CN105550184A - Information obtaining method and device - Google Patents
Information obtaining method and device Download PDFInfo
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- CN105550184A CN105550184A CN201410602662.6A CN201410602662A CN105550184A CN 105550184 A CN105550184 A CN 105550184A CN 201410602662 A CN201410602662 A CN 201410602662A CN 105550184 A CN105550184 A CN 105550184A
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- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
Abstract
The invention discloses an information obtaining method for solving the problem that the mode of tracking the behaviors of a user through URL (Uniform Resource Locator) skip is likely to cause omission of user behavior data. The method comprises following steps of detecting click behaviors, corresponding to the burying pointspreset on a webpage of,the user; and obtaining and recording thecorrespondinguser behavior data of the user on the burying points. The invention also discloses an information obtaining device.
Description
Technical field
The application relates to field of computer technology, particularly relates to a kind of information getting method and device.
Background technology
For the user behavior analysis of website, refer to when obtaining website visiting amount master data, user behavior data is added up, analyzes, and then find the rule of user's access websites, and these rules are combined with website design etc., to find possibility Problems existing in current web design, and provide foundation for revising or reformulate Web content further.
At present, in user behavior analysis, be used for determining conversion ratio, exit the technology of the data such as rate and mostly add up based on page URL (UniformResourceLocator: uniform resource locator).Specifically, its specific implementation principle is followed the tracks of the behavior of user.Such as change at the URL monitoring user's access, during as being access the 2nd URL from access the one URL redirect, the user behavior data such as initial time, access duration of user being accessed respectively to a URL and the 2nd URL carries out record, and then by the process to the user behavior data recorded, generate and click the relevant information of behavior (as generated conversion ratio etc.) to user.The defect of this technology is, when comprising multiple page under a URL, or does not produce new URL after a click behavior, all accurately can not follow the tracks of the real operation behavior of user.Below lift individual example to be described:
As: have multiple option in certain first level pages, the secondary page corresponding to these options shares the URL of this first level pages.Under these circumstances, even if user clicks those options in first level pages, the page is made to be the secondary page by first level pages redirect, create the user behavior data of the mark comprising click moment and clicked option etc. simultaneously, but because the URL of those secondary pages and first level pages is identical, therefore, the event that redirect occurs URL cannot be monitored, thus aforementioned user behavior data can be missed.And for example: in certain page, after there is click behavior, eject a dialog box or play one section of video, owing to not producing new URL, therefore, the real behavior of user cannot be learnt, thus corresponding user behavior data can be missed.
Summary of the invention
The embodiment of the present application provides a kind of information getting method, the problem that user behavior data may be caused to omit by the mode that the behavior of user is followed the tracks of in the redirect of URL in order to solution.
The embodiment of the present application also provides a kind of information acquisition device, the problem that user behavior data may be caused to omit by the mode that the behavior of user is followed the tracks of in the redirect of URL in order to solution.
The embodiment of the present application adopts following technical proposals:
A kind of information getting method, comprising: what detect that user pre-sets at webpage buries a corresponding click behavior; Obtain also recording user and bury a corresponding user behavior data described.
A kind of information acquisition device, comprising: detecting unit, buries a corresponding click behavior for what detect that user pre-sets at webpage; Record cell, buries a corresponding user behavior data for obtaining also recording user described.
A kind of information getting method, comprising: obtain pre-set in webpage bury a little corresponding to user behavior data; Generate according to user behavior information and click the relevant information of behavior to user.
A kind of information acquisition device, comprising: acquiring unit, for obtain pre-set in webpage bury a little corresponding to user behavior data; Generation unit, clicks the relevant information of behavior for generating according to user behavior data to user.
At least one technical scheme above-mentioned that the embodiment of the present application adopts can reach following beneficial effect:
Owing to being the behavioral data that bury some respective user of acquisition by pre-setting in webpage, therefore, event without the need to relying on URL that redirect occurs carrys out the record of triggered for user behavioral data, thus can avoid due to URL cannot be monitored, the event of redirect and the problem that causes user behavior data to be omitted occurring in prior art, and then the information accuracy clicking behavior relevant to user according to obtaining the generation of the user behavior data corresponding to burying a little can be made higher.
