CN105630871B - Search result display methods, device and search system - Google Patents
Search result display methods, device and search system Download PDFInfo
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- CN105630871B CN105630871B CN201510946838.4A CN201510946838A CN105630871B CN 105630871 B CN105630871 B CN 105630871B CN 201510946838 A CN201510946838 A CN 201510946838A CN 105630871 B CN105630871 B CN 105630871B
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Abstract
The invention discloses a kind of search result display methods, device and search system.Wherein, the website thermodynamic chart of at least one website in search result is obtained, website thermodynamic chart can reflect the access temperature of multiple pages in website；Based on website thermodynamic chart, selected in multiple pages of website and access temperature at least one page in the top, be that it configures corresponding Anchor Text；Anchor Text is arranged in the lower section of the main-inlet of website.Thus, it can more facilitate and neatly the lower section of website main-inlet shows website sub channel entrance in search result, and some non-navigational class subchannels for causing user's access degree in website higher can also be shown in the lower section of website main-inlet in search result.
Description
Technical field
The present invention relates to search field, more particularly to a kind of search result display methods, device and search system.
Background technology
At present, the search engine big city such as search dog, Baidu shows below the main-inlet of some of search result website
Some focus channels in website, to shorten the click step that user reaches the subchannel interested to oneself, lifting user's
Search experience.
But existing search engine comes often by the method for artificial operation or the directly pilot channel of crawl website
The subchannel under website is extracted, is showed the lower section of the website main-inlet in search result.By manually runing or directly
The method of the pilot channel of crawl website is adjusted to search result can facilitate user to click on to a certain extent, and lifting is used
The viewing experience at family.But manually operation cost is higher, and the method limitation for directly capturing the pilot channel of website is too strong.
And user enter behind website might not most frequentation ask the subchannel of website, it is also possible to access individual center, user
The non-navigational channel pages such as login, and existing search result display methods often only focuses on the subchannel in navigation bar, therefore
It is difficult to based on existing search result display methods by the higher some non-navigational class subchannels of user's access degree in website (as washed in a pan
Precious " my Taobao " channel off the net) it is shown in the lower section of website main-inlet in search result.
Accordingly, it would be desirable to a kind of search result display methods, device and search system, it can more facilitate and neatly exist
The lower section of website main-inlet shows website sub channel entrance in search result..
The content of the invention
The invention solves the problems that a technical problem be to provide a kind of search result display methods, device and search system,
It can more facilitate and neatly the lower section of website main-inlet shows website sub channel entrance in search result.According to this hair
Bright one side, discloses a kind of search result display methods, including adjustment search result arrangement, adjustment search knot
The step of fruit arrangement, includes：The website thermodynamic chart of at least one website in search result is obtained, website thermodynamic chart can
Reflect the access temperature of multiple pages in website；Based on website thermodynamic chart, access temperature row is selected in multiple pages of website
At least one forward page of name, is that it configures corresponding Anchor Text；The Anchor Text configured is arranged in the main-inlet of website
Lower section.
Accordingly, for some websites in search result, it is possible to according to the access temperature of multiple pages in the website, choosing
Go out to access temperature one or more pages in the top, be that it configures corresponding Anchor Text, then by the Anchor Text configured
It is shown in the lower section of the main-inlet of website.Shown in this manner it is possible to which the higher page of temperature will be accessed as the navigation page of website
In search result.
Preferably, the step of website thermodynamic chart that website is obtained in this method, can include：Obtain multiple in a period of time
User accesses the history access record of website；Record is accessed for every in history access record, chooses and accesses in record
The current accessed page and the parent page corresponding with the current accessed page build from parent page as node and point to current accessed page
The directed edge in face；For any page in website, the number of times occurred as parent page is used as the access heat of the page
Degree；The website thermodynamic chart of website is constituted based on a plurality of directed edge.
Thus, it is possible to be recorded according to the access of website, the net for the access temperature that can reflect multiple pages in website is built
Stand thermodynamic chart so that the website thermodynamic chart based on structure can just be visually known the access situation of multiple pages in website.
Preferably, the step of website thermodynamic chart that website is obtained in this method, can also include：For any directed edge, such as
Really the access temperature of the parent page corresponding to the directed edge is not significantly greater than the access temperature of subpage frame, and/or the directed edge institute
The url depth of corresponding parent page is more than the url depth of subpage frame, and/or the weight of the directed edge is less than preset value, wherein,
Weight corresponds to the number of times that occurs in history access record of the directed edge, and/or the parent page corresponding to the directed edge is to sub
The access behavior of the page belongs to improper click behavior, then rejects the directed edge, wherein, based on a plurality of directed edge remained
Constitute the website thermodynamic chart of website.
Thus, it can relatively accurately be reflected in website based on the website thermodynamic chart that the directed edge after screening is constituted and visited
Ask temperature the higher page.
Preferably, the step of website thermodynamic chart that website is obtained in this method, can also include：Calculate in the thermodynamic chart of website
The standard deviation of each node access temperature of unit interval in one section of preset time；For any directed edge, if directed edge
The standard deviation of corresponding any node is more than preset standard difference, then rejects the directed edge, wherein, it is many based on what is remained
Bar directed edge constitutes the website thermodynamic chart of website.
Thus, it is possible to which the influence for avoiding burst focus incident from bringing, further ensures constructed website thermodynamic chart
The degree of accuracy.
Preferably, the step of configuring corresponding Anchor Text in this method for it can include：Leaned on for accessing temperature ranking
Each page in preceding multiple pages, all exterior chains to the page are analyzed, and are selected corresponding to the higher exterior chain of quality
Link text and/or the more link text of occurrence number as text key word, the page is set up based on text keyword
Anchor Text；Or the link clicked on when accessing the page to user in a period of time is analyzed, and selects quality highest chain
Link text and/or the most link text of occurrence number corresponding to connecing is as text key word, based on text keyword
Set up the Anchor Text of the page；Or when the url of the page includes word character string, it regard word character string as text key word, root
The Anchor Text of the page is set up according to text keyword；It is crucial according to the text or the title of the selection page is as text key word
Word sets up the Anchor Text of the page.
Thus, based on above-mentioned various configurations mode, the Anchor Text of content of pages can be reflected for page configuration.
Preferably, the step of this method kind configures corresponding Anchor Text for it can also include：By the text in Anchor Text
Keyword is compared with the database prestored, would prove unsuitable for being shown in corresponding to the text key word in search result
Anchor Text is rejected, wherein, database purchase has the word or short sentence that can not embody content of pages attribute.Thus, it is possible to further
Ensure the accuracy of configured Anchor Text.
