CN205722582U - Heat-shrinkage material label with QR code - Google Patents
Heat-shrinkage material label with QR code Download PDFInfo
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- CN205722582U CN205722582U CN201620257460.7U CN201620257460U CN205722582U CN 205722582 U CN205722582 U CN 205722582U CN 201620257460 U CN201620257460 U CN 201620257460U CN 205722582 U CN205722582 U CN 205722582U
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Abstract
The utility model discloses the heat-shrinkage material label of a kind of band QR code, including label film, the back side, QR code region of described label film has the background color layer of one piece of color even, and described background color layer has the QR code Information Level that color is strong with the color contrast of described background color layer；The front in described label film QR code region has between interference recognition layer or the described label film back side and background color layer and has interference recognition layer, and the described label film at least one side position in QR code region has easy-torn line.This utility model has QR code and is hidden in the label back side, the advantage that only could distinguish QR code by ring broken to label local, ensure that consumer could participate in prize drawing after can only buying commodity, there is sales promotion, false proof effect, and in QR code is hidden in, it is to avoid in transport, accumulating, sales section abrasion, pollution.
Description
Technical field
This utility model belongs to technical field of packaging and printing, relates to using QR code technology to carry out false proof, sales promotion, interaction on heat-shrinkage material label.
Background technology
Heat-shrinkage material label is extensively applied and beverage, daily chemical products and article of everyday use, owing to its product 360 is shown, good with the packing material laminating degree such as content items or other bottles, tank, box, is deeply welcome by market, and the application that particularly abnormity is packed is especially suitable for.This label is typically made up of thermal contraction character plastic sheetings such as PVC, PET, OPS, PLA, PE, POF, is printed on the brand of commodity, title, displaying pattern and the information such as relevant product composition, trade name address.
At present, in fast-moving consumer goods field, for promoting consumer's desire to purchase, usual manufacturer can carry out some prize drawing, advertising campaigns.In the past, it is common that prize information is placed on inside inner packing, wait consumer to fully open packaging, after exposed content commodity, just can see prize information.
Later, along with QR code, (QR code is the one of two-dimensional bar code, QR is from the abbreviation of English " Quick Response ") technology, the development of variable information printing, manufacturer is expected to the QR code of coding or digital printing variable information on shrink label, consumer directly uses mobile phone by special QR code scanning software or the subsidiary functionality scan information of social software, directly accessed by network and prize website is carried out prize, collect the geographical position of consumer simultaneously, phone number, the social account number of individual, and these social account number consumption habits behind etc., so that carrying out audience study, the researchs such as big data analysis；By QR code is swept reading, manufacturer can check whether this product is trans-regional sale clearly simultaneously, to prevent the string goods caused due to the price difference of distributor's difference purchase channel from occurring.
But, this is this can have a problem that by the way of utilizing QR code to verify, the most likely consumer is only scanning QR code activity, and actual can't go goods.Such as, after some consumers to supermarket, only it is scanned the QR code on carafe participating in sweepstake, and does not buy beverage and beverage.
It addition, QR code is exposed to outer surface, easily in transport, accumulating, sales section abrasion, pollution, causes consumer cannot read relevant information, and cause consumer experience significantly to decline.
Utility model content
Technical problem to be solved in the utility model is to provide a kind of QR code and is hidden in the label back side, only could be distinguished the heat-shrinkage material label of the band QR code of QR code by ring broken to label local, with the deficiency overcoming prior art to exist.
For solving above-mentioned technical problem, this utility model adopts the following technical scheme that:
A kind of heat-shrinkage material label of band QR code, including label film, it is characterized in that: the back side, QR code region of described label film has the background color layer of one piece of color even that there is on described background color layer the QR code Information Level that color is strong with the color contrast of described background color layer；The front in described label film QR code region has between interference recognition layer or the described label film back side and background color layer and has interference recognition layer, and the described label film at least one side position in QR code region has easy-torn line.
Described interference recognition layer is ink logo or character or ink logo and the combination of character.
Described QR code Information Level and described verification code information layer are coding and numeral is printed on described background color layer.
Described background color layer is the ink layer being printed on described label film or the thin layer being compounded in the described label film back side.
In preferred implementation of the present utility model, the color of described background color layer is white, and described QR code Information Level and described verification code information layer are black.
The identifying code of described verification code information layer is a numeral or alphabetical or Chinese character.
In preferred implementation of the present utility model, described easy-torn line has two, lays respectively at the both sides in QR code region.
Described easy-torn line penetrates described label film or does not penetrates described label film.
Use technique scheme, this utility model has QR code and is hidden in the label back side, the advantage that only could distinguish QR code by ring broken to label local, ensure that consumer could participate in prize drawing after can only buying commodity, there is sales promotion, false proof effect, and in QR code is hidden in, it is to avoid in transport, accumulating, sales section abrasion, pollution.