Accompanying drawing explanation
Accompanying drawing described herein is used to provide further understanding of the present application, and form a application's part, the schematic description and description of the application, for explaining the application, does not form the improper restriction to the application.In the accompanying drawings:
The schematic flow sheet of a kind of information getting method that Fig. 1 provides for the embodiment of the present application;
The schematic flow sheet of a kind of information getting method that Fig. 2 provides for the embodiment of the present application;
Fig. 3 arranges page schematic diagram for the target that the embodiment of the present application provides;
The targeted transformation managing listings interface schematic diagram that Fig. 4 provides for the embodiment of the present application;
The targeted transformation that Fig. 5 provides for the embodiment of the present application analyzes page schematic diagram;
The click path holographic interpretation of result page schematic diagram that Fig. 6 provides for the embodiment of the present application;
The structural representation of a kind of information acquisition device that Fig. 7 provides for the embodiment of the present application;
The structural representation of a kind of information acquisition device that Fig. 8 provides for the embodiment of the present application.
Embodiment
For making the object of the application, technical scheme and advantage clearly, below in conjunction with the application's specific embodiment and corresponding accompanying drawing, technical scheme is clearly and completely described.Obviously, described embodiment is only some embodiments of the present application, instead of whole embodiments.Based on the embodiment in the application, those of ordinary skill in the art are not making the every other embodiment obtained under creative work prerequisite, all belong to the scope of the application's protection.
Below in conjunction with accompanying drawing, describe the technical scheme that each embodiment of the application provides in detail.
The embodiment of the present application provides a kind of information getting method.In order to the problem that solution may cause user behavior data to be omitted by the mode that the behavior of user is followed the tracks of in the redirect of URL.The realization flow schematic diagram of the method as shown in Figure 1, comprises the steps:
Step 11, obtain in webpage pre-set multiple bury a little corresponding to user behavior data.
Step 12, generates according to user behavior data and clicks the relevant information of behavior to user.
Adopt the method that the present embodiment provides, owing to being the behavioral data that bury some respective user of acquisition by pre-setting in webpage, therefore, event without the need to relying on URL that redirect occurs carrys out the record of triggered for user behavioral data, thus can avoid due to URL cannot be monitored, the event of redirect and the problem that causes user behavior data to be omitted occurring in prior art, and then the information accuracy clicking behavior relevant to user according to obtaining the generation of the user behavior data corresponding to burying a little can be made higher.
In embodiment shown in Fig. 1, burying a corresponding user behavior data and can refer to by terminal in webpage, the mobile terminals such as such as PC terminal, mobile phone detect and the data uploaded, or, also can be bury a corresponding user's behavioral data in the webpage obtained by historical record.Particularly, as shown in Figure 2, the embodiment of the present application also provides a kind of information getting method, can realize clicking behavior to the user in webpage and obtain, and particularly, as shown in Figure 2, the method can comprise:
Step 21, detect that user pre-sets at webpage bury a corresponding click behavior;
Step 22, acquisition also recording user bury a corresponding user behavior data described.
In step 21 and 22, can for a user in a webpage log in, in the time period that the latter presets, obtain and behavioral data corresponding to the click behavior a little of respectively burying that pre-sets at webpage of recording user.
The user behavior data buried a little of record in above-mentioned steps 21 and 22, can as burying a concrete obtain manner of the one of corresponding user behavior data in the step 11 shown in Fig. 1 and 12.In a kind of specific implementation, step 21 can realize the acquisition of information with step 11 with 22 together with 12, and step 21 and 22 can perform before step 11 and 12, and step 21 and 22 can repeat, and multiplely buries a corresponding user data to obtain.
In each embodiment of above-mentioned the application, obtain in webpage pre-set bury a little corresponding to user behavior data before, or detect user webpage pre-set bury a corresponding click behavior before, can also comprise: arrange in webpage and bury a little.
