CN105592547B

CN105592547B - Data creation method, server and localization method

Info

Publication number: CN105592547B
Application number: CN201410573459.0A
Authority: CN
Inventors: 冉放; 杨博
Original assignee: Alibaba Group Holding Ltd
Current assignee: Advanced Nova Technology Singapore Holdings Ltd
Priority date: 2014-10-23
Filing date: 2014-10-23
Publication date: 2019-07-19
Anticipated expiration: 2034-10-23
Also published as: HK1224125A1; CN105592547A; CN110290584A; CN110290584B

Abstract

The application embodiment discloses a kind of data creation method, server and localization method.Data creation method includes: the message for receiving wireless device and issuing, the message is accompanied with the identification code and basic information of client, the identification code can one client of unique identification, the basic information is used to obtain the location information of the client Location；The location information of the client Location is obtained according to the basic information；The identification code and the location information corresponding record are formed into data record；Achievement data is generated according to pre-defined algorithm according to the data record.The achievement data that the application generates can formulate management tactics for retail shop and provide the data basis of data analysis.

Description

Data creation method, server and localization method

Technical field

This application involves data communication field, in particular to a kind of data creation method, server and localization method.

Background technique

Traditional entity retail shop, mostly sales force are observed according to itself, it is found which product is relatively popular, Huo Zheshang Which region of paving has attracted more consumer to stop, to formulate the strategy of operation accordingly.But due to sales force Memory capability it is limited, the information observed between sales force, it is difficult to adequately be shared, so that the operation of entity retail shop Process, it is difficult to form effective data record, and then be difficult to set up and formulate management tactics on the basis of data analysis.

With the development of technology, there is infrared scanning equipment and camera device, and the identification based on these equipment Technology.Infrared scanning equipment or camera device usually are set in the inlet of physical stores, when customer enters physical stores, By having identified that customer enters shop, so as to realize that statistics enters the volume of the flow of passengers data of physical stores.Although by upper It states identification technology and is able to record lower volume of the flow of passengers data, but only volume of the flow of passengers data are still difficult to embody which of retail shop Product is relatively popular or which region has attracted more consumer to stop.It is used in addition, also having in the prior art by acquisition The location information at family determines when user is in the geographic range of shop to be the information such as user's Recommendations, but this mode only identifies User is a kind of marketing strategy to user, is unable to satisfy physical stores to the relative clients behavioral data in business process Analysis, to provide the needs of better services.

Summary of the invention

The purpose of the application embodiment is to provide a kind of data generation side of data record that client can be provided for retail shop Method, server and localization method.

In order to solve the above technical problems, the application provides a kind of data creation method, comprising: receive what wireless device issued Message, the message are accompanied with the identification code and basic information of client, the identification code can one client of unique identification, The basic information is used to obtain the location information of the client Location；The client is obtained according to the basic information Hold the location information of Location；The identification code and the location information corresponding record are formed into data record；According to described Data record generates achievement data according to pre-defined algorithm.

The application also provides a kind of server, comprising: message reception module, for receiving the message of wireless device sending, The message is accompanied with identification code and basic information, the identification code can one client of unique identification, the basic information For obtaining the location information of the client Location；Position acquisition module, for obtaining institute according to the basic information State the location information of client Location；Logging modle is used for the identification code and the location information corresponding record, shape At data record；Processing module, for generating achievement data according to pre-defined algorithm according to the data record.

The application also provides a kind of localization method, and the localization method includes: first for receiving the first wireless device and issuing Message is accompanied with first identifier code and the first signal strength in the first message；Receive the second of the second wireless device sending Message is accompanied with second identification code and second signal intensity in the second message；Receive the third that third wireless device issues Message is accompanied with third identification code and third signal strength in the third message；The first identifier code, the second identifier Code and the third identification code are for identifying client；In the first identifier code, the second identification code and the third mark Know code it is identical when, according to first distance, the client and described the between the client and first wireless device The third distance between second distance and the client and the third wireless device between two wireless devices, calculates Coordinate of the client in preset coordinates system out；Wherein, the first distance, root are calculated according to first signal strength According to second distance described in the second signal Strength co-mputation, the third distance is calculated according to the third signal strength.

The application also provides a kind of server, and the server includes: receiving module, for receiving the first wireless device hair First message out is accompanied with first identifier code and the first signal strength in the first message；Receive the second wireless device hair Second message out is accompanied with second identification code and second signal intensity in the second message；Receive third wireless device hair Third message out is accompanied with third identification code and third signal strength in the third message；It is the first identifier code, described Second identification code and the third identification code are for identifying client；First computing module, in the first identifier code, institute State second identification code it is identical with the third identification code when, according to first between the client and first wireless device Second distance and the client between distance, the client and second wireless device are wirelessly set with the third Third distance between standby, is calculated coordinate of the client in preset coordinates system；Wherein, according to first signal First distance described in Strength co-mputation is strong according to the third signal according to second distance described in the second signal Strength co-mputation Degree calculates the third distance.

The application also provides a kind of localization method, and the localization method is used for after predetermined location is divided several regions, Positioned for the region where client, the predetermined location be provided with the first wireless device, the second wireless device and Third wireless device, the localization method include: when the known client is in a region in several regions, It records first wireless device, second wireless device and the third wireless device and receives the wireless of the client Region locating for the signal strength of network detection signal and the client；After repeating abovementioned steps pre-determined number, meter Calculate the area distribution probability that the simultaneously corresponding client of tracer signal intensity is in each region in several regions；It calculates And be recorded in the pre-determined number, the client falls into the cumulative distribution probability in each region in several regions；With And it calculates and records the field strength probability for occurring the signal strength in each area；It is in predetermined location in client Region it is unknown when, obtain what first wireless device, second wireless device and the third wireless device received The signal strength for the wireless network detectable signal that the client issues；By the signal strength, the area distribution probability, institute State the region that field strength probability and the distribution probability are calculated where the client according to pre-defined algorithm.

The application also provides a kind of server, and the server is used for after predetermined location is divided several regions, for Region where client is positioned, and the predetermined location is provided with the first wireless device, the second wireless device and third Wireless device, the server include: logging modle, for being in one in several regions in the known client When region, records first wireless device, second wireless device and the third wireless device and receive the client Region locating for the signal strength and the client of the wireless network detectable signal at end；Processing module, in the note When the number that record module carries out record operation reaches pre-determined number, calculates and the corresponding client of tracer signal intensity is in The area distribution probability in each region in several regions；It calculates and is recorded in the pre-determined number, the client is fallen Enter the cumulative distribution probability in each region in several regions；And it calculates and records one signal of appearance in each area The field strength probability of intensity；Signal strength obtains module, for unknown in the region that the client is in predetermined location When, obtain first wireless device, the client that second wireless device and the third wireless device receive The signal strength of the wireless network detectable signal of sending；Second computing module is used for the signal strength, the area distribution The region where the client is calculated according to pre-defined algorithm for probability, the field strength probability and the distribution probability.

