CN105634927A - System and method for promoting brands by converging terminal clients through wechat communities - Google Patents
System and method for promoting brands by converging terminal clients through wechat communities Download PDFInfo
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- CN105634927A CN105634927A CN201610065212.7A CN201610065212A CN105634927A CN 105634927 A CN105634927 A CN 105634927A CN 201610065212 A CN201610065212 A CN 201610065212A CN 105634927 A CN105634927 A CN 105634927A
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- 238000000034 method Methods 0.000 title claims abstract description 9
- 230000001737 promoting effect Effects 0.000 title abstract 5
- 230000000694 effects Effects 0.000 claims abstract description 16
- 239000000203 mixture Substances 0.000 claims abstract description 4
- 238000011161 development Methods 0.000 claims description 6
- 230000000737 periodic effect Effects 0.000 claims description 6
- 238000011835 investigation Methods 0.000 claims description 3
- 239000000463 material Substances 0.000 claims description 3
- 238000012216 screening Methods 0.000 claims description 3
- 238000012795 verification Methods 0.000 claims description 3
- 235000019504 cigarettes Nutrition 0.000 abstract description 9
- 238000010276 construction Methods 0.000 description 1
- 238000010586 diagram Methods 0.000 description 1
- 239000006185 dispersion Substances 0.000 description 1
- 238000005516 engineering process Methods 0.000 description 1
Classifications
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L51/00—User-to-user messaging in packet-switching networks, transmitted according to store-and-forward or real-time protocols, e.g. e-mail
- H04L51/04—Real-time or near real-time messaging, e.g. instant messaging [IM]
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0201—Market modelling; Market analysis; Collecting market data
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q50/00—Information and communication technology [ICT] specially adapted for implementation of business processes of specific business sectors, e.g. utilities or tourism
- G06Q50/01—Social networking
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L51/00—User-to-user messaging in packet-switching networks, transmitted according to store-and-forward or real-time protocols, e.g. e-mail
- H04L51/52—User-to-user messaging in packet-switching networks, transmitted according to store-and-forward or real-time protocols, e.g. e-mail for supporting social networking services
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- Business, Economics & Management (AREA)
- Strategic Management (AREA)
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- Development Economics (AREA)
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- Theoretical Computer Science (AREA)
- Economics (AREA)
- Marketing (AREA)
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- General Business, Economics & Management (AREA)
- General Physics & Mathematics (AREA)
- Signal Processing (AREA)
- Computer Networks & Wireless Communication (AREA)
- Computing Systems (AREA)
- Game Theory and Decision Science (AREA)
- Data Mining & Analysis (AREA)
- Health & Medical Sciences (AREA)
- General Health & Medical Sciences (AREA)
- Human Resources & Organizations (AREA)
- Primary Health Care (AREA)
- Tourism & Hospitality (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
Abstract
The invention discloses a system and method for promoting brands by converging terminal clients through wechat communities. The system comprises an analyzing unit, a collecting unit, a building unit, an activity unit, a correction unit and a promoting unit; the analyzing unit is used for making the standards of the terminal clients joining the wechat communities; the collecting unit is used for collecting client information of the terminal clients; the building unit is used for building the wechat communities according to the client information; the activity unit is used for organizing community activities; the correction unit is used for correcting the community activities and the compositions of the wechat communities; and the prompting unit is used for promoting activities to the terminal clients in the wechat communities and finishing promoting the brands. According to the system and the method provided by the invention, through building a series of retail terminal client wechat communities based on wechat communities and carrying out standard management to the wechat communities by using a system management mode, the retail terminal clients are converged integrally; the retail terminal clients are converted into the loyal clients of the brands; and the attentions to the cigarette brands are amplified.
Description
Technical field
The invention belongs to network social intercourse publicity field, be specifically related to a kind of system and method being carried out brand promotion by wechat community convergence terminal client.
Background technology
Cigarette retail terminal is the first front of Medicated cigarette marketing and publicity, is the First Strategy strategic point of each cigarette industry company publicity Own Brand, product, is the optimum selection furthered with consumer's distance. But cigarette retail terminal has distribution dispersion, the age is on various educational levels, brand loyalty not high, be unfavorable for cigarette industry company carry out concentrating, efficient brand promotion.