Preferably, this method can also include：The search record of multiple users in a period of time is obtained, search record includes
The click information of search term, the multiple search results obtained based on search term and user to search result each described；For
At least one search term in the search record, in user to one or more search results for being obtained based on the search term
When number of clicks is higher than preset value, the website corresponding to one or more search results is labeled as favorite website；In response to again
Secondary to receive the searching request based on search term, Anchor Text is arranged in favorite by the step of performing adjustment search result arrangement
The lower section of the main-inlet of website.
Thus, it is possible to according to the search of user record, in advance dig according to go out have clearly address intention search term and this search
Favorite website under rope word, in search afterwards, is intended to not strong search term for some addressing, can not trigger execution
The search result arrangement of the present invention, and for being marked as, with the search term for clearly addressing intention, execution being triggered
The search result arrangement of the present invention, to access temperature multiple pages in the top in the favorite website corresponding to the search term
Face configures corresponding Anchor Text, and is arranged in the lower section of the main-inlet of corresponding favorite website, to facilitate user to click on.
Preferably, this method can also include：Obtain the page browsing record of multiple users in a period of time；According to the page
Record is browsed, the website that pageview is higher than preset value is selected, is used as focus website；When containing focus website in search result,
The step of performing adjustment search result arrangement, Anchor Text is arranged in the lower section of the main-inlet of focus website.
Thus, it is possible to which the higher website of the amount of will click on is considered that user generally compares website interested, work as search result
It is middle when there are these websites, it is possible to adjust search result arrangement, be to access the higher page of temperature in these websites to match somebody with somebody
Corresponding Anchor Text is put, and it is included in the lower section of the main-inlet of corresponding website, in order to which user clicks on.
Preferably, this method can also include：Obtain the master of website and/or website in search result in one section of scheduled time
The clicking rate of Anchor Text below entrance；Optimizing Search result arrangement, will click on the higher Anchor Text of rate and is arranged in website
Main-inlet lower section, and/or delete clicking rate less than preset value website and/or Anchor Text.
Thus, it is possible in real time according to the click situation of user, adjust search result arrangement so that the search knot of display
Fruit can meet the click situation of user.
Preferably, this method can also include：Record is browsed based on user, user is obtained to multiple pages in website
Navigation interest point；The click record of the Anchor Text of the lower section of website main-inlet is counted, the most Anchor Text of number of clicks is drawn
Display location；Optimizing Search result arrangement, displaying position is arranged in by the Anchor Text of the user's browsing interest point highest page
Put.
Thus, it is possible to browse record according to user, by user's page interested it is personalized be illustrated in and compare
Meet the position that user browses custom.
According to another aspect of the present invention, a kind of search result display device, including adjustment search result are also disclosed
Module is arranged, adjustment search result arrangement module includes：Website thermodynamic chart acquisition module, for obtaining in search result at least
The website thermodynamic chart of one website, website thermodynamic chart can reflect the access temperature of multiple pages in website；Anchor Text configures mould
Block, for based on website thermodynamic chart, being selected in multiple pages of website and accessing temperature multiple pages in the top, be that it is matched somebody with somebody
Put corresponding Anchor Text；Anchor Text arranges module, the lower section of the main-inlet for Anchor Text to be arranged in website.
Preferably, the website thermodynamic chart acquisition module in the device can include：History access record acquisition module, is used for
Obtain the history access record that multiple users in a period of time access website；Directed edge builds module, for being accessed for history
Every in record accesses record, chooses the current accessed page and the father page corresponding with the current accessed page accessed in record
Face builds the directed edge that the current accessed page is pointed to from parent page, website thermodynamic chart constitutes module, for based on many as node
Bar directed edge constitutes the website thermodynamic chart of website, and the number of times that any page in website is occurred as parent page, is used as this
The access temperature of the page.
Each page in multiple pages in the top preferably for temperature is accessed, Anchor Text configuration module is to this
All exterior chains of the page are analyzed, and select link text and/or occurrence number corresponding to quality highest exterior chain most
Link text sets up the Anchor Text of the page based on text keyword as text key word；Or Anchor Text configuration module is to one
User accesses the link clicked on during the page and analyzed in the section time, selects the corresponding link text of quality highest link
This and/or the most link text of occurrence number set up the Anchor Text of the page based on text keyword as text key word；
Or the page url include word character string when, Anchor Text configuration module using word character string as text key word, according to this
Text key word sets up the Anchor Text of the page；Or Anchor Text configuration module chooses the title of the page as text key word, according to
Text keyword sets up the Anchor Text of the page.
Preferably, the device can also include：Search record acquisition module, for obtaining multiple users in a period of time
Search record, search record is included search term, the multiple search results obtained based on search term and user and each search is tied
The click information of fruit；Favorite website mark module, for for search record at least one search term, user to based on
When the number of clicks for one or more search results that the search term is obtained is higher than preset value, by one or more search result institutes
Corresponding website is labeled as favorite website, adjusts trigger module, in response to being received again by the searching request based on search term,
Triggering adjustment search result arrangement module performs the operation of the lower section for the main-inlet that Anchor Text is arranged in favorite website.
Preferably, the device can also include：Clicking rate acquisition module, for obtaining search result in one section of scheduled time
Described in website and/or website main-inlet below Anchor Text clicking rate, optimization module, for optimizing and revising search result
The adjustment search result arrangement of module is arranged, the lower section that the higher Anchor Text of rate is arranged in the main-inlet of website is will click on,
And/or delete website of the clicking rate less than preset value and/or Anchor Text.
According to another aspect of the present invention, a kind of search system, including client and search server are also disclosed, visitor
The search term that family end is inputted in response to user, searching request is sent to search server, and client is obtained from search server and passed through
The search result of adjustment is crossed, wherein, shown in the search result being adjusted below the main-inlet of at least one website
Multiple Anchor Texts, the page corresponding to each Anchor Text is that the temperature page in the top is accessed in website.
Preferably, the system can also include website thermodynamic chart generation module, and website thermodynamic chart generation module is from client
Or search server obtains the history access record that multiple users in a period of time access website, and in history access record
Every access record, choose access record in the current accessed page and the parent page conduct corresponding with the current accessed page
Node, builds the directed edge that the current accessed page is pointed to from parent page, for any page in website, as parent page
The number of times of appearance, as the access temperature of the page, a plurality of directed edge constitutes the website thermodynamic chart of website, and search server is from net
Thermodynamic chart generation module of standing obtains the website thermodynamic chart of website, is that temperature page configuration in the top is accessed in the thermodynamic chart of website
Corresponding Anchor Text, and search result arrangement is adjusted, to cause the master of website in the search result shown on the client
The lower section of entrance shows Anchor Text.
Preferably for the page in the top of access temperature in the thermodynamic chart of website, institute of the search server to the page
There is exterior chain to be analyzed, select link text and/or the higher link text of occurrence number corresponding to the higher exterior chain of quality
As text key word, the Anchor Text of the page is set up based on text keyword；Or search server is to multiple in a period of time
User accesses the link clicked on during the page and analyzed, select link text corresponding to the higher link of quality and/or
The higher link text of occurrence number sets up the Anchor Text of the page based on text keyword as text key word；Or in page
The url in face include word character string when, search server using word character string as text key word, according to text keyword
Set up the Anchor Text of the page；Or the title that search server chooses the page is built as text key word according to text keyword
The Anchor Text of the vertical page.
