CN105787108A - Customized page generation method and device - Google Patents
Customized page generation method and device Download PDFInfo
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- CN105787108A CN105787108A CN201610163686.5A CN201610163686A CN105787108A CN 105787108 A CN105787108 A CN 105787108A CN 201610163686 A CN201610163686 A CN 201610163686A CN 105787108 A CN105787108 A CN 105787108A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/953—Querying, e.g. by the use of web search engines
- G06F16/9535—Search customisation based on user profiles and personalisation
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0255—Targeted advertisements based on user history
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0269—Targeted advertisements based on user profile or attribute
- G06Q30/0271—Personalized advertisement
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Abstract
The invention relates to a customized page generation method. The method comprises steps as follows: various characteristic behaviors of a user visiting a website are recorded, and information of a subject matter corresponding to each characteristic behavior is recorded; after a page request of a client is received, the current behavior of the user is detected; if the current behavior belongs to one of the various characteristic behaviors, the recorded information of all subject matters corresponding to the current behavior is acquired; a personalized page is generated according to the information of all subject matters corresponding to the current behavior and returned to the client. The invention further provides a customized page generation device. By means of the method and the device, the click rate of content on the page of the website can be increased.
Description
Technical field
The present invention relates to Internet technical field, particularly to page generation method and the device of a kind of customization.
Background technology
Along with the high speed development of Internet technology, various information service websites also present the powerful situation of swift and violent growth.Clicking rate refers to the ratio of the shown number of times of number of times that on Website page, a certain content is clicked and this page, and it is a percentage ratio, reflects the concerned degree of a certain content on Website page.If the clicking rate of the page wherein each content is zero, being substantially equivalent to this content is valueless for a user.Therefore how can promote the clicking rate of content in Website page by various technological means and just become one of technical problem that each Internet Service Provider is focused on solving.
Summary of the invention
In view of this, it is necessary to page generation method and the device of a kind of customization are provided, it is possible to when user accesses website, the demand according to user generates personal page, thus promoting the clicking rate of content in Website page.
The page generation method of a kind of customization, comprises the following steps: the record user various characteristic behaviors when accessing website, and records the information of every kind of subject matter corresponding to characteristic behavior；The current behavior of user is detected after receiving the page request of client；If this current behavior belongs to the one in these various characteristic behaviors, then obtain the information of all subject matters corresponding with this current behavior recorded；Information according to all subject matters corresponding with this current behavior generates personal page, and this personal page is back to client.
A kind of webpage generating device of customization, including: logging modle, for recording the user's various characteristic behaviors when accessing website, and record the information of every kind of subject matter corresponding to characteristic behavior；Receiver module, for detecting the current behavior of user after receiving the page request of client；Acquisition module, if belonging to the one in these various characteristic behaviors for this current behavior, then obtains the information of all subject matters corresponding with this current behavior recorded；Generation module, generates personal page for the information according to all subject matters corresponding with this current behavior, and this personal page is back to client.
Relative to prior art, the information of the subject matter that various characteristic behaviors are corresponding when the present invention accesses website by recording user, when user accesses website again, generate personal page according to the demand that the current behavior of user reflects, thus promoting the clicking rate of content in Website page.
For the above and other purpose of the present invention, feature and advantage can be become apparent, preferred embodiment cited below particularly, and coordinate institute's accompanying drawings, it is described in detail below.
Accompanying drawing explanation
The flow chart of the page generation method of a kind of customization that Fig. 1 provides for first embodiment of the invention.
Fig. 2 is the exemplary plot that the method according to first embodiment obtains the information of subject matter.
The flow chart of the page generation method of a kind of customization that Fig. 3 provides for second embodiment of the invention.
Fig. 4 is the exemplary plot of the information of the method choice subject matter according to the second embodiment.
The block diagram of the webpage generating device of a kind of customization that Fig. 5 provides for third embodiment of the invention.
