CN105635117A - Method and device for identifying user clicking link - Google Patents

Method and device for identifying user clicking link Download PDF

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Publication number
CN105635117A
CN105635117A CN201510973965.3A CN201510973965A CN105635117A CN 105635117 A CN105635117 A CN 105635117A CN 201510973965 A CN201510973965 A CN 201510973965A CN 105635117 A CN105635117 A CN 105635117A
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CN
China
Prior art keywords
user
terminal
appointment information
information
clickthrough
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Pending
Application number
CN201510973965.3A
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Chinese (zh)
Inventor
陈日燊
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Beijing Qihoo Technology Co Ltd
Qizhi Software Beijing Co Ltd
Original Assignee
Beijing Qihoo Technology Co Ltd
Qizhi Software Beijing Co Ltd
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Beijing Qihoo Technology Co Ltd, Qizhi Software Beijing Co Ltd filed Critical Beijing Qihoo Technology Co Ltd
Priority to CN201510973965.3A priority Critical patent/CN105635117A/en
Publication of CN105635117A publication Critical patent/CN105635117A/en
Pending legal-status Critical Current

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Classifications

    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L63/00Network architectures or network communication protocols for network security
    • H04L63/08Network architectures or network communication protocols for network security for authentication of entities
    • H04L63/0876Network architectures or network communication protocols for network security for authentication of entities based on the identity of the terminal or configuration, e.g. MAC address, hardware or software configuration or device fingerprint
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90Details of database functions independent of the retrieved data types
    • G06F16/95Retrieval from the web
    • G06F16/955Retrieval from the web using information identifiers, e.g. uniform resource locators [URL]
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90Details of database functions independent of the retrieved data types
    • G06F16/95Retrieval from the web
    • G06F16/955Retrieval from the web using information identifiers, e.g. uniform resource locators [URL]
    • G06F16/9558Details of hyperlinks; Management of linked annotations
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L63/00Network architectures or network communication protocols for network security
    • H04L63/04Network architectures or network communication protocols for network security for providing a confidential data exchange among entities communicating through data packet networks
    • H04L63/0407Network architectures or network communication protocols for network security for providing a confidential data exchange among entities communicating through data packet networks wherein the identity of one or more communicating identities is hidden
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207Discounts or incentives, e.g. coupons or rebates
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0236Incentive or reward received by requiring registration or ID from user
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0239Online discounts or incentives

Abstract

The invention provides a method and device for identifying a user clicking a link. The method comprises the following steps: sending the link to a terminal of a user; obtaining appointed information recorded in the terminal when the user clicks the link, wherein the appointed information is used for identifying the user; and identifying the user according to the appointed information. By means of the method and the device disclosed by the invention, the information of the terminal of the user can be obtained when the user clicks the link; the information of the terminal of the user can be used for indicating the identity of the user; therefore, the identity of the user can be identified according to the information of the terminal; according to the technical scheme disclosed by the invention, the identity of the user can be identified by utilizing the information of the terminal; and thus, related operation is conveniently carried out according to the identity of the user.

