CN105847422A - User tracking method and server - Google Patents
User tracking method and server Download PDFInfo
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- CN105847422A CN105847422A CN201610323812.9A CN201610323812A CN105847422A CN 105847422 A CN105847422 A CN 105847422A CN 201610323812 A CN201610323812 A CN 201610323812A CN 105847422 A CN105847422 A CN 105847422A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/535—Tracking the activity of the user
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/01—Protocols
- H04L67/02—Protocols based on web technology, e.g. hypertext transfer protocol [HTTP]
Abstract
An embodiment of the invention provides a user tracking method and server. The method comprises the following steps: when an access request sent by a browser is received, a user cookie is read from the access request; if the access request does not contain the user cookie, an Internet protocol address corresponding to the browser is read; the user cookie of the browser is searched via the Internet protocol; corresponding relation between the Internet protocol address and the user cookie is stored in the server; when the user cookie is found out, a user is tracked via the user cookie. Via the user tracking solution provided by the user tracking method and server provided in the embodiment of the invention, the user can be effectively tracked.
Description
Technical field
The present invention relates to browser client identification technical field, particularly relate to a kind of usertracking method and server.
Background technology
At present, in order to promote the experience of user, when user uses browser access website, user can be tracked by Website server, in order to user carries out personalized recommendation, such as: accessing information according to the history of user is that user recommends information interested.Existing usertracking scheme is: when user uses browser access website, Website server reads the user Cookie arranged in browser from the access request that browser sends, user is identified according to the user Cookie read, after identifying user, call the history access record corresponding with user Cookie, user is carried out personalized recommendation.If this user is new user, Website server will be unable to successfully get user Cookie, and now, Website server will arrange user Cookie in a browser.That is, when user uses browser access website, if Website server gets in browser user Cookie, can determine that this user is old user, if not getting user Cookie, can determine that this user is new user.
But, owing to the reasons such as secure browser is arranged can cause user's Cookie setup failed, when user's Cookie setup failed, browser there will be no user Cookie.Owing to browser not existing user Cookie, therefore when user is again by browser access website, the access request sent will not be carried user Cookie, user website server then cannot successfully get user Cookie, web browser will determine that the user is new user, therefore, the history access record of this user can't be called, user is carried out personalized recommendation.
Visible, user cannot be tracked by existing usertracking scheme effectively, causes the most at last effectively to carry out personalized recommendation for user owing to cannot be tracked user, affects the experience of user.
Summary of the invention
Embodiments provide a kind of usertracking method and server, to solve the problem that user cannot be tracked by existing usertracking scheme effectively.
In order to solve the problems referred to above, the invention discloses a kind of usertracking method, including: when receiving the access request that browser sends, from described access request, read user cookie；If described access request does not exist user cookie, then read the Internet protocol address that described browser is corresponding；The user cookie of described browser is searched by described Internet protocol address；Wherein, in server, storage has the corresponding relation of Internet protocol address and user cookie；When finding user cookie, according to described user cookie, user is tracked.
In order to solve the problems referred to above, the invention discloses a kind of server, including: the first read module, for when receiving the access request that browser sends, reads user cookie from described access request；Second read module, if there is not user cookie in described access request, then reads the Internet protocol address that described browser is corresponding；Search module, for being searched the user cookie of described browser by described Internet protocol address；Wherein, in described server, storage has the corresponding relation of Internet protocol address and user cookie；Identification module, for when finding user cookie, is tracked user according to described user cookie.
The usertracking method of present invention offer and server, in server, storage has IP corresponding with browser for user cookie (the Internet Protocol arranged for browser, Internet protocol) corresponding relation of address, server is when receiving the access request that browser sends, user cookie is read from access request, determine that as the unsuccessful user of reading cookie user is new user the most blindly, but read the IP address that browser is corresponding further, by IP address search user cookie, when finding user cookie, according to user cookie, user is tracked.So, even if user Cookie setup failed in a browser, but owing to the storage of server side has the corresponding relation of user Cookie and IP address, therefore, can also be by IP address search to user Cookie, without old user is defined as new user by mistake, therefore user can be tracked by usertracking scheme that the embodiment of the present invention provides effectively.
