CN105678530A - Data processing method and system - Google Patents
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- CN105678530A CN105678530A CN201610089661.5A CN201610089661A CN105678530A CN 105678530 A CN105678530 A CN 105678530A CN 201610089661 A CN201610089661 A CN 201610089661A CN 105678530 A CN105678530 A CN 105678530A
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- G—PHYSICS
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
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- G06Q30/02—Marketing; Price estimation or determination; Fundraising
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- G06Q30/0208—Trade or exchange of goods or services in exchange for incentives or rewards
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- G06Q20/00—Payment architectures, schemes or protocols
- G06Q20/08—Payment architectures
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
- G06Q30/0222—During e-commerce, i.e. online transactions
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
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Abstract
The invention provides a data processing method and system. The system comprises a prize management module which is disposed on an e-commerce platform and is used for setting marketing activity information; a marketing initiation module which is disposed on a third-side data processing platform independent of the e-commerce platform, is in butt joint with the prize management module through a butt joint secret key, and is used for obtaining a part of or all the marketing activity information of the prize management module according to the butt joint secret key, responding to a prize draw request of a user according to the part of or all the marketing activity information and transmitting the prize draw information to the prize management module. The prize management module is also used for obtaining the prize draw information of the marketing initiation module according to the butt joint secret key, and providing a prize for the user according to the prize draw information. According to the invention, the method and system can remarkably improve the processing efficiency and instantaneity of related marketing data.
Description
Technical field
The present invention relates to data processing field, specifically, relate to a kind of data processing method for marketing and system.
Background technology
The process of the existing marketing related data of banking institution etc., generally the marketing processing module on the platform such as Web bank or Mobile banking individually carries out. It that case, the buying of prize etc. needed for marketing program and transmission etc. need substantial amounts of artificial participation, the treatment effeciency of marketing related data is relatively low, and real-time is poor, and the accuracy of Correlation method for data processing is relatively low.
Summary of the invention
For solving above-mentioned technical problem, the invention provides a kind of data processing method and system, the marketing initiation module of third party's data processing platform (DPP) is docked with the prize management module being arranged at electricity business's platform, the prize drawing information that ripe commodity distribution and the dispensing function etc. of electricity business's platform are marketing initiation module is utilized to furnish prizes, for marketing initiator, reduce marketing module maintenance, the cost developed and difficulty, improve efficiency and the real-time of marketing related data, be also beneficial to improve the accuracy of marketing Correlation method for data processing.
First aspect according to embodiment of the present invention, providing a kind of data handling system, this system includes: prize management module, is arranged on electricity business's platform, for arranging marketing activity information, described marketing activity information includes: the prize of marketing ID and the awards of this marketing ID, each awards; Marketing initiation module, it is arranged on the third party's data processing platform (DPP) independent of described electricity business's platform, module is managed by docking key docking with described prize, for obtaining part or all of marketing activity information of described prize management module according to described docking key, the prize drawing information to obtain described user is asked in the prize drawing of part or all of the response user according to described marketing activity information, and described prize drawing information is sent to described prize management module; Described prize management module, is additionally operable to obtain according to described docking key the described prize drawing information of described marketing initiation module, and is that described user furnishes prizes according to described prize drawing information.
In certain embodiments of the present invention, described third party's data processing platform (DPP) includes: Web bank's platform or Mobile banking's platform.
In certain embodiments of the present invention, described prize management module, also provide for the graphic user interface of the related information of commodity, and receive marketing personnel by selection information that the commodity selection in described graphic user interface is prize, wherein, the related information of described commodity includes: one or more in commodity classification, Brand, commodity price, marque, commodity amount, Sales Volume of Commodity and commodity favorable comment degree.
In certain embodiments of the present invention, described marketing initiation module obtains part or all of the marketing activity information of described prize management module, prize drawing prize drawing information to obtain described user of request of part or all of response user according to described marketing activity information includes: obtain marketing activity information whole of described prize management module according to described docking key, the prize drawing request of the whole response users according to described marketing activity information obtains the prize-winning identification code of described user, and by the user profile of described user, prize-winning identification code, marketing ID and awards that described prize-winning identification code is corresponding are encapsulated as the prize drawing information of described user.
In certain embodiments of the present invention, described prize management module is that described user furnishes prizes and includes according to described prize drawing information: determine whether this prize-winning identification code is receive the award first according to described prize-winning identification code, if receiving the award first, then according to the user profile in described prize drawing information, marketing ID and awards be that described user sends prize.