According to the demand obtaining different user behavioral data, following two kinds of modes can be adopted to carry out burying a little.
First kind of way, can to allly can clicking point burying a little of comprising in webpage.
Such as, if need the user behavior data to all user behaviors under a domain name produce to obtain, just can clicking point carry out burying a little each, to ensure the situation not occurring gaps and omissions data; In prior art, automatic acquisition user can click the behavioral data of URL link, so, in practical operation, only can there is no can clicking point carrying out burying a little of URL link, and the behavioral data of automatic acquisition URL link, when ensureing not occur gaps and omissions data, reduce operation steps.
The second way, can obtain specific task path information, and according to task path information, can clicking point bury a little each in specific task path.
Such as, revise this task of a certain business for user in online business hall, the path of this task may comprise multiple can clicking point, namely user is in order to complete this task, needs successively to respectively can clicking point clicking.For the path of this task, what can comprise it eachly can clicking point bury a little.
In the embodiment of the present application, can provide information input window as shown in Figure 2, indicating user arranges the task path expecting to carry out burying a little.
Arrange the page based on the target shown in Fig. 3, user can in the information input frame corresponding to " target designation ", and the title arranging the task path buried a little is expected in input; In the information input frame corresponding to " target label ", the URL arranging the task path affiliated web site buried a little is expected in input; In the information input frame corresponding to " goal description ", some descriptors arranging the task path buried a little are expected in input; In " channel (namely channel mentioned here is equivalent to task path) setting " frame, the different step that can comprise for task path selects the type (as SPM or gold arrow used as a token of authority) of burying a little expecting to arrange, in " clicking point code parameter " hurdle, input the code parameter of clicking point again, in " title " hurdle, input is clicked to call the roll and is claimed; In addition, can also in the clicking point code parameter hurdle corresponding to " network address " the URL address of the specific click point (clicking point of new URL can be produced after namely clicking) in incoming task path, and input is clicked to call the roll and is claimed in corresponding " title " hurdle.Further, can input " to the next effective time clicking step ".Such as, for the 2. individual step of channel 1, can choose the type of burying a little expecting to arrange is " gold arrow used as a token of authority ", then, then input bury accordingly a little code parameter, bury title a little and " arriving the effective time of next one click step ".
Wherein, can filter out noise data by arranging " to the next effective time clicking step ".Wherein, noise data mentioned here comprises: the click being greater than this effective time to the next time clicking step.
After the input that user completes task path information, according to mode as shown in Figure 4, all task paths can be checked and manage.In Fig. 4, be the title that in Fig. 3, input expects to arrange the task path buried a little in " target designation " column; Some descriptors of task path in " goal description " column; The number buried a little that task path comprises in " target channel number " column; Refer in " state " column whether will bury and be a little set to be in information recording status, have " enabling " and " closedown " option; In " operation " column, comprise the operation entry of " amendment " and " deletion ", after entering " amendment " this operation entry, the amendment for target designation etc. can be realized, after entering " deletion " this operation entry, the deletion to task path can be realized.
In each embodiment of the application, can be, but not limited to comprise following one or more for the single user behavior data a little recorded that buries:
This bury corresponding can clicking point; This bury corresponding can the characteristic information of clicking point; User for this bury corresponding can click moment of clicking point; Click this bury a correspondence can the feature of user of clicking point.
Wherein, burying corresponding can clicking point can be bury a corresponding URL;
Bury corresponding can the characteristic information of clicking point can comprise can the title of clicking point, the information such as effect;
The click moment refers to the absolute time that user clicks;
The feature of user can comprise logging status, user's name, geographic position, at least one in the information such as language.
It should be noted that, the user behavior data corresponding to burying a little, can refer to data of to bury some record, also can be with the user behavior data corresponding to the burying a little of other device records with writing function.
For above-mentioned step 12, click the relevant information of behavior to user and can be, but not limited to comprise following one or more:
According to click sequencing, what be arranged in order can the characteristic information of clicking point; The residence time between adjacent all right one way or the other clicking point; Conversion ratio between adjacent all right one way or the other clicking point; Turnover rate between adjacent all right one way or the other clicking point; What the user be lost clicked can the characteristic information of clicking point.
