CN105450460A - Network operation recording method and system - Google Patents
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- CN105450460A CN105450460A CN201410242710.5A CN201410242710A CN105450460A CN 105450460 A CN105450460 A CN 105450460A CN 201410242710 A CN201410242710 A CN 201410242710A CN 105450460 A CN105450460 A CN 105450460A
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Abstract
The invention discloses a network operation recording method and system. The method comprises the steps: enabling information correlates with a data object to be written into a data package based on an obtained operation for the data object; carrying out the analysis of the data package, and recording the obtained information as global variables, so as to enable the information to be used for the processing of all recorded global variables. The method and system employ record storage, recognition and transmission modes based on network operation information (parameters), such as the combination of cookies data package and script js global variables (cookies+js global variables). The method and system effectively iron out the defects of complex and difficult URL analysis and recognition in the conventional technology, simplify a transmission mode of parameters and other information, and improve the processing efficiency, such as network flow tracking and monitoring. Furthermore, the method directly reads the js global variables, can be compatible with various types of script codes, such as js statistic codes, thereby improving the processing efficiency on the whole (such as network flow tracking and monitoring), and simplifying the processing process.
Description
Technical field
The present invention relates to network processing techniques field, be specifically related to a kind of network operation recording method and system.
Background technology
On the Internet, the process of website, especially website visiting flow tracking, monitoring, generally all need to add scripted code (javascript on the related web page of website, be called for short js), after utilizing js code to identify (namely identifying the parameter embodying flow) to flowing of access, will identify that the result data obtained is submitted to backstage and carried out analyzing and storing.For the flow tracking monitoring on search platform, except carrying out except tracing and monitoring to the natural flow of general Search Results, the popularization flow of the promotion message corresponding or relevant to inquiry that also can return search carries out tracing and monitoring.
Wherein, natural flow: the link that can be the natural ordering result that search engine returns is the flowing of access that result owner website is brought.Such as, search subscriber is in search platform input inquiry information, search result by search engine and show search subscriber with certain rank, search subscriber is clicked a certain result and is checked its details, then occur according to link corresponding to this result to result owner website redirect, the link of this result of this link and natural ordering, it is that the owner website of this result brings flow, i.e. natural flow.
Wherein, promote flow: can be that the promotion message that search engine returns shows the link that (input) is inner, the flowing of access that the owner website for promotion message is brought.Such as, search subscriber is in search platform input inquiry information, search engine can return inquiring about or the promotion message relevant to this inquiry (also can as another kind of Search Results), search subscriber operates the promotion message (as clicked a certain promotion message) of a certain displaying, then there is link corresponding to this promotion message to the redirect of information owner website, this link and promotion message throw in link, its owner website being this promotion message brings flow, namely promotes flow.
Particularly, monitor for the website visiting flow tracking of SEM (search engine marketing SearchEngineMarketing), usual SEM platform is a kind of search engine Extension Software Platform (example: google etc.), if identify the specifying information of the popularization flow of SEM, the website of throwing in promotion message (as advertisement) at SEM needs the specifying information of this promotion message write link as in the parameter of URL, then, this website use js statistics codes resolves the parameter in URL, identify parameter wherein and parameter value thus, thus the tracking/monitoring achieved promoting flow.Such as: WZ website (advertiser) promotes advertisement on SEM platform.When terminal use searches for " books " by browser at this SEM platform, there is the advertisement G1 that WZ website is thrown in, click this advertisement G1, enter the webpage of WZ website, can see that in the URL opened, some parameter is: tag=xxxxhydrcn-23 & bbbbid=12345678901 (namely a part promotes the specifying information of flow), as can be seen from this part parameter, current flowing of access brings from the advertisement being numbered 1234567 of this xxxx.cn (i.e. SEM platform).Thus this URL can be resolved by js statistics codes in WZ website, confirm that this terminal use clicks advertisement G1 and accesses the flow that produces of WZ website is numbered 1234567 advertisement from xxxx.cn.