In certain embodiments of the present invention, described marketing initiation module obtains part or all of the marketing activity information of described prize management module according to described docking key, the prize drawing request of part or all of the response user according to the described marketing activity information prize drawing information to obtain described user includes: obtain the marketing ID in the marketing activity information of described prize management module according to described docking key, the prize drawing qualification codes of described user is asked to obtain according to the described marketing ID prize drawing responding user, and by the user profile of described user, prize drawing qualification codes, marketing ID corresponding to described prize drawing qualification codes is encapsulated as the prize drawing information of described user.
In certain embodiments of the present invention, described prize management module is that described user furnishes prizes and includes according to described prize drawing information: determine whether described user gets the winning number in a bond according to the prize drawing qualification codes in described prize drawing information and described marketing ID, if getting the winning number in a bond, then the awards according to the user profile in described prize drawing information, marketing ID and prize-winning are that described user sends prize.
In certain embodiments of the present invention, described marketing initiation module, it is additionally operable to manage, from described prize, the transmission information that module obtains the prize of each marketing ID by described docking key, in order to user inquires about the transmission information of described prize.
Second aspect according to embodiment of the present invention, provide a kind of data processing method, the method comprises the steps that use prize management module arranges marketing activity information, described marketing activity information includes: the prize of marketing ID and the awards of this marketing ID, each awards, and described prize management module is arranged on electricity business's platform; Use marketing initiation module obtains part or all of the marketing activity information of described prize management module according to docking key, the prize drawing request of part or all of the response user according to the described marketing activity information prize drawing information to obtain described user, and described prize drawing information is sent to described prize management module, wherein, described marketing initiation module is arranged on the third party's data processing platform (DPP) independent of described electricity business's platform, manages module with described prize and docks key docking by described; Use described prize management module to obtain the described prize drawing information of described marketing initiation module according to described docking key, and be that described user furnishes prizes according to described prize drawing information.
In certain embodiments of the present invention, described third party's data processing platform (DPP) includes: Web bank's platform or Mobile banking's platform.
In certain embodiments of the present invention, described method also includes: use the graphic user interface of the related information of described prize management module provider product, and receive marketing personnel by selection information that the commodity selection in described graphic user interface is prize, wherein, the related information of described commodity includes: one or more in commodity classification, Brand, commodity price, marque, commodity amount, Sales Volume of Commodity and commodity favorable comment degree.
In certain embodiments of the present invention, part or all of the marketing activity information of the described prize management module of described acquisition, prize drawing prize drawing information to obtain described user of request of part or all of response user according to described marketing activity information includes: obtain marketing activity information whole of described prize management module according to described docking key, the prize drawing request of the whole response users according to described marketing activity information obtains the prize-winning identification code of described user, and by the user profile of described user, prize-winning identification code, marketing ID and awards that described prize-winning identification code is corresponding are encapsulated as the prize drawing information of described user.
In certain embodiments of the present invention, described is that described user furnishes prizes and includes according to described prize drawing information: determine whether this prize-winning identification code is receive the award first according to described prize-winning identification code, if receiving the award first, then according to the user profile in described prize drawing information, marketing ID and awards be that described user sends prize.
In certain embodiments of the present invention, part or all of the described marketing activity information obtaining described prize management module according to described docking key, the prize drawing request of part or all of the response user according to the described marketing activity information prize drawing information to obtain described user includes: obtain the marketing ID in the marketing activity information of described prize management module according to described docking key, the prize drawing qualification codes of described user is asked to obtain according to the described marketing ID prize drawing responding user, and by the user profile of described user, prize drawing qualification codes, marketing ID corresponding to described prize drawing qualification codes is encapsulated as the prize drawing information of described user.
In certain embodiments of the present invention, described is that described user furnishes prizes and includes according to described prize drawing information: determine whether described user gets the winning number in a bond according to the prize drawing qualification codes in described prize drawing information and described marketing ID, if getting the winning number in a bond, then the awards according to the user profile in described prize drawing information, marketing ID and prize-winning are that described user sends prize.
In certain embodiments of the present invention, described method also includes: use described marketing initiation module to manage, from described prize, the transmission information that module obtains the prize of each marketing ID by described docking key, in order to user inquires about the transmission information of described prize.
Implement data handling system and method that embodiment of the present invention provides, for marketing initiator, by with electricity the docking of business's platform, can in real time to marketing activity information and based on prize drawing information prize related information process, significantly improve treatment effeciency and the real-time of marketing related data, with artificial treatment, significantly improve award data process accuracy; It can also enough commodity association messages based on electricity business's platform carry out prize selection, improve the motility that prize selects data to process; Before user receives the award, judge whether the prize that prize-winning identification code is corresponding is got it can also enough, it is therefore prevented that repeat to receive the award; Moreover, it is also possible to the prize management module based on electricity business's platform gains an award transmission information, user is facilitated to inquire about the relevant information that prize sends.
Accompanying drawing explanation
Fig. 1 is the structural representation of the data handling system according to one embodiment of the present invention.
