CN105808725B

CN105808725B - A kind for the treatment of method and apparatus of application message

Info

Publication number: CN105808725B
Application number: CN201610130520.3A
Authority: CN
Inventors: 张兴华
Original assignee: Tencent Technology Shenzhen Co Ltd
Current assignee: Tencent Technology Shenzhen Co Ltd
Priority date: 2016-03-08
Filing date: 2016-03-08
Publication date: 2019-08-13
Anticipated expiration: 2036-03-08
Also published as: CN105808725A

Abstract

The embodiment of the invention discloses a kind for the treatment of method and apparatus of application message, the embodiment of the present invention uses to network side and sends information acquisition request, then, receive the business information that the network side is returned according to the information acquisition request, the business information includes the keyword provided with redirected link information, it is corresponding using jump request to receive the keyword, and the corresponding redirected link information of the keyword is obtained using jump request according to this, the target application is jumped to according to the redirected link information, and obtains the corresponding application message of the keyword；The program can automatic jump to target application based on the corresponding redirected link information of keyword to obtain application message, apply without user and jumps (or switching) operation and search operation, to reduce the user's operation in application message acquisition process, in terms of existing technologies, the acquisition speed and efficiency of application message can be improved.

Description

A kind for the treatment of method and apparatus of application message

Technical field

The present invention relates to information technology fields, and in particular to a kind for the treatment of method and apparatus of application message.

Background technique

With the development of mobile internet with the development of mobile communications network, while also along with the processing capacity of terminal and The application program (App) of the fast development of storage capacity, magnanimity has obtained rapid propagation and use；Common application program is in side Just while user job and life, it is no lack of the daily life that application program newly developed also enters user, improves user Quality of life, the amusement sense in the frequency of using terminal and use.

The discovery approach of application program, which is mainly included in application market or website, at present finds App, for example, in Android Relevant application program is found or understood in market；But as App gradually grows, the discovery approach of traditional App by It is gradually overturned, the discovery channel of App has been transferred in active App from website, electronic market, therefore, can be based on App Display content come obtain application message (application message can for apply relevant information, such as apply download information, be situated between The information that continues etc.), for example, user can some super App (such as: wechat, mobile phone QQ, cheetah clear up great master, WIFI master key Spoon etc.) in by related content that the super App is shown find and understand App, then, the content shown based on these App Downloading installs the App and shows that content refers to or associated App from application market.

In the prior art, the scheme for obtaining application message based on App content specifically includes: to the first App (for example, micro- Letter etc.) server send content-browsing request, receive and show the server according to the elements browser request return it is clear Then content of looking at receives the open command of user's input, and run the 2nd App (for example, user exits according to the open command Then current first App opens application market), the search relevant to browsing content of user's input is received by the 2nd App Keyword (such as browsing content include some vocabulary etc.), and according to the search key to the corresponding server of the 2nd App Sending application searching request, application searches request carry search key relevant to browsing content, receive and show second The application message that App server is returned according to application searches request.

In the research and practice process to the prior art, it was found by the inventors of the present invention that in the prior art, being based on App Content obtains the scheme of application message, and user is needed to carry out sequence of operations (for example, exiting, opening application, input search key The operation such as word), therefore, the acquisition speed and efficiency of application message are relatively low.

Summary of the invention

The embodiment of the present invention provides a kind for the treatment of method and apparatus of application message, and the acquisition speed of application message can be improved Degree and efficiency.

The embodiment of the present invention provides a kind of processing method of application message, comprising:

Information acquisition request is sent to network side；

The business information that the network side is returned according to the information acquisition request is received, the business information includes setting The keyword of redirected link information；

It is corresponding using jump request to receive the keyword, and the keyword is obtained according to the application jump request Corresponding redirected link information；

Corresponding target application is jumped to according to the redirected link information, and obtains the corresponding application letter of the keyword Breath.

Correspondingly, the embodiment of the present invention also provides a kind of processing unit of application message, comprising:

Transmission unit, for sending information acquisition request to network side；

Receiving unit, the business information returned for receiving the network side according to the information acquisition request, the industry Business information includes the keyword provided with redirected link information；

Acquiring unit, it is corresponding using jump request for receiving the keyword, and jump request is applied according to described Obtain the corresponding redirected link information of the keyword；

Jump-transfer unit for jumping to corresponding target application according to the redirected link information, and obtains the key The corresponding application message of word.

In addition, the embodiment of the present invention also provides the processing method of another application message, comprising:

Obtain business information to be treated；

Keyword is chosen from the business information, and redirected link information, the skip chain are set for the keyword Information is connect for making terminal jump to target application and the corresponding application message of the instruction keyword；

Business information after setting redirected link information is sent to terminal, so that the terminal is according in business information The corresponding redirected link information of keyword jumps to the target application, and after jumping to the target application described in acquisition Keyword is corresponding to use information.

Correspondingly, the embodiment of the present invention also provides the processing unit of another application message, comprising:

Information acquisition unit, for obtaining business information to be treated；

Setting unit is jumped, skip chain is set for choosing keyword from the business information, and for the keyword Information is connect, the redirected link information is for making terminal jump to target application and the corresponding application of the instruction keyword Information；

Information transmitting unit, for the business information after setting redirected link information to be sent to terminal, so that described Terminal jumps to the target application according to the corresponding redirected link information of keyword in business information, and is jumping to the mesh Obtain that the keyword is corresponding to use information after mark application.

The embodiment of the present invention uses to network side transmission information acquisition request and then receives the network side according to the information The business information that acquisition request returns, the business information include the keyword provided with redirected link information, receive the keyword It is corresponding to apply jump request, and the corresponding redirected link information of the keyword is obtained using jump request according to this, according to this Redirected link information jumps to the target application, and obtains the corresponding application message of the keyword；The program can be based on key The corresponding redirected link information of word automatic jumps to target application to obtain application message, without user carry out using jump (or Person's switching) operation and search operation, to reduce the user's operation in application message acquisition process, compared with the existing technology and Speech, can be improved the acquisition speed and efficiency of application message.

Detailed description of the invention

To describe the technical solutions in the embodiments of the present invention more clearly, make required in being described below to embodiment Attached drawing is briefly described, it should be apparent that, drawings in the following description are only some embodiments of the invention, for For those skilled in the art, without creative efforts, it can also be obtained according to these attached drawings other attached Figure.

Fig. 1 is a kind of flow chart of the processing method for application message that the embodiment of the present invention one provides；

Fig. 2 a is a kind of flow chart of the processing method of application message provided by Embodiment 2 of the present invention；

Fig. 2 b is a part of content schematic diagram of science and technology news provided by Embodiment 2 of the present invention；

Fig. 2 c is another part content schematic diagram of science and technology news provided by Embodiment 2 of the present invention；

Fig. 3 is a kind of flow chart of the processing method for application message that the embodiment of the present invention three provides；

Fig. 4 is a kind of flow chart of the processing method for application message that the embodiment of the present invention four provides

Fig. 5 is a kind of structural schematic diagram of the processing unit for application message that the embodiment of the present invention five provides

Fig. 6 a is a kind of structural schematic diagram of the processing unit for application message that the embodiment of the present invention six provides；

Fig. 6 b is the structural schematic diagram of the processing unit for another application message that the embodiment of the present invention six provides.