The block diagram of the webpage generating device of a kind of customization that Fig. 6 provides for fourth embodiment of the invention.
Detailed description of the invention
For further setting forth that the present invention realizes technological means and effect that predetermined goal of the invention is taked, below in conjunction with accompanying drawing and preferred embodiment, to according to the specific embodiment of the present invention, structure, feature and effect thereof, describe in detail as after.
First embodiment:
Consulting shown in Fig. 1, first embodiment of the invention provides the page generation method of a kind of customization, and it comprises the following steps:
Step S1, the record user various characteristic behaviors when accessing website, and record the information of every kind of subject matter corresponding to characteristic behavior；
Step S2, detects the current behavior of user after receiving the page request of client；
Step S3, if this current behavior belongs to the one in these various characteristic behaviors, then obtains the information of all subject matters corresponding with this current behavior recorded；
Step S4, generates personal page according to the information of all subject matters corresponding with this current behavior, and this personal page is back to client.
It is described in further detail below in conjunction with instantiation:
Website described in step S1 is such as to provide the e-commerce website of shopping online transaction platform, news website, video playback/download site, picture browsing website etc..Described subject matter can be Website page show commodity, news, video, the content such as picture.For this subject matter for the commodity shown by Website page, the information of this subject matter can include the information such as the title of these commodity, price, businessman, model, classification, function description.Described characteristic behavior is defined as some specific behaviors that this subject matter is carried out by user, for instance click is checked, plays, searches for, buys, shared etc..Various characteristic behaviors are additionally provided with priority.Described various characteristic behaviors and the information of the subject matter of correspondence thereof are recorded in the data base of the machine or the server accessing website.
In step S2, when user logs in described website in this client, though or when being not logged in but browse to any page of this website, described page request will be sent.After receiving the page request of this client, by the current behavior of detection user, and judge whether this current behavior belongs to certain defined characteristic behavior.
In step S3, if this current behavior belongs to the one in these various characteristic behaviors, then from this data base, obtain the information of all subject matters corresponding with this current behavior said features behavior.It should be noted that, if there is no the information record of subject matter corresponding to current behavior said features behavior in data base, then in priority lower than in all characteristic behaviors of this current behavior said features behavior, obtain the subject matter having correspondence and the information of all subject matters corresponding to the highest characteristic behavior of priority.
Personal page described in step S4 is by the information of all subject matters corresponding for this current behavior of displaying, for instance rolls in this personal page or arranges the information showing these all subject matters.Owing to the information that the content in this personal page is the subject matter that the characteristic behavior according to the user recorded is corresponding generates, the content in this personal page more meets interest and the demand of user, therefore can improve the clicking rate of content of pages.
In a concrete example, described website is e-commerce website, and described subject matter is commodity.Described characteristic behavior includes five kinds, and these five kinds of characteristic behaviors are followed successively by according to priority order arrangement from low to high: note (Attention) behavior, interest (Interest) behavior, search (Search) behavior, purchase (Action) behavior and share (Share) behavior.Then described step S1 specifically includes: if user has only browsed once the page of certain commodity and do not bought these commodity, then record the information of these commodity information as subject matter corresponding to this attention behavior；
If the page that user browses certain commodity exceedes preset times but do not buy these commodity, then record the information of these commodity information as subject matter corresponding to this interest behavior；
If user is by inputting keyword or selecting filtering option to search for the page of certain commodity, then record the information of these commodity information as subject matter corresponding to this search behavior；
If user successfully buys these commodity on the page of certain commodity, then record the information of these commodity information as subject matter corresponding to this purchasing behavior；
If user is after successfully buying certain commodity, the page link of these commodity is published on the information promulgating platform of this e-commerce website, then records the information of these commodity information as subject matter corresponding to this splitting glass opaque.