Fig. 2 is the schematic flow sheet of the data processing method according to one embodiment of the present invention.
Detailed description of the invention
It is described in detail to various aspects of the present invention below in conjunction with the drawings and specific embodiments. Wherein, it is thus well known that module, unit and connection each other, link, communication or operation are shown without or do not elaborate. Further, described feature, framework or function can combine by any way in one or more embodiments. It will be appreciated by those skilled in the art that following various embodiments are served only for illustrating, not for limiting the scope of the invention. Can also be easy to understand, module in each embodiment described herein and shown in the drawings or unit or processing mode can be combined by various different configurations and design.
Below the concept related in embodiment of the present invention is illustrated.
Electricity business's platform, i.e. e-commerce platform, it is primarily referred to as the platform that online transaction negotiation is provided into enterprise or individual, it can have the various functions such as merchandise display, commercial articles ordering, online payment, electronic account, commodity evaluation and dispensing. At present, electric business's platform of certain scale all has the technological facilities realizing above-mentioned various functions of comparative maturity.
Third party's data processing platform (DPP), independent of above-mentioned e-commerce platform, specifically, in prior art, with the electricity typically no data communication of business's platform, it may include for processing Web bank's platform of Web bank's related data and for processing Mobile banking's platform etc. of Mobile banking's related data.
Fig. 1 is the structural representation of the data handling system according to one embodiment of the present invention.
As shown in Figure 1, data handling system can include prize management module 11 and marketing initiation module 12, wherein, prize management module 11 may be disposed at electricity business's platform, may be used for arranging marketing activity information, marketing activity information can include the prize of marketing ID, the awards (such as, it may include the first prize, second prize, third prize, fourth class prize etc.) of this marketing ID and each awards. Preferably, the processing unit that prize management module 11 can process by being suitable to batch data carries out the prize relevant treatment such as marketing activity information is arranged. It should be noted that the electric business's platform in invention embodiment can include one or more, say, that prize management module can be arranged at one or more electricity business's platforms, so in the process of marketing, it is possible to increase the motility that prize selects. Marketing initiation module 12 is arranged on the third party's data processing platform (DPP) independent of electricity business's platform, module 11 is managed by docking key docking with prize, such as, marketing initiation module 12 and prize management module 11 can preserve the identification code of the other side each other, adopting secured fashion exchange docking key, acquiescence adopts private key mode.
Marketing initiation module 12 can pass through part or all in the marketing activity information of docking key acquisition prize management module 11, and the request of the drawing a lottery prize drawing information to obtain this user of part or all of the response user according to acquired marketing activity information, then prize drawing information is sent to prize management module 11. In some embodiments, prize drawing information can be sent to prize by the mode encrypted and manage module 11 by marketing initiation module 12, such as, can using a part etc. for the marketing identification code of initiation module, timestamp and prize drawing information as plaintext parameter, using another part of all of plaintext parameter and prize drawing information as ciphertext parameter by docking after key is encrypted, use the parameter mode of encryption by page jump to electric business's platform.
The module id code that prize management module 11 can be passed through in the plaintext that marketing initiation module 12 sends determines the docking key that this identification code is corresponding, it is decrypted according to the ciphertext that this docking double secret key marketing initiation module 12 sends, obtain complete prize drawing information, and based on and the prize drawing information that obtains sends prize for user, such as, it may include by corresponding prize packing and dispensing etc.
In certain embodiments of the present invention, prize management module 11 may be provided for the graphic user interface of related information of commodity, and receives the related information of the commodity that marketing personnel show based on described graphical user interface by selection information that the commodity selection in described graphic user interface is prize. Selection information can include selected prize model, price and quantity etc. Wherein, the related information of commodity includes: one or more (such as, more than or equal to 2 kinds) in commodity classification, Brand, commodity price, marque, commodity amount, Sales Volume of Commodity and commodity favorable comment degree. Such as, marketing personnel can one in the related information of these commodity shown of graphic based user interface (such as, Sales Volume of Commodity or favorable comment degree etc.) or multiple (such as, commodity price and commodity favorable comment degree etc.) select a number of commodity as prize, these selected commodity can as the commodity ordered, after determining that user gets the winning number in a bond, send to user respectively by awards.
The control that user is got the winning number in a bond by embodiment of the present invention can have different modes, for instance, it is possible to control user at marketing initiation module 12 and get the winning number in a bond, it is also possible to manage module 11 at prize and control user's prize-winning. Above two mode will be specifically described below.
