
A obtains advertisement information and the video information of photographic head shooting；
B switches the described advertisement information of display and described video information on a display screen；
C, according to currently displaying described advertisement information, sends described advertisement information to subscriber equipment corresponding
Redemption information.
Method the most according to claim 1, wherein, described method also includes:
When sensing that the distance with radio-frequency card, within predetermined threshold, obtains the information of described radio-frequency card；
According to the information of described radio-frequency card, transmit corresponding article.
Method the most according to claim 1 and 2, wherein, the quantity of described photographic head be one or
Multiple；
Wherein, described step a includes:
Multiple video informations that acquisition advertisement information and multiple photographic head shoot respectively.
The most according to the method in any one of claims 1 to 3, wherein, described step c includes:
According to currently displaying described advertisement information, based on iBeacon technology within the scope of respective distances
Subscriber equipment send redemption information corresponding to described advertisement information.
5., for showing an equipment for advertisement information, wherein, this equipment includes:
First device, for obtaining advertisement information and the video information of photographic head shooting；
Second device, shows described advertisement information and described video information for switching on a display screen；
3rd device, for according to currently displaying described advertisement information, sending described a surname to subscriber equipment
The redemption information that breath of delivering a letter is corresponding.
Equipment the most according to claim 5, wherein, described equipment also includes:
4th device, for when sensing that the distance with radio-frequency card, within predetermined threshold, is penetrated described in acquisition
The information of frequency card；
5th device, for the information according to described radio-frequency card, transmits corresponding article.
7. according to the equipment described in claim 5 or 6, wherein, the quantity of described photographic head be one or
Multiple；
Wherein, described first device is used for:
Multiple video informations that acquisition advertisement information and multiple photographic head shoot respectively.
8. according to the equipment according to any one of claim 5 to 7, wherein, described 3rd device is used for:
According to currently displaying described advertisement information, based on iBeacon technology within the scope of respective distances
Subscriber equipment send redemption information corresponding to described advertisement information.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201610226764.1A CN105872465A (en) | 2016-04-13 | 2016-04-13 | Method and equipment for displaying propagandized information |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201610226764.1A CN105872465A (en) | 2016-04-13 | 2016-04-13 | Method and equipment for displaying propagandized information |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN105872465A true CN105872465A (en) | 2016-08-17 |
Family
ID=56637597
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201610226764.1A Pending CN105872465A (en) | 2016-04-13 | 2016-04-13 | Method and equipment for displaying propagandized information |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN105872465A (en) |
Citations (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN1906590A (en) * | 2004-01-12 | 2007-01-31 | 可口可乐公司 | Interactive networked product container |
| CN101501716A (en) * | 2006-05-30 | 2009-08-05 | 戴尔产品有限公司 | Location-specific delivery of promotional content to mobile consumer device |
| CN203631073U (en) * | 2013-11-07 | 2014-06-04 | 西安宝康硕电子通讯科技有限公司 | Interesting and intelligent advertising board |
| CN204375350U (en) * | 2015-01-15 | 2015-06-03 | 许银龙 | A kind of novel interactive intelligent advisement player |
| CN204390685U (en) * | 2015-01-28 | 2015-06-10 | 成都世纪天鸿网络科技有限公司 | The interactive network formula advertisement machine that a kind of three screen displays are shown |
-
2016
- 2016-04-13 CN CN201610226764.1A patent/CN105872465A/en active Pending
Patent Citations (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN1906590A (en) * | 2004-01-12 | 2007-01-31 | 可口可乐公司 | Interactive networked product container |
| CN101501716A (en) * | 2006-05-30 | 2009-08-05 | 戴尔产品有限公司 | Location-specific delivery of promotional content to mobile consumer device |
| CN203631073U (en) * | 2013-11-07 | 2014-06-04 | 西安宝康硕电子通讯科技有限公司 | Interesting and intelligent advertising board |
| CN204375350U (en) * | 2015-01-15 | 2015-06-03 | 许银龙 | A kind of novel interactive intelligent advisement player |
| CN204390685U (en) * | 2015-01-28 | 2015-06-10 | 成都世纪天鸿网络科技有限公司 | The interactive network formula advertisement machine that a kind of three screen displays are shown |
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Application publication date: 20160817 |