Description

The method and apparatus identifying the user of clickthrough
Technical field
The present invention relates to field of computer technology, in particular to the method and apparatus of a kind of user identifying clickthrough.
Background technology
Its user would generally be provided certain award by website operator or application developers, and concrete mode, for a link is sent to user, gets award from the page opened after user clicks on links. Such as, shopping website have sent a link for its user, can get certain integration after user clicks on links from the page, coin can be replaced to carry out shopping and use.
It is originally received the user of link, the user getting award with clickthrough is likely to not be same people, link is possibly through path legally or illegally, it is delivered to actual click link from the user being originally received link and gets the user of award, this situation does not obviously meet website operator or application developers is wanted to reward the original idea being supplied to the user being originally received link, and the problem that presently, there are is, which user that website operator or application developers are difficult to out that clickthrough gets award is on earth.
Summary of the invention
In view of the above problems, it is proposed that the present invention is to provide a kind of method and apparatus of user identifying clickthrough overcoming the problems referred to above or solving the problems referred to above at least in part.
According to one aspect of the present invention, it is provided that a kind of method of user identifying clickthrough, including: chain is received and sent the terminal to user; When described user clicks described link, obtain the appointment information of record in described terminal; Described appointment information is used for identifying described user; User according to described appointment information identification.
According to one aspect of the present invention, it is provided that the device of a kind of user identifying clickthrough, including: link sending module, for chain being received and sent the terminal to user; Data obtaining module, for when described user clicks described link, obtaining the appointment information of record in described terminal; Described appointment information is used for identifying described user; Subscriber identification module, for user according to described appointment information identification.
According to above technical scheme, the method and apparatus of the user identifying clickthrough of the present invention at least has the advantage that
The identity of user in the inventive solutions, the information of user terminal can be obtained when user clicks on links, and the information of user terminal can indicate that the identity of user, so can be identified by the information according to this terminal; So according to technical scheme, it is possible to use the identity of the information identification user of terminal, in order to carry out the operation being correlated with afterwards according to the identity of user.
Described above is only the general introduction of technical solution of the present invention, in order to better understand the technological means of the present invention, and can be practiced according to the content of description, and in order to above and other objects of the present invention, feature and advantage can be become apparent, below especially exemplified by the specific embodiment of the present invention.
Accompanying drawing explanation
By reading hereafter detailed description of the preferred embodiment, various other advantage and benefit those of ordinary skill in the art be will be clear from understanding. Accompanying drawing is only for illustrating the purpose of preferred implementation, and is not considered as limitation of the present invention. And in whole accompanying drawing, it is denoted by the same reference numerals identical parts. In the accompanying drawings:
Fig. 1 illustrates the flow chart of the method for the user of identification clickthrough according to an embodiment of the invention;
Fig. 2 illustrates the flow chart of the method for the user of identification clickthrough according to an embodiment of the invention;
Fig. 3 illustrates the flow chart of the method for the user of identification clickthrough according to an embodiment of the invention;
Fig. 4 illustrates the block diagram of the device of the user of identification clickthrough according to an embodiment of the invention;
Fig. 5 illustrates the block diagram of the device of the user of identification clickthrough according to an embodiment of the invention;
Fig. 6 illustrates the block diagram of the device of the user of identification clickthrough according to an embodiment of the invention.
Detailed description of the invention
It is more fully described the exemplary embodiment of the disclosure below with reference to accompanying drawings. Although accompanying drawing showing the exemplary embodiment of the disclosure, it being understood, however, that may be realized in various forms the disclosure and should do not limited by embodiments set forth here. On the contrary, it is provided that these embodiments are able to be best understood from the disclosure, and complete for the scope of the present disclosure can be conveyed to those skilled in the art.
As it is shown in figure 1, a kind of method providing user identifying clickthrough in one embodiment of the present of invention, including:
Step 110, receives and sends the terminal to user by chain. In the present embodiment, the particular type of link is not limited, such as, it can be the link that shopping website is sent to user, after user clicks this link, can entering a page of receiving the award, and get certain integration receiving the award the page from this, this integration can replace coin to use on this shopping website; In the present embodiment, the type of terminal not being limited, this terminal can be specifically mobile phone, PC etc.
Step 120, when user clicks on links, obtains the appointment information of record in terminal; Appointment information is used for identifying user. In the present embodiment, the type of the information of appointment not being limited, it has only to can be identified for that user identity, for instance can be the cell-phone number of user, Real Name, ID (identity number) card No. etc.