First, the situation controlling user's prize-winning at marketing initiation module 12 is illustrated. marketing initiation module 12 according to docking key obtain prize management module 11 marketing activity information whole (such as, the prize etc. of marketing ID, the awards of this marketing ID, each awards can be included), prize drawing based on these marketing activity information response users is asked, it is to say, determine the prize-winning identification code of this user based on marketing ID, the awards of this marketing ID and predetermined rule etc. of getting the winning number in a bond. for the ID that markets, this prize-winning identification code is unique. after the prize-winning identification code determining this user, marketing ID corresponding to the prize-winning identification code of this user, user profile, this prize-winning identification code and awards are encapsulated as the prize drawing information of this user, and the prize drawing information after encapsulation is sent to prize management module, such as, the mode of encryption can be adopted, using the identification code of prize-winning identification code, timestamp and marketing initiation module as plaintext parameter, marketing ID corresponding to the user profile of above-mentioned plaintext parameter and this prize-winning, this prize-winning identification code and awards are encrypted as ciphertext parameter by docking key. after prize manages clear data and the ciphertext data that module 12 obtains marketing initiation module 11 transmission, identification code by the module in plaintext, determine the module that this identification code is corresponding and the docking key docked with this module, it is decrypted by docking double secret key cipher text part, obtain user profile corresponding to this prize-winning identification code (such as, the name of this user can be included, phone number and address etc.), the marketing prize drawing information such as ID and awards, then this prize-winning identification code can be sent to the phone number in user profile, and also this phone number of this prize-winning identification code with user can be bound, such that it is able to prevent other people from falsely claiming as one's own. except using prize-winning identification code except the mark that user receives the award, it is also possible to adopt other forms. such as, electricity quotient system is unified the prize management module 12 of side and can also be generated according to prize-winning identification code and receive the award one to one identification code with this prize-winning identification code, this identification code of receiving the award is sent to the phone number in user profile, identification code of this phone number and this being received the award is bound, when user receives the award, receive the award for user based on this identification code of receiving the award.
User can receive the award based on prize-winning identification code or the identification code of receiving the award corresponding with prize-winning identification code. in the process received the award, in order to prevent repeating to receive the award, after the prize that the identification code of receiving the award of a prize-winning identification code or its correspondence is corresponding is got, this prize-winning identification code is labeled as and receives the award. and in the process received the award, first determine whether whether prize-winning identification code is receive the award first, by user, this receives the award the prize-winning identification code provided or prize-winning identification code corresponding to identification code of receiving the award mates with being labeled as the prize-winning identification code received the award, if coupling, prize-winning identification code or identification code of receiving the award that then this provides are not receive the award first, prompting this prize-winning identification code of user or identification code of receiving the award are received the award, can not again receive the award, if not mating, prize-winning identification code that then this provides or identification code of receiving the award are for receive the award first, this prize-winning identification code or marketing ID corresponding to identification code of receiving the award and awards and winnings information etc. is shown to user, and according to the user profile in prize drawing information, marketing ID and awards send prize for this user. in other embodiment, it not receive the award first judging prize-winning identification code that user provides or identification code of receiving the award, that is, when user repeats to receive the award, can show, to user, the marketing ID and awards and winnings information etc. that this prize-winning identification code is corresponding, but the transmission etc. not carrying out prize operates.
Then, the situation controlling user's prize-winning in prize management module 11 is illustrated. marketing initiation module 12 obtains the marketing ID in the marketing activity information of prize management module 11 according to docking key, the prize drawing request of user is responded according to this marketing ID, and in conjunction with predetermined prize drawing rule, determining the prize drawing qualification codes of this user, this prize drawing qualification codes only makes user have the follow-up qualification managing the prize drawing of module side at prize. after the prize drawing qualification codes determining user, by the prize-winning qualification codes of this user, user profile, marketing ID corresponding to this prize-winning qualification codes is encapsulated as the prize drawing information of this user, and the prize drawing information after encapsulation is sent to prize management module, such as, the mode of encryption can be adopted, to draw a lottery qualification codes, the identification code of timestamp and marketing initiation module is as plaintext parameter, user profile by above-mentioned plaintext parameter and this prize drawing, marketing ID corresponding to this prize drawing qualification codes is encrypted by docking key as ciphertext parameter, and clear data obtained above and ciphertext data are sent to prize management module 12. after prize manages clear data and the ciphertext data that module 12 obtains marketing initiation module 11 transmission, identification code by the module in plaintext, determine the module that this identification code is corresponding and the docking key docked with this module, it is decrypted by docking double secret key cipher text part, obtains the information such as user profile corresponding to prize drawing qualification codes and marketing ID. then, determine whether this user gets the winning number in a bond (such as according to the predetermined prize drawing rule that the prize drawing qualification codes in prize drawing information, this marketing ID and this marketing ID are corresponding, the awards got the winning number in a bond can be included), if getting the winning number in a bond, then can generate prize-winning identification code, and prize-winning identification code is sent to the phone number of this user, user can get prize by this prize-winning identification code. preferably, prize management module 11 can be passed through to be suitable to the high concurrently processing unit that Real-time Logic processes and carry out the relevant treatment of prize information. in the process getting prize, user profile (such as, it may include the name of this user, phone number and address etc.) in prize-winning identification code that prize management module 11 provides according to user and saved prize drawing information, market ID and in awards send prize for this user. after user gets prize, it is possible to be labeled as by this prize-winning identification code and receive the award, being labeled as the prize-winning identification code received the award can not receive the award again, thus preventing user from using a prize-winning identification code repeatedly to receive the award.