To sum up, search result display methods, device and search system of the invention can be according to multiple pages in website
Temperature is accessed, to access the corresponding Anchor Text of page configuration that temperature is in the top, and website in search result is arranged in
Main-inlet lower section, for user click on.Thus, search result display methods, device and search system energy based on the present invention
Enough more facilitate and neatly the lower section of website main-inlet shows website sub channel entrance in search result.Under certain situation,
The higher some non-navigational class subchannels of user's access degree can also be shown in search result under the main-inlet of website in website
Side.
Brief description of the drawings
By the way that disclosure illustrative embodiments are described in more detail with reference to accompanying drawing, the disclosure above-mentioned and its
Its purpose, feature and advantage will be apparent, wherein, in disclosure illustrative embodiments, identical reference number
Typically represent same parts.
Fig. 1 shows the general flow chart of search result display methods according to an embodiment of the invention.
Fig. 2 shows the flow chart of the website thermodynamic chart of acquisition website according to an embodiment of the invention.
Fig. 3 shows the functional block diagram of search result display device according to an embodiment of the invention.
Fig. 4 shows the functional block diagram for the search system that example is applied according to the present invention one.
Embodiment
The preferred embodiment of the disclosure is more fully described below with reference to accompanying drawings.Although showing the disclosure in accompanying drawing
Preferred embodiment, but based on it should be understood that may be realized in various forms the disclosure without the reality that should be illustrated here
The mode of applying is limited.On the contrary, these embodiments are provided so that the disclosure is more thorough and complete, and can be by this public affairs
The scope opened intactly conveys to those skilled in the art.
In order to more facilitate and neatly in search result website main-inlet lower section show website sub channel enter
Mouthful, the present invention can reflect the website thermodynamic chart of the access temperature of multiple pages in website by acquisition, then according to acquired
Website thermodynamic chart, to access the temperature corresponding Anchor Text of page configuration in the top, by Anchor Text configure including
The lower section of the main-inlet of website in search result, eliminates the high cost manually runed and directly captures the pilot channel of website
Limitation, and so that user's access temperature higher non-navigational page in some of website can also be shown in as navigation page and search
In hitch fruit.
Embodiments of the invention are specifically described below in conjunction with Fig. 1 to Fig. 2.Wherein, Fig. 1 is shown according to the present invention one
The general flow chart of the search result display methods of embodiment.
As shown in figure 1, in step S110, obtain at least one website in search result can reflect many in the website
The website thermodynamic chart of the access temperature of the individual page.
For appearing in the website in search result, the website thermodynamic chart of multiple websites can be obtained at random, can also be from
Some websites are targetedly selected in search result, their website thermodynamic chart is obtained.For example, can be previously according to extensive
User's browses record, selects the higher website of pageview (such as can be the website that pageview is higher than preset value), is marked
It is designated as focus website.Hereafter, when containing focus website in search result, it is possible to perform step S110, acquisition is marked as
The website thermodynamic chart of focus website.
Fig. 2 is in detail exemplified with a kind of embodiment of the website thermodynamic chart of acquisition website.As shown in Fig. 2 from step
S210 starts, and obtains the history access record that multiple users in a period of time access website.Wherein, for the purpose of the present invention, can be with
There is the mode of the history access record of a variety of acquisition websites.Should for example, can be obtained from user's travel log (browse log)
The history access record of website, can also obtain the history access record of the website from the server of website, can also be from search
Engine log obtains the history access record of the website, further, it will be understood by those skilled in the art that can also have other
The mode of the history access record of NM acquisition website is invented, here is omitted.
Then, in step S220, access and record for every in history access record, choose and access current in record
Accession page (subpage frame, url) and the parent page (ref url) corresponding with the current accessed page are built from father as node
The page (ref url) points to the directed edge of the current accessed page (subpage frame, url).For any page in website, made
The number of times occurred for parent page (ref url), as the access temperature of the page, the website of website is constituted based on a plurality of directed edge
Thermodynamic chart.So far, it is possible to the preliminary website thermodynamic chart for constituting the access temperature that can reflect multiple pages in website.
However, be two-way for passing through the directed edge in the website thermodynamic chart that above-mentioned steps are obtained, website thermodynamic chart, and
It can not clearly illustrate that user accesses the higher page of temperature in website.Therefore, the website for being obtained by above-mentioned steps
Thermodynamic chart, can be screened to directed edge therein, and the directed edge for not meeting screening rule is rejected, is then based on retaining
The directed edge come constitutes the website thermodynamic chart of website.
Specifically, for the directed edge of above-mentioned composition, following screening rule can be set：
1) judge whether the access temperature of the parent page corresponding to directed edge is significantly greater than the access temperature of subpage frame, such as
It is no, then delete the directed edge, based on the rule can exclude Access Interest due to user to subpage frame and by clicking on father's page
Face accesses subpage frame, so as to cause the higher situation of the access temperature of parent page；
2) judge whether the url depth of the parent page corresponding to directed edge is less than or equal to the url depth of subpage frame, such as
It is no, then the directed edge is deleted, thus, it is possible to obtain the unidirectional thermodynamic chart that user browses the website；
3) judge whether the weight of directed edge is less than preset value, in this way, then delete the directed edge, wherein, weight corresponds to
The number of times that the directed edge occurs in history access record, the relatively low subpage frame of temperature is accessed thus, it is possible to delete；
4) judge whether the navigation patterns of parent page to subpage frame corresponding to directed edge belong to improper click behavior (such as
Refresh, retract etc.), in this way, then the directed edge is deleted, thus, it is possible to exclude due to the influence that improper click behavior is brought.
The website thermodynamic chart that directed edge after being screened based on above-mentioned screening rule is constituted can relatively accurately reflect
The higher page of temperature is accessed in website.In addition, website thermodynamic chart typically represent it is steady in a long-term in the case of user access heat
Degree, therefore, in order to avoid each node due to the influence that brings of burst focus incident, can also be calculated in the thermodynamic chart of website one
The standard deviation of the access temperature of unit interval (can such as calculate the access daily in one month of each node in section preset time
The standard deviation of temperature), for any directed edge, if the standard deviation of any node corresponding to the directed edge is more than preset standard
Difference, then reject the directed edge.So, the influence that burst focus incident is brought is avoided, the net obtained has further been ensured
Stand the degree of accuracy of thermodynamic chart.