Wherein, the residence time between the sequencing of click and adjacent all right one way or the other clicking point is determined according to the absolute time that adjacent all right one way or the other clicking point is corresponding.
What the user be lost clicked can the characteristic information of clicking point can be that each that the user be lost clicked before running off can the title of clicking point.
In user behavior data due to acquisition, likely there are some noise datas, therefore, these partial noise data are processed and the resource expended to save, in one embodiment, the specific implementation of step 12 can comprise: from user behavior data, determines effective user behavior data; According to effective user behavior data, generate and click the relevant information of behavior to user.
When user behavior data comprises the click moment, in one embodiment, from user behavior data, determine effective user behavior data, comprising:
According to the click moment, determine for identical can the mode of click time difference determined of clicking point; According to mode, determine effective user behavior data.
Wherein, clicking the moment is the absolute time (can be as accurate as second) that recording user is clicked;
Clicking the mistiming is click the relative time between all right one way or the other clicking point, namely one click can clicking point time absolute time deduct front one click can clicking point time absolute time;
For " for identical can the mode of click time difference determined of clicking point " for, if than determining 100 users respectively for can clicking point A and can the click time difference of clicking point B, then from the click time difference determined, mode can be determined.
In actual applications, other numerical value except mode can also be chosen from the click time difference determined, as the foundation determining effective user behavior data.This numeric ratio is as being average etc.
For average, mode is more representative.
In each embodiment of the application, can be, but not limited to adopt following two kinds of modes to generate and click the relevant information of behavior to user:
First kind of way: generate the user corresponding respectively that respectively buries pre-set for particular task path and click the relevant information of behavior.
In each embodiment of the application, the information generated according to this first kind of way can be referred to as particular task conversion results.
In one embodiment, according to this first kind of way, the targeted transformation that can generate as shown in Figure 5 analyzes the page.User can based on the option in the upper left corner in figure, i.e.: " whole user ", and " all area ", " whole language " or enter advanced filter, to realize the selected of the information expecting to generate or adjustment.In addition, user also can select by the option in the upper right corner the selected or adjustment that the date realizes the information to expectation generation.
In Fig. 5, for expecting conversion ratio 1., when needing to optimize lower than then illustrating during this conversion ratio.Such as can in reference diagram 2. shown in, when the actual conversion generated is 3.37%, combines and expect conversion ratio 8.91%, corresponding analysis result can be obtained for " suggestion optimization ".In addition, 2. locate in figure also to indicate the user that is lost clicked can the characteristic information of clicking point so that design personnel are optimized design; In figure 3. shown in bury a little for first, particular task path; 4. locate the number of dropouts and the conversion ratio that are depicted as adjacent all right one way or the other clicking point respectively in figure, in figure 5. shown in for reaching conversion ratio between adjacent all right one way or the other clicking point; In figure 6. shown in be residence time between adjacent all right one way or the other clicking point; In figure 7. shown in for particular task path last bury a little; In figure 8. and 8. shown in for entering the quantity in this path outside particular task path; In figure 10. shown in be data statistics to particular task path, herein can by statistical conversion in Excel form.
The second way: according to user behavior data, generates the user corresponding respectively that respectively buries pre-set and clicks the relevant information of behavior.
In each embodiment of the application, the information generated according to this second way can be referred to as clicks the holographic result in path.
In one embodiment, according to this second way, the holographic interpretation of result page in click path as shown in Figure 6 can be generated.In Fig. 6, user also can based on the upper left corner in figure according to first kind of way, selecting or adjustment the information expecting to generate.1. be the turnover rate between adjacent all right one way or the other clicking point shown in, 2. locate also to indicate the user that is lost clicked can the characteristic information of clicking point so that design personnel are optimized design; 3. 4. 5. locate to be depicted as respectively particular task path comprises n-th can clicking point; 6. be the residence time between adjacent all right one way or the other clicking point shown in; 7. for the scope of checking domain name can be selected shown in, to choose the data of a certain scope flexibly.