In certain embodiments of the present invention, prize management module 11 can by the transmission information of the prize of each marketing ID (such as, to the logistics distribution information etc. of the prize of user's transmission and correspondence), it is sent to marketing initiation module 12, such as, by docking the mode that key is encrypted. Marketing initiation module 12 can pass through to dock key and obtain the transmission information of prize, consequently facilitating user is by the transmission information of the interface polls prize of initiation module of marketing.
Describe the data handling system of the present invention above in conjunction with detailed description of the invention, describe the data processing method of the above-mentioned data handling system of application below in conjunction with detailed description of the invention.
Fig. 2 is the schematic flow sheet of the data processing method according to one embodiment of the present invention.
As in figure 2 it is shown, the data processing method of the present invention can include step S11, S12 and S13, above-mentioned steps S11, S12 and S13 will be specifically described below.
In step s 11, using prize management module to arrange marketing activity information, described marketing activity information includes: the prize of marketing ID and the awards of this marketing ID, each awards, and described prize management module is arranged on electricity business's platform.
Before step S11, the data processing method of the present invention may also include that the graphic user interface of the related information using described prize management module provider product, wherein, the related information of described commodity includes: one or more in commodity classification, Brand, commodity price, marque, commodity amount, Sales Volume of Commodity and commodity favorable comment degree. The graphical user interface that marketing personnel can pass through to provide checks the related information of commodity, needs to select a portion commodity as prize according to application. In this case, the data processing method of the present invention may also include that and receives marketing personnel by selection information that the commodity selection in described graphical user interface is prize. Selection information can include selected prize model, price and quantity etc.
In step s 12, use marketing initiation module obtains part or all of the marketing activity information of described prize management module according to described docking key, the prize drawing request of part or all of the response user according to the described marketing activity information prize drawing information to obtain described user, and described prize drawing information is sent to described prize management module, wherein, described marketing initiation module is arranged on the third party's data processing platform (DPP) independent of described electricity business's platform, manages module with described prize by docking key docking. Third party's data processing platform (DPP) in embodiment of the present invention can include the Web bank's platform for processing Web bank's related data or for processing Mobile banking's platform etc. of Mobile banking's related data.
In step s 13, use prize management module to obtain the described prize drawing information of described marketing initiation module according to described docking key, and be that described user furnishes prizes according to described prize drawing information.
In certain embodiments of the present invention, part or all of the marketing activity information obtaining described prize management module in step S12, prize drawing prize drawing information to obtain described user of request of part or all of response user according to described marketing activity information comprise the steps that according to described docking key obtain described prize management module marketing activity information whole (such as, marketing ID can be included, the awards of this marketing ID, the prize etc. of each awards), the prize drawing request of the whole response users according to described marketing activity information obtains the prize-winning identification code of described user, and by the user profile of described user, prize-winning identification code, marketing ID and awards that described prize-winning identification code is corresponding are encapsulated as the prize drawing information of described user. for the ID that markets, this prize-winning identification code is unique. after the prize-winning identification code determining this user, marketing ID corresponding to the prize-winning identification code of this user, user profile, this prize-winning identification code and awards are encapsulated as the prize drawing information of this user, and the prize drawing information after encapsulation is sent to prize management module, such as, the mode of encryption can be adopted, using the identification code of prize-winning identification code, timestamp and marketing initiation module as plaintext parameter, marketing ID corresponding to the user profile of above-mentioned plaintext parameter and this prize-winning, this prize-winning identification code and awards are encrypted as ciphertext parameter by docking key. after electricity business side receives clear data and the ciphertext data of marketing initiation module transmission, identification code according to the module passed through in expressly, determine the module that this identification code is corresponding and the docking key docked with this module, it is decrypted by docking double secret key cipher text part, obtain user profile corresponding to this prize-winning identification code (such as, the name of this user can be included, phone number and address etc.), the marketing prize drawing information such as ID and awards, then this prize-winning identification code can be sent to the phone number in user profile, and also this phone number of this prize-winning identification code with user can be bound, such that it is able to prevent other people from falsely claiming as one's own. except using prize-winning identification code except the mark that user receives the award, it is also possible to adopt other forms. such as, electricity quotient system is unified the prize management module 12 of side and can also be generated according to prize-winning identification code and receive the award one to one identification code with this prize-winning identification code, this identification code of receiving the award is sent to the phone number in user profile, identification code of this phone number and this being received the award is bound, when user receives the award, receive the award for user based on this identification code of receiving the award.