Step 130, according to specifying information identification user. the identity of user in the present embodiment, the information of user terminal can be obtained when user clicks on links, and the information of user terminal can indicate that the identity of user, so can be identified by the information according to this terminal, so the technical scheme according to embodiment, the identity of the information identification user of terminal can be utilized, so that carry out the operation being correlated with afterwards according to the identity of user, specifically such as, shopping website have sent the link for getting award to user a, this link is clicked after illegally being obtained by user b, the cell-phone number triggering user b when user's b clickthrough is uploaded to shopping website server, the cell-phone number of the cell-phone number of user b Yu the user a of pre-stored is compared by shopping website server, judge the also non-user a of current clickthrough, now forbid that user b gets award.
As in figure 2 it is shown, a kind of method providing user identifying clickthrough in one embodiment of the present of invention, including:
Step 210, when sending link to terminal, adds cookie in the terminal, and default appointment information is written in cookie. Cookie refer to some website in order to distinguish user identity, conversate tracking and be stored in the data on user local terminal, trigger website when user clicks on links and obtain the data in cookie.
Specifically, it is possible to what the terminal recorded sent is used for the data identifying user identity as appointment information; Or obtain current Process identifier as appointment information. In the present embodiment, terminal send for identifying that the data of user identity include the cell-phone number of user, communication tool account, Real Name etc., these information users are commonly used under the several scenes such as account of registration of website or application, so being easily obtained; Process identifier, namely PID, PID can reflect the application program being currently operating; Such as, for the link that certain electricity business provides, user can open this link in electricity business's application, this link can also be opened in a browser, it is identified by the quantity that electricity business applied and opened by browser the user of link, it is possible to analyze this link and propagate more by which kind of mode (channel) by PID.
Step 220, when user clicks on links, obtains the appointment information in cookie from terminal. Technical scheme according to the present embodiment, utilizes cookie easily can obtain appointment information from user terminal.
Step 230, according to specifying information identification user.
As it is shown on figure 3, a kind of method providing user identifying clickthrough in one embodiment of the present of invention, including:
Step 310, adds Hidden field in link; Hidden field for triggering the appointment information that obtains from terminal when user clicks on links. In the present embodiment, Hidden field is used to collection or the invisible element of the information of transmission, and Hidden field is invisible for a user, and appointment information will be sent on server by Hidden field when the user clicks a link.
Specifically, Hidden field triggers the data obtained from terminal for identifying user identity as appointment information; Or Hidden field triggers the source address obtaining currently used application platform as the information of appointment. In the present embodiment, the data being used for identifying user identity can be the cell-phone number of user, communication tool account etc.; The source of this application platform that the source address reflection of currently used application platform is, the application platform source difference that different user uses is then also different by source address that Hidden field obtains; Such as, currently used is certain gaming platform, then the source difference can come according to gaming platform, to recommend different types of game to gaming platform, it is achieved that different user is recommended different game.
Step 320, receives and sends the terminal to user by chain.
Step 330, when user clicks on links, obtains the appointment information of record in terminal; Appointment information is used for identifying user. In the present embodiment, utilize Hidden field easily can obtain appointment information from user terminal.
Step 340, according to specifying information identification user.
As shown in Figure 4, one embodiment of the present of invention provides the device of a kind of user identifying clickthrough, including:
Link sending module 410, receives and sends the terminal to user by chain. In the present embodiment, the particular type of link is not limited, such as, it can be the link that shopping website is sent to user, after user clicks this link, can entering a page of receiving the award, and get certain integration receiving the award the page from this, this integration can replace coin to use on this shopping website; In the present embodiment, the type of terminal not being limited, this terminal can be specifically mobile phone, PC etc.
Data obtaining module 420, when user clicks on links, obtains the appointment information of record in terminal; Appointment information is used for identifying user. In the present embodiment, the type of the information of appointment not being limited, it has only to can be identified for that user identity, for instance can be the cell-phone number of user, Real Name, ID (identity number) card No. etc.
Subscriber identification module 430, according to specifying information identification user. the identity of user in the present embodiment, the information of user terminal can be obtained when user clicks on links, and the information of user terminal can indicate that the identity of user, so can be identified by the information according to this terminal, so the technical scheme according to embodiment, the identity of the information identification user of terminal can be utilized, so that carry out the operation being correlated with afterwards according to the identity of user, specifically such as, shopping website have sent the link for getting award to user a, this link is clicked after illegally being obtained by user b, the cell-phone number triggering user b when user's b clickthrough is uploaded to shopping website server, the cell-phone number of the cell-phone number of user b Yu the user a of pre-stored is compared by shopping website server, judge the also non-user a of current clickthrough, now forbid that user b gets award.