A kind of acquisition modes of website thermodynamic chart are described in detail above in conjunction with Fig. 2, based on the website thermodynamic chart shown in Fig. 2
Acquisition modes, step S110 can just obtain the website thermodynamic chart of the website of at least one in search result in Fig. 1, then, just
Step S120 can be performed, the website thermodynamic chart based on acquisition selects access temperature in the top in multiple pages of website
At least one page, be that it configures corresponding Anchor Text.Wherein, preferably, at least four access heat can be selected therefrom
The degree page in the top, is that it configures corresponding Anchor Text.So, more sufficient option can be provided the user.
Wherein, for each page, there can be a variety of modes that Anchor Text is configured for it.For example, can be to the page
All exterior chains are voted, and the link text corresponding to poll highest exterior chain are selected as text key word, based on the text
Keyword sets up the Anchor Text of the page.Specifically, all exterior chains of the page can be analyzed, selects quality higher
Exterior chain, the link text corresponding to the higher exterior chain of use quality can also be selected and gone out in all exterior chains as text key word
The more link text of occurrence number is used as text key word, and text key word can be just set up based on the text key word selected
With the Anchor Text of the URL link relation of the page, naturally it is also possible to consider the quality of exterior chain and link text as identical
The number of times of this appearance, to choose text key word.
For another example the link clicked on when can also access the page to user in a period of time is voted, ticket is selected
The corresponding link text of number highest link sets up the Anchor Text of the page based on text keyword as text key word.Tool
Say body, can the access log based on user, therefrom select the link text corresponding to the higher link of quality and/or appearance
The most link text of number of times sets up the Anchor Text of the page based on text keyword as text key word.For another example
Word character string (such as noon, English character string) can also be included according to the url of the page, word character string is regard as text
Keyword, the Anchor Text of the page is set up according to text keyword.For another example the title of the selection page is as text key word,
The Anchor Text of the page is set up according to text keyword.It is, of course, also possible to obtain page using any combination of above-mentioned various modes
The Anchor Text in face.Or, in the case of the Anchor Text that can be obtained using above-mentioned various ways, it can be obtained according to based on exterior chain
To Anchor Text, the Anchor Text, the url based on the page that are obtained based on user access logses obtain Anchor Text, based on page mark
The priority orders for inscribing obtained Anchor Text are chosen, i.e. the Anchor Text most preferably with obtained based on exterior chain, its is less preferred
Using the Anchor Text obtained based on user access logses, the Anchor Text that the url based on the page is obtained, above-mentioned three are preferably used again
When the Anchor Text that the scheme of kind is obtained is not suitable for, the Anchor Text obtained based on page title is used.
Can be the corresponding Anchor Text of page configuration based on above-mentioned various configurations mode, but the Anchor Text institute configured
Corresponding text key word may be not suitable for being shown in search result, for example, lower one page ", the word such as " checking more " it is just uncomfortable
Appeared in as Anchor Text in search result.Therefore, can be to the text key word in Anchor Text after Anchor Text has been configured
Judged, would prove unsuitable for being shown in the Anchor Text corresponding to the text key word in search result and reject.For example, can be by anchor
The database of word or short sentence that text key word corresponding to text can not embody content of pages attribute with being stored with is compared
It is right, when text key word occurs in database, it can be determined that the Anchor Text corresponding to text keyword is unsuitable for display
In search result, now, it is possible to delete the Anchor Text.
After the good corresponding Anchor Text of configuration, it is possible to perform the step S130 in Fig. 1, Anchor Text is arranged in the master of website
The lower section of entrance.Thus, it is possible to include the Anchor Text accessed in website corresponding to the temperature page in the top in search
As a result the lower section of middle website main-inlet.
So far, the search result display methods of the present invention is described in detail in combined Fig. 1, Fig. 2.Can by foregoing description
Know, search result display methods of the invention mainly proposes a kind of search result arrangement, the program can be according to search
One or more of as a result the website thermodynamic chart of website, is to access temperature one or more pages in the top in website to match somebody with somebody
Corresponding Anchor Text is put, and the Anchor Text configured is arranged in the lower section of the main-inlet of corresponding website.Furthermore it is also possible to root
According to the access temperature of Anchor Text, by access the higher Anchor Text of temperature be arranged in below the main-inlet of website earlier above position (
Can be more significant position), to further facilitate user's click.
As a preferred embodiment, a kind of triggering control program can be set so that when meeting the trigger condition pre-set,
The search result arrangement of the present invention can be triggered, the correlation step in Fig. 1 is performed.For example, when can obtain one section in advance
The page browsing record (can be that search record or search for a long time are recorded in short term) of interior multiple users, and therefrom select
Go out the website that pageview is higher than preset value, as focus website, when containing focus website in search result, trigger search result
Arrangement, performs the correlation step in Fig. 1, Anchor Text is arranged in the lower section of the main-inlet of focus website.Thus, in search
When occurring user in as a result and browsing the higher website of temperature (focus website), it is possible to perform the search result arrangement side of the present invention
Case, is that the temperature corresponding Anchor Text of one or more page configurations in the top is accessed in website, and anchor configure is literary
Originally the lower section of the main-inlet of the website of this in search result is arranged in, in order to which user clicks on.
As it is another preferably, triggering control program can record according to the search of user, judge user input that
A little search terms are intended to clearly addressing, and when user is scanned for using the search term afterwards, the triggering present invention's
Search result arrangement, clearly address that temperature is in the top in the website of intention for having corresponding to the search term one
Or multiple corresponding Anchor Texts of page configuration, and the Anchor Text configured is arranged in the main-inlet of the website of this in search result
Lower section, in order to which user clicks on.
For example, can obtain a period of time in one or more users search record, the search record include search term,
The click information of multiple search results for being obtained based on search term and user to each search result.For in search record
At least one search term, is higher than default in the number of clicks of one or more search results of the user to being obtained based on the search term
During value, the website corresponding to the one or more search result is labeled as favorite website, the search term just belongs to addressing and is intended to
Clear and definite search term, favorite website is exactly with the website for clearly addressing intention.Multiple seek can be obtained by based on this method
Location is intended to clear and definite search term and corresponding favorite website, and the search term inputted in user belongs to addressing and is intended to clear and definite search term
When, it is possible to triggering adjustment search result arrangement, perform Fig. 1 in correlation step, by Anchor Text be arranged in it is corresponding in
The lower section of the main-inlet of meaning website.
Thus, the triggering control program of the present embodiment, can excavate addressing and be intended to obvious search term and and search term
Corresponding website, only can just be opened up in the case where user has clearly addressing to be intended to the website below the main-inlet of the website
Existing Anchor Text.And it is intended to not strong search term for some addressing, even if the website is presented in as first search result
In search result, the search result arrangement of the present invention will not be also triggered, Anchor Text is shown below the main-inlet of the website.