The technical solution provided by above the application embodiment is as it can be seen that the application is believed by collecting the position of client Breath, and the location information of record customer is realized come identified customer by client.It so can be effectively in setting wireless device Region tracking is formed to the position of client, based on the location information of the application record, retail shop can analyze customer and enter quotient Which of motion track and retail shop after paving arrangement more attract customer to stop etc. information, formulate for retail shop and manage plan The basis of the data analysis slightly provided.Furthermore due to identification code can one client of unique identification, and then can be with unique identification One customer can carry out information sharing between different entities retail shop, so that retail shop in business process, can more understand The behavior of customer, thus to further specify that management tactics provides more data basis.

Detailed description of the invention

It, below will be to embodiment in order to illustrate more clearly of the application embodiment or technical solution in the prior art Or attached drawing needed to be used in the description of the prior art is briefly described, it should be apparent that, the accompanying drawings in the following description is only It is some embodiments as described in this application, for those of ordinary skill in the art, in not making the creative labor property Under the premise of, it is also possible to obtain other drawings based on these drawings.

Fig. 1 is the data creation method that one embodiment of the application provides；

Fig. 2 is the data creation method that one embodiment of the application provides；

Fig. 3 is the wireless device and client location relation schematic diagram that one embodiment of the application provides；

Fig. 4 is the data creation method that one embodiment of the application provides；

Fig. 5 is the server that one embodiment of the application provides；

Fig. 6 is the data creation method that one embodiment of the application provides；

Fig. 7 is the server that one embodiment of the application provides；

Fig. 8 is the data creation method that one embodiment of the application provides；

Fig. 9 is the server that one embodiment of the application provides；

Figure 10 is the data creation method that one embodiment of the application provides；

Figure 11 is the wireless device that one embodiment of the application provides.

Specific embodiment

In order to make those skilled in the art better understand the technical solutions in the application, below in conjunction with the application reality The attached drawing in mode is applied, the technical solution in the application embodiment is clearly and completely described, it is clear that described Embodiment is only a part of embodiment of the application, rather than whole embodiments.Based on the embodiment party in the application Formula, every other embodiment obtained by those of ordinary skill in the art without making creative efforts, is all answered When the range for belonging to the application protection.

Referring to Fig. 1, for the data creation method that provides of an embodiment of the application, the data creation method packet Include following steps.

Step S51: receiving the message that wireless device issues, and the message is accompanied with the identification code and basis letter of client Breath, the identification code can one client of unique identification, the basic information is for obtaining the client Location Location information.

In the present embodiment, the predetermined port for receiving message can be set in server.

In the present embodiment, identification code is for identifying a client, so that in network communication process between client In can be different according to identification code and be distinguished.Specifically, client is provided with sending module, which has can The physical address of the unique identification sending module, the physical address can be used as the identification code.

In the present embodiment, the basic information can be used in calculating the location of client information.The basis Information may include signal strength, wireless device described in the signal strength expression is received issued by the client it is wireless The intensity of network detection signal.Wireless network detectable signal increases with the distance of transmission, and signal strength can decay.So that For the signal strength of wireless network detectable signal when transmitting different distance, signal strength is different.Wireless device receives wirelessly Network detection signal can measure to obtain the signal strength of wireless network detectable signal.Specifically, citing are as follows: strong in measuring signal When spending, a reference voltage, such as no-voltage can be set, by received wireless network detectable signal generate voltage with it is described Reference voltage compares, and then obtains signal strength.Simultaneously as near the location information and wireless device of wireless device Spatial information can be obtained ahead of time, and therefore, get distance of the client apart from wireless device by signal strength, so that it may determine The location of client out.

In the present embodiment, message is attached to identification code and signal strength can be identification code and signal strength as message Content, can be separated with the separator of agreement therebetween or identification code and signal strength can be used as the attachment of message, Or the content of one of identification code and signal strength as message, another attachment as message.Certainly, opening in the application Under showing, it is also possible to which there are other change schemes.Under normal conditions, the wireless communication that the mobile terminals such as client, such as mobile phone issue Itself identification code and signal strength can be carried in number, and wireless device can then be obtained by way of detected wireless signals These information.

Step S61: the location information of the client Location is obtained according to the basic information.

In the present embodiment, server obtains the signal strength in message, can declining according to signal strength and distance Subtract relationship and the distance between client and wireless device is calculated, it can be according to preset coordinates system and combining wireless equipment Position and distance can obtain the location information of client, i.e. location information can be client in preset coordinates system Coordinate.Concrete example is that can calculate the distance between client and wireless device according to the following formula.

P_r(d)=K-10 ε lg (d)

Wherein, d indicates the distance between client and wireless device, and ε indicates the loss factor in non-free space.

In the present embodiment, which can be using wireless device as origin, and the location information generated at this time is Position relative to wireless device.Certainly, which can also be converted into latitude coordinate, specifically, can such as survey in advance The latitude and longitude coordinates for determining wireless device, after measuring coordinate of the client relative to preset coordinates system, according to distance and longitude and latitude Latitude and longitude coordinates are calculated in the transforming relationship of degree coordinate.

In the present embodiment, the scene of one wireless device is set in long and narrow space one end above specifically, corresponding to, After server receives message, it is calculated between client and wireless device according to the attenuation relation of signal strength and distance Distance.Again using the position of wireless device as coordinate origin, single axis coordinate system can be formed, client and wireless device it Between distance, can with for client the single axis coordinate system coordinate.

In the present embodiment, specifically, wireless device is respectively set at the both ends of long and narrow space above in correspondence, in centre Part setting entrance.Carried at one client customer enter the space when, it is understood that there may be three kinds of situations: first, two One in a wireless device receives the wireless network detectable signal of client；Second, two wireless devices receive visitor The wireless network detectable signal at family end.Corresponding to the first situation, server is calculated client and receives wireless network After the distance between wireless device of detectable signal, single axis coordinate system can be formed using the wireless device as coordinate origin, Above-mentioned distance can be coordinate of the client in the single axis coordinate system.Corresponding to second situation, two nothings can be arbitrarily selected The signal strength that any of line equipment generates also can choose and receive in two wireless devices as the basis for calculating distance Signal strength stronger one of wireless network detectable signal, as the basis for calculating distance.The signal that can will be selected Coordinate origin of the corresponding wireless device position of intensity as single axis coordinate system, the distance measured, the as seat of client Mark.Certainly, coordinate origin may be set to be at the entrance of the long and narrow space middle section, so calculate in server After obtaining the distance between client and wireless device, according to the distance relation at wireless device and entrance, and then obtain The coordinate of client in a coordinate system.

In the present embodiment, it is wirelessly set specifically, corresponding to and three wireless devices of setting or three or more being mentioned above Standby scene, can according to signal strength and distance between attenuation relation be calculated between client and wireless device away from From, and a known two-dimensional coordinate system is established, and know the coordinate of each wireless device in the coordinate system, further according to three The coordinate of client in the coordinate system, i.e. location information can be calculated in angle location algorithm.