As it is shown in figure 5, one embodiment of the present of invention provides the device of a kind of user identifying clickthrough, including:
Link sending module 510, when sending link to terminal, adds cookie in the terminal, and default appointment information is written in cookie. Cookie refer to some website in order to distinguish user identity, conversate tracking and be stored in the data on user local terminal, trigger website when user clicks on links and obtain the data in cookie.
Information arranges module 520, and what the terminal recorded sent is used for the data identifying user identity as appointment information; Or identify as the information of appointment for the unique of identification terminal for terminal distribution. In the present embodiment, terminal send for identifying that the data of user identity include the cell-phone number of user, communication tool account, Real Name etc., these information users are commonly used under the several scenes such as account of registration of website or application, so being easily obtained; Process identifier, namely PID, PID can reflect the application program being currently operating; Such as, for the link that certain electricity business provides, user can open this link in electricity business's application, this link can also be opened in a browser, it is identified by the quantity that electricity business applied and opened by browser the user of link, it is possible to analyze this link and propagate more by which kind of mode (channel) by PID.
Link sending module 530, when user clicks on links, obtains the appointment information in cookie from terminal. Technical scheme according to the present embodiment, utilizes cookie easily can obtain appointment information from user terminal.
Subscriber identification module 540, according to specifying information identification user.
As shown in Figure 6, one embodiment of the present of invention provides the device of a kind of user identifying clickthrough, including:
Hidden field arranges module 610, adds Hidden field in link; Hidden field for triggering the appointment information that obtains from terminal when user clicks on links. In the present embodiment, Hidden field is used to collection or the invisible element of the information of transmission, and Hidden field is invisible for a user, and appointment information will be sent on server by Hidden field when the user clicks a link.
Specifically, Hidden field triggers the data obtained from terminal for identifying user identity as appointment information; Or Hidden field triggers the source address obtaining currently used application platform as the information of appointment. In the present embodiment, the data being used for identifying user identity can be the cell-phone number of user, communication tool account etc.; The source of this application platform that the source address reflection of currently used application platform is, the application platform source difference that different user uses is then also different by source address that Hidden field obtains; Such as, currently used is certain gaming platform, then the source difference can come according to gaming platform, to recommend different types of game to gaming platform, it is achieved that different user is recommended different game.
Link sending module 620, receives and sends the terminal to user by chain.
Data obtaining module 630, when user clicks on links, obtains the appointment information of record in terminal; Appointment information is used for identifying user. In the present embodiment, utilize Hidden field easily can obtain appointment information from user terminal.
Subscriber identification module 640, according to specifying information identification user.
Not intrinsic to any certain computer, virtual system or miscellaneous equipment relevant in algorithm and the display of this offer. Various general-purpose systems can also with use based on together with this teaching. As described above, the structure constructed required by this kind of system is apparent from. Additionally, the present invention is also not for any certain programmed language. It is understood that, it is possible to utilize various programming language to realize the content of invention described herein, and the description above language-specific done is the preferred forms in order to disclose the present invention.
In description mentioned herein, describe a large amount of detail. It is to be appreciated, however, that embodiments of the invention can be put into practice when not having these details. In some instances, known method, structure and technology it are not shown specifically, in order to do not obscure the understanding of this description.
Similarly, it is to be understood that, one or more in order to what simplify that the disclosure helping understands in each inventive aspect, herein above in the description of the exemplary embodiment of the present invention, each feature of the present invention is grouped together in single embodiment, figure or descriptions thereof sometimes. But, the method for the disclosure should be construed to and reflect an intention that namely the present invention for required protection requires feature more more than the feature being expressly recited in each claim. More precisely, as the following claims reflect, inventive aspect is in that all features less than single embodiment disclosed above. Therefore, it then follows claims of detailed description of the invention are thus expressly incorporated in this detailed description of the invention, wherein each claim itself as the independent embodiment of the present invention.