Usually, advertiser, in order to evaluate and optimize the input effect of advertisement on SEM platform, needs the popularization flow from SEM is carried out to detailed tracking monitoring and then completes statistics.And this platform existing is in order to meet this demand of advertiser, allow advertiser's write parameters in the link URL promoting material, to mark the information such as source, trigger condition of current popularization.Wherein, promoting material, is the ad material of advertiser in search engine Extension Software Platform (such as: open which webpage, keyword/advertisement trigger condition etc. after advertising creative, advertisement text, advertising pictures, click advertisement).Promote material to be identified by promotion message, such as material thrown at which platform, material be numbered how many etc.Such as:
http://www.abc.com/index.htm？from＝google&account_id＝123&ad_id＝456
In such URL, the parameter value that " from=google & account_id=123 & ad_id=456 " that boldface letter marks exists is exactly common biography ginseng (i.e. URL Parameter transfer) mode.The script js statistics codes (as used " window.location.href " in Javascript) of advertiser website can obtain current complete URL, and identify these parameters (as: from first "? " place is blocked, the data that namely data below need, form is: parameter name 1=parameter value 1 & parameter name 2=parameter value 2 " & " is adopted separately between each parameter): the parameter value google of source from parameter, the parameter value 123 of advertising accounts mark account_id parameter, the parameter value 456 etc. of advertisement and identifier ad_id parameter, just being aware of this flow is brought by No. 456 advertisement done at this google platform under the 123rd advertising accounts promoting.
But mainly there are two point defects in the tracing and monitoring technology of existing popularization flow:
(1) provide the owner of promotion message (such as advertisement) (such as advertiser) to need to carry out special processing (write parameters as in previous example) to the URL of popularization material (advertising creative in such as advertisement, keyword) corresponding to all promotion messages, cause operation easier larger.For SEM, the keyword quantity bought in usual SEM promoted account is all even hundreds of thousands up to ten thousand, if need to follow the tracks of the flow that each keyword brings have how many respectively, that just needs URL corresponding for the keyword of this hundreds of thousands all to revise one time, does not have special instrument and skill to complete.And if different statistics codes will be changed in advertiser midway, then all URL may need to change one time again.
(2) cannot compatible multiple code analysis (such as: script js code analysis or script js statistics codes).For SEM, the accuracy for the statistics codes to Common Open formula is held the suspicious attitude, and often has advertiser on oneself website, arranges the different js statistics codes of many covers, to carry out reference contrast to statistics.The URL of each advertisement can only be one, and the different recognition rule of js statistics codes to URL is different, thus causes this mode cannot compatible multiple statistics codes.Such as:
The URL form that A statistics codes requires is:
http://www.abc.com/index.htm？from＝google&account_id＝123&ad_id＝456
The URL form that B statistics codes requires is:
http://www.abc.com/index.htm？parameter＝google.123.456
If advertiser website uses B statistics codes like this, the parameter in the URL of the form that its None-identified A is such.
Summary of the invention
In view of the above problems, propose the present invention to provide one to overcome prior art defect, the network operation recording method solving the problem or solve the problem at least in part and corresponding system.
According to one aspect of the present invention, provide a kind of network operation recording method, it comprises: based on the operation to data object obtained, the information relevant to described data object is write packet; Packet is resolved, by the information of acquisition with global variable record, processes for based on each recorded global variable.
Wherein, the described operation to data object based on obtaining, the information relevant to described data object is write packet, comprise: the parameter relevant to described data object and parameter value thereof, based on the operation to data object obtained, are written to the cookies file of client in cookies mode by server end.
Wherein, the described parsing carried out packet, by the information of acquisition with global variable record, being comprised: obtained by scripted code js and resolve described packet, the information of acquisition being returned, and the described information returned is carried out record with js global variable.
Wherein, describedly to process based on each recorded global variable, comprising: by script statistics codes js, read the described global variable of record, identify the information corresponding to each global variable, and process statistical analysis carried out to described information and completes flow tracing and monitoring.