Specific embodiment

Following will be combined with the drawings in the embodiments of the present invention, and technical solution in the embodiment of the present invention carries out clear, complete Site preparation description, it is clear that described embodiments are only a part of the embodiments of the present invention, instead of all the embodiments.It is based on Embodiment in the present invention, those skilled in the art's every other implementation obtained without creative efforts Example, shall fall within the protection scope of the present invention.

The embodiment of the present invention provides processing and the device of a kind of application message.It will be described in detail respectively below.

Embodiment one,

The angle of processing unit from application message is described the present embodiment, which specifically can integrate Terminal etc. needs to obtain in the equipment of application message.

A kind of processing method of application message, comprising: send information acquisition request to network side and then receive the network The business information that lateral root is returned according to the information acquisition request, the business information include the keyword provided with redirected link, are received The keyword is corresponding to apply jump request, and obtains the corresponding redirected link of the keyword using jump request according to this and believe Breath, jumps to the target application according to the redirected link information, and obtain the corresponding application message of the keyword.

As shown in Figure 1, the detailed process of the processing method of the application message can be such that

101, information acquisition request is sent to network side.

Specifically, information acquisition request can be sent to the corresponding server of the App by current App, for example, in terminal When current operation social activity App, information acquisition request is sent to corresponding server by social activity App.

Wherein, information acquisition request can indicate the information for needing to obtain, for example, carrying the address for needing the information obtained Or mark etc..

The present embodiment is sent there are many modes of information acquisition request, for example is obtained based on some display content to send information Request is taken, i.e. step " sending information acquisition request to network side " can specifically include: receiving user and pass through display content trigger Acquisition of information instruction, acquisition of information instruction indicates the corresponding access to content address of the display content, and e.g., display content is corresponding Url (Uniform Resource Locator, uniform resource locator), according to the acquisition of information instruct to network side send Information acquisition request, the information acquisition request can carry the access to content address.

For example, the title content that user clicks some display can trigger correspondence later in news App or social activity App Acquisition of information instruction, acquisition of information instruction carries the corresponding url of the title content, later, the App can according to the instruction to Its corresponding server sends content-browsing request, and elements browser request can carry the url.

102, the business information that the network side is returned according to the information acquisition request is received, which includes being provided with The keyword of redirected link information.

Wherein, business information may include text information and/or pictorial information etc., for example, business information may include News content, comment content or novel content etc., alternatively, for another example, business information may include caricature, photography photo, Or product introduction picture etc..

The redirected link information may be used to terminal and jump to target application and the corresponding application letter of instruction keyword Breath (application message for needing to obtain after jumping)；For example, redirected link, which may be used to terminal, jumps to application shop, simultaneously Indicate the corresponding application message of keyword are as follows: the application message of wechat.The redirected link information may include: redirected link address And other are used to establish the information of redirected link.

In addition, business information can also be shown in the present embodiment after receiving business information, such as (super by HTML Text mark up language) form be shown, for example, shown by way of HTML wechat circle of friends information, display news letter Breath etc..

Optionally, it browses for the convenience of the user or searches the keyword in business information, the present embodiment can receive After business information, keyword therein is marked；I.e. step " receives the network side to be returned according to the information acquisition request Business information " may include:

Receive the business information that the network side is returned according to the information acquisition request；

Keyword in the business information is marked, with the keyword after being marked.

Wherein, mark mode can there are many, for example, color mark or adding the modes such as frame to keyword；For example, right Keyword mark red in business information, then, shows the content after mark is red.

103, it is corresponding using jump request to receive the keyword, and the keyword pair is obtained using jump request according to this The redirected link information answered.

Wherein, it receives there are many modes using jump request, for example, terminal obtains when user clicks some keyword Corresponding to apply jump request, i.e. step " it is corresponding using jump request to receive the keyword " may include: to receive user to lead to Cross the application jump request of keyword triggering.

For another example, to key marker, step " it is corresponding using jump request to receive the keyword " can To include: to receive user to pass through the application jump request of the keyword triggering after the label.

Wherein, redirected link information may include redirected link address, for example can be " market: //details? id =<java packet name>" etc..

Specifically, the corresponding redirected link information of keyword can be indicated using jump request, for example, using jump request The corresponding redirected link address of keyword can be carried, at this point it is possible to which it is corresponding to obtain keyword according to the redirected link address Redirected link information.

In other embodiments, keyword can be carried using jump request, at this point it is possible to according to keyword, keyword Mapping relations between redirected link information determine corresponding redirected link information；That is, step " is jumped according to the application and is asked Ask and obtain the corresponding redirected link information of the keyword " may include:

The keyword pair is obtained according to the mapping relations between the keyword, preset keyword and default redirected link address The redirected link information answered.

For example, after user clicks " mobile phone house keeper ", terminal receives " mobile phone house keeper " when keyword is " mobile phone house keeper " Corresponding to apply jump request, later, terminal is obtained according to this using jump request should " mobile phone house keeper " corresponding redirected link It address such as can be with are as follows:

" market: //details? Id=com.tencent.qqpimsecure ", the redirected link address is for making end End jumps to application market, and indicates that " mobile phone house keeper " corresponding application message is mobile phone house keeper details page information.

104, corresponding target application is jumped to according to the redirected link information, and obtains the corresponding application letter of the keyword Breath.

Wherein, obtaining the corresponding application message of the keyword is according to the redirected link acquisition of information.Obtain application letter The sum of breath jump to target application timing can there are many, for example, obtain application message while jumping to target application, Or application message is obtained after jumping to target application, specific timing can be set according to actual needs.

Specifically, the redirected link information can there are many, for example may include two field informations, a field information Indicate the target application for needing to jump to, another field information indicates the corresponding application message of keyword；That is the link information It may include: the first field information and the second field information, wherein first field information instruction needs the target jumped to answer With second field information indicates the corresponding application message of the keyword, at this point, step " is jumped according to the redirected link information To the target application, and obtain the corresponding application message of the keyword " it can specifically include: it is jumped according to first field information To the target application；The corresponding application message of the keyword is obtained according to second field information.For example, redirected link address is " market: //details? id=<java packet name>" when, " market: // " or " market " is the first field in the address Information, instruction jump to application market, correspondingly, in the address " details? id=<java packet name>" or " // Details? id=<java packet name>" is the second field information, and instruction application message is the detailed of the corresponding application of java packet name Page info.

Wherein, there are many modes that the corresponding application message of keyword is obtained according to the second field information, for example, can wrap It includes: then the service is received to the corresponding server sending application acquisition request of the target application according to second field information Device is according to the application message for applying acquisition request to return.

Since the second field information indicates the corresponding application message of keyword, it can be according to second field information It first determines application message acquisition modes, then, requests corresponding application message to server according to the acquisition modes；That is step " according to second field information to the corresponding server sending application acquisition request of the target application " may include:

The information acquiring pattern of destination application server is determined according to second field information；

Acquisition request is applied to server transmission is corresponding according to the information acquiring pattern.