Certainly, the application is not limited to the citing of above embodiment, and location information is not limited in the coordinate system established Coordinate, can be the distance between client and wireless device；Or location information can also be according to wireless device Latitude and longitude coordinates and the distance between client and wireless device, the latitude and longitude coordinates for the client obtained that converts.

Step S71: the identification code and the location information corresponding record are formed into data record.

In the present embodiment, server is calculated after location information, by location information and the corresponding storage of identification code Form data record.The data record can be stored by database software, or directly be existed in tables of data.So convenient for subsequent The data of storage are analyzed, using as the data basis generated strategy.For example, storekeeper is by analysis client in retail shop Motion track, just can be embodied from data, which region has attracted the customer of most quantity to stop in retail shop, shows this There may be certain commodity in region compared with the interest that can cause customer, or can develop general customer and enter the movement after retail shop Track, it is subsequent hot-sale products or the new product etc. of the retail shop to be set in the main motion track, with reach attract customer and Promote the effect of sales volume.

Step S73: achievement data is generated according to pre-defined algorithm according to the data record.

In the present embodiment, the achievement data can provide data basis for entity retail shop, so that entity retail shop can To formulate management tactics on the basis of data are analyzed.Achievement data may include the motion track of customer, so can root Show which region has attracted more customer in retail shop according to achievement data, so that retail shop accordingly adjusts interior product and puts, makes More commodity can be found by customer.

In the present embodiment, pre-defined algorithm may include statistic algorithm.For example achievement data includes the volume of the flow of passengers, by pre- Determine the quantity that algorithm counts client.Pre-defined algorithm can also include track formation algorithm, for combining the position of client Information forms the motion track of client, and motion track can be indicated on map in conjunction with map tool etc..It is predetermined to calculate Method is for being calculated achievement data, so different for achievement data, pre-defined algorithm may also be different.Pre-defined algorithm is simultaneously unlimited In the example above, under the enlightenment of the technology of the present invention marrow, one of ordinary skill in the art are also possible to make other changes, but as long as its The function and effect and the present invention of realization are same or similar, should all be covered by the scope of the present invention.

It include: that will be located at the visitor in preset range in the step S71 in the embodiment of the application The identification code at family end and the location information corresponding record form data record.

In the present embodiment, the preset range may include the region of commercial circle or retail shop.Specifically, if preset range For commercial circle, the data record formed at this time covers the location information into the client of commercial circle, the i.e. location information of customer, such as This can be global the entire commercial circle of analysis the volume of the flow of passengers, or in analysis commercial circle customer motion track, so analyze in commercial circle The position of which retail shop is preferably etc.；If preset range is retail shop, the data record formed at this time includes the client into the retail shop The location information at end can so count the volume of the flow of passengers of retail shop.

In the present embodiment, can by preset range limit data record content so that data record more added with Specific aim, so that the achievement data further calculated out, can also more have specific aim.In one embodiment, make a reservation for The spatial dimension of retail shop described in Range Representation.The content of such data record can be for the position letter of the client into retail shop The case where ceasing, achievement data such and then according to positional information calculation, can accurately reacting retail shop.

It in one embodiment, include: the volume of the flow of passengers that retail shop is obtained according to the pre-defined algorithm in step S73.? In present embodiment, the achievement data includes the volume of the flow of passengers.The pre-defined algorithm for sum function or other can be realized The function of statistical function is counted for the client terminal quantity in the data record, is so realized and is calculated the retail shop The volume of the flow of passengers.

It in one embodiment, include: time and identification code and the institute that will acquire the location information in step S71 State location information corresponding record.

It include: to be obtained according to the time, the identification code and the location information according to pre-defined algorithm in step S73 Residence time of the client a position.

In the present embodiment, the time that location information is obtained by record, a client can be known at one Whether position stops, and the position stopped may be that there are commodity more to attract customer.Pre-defined algorithm may include The lookup time corresponding with a client is close in data record and the identical data record of location information, those data are remembered Record characterizes a time range by earliest time and latest time, and the difference of latest time and earliest time can be customer Residence time.

It in one embodiment, include: the retention that the retail shop is obtained according to the pre-defined algorithm in step S73 Rate.In the present embodiment, by being searched in a period of time in data record, as in 100 days, the different dates at least There is the quantity of secondary identification code and the sum of identification code, the quantity at least secondary identification code occur is done with sum Ratio obtains the retention ratio of the customer of retail shop.

Referring to Fig. 2, further including corresponding position information in the data record in the embodiment of the application Retail shop provide merchandise news.Include the following steps in step S73.

Step S75: the motion track of the client is formed according to the data record.

Step S76: customer personalized letter is obtained according to pre-defined algorithm according to the motion track and the merchandise news Breath.

In the present embodiment, merchandise news may include having product locations, can also include product name, type, Price, style or combinations thereof.Pre-defined algorithm may include analyzing at which commodity on analysis motion track by which commodity Stay longer etc..The customer personalized information may include shopping tendency, for example tend to buy clothes, trousers or skirt Son；Commodity observed by purchase price, such as a customer are mostly 1,000 yuan or more of clothes or a customer is mostly in price Stay longer at the commodity of Wu Baiyuan；Shopping style, for example stop is longer mostly at Korea Spro's version configuration item of clothing by a customer Time or the customer stay longer at the washing machine with electric drying function.Certainly, customer personalized information is not limited to The example above, those skilled in the art are also possible to make other changes under the enlightenment of the technology of the present invention marrow, but as long as it is realized Function and effect and the present invention it is same or similar, should all be covered by the scope of the present invention.

In one embodiment, the data creation method further include: be sent to the customer personalized information pre- Determine client.In the present embodiment, intended client end can be desktop computer, laptop, tablet computer, intelligent hand Machine, Intelligent bracelet, intelligent glasses or other terminal devices that can receive information.Intended client end can be set in retail shop, So after client moves into retail shop, server it can be concluded that the corresponding customer of the client customer personalized letter Breath, and the customer personalized information is sent to intended client end, so that the business personnel of retail shop will be seen that into retail shop The shopping of customer is inclined to, and commodity can be targetedly introduced, and brings convenience for customer purchase.

In the embodiment of the application, the step of reception message includes: to receive at least three in the step S51 The message that a wireless device issues, and identification code subsidiary in the message is identical.The step of location information is obtained in the S61 It suddenly include: the position that the signal strength in received at least three message is calculated to the client based on triangle polyester fibre algorithm Confidence breath.

In the present embodiment, it is positioned using triangle polyester fibre algorithm for position of the client in entity retail shop, The location information for obtaining client that so can be relatively accurate.Specifically, referring to Fig. 3, assuming in known two-dimensional coordinate Under system, the coordinate of the first wireless device is (X₁, Y₁), the coordinate of the second wireless device is (X₂, Y₂), the seat of third wireless device It is designated as (X₃, Y₃), if the coordinate where client is (X, Y), by calculate for signal strength and range attenuation relationship The distance of client to the first wireless device, the second wireless device and third wireless device is respectively D out₁、D₂And D₃, then depositing In following equation group.