As another preferred, a kind of prioritization scheme can also be set, and the prioritization scheme can be according to nearest a period of time
Interior user's browses record, adjusts search result arrangement, and the lower section clicking rate of website main-inlet in search result is low
Anchor Text is replaced with the high Anchor Text of clicking rate, or the low Anchor Text of clicking rate in Delete Search result.Wherein it is possible to be root
Record is browsed according to each user, to adjust search result arrangement or according to extensive use personalizedly for it
Family browses record, adjusts search result arrangement.In addition, for the Anchor Text being shown in below the main-inlet of website,
Anchor Text can also be ranked up so that the higher Anchor Text of clicking rate may be displayed on phase according to the clicking rate of Anchor Text
To forward position, or relatively more significant position, to facilitate user to click on.
As another preferred, a kind of personalized exhibition scheme can also be set, and the program can browsing according to user
Record, by user's page interested it is personalized be illustrated in and be more conform with the position for browsing custom of user.
For example, can the record that browses based on user, obtain navigation interest point of the user to multiple pages in website, then
The click record of the Anchor Text of the lower section of website main-inlet is counted, the display location of the most Anchor Text of number of clicks is drawn, it is excellent
Change search result arrangement, the Anchor Text of the user's browsing interest point highest page is arranged in display location.So, so that it may
The position often clicked in user with the page layout for being most interested in user, it is user-friendly.Furthermore it is also possible to according to
Family navigation interest point is ranked up come the Anchor Text of the lower section to website main-inlet so that user's Anchor Text interested can
To be shown in relatively forward position, or relatively more significant position, to facilitate user to click on.
Fig. 3 shows the functional block diagram of search result display device according to embodiments of the present invention.Wherein, search result shows
The functional module of showing device can be realized by the combination for the hardware, software or hardware and software for realizing the principle of the invention.Ability
Field technique personnel it is understood that the functional module described in Fig. 3 can combine or be divided into submodule so that
Realize the principle of foregoing invention.Therefore, description herein can support any possible group to functions described herein module
Close or divide or further limit.
As shown in figure 3, in order to which the higher some non-navigational class subchannels of user's access degree in website can be included to search
The lower section of the main-inlet of corresponding website in hitch fruit, search result display device can be configured as including adjusting search result cloth
Put module 100, adjustment search result arrangement module 100 can be according to the website heating power of one or more of search result website
Figure, is that the temperature corresponding Anchor Text of one or more page configurations in the top is accessed in website, and anchor configure is literary
Originally it is arranged in the lower section of the main-inlet of corresponding website.Therefore, adjustment search result arrangement module 100 can be configured as including
Website thermodynamic chart acquisition module 110, Anchor Text configuration module 120 and Anchor Text arrangement module 130.
Website thermodynamic chart acquisition module 110 can obtain the website thermodynamic chart of at least one website in search result, its
In, website thermodynamic chart can reflect the website thermodynamic chart of the access temperature of multiple pages in the website.Obtained based on website thermodynamic chart
The website thermodynamic chart that modulus block 110 is obtained, Anchor Text configuration module 120 can select access temperature in multiple pages of website
Multiple pages in the top, and corresponding Anchor Text is configured for it, then, Anchor Text arrangement module 130 will can just be configured
Good Anchor Text is arranged in the lower section of the main-inlet of website.
In one embodiment, website thermodynamic chart acquisition module 110 can be configured as including history access record acquisition
Module 113, directed edge build module 115 and website thermodynamic chart constitutes module 117.
History access record acquisition module 113 can obtain the history access note that multiple users in a period of time access website
Record, directed edge builds every access record that module 115 can be directed in history access record, chooses and accesses current in record
Accession page and the parent page corresponding with the current accessed page build from parent page as node and point to the current accessed page
The directed edge in face, based on a plurality of directed edge, website thermodynamic chart constitutes the website thermodynamic chart that module 117 can be formed by website, and
The number of times that any page in website is occurred as parent page, is used as the access temperature of the page.Thus, it is possible to tentatively obtain
Take the website thermodynamic chart of website.
In another embodiment, website thermodynamic chart acquisition module 110 can be additionally configured to include screening module 119.It is right
Any directed edge in the thermodynamic chart of website, if the access temperature for the parent page being unsatisfactory for corresponding to the directed edge is significantly greater than
The access temperature of subpage frame, and/or be unsatisfactory for the url depth of parent page corresponding to the directed edge and be less than or equal to subpage frame
Url depth, and/or be unsatisfactory for the directed edge weight be less than preset value, wherein, weight correspond to the directed edge history access
The number of times occurred in record, screening module 119 can just reject the directed edge, now, and website thermodynamic chart constitutes module 117 can be with
The website thermodynamic chart of website is constituted based on a plurality of directed edge remained.So, the website that the directed edge after screening is constituted
Thermodynamic chart, which can relatively accurately reflect in website, accesses the higher page of temperature.
In addition, screening module 119 can also calculate in the thermodynamic chart of website each node in one section of preset time during unit
Between access temperature standard deviation, for any directed edge, if the standard deviation of any node corresponding to directed edge be more than it is pre-
If standard deviation, screening module 119 will reject the directed edge, and website thermodynamic chart constitutes module 117 and can be based on remaining
A plurality of directed edge constitute website website thermodynamic chart.Thus, it is possible to be further ensured that the accuracy of website thermodynamic chart.
In one embodiment, each page in multiple pages in the top for accessing temperature, Anchor Text configuration
All exterior chains of 120 pairs of pages of module are analyzed, and select the link text corresponding to the higher exterior chain of quality and/or appearance
The more link text of number of times sets up the Anchor Text of the page based on text keyword as text key word；Or anchor text
User accesses the link clicked on during the page and analyzed in 120 pairs of a period of times of this configuration module, selects quality higher
The corresponding link text of link and/or the more link text of occurrence number are crucial based on the text as text key word
Word sets up the Anchor Text of the page；Or when the url of the page includes word character string, Anchor Text configuration module 120 is by alphabetic character
String sets up the Anchor Text of the page according to text keyword as text key word；Or Anchor Text configuration module chooses the page
Title sets up the Anchor Text of the page according to text keyword as text key word；Or the use of Anchor Text configuration module 120 is upper
Any combination for stating various modes obtains the Anchor Text of the page.
In another embodiment, Anchor Text configuration module 120 is also configured as including Anchor Text screening module 121.Anchor
The text key word in Anchor Text can be compared with the database prestored for text screening module 121, would prove unsuitable for
The Anchor Text corresponding to the text key word in search result is shown in reject, wherein, database purchase, which has, can not embody the page
The word or short sentence of contents attribute.