For example, the second field information may include: two sub-domain informations (sub-domain information a and sub-domain information b), one (sub-domain information a) indicates that the use way of search of destination application server obtains information, another sub- word to a sub-domain information Segment information (the keyword of sub-domain information b) instruction search；At this point it is possible to determine target application according to sub-domain information a and b The information acquiring pattern of server is then, to server sending application searching request, to be somebody's turn to do based on keyword search application message Application searches request that the keyword of search can be carried.

Specifically, application message can be the relevant information of application, there are many, when specific implementation, can be according to actual needs Setting, for example, application message may include: the identification information of application, the attribute information of application, the description information of application, application Installation download information, the search result of application etc.；For example, in practical applications, application message can be the detailed of application Page info, the application searches result information based on preset search keyword are (for example, according to application installation package name or developer The result of search) etc..

Wherein, target application can there are many, for example, application market (such as Android market, using treasured) or other answer With (e.g., social application, news application etc.), in the present embodiment mainly by taking target application is application market as an example, target is answered The case where the case where with for other application with target application is application market is similar, and the present embodiment just repeats no more.

In practical application scene, the redirected link address that keyword jumps to application market in third-party application have very much, than More common has:

Market: //details? id=<java packet name>, address instruction jumps to application market, and answers jumping to With the details page for obtaining some application behind market；

Market: //search? q=pname:<java packet name>, address instruction jumps to application market, and is jumping The result searched according to packet name is obtained after to application market

Market: //search? q=pub:<developer's title>, address instruction jumps to application market, and is jumping The result searched after to application market according to developer

Market: //search? q=<keyword>, address instruction jumps to application market, and is jumping to using city The result arrived according to keyword search is obtained after.

In practical applications, in addition to the above, it can also be customized and increase as needed.Wherein, Link information representated by " market " is that all application shops are all generally supported, for specific application shop, It may be implemented oneself unique link information, such as application treasured customized mode of " tmast " in addition to " market ".

Optionally, for convenience of application message is obtained, the present embodiment can also be guided when terminal is fitted without target application Terminal installation targets application, to obtain application message；" obtain the keyword using jump request according to this to correspond in step Redirected link information " after, before step " jumping to the target application ", which can also include:

It detects whether to be mounted with the target application；

If so, executing the step of jumping to the target application；

If it is not, then receiving the mount message of the target application of network side transmission, which is installed according to the mount message Mark application.

For example, being jumped receiving user by the application that keyword triggers in the case where target application is application market Turn request, and after obtaining corresponding redirected link information using jump request according to this, whether detection terminal is mounted with to apply Market if so, jumping to application market according to redirected link information, and obtains corresponding application message, if it is not, then receiving mesh Package informatin is installed in the electronic market that the corresponding server of mark application is sent, and then, installs electronic market according to the installation kit, is pacifying It installs into later, application market is jumped to according to redirected link information, and obtain corresponding application message.

For example, after user's redirected link corresponding by clicking trigger keyword, if current phone has been installed Application market then can jump directly to application market according to the corresponding redirected link information of keyword, download for user；Work as hand It when machine is fitted without corresponding electronic market, can not directly jump, need to guide user that electronic market application is first installed.The side of guidance Formula can give content end by way of providing sdk, can also be with content end as needed from realization.

From the foregoing, it will be observed that then the embodiment of the present invention, which is used to network side transmission information acquisition request, receives the network lateral root According to the business information that the information acquisition request returns, which includes the keyword provided with redirected link, receives the pass Key word is corresponding to apply jump request, and obtains the corresponding redirected link information of the keyword, root using jump request according to this The target application is jumped to according to the redirected link information, and obtains the corresponding application message of the keyword；The program can be based on The corresponding redirected link of keyword automatic jumps to target application to obtain application message, without user carry out using jump (or Person's switching) operation and search operation, to reduce the user's operation in application message acquisition process, compared with the existing technology and Speech, can be improved the acquisition speed and efficiency of application message, and the user experience is improved, further, it is also possible to abundant application distribution Mode, to using distribution bring broader traffic source.

Embodiment two,

According to method described in embodiment one, citing is described in further detail below.

In the present embodiment, will with the processing unit of the application message specifically integrate in the terminal, target application be application It is described in detail for market.

Wherein, which is integrated in there are many modes of terminal, for example, being installed in the form of client or other softwares In the terminal.

As shown in Figure 2 a, the detailed process of the processing method of the application message can be such that

201, terminal sends information acquisition request to the corresponding server of the App by current App.

For example, the currently used App of terminal is news App (such as Netease's news), can be touched when headline when the user clicks It sends out terminal and sends content-browsing request to the corresponding server of news App, wherein content-browsing request is carried wait in browsing The url of appearance.

202, terminal receives the business information that the server is returned according to information acquisition request, and display should in the App Business information, wherein business information includes the keyword provided with redirected link information.

Wherein, business information may include: text information, pictorial information etc., such as news content, novel content, news Picture etc..The redirected link information indicates the corresponding application message of keyword for making terminal jump to target application；Tool Body, redirected link information may include: the information such as redirected link address.

In practical applications, keyword can also be marked in terminal, jumped with prompting user's keyword to be provided with Link, wherein mark mode can be by a variety of, for example, carrying out adding frame or color mark etc. to keyword；Certainly, at other The label of keyword can also be executed by server in embodiment, for example, can be by the corresponding server of the App or application The server in market is marked etc..

For example, being received in news of the news App server according to content-browsing request return with reference to Fig. 2 b and 2c for terminal Hold, which includes the keywords such as " taxi-hailing software ", " special train ", " ticktack share-car ", " Uber ", " making a reservation ", and these Keyword is all made of frame and is marked, to show that these keywords are provided with redirected link information.

203, terminal receives the application jump request that user is triggered by the keyword, and is obtained according to this using jump request Take the corresponding redirected link information of the keyword.

For example, triggering sending application jump request, at this time terminal in user's Key Words " Uber " or " making a reservation " This can be received using jump request, then, keyword " Uber " or " making a reservation " is obtained using jump request according to this and is corresponded to Redirected link information, for example, the corresponding redirected link address " Uber " or " making a reservation " is obtained, wherein " Uber " corresponding jump Turn chained address can for " market: //details? Id=com.Uber ", the redirected link address is for jumping terminal It is precious to application, and indicate that " Uber " corresponding application message is the detailed page info of application program Uber；" making a reservation " is corresponding Redirected link address can for " market: //details? Id=com.dianping ", the redirected link address is for making end End is jumped to using treasured, and indicates that " making a reservation " corresponding application message is the detailed page info of application program " public comment ".

204, terminal jumps to application market by current App according to the redirected link information, and is believed according to the redirected link Cease server sending application information acquisition request corresponding to application market.

For example, terminal is according to the redirected link after acquisition " Uber " or " making a reservation " corresponding redirected link address Address jumps to application market by Present News App, and is sent out according to the redirected link address to the corresponding server of application market Send application message acquisition request, with obtain application program Uber detailed page info or application program " public comment " it is detailed Thin page info.