Wherein, described information comprises following at least one item: platform identification, account identification, class indication, content identification; And/or described process comprises: the field of parameter with corresponding flow indicator is associated, to determine traffic source corresponding to this parameter and parameter value thereof and/or to add up the flow of originating from different flow.
According to another aspect of the present invention, provide a kind of network operation register system, it comprises: operation recording device of transit, based on the operation to data object obtained, the information relevant to described data object is write packet; Resolve tape deck, packet is resolved, by the information of acquisition with global variable record, process for based on each recorded global variable.
Wherein, operation recording device of transit also comprises: the parameter relevant to described data object and parameter value thereof, based on the operation to data object obtained, are written to the cookies file of client in cookies mode by server end.
Wherein, resolve tape deck also to comprise: obtained by scripted code js and resolve described packet, the information of acquisition is returned, and the described information returned is carried out record with js global variable.
Wherein, describedly to process based on each recorded global variable, comprising: by script statistics codes js, read the described global variable of record, identify the information corresponding to each global variable, and process statistical analysis carried out to described information and completes flow tracing and monitoring.
Wherein, described information comprises following at least one item: platform identification, account identification, class indication, content identification; And/or described process comprises: the field of parameter with corresponding flow indicator is associated, to determine traffic source corresponding to this parameter and parameter value thereof and/or to add up the flow of originating from different flow.
Compared with prior art method and system of the present invention, the mode that the record of the information (as: parameter) of the operation Network Based adopting packet (as: cookies) to combine with script js global variable (i.e. cookies+js global variable) stores, identifies, transmits, substitute URL Parameter transfer mode traditional in prior art, effectively overcome the process defects such as the URL parsing complicated in conventional art, operation easier is large and identification, simplify Parameter transfer mode, improve the efficiency of the process such as such as network traffics tracing and monitoring.Further, adopt the mode directly reading js global variable, the compatible all kinds of scripted code of energy is as js statistics codes.Further, also on the whole, improve the efficiency of the process such as such as network access traffic tracing and monitoring, and, simplify processing procedure.
Above-mentioned explanation is only the general introduction of technical solution of the present invention, in order to technological means of the present invention can be better understood, and can be implemented according to the content of specification, and can become apparent, below especially exemplified by the specific embodiment of the present invention to allow above and other objects of the present invention, feature and advantage.
Accompanying drawing explanation
By reading hereafter detailed description of the preferred embodiment, various other advantage and benefit will become cheer and bright for those of ordinary skill in the art.Accompanying drawing only for illustrating the object of preferred implementation, and does not think limitation of the present invention.And in whole accompanying drawing, represent identical parts by identical reference symbol.In the accompanying drawings:
Fig. 1 shows general flow chart according to one embodiment of the method for the invention;
Fig. 2 shows detail flowchart according to one embodiment of the method for the invention;
Fig. 3 shows the resolution data bag according to method of the present invention and records the flow chart of an embodiment of global variable;
Fig. 4 shows the structured flowchart of an embodiment according to system of the present invention; And
Fig. 5 shows the schematic diagram of an application scenarios according to method and system of the present invention.
Embodiment
Below with reference to accompanying drawings exemplary embodiment of the present disclosure is described in more detail.Although show exemplary embodiment of the present disclosure in accompanying drawing, however should be appreciated that can realize the disclosure in a variety of manners and not should limit by the embodiment set forth here.On the contrary, provide these embodiments to be in order to more thoroughly the disclosure can be understood, and complete for the scope of the present disclosure can be conveyed to those skilled in the art.
Technical scheme of the present invention can be applied to website to process such as the tracing and monitorings of its flow on internet platform, and the tracing and monitoring of the popularization flow of internet platform self, further, website can be also applied to its tracing and monitoring of popularization flow on the Internet Extension Software Platform and the tracing and monitoring of the popularization flow of the Internet Extension Software Platform self.