In order to allow the Internet model better apply to crucial point, the distance of the brand that furthers and retail customer, target retail terminal client is converted into loyal vermicelli, further and relation between consumer, facilitate industrial group's publicity to brand, reduce the degree of dependence that marketing personal is visited publicity, by line being issued rapidly and comprehensively covering the publicity to retail terminal, indirectly promote, to consumer influence, to increase order and the sales volume of Medicated cigarette.
The present invention is by setting up a series of retail terminal client's wechat community based on wechat community, and take the management mode of system to wechat community standardized administration, retail terminal client, in one, is changed into brand loyalty client by cohesion retail terminal client, to expand the attention rate to cigarette brand.
Summary of the invention
For achieving the above object, technical scheme is as follows:
A kind of system being carried out brand promotion by wechat community convergence terminal client, including analytic unit, collector unit, establishment unit, active unit, amending unit and popularization unit; Analytic unit is for formulating the standard of the terminal client adding wechat community and being analyzed according to terminal client data and screen; Collector unit is for the customer information of collection terminal client; Set up unit for setting up wechat community according to customer information and setting up group to advise for operation and specification wechat community; Active unit is used for organizing Community; Amending unit is for being modified the composition of Community and wechat community; Promote unit for terminal client being carried out popularization activity in wechat community, complete brand promotion.
Further improving, the standard of the terminal client of the addition wechat community that analytic unit is formulated includes cooperation purpose, IM chat tool service condition, sales situation and customer traffic; Terminal client data includes the trade name of terminal client, address, sales volume and shop age.
Further improving, the customer information of the terminal client that collector unit is collected includes the numbering of storekeeper, storekeeper's name, trade name, place, wechat number, storekeeper's phone number and sale section, place.
Further improve, set up unit according to selling sheet Division and set up respective wechat community.
Further improving, the Community of active unit tissue includes Above-the-line and Below-the-line, and Above-the-line includes that text conversation is shared, rich text dialogue is shared, and voice dialogue is shared, picture dialogue is shared and gives bonus.
Further improving, amending unit adjusts the activity pattern of Above-the-line and Below-the-line according to wechat community development, deletes inactive member, increases new member and wechat community is readjusted and divided.
A kind of method carrying out brand promotion by wechat community convergence terminal client, comprises the following steps:
Step one) formulate retail customer be selected in the standard becoming wechat community member;
Step 2) screen according to the customer data of the original terminal client in market, select pre-target terminal client;
Step 3) pre-target terminal client is carried out on-the-spot investigation, according to the inclusion criteria screening formulated, determine target terminal client one by one;
Step 4) collect the customer information of target terminal client, customer information includes the numbering of storekeeper, storekeeper's name, trade name, place, wechat number, storekeeper's phone number and sale section, place;
Step 5) customer information of the target terminal client collected is arranged, it is grouped according to the characteristic of the customer information of target terminal client;
Step 6) according to being grouped the establishment carrying out wechat community;
Step 7) operation mode of wechat community is formulated according to the characteristic of wechat community, formulate group's rule, for maintaining the daily specification of wechat community simultaneously;
Step 8) periodic collection updates the archive information of all members in wechat community, sets up member's archives, and archive information includes the numbering of storekeeper, shop title, store address, micro-signal, customer name, sex, birthday and hobby;
Step 9) organize Above-the-line and Below-the-line regularly, carry out the examination & verification of scheme and the preparation of goods and materials when carrying out Below-the-line in advance;
Step 10) feedback of member's activity in periodic collection wechat community, sum up development of the activity form, adjust the pattern of Above-the-line and Below-the-line in time;
Step 11) carry out brand promotion.
The present invention is by setting up a series of retail terminal client's wechat community based on wechat community, and take the management mode of system to wechat community standardized administration, retail terminal client, in one, is changed into brand loyalty client by cohesion retail terminal client, to expand the attention rate to cigarette brand.
Accompanying drawing explanation
Fig. 1 is the system construction drawing of the present invention;
Fig. 2 is the method flow schematic diagram of the present invention.