Specifically, redirected link information may include: the first field information and the second field information, first field information Indicate the target application for needing to jump to, which indicates the corresponding application message of the keyword；For example, " Uber " Corresponding redirected link address specifically include the first field " market " and the second field ": //details? Id= Com.Uber ", wherein first field " market " instruction, which jumps to, applies treasured, the second field ": //details? Id= Com.Uber " indicates the detailed page info that " Uber " corresponding application message is application program Uber；Equally, " making a reservation " is corresponding Redirected link address " market: //details? Id=com.dianping " also include the first field " market " and second Field ": //details? Id=com..dianping ".

At this point, terminal can jump to application market according to the first field information, according to the second field information to using city The server sending application information acquisition request of field；For example, terminal is jumped to according to the first field " market " using treasured, jumping Go to using after precious according to the second field ": //details? Id=com.Uber " to the precious server sending application journey of application The details page information acquisition request of sequence Uber；For another example, terminal is jumped to according to the first field " market " using treasured, is being jumped Go to using after precious according to the second field ": //details? Id=com..dianping ", the server precious to application is sent The details page information acquisition request of application program public comment.

205, terminal receives the application message that the corresponding server of application market is returned according to the application message acquisition request, And the application message is shown by the application market.

Wherein, application message is the relevant information of application program, may include a variety of, such as the details page of application program Information, downloading mount message of application program etc. for another example can also be application searches result (such as base based on some keyword In the application searches result of developer, application installation package name or keyword).

For example, terminal receive the Uber that the corresponding server of application market is returned according to details page information acquisition request or The details page information of public comment, wherein details page information may include: the attribute information of application, application function description Information, download interface information etc..

From the user point of view, after user's Key Words terminal can automatic jump to application market application program it is detailed The feelings page, for example, when the user clicks " Uber " when can jump to using treasured in the Uber page；It can be jumped to when click " making a reservation " " big Crowd's comment " page；It can according to need when click " taxi-hailing software " and " special train " and jump to Uber or drop drop such as is called a taxi at the phases Close the page.

Optionally, for convenient for obtaining application message, the present embodiment can also jump it after obtaining redirected link information Before, first detect whether to be mounted with target application, if so, directly jump, if it is not, then need to obtain the mount message of target application into It is jumped again after row installation；I.e. between step 203 and 204, the present embodiment method can also include: that terminal detects whether to have installed Application market, if so, step 204 is executed, if it is not, the mount message of the application market of network side transmission is then received, according to the peace Dress information installs the application market.

It is obtained from the foregoing, it will be observed that the embodiment of the present invention sends information to the corresponding server of the App by current App using terminal Request is taken, then, terminal receives the business information that the server is returned according to information acquisition request, and display should in the App Business information, then, terminal receive the application jump request that user is triggered by the keyword, and apply jump request according to this The corresponding redirected link information of the keyword is obtained, terminal receives the application jump request that user is triggered by the keyword, and The corresponding redirected link information of the keyword is obtained using jump request according to this, terminal receives the corresponding server of application market According to the application message that the application message acquisition request returns, and the application message is shown by the application market；The program can Application message is obtained to automatic jump to target application based on the corresponding redirected link of keyword, is carried out without user using jump Turn (or switching) operation and search operation, to reduce the user's operation in application message acquisition process, relative to existing For technology, the acquisition speed and efficiency of application message can be improved, the user experience is improved, further, it is also possible to which abundant answer With the mode of distribution, broader traffic source is brought to using distribution.

Embodiment three,

Present embodiments provide the processing method of another application message, the present embodiment will be from the processing unit of application message Angle be described, the processing unit of the application message specifically can integrate in the equipment such as server.

A kind of processing method of application message, comprising: business information to be treated is obtained, then, from the business information Middle selection keyword, and redirected link information is set for the keyword, the redirected link information is for making terminal jump to target Using and indicate the corresponding application message of the keyword, the business information after redirected link information will be set and be sent to terminal, So that the terminal jumps to the target application according to the corresponding redirected link information of keyword in business information, and jumping to Obtain that the keyword is corresponding to use information after the target application.

As shown in figure 3, a kind of processing method of application message, detailed process can be such that

301, business information to be treated is obtained.

Wherein, there are many modes for obtaining business information, for example, by taking processing unit is integrated in service server as an example, It can wrap from middle acquisition business information to be treated namely step " obtaining business information to be treated " is locally stored It includes: middle extracting business information to be treated from being locally stored；For example, in the server that processing unit is integrated in some App When, business information to be treated can be extracted from the information bank of the server.

In the present embodiment, service server can be deposited after the information acquisition request for receiving terminal transmission from local Business information namely step to be treated " from middle extraction business information to be treated is locally stored " are extracted in storage can wrap It includes: receiving the information acquisition request that terminal is sent, industry to be treated middle is extracted from being locally stored according to the information acquisition request Business information.For example, the server of the App can receive terminal hair when in the server that processing unit is integrated in some App Then the content-browsing request sent middle extracts business information to be treated from being locally stored according to content-browsing request.

For another example, by taking processing unit is integrated in non-traffic server (being such as integrated in application market server) as an example, at this point, Business information can be obtained from service server namely step " obtaining business information to be treated " may include: reception industry The business information to be treated that business server is sent；Specifically, it can be received by the back office interface of application market server The business information that service server is sent；For example, can receive the news content etc. of news App transmission.

In the present embodiment, application market server can receive the information acquisition request that terminal is sent in service server Before, the business information that service server is sent is received, it can also be to receive the acquisition of information of terminal transmission in service server After request, the business information that service server is sent is received.

Wherein, business information may include the information such as text information, pictorial information, for example, news, article, illustration etc..

302, keyword is chosen from the business information, and redirected link information is set for the keyword, wherein this is jumped Link information is for making terminal jump to target application and indicating the corresponding application message of the keyword.

Specifically, choose keyword mode can there are many, for example, can preset setting one set of keywords, so Afterwards, keyword is chosen from business information according to the set of keywords；Namely step " choosing keyword from the business information " It may include: that keyword is chosen from business information according to preset keyword set, wherein preset keyword set may include Multiple preset keywords.For example, pre-establishing key word library, which includes preset keyword set, later, according to this Set of keywords in key word library chooses keyword.

The preset keyword set can be arranged by server oneself, can also obtain from other servers, for example, with Processing unit is integrated in for service server, and before choosing keyword, which can also include: to receive default close The step of key word set；Such as, the preset keyword set that application market server is sent is received.

Wherein, redirected link information is set for keyword, redirected link is arranged in as keyword, so that in the skip chain Target application is jumped to when contact hair, and obtains the corresponding application message of keyword after jumping to target application；This is jumped Link information may include redirected link address and other are used to show the information of redirected link.

The target application can there are many, (such as Android market, using treasured) or other application for example, application market (e.g., social application, news application etc.), in the present embodiment mainly by taking target application is application market as an example, target application The case where the case where for other application with target application is application market is similar, and the present embodiment just repeats no more.