In another embodiment, search result display device can be additionally configured to include the first trigger module 200.Full
Under the certain preparatory condition of foot, the first trigger module 200 can trigger adjustment search result arrangement module 100 and work.Specifically
Say, the first trigger module 200 can be configured as including search record acquisition module 210, favorite website mark module 230 and the
One adjustment trigger module 250.Search record acquisition module 210 can obtain the search record of multiple users in a period of time, search
Suo Jilu, which includes the click of search term, the multiple search results obtained based on search term and user to each search result, to be believed
Breath, favorite website mark module 230 can be at least one search term in search record, in user to based on the search term
When the number of clicks of obtained one or more search results is higher than preset value, by the net corresponding to one or more search results
Stand labeled as favorite website, hereafter, first adjusts trigger module 250 in response to being received again by the searching request based on search term,
The behaviour that 100 pieces of adjustment search result arrangement mould performs the lower section for the main-inlet that Anchor Text is arranged in favorite website can just be triggered
Make.Thus, the first trigger module 200 in the present embodiment can be recorded according to the search of user, judge user's input that
A little search terms are intended to clearly addressing, and when user is scanned for using the search term afterwards, triggering adjustment search
As a result arrangement mould 100 perform for having corresponding to the search term temperature is in the top in the website for clearly addressing intention one
Or multiple corresponding Anchor Texts of page configuration, and the Anchor Text configured is arranged in the main-inlet of the website of this in search result
The associative operation of lower section.
In another embodiment, search result display device can be additionally configured to include the second trigger module 300.Searching
When including predetermined website in hitch fruit, the second trigger module 300 can trigger adjustment search result arrangement mould 100 and perform predetermined
The operation of the main-inlet arranged beneath Anchor Text of website.Therefore, the second trigger module 300 can be configured as including browsing record
Acquisition module 310, the adjustment trigger module 350 of focus website screening module 330 and second.Browsing record acquisition module 310 is used for
The page browsing record of multiple users in a period of time is obtained, is recorded according to page browsing, focus website screening module 330 can be with
The website that pageview is higher than preset value is selected, as focus website, when containing the focus website in search result, second adjusts
Whole trigger module 350 can just trigger adjustment search result arrangement module 100 and perform the master that Anchor Text is arranged in focus website
The operation of the lower section of entrance.
In another embodiment, search result display device can be additionally configured to include the first optimization module 400.First
Optimization module 400 can instruct the adjustment search result arrangement optimization of module 100 to search according to click situation of the user to search result
Hitch fruit arrangement, deletes the relatively low Anchor Text of clicking rate below the main-inlet of website, and will click on the higher website main-inlet of rate
The Anchor Text of lower section is put into the click location for more attracting user.Thus, the first optimization module 400 can be configured as including clicking on
Rate acquisition module 410 and first optimizes submodule 430.Clicking rate acquisition module 410, which is used to obtain in one section of scheduled time, to be searched for
As a result the clicking rate of the Anchor Text below the main-inlet of middle website and/or website, the first optimization submodule 430 is used to optimize and revise
Search result arranges the adjustment search result arrangement of module 100, will click on the master that the higher Anchor Text of rate is arranged in website
The lower section of entrance, and/or website of the clicking rate less than preset value and/or Anchor Text are deleted, in addition, the first optimization submodule 430
, can also be according to the point of Anchor Text when optimizing and revising search result and arranging the adjustment search result arrangement of module 100
Situation is hit, will click on the higher Anchor Text of rate and be arranged in the position of the main-inlet lower section of website earlier above (can also be more significant
Position), to further facilitate user's click.
In another embodiment, search result display device can be additionally configured to include the second optimization module 500.Second
Optimization module 500 can browse custom according to user, and the subchannel that user is most interested in is shown personalizedly, allow search result more
User is catered to exactly browses custom.For example, the second optimization module 500 can be configured as including interest point acquisition module 510,
Display location acquisition module 530 and second optimizes submodule 550.Interest point acquisition module 510 browses record based on user, obtains
Navigation interest point of the family to multiple pages in website is taken, the lower section of the statistics website main-inlet of display location acquisition module 530
The click record of Anchor Text, draws the display location of the most Anchor Text of number of clicks, and the second optimization submodule 550 can optimize
The adjustment search result arrangement that search result arranges module 100 is adjusted, by the anchor of the user's browsing interest point highest page
Text is arranged in display location.In addition, the second optimization submodule 550 is optimizing and revising the adjustment of search result arrangement module 100
When search result arrangement, can also according to the user's browsing interest of Anchor Text point, by user's browsing interest point score value compared with
High Anchor Text is arranged in the position (can also be more significant position) below the main-inlet of website earlier above, to further facilitate
User clicks on.
In addition, the search system that the search result arrangement of the present invention can be made up of client 1 and search server 2
Realize (showing as described in Figure 4).The search term that client 1 is inputted in response to user, sends searching request, so to search server 2
The search result being adjusted is obtained from search server 2 afterwards, wherein, at least one website in the search result being adjusted
Main-inlet below show at least one Anchor Text, the page corresponding to each Anchor Text is to access temperature ranking in website
The forward page.
Search system can be configured as including website thermodynamic chart generation module 3.Website thermodynamic chart generation module 3 is from client
End 1 or search server 2 obtain the history access record that multiple users in a period of time access website, and access note for history
Every in record accesses record, chooses the current accessed page and the parent page corresponding with the current accessed page accessed in record
As node, the directed edge that the current accessed page is pointed to from parent page is built, for any page in website, as father
The number of times that the page occurs, as the access temperature of the page, a plurality of directed edge constitutes the website thermodynamic chart of website, search server
2 obtain the website thermodynamic chart of website from website thermodynamic chart generation module, are that temperature page in the top is accessed in the thermodynamic chart of website
Face configures corresponding Anchor Text, and adjusts search result arrangement, to cause net in the search result shown in client 1
The lower section for the main-inlet stood shows Anchor Text.
Wherein, for accessing the temperature page in the top in the thermodynamic chart of website, search server 2 owns to the page
Exterior chain is analyzed, and is selected the higher link text of link text and/or occurrence number corresponding to the higher exterior chain of quality and is made
For text key word, the Anchor Text of the page is set up based on text keyword；Or search server is to more in a period of time
Individual user accesses the link clicked on during the page and analyzed, select link text corresponding to the higher link of quality and/
Or the higher link text of occurrence number sets up the Anchor Text of the page based on text keyword as text key word；
Or the page url include word character string when, search server 2 using word character string as text key word, according to this article
This keyword sets up the Anchor Text of the page；Or the title of the selection page of search server 2 is as text key word, according to the text
Keyword sets up the Anchor Text of the page；Or search server 2 obtains the anchor text of the page using any combination of above-mentioned various modes
This.
Above it is described in detail by reference to accompanying drawing according to the search result display methods of the present invention, device and search system
System.
In addition, the method according to the invention is also implemented as a kind of computer program, the computer program includes being used for
The computer program code instruction of the above steps limited in the above method for performing the present invention.Or, according to the present invention's
Method is also implemented as a kind of computer program product, and the computer program product includes computer-readable medium, in the meter
The computer program for the above-mentioned functions limited in the above method for performing the present invention that are stored with calculation machine computer-readable recording medium.Ability
Field technique personnel will also understand is that, various illustrative logical blocks, module, circuit and algorithm with reference to described by disclosure herein
Step may be implemented as the combination of electronic hardware, computer software or both.