Accompanying drawing explanation
In order to be illustrated more clearly that the embodiment of the present invention or technical scheme of the prior art, the accompanying drawing used required in embodiment or description of the prior art will be briefly described below, apparently, accompanying drawing in describing below is some embodiments of the present invention, for those of ordinary skill in the art, on the premise of not paying creative work, it is also possible to obtain other accompanying drawing according to these accompanying drawings.
Fig. 1 is the flow chart of steps of a kind of usertracking method of according to embodiments of the present invention；
Fig. 2 is the flow chart of steps of a kind of usertracking method of according to embodiments of the present invention two；
Fig. 3 is the flow chart of steps of a kind of usertracking method of according to embodiments of the present invention three；
Fig. 4 is the structured flowchart of a kind of server of according to embodiments of the present invention four；
Fig. 5 is the structured flowchart of a kind of server of according to embodiments of the present invention five.
Detailed description of the invention
For making the purpose of the embodiment of the present invention, technical scheme and advantage clearer, below in conjunction with the accompanying drawing in the embodiment of the present invention, technical scheme in the embodiment of the present invention is clearly and completely described, obviously, described embodiment is a part of embodiment of the present invention rather than whole embodiments.Based on the embodiment in the present invention, the every other embodiment that those of ordinary skill in the art are obtained under not making creative work premise, broadly fall into the scope of protection of the invention.
Embodiment one
With reference to Fig. 1, it is shown that the flow chart of steps of a kind of usertracking method of the embodiment of the present invention one.
The usertracking method of the embodiment of the present invention comprises the following steps:
Step S102: when receiving the access request that browser sends, server reads user cookie from access request.
When user's first passage browser access webpage, server is that browser arranges a user cookie, when user is again by this browser access webpage, can determine that user is old user by this user cookie.If there is user cookie in browser, user cookie when sending access request to server, is then carried and sends in access request to server, carry out identification for server by browser.Therefore, server, after receiving the access request that browser sends, reads user cookie, to judge that whether user is as old user from access request.If successfully can read from access request, it is determined that this browser is old user；If user cookie successfully can not be read from access request, can not blindly determine that this browser is new user, but need to perform step S104 to step S108 and determine whether that browser is the most really for new user.
Step S104: if there is not user cookie in access request, server then reads the IP address that browser is corresponding.
Access request does not exist user cookie can not conclude that this user is user, this is due to when arranging user cookie for browser, owing to the reasons such as secure browser is arranged may result in user's Cookie setup failed, therefore, even if user once crosses website by browser access, browser does not the most exist user cookie, the access request that therefore browser sends is also impossible to carry user cookie.
Arranging, in order to get rid of, the impact that user Cookie unsuccessfully causes in browser, in the embodiment of the present invention, server is when arranging user Cookie for browser, at the corresponding relation of IP address corresponding with browser for server side storage user Cookie.In case when arranging user Cookie in a browser, judging whether user is old user by the IP address that browser is corresponding.
Step S106: server passes through IP address search user cookie.
Owing to storage has the corresponding relation of IP address and user cookie in server, therefore, user cookie can be searched by IP address.If server does not exist the IP address acquired in step S104, the most unlikely there is the user cookie that this IP address is corresponding, therefore, will be unable to find user cookie；If there is the IP address acquired in step S104 in server, then the user cookie that this IP address is corresponding is then the user cookie required to look up.
Step S108: when finding user cookie, user is tracked by server according to user cookie.
When finding user cookie, then according to the user cookie found, user is carried out personalized recommendation.Such as: system is set to user and plays three advertisements, even if this user accesses website again after playing three times, advertisement is the most no longer play.So, by user cookie, user is tracked, would know that the advertisement number of times play for this user, when playing three advertisements, the most no longer play advertisement；When by user cookie be tracked user being known as this user only play twice advertisement time, then user by browser access website time continue as user and play an advertisement, to realize, according to user cookie, user is carried out personalized recommendation.