Detailed description of the invention
Embodiment 1
Referring to Fig. 1, a kind of system being carried out brand promotion by wechat community convergence terminal client, including analytic unit 1, collector unit 2, set up unit 3, active unit 4, amending unit 5, popularization unit 6; Analytic unit 1 is for formulating the standard of the terminal client adding wechat community and being analyzed according to terminal client data and screen; Collector unit 2 is for the customer information of collection terminal client; Set up unit 3 for setting up wechat community according to customer information and setting up group to advise for operation and specification wechat community; Active unit 4 is used for organizing Community; Amending unit 5 is for being modified the composition of Community and wechat community; Promote unit 6 for terminal client being carried out popularization activity in wechat community, complete brand promotion.
The standard of the terminal client of the addition wechat community that analytic unit 1 is formulated includes cooperation purpose, IM chat tool service condition, sales situation and customer traffic; Terminal client data includes the trade name of terminal client, address, sales volume and shop age. The customer information of the terminal client that collector unit 2 is collected includes the numbering of storekeeper, storekeeper's name, trade name, place, wechat number, storekeeper's phone number and sale section, place.
Set up unit 3 and set up respective wechat community according to selling sheet Division. Active unit 4 tissue Community include Above-the-line and Below-the-line, Above-the-line include text conversation share, rich text dialogue share, voice dialogue share, picture dialogue share and give bonus. Amending unit 5 adjusts the activity pattern of Above-the-line and Below-the-line according to wechat community development, deletes inactive member, increases new member and wechat community is readjusted and divided.
Embodiment 2
A kind of method carrying out brand promotion by wechat community convergence terminal client, comprises the following steps:
S1. formulate retail customer and be selected in the standard becoming wechat community member;
S2. the customer data according to the original terminal client in market screens, and selects pre-target terminal client;
S3. pre-target terminal client is carried out on-the-spot investigation, according to the inclusion criteria screening formulated, determine target terminal client one by one;
S4. collecting the customer information of target terminal client, customer information includes the numbering of storekeeper, storekeeper's name, trade name, place, wechat number, storekeeper's phone number and sale section, place;
S5. the customer information of the target terminal client collected is arranged, be grouped according to the characteristic of the customer information of target terminal client;
S6. the establishment of wechat community is carried out according to packet;
S7. formulate the operation mode of wechat community according to the characteristic of wechat community, formulate group's rule simultaneously, for maintaining the daily specification of wechat community;
S8. periodic collection updates the archive information of all members in wechat community, sets up member's archives, and archive information includes the numbering of storekeeper, shop title, store address, micro-signal, customer name, sex, birthday and hobby;
S9. organize Above-the-line and Below-the-line regularly, when carrying out Below-the-line, carry out the examination & verification of scheme and the preparation of goods and materials in advance;
S10. the feedback of member's activity in periodic collection wechat community, sums up development of the activity form, adjusts the pattern of Above-the-line and Below-the-line in time;
S11. in steps carry out brand promotion.
The explanation of above example is only intended to help to understand the core concept of the present invention; Simultaneously for one of ordinary skill in the art, according to the thought of the present invention, all will change in specific embodiments and applications, in sum, this specification content should not be construed as limitation of the present invention.
Claims (7)
1. the system being carried out brand promotion by wechat community convergence terminal client, it is characterized in that, including analytic unit (1), collector unit (2), set up unit (3), active unit (4), amending unit (5) and promote unit (6); Analytic unit (1) is for formulating the standard of the terminal client adding wechat community and being analyzed according to terminal client data and screen; Collector unit (2) is for the customer information of collection terminal client; Set up unit (3) for setting up wechat community according to customer information and setting up group to advise for operation and specification wechat community; Active unit (4) is used for organizing Community; Amending unit (5) is for being modified the composition of Community and wechat community; Promote unit (6) for terminal client being carried out popularization activity in wechat community, complete brand promotion.
2. the system being carried out brand promotion by wechat community convergence terminal client as claimed in claim 1, it is characterized in that, the standard of the terminal client of the addition wechat community that analytic unit (1) is formulated includes cooperation purpose, IM chat tool service condition, sales situation and customer traffic; Terminal client data includes the trade name address of terminal client, sales volume and shop age.
3. the system being carried out brand promotion by wechat community convergence terminal client as claimed in claim 1, it is characterized in that, the customer information of the terminal client that collector unit (2) is collected includes the numbering of storekeeper, storekeeper's name, trade name, place, wechat number, storekeeper's phone number and sale section, place.