As shown in Figure 1, Fig. 1 is general flow chart according to one embodiment of the method for the invention.
This network operation recording method, comprising: based on the operation to data object obtained, the information relevant to described data object is write packet (step S110); Packet is resolved, by the information of acquisition with global variable record, carries out processing (step S120) for based on each recorded global variable.
Wherein, the information relevant to described data object, includes but not limited to: corresponding to the details of data object.Packet, includes but not limited to: the encrypted packets such as cookies file.This process, includes but not limited to traffic monitoring, flow tracking etc.
Particularly, can the data object shown be operated, obtain this operation, by the details write packet corresponding to described data object.Thus, when after this packet of acquisition, can resolve it and obtain details, by the details of acquisition with global variable record, process for based on each recorded global variable.
Further, details, include but not limited to each parameter relevant to data object and parameter value thereof, etc.Write packet, comprises write encrypted packets, etc.Such as: based on the operation to the data object shown obtained, by the information relevant to data object write encrypted packets; The encrypted packets obtained is resolved, the parameter obtain parsing and parameter value thereof are with global variable record, for the reading based on each global variable to record, identify the parameter corresponding to each global variable and parameter value thereof, and then, the monitoring of flow is carried out according to each parameter identified and parameter value thereof, etc.
Specifically to carry out the process of traffic monitoring (flow tracking): terminal use can access internet platform or the Internet Extension Software Platform by the browser (client) on terminal equipment, and operates (such as: click, choose) the information belonging to each website that internet platform or the Internet Extension Software Platform are loaded on browser.Wherein, the information belonging to each website refer to relevant to each website or each website directly provides, various information (as promotion message, search result information etc.) on displaying/display position of being in platform.And then, operation due to this terminal use triggers platform and obtains in display location corresponding to the details of information belonging to each website, parameter in these details and parameter value thereof are provided to be written in the encrypted packets of terminal equipment by Platform Server end, as being written in cookies in cookies mode.Wherein, identify each parameter (comprising the value and parameter value that identify this parameter), also just obtain comprise parameter and parameter value thereof corresponding to the details of information belonging to each website.And then the owner website of internet platform or the Internet Extension Software Platform or each information, can determine the flowing of access of website according to these parameters and parameter value thereof, as utilized, flowing of access is determined to the statistical analysis etc. of parameters and parameter value thereof, etc.
Detail flowchart according to one embodiment of the method for the invention as shown in Figure 2.
In step S210 place, the parameter relevant to described data object and parameter value thereof, based on the operation to data object obtained, are written to the cookies file of client in cookies mode by server end.
Particularly, the data object shown is operated, server end obtains corresponding to the parameter in the details of described data object and parameter value thereof based on this operation obtained, and these parameters relevant to data object and parameter value is written in the cookies file of client in the mode of cookies and goes.
Wherein, at internet platform or the Internet Extension Software Platform, such as: search platform, search engine platform, consultancy Extension Software Platform, advertising platform, etc., display location can be provided show/represent various information (calling data object in the following text), these to show or the information that represents as Search Results (comprising certain content), etc.These information generally belong to and come from each website in other words.For search platform: terminal use is connected to a search platform by browser, search platform subordinate server end can load its Webpage to this browser, terminal use's input inquiry information (as: query word Query etc.), the search engine of search platform is searched for according to this Query Information, obtain corresponding data object export as Search Results and represent in display location, and, because this search platform provides promotion message display location, can when the search platform Web page loading page to browser or when Search Results output, the data object as certain content is represented in promotion message display location.Here, the internet platform such as search platform or the Internet Extension Software Platform can as the display platforms of various data object.
Wherein, data object can for comprising the data of various description content, and data object can represent various information that belong to each website, that represent on display platform or show.Wherein, describing content includes but not limited to such as: figure, image, chart, icon, text/word, audio/video, link, numeral, network address URL etc.Each data object includes parameter about the details of this data object and parameter value in display location.Parameter and parameter value can indicate or represent the details of this data object.Parameter and parameter value thereof are not limited to be added in network address URL, can incidentally data object description content place display location or describe in content, etc.