In the present embodiment, for keyword be arranged redirected link information mode there are many, for example, keyword can be obtained first Corresponding redirected link information, then, the redirected link information obtained for keyword setting；I.e. step " sets for the keyword Set redirected link information " may include:

The corresponding redirected link information of the keyword, the mapping relations set are obtained according to keyword and mapping relations set Including the mapping relations between preset keyword and default redirected link information；

The redirected link information obtained for keyword setting.

Wherein, mapping relations set may include that the mapping between multiple preset keywords and default redirected link information is closed System, the mapping relations set can be tabular form, as mapping relations list.

The mapping relations set can be configured in advance by system, can also be voluntarily configured by user, i.e., in step Suddenly before " obtaining business information to be treated ", which can also include:

Determine the default application and the corresponding default application letter of the preset keyword that preset keyword, needs jump to Breath；

Corresponding redirected link information is obtained according to the default application and the default application message；

The mapping relations between the preset keyword and the redirected link information of acquisition are established, to obtain the mapping relations collection It closes.

Step " determines preset keyword, the default application jumped to and corresponding preset of the preset keyword is needed to answer With information " it may include: the mapping relations setting request for receiving user, request is set according to the mapping relations and determines default key The default application and the corresponding default application message of the preset keyword that word, needs jump to.For example, the mapping relations are requested Carry preset keyword, the default mark applied and the instruction information for being used to indicate the corresponding application message of the preset keyword (e.g., indicating the chained address etc. of application message).

By taking processing unit is integrated in service server as an example, which can establish according to aforesaid way oneself should Mapping relations set can also obtain after other servers are established according to aforesaid way from other servers；I.e. at this Reason method can also include: the step of receiving mapping relations set before redirected link information is arranged for keyword；Such as, it receives The mapping relations set that application market server is sent.

In practical applications, there are many modes that redirected link information is obtained according to default application and default application message, It is then obtained according to two field informations for example, two field informations can be obtained according to default application and default application message Take corresponding redirected link information；I.e. step " obtains corresponding skip chain according to the default application and the default application message Connect information " may include:

Obtain the first field information according to the default application, first field information instruction need to jump to this default answer With；

Application message is preset according to this and obtains the second field information, which indicates the default application message；

Corresponding redirected link information is obtained according to first field information and second field information.

Wherein, the corresponding default application message of keyword can there are many, when specific implementation, can set according to actual needs It is fixed, for example, application message may include: the identification information of application, the attribute information of application, the description information of application, application Download information, search result of application etc. are installed；For example, in practical applications, application message can be the detail page of application Face information, the application searches result information based on preset search keyword according to application installation package name or developer (for example, search The result of rope) etc..

For example, when default application is application market, the first field information of acquisition is " market ", when default application letter Breath for certain application detailed page info when, the second field information of acquisition be ": //details? id=<java packet name>"；So Afterwards, according to the two field informations generate redirected link address " market: //details? id=<java packet name>".

303, the business information after setting redirected link information is sent to terminal, so that the terminal is according to business information The corresponding redirected link information of middle keyword jumps to the target application, and the key is obtained after jumping to the target application Word is corresponding to use information.

For example, by taking the processing unit is integrated in service server as an example, it can be after terminal request by the business after setting Information is to terminal, i.e., step " business information after redirected link information will be arranged and be sent to terminal " may include:

According to the information acquisition request that terminal is sent, the business information after setting redirected link information is sent to terminal.

Wherein the receiving time of information acquisition request can be before step 301, can also be in step 302 and step 303 Between, it can specifically set according to actual needs.

For example, redirected link information is arranged in the server when processing unit is integrated in news App corresponding server Later, the content-browsing request that terminal is sent is received, and is sent the business information after the setting according to content-browsing request To terminal.

It for another example,, can in the integrated corresponding server of application market when which is integrated in non-traffic server The business information after the setting is sent to terminal by service server；I.e. " by the business after setting redirected link information Information is sent to terminal " may include:

Business information after setting redirected link information is sent to service server, to pass through service server for the industry Business information is sent to terminal.

For example, the processing unit is integrated in the corresponding server of application market, redirected link information is set in server Later, the business information after the setting is sent to service server, so that service server is receiving terminal transmission The business information is sent to terminal after information acquisition request.

From the foregoing, it will be observed that the present embodiment using business information to be treated is obtained, then, is chosen from the business information and is closed Key word, and for the keyword be arranged redirected link information, the redirected link information for make terminal jump to target application and It indicates the corresponding application message of the keyword, the business information after setting redirected link information is sent to terminal, so that should Terminal jumps to the target application according to the corresponding redirected link information of keyword in business information, and answers jumping to the target With obtaining later, the keyword is corresponding to use information；Redirected link can be arranged to keyword in business information in the program, so that Terminal can automatic jump to target application to obtain application message, thus terminal is carried out using jumping without user (or switching) operation and search operation, to reduce the user's operation in application message acquisition process, relative to existing skill For art, the acquisition speed and efficiency of application message can be improved, the user experience is improved, further, it is also possible to abundant application The mode of distribution brings broader traffic source to using distribution.

Example IV,

According to method described in embodiment three, citing is described in further detail below.

In the present embodiment, by by taking the processing unit of the application message is specifically integrated in application market server as an example into Row is described in detail.

Wherein, which is integrated in there are many modes of server, for example, being pacified in the form of client or other softwares Dress is in the server.

As shown in figure 4, the processing method detailed process of the application message includes:

401, application market server receives the business information that service server is sent.

For example, application market server receives the information process request that service server is sent, which is taken With business information to be treated.

Specifically, using be marketplace server can by back office interface receive service server send business information.

Wherein, business information may include the information such as text information, pictorial information, for example, news, article, illustration etc.. For example, application market server receives the news content that the server of news App is sent.

402, application market server chooses keyword from the business information according to preset keyword set.

For example, the selection of application market server is matched with preset keyword in default crucial set or identical content is made For keyword；For example, choosing " taxi-hailing software " in content shown in Fig. 2 b and 2c, " special train ", " ticktack share-car ", " Uber ", " ordering The contents such as meal " are as keyword.

403, application market server obtains that the keyword is corresponding to be jumped according to keyword and default mapping relations set Link information, and the redirected link information obtained for keyword setting, wherein the redirected link information is for jumping terminal To application market and indicate the corresponding application message of the keyword.

Wherein, which includes that the mapping between preset keyword and default redirected link information is closed System.The default mapping relations set can be established and be safeguarded by application market server, for example the default mapping relations set can Think a default mapping table, which includes two column, and a column include keyword, and another column, which include that keyword is corresponding, to be jumped Link information；Application market server can be preset according to keyword and search corresponding redirected link in mapping table and believe at this Breath.

Wherein, redirected link information may include redirected link address, for example, redirected link is arranged for keyword " Uber " Address " market: //details? Id=com.Uber ", so that terminal can jump to application according to the jump chained address Market, and the details page information for applying Uber is obtained after the jump.

The default mapping relations set can be configured in advance by system, can also be voluntarily configured by user, than Such as, before step " application market server receives the business information that service server is sent ", the present embodiment processing side may be used also To include:

Application market server receive mapping relations setting request, the mapping relations setting request carry preset keyword and Its corresponding default redirected link information；

Application market server can be arranged according to the mapping relations requests, and establishes preset keyword and default redirected link Application relationship between information, to obtain default mapping relations set.

