CN105654842A - Heat-shrinkable material label with QR code - Google Patents
Heat-shrinkable material label with QR code Download PDFInfo
- Publication number
- CN105654842A CN105654842A CN201610193088.2A CN201610193088A CN105654842A CN 105654842 A CN105654842 A CN 105654842A CN 201610193088 A CN201610193088 A CN 201610193088A CN 105654842 A CN105654842 A CN 105654842A
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- CN
- China
- Prior art keywords
- code
- label
- layer
- heat
- label film
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
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Classifications
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- G—PHYSICS
- G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
- G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
- G09F3/00—Labels, tag tickets, or similar identification or indication means; Seals; Postage or like stamps
- G09F3/02—Forms or constructions
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- G—PHYSICS
- G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
- G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
- G09F3/00—Labels, tag tickets, or similar identification or indication means; Seals; Postage or like stamps
- G09F3/02—Forms or constructions
- G09F3/0297—Forms or constructions including a machine-readable marking, e.g. a bar code
-
- G—PHYSICS
- G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
- G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
- G09F3/00—Labels, tag tickets, or similar identification or indication means; Seals; Postage or like stamps
- G09F3/02—Forms or constructions
- G09F2003/0272—Labels for containers
-
- G—PHYSICS
- G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
- G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
- G09F3/00—Labels, tag tickets, or similar identification or indication means; Seals; Postage or like stamps
- G09F3/02—Forms or constructions
- G09F2003/0276—Safety features, e.g. colour, prominent part, logo
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- Physics & Mathematics (AREA)
- General Physics & Mathematics (AREA)
- Engineering & Computer Science (AREA)
- Theoretical Computer Science (AREA)
- Details Of Rigid Or Semi-Rigid Containers (AREA)
Abstract
The invention discloses a heat-shrinkable material label with a QR code. The heat-shrinkable material label comprises a label film of which the QR code area back face is provided with an underpainting layer with uniform color, and the underpainting layer is provided with a QR code information layer, wherein a higher color contrast between the QR code information layer and the underpainting layer exists; the front face of the QR code area of the label film is provided with an interference reading layer, or an interference reading layer is arranged between the label film back face and the underpainting layer, and the label film is provided with an easily-torn line on at least one side of the QR code area. The heat-shrinkable material label with the QR code has the advantages that the QR code is hidden on the label back face, the QR code can only be read by locally destroying the label, it is guaranteed that a consumer can join the lucky draw only by purchasing merchandise, the effects of promoting sales and preventing forgery are achieved, the QR code is hidden in the label, and abrasion and pollution in sections of transportation, storage and transportation and sales are avoided.
Description
Technical field
The invention belongs to technical field of packaging and printing, relate to using QR code technology to carry out false proof, sales promotion, interaction on heat-shrinkage material label.
Background technology
Heat-shrinkage material label extensive use and beverage, daily chemical products and article of everyday use, owing to its product 360 is shown, good with the packing material laminating degree such as content items or other bottles, tank, box, the application that the deep welcome by market, particularly abnormity are packed is especially suitable for. This label is generally made up of thermal contraction character plastic sheetings such as PVC, PET, OPS, PLA, PE, POF, is printed on the brand of commodity, title, displaying pattern and the information such as relevant product composition, trade name address.
At present, in fast-moving consumer goods field, for promoting consumer's desire to purchase, usual manufacturer can carry out some prize drawing, advertising campaigns. In the past, it is common that prize information is disposed within package interior, wait consumer to fully open packaging, after exposed content commodity, just can see prize information.
Later, along with QR code, (QR code is the one of two-dimensional bar code, QR is from the abbreviation of English " QuickResponse ") technology, the development of variable information printing, the QR code that manufacturer is expected on shrink label coding or digital printing variable information, consumer directly uses mobile phone by special QR code scanning software or the subsidiary functionality scan information of social software, directly accessed by network and prize website is carried out prize, collect the geographical position of consumer simultaneously, phone number, the social account number of individual, and these social account number consumption habits behind etc., so that carrying out audience study, big data analysiss etc. are studied, simultaneously manufacturer is by sweeping reading and can check whether this product is trans-regional sale clearly QR code, to prevent the string goods caused due to the price difference of distributor's difference purchase channel from occurring.
But, this this mode by utilizing QR code to be verified can have a problem that, namely likely consumer is only scanning QR code activity, and actual can't go goods. Such as, the QR code on carafe, behind supermarket, is only scanned participating in sweepstake, and does not buy beverage and beverage by some consumers.
It addition, QR code is exposed to surface, it is easy in transport, accumulating, sales section abrasion, pollute, cause that consumer cannot read relevant information, and cause that consumer experience significantly declines
Summary of the invention
The technical problem to be solved is to provide a kind of QR code and is hidden in the label back side, only by the broken ring in label local could be distinguished the heat-shrinkage material label with QR code of QR code, with the deficiency overcoming prior art to exist.