Those skilled in the art are appreciated that, it is possible to carry out the module in the equipment in embodiment adaptively changing and they being arranged in one or more equipment different from this embodiment. Module in embodiment or unit or assembly can be combined into a module or unit or assembly, and multiple submodule or subelement or sub-component can be put them in addition. Except at least some in such feature and/or process or unit excludes each other, it is possible to adopt any combination that all processes or the unit of all features disclosed in this specification (including adjoint claim, summary and accompanying drawing) and so disclosed any method or equipment are combined. Unless expressly stated otherwise, each feature disclosed in this specification (including adjoint claim, summary and accompanying drawing) can be replaced by the alternative features providing purpose identical, equivalent or similar.
In addition, those skilled in the art it will be appreciated that, although embodiments more described herein include some feature included in other embodiments rather than further feature, but the combination of the feature of different embodiment means to be within the scope of the present invention and form different embodiments. Such as, in the following claims, the one of any of embodiment required for protection can mode use in any combination.
The all parts embodiment of the present invention can realize with hardware, or realizes with the software module run on one or more processor, or realizes with their combination. It will be understood by those of skill in the art that the some or all functions of some or all parts in the device of the user identifying clickthrough that microprocessor or digital signal processor (DSP) can be used in practice to realize according to embodiments of the present invention. The present invention is also implemented as part or all the equipment for performing method as described herein or device program (such as, computer program and computer program). The program of such present invention of realization can store on a computer-readable medium, or can have the form of one or more signal. Such signal can be downloaded from internet website and obtain, or provides on carrier signal, or provides with any other form.
The present invention will be described rather than limits the invention to it should be noted above-described embodiment, and those skilled in the art can design alternative embodiment without departing from the scope of the appended claims. In the claims, any reference marks that should not will be located between bracket is configured to limitations on claims. Word " comprises " and does not exclude the presence of the element or step not arranged in the claims. Word "a" or "an" before being positioned at element does not exclude the presence of multiple such element. The present invention by means of including the hardware of some different elements and can realize by means of properly programmed computer. In the unit claim listing some devices, several in these devices can be through same hardware branch and specifically embody. Word first, second and third use do not indicate that any order. Can be title by these word explanations.
A1, a kind of user identifying clickthrough method, including:
Chain is received and sent the terminal to user;
When described user clicks described link, obtain the appointment information of record in described terminal; Described appointment information is used for identifying described user;
User according to described appointment information identification.
A2, the method for user identifying clickthrough according to A1, receive and send chain the terminal to user, specifically include:
When described link is sent to described terminal, described terminal is added cookie, and default described appointment information is written in described cookie;
Obtain the appointment information of record in described terminal, specifically include:
The described appointment information in described cookie is obtained from described terminal.
A3, the method for user identifying clickthrough according to A2, before being written in described cookie by default described appointment information, also include:
What the described described terminal recorded sent is used for the data identifying described user identity as described appointment information; Or
Obtain current Process identifier as described appointment information.
A4, the method for user identifying clickthrough according to A1, before the terminal received and sent by chain to user, also include:
Described link adds Hidden field; Described Hidden field obtains described appointment information for triggering when described user clicks on links from described terminal.
A5, the method for user identifying clickthrough according to A4,
Described Hidden field triggers the data obtained from described terminal for identifying described user identity as described appointment information; Or
Described Hidden field triggers and obtains current Process identifier as the information of appointment.
A6, a kind of user identifying clickthrough device, including:
Link sending module, for receiving and sending the terminal to user by chain;
Data obtaining module, for when described user clicks described link, obtaining the appointment information of record in described terminal; Described appointment information is used for identifying described user;
Subscriber identification module, for user according to described appointment information identification.
A7, the device of user identifying clickthrough according to A6,
When described link is sent to described terminal by described link sending module, described terminal is added cookie, and default described appointment information is written in described cookie;
Described data obtaining module obtains the described appointment information in described cookie from described terminal.
A8, the device of user identifying clickthrough according to A7, also including:
Information arranges module, is used for the data identifying described user identity as described appointment information for what the described described terminal recorded sent; Or obtain current Process identifier as described appointment information.
A9, the device of user identifying clickthrough according to A6, also include:
Hidden field arranges module, for adding Hidden field in described link; Described Hidden field obtains described appointment information for triggering when described user clicks on links from described terminal.
A10, the device of user identifying clickthrough according to A9,
Described Hidden field triggers the data obtained from described terminal for identifying described user identity as described appointment information; Or
Described Hidden field triggers the source address obtaining currently used application platform as the information of appointment.