Flow chart and block diagram in accompanying drawing show that the possibility of the system and method for multiple embodiments according to the present invention is real
Existing architectural framework, function and operation.At this point, each square frame in flow chart or block diagram can represent module, a journey
A part for sequence section or code, a part for the module, program segment or code is comprising one or more defined for realizing
The executable instruction of logic function.It should also be noted that in some realizations as replacement, the function of being marked in square frame also may be used
With with different from the order marked in accompanying drawing generation.For example, two continuous square frames can essentially be performed substantially in parallel,
They can also be performed in the opposite order sometimes, and this is depending on involved function.It is also noted that block diagram and/or stream
The combination of each square frame in journey figure and the square frame in block diagram and/or flow chart, can use function or operation as defined in execution
Special hardware based system realize, or can be realized with the combination of specialized hardware and computer instruction.
It is described above various embodiments of the present invention, described above is exemplary, and non-exclusive, and
It is not limited to disclosed each embodiment.In the case of without departing from the scope and spirit of illustrated each embodiment, for this skill
Many modifications and changes will be apparent from for the those of ordinary skill in art field.The selection of term used herein, purport
The principle, practical application or the improvement to the technology in market of each embodiment are best being explained, or is making the art
Other those of ordinary skill are understood that each embodiment disclosed herein.
Claims (15)
1. a kind of search result display methods, including adjustment search result arrangement, the adjustment search result arrangement
The step of include：
The website thermodynamic chart of at least one website in search result is obtained, the website thermodynamic chart can reflect in the website
The access temperature of multiple pages；
Based on the website thermodynamic chart, selected in multiple pages of the website and access temperature at least one page in the top
Face, is that it configures corresponding Anchor Text；
The Anchor Text is arranged in the lower section of the main-inlet of the website,
Wherein, the step of website thermodynamic chart of the acquisition website includes：
Obtain the history access record that multiple users in a period of time access the website；
Access record for every in the history access record, choose the current accessed page accessed in record and with
The corresponding parent page of the current accessed page builds from the parent page as node and points to the current accessed page
Directed edge；
For any page in the website, the number of times occurred as parent page is used as the access temperature of the page；
The website thermodynamic chart of the website is constituted based on a plurality of directed edge.
2. the step of search result display methods according to claim 1, website thermodynamic chart of the acquisition website
Also include：
For accessing the constituted directed edge of record for every,
If the access temperature of the parent page corresponding to the directed edge is not significantly greater than the access temperature of subpage frame, and/or
The url depth of parent page corresponding to the directed edge is more than the url depth of subpage frame, and/or
The weight of the directed edge is less than preset value, wherein, the weight corresponds to the directed edge in the history access record
The number of times of appearance, and/or
The access behavior of parent page to subpage frame corresponding to the directed edge belongs to improper click behavior,
The directed edge is then rejected,
Wherein, the website thermodynamic chart of the website is constituted based on a plurality of directed edge remained.
3. the step of search result display methods according to claim 1, website thermodynamic chart of the acquisition website
Also include：
Calculate the standard deviation of each node access temperature of unit interval in one section of preset time in the website thermodynamic chart；
For any directed edge, if the standard deviation of any node corresponding to the directed edge is more than preset standard difference,
The directed edge is rejected,
Wherein, the website thermodynamic chart of the website is constituted based on a plurality of directed edge remained.
4. search result display methods according to claim 1, described is that the step of it configures corresponding Anchor Text includes：
Each page in multiple pages in the top for accessing temperature,
All exterior chains to the page are analyzed, and are selected the link text corresponding to the higher exterior chain of quality and/or are gone out occurrence
The more link text of number sets up the Anchor Text of the page based on text keyword as text key word；Or
The link clicked on when accessing the page to user in a period of time is analyzed, and is selected corresponding to the higher link of quality
Link text and/or the more link text of occurrence number as text key word, set up described based on text keyword
The Anchor Text of the page；Or
When the url of the page includes word character string, using the word character string as text key word, according to the text
Keyword sets up the Anchor Text of the page；Or
The title of the page is chosen as text key word, the Anchor Text of the page is set up according to text keyword.
5. search result display methods according to claim 4, described is that the step of it configures corresponding Anchor Text is also wrapped
Include：
Text key word in the Anchor Text and the database that prestores are compared, would prove unsuitable for being shown in search knot
Anchor Text corresponding to text key word in fruit is rejected, wherein, the database purchase, which has, can not embody content of pages attribute
Word or short sentence.
6. search result display methods according to any one of claim 1 to 5, in addition to：
The search record of multiple users in a period of time is obtained, the search record is included search term, obtained based on the search term
The click information of multiple search results for arriving and user to search result each described；
For at least one search term in the search record, one or more searched to what is obtained based on the search term in user
When the number of clicks of hitch fruit is higher than preset value, the website corresponding to one or more of search results is labeled as favorite net
Stand；
In response to being received again by the searching request based on the search term, the step of the adjustment search result arrangement is performed
Suddenly, the Anchor Text is arranged in the lower section of the main-inlet of the favorite website.
7. search result display methods according to any one of claim 1 to 5, in addition to：
Obtain the page browsing record of multiple users in a period of time；
Recorded according to the page browsing, select the website that pageview is higher than preset value, be used as focus website；
When containing the focus website in search result, the step of performing the adjustment search result arrangement will be described
Anchor Text is arranged in the lower section of the main-inlet of the focus website.
8. search result display methods according to any one of claim 1 to 5, in addition to：
Obtain the point of the Anchor Text in one section of scheduled time described in search result below the main-inlet of website and/or the website
Hit rate；
Optimize the search result arrangement, will click on the higher Anchor Text of rate and be arranged under the main-inlet of the website
Side, and/or delete website of the clicking rate less than preset value and/or Anchor Text.
9. search result display methods according to any one of claim 1 to 5, in addition to：
Record is browsed based on user, navigation interest point of the user to multiple pages in the website is obtained；
The click record of the Anchor Text of the lower section of the website main-inlet is counted, the displaying of the most Anchor Text of number of clicks is drawn
Position；
Optimize the search result arrangement, the Anchor Text of the user's browsing interest point highest page is arranged in the displaying
Position.