(X-X₁)²+(Y-Y₁)²=D₁ ²

(X-X₂)²+(Y-Y₂)²=D₂ ²

(X-X₃)²+(Y-Y₃)²=D₃ ²

It, can be in the hope of the coordinate (X, Y) of client by calculating solving equations.

In the embodiment of the application, the wireless device is sent to when being also accompanied in the message of server Between.The time can issue the time of message for wireless device, or server receives the time of the message.

In the present embodiment, correspond to aforementioned embodiments, received at least three message of server point Not Fu Dai having time, at least three message subsidiary time can just calculate the client when being within the scope of the predetermined time Location information.

In the present embodiment, predetermined time range is to be in same in client for arranging at least three wireless devices When a position, the wireless network detectable signal of client sending is received, is so conducive to improve the position letter for calculating client The accuracy of breath improves the positioning accuracy for being directed to client.

It include: signal strength and note based on the received in the step S61 in the embodiment of the application Record the location information for thering is the tables of data of location information to obtain the client.

Referring to Fig. 4, the wireless device application is described pre- in predetermined location in the embodiment of the application Determine place and be divided into several regions, the tables of data includes at signal strength and the corresponding client of signal strength The area distribution probability in each region and client fall into the tired of each region in several regions in several regions It counts distribution probability and the field strength probability of a signal strength occurs in each region.The signal strength respectively with it is described Area probability and the corresponding storage of the distribution probability；The location information of client is being obtained according to signal strength and tables of data Include the following steps in step.

In the present embodiment, predetermined location, such as entity retail shop first can be divided into several regions, in order to subsequent Analysis show that client is in wherein some region, to complete the positioning to client, the region where client can be with For the location information of client.

In the present embodiment, after predetermined location is divided into several regions, the positioning for carrying out pre-determined number is simulated, Client is placed in the region of division, measures and records client wireless network in each region using wireless device The signal strength of detectable signal.By repeatedly simulating, and statistics calculates can obtain the tables of data.

In the present embodiment, the signal strength phase of wireless network detectable signal received for a wireless device Meanwhile client is in the area distribution probability in each region, can be in by counting client under same signal strength conditions The number in some region obtains the area distribution probability compared with the total degree for the signal strength occur.In this way, according to above-mentioned side Method can obtain signal strength, and corresponding client is in the area distribution probability in each region.For there are multiple When wireless device, above-mentioned test can be carried out for each wireless device, to record each wireless device in tables of data Corresponding test result.

In the present embodiment, client falls into the cumulative distribution probability in each region in several regions, Ke Yitong Cross that client is in the number in some region and the ratio before total statistics number obtains.

In the present embodiment, field strength probability can by a region occur a signal strength number, The ratio being between the total degree in the region with client obtains.

S63: signal strength reads the area distribution probability in the tables of data based on the received and the region is strong It spends probability and reads the cumulative distribution probability.

In the present embodiment, the customer of client is carried into after being provided with the entity predetermined location of wireless device, Wireless device can receive the wireless network detectable signal of client, and signal strength is sent to server.Server by Area distribution probability corresponding with received signal intensity and field strength probability are searched in the tables of data.Corresponding to being provided with The case where multiple wireless devices, server are directed to each wireless device received signal intensity respectively, read corresponding region point Cloth probability and field strength probability.

S65: the area distribution probability, the field strength probability and the cumulative distribution probability are based on pre-defined algorithm Obtain the region where the client.

It in one embodiment, can be the probability data being more all calculated, by the corresponding area of maximum probability Domain is as region locating for client.

In one embodiment, pre-defined algorithm Bayes formula, calculating client can be in each according to The probability in region, using the corresponding region of maximum probability value as region locating for client.Specifically, according to description above, And Bayes formula is combined, it obtains

P (B | A)=P (A | B) * P (B)/P (A)

In above formula, P (A) indicates the area distribution probability；P (B) indicates the cumulative distribution probability；P (A | B) indicate institute State field strength probability；When P (B | A) is indicated known to signal strength, client is in some region of probability.

In the present embodiment, it can repeatedly be calculated according to above-mentioned formula, after measuring current signal strength, at client Probability in each region, can be using the wherein corresponding region of maximum probability value as the region where client.Corresponding to depositing Multiple wireless devices the case where, it can be directed to the corresponding area distribution probability P (A) of each wireless device, and calculate separately visitor Family end is in some region of probability P (B | A), and finally compares the maximum value for obtaining P (B | A), by the corresponding region of maximum value As region locating for current client.

In one embodiment, the tables of data includes signal strength and position corresponding with signal strength letter Breath.It include: signal strength based on the received in the step of obtaining the location information of client according to signal strength and tables of data Corresponding location information is searched in the tables of data.

In the present embodiment, wireless device can be set in predetermined location, and different by the way that client to be placed on Position records the signal strength of the received wireless network detectable signal of wireless device, so that forming record has the signal strength With the tables of data of location information.In the server by tables of data storage.After customer enters entity retail shop, wireless device is adopted Collect the wireless network detectable signal of the client of customer's carrying, and the signal strength of generation is supplied to server, takes at this time Device be engaged in by searching location information corresponding with the signal strength in tables of data, just completes to obtain location information.

In the present embodiment, during forming tables of data, client can be placed on to the same position, made wireless The signal strength of the received wireless network detectable signal of equipment repeated measurement, takes mean value as tables of data the result repeatedly measured The signal strength of middle record.In actual application, it is recorded in the signal strength and tables of data of the client carried as customer Signal strength when being all different, then obtain corresponding with the immediate signal strength of the signal strength of the client in tables of data Location information, the location information current as client.

Referring to Fig. 5, the application also provides a kind of server 130.The server 130 includes message reception module 50, position It sets and obtains module 60, logging modle 70 and first processing module 80.

Message reception module 50 is used to receive the message of wireless device sending, and the message is accompanied with the identification code of client And basic information, the identification code can one client of unique identification, the basic information is for obtaining the client institute Locate the location information in place.

In the present embodiment, message reception module 50 includes that can be realized necessity that data communication is carried out with wireless device Hardware, and the necessary software of the driving hardware effort.Specifically, the predetermined end for receiving message can be set in server 130 Mouthful.

In the present embodiment, basic information can be used in calculating the location of client information.The basic information It may include signal strength, the received wireless network issued by the client of wireless device described in the signal strength expression The intensity of detectable signal.Wireless network detectable signal increases with the distance of transmission, and signal strength can decay.So that wireless For the signal strength of network detection signal when transmitting different distance, signal strength is different.Wireless device receives wireless network Detectable signal can measure to obtain the signal strength of wireless network detectable signal.Specifically, citing are as follows: in measuring signal intensity, A reference voltage, such as no-voltage can be set, the voltage and the benchmark that received wireless network detectable signal is generated Voltage compares, and then obtains signal strength.Simultaneously as the location information of wireless device and the space near wireless device Information can be obtained ahead of time, and therefore, get distance of the client apart from wireless device by signal strength, so that it may determine visitor The location of family end.