In one embodiment, can by search platform in the description content of data object, even display location residing for data object etc., add these parameters and parameter value.
Wherein, as the data object of certain content, refer in the description content of this data object to contain and promote material etc. and this data object is supplied to search platform as promotion message by the owner of this data object represents to realize popularization.Further, details corresponding to data object comprise the details of such as promotion message, these details are representated by various parameter (example: the source from parameter, account identification account_id parameter, promotion message identification number ad_id etc. of each popularization material that promotion message is corresponding, the parameter see in aforementioned conventional URL).Such as: the popularization material that promotion message is corresponding is an advertising creative, it comprises a text " bull's machine just upper cellular network ", and they can the placement position of this advertisement subsidiary in display location, advertising source website URL, advertisement numbering and affiliated promoted account etc.
Wherein, to the operation of the data object shown, comprise such as: terminal use to the various operations of data object (example: click, select, browse, mouse rollovers etc.), or variously on display platform represents operation (example: dynamic play, loading etc.).
In one embodiment, based on the operation to data object, display platform subordinate server will obtain corresponding to the parameter of the details of this data object and parameter value thereof (such as: other being attached to the owner/supplier website that is in data object display location or that be added on data object describe in content), and write in the cookies file of browser end by platform service end program control parameter and parameter value thereof in cookies mode, as: Transfer Parameters and parameter value thereof are to browser and write cookies file, etc.For search platform, to the operation of the data object be presented in display location, at least can comprise: terminal use is when browsing the various data object that search platform is shown, browse operation, clicking operation can be carried out to data object, choose operation, roll mouse operation, input one or more in the various operation such as confirmation, or, the various data objects that this platform carries out to browser Web page loading to represent etc. in various operation one or more.These operations can trigger the extraction (acquisition of parameter and parameter value thereof) of display platform (server end) to data object details, such as: the operation of Platform Server end response terminal user, the redirect of the details page on the data object owner website that the website links URL of data object indicates, simultaneously, obtain each parameter relevant to this data object and parameter value that are added in display location, Transfer Parameters and parameter value to browser side record, etc.
In one embodiment, platform service end program can by the parameters of representative details that obtains and its parameter value, all with this platform of cookies mode write-access, carry out the browser end that operates, form the cookies file (encrypted packets) that have recorded cookies value, and be stored in the browser place terminal equipment carrying out the terminal use operated.Wherein, each cookies value here comprises corresponding parameter and parameter value thereof.In addition, the operation based on terminal use can also access this data object affiliated web site.Such as: terminal use is by browser access one internet platform or the Internet Extension Software Platform, and when clicking operation is produced to the data object that platform represents, parameter and the parameter value of the details of its correspondence is obtained by platform, the server of platform can utilize http agreement, parameter and parameter value thereof are supplied to browser and write in cookies mode, this write comprises corresponding to the parameters in the details of data object and parameter value thereof, be written in cookies as cookies value, and be stored in terminal use and (be namely stored in client) on the terminal device.Cookies is the encrypted packets adopted in a kind of Internet technology.And then this clicking operation can also make platform according to the link URL of the affiliated web site of this data object, there is redirect to this website with access to should the details page of data object.
Extension Software Platform is searched for for SEM, advertisement is while SEM platform represents, the link URL etc. of the owner website of the advertisement position of these advertisements represented in other words residing for this advertisement or this advertisement, include advertisement details, these details representated by various parameter, and to there being corresponding parameter value (from, account_id, ad_id etc. as in URL in traditional parameters transfer mode).When loading showing advertisements terminal use clicking the advertisement position residing for the advertisement or this advertisement shown in other words, the various parameter and the parameter value that represent these advertisement details is obtained by triggering this platform, and, write in cookies mode, form the cookies packet that have recorded cookies value.