In the case described above, in step S13 is that described user furnishes prizes and comprises the steps that and determine whether this prize-winning identification code is receive the award first according to the identification code of receiving the award that the prize-winning identification code in described prize drawing information or this prize-winning identification code are corresponding according to described prize drawing information, if receiving the award first, then according to the user profile in described prize drawing information, marketing ID and awards be that described user sends prize. It is that described user furnishes prizes and may also include that when being defined as receiving the award first according to prize drawing information, sends prize for this user, and the prize-winning identification code received the award is labeled as receives the award, thus preventing user from using a prize-winning identification code to repeat to receive the award.
In the other embodiment of the present invention, part or all of the marketing activity information according to described docking key acquisition described prize management module in step S12, the prize drawing request of part or all of the response user according to the described marketing activity information prize drawing information to obtain described user includes: obtain the marketing ID in the marketing activity information of described prize management module according to described docking key, the prize drawing qualification codes of described user is asked to obtain according to the described marketing ID prize drawing responding user, and by the user profile of described user, prize drawing qualification codes, marketing ID corresponding to described prize drawing qualification codes is encapsulated as the prize drawing information of described user. such as, the marketing ID in the marketing activity information of prize management module is obtained according to docking key, the prize drawing request of user is responded according to this marketing ID, and in conjunction with predetermined prize drawing rule, determining the prize drawing qualification codes of this user, this prize drawing qualification codes only makes user have the follow-up qualification managing the prize drawing of module side at prize. after the prize drawing qualification codes determining user, by the prize-winning qualification codes of this user, user profile, marketing ID corresponding to this prize-winning qualification codes is encapsulated as the prize drawing information of this user, and the prize drawing information after encapsulation is sent to prize management module, such as, the mode of encryption can be adopted, to draw a lottery qualification codes, the identification code of timestamp and marketing initiation module is as plaintext parameter, user profile by above-mentioned plaintext parameter and this prize drawing, marketing ID corresponding to this prize drawing qualification codes is encrypted by docking key as ciphertext parameter, and clear data obtained above and ciphertext data are sent to prize management module.
In the case described above, in step S13 is that described user furnishes prizes and includes according to described prize drawing information: determine whether described user gets the winning number in a bond according to the prize drawing qualification codes in described prize drawing information and described marketing ID, if getting the winning number in a bond, then the awards according to the user profile in described prize drawing information, marketing ID and prize-winning are that described user sends prize.
In certain embodiments of the present invention, prize management module each can be marketed ID prize transmission information (such as, to the logistics distribution information etc. of the prize of user's transmission and correspondence), it is sent to marketing initiation module, such as, by docking the mode that key is encrypted. Under such a condition, the data processing method of the present invention may also include that the transmission information using marketing initiation module to obtain prize from prize management module by docking key, consequently facilitating user is by the transmission information of the interface polls prize of initiation module of marketing.
Through the above description of the embodiments, those skilled in the art is it can be understood that can realize by the mode of software combined with hardware platform to the present invention. Based on such understanding, what background technology was contributed by technical scheme can embody with the form of software product in whole or in part, this computer software product can be stored in storage medium, such as ROM/RAM, magnetic disc, CD etc., including some instructions with so that a computer equipment (can be personal computer, server, smart mobile phone or the network equipment etc.) perform the method described in some part of each embodiment of the present invention or embodiment.
Terminology used herein of the present invention and wording, just to illustrating, are not intended to constitute restriction. It will be appreciated by those skilled in the art that under the premise of the ultimate principle without departing from disclosed embodiment, each details in above-mentioned embodiment can be carried out various change. Therefore, the scope of the present invention is only determined by claim, and in the claims, except as otherwise noted, all of term should be understood by the broadest rational meaning.
Claims (16)
1. a data handling system, it is characterised in that described system includes:
Prize management module, is arranged on electricity business's platform, is used for arranging marketing activity information, and described marketing activity information includes: the prize of marketing ID and the awards of this marketing ID, each awards;
Marketing initiation module, it is arranged on the third party's data processing platform (DPP) independent of described electricity business's platform, module is managed by docking key docking with described prize, for obtaining part or all of marketing activity information of described prize management module according to described docking key, the prize drawing information to obtain described user is asked in the prize drawing of part or all of the response user according to described marketing activity information, and described prize drawing information is sent to described prize management module;
Described prize management module, is additionally operable to obtain according to described docking key the described prize drawing information of described marketing initiation module, and is that described user furnishes prizes according to described prize drawing information.