Position acquisition module 60 is used to obtain the location information of the client Location according to the basic information.

In the present embodiment, position acquisition module 60 obtain message in signal strength, can according to signal strength with The distance between client and wireless device is calculated in the attenuation relation of distance, according to preset coordinates system and can combine nothing The position of line equipment and distance can show that the location information of client, i.e. location information can be sat for client predetermined Coordinate in mark system.Concrete example is that can calculate the distance between client and wireless device according to the following formula.

P_r(d)=K-10 ε lg (d)

In the present embodiment, the scene of one wireless device is set in long and narrow space one end above specifically, corresponding to, After position acquisition module 60 receives message, client and wireless is calculated according to the attenuation relation of signal strength and distance The distance between equipment.Again using the position of wireless device as coordinate origin, single axis coordinate system, client and nothing can be formed The distance between line equipment, can with for client the single axis coordinate system coordinate.

In the present embodiment, specifically, wireless device is respectively set at the both ends of long and narrow space above in correspondence, in centre Part setting entrance.Carried at one client customer enter the space when, it is understood that there may be two kinds of situations: first, two One in a wireless device receives the wireless network detectable signal of client；Second, two wireless devices receive visitor The wireless network detectable signal at family end.Corresponding to the first situation, server 130 is calculated client and receives wireless network After the distance between wireless device of network detectable signal, single axis coordinate can be formed using the wireless device as coordinate origin System, above-mentioned distance can be coordinate of the client in the single axis coordinate system.Corresponding to second situation, two can be arbitrarily selected The signal strength that any of wireless device generates also can choose and connect in two wireless devices as the basis for calculating distance The signal strength of the wireless network detectable signal of receipts stronger one, as the basis for calculating distance.The letter that can will be selected Number coordinate origin of the corresponding wireless device position of intensity as single axis coordinate system, the distance measured, as client Coordinate.Certainly, coordinate origin may be set to be at the entrance of the long and narrow space middle section, so in position acquisition Module 60 is calculated after the distance between client and wireless device, according to wireless device at entrance at a distance from close System, and then obtain the coordinate of client in a coordinate system.

Logging modle 70 is used to the identification code and the location information corresponding record forming data record.

In the present embodiment, position acquisition module 60 is calculated after location information, and logging modle 70 believes position It ceases storage corresponding with identification code and forms data record.The data record can be stored by database software, or directly there is number According in table.Logging modle 70 can be hardware storage device, or exist and software in hardware storage device, such as data Library.It so analyzes convenient for the subsequent data to storage, using as the data basis generated strategy.For example, storekeeper is by dividing Motion track of the client in retail shop is analysed, just can be embodied from data, which region has attracted most quantity in retail shop Customer stop, show the region there may be certain commodity compared with the interest that can cause customer, or general Gu can be developed Visitor enters the motion track after retail shop, subsequent the hot-sale products or new product of the retail shop to be arranged in the main motion track Deng to have the function that attract customer and promote sales volume.

First processing module 80 is used to generate achievement data according to pre-defined algorithm according to the data record.

Referring to Fig. 6, the application embodiment also provides a kind of localization method, which includes the following steps.

Step S77: the first message that the first wireless device issues is received, is accompanied with first identifier code in the first message With the first signal strength；The second message of the second wireless device sending is received, is accompanied with second identification code in the second message With second signal intensity；The third message that third wireless device issues is received, is accompanied with third identification code in the third message With third signal strength；The first identifier code, the second identification code and the third identification code are for identifying client.

In the present embodiment, client can be any one intelligent mobile terminal.Such as: smart phone, Intelligent bracelet, Smartwatch, intelligent glasses or tablet computer etc..Certainly, client is not limited to the example above.

In the present embodiment, wireless device can for any one can as between the access point and client of network into The equipment of row data communication, or can be only the equipment that can receive wireless network detectable signal.Specifically, wireless device It can be wireless routing；Or the equipment for being equipped with wireless network card, such as desktop computer or laptop；Or it is arranged to connect The mobile terminal of access point, such as smart phone, Intelligent bracelet, smartwatch, intelligent glasses or tablet computer.

In the present embodiment, wireless network detectable signal increases with the distance of transmission, and signal strength can decay. So that the signal strength of wireless network detectable signal, when transmitting different distance, signal strength is different.Wireless device receives Wireless network detectable signal can measure to obtain the signal strength of wireless network detectable signal.Specifically, citing are as follows: believe in measurement When number intensity, a reference voltage, such as no-voltage can be set, the voltage that received wireless network detectable signal is generated with The reference voltage compares, and then obtains signal strength.

In the present embodiment, the first wireless device, the second wireless device and third wireless device can be distributed in one The different corners in space are so realized and are positioned to the client in the space.

Step S79: when the first identifier code, the second identification code are identical with the third identification code, according to institute State between first distance, the client and second wireless device between client and first wireless device The client is calculated predetermined in two distances and the third distance between the client and the third wireless device Coordinate in coordinate system；Wherein, the first distance is calculated according to first signal strength, according to the second signal intensity The second distance is calculated, the third distance is calculated according to the third signal strength.

In the present embodiment, first identifier code, second identification code are identical with third identification code, show that first wirelessly sets Standby, the second wireless device and third wireless device receive the wireless network detectable signal that the same client issues, Jin Erke It is positioned with the position to the client.

In the present embodiment, according to signal strength and range attenuation relationship be calculated first distance, second distance and Third distance.Preset coordinates system can be for when being arranged the first wireless device, the second wireless device and the third wireless device The coordinate system of foundation, can be for using the position of the first wireless device, the second wireless device or third wireless device as predetermined seat The origin of system is marked, and then obtains other two according to other two wireless device and as the position between the wireless device of origin The coordinate of wireless device；It can also be select some known position as preset coordinates system origin, and wirelessly according to first The positional relationship of equipment, the second wireless device and third wireless device and the origin obtains the coordinate of three wireless devices.

In the present embodiment, concrete example is, referring to Fig. 3, assuming under known two-dimensional coordinate system, first is wireless The coordinate of equipment is (X₁, Y₁), the coordinate of the second wireless device is (X₂, Y₂), the coordinate of third wireless device is (X₃, Y₃), if Coordinate where client is (X, Y), by be calculated client to for signal strength and range attenuation relationship The distance of one wireless device, the second wireless device and third wireless device is respectively D₁、D₂And D₃, then there are following equation groups.

(X-X₁)²+(Y-Y₁)²=D₁ ²

(X-X₂)²+(Y-Y₂)²=D₂ ²

(X-X₃)²+(Y-Y₃)²=D₃ ²

In the embodiment of the application, the first message, the second message and third message difference Subsidiary having time, the first message, the second message and the third message subsidiary time are in predetermined time range Coordinate of the client in the preset coordinates system can be just calculated when interior.

In the present embodiment, which can issue the time of message for wireless device, or server receives To the time of the message.