In actual applications, click to user the relevant information of behavior for particular task conversion results and clicks path holography result all have important meaning to the design problem of webpage.
Such as, if the overstand between adjacent all right one way or the other clicking point, or the turnover rate between adjacent all right one way or the other clicking point is excessive, or click the relevant information of behavior according to user, always in click, certain can run off after clicking point to determine user, can think that the design of webpage is defective.
In the method for each embodiment of the application, can also comprise: send and click the relevant information of behavior to assigned address to user.
Such as: after Practical computer teaching goes out result, E-mail address or other addresses of data analyst can be sent to the form of text or picture.
In the method for each embodiment of the application, can also comprise: when to user click the relevant information of behavior meet alarm triggered condition time, send alarm.
Such as: after Practical computer teaching goes out result, find the overstand between certain adjacent all right one way or the other clicking point, or turnover rate is too high, sends warning information or the assigned address that sends a warning message.
In the method for each embodiment of the application, can also comprise: click the relevant information of behavior according to user, generating web page.
Such as: in the electronics business hall page that user logs in, according to the behavioural habits of user, the individualized webpage meeting user habit can be generated, to improve the operating efficiency of user.Again such as: if click the relevant information of behavior according to user, determine that the conversion ratio of " overlaying flow bag " this task is lower, then by the adjustment to electronics business hall related web page, the object in the path simplifying this task can be reached.
It should be noted that, the executive agent of each step of the application's each embodiment institute supplying method can be all same equipment, or, the method also by distinct device as executive agent.Such as, the executive agent of step 11 and step 12 can be equipment 1; Again such as, the executive agent of step 11 can be equipment 1, and the executive agent of step 12 can be equipment 2; Etc..Same, step 21 and step 22 also can be same executive agents, or different executive agents.
The embodiment of the present application also provides a kind of information acquisition device, the problem that user behavior data may be caused to omit by the mode that the behavior of user is followed the tracks of in the redirect of URL in order to solution.The concrete structure schematic diagram of device as shown in Figure 7, comprises following functional unit:
Acquiring unit 61, for obtain pre-set in webpage bury a little corresponding to user behavior data;
Generation unit 62, clicks the relevant information of behavior for generating according to user behavior data to user.
Adopt this device that the present embodiment provides, owing to being the behavioral data that bury some respective user of acquisition by pre-setting in webpage, therefore, event without the need to relying on URL that redirect occurs carrys out the record of triggered for user behavioral data, thus can avoid due to URL cannot be monitored, the event of redirect and the problem that causes user behavior data to be omitted occurring in prior art, and then the information accuracy clicking behavior relevant to user according to obtaining the generation of the user behavior data corresponding to burying a little can be made higher.
The embodiment of the present application also provides a kind of information acquisition device, and as shown in Figure 8, this device specifically can comprise:
Detecting unit 71, buries a corresponding click behavior for what detect that user pre-sets at webpage;
Record cell 72, buries a corresponding user behavior data for obtaining also recording user described.
In embodiment shown in above-mentioned Fig. 7 and Fig. 8, can be two independent devices, or also can be integrate the new device of formation one, or two devices can coordinate the acquisition of the information of realization.
In one embodiment, the device that each embodiment of the application provides, can also comprise setting unit, buries a little for arranging in webpage.Like this, be convenient to obtain and bury a corresponding user behavior data.
Wherein, arrange in described webpage and bury a little, comprising: allly can clicking point bury a little to what comprise in described webpage; Or obtain specific task path information, and according to described task path information, can clicking point bury a little each in specific task path.
In one embodiment, generation unit 62, may be used for: from user behavior data, determines effective user behavior data; According to effective user behavior data, generate and click the relevant information of behavior to user.
Wherein, when described user behavior data comprise click the moment time, from user behavior data, determine effective user behavior data, comprising: determine for identical can the mode of click time difference determined of clicking point; According to mode, determine effective user behavior data.