For example, mapping relations request can carry keyword " Uber " and its corresponding redirected link address " market: //details? Id=com.Uber ", at this point, application market server can be by " Uber " and redirected link address " market: //details? Id=com.Uber " it is added to the presets list, to establish mapping relations between the two, at this point, The presets list can be default mapping relations list.

For another example, before step " application market server receives the business information that service server is sent ", this implementation Example processing side can also include:

Application market server receives mapping relations setting request；

Application market server is arranged according to the mapping relations to be requested to determine preset keyword, needs what is jumped to default to answer With and the corresponding default application message of the preset keyword, which is application market；

Application market server obtains corresponding redirected link information according to the default application and the default application message；

Application market server establishes the mapping relations between the preset keyword and the redirected link information of acquisition, with To default mapping relations set.

Such, the workload of technical staff, promotes the effect of creation set of relationship when mode can reduce creation set of relationship Rate and accuracy.

The first field information is obtained according to application market, which, which is used to indicate, jumps to application market；Than Such as, the first field information can be " market ", and link information representated by " market " is that all application shops are all generally propped up It holds, for specific application shop, oneself unique link information also may be implemented, such as application treasured removes " market " The outer customized mode of " tmast "；

The second field information is obtained according to default application message, it is corresponding which is used to indicate the keyword Application message, for example, when default application message is the detailed page info of application program Uber, which can be with For ": //details? Id=com..dianping ", link information instruction obtains after jumping to application market using Uber Detailed page info；

Corresponding redirected link information needed for obtaining keyword according to first field information and the second field information, than Such as, obtain the corresponding redirected link address keyword " Uber " be " market: //details? Id=com.Uber " etc..

404, the business information after setting is sent to the service server by application market server, so that business service The business information is sent to the end according to the information acquisition request after the information acquisition request for receiving terminal transmission by device End.

For example, application market server is in news content after keyword setting redirected link, it can will be after setting News content be sent to the corresponding service server of news App and saved, business letter is sent by news App in terminal The content-browsing of breath is requested to after the service server, which can request to send the industry according to the content-browsing Information of being engaged in is to terminal；Terminal in this way can jump after receiving the business information after the setting according to keyword is corresponding Link information jumps to application market, and obtains corresponding application message from the application market server.

From the foregoing, it will be observed that the embodiment of the present invention receives the business information that service server is sent using application market server, Then, application market server chooses keyword, application market server according to preset keyword set from the business information The corresponding redirected link information of the keyword is obtained according to keyword and default mapping relations set, and is obtained for keyword setting The redirected link information taken, the business information after setting is sent to the service server by application market server, so that industry Business server sends the business information according to the information acquisition request after the information acquisition request for receiving terminal transmission Give the terminal；Redirected link can be arranged to keyword in business information in the program, answer so that terminal can automatic jump to Application message is obtained with market, and thus terminal is carried out without user to jump to application market operation and search operation, from And reduce the user's operation in application message acquisition process, in terms of existing technologies, obtaining for application message can be improved Speed and efficiency are taken, the user experience is improved, further, it is also possible to which the mode of abundant application distribution, brings more to using distribution Wide traffic source.

Embodiment five,

In order to better implement above method, the embodiment of the present invention also provides a kind of acquisition processing unit of application message, As shown in figure 5, the processing unit can also include transmission unit 501, receive transmission unit 502, acquiring unit 503 and jump list Member 504 is as follows:

(1) transmission unit 501；

Transmission unit 501, for sending information acquisition request to network side；.

Specifically, compression unit 501 can send information acquisition request to the corresponding server of the App by current App, For example, sending information acquisition request to corresponding server by social activity App when terminal currently runs social activity App.

The present embodiment is sent there are many modes of information acquisition request, for example is obtained based on some display content to send information Request is taken, i.e. step " sending information acquisition request to network side " can specifically include: receiving user and pass through display content trigger Acquisition of information instruction, acquisition of information instruction indicates that the corresponding access to content address of the display content (e.g., shows that content is corresponding Url), according to the acquisition of information instruct to network side send information acquisition request, it is interior which can carry this Hold access address.

(2) receiving unit 502；

Receiving unit 502, the business information returned for receiving the network side according to the information acquisition request, business letter Breath includes the keyword provided with redirected link information.

For example, receiving unit 502 can specifically include: receiving subelement and label subelement；

The receiving subelement, the business information returned for receiving the network side according to the information acquisition request；

The label subelement, for keyword in the business information to be marked, with the keyword after being marked；

(3) acquiring unit 503；

Acquiring unit 503, it is corresponding using jump request for receiving the keyword, and obtained according to this using jump request Take the corresponding redirected link information of the keyword.

For example, in the case where receiving unit is to key marker, which specifically can be used for receiving use Family passes through the application jump request of the keyword triggering after the label.

In other embodiments, keyword can be carried using jump request, at this point it is possible to according to keyword, keyword Mapping relations between redirected link information determine corresponding redirected link information；That is, the acquiring unit 503 can be specific For: it is corresponding that the keyword is obtained according to the mapping relations between the keyword, preset keyword and default redirected link address Redirected link information.

(4) jump-transfer unit 504；

Jump-transfer unit 504 for jumping to corresponding target application according to the redirected link information, and obtains the keyword Corresponding application message.

Specifically, the redirected link information can there are many, for example may include two field informations, a field information Indicate the target application for needing to jump to, another field information indicates the corresponding application message of keyword；That is the link information It may include: the first field information and the second field information, wherein first field information instruction needs the target jumped to answer With second field information indicates the corresponding application message of the keyword, at this point, jump-transfer unit 504 may include applying to jump Subelement and acquisition of information subelement；

The application jumps subelement, for jumping to the target application according to first field information；

The acquisition of information subelement, for obtaining the corresponding application message of the keyword according to second field information.

For example, redirected link address be " market: //details? id=<java packet name>" when, in the address " market: // " or " market " is the first field information, and instruction jumps to application market, correspondingly, in the address " details? id=<java packet name>" or " //details? id=<java packet name>" it is the second field information, instruction application Information is the detailed page info of the corresponding application of java packet name.

Optionally, for convenience of application message is obtained, the present embodiment can also include: detection unit and installation unit；

The detection unit, for according to this using jump request obtain the corresponding redirected link information of the keyword it Afterwards, it jumps to before the target application, detects whether to be mounted with the target application；

At this point, jump-transfer unit 504, can be specifically used for when detection unit, which is detected as, is, execution jumps to the target and answers The step of using；

Wherein, installation unit, for when detection unit is detected as no, receiving the target application of network side transmission Mount message installs the target application according to the mount message.

For example, being jumped receiving user by the application that keyword triggers in the case where target application is application market Turn request, and after obtaining corresponding redirected link information using jump request according to this, whether detection terminal is mounted with to apply Market if so, jumping to application market according to redirected link information, and obtains corresponding application message, if it is not, then receiving mesh Package informatin is installed in the electronic market that the corresponding server of mark application is sent, and then, installs electronic market according to the installation kit, is pacifying It installs into later, application market is jumped to according to redirected link information, and obtain corresponding application message.When it is implemented, with Upper each unit can be used as independent entity to realize, can also carry out any combination, come as same or several entities It realizes, the specific implementation of above each unit can be found in the embodiment of the method for front, and details are not described herein.