The usertracking method that the present invention provides, in server, storage has the corresponding relation of the IP address corresponding with browser for user cookie arranged for browser, server is when receiving the access request that browser sends, user cookie from access request, determine that as the unsuccessful user of reading cookie user is new user the most blindly, but read the IP address that browser is corresponding further, by IP address search user cookie, when finding user cookie, according to user cookie, user is tracked.So, even if user Cookie setup failed in a browser, but owing to the storage of server side has the corresponding relation of user Cookie and IP address, therefore, can also be by IP address search to user Cookie, without old user is defined as new user by mistake, therefore user can be tracked by usertracking method that the embodiment of the present invention provides effectively.
Embodiment two
With reference to Fig. 2, it is shown that the flow chart of steps of a kind of usertracking method of the embodiment of the present invention two.
The usertracking method of the embodiment of the present invention specifically includes following steps:
Step S202: when receiving the access request that browser sends, server reads user cookie from access request.
In the embodiment of the present invention, when user is by browser access website, server, by judging that whether there is user cookie in the access request that browser sends judges whether browser side exists user cookie, finally judges whether user is old user.When judged result be browser side there is user cookie time, it is determined that user is old user；But when judged result be browser side there is not user cookie time, blindly do not determine that the user is old user, but read the IP address that browser is corresponding further, and judging whether user is old user by IP address, concrete judgment mode is if step S204 is to shown in step S206.
Step S204: if there is not user cookie in access request, server then reads the IP address that browser is corresponding.
Server is while browser arranges user cookie, at the corresponding relation of IP address corresponding with browser for server side storage user cookie.When access request does not exist user cookie, it is determined that there is not user cookie in browser side, then need the corresponding relation of the IP address corresponding with browser by server side storage user cookie to determine whether whether user is old user.
If it should be noted that in the access request of browser transmission, side exists user cookie, then the user cookie that direct basis finds is that user is tracked, and without performing subsequent step again.
Step S206: server passes through IP address search user cookie；When finding user cookie, perform step S208, when not finding user cookie, perform step S210.
Server stores the corresponding relation of the IP address corresponding with browser for user cookie that promising browser is arranged；Therefore, the lookup of user cookie can be completed by IP address.When searching user cookie, first look for whether server stores the IP address got in step S204, the most then user cookie corresponding for this IP address is defined as user cookie to be searched；If the IP address got in non-storing step S204 in server, will be unable to further search for user cookie.
Step S208: when finding user cookie, user is tracked by server according to user cookie.
When finding user cookie, then illustrate that this user is old user, according to user cookie, server then identifies that user, to realize the tracking to user, provides the user personalized recommendation further.
How server is provided the user to the concrete scheme of personalized recommendation according to user cookie, see correlation technique, this is not specifically limited by the embodiment of the present invention.Personalized recommendation is carried out: in user cookie, corresponding storage has user's history to access behavior in the server for example with following manner, server is after determining user cookie, the history being found this user by user cookie accesses behavior, and accessing behavior according to the history of this user is that user carries out personalized recommendation.
Step S210: when not finding user cookie, server is that browser arranges user cookie.
When all not finding user cookie by step S202 and step S206, the most finally determining that the user is new user, therefore, server is that browser arranges user cookie.
Step S212: the corresponding relation of IP address corresponding with browser for storage user cookie in the server.
Server is after browser arranges user cookie, is stored as the corresponding relation of the IP address corresponding with browser for user cookie that browser is arranged in the server, judges to use when whether user is old user during with standby user again by browser access website.
The usertracking method that the embodiment of the present invention provides, storage has the corresponding relation of the IP address corresponding with browser for user cookie arranged for browser in the server, server is when receiving the access request that browser sends, user cookie is read from access request, determine that as the unsuccessful user of reading cookie user is new user the most blindly, but read the IP address that browser is corresponding further, by IP address search user cookie, when finding user cookie, according to user cookie, user is tracked.So, even if user Cookie setup failed in a browser, but owing to the storage of server side has the corresponding relation of user Cookie and IP address, therefore, can also be by IP address search to user Cookie, without old user is defined as new user by mistake, therefore user can be tracked by usertracking method that the embodiment of the present invention provides effectively.