In one embodiment, generation unit 62, may be used for: according to user behavior data, generates the user corresponding respectively that respectively buries pre-set for particular task path and clicks the relevant information of behavior; Or according to user behavior data, generate the user corresponding respectively that respectively buries pre-set and click the relevant information of behavior.
In one embodiment, the single user behavior data a little recorded that buries comprises following one or more:
This bury corresponding can clicking point; This bury corresponding can the characteristic information of clicking point; User for this bury corresponding can click moment of clicking point; Click this bury a correspondence can the feature of user of clicking point.
In one embodiment, clicking the relevant information of behavior to user comprises following one or more:
According to click sequencing, what be arranged in order can the characteristic information of clicking point; The residence time between adjacent all right one way or the other clicking point; Conversion ratio between adjacent all right one way or the other clicking point; Turnover rate between adjacent all right one way or the other clicking point; What the user be lost clicked can the characteristic information of clicking point.
In one embodiment, this device that the embodiment of the present application provides can also comprise following functional unit: information transmitting unit, clicks the relevant information of behavior to assigned address for sending to user.
In one embodiment, this device that the embodiment of the present application provides can also comprise following functional unit: Alarm Unit, for when to user click the relevant information of behavior meet alarm triggered condition time, send alarm.
In one embodiment, this device that the embodiment of the present application provides can also comprise following functional unit: auto-building html files unit, clicks the relevant information of behavior, generating web page for basis to user.
The device that the embodiment of the present application provides, can realize each functional steps in the method for above-mentioned correspondence, and its specific implementation process can see the explanation of said method.
Those skilled in the art should understand, embodiments of the invention can be provided as device, system or computer program commodity.Therefore, the present invention can adopt the form of complete hardware embodiment, completely software implementation or the embodiment in conjunction with software and hardware aspect.And the present invention can adopt in one or more form wherein including the upper computer program commodity implemented of computer-usable storage medium (including but not limited to magnetic disk memory, CD-ROM, optical memory etc.) of computer usable program code.
The present invention describes with reference to according to the process flow diagram of the device of the embodiment of the present invention, equipment (system) and computer program commodity and/or block scheme.Should understand can by the combination of the flow process in each flow process in computer program instructions realization flow figure and/or block scheme and/or square frame and process flow diagram and/or block scheme and/or square frame.These computer program instructions can being provided to the processor of multi-purpose computer, special purpose computer, Embedded Processor or other programmable data processing device to produce a machine, making the instruction performed by the processor of computing machine or other programmable data processing device produce device for realizing the function of specifying in process flow diagram flow process or multiple flow process and/or block scheme square frame or multiple square frame.
These computer program instructions also can be stored in can in the computer-readable memory that works in a specific way of vectoring computer or other programmable data processing device, the instruction making to be stored in this computer-readable memory produces the manufacture comprising command device, and this command device realizes the function of specifying in process flow diagram flow process or multiple flow process and/or block scheme square frame or multiple square frame.
These computer program instructions also can be loaded in computing machine or other programmable data processing device, make on computing machine or other programmable devices, to perform sequence of operations step to produce computer implemented process, thus the instruction performed on computing machine or other programmable devices is provided for the step realizing the function of specifying in process flow diagram flow process or multiple flow process and/or block scheme square frame or multiple square frame.
In one typically configuration, computing equipment comprises one or more processor (CPU), input/output interface, network interface and internal memory.
Internal memory may comprise the volatile memory in computer-readable medium, and the forms such as random access memory (RAM) and/or Nonvolatile memory, as ROM (read-only memory) (ROM) or flash memory (flashRAM).Internal memory is the example of computer-readable medium.
Computer-readable medium comprises permanent and impermanency, removable and non-removable media can be stored to realize information by any device or technology.Information can be computer-readable instruction, data structure, the module of program or other data.The example of the storage medium of computing machine comprises, but be not limited to phase transition internal memory (PRAM), static RAM (SRAM), dynamic RAM (DRAM), the random access memory (RAM) of other types, ROM (read-only memory) (ROM), Electrically Erasable Read Only Memory (EEPROM), fast flash memory bank or other memory techniques, read-only optical disc ROM (read-only memory) (CD-ROM), digital versatile disc (DVD) or other optical memory, magnetic magnetic tape cassette, tape magnetic rigid disk stores or other magnetic storage apparatus or any other non-transmitting medium, can be used for storing the information can accessed by computing equipment.According to defining herein, computer-readable medium does not comprise temporary computer readable media (transitorymedia), as data-signal and the carrier wave of modulation.