Consulting shown in Fig. 2, in this example, if this current behavior belongs to splitting glass opaque, then step S3 will include:
Step S3.1, it is judged that whether there is the information of commodity corresponding to splitting glass opaque in data base, if existing, then obtains the information of commodity corresponding to this splitting glass opaque, if being absent from, then enters step S3.2；
Step S3.2, it is judged that whether there is the information of commodity corresponding to purchasing behavior in data base, if existing, then obtains the information of commodity corresponding to this purchasing behavior, if being absent from, then enters step S3.3；
Step S3.3, it is judged that whether there is the information of commodity corresponding to search behavior in data base, if existing, then obtains the information of commodity corresponding to this search behavior, if being absent from, then enters step S3.4；
Step S3.4, it is judged that whether there is the information of commodity corresponding to interest behavior in data base, if existing, then obtains the information of commodity corresponding to this interest behavior, if being absent from, then enters step S3.5；
Step S3.5, it is judged that whether there is the information of commodity corresponding to attention behavior in data base, if existing, then obtains the information of commodity corresponding to this attention behavior, if being absent from, then and the flow process of end step S3.
In sum, the personalized page generation method that the present embodiment provides, the information of the subject matter that various characteristic behaviors are corresponding when accessing website by recording user, when user accesses website again, the demand that current behavior according to user reflects generates personal page, thus can promote the clicking rate of content in Website page.
Second embodiment:
In order to all subject matters corresponding from current behavior are selected more accurately, are more conformed to the subject matter of user interest and demand, consult shown in Fig. 3, second embodiment of the invention provides one to customize page generation method, it generates method compared to the personal page of first embodiment, and above-mentioned step S4 includes:
Step S4.1, analyzes the matching characteristic of required subject matter according to this current behavior.Such as this current behavior is search behavior, and user can input some keywords or select some filtering options, then needed for, the matching characteristic of subject matter includes the keyword or this filtering option that input.The matching characteristic of required subject matter can be defined as multiple, and the plurality of matching characteristic is provided with priority.
Step S4.2, selects the information of the subject matter corresponding with the matching characteristic of required subject matter in the information of acquired all subject matters.Such as, the matching characteristic of required subject matter includes keyword and classification, then, in the information of acquired all subject matters, select the information of the subject matter that keyword is identical with the keyword of required subject matter and classification with classification.
In addition, owing to the matching characteristic of required subject matter is likely to have multiple, in order to obtain more accurate result, can priority set by multiple matching characteristics, in multiple matching characteristics of required subject matter, select having subject matter and the information of subject matter corresponding to the highest matching characteristic of priority.
Step S4.3, generates personal page according to the information of subject matter corresponding to the selected matching characteristic with required subject matter, and this personal page is back to client.
The concrete example proposed in continuity first embodiment, the matching characteristic of required subject matter is defined as three kinds, arranges from high to low according to the priority of these three matching characteristic and is followed successively by: keyword, (Keyword), classification (Category) and associate language (Topic).
The keyword that this keyword is the title of commodity or function describes, for instance the title of certain part winter dress, brand and feature.When user browses, buys or shares certain commodity, it is possible to title or the function of extracting these commodity describe the keyword as required commodity.When user search commodity, it is possible to extract the keyword of user's input or the filtering option of the user setup keyword as required commodity.
The category is the classification of commodity, for instance kitchen tools class, clothing, household appliances etc..When user browses, buys or shares certain commodity, it is possible to extract the classification classification as required commodity of these commodity.When user search commodity, it is possible to analyze the classification of required commodity according to the filtering option of the keyword of user's input or setting.Such as when the keyword of user's input is " sweater ", then by " service class " classification as required commodity.
This association language is the relating subject of similar with other or the non-similar commodity of certain commodity, for instance the association language between iPhone mobile phone and iPad panel computer can be " Apple ".When user browses, buys or shares certain commodity, it is possible to analyze the association language of required commodity according to the title of these commodity, businessman or function description etc..When user search commodity, it is possible to analyze the association language of required commodity according to the filtering option of the keyword of user's input or setting.Such as the keyword of user's input is " iPhone ", then by " Apple " association language as required commodity.