Embodiment three
With reference to Fig. 3, it is shown that the flow chart of steps of a kind of usertracking method of the embodiment of the present invention three.
The usertracking method of the embodiment of the present invention specifically includes following steps:
Step S302: when receiving the access request that browser sends, server reads user cookie from access request.
In the embodiment of the present invention, when user is by browser access website, server first passes through to judge whether there is user cookie in the access request that browser sends to judge that whether browser is as old user.When there is user cookie for accessing in result in judged result, it is determined that user is old user；But when there is not user cookie during judged result is access request, blindly do not determine that the user is old user, but read the relevant information of browser further, judging whether user is old user by the information obtained, the concrete information obtained and judgment mode are if step S304 is to shown in step S306.
Step S304: if there is not user cookie in access request, server then reads IP address corresponding to browser, the operation system information of browser place equipment and/or browser information.
It should be noted that, on the basis of reading, when reading, the IP address that browser is corresponding, can only read the operation system information of browser place equipment, it is also possible to only read browser information, naturally it is also possible to not only read the operation system information of equipment but also read browser information.
The operation system information of equipment includes but not limited to: the OS Type information of equipment, the operating system version information of equipment；Browser information includes but not limited to: browser type information, browser version information.
The embodiment of the present invention does not exist in access request user cookie, is whether that old user is when determining whether to user, not only in accordance with the IP address that browser is corresponding, and be based on IP address corresponding to browser, the operation system information of browser place equipment, this series of information of browser information judge, so user can be carried out thinner division.
If this is owing to user is divided by the IP address corresponding only in accordance with browser, then mean to use user for being divided into an overall user browser under same IP address, and apply the situation of same IP address for multiple devices, then again user cannot be carried out thinner division.And user can be classified further according to equipment action type by the OS Type information of equipment, user can be classified further according to device operating system version by the operating system version information of equipment, user can be classified further according to browser type by browser type information, browser can be classified further according to browser version by browser version information.User is finely divided by IP address, the OS Type information of browser place equipment, the operating system version information of equipment, browser type information and browser version information the most desirable specifically the classification according to these that in the embodiment of the present invention, reading browser is corresponding, provides the user user personalized information in case more targeted.
As: in certain company, 4 computers share an IP address, but the OS Type of every two in four computers, operating system version are identical, and the browser type of the computer of same operation system type is different.If the user using the browser on computer to browse web sites being made a distinction only in accordance with IP address, then it is only capable of the use user of these 4 computers is defined as an overall user.Method according to the determination user in the embodiment of the present invention then can be carried out user be the most at last positioned to the use user of a computer by IP address, OS Type, the browser type of computer.
Step S306: server searches user cookie by IP address, the operation system information of equipment and/or browser information.
Server is after browser arranges user cookie, it is stored as IP address corresponding with browser for user cookie, the operation system information of equipment and/or the corresponding relation of browser information that browser is arranged in the server, during with standby user again by browser access website, judges to use when whether user is old user.
When getting IP address, the operation system information of equipment and/or browser information, by mating with the information of storage in server, i.e. can determine that user cookie.When there is matching result, then the user cookie that matching result is corresponding is then for user cookie to be searched；When there is not matching result, it is determined that do not find user cookie.
Step S308: when finding user cookie, user is tracked by server according to user cookie.
When finding user cookie, then illustrate that this user is old user, according to user cookie, server then identifies that user, to realize the tracking to user, provides the user personalized recommendation further.
How server is provided the user to the concrete scheme of personalized recommendation according to user cookie, see correlation technique, this is not specifically limited by the embodiment of the present invention.
Step S310: when not finding user cookie, server is that described browser arranges user cookie, then performs step S312.
When all not finding user cookie by step S302 and step S306, the most finally determining that the user is new user, therefore, server is that browser arranges user cookie.
Step S312: the storage user cookie IP address corresponding with browser, equipment in the server
Operation system information and/or the corresponding relation of browser information.