Suppose that the word segment of terminal use to this advertisement shown on search platform is clicked, due to search platform performing search operation, it can obtain the details corresponding to this advertisement: channel code channelcode parameter and parameter value book thereof, the platform label tag parameter of platform itself and parameter value googhydrcn thereof, the advertisement and identifier hvadid parameter of this advertisement itself and parameter value 37483559676 thereof, etc., represent successively: website " www.amazon.cn " promotes the SEM platform google.cn of advertisement, according to No. 3748355 advertisement that the search word search that is books book represents.And, by the server by utilizing http agreement (javascript) of SEM platform, these parameters and parameter value thereof are delivered to browser, are written in cookies in cookies mode, be deposited in terminal use institute on the terminal device as encrypted packets.Then, can also according to URL in the description of this advertisement " http:
www.amazon.cn" occur, to the redirect of this website, to access the details page i.e. website of this ad owner/supplier of this advertisement.Further, for this type popularization information of advertisement, be included in the various parameters that the popularization material corresponding to promotion message that platform carries out representing comprises (example: subsidiary or interpolation).Represent the parameter of details such as: throw in platform (platform of the demonstrating data object) mark of advertisement, advertiser's (account) mark, ad classification, ad content mark etc.The parameter value of these parameters and its correspondence, as platform be xxxx.cn, account is 123, be categorized as A07 electric type, advertisement is No. 456, etc., write in cookies mode after can being obtained by platform, namely these parameters and parameter value as cookies value record in cookies.
In step S220 place, obtained by scripted code js and resolve described packet, the information of acquisition is returned, and the described information returned is carried out record with js global variable.
Concrete as, platform operates data object terminal use, and Platform Server end at once obtains the parameter of the details of data object and parameter value and writes browser end packet, and afterwards, platform is also to the details page website URL redirect of data object.The process of this redirect action comprises the unlatching that platform URL closes to website URL, this platform URL just closed and website URL be about to open a moment (namely the webpage of owner website loads), owner website or platform itself, can the proprietary scripted code js of calling platform, obtain from browser and require the packet of this browser of write according to platform service end program and resolve this packet by the proprietary scripted code js of platform.Further, platform invoke or when the parameter that obtains after resolving and parameter value thereof write at browser end in the mode of js global variable to calling platform proprietary js in website during browser Web page loading by website, and record.
Specifically shown in Figure 3, record the flow chart of an embodiment of global variable according to the resolution data bag of method of the present invention.
In step S310 place, the packet obtained is decrypted.
Wherein, provide data object to do to internet platform or the Internet Extension Software Platform the website represented, even platform itself, needs the traffic monitoring that conducts interviews.Website or platform itself can by the proprietary scripted code js (proprietary js) of calling platform, the browser end of packet is written with from the requirement according to Platform Server, (as: accessing on the terminal equipment at terminal use place of these platforms), obtains the packet stored.These packets are written to the browser end of terminal equipment by this platform service end program.And then, this packet is decrypted, obtains decrypted data packet.
Wherein, platform operates data object terminal use, parameter and parameter value write browser end packet, and operate thus, further, platform is also to the details page website URL redirect of data object, and just closed and a moment that website URL has just opened at this platform URL, website (even this platform) calls proprietary js and obtain this packet from browser end.
In one embodiment, all kinds of display platforms of traffic monitoring of needing to conduct interviews can obtain the packet of this encryption of cookies document/file by the browser of the terminal use of this platform of access.Particularly, because cookies needs to obtain from the end-user browses device of requested display platform search or loading, then only have this platform could obtain cookies file, and the scripted code js file (proprietary js) utilizing this platform proprietary could be responsible for deciphering, obtain decrypted data packet thus, i.e. cookies decrypted packet.Based on operation, the parameter of platform acquisition and parameter value thereof are required according to the serve end program of Platform Server end with the browser of cookies write in this browser and step S210.