Consulting shown in Fig. 4, in this example, step S4.2 will include:
Step S4.2.1, it is judged that in the information of acquired all commodity, if there is the information of the commodity corresponding with the keyword of required commodity, if existing, then selects the information of the commodity corresponding with the keyword of required commodity, if being absent from, then enters step S4.2.2.
Step S4.2.2, it is judged that in the information of acquired all commodity, if there is the information of the commodity corresponding with the classification of required commodity, if existing, then selects the information of the commodity corresponding with the classification of required commodity, if being absent from, then enters step S4.2.3.
Step S4.2.3, it is judged that in the information of acquired all commodity, if there is the information of the commodity corresponding with the association language of required commodity, if existing, then select the information of the commodity corresponding with the association language of required commodity, if being absent from, then the flow process of end step S4.2.
In sum, compared to the personalized page generation method that first embodiment provides, the personal page that the present embodiment provides generates method, the information more accurately, more meeting the subject matter of the interest of user and demand can be selected in the information of all subject matters corresponding to current behavior to generate personal page, promote the clicking rate of content in Website page further.
3rd embodiment:
Consulting shown in Fig. 5, third embodiment of the invention provides the webpage generating device 100 of a kind of customization, and it includes logging modle 101, receiver module 102, acquisition module 103 and generation module 104.It is appreciated that above-mentioned each module refers to computer program or program segment, is used for performing certain one or more specific function.Additionally, the program code that the differentiation of above-mentioned each module does not represent reality also must separate.
Logging modle 101, for recording the user's various characteristic behaviors when accessing website, and records the information of every kind of subject matter corresponding to characteristic behavior；
Receiver module 102, for detecting the current behavior of user after receiving the page request of client；
Acquisition module 103, if belonging to the one in these various characteristic behaviors for this current behavior, then obtains the information of all subject matters corresponding with this current behavior recorded；
Generation module 104, generates personal page for the information according to all subject matters corresponding with this current behavior, and this personal page is back to client.
For the specific works process of above each module, method can be generated with further reference to the personal page that first embodiment of the invention provides, be not repeated at this.
In sum, the webpage generating device 100 of a kind of customization that the present embodiment provides, the information of the subject matter that various characteristic behaviors are corresponding when accessing website by recording user, when user accesses website again, the demand that current behavior according to user reflects generates personal page, thus can promote the clicking rate of content in Website page.
4th embodiment:
Consulting shown in Fig. 6, fourth embodiment of the invention provides the webpage generating device 200 of a kind of customization, and it generates device 100 compared to the personal page of the 3rd embodiment, and above-mentioned generation module 104 includes:
Analyze submodule 1041, for analyzing the matching characteristic of required subject matter according to this current behavior.
Select submodule 1042, for selecting the information of the subject matter corresponding with the matching characteristic of required subject matter in the information of acquired all subject matters.
Generating submodule 1043, the information for the subject matter corresponding according to the selected matching characteristic with required subject matter generates personal page, and this personal page is back to client.
For the specific works process of above each module, page generation method can be customized with further reference to the one that second embodiment of the invention provides, be not repeated at this.
In sum, the personal page that the present embodiment provides generates device 200, the information more accurately, more meeting the subject matter of the interest of user and demand can be selected in the information of all subject matters corresponding to current behavior to generate personal page, promote the clicking rate of content in Website page further.
Through the above description of the embodiments, those skilled in the art is it can be understood that can add the mode of required general hardware platform by software to above-described embodiment method and realize, hardware can certainly be passed through, but in a lot of situation, the former is embodiment more preferably.Based on such understanding, the part that prior art is contributed by technical scheme substantially in other words can embody with the form of software product, this computer software product is stored in a storage medium (such as ROM/RAM, magnetic disc, CD), including some instructions with so that a station terminal equipment (can be mobile phone, computer, server, or the network equipment etc.) perform the method described in each embodiment of the present invention.