Server is after browser arranges user cookie, it is stored as IP address corresponding with browser for user cookie, the operation system information of equipment and/or the corresponding relation of browser information that browser is arranged in the server, during with standby user again by browser access website, judges to use when whether user is old user.
The usertracking method that the embodiment of the present invention provides, storage has the corresponding relation of user cookie and the browser relevant information arranged for browser in the server, server is when receiving browser access request, user cookie is read from access request, determine that as the unsuccessful user of reading cookie user is new user the most blindly, but read the relevant information of browser further, user cookie is searched by the relevant information of browser, when finding user cookie, according to user cookie, user is tracked.So, even if user Cookie setup failed in a browser, but owing to the storage of server side has user Cookie and browser relevant information corresponding relation, therefore, user Cookie can also be found by browser relevant information, without old user is defined as new user by mistake, therefore user can be tracked by server that the embodiment of the present invention provides effectively.
Embodiment four
With reference to Fig. 4, it is shown that the structured flowchart of a kind of server of the embodiment of the present invention four.
The server of the embodiment of the present invention may include that the first read module 402, for when receiving the access request that browser sends, reads user cookie from access request；Second read module 404, if there is not user cookie in described access request, then reads the Internet protocol address that browser is corresponding；Search module 406, for being searched the user cookie of described browser by described Internet protocol address；Wherein, in described server, storage has the corresponding relation of Internet protocol address and user cookie；Identification module 408, for when finding user cookie, is tracked user according to described user cookie.
The server provided by the embodiment of the present invention, storage has IP corresponding with browser for user cookie (the Internet Protocol arranged for browser in the server, Internet protocol) corresponding relation of address, server is when receiving the access request that browser sends, user cookie is read from access request, determine that as the unsuccessful user of reading cookie user is new user the most blindly, but read the IP address that browser is corresponding further, by IP address search user cookie, when finding user cookie, according to user cookie, user is tracked.So, even if user Cookie setup failed in a browser, but owing to the storage of server side has the corresponding relation of user Cookie and IP address, therefore, can also be by IP address search to user Cookie, without old user is defined as new user by mistake, therefore user can be tracked by server that the embodiment of the present invention provides effectively.
Embodiment five
With reference to Fig. 5, it is shown that the structured flowchart of a kind of server of the embodiment of the present invention five.
The server of the embodiment of the present invention is the further optimization to the server in embodiment four, and the server after optimization may include that the first read module 502, for when receiving the access request that browser sends, reads user cookie from access request；Second read module 504, if there is not user cookie in access request, then reads the Internet protocol address that browser is corresponding；Search module 506, for being searched the user cookie of described browser by described Internet protocol address；Wherein, in described server, storage has the corresponding relation of Internet protocol address and user cookie；Identification module 508, for when finding user cookie, is tracked user according to described user cookie.
Preferably, described server also includes: arrange module 510, for when not finding user cookie, arranges user cookie for described browser；Corresponding relation generation module 512, for storing the corresponding relation of described Internet protocol address corresponding with described browser for user cookie in the server.
Preferably, described second read module 504 specifically for: while reading the Internet protocol address of user, read operation system information and/or the browser information of browser place equipment.
Preferably, described lookup module 506 specifically for: search user cookie by described Internet protocol address, the operation system information of equipment and/or browser information.
Preferably, described corresponding relation generation module 512 specifically for: store described Internet protocol address corresponding with described browser for user cookie, the operation system information of described equipment and/or the corresponding relation of described browser information in the server.
The server of the embodiment of the present invention is used for the corresponding usertracking method in previous embodiment one, embodiment two and embodiment three that realizes, and has the beneficial effect of corresponding embodiment of the method, does not repeats them here.
Each embodiment in this specification all uses the mode gone forward one by one to describe, and what each embodiment stressed is the difference with other embodiments, and between each embodiment, identical similar part sees mutually.For system embodiment, due to itself and embodiment of the method basic simlarity, so describe is fairly simple, relevant part sees the part of embodiment of the method and illustrates.