2. system according to claim 1, it is characterised in that described third party's data processing platform (DPP) includes: Web bank's platform or Mobile banking's platform.
3. system according to claim 2, it is characterized in that, described prize management module, also provide for the graphic user interface of the related information of commodity, and receive marketing personnel by selection information that the commodity selection in described graphic user interface is prize, wherein, the related information of described commodity includes: one or more in commodity classification, Brand, commodity price, marque, commodity amount, Sales Volume of Commodity and commodity favorable comment degree.
4. system according to claim 3, it is characterized in that, described marketing initiation module obtains part or all of the marketing activity information of described prize management module, prize drawing prize drawing information to obtain described user of request of part or all of response user according to described marketing activity information includes: obtain marketing activity information whole of described prize management module according to described docking key, the prize drawing request of the whole response users according to described marketing activity information obtains the prize-winning identification code of described user, and by the user profile of described user, prize-winning identification code, marketing ID and awards that described prize-winning identification code is corresponding are encapsulated as the prize drawing information of described user.
5. system according to claim 4, it is characterized in that, described prize management module is that described user furnishes prizes and includes according to described prize drawing information: determine whether this prize-winning identification code is receive the award first according to the prize-winning identification code in described prize drawing information, if receiving the award first, then according to the user profile in described prize drawing information, marketing ID and awards be that described user sends prize.
6. system according to claim 3, it is characterized in that, described marketing initiation module obtains part or all of the marketing activity information of described prize management module according to described docking key, the prize drawing request of part or all of the response user according to the described marketing activity information prize drawing information to obtain described user includes: obtain the marketing ID in the marketing activity information of described prize management module according to described docking key, the prize drawing qualification codes of described user is asked to obtain according to the described marketing ID prize drawing responding user, and by the user profile of described user, prize drawing qualification codes, marketing ID corresponding to described prize drawing qualification codes is encapsulated as the prize drawing information of described user.
7. system according to claim 6, it is characterized in that, described prize management module is that described user furnishes prizes and includes according to described prize drawing information: determine whether described user gets the winning number in a bond according to the prize drawing qualification codes in described prize drawing information and described marketing ID, if getting the winning number in a bond, then the awards according to the user profile in described prize drawing information, marketing ID and prize-winning are that described user sends prize.
8. the system according to claim 5 or 7, it is characterized in that, described marketing initiation module, is additionally operable to manage, from described prize, the transmission information that module obtains the prize of each marketing ID by described docking key, in order to user inquires about the transmission information of described prize.
9. a data processing method, it is characterised in that described method includes:
Using prize management module to arrange marketing activity information, described marketing activity information includes: the prize of marketing ID and the awards of this marketing ID, each awards, and described prize management module is arranged on electricity business's platform;
Use marketing initiation module obtains part or all of the marketing activity information of described prize management module according to docking key, the prize drawing request of part or all of the response user according to the described marketing activity information prize drawing information to obtain described user, and described prize drawing information is sent to described prize management module, wherein, described marketing initiation module is arranged on the third party's data processing platform (DPP) independent of described electricity business's platform, manages module with described prize and docks key docking by described;
Use described prize management module to obtain the described prize drawing information of described marketing initiation module according to described docking key, and be that described user furnishes prizes according to described prize drawing information.
10. method according to claim 9, it is characterised in that described third party's data processing platform (DPP) includes: Web bank's platform or Mobile banking's platform.
11. method according to claim 10, it is characterised in that described method also includes:
Use the graphic user interface of the related information of described prize management module provider product, and receive marketing personnel by selection information that the commodity selection in described graphic user interface is prize, wherein, the related information of described commodity includes: one or more in commodity classification, Brand, commodity price, marque, commodity amount, Sales Volume of Commodity and commodity favorable comment degree.
12. method according to claim 11, it is characterized in that, part or all of the marketing activity information of the described prize management module of described acquisition, prize drawing prize drawing information to obtain described user of request of part or all of response user according to described marketing activity information includes: obtain marketing activity information whole of described prize management module according to described docking key, the prize drawing request of the whole response users according to described marketing activity information obtains the prize-winning identification code of described user, and by the user profile of described user, prize-winning identification code, marketing ID and awards that described prize-winning identification code is corresponding are encapsulated as the prize drawing information of described user.
13. method according to claim 12, it is characterized in that, described is that described user furnishes prizes and includes according to described prize drawing information: determine whether this prize-winning identification code is receive the award first according to the prize-winning identification code in described prize drawing information, if receiving the award first, then according to the user profile in described prize drawing information, marketing ID and awards be that described user sends prize.