Also it should be noted that, term " comprises ", " comprising " or its any other variant are intended to contain comprising of nonexcludability, thus make to comprise the process of a series of key element, device, commodity or equipment and not only comprise those key elements, but also comprise other key elements clearly do not listed, or also comprise by the intrinsic key element of this process, device, commodity or equipment.When not more restrictions, the key element limited by statement " comprising ... ", and be not precluded within process, device, commodity or the equipment comprising described key element and also there is other identical element.
It will be understood by those skilled in the art that the embodiment of the application can be provided as device, system or computer program commodity.Therefore, the application can adopt the form of complete hardware embodiment, completely software implementation or the embodiment in conjunction with software and hardware aspect.And the application can adopt in one or more form wherein including the upper computer program commodity implemented of computer-usable storage medium (including but not limited to magnetic disk memory, CD-ROM, optical memory etc.) of computer usable program code.
The foregoing is only the embodiment of the application, be not limited to the application.To those skilled in the art, the application can have various modifications and variations.Any amendment done within all spirit in the application and principle, equivalent replacement, improvement etc., within the right that all should be included in the application.
Claims (26)
1. an information getting method, is characterized in that, comprising:
What detect that user pre-sets at webpage buries a corresponding click behavior;
Obtain also recording user and bury a corresponding user behavior data described.
2. the method for claim 1, is characterized in that, also comprises:
Obtain in webpage pre-set multiple bury a little corresponding to user behavior data;
Generate according to user behavior data and click the relevant information of behavior to user.
3. the method for claim 1, is characterized in that, detect user webpage pre-set bury a corresponding click behavior before, described method also comprises:
Arrange in described webpage and bury a little.
4. method as claimed in claim 3, is characterized in that, arranges and buries a little, comprising in described webpage:
Allly can clicking point bury a little to what comprise in described webpage; Or
Obtain specific task path information, and according to described task path information, can clicking point bury a little each in specific task path.
5. method as claimed in claim 2, is characterized in that, generates and clicks the relevant information of behavior to user, comprising according to user behavior data:
From user behavior data, determine effective user behavior data;
According to effective user behavior data, generate and click the relevant information of behavior to user.
6. method as claimed in claim 5, is characterized in that, when described user behavior data comprises the click moment, from user behavior data, determines effective user behavior data, comprising:
Determine for identical can the mode of click time difference determined of clicking point;
According to mode, determine effective user behavior data.
7. method as claimed in claim 2, is characterized in that, generates and clicks the relevant information of behavior to user, comprising according to user behavior data:
According to user behavior data, generate the user corresponding respectively that respectively buries pre-set for particular task path and click the relevant information of behavior; Or
According to user behavior data, generate the user corresponding respectively that respectively buries pre-set and click the relevant information of behavior.
8. the method as described in claim as arbitrary in claim 1 ~ 7, is characterized in that, single bury a little corresponding to user behavior data comprise following one or more:
This bury corresponding can clicking point;
This bury corresponding can the characteristic information of clicking point;
User for this bury corresponding can click moment of clicking point;
Click this bury a correspondence can the feature of user of clicking point.
9. the method as described in claim as arbitrary in claim 2 ~ 7, is characterized in that, clicks the relevant information of behavior comprise following one or more to user:
According to click sequencing, what be arranged in order can the characteristic information of clicking point;
The residence time between adjacent all right one way or the other clicking point;
Conversion ratio between adjacent all right one way or the other clicking point;
Turnover rate between adjacent all right one way or the other clicking point;
What the user be lost clicked can the characteristic information of clicking point.
10. the method as described in claim as arbitrary in claim 2 ~ 7, is characterized in that, described method also comprises:
Send and click the relevant information of behavior to assigned address to user.