Device embodiment described above is only schematically, the wherein said unit illustrated as separating component can be or may not be physically separate, the parts shown as unit can be or may not be physical location, i.e. may be located at a place, or can also be distributed on multiple NE.Some or all of module therein can be selected according to the actual needs to realize the purpose of the present embodiment scheme.Those of ordinary skill in the art, in the case of not paying performing creative labour, are i.e. appreciated that and implement.
Through the above description of the embodiments, those skilled in the art is it can be understood that can add the mode of required general hardware platform by software to each embodiment and realize, naturally it is also possible to pass through hardware.Based on such understanding, the part that prior art is contributed by technique scheme the most in other words can embody with the form of software product, this computer software product can store in a computer-readable storage medium, such as ROM/RAM, magnetic disc, CD etc., including some instructions with so that a computer equipment (can be personal computer, server, or the network equipment etc.) perform the method described in some part of each embodiment or embodiment.
Last it is noted that above example is only in order to illustrate the technical scheme that this reality is invented, it is not intended to limit；Although the present invention being described in detail with reference to previous embodiment, it will be understood by those within the art that: the technical scheme described in foregoing embodiments still can be modified by it, or wherein portion of techniques feature is carried out equivalent；And these amendments or replacement, do not make the essence of appropriate technical solution depart from the spirit and scope of various embodiments of the present invention technical scheme.
Claims (10)
1. a usertracking method, it is characterised in that including:
When receiving the access request that browser sends, from described access request, read user cookie；
If described access request does not exist user cookie, then read the Internet that described browser is corresponding
Protocol address；
The user cookie of described browser is searched by described Internet protocol address；Wherein, server
Middle storage has the corresponding relation of Internet protocol address and user cookie；
When finding user cookie, according to described user cookie, user is tracked.
Method the most according to claim 1, it is characterised in that described method also includes:
When not finding user cookie, user cookie is set for described browser；
Store described Internet protocol address corresponding with described browser for user cookie in the server
Corresponding relation.
Method the most according to claim 1, it is characterised in that in the Internet protocol reading user
While address, read operation system information and/or the browser information of browser place equipment.
Method the most according to claim 2, it is characterised in that described by described Internet protocol
The step of address search user cookie includes:
Searched by described Internet protocol address, the operation system information of equipment and/or browser information and use
Family cookie.
Method the most according to claim 4, it is characterised in that described storage in the server is described
The step of the corresponding relation of the Internet protocol address that user cookie is corresponding with described browser includes:
Store in the server described Internet protocol address corresponding with described browser for user cookie,
The operation system information of described equipment and/or the corresponding relation of browser information.
6. a server, it is characterised in that including:
First read module, for when receiving the access request that browser sends, asks from described access
Seek middle reading user cookie；
Second read module, if there is not user cookie in described access request, then reads described
The Internet protocol address that browser is corresponding；
Search module, for being searched the user cookie of described browser by described Internet protocol address；
Wherein, in described server, storage has the corresponding relation of Internet protocol address and user cookie；
Identification module, for when finding user cookie, enters user according to described user cookie
Line trace.
Server the most according to claim 6, it is characterised in that described server also includes:
Module is set, for when not finding user cookie, user cookie is set for described browser；
Corresponding relation generation module, for storing described user cookie and described browser in the server
The corresponding relation of corresponding Internet protocol address.
Server the most according to claim 6, it is characterised in that the second read module specifically for:
While reading the Internet protocol address of user, read the operating system of browser place equipment
Information and/or browser information.
Server the most according to claim 7, it is characterised in that described lookup module specifically for:
Searched by described Internet protocol address, the operation system information of equipment and/or browser information and use
Family cookie.
Server the most according to claim 9, it is characterised in that described corresponding relation generates mould
Block specifically for:
Store in the server described Internet protocol address corresponding with described browser for user cookie,
The operation system information of described equipment and/or the corresponding relation of browser information.
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| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN108306818A (en) * | 2018-01-29 | 2018-07-20 | 上海星谷信息科技有限公司 | Network user's method for tracing and system |
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