14. method according to claim 11, it is characterized in that, part or all of the described marketing activity information obtaining described prize management module according to described docking key, the prize drawing request of part or all of the response user according to the described marketing activity information prize drawing information to obtain described user includes: obtain the marketing ID in the marketing activity information of described prize management module according to described docking key, the prize drawing qualification codes of described user is asked to obtain according to the described marketing ID prize drawing responding user, and by the user profile of described user, prize drawing qualification codes, marketing ID corresponding to described prize drawing qualification codes is encapsulated as the prize drawing information of described user.
15. method according to claim 14, it is characterized in that, described is that described user furnishes prizes and includes according to described prize drawing information: determine whether described user gets the winning number in a bond according to the prize drawing qualification codes in described prize drawing information and described marketing ID, if getting the winning number in a bond, then the awards according to the user profile in described prize drawing information, marketing ID and prize-winning are that described user sends prize.
16. the method according to claim 13 or 15, it is characterised in that described method also includes:
Described marketing initiation module is used to manage, from described prize, the transmission information that module obtains the prize of each marketing ID by described docking key, in order to user inquires about the transmission information of described prize.
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| CN201610089661.5A CN105678530A (en) | 2016-02-17 | 2016-02-17 | Data processing method and system |
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| CN107122992A (en) * | 2017-04-17 | 2017-09-01 | 南京欣网互联信息技术有限公司 | A kind of method that sweepstake is produced in the network platform |
| CN108200161A (en) * | 2017-12-29 | 2018-06-22 | 北京奇虎科技有限公司 | The method and system of business activity are carried out based on article binding mechanism |
| CN108712408A (en) * | 2018-05-08 | 2018-10-26 | 百度在线网络技术（北京）有限公司 | A kind of anti-cheat method and device of user behavior verification |
| CN108965216A (en) * | 2017-05-26 | 2018-12-07 | 武汉斗鱼网络科技有限公司 | It is a kind of to improve the method for device id safety, client and server |
| CN109472458A (en) * | 2018-10-17 | 2019-03-15 | 深圳壹账通智能科技有限公司 | Prize inventory allocation method, apparatus, computer equipment and storage medium |
| CN111144931A (en) * | 2019-12-10 | 2020-05-12 | 中国建设银行股份有限公司四川省分行 | System, method and related apparatus for providing customer benefit activities |
| CN111680948A (en) * | 2020-05-28 | 2020-09-18 | 泰康保险集团股份有限公司 | Inventory management system |
| CN114727284A (en) * | 2022-05-19 | 2022-07-08 | 中国农业银行股份有限公司 | Identity authentication method and system |
| CN115953199A (en) * | 2023-03-10 | 2023-04-11 | 青岛网信信息科技有限公司 | Marketing campaign method, medium and system for packing prizes by user |
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| Publication number | Priority date | Publication date | Assignee | Title |
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| CN106127950A (en) * | 2016-08-11 | 2016-11-16 | 北京君汇港沣科技发展有限公司 | The online lottery drawing method of sales terminal, Apparatus and system |
| CN107122992A (en) * | 2017-04-17 | 2017-09-01 | 南京欣网互联信息技术有限公司 | A kind of method that sweepstake is produced in the network platform |
| CN108965216A (en) * | 2017-05-26 | 2018-12-07 | 武汉斗鱼网络科技有限公司 | It is a kind of to improve the method for device id safety, client and server |
| CN108200161A (en) * | 2017-12-29 | 2018-06-22 | 北京奇虎科技有限公司 | The method and system of business activity are carried out based on article binding mechanism |
| CN108712408A (en) * | 2018-05-08 | 2018-10-26 | 百度在线网络技术（北京）有限公司 | A kind of anti-cheat method and device of user behavior verification |
| CN109472458A (en) * | 2018-10-17 | 2019-03-15 | 深圳壹账通智能科技有限公司 | Prize inventory allocation method, apparatus, computer equipment and storage medium |
| CN111144931A (en) * | 2019-12-10 | 2020-05-12 | 中国建设银行股份有限公司四川省分行 | System, method and related apparatus for providing customer benefit activities |
| CN111680948A (en) * | 2020-05-28 | 2020-09-18 | 泰康保险集团股份有限公司 | Inventory management system |
| CN114727284A (en) * | 2022-05-19 | 2022-07-08 | 中国农业银行股份有限公司 | Identity authentication method and system |
| CN114727284B (en) * | 2022-05-19 | 2024-04-12 | 中国农业银行股份有限公司 | Identity authentication method and system |
| CN115953199A (en) * | 2023-03-10 | 2023-04-11 | 青岛网信信息科技有限公司 | Marketing campaign method, medium and system for packing prizes by user |
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Application publication date: 20160615 |