The processing unit can integrate in the terminal, for example, installation in the terminal, should in the form of client or other softwares Terminal can specifically include mobile phone, tablet computer, laptop or individual calculus (PC, Personal Computer) etc. and set It is standby.

It is obtained from the foregoing, it will be observed that the processing unit of the present embodiment application message sends information to network side using transmission unit 501 Request is taken, then, the business information which returns according to the information acquisition request, the business are received by receiving unit 502 Information includes the keyword provided with redirected link information, receives the corresponding application of the keyword by acquiring unit 503 and jumps and asks It asks, and the corresponding redirected link information of the keyword is obtained using jump request according to this, jumped by jump-transfer unit 504 according to this Link information jumps to corresponding target application, and obtains the corresponding application message of the keyword；The program can be based on key The corresponding redirected link of word automatic jumps to target application to obtain application message, (or cut using jumping without user Change) operation and search operation, to reduce the user's operation in application message acquisition process, in terms of existing technologies, The acquisition speed and efficiency of application message can be improved, the user experience is improved, further, it is also possible to the side of abundant application distribution Formula brings broader traffic source to using distribution.

Embodiment six,

Correspondingly, the embodiment of the present invention also provides the processing unit of another application message, as shown in Figure 6 a, processing dress Set can also include information acquisition unit 601, jump setting unit 602 and information transmitting unit 603, it is as follows:

(1) information acquisition unit 601；

Information acquisition unit 601, for obtaining business information to be treated.

Wherein, there are many modes for obtaining business information, for example, by taking processing unit is integrated in service server as an example, It can be from middle acquisition business information to be treated being locally stored namely the information acquisition unit 601 is specifically used for: being deposited from local Business information to be treated is extracted in storage；For example, when in the server that processing unit is integrated in some App, it can be from this Business information to be treated is extracted in the information bank of server.

In the present embodiment, service server can be deposited after the information acquisition request for receiving terminal transmission from local Business information to be treated namely the information acquisition unit 601 are extracted in storage to be specifically used for: receiving the letter that terminal is sent Acquisition request is ceased, business information to be treated middle is extracted from being locally stored according to the information acquisition request.For example, being filled in processing When setting in the server for be integrated in some App, the server of the App can receive the content-browsing request of terminal transmission, so Afterwards, it is requested middle to extract business information to be treated from being locally stored according to the content-browsing.

For another example, by taking processing unit is integrated in non-traffic server (being such as integrated in application market server) as an example, at this point, Business information namely the information acquisition unit 601 can be obtained from service server can be specifically used for: receive service server The business information to be treated sent；Specifically, business service can be received by the back office interface of application market server The business information that device is sent；For example, can receive the news content etc. of news App transmission.

(2) setting unit 602 is jumped；

Setting unit 602 is jumped, redirected link is set for choosing keyword from the business information, and for the keyword Information, wherein the redirected link information is for making terminal jump to target application and indicating the corresponding application letter of the keyword Breath.

Specifically, this jumps setting unit 602 and can specifically include: keyword selection subelement and to jump setting single Member；

The keyword selection subelement, for choosing keyword from the business information；

This jumps setting subelement, for obtaining the corresponding skip chain of the keyword according to keyword and mapping relations set Information is connect, which includes the mapping relations between preset keyword and default redirected link information；For the key The redirected link information that word setting obtains.

Wherein, choose keyword mode can there are many, for example, can preset setting one set of keywords, then, Keyword is chosen from business information according to the set of keywords；Namely the keyword selection subelement can be used for: according to pre- If set of keywords chooses keyword from business information, wherein preset keyword set may include multiple preset keywords. For example, pre-establishing key word library, which includes preset keyword set, later, according to the pass in the key word library Key word set chooses keyword.

The mapping relations set can be configured in advance by system, can also be voluntarily configured by user, for example, ginseng Fig. 6 b is examined, which can also include:

Determination unit 604, it is pre- for determining before the information acquisition unit 601 obtains business information to be treated If default application and the corresponding default application message of the preset keyword that keyword, needs jump to；

Link information acquiring unit 605, for obtaining corresponding jump according to the default application and the default application message Turn link information；

Relationship establishes unit 606, and the mapping for establishing between the preset keyword and the redirected link information of acquisition is closed System, to obtain the mapping relations set.

In practical applications, there are many modes that redirected link information is obtained according to default application and default application message, It is then obtained according to two field informations for example, two field informations can be obtained according to default application and default application message Take corresponding redirected link information；That is the link information acquiring unit 605, is specifically used for:

(3) information transmitting unit 603；

Information transmitting unit 603, for the business information after setting redirected link information to be sent to terminal, so that should Terminal jumps to the target application according to the corresponding redirected link information of keyword in business information, and answers jumping to the target With obtaining later, the keyword is corresponding to use information.

For example, by taking the processing unit is integrated in service server as an example, it can be after terminal request by the business after setting Information is to terminal, i.e. the information transmitting unit 603 can be specifically used for:

Wherein the receiving time of information acquisition request can be before obtaining business information, can also be in setting redirected link After information and before sending business information, it can specifically set according to actual needs.

It for another example,, can in the integrated corresponding server of application market when which is integrated in non-traffic server The business information after the setting is sent to terminal by service server；That is the information transmitting unit 603, can specifically use In:

When it is implemented, above each unit can be used as independent entity to realize, any combination can also be carried out, is made It is realized for same or several entities, the specific implementation of above each unit can be found in the embodiment of the method for front, herein not It repeats again.

The processing unit of the application message can integrate in the equipment such as server, for example, can basis service server, Or non-traffic server (such as: application market server).

From the foregoing, it will be observed that the processing unit of the present embodiment obtains business information to be treated using information acquisition unit 601, Then, keyword is chosen from the business information by jumping setting unit 602, and redirected link information is set for the keyword, The redirected link information is for making terminal jump to target application and indicating the corresponding application message of the keyword, by information Business information after redirected link information is arranged is sent to terminal by transmission unit 603, so that the terminal is according to business information The corresponding redirected link information of middle keyword jumps to the target application, and the key is obtained after jumping to the target application Word is corresponding to use information；Redirected link can be arranged to keyword in business information in the program, so that terminal can jump automatically Target application is gone to obtain application message, thus terminal is carried out using jumping (or switching) operation and search without user Rope operation, to reduce the user's operation in application message acquisition process, in terms of existing technologies, can be improved application The acquisition speed and efficiency of information, the user experience is improved, further, it is also possible to the mode of abundant application distribution, to application point Hair band carrys out broader traffic source.

Those of ordinary skill in the art will appreciate that all or part of the steps in the various methods of above-described embodiment is can It is completed with instructing relevant hardware by program, which can be stored in a computer readable storage medium, storage Medium may include: read-only memory (ROM, Read Only Memory), random access memory (RAM, Random Access Memory), disk or CD etc..