For solving above-mentioned technical problem, the present invention adopts the following technical scheme that:
A kind of heat-shrinkage material label with QR code, including label film, it is characterized in that: the back side, QR code region of described label film has the background color layer of one piece of color even that described background color layer has the QR code Information Level that color is strong with the color contrast of described background color layer; The front in described label film QR code region has between interference recognition layer or the described label film back side and background color layer and has interference recognition layer, and the described label film at least one side position in QR code region has easy-torn line.
Described interference recognition layer is ink logo or the combination of character or ink logo and character.
Described QR code Information Level and described verification code information layer are coding and numeral is printed on described background color layer.
Described background color layer is the ink layer being printed on described label film or the thin layer being compounded in the described label film back side.
In a preferred embodiment of the invention, the color of described background color layer is white, and described QR code Information Level and described verification code information layer are black.
The identifying code of described verification code information layer is a numeral or alphabetical or Chinese character.
In a preferred embodiment of the invention, described easy-torn line has two, lays respectively at the both sides in QR code region.
Described easy-torn line penetrates described label film or does not penetrate described label film.
Adopt technique scheme, the present invention has QR code and is hidden in the label back side, the only advantage by the broken ring in label local could be distinguished QR code, ensure that consumer could participate in prize drawing after can only buying commodity, there is sales promotion, false proof effect, and in QR code is hidden in, it is to avoid in transport, accumulating, sales section abrasion, pollute.
Accompanying drawing explanation
Below in conjunction with the drawings and specific embodiments, the present invention is described in detail:
Fig. 1 is present invention schematic diagram on commodity;
Fig. 2 is the layer structure schematic diagram of the present invention;
Detailed description of the invention
As it is shown in figure 1, the heat-shrinkage material label with QR code of the present invention is on commodity surface, for instance be enclosed within a bottle 10, label film 100 has QR code.
As described in Figure 2, the heat-shrinkage material label with QR code of the present invention, there is at the back side, QR code region of label film 100 the background color layer 101 of one piece of color even, also there is the interference recognition layer 102 of interference QR code recognition between background color layer 101 and label film 100; Background color layer 101 has the color QR code Information Level 103 strong with the color contrast of background color layer 101 and verification code information layer 104. Label film 100 has two easy-torn lines 105, lays respectively at the both sides in QR code region.
In the present embodiment, interference recognition layer 102 is the ink logo or the word that are printed on label film 100 back side, or the combination of pattern and word. Background color layer 101 is white ink. QR code Information Level 103 and verification code information layer 104 are black or other dark colour. QR code Information Level 103 is a QR code uniquely identified, coding or digital printing are on background color layer 101, verification code information layer 104 is a numeral or the identifying code of letter or Chinese character composition, synchronize coding or digital printing on background color layer 101, cannot be carried out prize to prevent QR code from reading unsuccessfully, it can manually enter or the mode of telephony access carries out manual prize at handheld terminal; Wherein identifying code and QR code have one-to-one relationship.
Easy-torn line 105 can use the method for physics or laser engraving to implement, and it can penetrate label film;Can also partial destruction label film, such as film thickness 40um, etching depth 30um.
In other embodiments, interference recognition layer 102 can also be directly printed on the front of label film; Background color layer 101 can be another thin film on label film.
After consumer buys commodity, the heat-shrinkage material label in strip off easy-torn line region, use handheld terminal such as mobile phone, unique QR code identified at the recognition back side; Easy-torn line region, it is possible to partially torn, it is also possible to be all torn, in order to preserve or prize uses.
Be can be seen that by foregoing detailed description, the present invention has QR code and is hidden in the label back side, the only advantage by the broken ring in label local could be distinguished QR code, ensure that consumer could participate in prize drawing after can only buying commodity, there is sales promotion, false proof effect, and in QR code is hidden in, it is to avoid in transport, accumulating, sales section abrasion, pollute.
Claims (8)
1. the heat-shrinkage material label with QR code, including label film, it is characterized in that: the back side, QR code region of described label film has the background color layer of one piece of color even that described background color layer has the QR code Information Level that color is strong with the color contrast of described background color layer; The front in described label film QR code region has between interference recognition layer or the described label film back side and background color layer and has interference recognition layer, and the described label film at least one side position in QR code region has easy-torn line.
2. the heat-shrinkage material label with QR code according to claim 1, it is characterised in that: described interference recognition layer is ink logo or the combination of character or ink logo and character.
3. the heat-shrinkage material label with QR code according to claim 1, it is characterised in that: described QR code Information Level and described verification code information layer are coding and numeral is printed on described background color layer.