Method as described in 11. claims as arbitrary in claim 2 ~ 7, it is characterized in that, described method also comprises:
When to user click the relevant information of behavior meet alarm triggered condition time, send alarm.
12. methods as claimed in claim 2, it is characterized in that, described method also comprises:
The relevant information of behavior is clicked, generating web page according to user.
13. 1 kinds of information acquisition devices, is characterized in that, comprising:
Detecting unit, buries a corresponding click behavior for what detect that user pre-sets at webpage;
Record cell, buries a corresponding user behavior data for obtaining also recording user described.
14. devices as claimed in claim 13, is characterized in that, also comprise:
Acquiring unit, for obtain pre-set in webpage multiple bury a little corresponding to user behavior data;
Generation unit, clicks the relevant information of behavior for generating according to user behavior data to user.
15. devices as claimed in claim 13, is characterized in that, also comprise:
Setting unit, buries a little for arranging in described webpage.
16. devices as claimed in claim 15, is characterized in that, described setting unit, specifically for:
Allly can clicking point bury a little to what comprise in described webpage; Or
Obtain specific task path information, and according to described task path information, can clicking point bury a little each in specific task path.
17. devices as claimed in claim 14, is characterized in that, generation unit, for:
From user behavior data, determine effective user behavior data;
According to effective user behavior data, generate and click the relevant information of behavior to user.
18. devices as claimed in claim 14, is characterized in that, generation unit, for:
Determine for identical can the mode of click time difference determined of clicking point;
According to mode, determine effective user behavior data.
19. devices as claimed in claim 14, is characterized in that, generation unit, for:
According to user behavior data, generate the user corresponding respectively that respectively buries pre-set for particular task path and click the relevant information of behavior; Or
According to user behavior data, generate the user corresponding respectively that respectively buries pre-set and click the relevant information of behavior.
Device as described in 20. claims as arbitrary in claim 13 ~ 19, is characterized in that, single bury a little corresponding to user behavior data comprise following one or more:
This bury corresponding can clicking point;
This bury corresponding can the characteristic information of clicking point;
User for this bury corresponding can click moment of clicking point;
Click this bury a correspondence can the feature of user of clicking point.
Device as described in 21. claims as arbitrary in claim 14 ~ 19, is characterized in that, clicks the relevant information of behavior comprise following one or more to user:
According to click sequencing, what be arranged in order can the characteristic information of clicking point;
The residence time between adjacent all right one way or the other clicking point;
Conversion ratio between adjacent all right one way or the other clicking point;
Turnover rate between adjacent all right one way or the other clicking point;
What the user be lost clicked can the characteristic information of clicking point.
Device as described in 22. claims as arbitrary in claim 14 ~ 19, also comprises:
Information transmitting unit, clicks the relevant information of behavior to assigned address for sending to user.
Device as described in 23. claims as arbitrary in claim 14 ~ 19, also comprises:
Alarm Unit, for when to user click the relevant information of behavior meet alarm triggered condition time, send alarm.
24. devices as claimed in claim 14, also comprise:
Auto-building html files unit, clicks the relevant information of behavior to user, generating web page for basis.
25. 1 kinds of information getting methods, is characterized in that, comprising:
Obtain in webpage pre-set multiple bury a little corresponding to user behavior data;
Generate according to user behavior data and click the relevant information of behavior to user.
26. 1 kinds of information acquisition devices, is characterized in that, comprising:
Acquiring unit, for obtain pre-set in webpage multiple bury a little corresponding to user behavior data;
Generation unit, clicks the relevant information of behavior for generating according to user behavior data to user.
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| CN201410602662.6A CN105550184B (en) | 2014-10-31 | 2014-10-31 | A kind of information acquisition method and device |
| PCT/CN2015/092513 WO2016066046A1 (en) | 2014-10-31 | 2015-10-22 | Information acquisition method and apparatus |
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| CN201410602662.6A CN105550184B (en) | 2014-10-31 | 2014-10-31 | A kind of information acquisition method and device |
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