10. a kind of search result display device, including adjustment search result arrangement module, the adjustment search result arrange module
Including：
Website thermodynamic chart acquisition module, the website thermodynamic chart for obtaining at least one website in search result, the website
Thermodynamic chart can reflect the access temperature of multiple pages in the website；
Anchor Text configuration module, for based on the website thermodynamic chart, access temperature to be selected in multiple pages of the website
Multiple pages in the top, are that it configures corresponding Anchor Text；
Anchor Text arrangement module, the lower section of the main-inlet for the Anchor Text to be arranged in the website,
Wherein, the website thermodynamic chart acquisition module includes：
History access record acquisition module, the history that the website is accessed for obtaining multiple users in a period of time accesses note
Record；
Directed edge builds module, is recorded for being accessed for every in the history access record, chooses the access record
In the current accessed page and the parent page corresponding with the current accessed page as node, structure refers to from the parent page
To the directed edge of the current accessed page,
Website thermodynamic chart constitutes module, the website thermodynamic chart for constituting the website based on a plurality of directed edge, and by institute
The number of times that any page in website occurs as parent page is stated, the access temperature of the page is used as.
11. search result display device according to claim 10, wherein, the multiple pages in the top for accessing temperature
Each page in face,
The Anchor Text configuration module is analyzed all exterior chains of the page, selects the chain corresponding to the higher exterior chain of quality
Text and/or the more link text of occurrence number are connect as text key word, the page is set up based on text keyword
Anchor Text；Or
The link that the Anchor Text configuration module is clicked on when accessing the page to user in a period of time is analyzed, and selects matter
Link text and/or the more link text of occurrence number corresponding to the higher link of amount is as text key word, based on this
Text key word sets up the Anchor Text of the page；Or
When the url of the page includes word character string, the Anchor Text configuration module regard the word character string as text
This keyword, the Anchor Text of the page is set up according to text keyword；Or
The Anchor Text configuration module chooses the title of the page as text key word, and institute is set up according to text keyword
State the Anchor Text of the page.
12. the search result display device according to claim 10 or 11, in addition to：
Search record acquisition module, the search record for obtaining multiple users in a period of time, the search record includes searching
The click information of rope word, the multiple search results obtained based on the search term and user to search result each described；
Favorite website mark module, for at least one search term in the search record, in user to being searched based on this
When the number of clicks for one or more search results that rope word is obtained is higher than preset value, by one or more of search result institutes
Corresponding website is labeled as favorite website,
Trigger module is adjusted, in response to being received again by the searching request based on the search term, triggering the adjustment search
As a result arrangement module performs the operation of the lower section for the main-inlet that the Anchor Text is arranged in the favorite website.
13. the search result display device according to claim 10 or 11, in addition to：
Clicking rate acquisition module, the master for obtaining website and/or the website described in search result in one section of scheduled time
The clicking rate of Anchor Text below entrance,
Optimization module, the adjustment search result arrangement of module is arranged for optimizing the adjustment search result, rate is will click on
Higher Anchor Text is arranged in the lower section of the main-inlet of the website, and/or delete clicking rate less than the website of preset value and/or
Anchor Text.
14. a kind of search system, including client and search server,
The search term that the client end response is inputted in user, searching request is sent to the search server,
The client obtains the search result that is adjusted from the search server, wherein, it is described be adjusted search
At least one Anchor Text is shown in hitch fruit below the main-inlet of at least one website, corresponding to each Anchor Text
The page is that the temperature page in the top is accessed in the website,
Wherein, the search system also includes website thermodynamic chart generation module,
The website thermodynamic chart generation module obtains multiple users in a period of time from the client or the search server
The history access record of the website is accessed, and record is accessed for every in the history access record, described visit is chosen
Ask that the current accessed page and the parent page corresponding with the current accessed page in record, as node, are built from the father
The page points to the directed edge of the current accessed page, for any page in the website, occurs as parent page
Number of times, as the access temperature of the page, a plurality of directed edge constitutes the website thermodynamic chart of the website,
The search server obtains the website thermodynamic chart of the website from the website thermodynamic chart generation module, is the website
The temperature corresponding Anchor Text of page configuration in the top is accessed in thermodynamic chart, and adjusts search result arrangement, to cause
The lower section of the main-inlet of website shows the Anchor Text described in the search result shown on the client.
15. search system according to claim 14, wherein, it is in the top for accessing temperature in the website thermodynamic chart
The page,
The search server is analyzed all exterior chains of the page, selects the link text corresponding to the higher exterior chain of quality
This and/or the higher link text of occurrence number set up the anchor of the page based on text keyword as text key word
Text；Or
The link that the search server is clicked on when accessing the page to multiple users in a period of time is analyzed, and selects matter
Link text and/or the higher link text of occurrence number corresponding to the higher link of amount is as text key word, based on this
Text key word sets up the Anchor Text of the page；Or
When the url of the page includes word character string, the search server closes the word character string as text
Keyword, the Anchor Text of the page is set up according to text keyword；Or
The search server chooses the title of the page as text key word, and the page is set up according to text keyword
The Anchor Text in face.
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| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201510946838.4A CN105630871B (en) | 2015-12-16 | 2015-12-16 | Search result display methods, device and search system |
| PCT/CN2016/110144 WO2017101818A1 (en) | 2015-12-16 | 2016-12-15 | Search result display method and device and search system |
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| CN201510946838.4A CN105630871B (en) | 2015-12-16 | 2015-12-16 | Search result display methods, device and search system |
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| CN105630871B (en) * | 2015-12-16 | 2017-09-22 | 广州神马移动信息科技有限公司 | Search result display methods, device and search system |
| CN107515869B (en) * | 2016-06-15 | 2023-03-14 | 北京搜狗科技发展有限公司 | Searching method and device and searching device |
| CN108268522B (en) * | 2016-12-30 | 2021-01-22 | 北京国双科技有限公司 | Website column content display method and device |
| CN110020269A (en) * | 2017-08-01 | 2019-07-16 | 上海福网信息科技有限公司 | A kind of website click heating power drawing system |
| CN109947840B (en) * | 2017-09-25 | 2021-05-14 | 北京国双科技有限公司 | Alarm data display method and device |
| CN109189899A (en) * | 2018-08-01 | 2019-01-11 | 优视科技新加坡有限公司 | Content interest acquisition and content-data recommended method, device, equipment/terminal/server and storage medium |
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| CN104714753A (en) * | 2013-12-12 | 2015-06-17 | 中兴通讯股份有限公司 | Data access and storage method and device |
| CN104008170B (en) * | 2014-05-30 | 2017-03-29 | 广州金山网络科技有限公司 | The offer method and apparatus of Search Results |
| CN104317929A (en) * | 2014-10-31 | 2015-01-28 | 北京奇虎科技有限公司 | Search result display optimizing method and device |
| CN104679820A (en) * | 2014-12-29 | 2015-06-03 | 厦门欣欣信息有限公司 | Search result ordering method and search result ordering device |
| CN104699841A (en) * | 2015-03-31 | 2015-06-10 | 北京奇虎科技有限公司 | Method and device for providing list summary information of search results |
| CN105630871B (en) * | 2015-12-16 | 2017-09-22 | 广州神马移动信息科技有限公司 | Search result display methods, device and search system |
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