Accompanying drawing explanation
With detailed description of the invention, this utility model is described in detail below in conjunction with the accompanying drawings:
Fig. 1 is this utility model schematic diagram on commodity；
Fig. 2 is layer structure schematic diagram of the present utility model；
Detailed description of the invention
As it is shown in figure 1, the heat-shrinkage material label of band QR code of the present utility model is on commodity surface, such as, it is enclosed within a bottle 10, label film 100 has QR code.
As described in Figure 2, the heat-shrinkage material label of band QR code of the present utility model, there is at the back side, QR code region of label film 100 the background color layer 101 of one piece of color even, also there is between background color layer 101 and label film 100 the interference recognition layer 102 of interference QR code recognition；There is on background color layer 101 the color QR code Information Level 103 strong with the color contrast of background color layer 101 and verification code information layer 104.There are two easy-torn lines 105 on label film 100, lay respectively at the both sides in QR code region.
In the present embodiment, interference recognition layer 102 is ink logo or the word being printed on label film 100 back side, or pattern and the combination of word.Background color layer 101 is white ink.QR code Information Level 103 and verification code information layer 104 are black or other dark colour.QR code Information Level 103 is a QR code uniquely identified, coding or digital printing are on background color layer 101, verification code information layer 104 is a numeral or the alphabetical or identifying code of Chinese character composition, synchronize coding or digital printing on background color layer 101, cannot be carried out prize to prevent QR code from reading unsuccessfully, it can manually enter or the mode of telephony access carries out manual prize at handheld terminal；Wherein identifying code and QR code have one-to-one relationship.
Easy-torn line 105 can use the method for physics or laser engraving to implement, and it can penetrate label film；Can also partial destruction label film, such as film thickness 40um, etching depth 30um.
In other embodiments, interference recognition layer 102 can also be directly printed on the front of label film；Background color layer 101 can be another thin film on label film.
After consumer buys commodity, the heat-shrinkage material label in strip off easy-torn line region, use handheld terminal such as mobile phone, unique QR code identified at the recognition back side；Easy-torn line region, can be partially torn, it is also possible to be all torn, in order to preserve or prize uses.
Be can be seen that by foregoing detailed description, this utility model has QR code and is hidden in the label back side, the advantage that only could distinguish QR code by ring broken to label local, ensure that consumer could participate in prize drawing after can only buying commodity, there is sales promotion, false proof effect, and in QR code is hidden in, it is to avoid in transport, accumulating, sales section abrasion, pollution.
Claims (9)
1. the heat-shrinkage material label of a band QR code, including label film, it is characterized in that: the back side, QR code region of described label film has the background color layer of one piece of color even that there is on described background color layer the QR code Information Level that color is strong with the color contrast of described background color layer；The front in described label film QR code region has between interference recognition layer or the described label film back side and background color layer and has interference recognition layer, and the described label film at least one side position in QR code region has easy-torn line.
The heat-shrinkage material label of band QR code the most according to claim 1, it is characterised in that: also there is on described background color layer the verification code information layer that color is strong with the color contrast of described background color layer.
The heat-shrinkage material label of band QR code the most according to claim 1, it is characterised in that: described interference recognition layer is ink logo or character or ink logo and the combination of character.
The heat-shrinkage material label of band QR code the most according to claim 2, it is characterised in that: described QR code Information Level and described verification code information layer are coding and numeral is printed on described background color layer.
The heat-shrinkage material label of band QR code the most according to claim 1, it is characterised in that: described background color layer is the ink layer being printed on described label film or the thin layer being compounded in the described label film back side.
The heat-shrinkage material label of band QR code the most according to claim 2, it is characterised in that: the color of described background color layer is white, and described QR code Information Level and described verification code information layer are black.
The heat-shrinkage material label of band QR code the most according to claim 2, it is characterised in that: the identifying code of described verification code information layer is a numeral or alphabetical or Chinese character.
The heat-shrinkage material label of band QR code the most according to claim 1, it is characterised in that: described easy-torn line has two, lays respectively at the both sides in QR code region.
9. according to the heat-shrinkage material label of the band QR code described in claim 1 or 8, it is characterised in that: described easy-torn line penetrates described label film or does not penetrates described label film.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201620257460.7U CN205722582U (en) | 2016-03-30 | 2016-03-30 | Heat-shrinkage material label with QR code |
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| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201620257460.7U CN205722582U (en) | 2016-03-30 | 2016-03-30 | Heat-shrinkage material label with QR code |
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| CN205722582U true CN205722582U (en) | 2016-11-23 |
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| CN201620257460.7U Active CN205722582U (en) | 2016-03-30 | 2016-03-30 | Heat-shrinkage material label with QR code |
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Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN105654842A (en) * | 2016-03-30 | 2016-06-08 | 广东紫泉标签有限公司 | Heat-shrinkable material label with QR code |
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2016
- 2016-03-30 CN CN201620257460.7U patent/CN205722582U/en active Active
Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN105654842A (en) * | 2016-03-30 | 2016-06-08 | 广东紫泉标签有限公司 | Heat-shrinkable material label with QR code |
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| C14 | Grant of patent or utility model | ||
| GR01 | Patent grant |