In the present embodiment, correspond to aforementioned embodiments, received at least three message of server point Not Fu Dai having time, at least three message subsidiary time can just calculate the client when being within the scope of the predetermined time Position.

Referring to Fig. 7, the application embodiment also provides a kind of server 150.The server 150 includes: reception mould Block 151 and the first computing module 153.

Receiving module 151 is accompanied with for receiving the first message of the first wireless device sending, in the first message One identification code and the first signal strength；The second message for receiving the sending of the second wireless device is accompanied with the in the second message Two identification codes and second signal intensity；The third message that third wireless device issues is received, the is accompanied in the third message Three identification codes and third signal strength；The first identifier code, the second identification code and the third identification code are for identifying Client.

First computing module 153 is used in the first identifier code, the second identification code and the third identification code phase Meanwhile according to first distance, the client and described second wireless between the client and first wireless device The third distance between second distance and the client and the third wireless device between equipment is calculated described Coordinate of the client in preset coordinates system；Wherein, the first distance is calculated according to first signal strength, according to described Second distance described in second signal Strength co-mputation calculates the third distance according to the third signal strength.

(X-X₁)²+(Y-Y₁)²=D₁ ²

(X-X₂)²+(Y-Y₂)²=D₂ ²

(X-X₃)²+(Y-Y₃)²=D₃ ²

Referring to Fig. 8, the application embodiment also provides a kind of localization method, the localization method is used in predetermined location It after being divided several regions, is positioned for the region where client, the predetermined location is provided with first and wirelessly sets Standby, the second wireless device and third wireless device.The localization method includes the following steps.

Step S81: when the known client is in a region in several regions, first nothing is recorded Line equipment, second wireless device and the third wireless device receive the wireless network detectable signal of the client Region locating for signal strength and the client.

In the present embodiment, after predetermined location is divided region, client is placed in a known region, such as This first wireless device, the second wireless device and third wireless device can receive the wireless network detection letter of the client Number, and then accordingly generate signal strength.Can by way of tables of data tracer signal intensity and area information, and can store In the database, or only it is stored on a storage medium in a manner of tables of data.

Step S82: after repeating abovementioned steps pre-determined number, the simultaneously corresponding client of tracer signal intensity is calculated The area distribution probability in each region in several regions；It calculates and is recorded in the pre-determined number, the client End falls into the cumulative distribution probability in each region in several regions；And it calculates and records and occur one in each area The field strength probability of signal strength.

In the present embodiment, after repeating step S81 pre-determined number, the record of certain amount rank can be formed, By the data that those are recorded, the regularity of distribution of the client in predetermined location under some cases can be represented.

Step S83: when the region that client is in predetermined location is unknown, first wireless device, described is obtained The signal for the wireless network detectable signal that the client that second wireless device and the third wireless device receive issues Intensity.

Step S85: the signal strength, the area distribution probability, the field strength probability and the distribution is general The region where the client is calculated according to pre-defined algorithm for rate.

It in the present embodiment, can be the probability data being more all calculated, by the corresponding region of maximum probability As region locating for client.

P (B | A)=P (A | B) * P (B)/P (A)

In the present embodiment, it can repeatedly be calculated, be obtained after measuring current signal strength, client according to above-mentioned formula End is in the probability of each region, can be using the wherein corresponding region of maximum probability value as the region where client.It is corresponding In there are multiple wireless devices the case where, it can be directed to the corresponding area distribution probability P (A) of each wireless device, and be counted respectively It calculates client and is in some region of probability P (B | A), and finally compare the maximum value for obtaining P (B | A), maximum value is corresponding Region is as region locating for current client.

In the present embodiment, the signal strength for being directed to the same client by obtaining at least three wireless devices, makes It is more accurate to the positioning of client to obtain.Inventor has found that due to three wireless devices, it can be from different angles The wireless network detectable signal that client issues is received, the interference of environment more can be effectively reduced, improve to client The accuracy of positioning.

Referring to Fig. 9, the application embodiment also provides a kind of server 160.The server 160 is used in predetermined field It after being divided several regions, is positioned for the region where client, it is wireless that the predetermined location is provided with first Equipment, the second wireless device and third wireless device.The server 160 includes: logging modle 161, Second processing module 163, signal strength obtains module 165 and the second computing module 167.

Logging modle 161 is used for when the known client is in a region in several regions, records institute State the wireless network spy that the first wireless device, second wireless device and the third wireless device receive the client Survey region locating for the signal strength and the client of signal.

Second processing module 163 is used for when the number that the logging modle 161 carries out record operation reaches pre-determined number, Calculate the area distribution probability that the simultaneously corresponding client of tracer signal intensity is in each region in several regions；Meter It calculates and is recorded in the pre-determined number, the client falls into the cumulative distribution probability in each region in several regions； And it calculates and records the field strength probability for occurring a signal strength in each area.

In the present embodiment, after logging modle 161 has recorded a certain number of data, pass through the number of those records According to the regularity of distribution of the client in predetermined location under some cases can be represented.

Signal strength obtains module 165 and is used for when the region that the client is in predetermined location is unknown, obtains institute State the wireless of the client sending that the first wireless device, second wireless device and the third wireless device receive The signal strength of network detection signal.

Second computing module 167 is used for the signal strength, the area probability and the distribution probability according to predetermined The region where the client is calculated in algorithm.

P (B | A)=P (A | B) * P (B)/P (A)

Referring to Fig. 10, the application embodiment also provides a kind of data creation method, this method comprises the following steps.

Step S21: wireless network detectable signal is received, the wireless network detectable signal is accompanied with can be unique identification one The identification code of client.

In the present embodiment, identification code is for identifying a client, so that in network communication process between client In can be different according to identification code and be distinguished.Specifically, client is provided with the hair that can send wireless network detectable signal Module is sent, which has the physical address for capableing of the unique identification sending module, which can be used as described Identification code.

In the present embodiment, wireless network detectable signal is attached to identification code, so that receiving wireless network detectable signal The wireless device source that wireless network detectable signal can be distinguished according to identification code it is different, i.e., from different clients.Tool Body, wireless network detectable signal is attached to the mode of identification code, including identification code as the part of wireless network detectable signal or The attachment of full content or identification code as wireless network detectable signal.

In the present embodiment, wireless device is arranged in entity retail shop.By the way that wireless device is arranged in entity retail shop, It may be implemented when the customer for carrying client enters in entity retail shop, wireless device can receive the nothing of wireless device sending Gauze network detectable signal, and then relevant location information of the record client in entity retail shop may be implemented.

Step S31: the wireless network detectable signal obtains signal strength based on the received.

In the present embodiment, customer enters after entity retail shop, as customer moves in entity retail shop, carries The distance between client and wireless device also change, so that the letter for the wireless network detectable signal that wireless device receives Number intensity can also change.