The treating method and apparatus and system for being provided for the embodiments of the invention a kind of application message above have carried out in detail Thin to introduce, used herein a specific example illustrates the principle and implementation of the invention, and above embodiments are said It is bright to be merely used to help understand method and its core concept of the invention；Meanwhile for those skilled in the art, according to this hair Bright thought, there will be changes in the specific implementation manner and application range, in conclusion the content of the present specification should not manage Solution is limitation of the present invention.

Claims

1. a kind of processing method of application message characterized by comprising

Business information acquisition request is sent to network side by current application；

The business information that the network side is returned according to the business information acquisition request is received, and shows institute in current application Business information is stated, the business information includes the keyword provided with redirected link information, wherein the keyword is from described The content selected in business information itself, specifically the keyword be according to preset keyword set from business information itself The keyword of selection, the preset keyword set include multiple preset keywords；

It is corresponding using jump request to receive the keyword, and the keyword is obtained according to the application jump request and is corresponded to Redirected link information；

When being mounted with target application, corresponding target application is jumped to according to the redirected link information, and by described Target application obtains the corresponding application message of the keyword, and the application message is the application letter of the corresponding application of the keyword Breath.

2. processing method as described in claim 1, which is characterized in that the redirected link information includes: the first field information With the second field information；The target application that the first field information instruction needs to jump to, the second field information instruction The corresponding application message of the keyword；

It is described that the target application is jumped to according to the redirected link information, and obtain the corresponding application message of the keyword The step of specifically include:

The target application is jumped to according to first field information；

The corresponding application message of the keyword is obtained according to second field information.

3. processing method as claimed in claim 2, which is characterized in that described to obtain the pass according to second field information The step of key word corresponding application message, specifically includes:

According to second field information to the corresponding server sending application acquisition request of the target application；

The server is received according to the application message returned using acquisition request.

4. processing method as described in claim 1, which is characterized in that described to receive the network side according to the business information The step of business information that acquisition request returns, specifically includes:

Receive the business information that the network side is returned according to the business information acquisition request；

Keyword in the business information is marked, with the keyword after being marked；

Described the step of receiving the keyword corresponding application jump request, specifically includes:

Receive the application jump request that user is triggered by the keyword after the label.

5. processing method as described in claim 1, which is characterized in that obtaining the key according to the application jump request After the corresponding redirected link information of word, jump to before the target application, the processing method further include:

It detects whether to be mounted with the target application；

If so, executing the step of jumping to the target application；

If it is not, then receiving the mount message for the target application that the network side is sent, institute is installed according to the mount message State target application.

6. a kind of processing method of application message characterized by comprising

Obtain business information to be treated；

According to the keyword that preset keyword set is chosen from described business information itself, the preset keyword set includes Multiple preset keywords, and redirected link information is set for the keyword, the redirected link information is for making terminal from working as Preceding application jumps to target application and the corresponding application message of the instruction keyword, wherein the keyword is from described The content selected in business information itself；

Business information after setting redirected link information is sent to terminal, so that the terminal is according to crucial in business information The corresponding redirected link information of word jumps to mounted target application from current application, and jump to the target application it The corresponding application message of the keyword is obtained by the target application afterwards, the application message is that the keyword is answered Application message.

7. processing method as claimed in claim 6, which is characterized in that described that redirected link information is arranged for the keyword Step specifically includes:

The redirected link information obtained for keyword setting.

8. processing method as claimed in claim 7, which is characterized in that described before obtaining business information to be treated Processing method further include:

Determine default application and the corresponding default application message of the preset keyword that preset keyword, needs jump to；

9. processing method as claimed in claim 8, which is characterized in that described to be answered according to the default application and described preset It is specifically included with the corresponding redirected link information of acquisition of information:

The first field information is obtained according to the default application, the first field information instruction needs to jump to described default Using；

The second field information, the second field information instruction default application letter are obtained according to the default application message Breath；

10. a kind of processing unit of application message characterized by comprising

Transmission unit, for sending business information acquisition request to network side by current application；

Receiving unit, the business information returned for receiving the network side according to the business information acquisition request, and working as Show that the business information, the business information include the keyword provided with redirected link information in preceding application, wherein described Keyword is the content selected from described business information itself, specifically the keyword be according to preset keyword set from The keyword chosen in business information itself, the preset keyword set includes multiple preset keywords；

Acquiring unit, it is corresponding using jump request for receiving the keyword, and obtained according to the application jump request The corresponding redirected link information of the keyword；

Jump-transfer unit, for jumping to corresponding target according to the redirected link information and answering when being mounted with target application With, and the corresponding application message of the keyword is obtained by the target application, the application message is the keyword pair The application message that should be applied.

11. processing unit as claimed in claim 10, which is characterized in that the redirected link information includes: the first field letter Breath and the second field information；The target application that the first field information instruction needs to jump to, second field information refer to Show the corresponding application message of the keyword；

The jump-transfer unit, specifically includes: application jumps subelement and acquisition of information subelement；

12. processing unit as claimed in claim 11, which is characterized in that the acquisition of information subelement is specifically used for:

13. processing unit as claimed in claim 10, which is characterized in that the receiving unit specifically includes: receiving subelement With label subelement；

The receiving subelement, the business information returned for receiving the network side according to the business information acquisition request；

Wherein, the acquiring unit is jumped by the application of the keyword triggering after the label specifically for reception user and is asked It asks.

14. a kind of processing unit of application message characterized by comprising

Setting unit is jumped, the keyword for choosing from described business information itself according to preset keyword set is described Preset keyword set includes multiple preset keywords, and redirected link information, the redirected link is arranged for the keyword Information is for making terminal jump to target application and the corresponding application message of the instruction keyword from current application, wherein The keyword is the content selected from the business information；

Information transmitting unit, for the business information after setting redirected link information to be sent to terminal, so that the terminal Mounted target application is jumped to from current application according to the corresponding redirected link information of keyword in business information, and is being jumped It goes to after the target application and the corresponding information of the keyword is obtained by the target application, the application message is The application message of the corresponding application of the keyword.

15. processing unit as claimed in claim 14, which is characterized in that the setting unit that jumps specifically includes: keyword It chooses subelement and jumps setting subelement；

It is described to jump setting subelement, for obtaining the corresponding skip chain of the keyword according to keyword and mapping relations set Information is connect, the mapping relations set includes the mapping relations between preset keyword and default redirected link information；It is described The redirected link information that keyword setting obtains.

16. processing unit as claimed in claim 15, which is characterized in that further include:

Determination unit, for before the information acquisition unit obtains business information to be treated, determine preset keyword, The corresponding default application message of default application and the preset keyword for needing to jump to；

Link information acquiring unit, for obtaining corresponding skip chain according to the default application and the default application message Connect information；

Relationship establishes unit, the mapping relations for establishing between the preset keyword and the redirected link information of acquisition, with Obtain the mapping relations set.

17. processing unit as claimed in claim 16, which is characterized in that the link information acquiring unit is specifically used for:

18. a kind of computer readable storage medium is stored with the computer program of the processing for application message, wherein institute Stating computer program makes computer execute method as described in any one of claim 1 to 9.