4. the heat-shrinkage material label with QR code according to claim 1, it is characterised in that: described background color layer is the ink layer being printed on described label film or the thin layer being compounded in the described label film back side.
5. the heat-shrinkage material label with QR code according to claim 1, it is characterised in that: the color of described background color layer is white, and described QR code Information Level and described verification code information layer are black.
6. the heat-shrinkage material label with QR code according to claim 1, it is characterised in that: the identifying code of described verification code information layer is a numeral or alphabetical or Chinese character.
7. the heat-shrinkage material label with QR code according to claim 1, it is characterised in that: described easy-torn line has two, lays respectively at the both sides in QR code region.
8. the heat-shrinkage material label with QR code according to claim 1 or 7, it is characterised in that: described easy-torn line penetrates described label film or does not penetrate described label film.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201610193088.2A CN105654842A (en) | 2016-03-30 | 2016-03-30 | Heat-shrinkable material label with QR code |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201610193088.2A CN105654842A (en) | 2016-03-30 | 2016-03-30 | Heat-shrinkable material label with QR code |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN105654842A true CN105654842A (en) | 2016-06-08 |
Family
ID=56496777
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201610193088.2A Pending CN105654842A (en) | 2016-03-30 | 2016-03-30 | Heat-shrinkable material label with QR code |
Country Status (1)
| Country | Link |
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| CN (1) | CN105654842A (en) |
Citations (9)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN2444288Y (en) * | 2000-09-19 | 2001-08-22 | 黄福全 | Label cover of multiplayer printing with heat concontrating film capable of scraping off printing ink showing prize name for package promoting selling |
| JP3173918U (en) * | 2011-08-14 | 2012-03-01 | 神奈川県自転車商協同組合 | Bicycle crime prevention registration sticker |
| CN102423977A (en) * | 2011-08-23 | 2012-04-25 | 海南亚元防伪技术研究所 | Uncovering card print |
| CN203149998U (en) * | 2012-12-27 | 2013-08-21 | 深圳市世合科技有限公司 | Bi-layer two-dimensional code label |
| CN103268508A (en) * | 2013-05-13 | 2013-08-28 | 上海紫恩数码科技有限公司 | Drink bottle label with two-dimension code |
| CN103794140A (en) * | 2014-02-26 | 2014-05-14 | 严永恒 | Label paper, manufacturing method thereof and object adopting label paper |
| CN104021726A (en) * | 2014-06-19 | 2014-09-03 | 山东泰宝防伪技术产品有限公司 | Uncovering type Wechat shopping anti-fake label and preparation method thereof |
| CN205003959U (en) * | 2015-09-11 | 2016-01-27 | 上海紫泉标签有限公司 | Shrink label with two -dimensional code |
| CN205722582U (en) * | 2016-03-30 | 2016-11-23 | 广东紫泉标签有限公司 | Heat-shrinkage material label with QR code |
-
2016
- 2016-03-30 CN CN201610193088.2A patent/CN105654842A/en active Pending
Patent Citations (9)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN2444288Y (en) * | 2000-09-19 | 2001-08-22 | 黄福全 | Label cover of multiplayer printing with heat concontrating film capable of scraping off printing ink showing prize name for package promoting selling |
| JP3173918U (en) * | 2011-08-14 | 2012-03-01 | 神奈川県自転車商協同組合 | Bicycle crime prevention registration sticker |
| CN102423977A (en) * | 2011-08-23 | 2012-04-25 | 海南亚元防伪技术研究所 | Uncovering card print |
| CN203149998U (en) * | 2012-12-27 | 2013-08-21 | 深圳市世合科技有限公司 | Bi-layer two-dimensional code label |
| CN103268508A (en) * | 2013-05-13 | 2013-08-28 | 上海紫恩数码科技有限公司 | Drink bottle label with two-dimension code |
| CN103794140A (en) * | 2014-02-26 | 2014-05-14 | 严永恒 | Label paper, manufacturing method thereof and object adopting label paper |
| CN104021726A (en) * | 2014-06-19 | 2014-09-03 | 山东泰宝防伪技术产品有限公司 | Uncovering type Wechat shopping anti-fake label and preparation method thereof |
| CN205003959U (en) * | 2015-09-11 | 2016-01-27 | 上海紫泉标签有限公司 | Shrink label with two -dimensional code |
| CN205722582U (en) * | 2016-03-30 | 2016-11-23 | 广东紫泉标签有限公司 | Heat-shrinkage material label with QR code |
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| C06 | Publication | ||
| PB01 | Publication | ||
| C10 | Entry into substantive examination | ||
| SE01 | Entry into force of request for substantive examination | ||
| RJ01 | Rejection of invention patent application after publication | ||
| RJ01 | Rejection of invention patent application after publication |
Application publication date: 20160608 |