In the present embodiment, the quantity of wireless device can be at least one.In some cases, entity retail shop may It is more long and narrow and one end discrepancy a space, one can be arranged far from one end of entrance in the space and wirelessly set It is standby, it so can be by the wireless device when issuing wireless network detectable signal from the client that entrance enters the space It receives.In some cases, entity retail shop may be a more long and narrow space, and the middle section of space long side is provided with A wireless device can be respectively set at the both ends of the space long side at this time, so that into the client in the space in entrance The wireless network detectable signal of sending can be received by one or two of two wireless devices.In some cases, entity The space of retail shop may be closer to rectangular, and three or three or more wireless devices can be set at this time.Certainly, wireless device Particular number will also be in conjunction with the space size of retail shop, and space is bigger, and the wireless device quantity for needing to be arranged is relatively more, and wireless Relative distribution can be set between equipment, be so conducive to receive the wireless network detectable signal that client issues.Certainly, above-mentioned Citing description only combines scene to carry out some citings, and the application is not limited to the example above, according to the actual situation, wireless device Quantity can also be arranged to greater number.

Step S41: the message for being accompanied with the identification code and the signal strength is sent to book server.

In the present embodiment, wireless device may be implemented to collect the effect of Wi-Fi detectable signal, often receive wireless Wireless network detectable signal is just sent to book server by network detection signal, and then can be by book server to nothing The information that line equipment is collected carries out record storage.Further, the signal that book server can be provided according to wireless device is strong Degree is positioned for client, so as to record the motion track of client.

In the present embodiment, it is provided at least one wireless device in entity retail shop, is receiving the same client When the wireless device quantity of the wireless network detectable signal at end is more than one, wirelessly setting for the wireless network detectable signal is received It is standby that identification code and signal strength are sent to book server.

In the present embodiment, message is attached to identification code and signal strength can be identification code and signal strength as message Content, can be separated with the separator of agreement therebetween or identification code and signal strength can be used as the attachment of message, Or the content of one of identification code and signal strength as message, another attachment as message.Certainly, opening in the application Under showing, it is also possible to which there are other change schemes.

Figure 11 is please referred to, the application embodiment also provides a kind of wireless device 120.The wireless device 120 includes signal Receiving module 20, signal strength generation module 30 and message transmission module 40.

For receiving the wireless network detectable signal, the wireless network detectable signal is accompanied with signal receiving module 20 The identification code of energy one client of unique identification.

In the present embodiment, wireless device 120 can for any one can as network access point and client it Between carry out data communication equipment, or can be only can receive wireless network detectable signal equipment.Signal receives mould Block may include realizing the necessary hardware for receiving wireless network detectable signal, and drive the necessary software of the hardware effort.Specifically , wireless device 120 can be wireless routing；Or the equipment for being equipped with wireless network card, such as desktop computer or notebook electricity Brain；Or it is arranged to the mobile terminal of access point, such as smart phone, Intelligent bracelet, smartwatch, intelligent glasses or tablet computer Deng.

In the present embodiment, wireless network detectable signal is attached to identification code, so that receiving wireless network detectable signal The source that wireless network detectable signal can be distinguished according to identification code of wireless device 120 it is different, i.e., from different clients. Specifically, wireless network detectable signal is attached to the mode of identification code, the part including identification code as wireless network detectable signal Or the attachment of full content or identification code as wireless network detectable signal.

In the present embodiment, wireless device 120 is arranged in entity retail shop.It is wirelessly set by being arranged in entity retail shop Standby 120, it may be implemented when the customer for carrying client enters in entity retail shop, wireless device 120 can receive client The wireless network detectable signal of sending, and then relevant location information of the record client in entity retail shop may be implemented.

Signal strength generation module 30 obtains signal strength for the wireless network detectable signal based on the received.

In the present embodiment, wireless network detectable signal increases with the distance of transmission, and signal strength can decay. So that the signal strength of wireless network detectable signal, when transmitting different distance, signal strength is different.Wireless device 120 receives To wireless network detectable signal, can measure to obtain the signal strength of wireless network detectable signal.Specifically, citing are as follows: measuring When signal strength, a reference voltage, such as no-voltage can be set, the voltage that received wireless network detectable signal is generated Compared with the reference voltage, and then obtain signal strength.

In the present embodiment, customer enters after entity retail shop, as customer moves in entity retail shop, carries The distance between client and wireless device 120 also change, so that the wireless network detection letter that wireless device 120 receives Number signal strength can also change.

In the present embodiment, the quantity of wireless device 120 can be at least one.In some cases, entity retail shop It may be more long and narrow and one end discrepancy a space, one can be arranged wirelessly far from one end of entrance in the space Equipment 120, so can be by the nothing when issuing wireless network detectable signal from the client that entrance enters the space Line equipment 120 receives.In some cases, entity retail shop may be a more long and narrow space, and the centre of space long side Part is provided with entrance, a wireless device 120 can be respectively set at the both ends of the space long side at this time, should so that entering The wireless network detectable signal that the client in space issues, can be received by one or two of two wireless devices 120.? Under some cases, the space of entity retail shop may be closer to rectangular, and three or three or more wireless devices can be set at this time 120.Certainly, the particular number of wireless device 120 will also be in conjunction with the space size of retail shop, and space is bigger, and need to be arranged is wireless 120 quantity of equipment is relatively more, and relative distribution can be set between wireless device 120, is so conducive to receive client hair Wireless network detectable signal out.Certainly, the example above description only combines scene to carry out some citings, and the application is not limited to Citing is stated, according to the actual situation, the quantity of wireless device 120 can also be arranged to greater number.

Message transmission module 40 is used to send the message for being accompanied with the identification code and the signal strength to server.

In the present embodiment, message transmission module 40 may include the necessary hardware realized with server data communication, With the necessary software of driving hardware effort.Wireless device may be implemented to collect the effect of Wi-Fi detectable signal, often receive nothing Gauze network detectable signal will pass through message transmission module 40 and be sent to the signal strength of wireless network detectable signal and identification code Server, and then record storage can be carried out to the information that wireless device 120 is collected by server.Further, server It can be positioned according to the signal strength that wireless device 120 provides for client, so as to record the movement of client Track.

In the present embodiment, it is provided at least one wireless device 120 in entity retail shop, is receiving the same visitor When 120 quantity of wireless device of the wireless network detectable signal at family end is more than one, the wireless network detectable signal is received Identification code and signal strength are sent to server by wireless device 120.

The technical solution provided by above the application embodiment is as it can be seen that the application is believed by collecting the position of client Breath, and the location information of record customer is realized come identified customer by client.It so can be effectively in setting wireless device Region tracking is formed to the position of client, according to the location information of record, the motion track of client can be formed.It is based on The location information of the application record, retail shop can analyze customer enters the motion track after retail shop and which cloth in retail shop It sets and customer is more attracted to stop etc. information, the basis for the data analysis that management tactics provides is formulated for retail shop.Furthermore due to mark Know code can one client of unique identification, and then can be carried out between different entities retail shop with one customer of unique identification Information sharing, so that retail shop in business process, can more understand the behavior of customer, thus to further specify that operation plan More data basis are slightly provided.