Claims (10)

1. the method for the user identifying clickthrough, it is characterised in that including:
Chain is received and sent the terminal to user;
When described user clicks described link, obtain the appointment information of record in described terminal; Described appointment information is used for identifying described user;
User according to described appointment information identification.
2. the method for the user of identification clickthrough according to claim 1, it is characterised in that chain is received and sent the terminal to user, specifically includes:
When described link is sent to described terminal, described terminal is added cookie, and default described appointment information is written in described cookie;
Obtain the appointment information of record in described terminal, specifically include:
The described appointment information in described cookie is obtained from described terminal.
3. the method for the user of identification clickthrough according to claim 2, it is characterised in that before default described appointment information is written in described cookie, also include:
What the described described terminal recorded sent is used for the data identifying described user identity as described appointment information; Or
Obtain current Process identifier as described appointment information.
4. the method for the user of identification clickthrough according to claim 1, it is characterised in that before terminal chain received and sent to user, also include:
Described link adds Hidden field; Described Hidden field obtains described appointment information for triggering when described user clicks on links from described terminal.
5. the method for the user of identification clickthrough according to claim 4, it is characterised in that
Described Hidden field triggers the data obtained from described terminal for identifying described user identity as described appointment information; Or
Described Hidden field triggers the source address obtaining currently used application platform as the information of appointment.
6. the device of the user identifying clickthrough, it is characterised in that including:
Link sending module, for receiving and sending the terminal to user by chain;
Data obtaining module, for when described user clicks described link, obtaining the appointment information of record in described terminal; Described appointment information is used for identifying described user;
Subscriber identification module, for user according to described appointment information identification.
7. the device of the user of identification clickthrough according to claim 6, it is characterised in that
When described link is sent to described terminal by described link sending module, described terminal is added cookie, and default described appointment information is written in described cookie;
Described data obtaining module obtains the described appointment information in described cookie from described terminal.
8. the device of the user of identification clickthrough according to claim 7, it is characterised in that also including:
Information arranges module, is used for the data identifying described user identity as described appointment information for what the described described terminal recorded sent; Or obtain current Process identifier as described appointment information.
9. the device of the user of identification clickthrough according to claim 6, it is characterised in that also include:
Hidden field arranges module, for adding Hidden field in described link; Described Hidden field obtains described appointment information for triggering when described user clicks on links from described terminal.
10. the device of the user of identification clickthrough according to claim 9, it is characterised in that
Described Hidden field triggers the data obtained from described terminal for identifying described user identity as described appointment information; Or
Described Hidden field triggers the source address obtaining currently used application platform as the information of appointment.
CN201510973965.3A 2015-12-22 2015-12-22 Method and device for identifying user clicking link Pending CN105635117A (en)

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