4. the system being carried out brand promotion by wechat community convergence terminal client as claimed in claim 1, it is characterised in that set up unit (3) according to selling sheet Division and set up respective wechat community.
5. the system being carried out brand promotion by wechat community convergence terminal client as claimed in claim 1, it is characterized in that, the Community of active unit (4) tissue includes Above-the-line and Below-the-line, Above-the-line include text conversation share, rich text dialogue share, voice dialogue share, picture dialogue share and give bonus.
6. the system being carried out brand promotion by wechat community convergence terminal client as claimed in claim 1, it is characterized in that, amending unit (5) adjusts the activity pattern of Above-the-line and Below-the-line according to wechat community development, deletes inactive member, increases new member and wechat community is readjusted and divided.
7. the method carrying out brand promotion by wechat community convergence terminal client, it is characterised in that comprise the following steps:
Step one) formulate retail customer be selected in the standard becoming wechat community member;
Step 2) screen according to the customer data of the original terminal client in market, select pre-target terminal client;
Step 3) pre-target terminal client is carried out on-the-spot investigation, according to the inclusion criteria screening formulated, determine target terminal client one by one;
Step 4) collect the customer information of target terminal client, customer information includes the numbering of storekeeper, storekeeper's name, trade name, place, wechat number, storekeeper's phone number and sale section, place;
Step 5) customer information of the target terminal client collected is arranged, it is grouped according to the characteristic of the customer information of target terminal client;
Step 6) according to being grouped the establishment carrying out wechat community;
Step 7) operation mode of wechat community is formulated according to the characteristic of wechat community, formulate group's rule, for maintaining the daily specification of wechat community simultaneously;
Step 8) periodic collection updates the archive information of all members in wechat community, sets up member's archives, and archive information includes the numbering of storekeeper, shop title, store address, micro-signal, customer name, sex, birthday and hobby;
Step 9) organize Above-the-line and Below-the-line regularly, carry out the examination & verification of scheme and the preparation of goods and materials when carrying out Below-the-line in advance;
Step 10) feedback of member's activity in periodic collection wechat community, sum up development of the activity form, adjust the pattern of Above-the-line and Below-the-line in time;
Step 11) carry out brand promotion.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201610065212.7A CN105634927A (en) | 2016-01-29 | 2016-01-29 | System and method for promoting brands by converging terminal clients through wechat communities |
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| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201610065212.7A CN105634927A (en) | 2016-01-29 | 2016-01-29 | System and method for promoting brands by converging terminal clients through wechat communities |
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| CN105634927A true CN105634927A (en) | 2016-06-01 |
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| CN201610065212.7A Pending CN105634927A (en) | 2016-01-29 | 2016-01-29 | System and method for promoting brands by converging terminal clients through wechat communities |
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Cited By (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN110414823A (en) * | 2019-07-23 | 2019-11-05 | 复旦大学 | Service quality optimization management system based on community system |
| CN112667914A (en) * | 2021-03-15 | 2021-04-16 | 北京孵家科技股份有限公司 | Content matrix display method, device and system based on neural network |
| CN113744025A (en) * | 2021-08-31 | 2021-12-03 | 飞万网络科技(苏州)有限公司 | E-commerce goods recommendation method based on WeChat small program and community keywords |
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2016
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Patent Citations (4)
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| US20040225569A1 (en) * | 2000-03-28 | 2004-11-11 | Renee Bunnell | Method and system for creating a multi-tiered, e-commerce extranet for a community of businesses |
| CN103020833A (en) * | 2012-12-21 | 2013-04-03 | 福州永安电子商务有限公司 | Public community electronic-commerce service platform |
| CN104933163A (en) * | 2015-06-26 | 2015-09-23 | 广西中烟工业有限责任公司 | Product customization system based on social group and product customization method based on social group |
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Non-Patent Citations (1)
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Cited By (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN110414823A (en) * | 2019-07-23 | 2019-11-05 | 复旦大学 | Service quality optimization management system based on community system |
| CN112667914A (en) * | 2021-03-15 | 2021-04-16 | 北京孵家科技股份有限公司 | Content matrix display method, device and system based on neural network |
| CN113744025A (en) * | 2021-08-31 | 2021-12-03 | 飞万网络科技(苏州)有限公司 | E-commerce goods recommendation method based on WeChat small program and community keywords |
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Application publication date: 20160601 |