It should be noted that the function in the step in corresponding method may be implemented in the device that the application embodiment provides Can, the specific implementation of each functional module can be found in the explanation in correlation method embodiment in device.

Although depicting the application by embodiment, it will be appreciated by the skilled addressee that there are many deformations by the application With variation without departing from spirit herein, it is desirable to which the attached claims include these deformations and change without departing from the application Spirit.

Claims

1. a kind of data creation method characterized by comprising

The message that wireless device issues is received, the message is accompanied with the identification code and basic information of client, the identification code Can one client of unique identification, the basic information is used to obtain the location information of the client Location；It is described Basic information includes signal strength, wireless device described in the signal strength expression is received issued by the client it is wireless The intensity of network detection signal；The wireless device application is divided into several regions in predetermined location, the predetermined location；

The location information that signal strength and record have the tables of data of location information to obtain the client based on the received；Its In, the tables of data includes that signal strength and the corresponding client of signal strength are in several regions each The area distribution probability and client in region fall into the cumulative distribution probability in each region in several regions, and each Occurs the field strength probability of the signal strength in region；

The identification code and the location information corresponding record are formed into data record；

Achievement data is generated according to pre-defined algorithm according to the data record；

Wherein, include: in the step of obtaining the location information of client according to signal strength and tables of data

Signal strength reading area distribution probability and the field strength probability and reading in the tables of data based on the received Take the cumulative distribution probability；

By the area distribution probability, the field strength probability and the cumulative distribution probability be based on pre-defined algorithm obtain it is described Region where client；Specifically, including comparing the probability data that whole region is calculated, by the corresponding area of maximum probability Domain is as region locating for the client.

2. the method as described in claim 1, which is characterized in that include: that will be located to preset in the step of forming data record The identification code of the client in range and the location information corresponding record form data record.

3. method according to claim 2, which is characterized in that the preset range indicates the spatial dimension of retail shop.

4. method as claimed in claim 3, which is characterized in that in the step of generating achievement data include: according to described pre- Determine the volume of the flow of passengers that algorithm obtains the retail shop.

5. method as claimed in claim 3, which is characterized in that in the step of forming data record include: will acquire it is described The time of location information and identification code and the location information corresponding record.

6. method as claimed in claim 5, which is characterized in that in the step of generating achievement data include: according to it is described when Between, the identification code and the location information obtain the client in the residence time of a position according to pre-defined algorithm.

7. method as claimed in claim 3, which is characterized in that in the step of generating achievement data include: according to described pre- Determine the retention ratio that algorithm obtains the retail shop.

8. the method as described in claim 1, which is characterized in that further include the retail shop of corresponding position information in the data record The merchandise news of offer；Include: in the step of generating achievement data

The motion track of the client is formed according to the data record；

Customer personalized information is obtained according to pre-defined algorithm according to the motion track and the merchandise news.

9. method according to claim 8, which is characterized in that the method also includes: the customer personalized information is sent out Give intended client end.

10. the method as described in claim 1, which is characterized in that the tables of data includes signal strength and strong with the signal Spend corresponding location information；Include: in the step of obtaining the location information of client according to signal strength and tables of data

Signal strength searches corresponding location information in the tables of data based on the received.

11. a kind of server characterized by comprising

Message reception module, for receiving the message of wireless device sending, the message is accompanied with the identification code and base of client Plinth information, the identification code can one client of unique identification, the basic information is for obtaining the locating ground of the client The location information of point；The basic information includes signal strength, and wireless device described in the signal strength expression is received by institute State the intensity of the wireless network detectable signal of client sending；The wireless device application is in predetermined location, the predetermined location It is divided into several regions；

Position acquisition module, the tables of data for having location information for signal strength based on the received and record obtain the client The location information at end；Wherein, the tables of data includes that signal strength and the corresponding client of signal strength are in described The area distribution probability in each region and client fall into the cumulative distribution in each region in several regions in several regions Occurs the field strength probability of the signal strength in probability and each region；

Logging modle, for forming data record for the identification code and the location information corresponding record；

Processing module, for generating achievement data according to pre-defined algorithm according to the data record；

Wherein, position acquisition module includes: based on the received according to the location information that signal strength and tables of data obtain client Signal strength reading area distribution probability and the field strength probability and reading cumulative distribution in the tables of data Probability；The area distribution probability, the field strength cover degree and the cumulative distribution probability are based on pre-defined algorithm and obtain institute State the region where client；Specifically, include comparing the probability data that whole region is calculated, maximum probability is corresponding Region is as region locating for the client.

12. a kind of localization method, which is characterized in that the localization method is used for the needle after predetermined location is divided several regions Region where client is positioned, the predetermined location is provided with the first wireless device, the second wireless device and Three wireless devices, the localization method include:

When the known client is in a region in several regions, first wireless device, described is recorded Second wireless device and the third wireless device receive the signal strength of the wireless network detectable signal of the client with And region locating for the client；

After repeating abovementioned steps pre-determined number, calculate and by the corresponding client of tables of data tracer signal intensity The area distribution probability in each region in several regions；It calculates and is recorded in the pre-determined number, the client Fall into the cumulative distribution probability in each region in several regions；And it calculates and records in each area and the letter occur The field strength probability of number intensity；

When the region that client is in predetermined location is unknown, first wireless device, second wireless device are obtained The signal strength of the wireless network detectable signal issued with the client that the third wireless device receives；

According to the signal strength, reading area distribution probability, field strength probability and cumulative distribution in the tables of data Probability；

The area distribution probability, the field strength probability and the cumulative distribution probability are calculated according to pre-defined algorithm Region where the client；Specifically, include comparing the probability data that whole region is calculated, maximum probability is corresponding Region as region locating for the client.

13. a kind of server, which is characterized in that the server is used for after predetermined location is divided several regions, for visitor Region where the end of family is positioned, the predetermined location be provided with the first wireless device, the second wireless device and third without Line equipment, the server include:

Logging modle records described first when for being in a region in several regions in the known client Wireless device, second wireless device and the third wireless device receive the wireless network detectable signal of the client Signal strength and the client locating for region；

Processing module, for counting when the logging modle carries out reaching pre-determined number by the number that tables of data records operation Calculate the area distribution probability that the simultaneously corresponding client of tracer signal intensity is in each region in several regions；It calculates And be recorded in the pre-determined number, the client falls into the cumulative distribution probability in each region in several regions；With And it calculates and records the field strength probability for occurring a signal strength in each area；

Signal strength obtains module, for obtaining described first when the region that the client is in predetermined location is unknown The wireless network that the client that wireless device, second wireless device and the third wireless device receive issues is visited Survey the signal strength of signal；

Second computing module is used for according to the signal strength, reading area distribution probability, field strength in the tables of data Probability and cumulative distribution probability；The area distribution probability, the field strength probability and the cumulative distribution probability are pressed The region where the client is calculated according to pre-defined algorithm；Specifically, including comparing the probability that whole region is calculated Data, using the corresponding region of maximum probability as region locating for the client.