The above, be only presently preferred embodiments of the present invention, and the present invention not does any pro forma restriction.Any those skilled in the art, without departing within the scope of technical solution of the present invention, when the technology contents of available the disclosure above makes a little change or is modified to the Equivalent embodiments of equivalent variations, or the embodiment different embodiments being combined and must making new advances, in every case it is without departing from technical solution of the present invention content, all still falls within the scope of technical solution of the present invention.
Claims (8)
1. the page generation method customized, it is characterised in that the method comprises the following steps: the record user various characteristic behaviors when accessing website, and record the information of every kind of subject matter corresponding to characteristic behavior；The current behavior of user is detected after receiving the page request of client；If this current behavior belongs to the one in these various characteristic behaviors, then obtain the information of all subject matters corresponding with this current behavior recorded；Information according to all subject matters corresponding with this current behavior generates personal page, and this personal page is back to client.
2. the page generation method of a kind of customization as claimed in claim 1, it is characterised in that described various characteristic behaviors are provided with priority.
3. the page generation method of a kind of customization as claimed in claim 2, it is characterized in that, the step of the information obtaining all subject matters corresponding with this current behavior recorded also includes: if this current behavior does not have corresponding subject matter, then in priority lower than in all characteristic behaviors of this current behavior said features behavior, obtain the subject matter having correspondence and the information of all subject matters corresponding to the highest characteristic behavior of priority.
4. the page generation method of a kind of customization as claimed in claim 3, it is characterized in that, the step generating personal page according to the information of all subject matters corresponding with this current behavior also includes: analyze the matching characteristic of required subject matter according to this current behavior；The information of acquired all subject matters selects the information of the subject matter corresponding with the matching characteristic of required subject matter；Information according to subject matter corresponding to the selected matching characteristic with required subject matter generates personal page.
5. the page generation method of a kind of customization as claimed in claim 4, it is characterised in that the matching characteristic of required subject matter includes multiple, and multiple matching characteristics of required subject matter are provided with priority.
6. the page generation method of a kind of customization as claimed in claim 5, it is characterized in that, the step selecting the information of the subject matter corresponding with the matching characteristic of required subject matter in the information of acquired all subject matters includes: in multiple matching characteristics of required subject matter, and selection is to having subject matter and the information of subject matter corresponding to the highest matching characteristic of priority.
7. the webpage generating device customized, it is characterised in that this device includes: logging modle, for recording the user's various characteristic behaviors when accessing website, and records the information of every kind of subject matter corresponding to characteristic behavior；Receiver module, for detecting the current behavior of user after receiving the page request of client；Acquisition module, if belonging to the one in these various characteristic behaviors for this current behavior, then obtains the information of all subject matters corresponding with this current behavior recorded；Generation module, generates personal page for the information according to all subject matters corresponding with this current behavior, and this personal page is back to client.
8. the webpage generating device of a kind of customization as claimed in claim 7, it is characterised in that described various characteristic behaviors are provided with priority.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201610163686.5A CN105787108A (en) | 2016-03-20 | 2016-03-20 | Customized page generation method and device |
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| Application Number | Priority Date | Filing Date | Title |
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| CN201610163686.5A CN105787108A (en) | 2016-03-20 | 2016-03-20 | Customized page generation method and device |
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| CN105787108A true CN105787108A (en) | 2016-07-20 |
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| CN201610163686.5A Withdrawn CN105787108A (en) | 2016-03-20 | 2016-03-20 | Customized page generation method and device |
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Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN106412015A (en) * | 2016-08-31 | 2017-02-15 | 广州品唯软件有限公司 | Data publishing method, equipment and system |
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Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN106412015A (en) * | 2016-08-31 | 2017-02-15 | 广州品唯软件有限公司 | Data publishing method, equipment and system |
| CN106412015B (en) * | 2016-08-31 | 2019-09-03 | 广州品唯软件有限公司 | A kind of data publication method, equipment and system |
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Application publication date: 20160720 |