Wherein, cookies has the cross-cutting attribute that cannot read, thus the cookies write by territory, platform place, also the scripted code js under same domain is just only had to read, thus, also only have this platform could obtain the cookies of its write browser end, and this platform service end just can be decrypted.Such as: the cookies that abc.com writes, can only just can get by abc.com/sample.js, efg.com/other.js cannot get.And, for the consideration of information security, encryption be have also been made to the information of cookies itself, such as original information is id=123, but be perform the information id=202cb962ac59075b964b07152d234b70 after cryptographic algorithm (such as md5) calculating by scripted code js proprietary under territory residing for this platform when writing cookies, 202cb962ac59075b964b07152d234b70 cannot be reduced into 123 by other program codes, also only has the proprietary js of this platform can realize corresponding deciphering.
In one embodiment, according to when generating cookies file to the operation of data object to browser write cookies, platform also performs the data object owner website URL redirect at the details page place that the link to data object indicates, in jump procedure, website or the proprietary js of platform self calling platform obtain by this cookies file that parameter and parameter value thereof write with cookies from browser end, and utilize this proprietary js, this cookies file is decrypted, such as: the cookies value obtained in cookies file reads and is decrypted by this platform service end by the proprietary js of calling platform.
In step S320 place, from the packet after the deciphering of decomposing, read out each parameter and parameter value thereof.
Concrete example as: the packet after deciphering is decomposed, reads in other words by website calling platform proprietary js the parameter in packet and parameter value extracted one by one.
In one embodiment, the proprietary script js of platform, after deciphering cookies, continues to decompose the content in cookies.The value (i.e. cookies value) of the part cookies comprised in these contents, corresponding parameter and parameter value (parameter namely in step S210 write cookies and parameter value) thereof.Cookies value in content is read, namely reads parameter and parameter value thereof.Further, to the cookies value of the deciphering that cookies file decryption obtains, browser end can also be returned.
In step S330 place, each parameter and parameter value thereof are carried out record with global variable respectively.
Concrete as: website is when to browser Web page loading, and proprietary scripted code js is called in website, by turn back to the deciphering of browser end cookies value corresponding to each parameter (comprising its parameter value), respectively with script js global variable record.
Such as: proprietary js is called in website, read and turn back to deciphering and cookies value after decomposing of browser end, i.e. parameter (comprising its parameter value), and complete at browser end and write (comprising its parameter value) parameter the process of js global variable as and record js global variable.Namely based on the write to the js global variable completed at browser end, record each global variable, and, by website or platform by the reading by carrying out js global variable during browser access, obtain the parameter (comprising its parameter value) that global variable can identify the instruction of this global variable.
In step S230 place, by script statistics codes js, read the described global variable of record, identify the information corresponding to each global variable, statistical analysis is carried out to described information and completes process.
Wherein, carry out statistical analysis to described information and complete process including but not limited to: carry out statistical analysis to described information and the tracing and monitoring completed flow.Particularly, process based on each recorded global variable, comprising: based on the reading of each global variable to record, identify the parameter corresponding to each global variable, to carry out the process such as flow tracking monitoring according to this parameter.
Parameter wherein and parameter value thereof is obtained because current platform obtains and resolved packet (cookies), and then, also with js global variable, record is carried out to parameter wherein and parameter value, then arbitrary script js code can read described script js global variable, and read the parameter (and parameter value) that each global variable just can identify correspondence, and then obtain the detail information corresponding to described data object comprising the parameter identified.Such as, the arbitrary traffic statistics code of owner website can realize reading this global variable following the trail of to realize flow.Such as: the analysis such as platform needs to monitor the flowing of access of self, tracking, monitoring trace routine/software/the equipment etc. of platform, arbitrary script js (as js statistics codes, code analysis etc.) can be adopted to complete the reading of js global variable, similar, website (such as: the possessory website of data object) or the platform of each viewed device end access also can obtain these js global variables, its monitoring trace routine/software/equipment etc. also can adopt arbitrary script js just to read this js global variable, identifies corresponding parameter (and parameter value).
Further, this cookies file comprising cookies value can be resolved owing to utilizing the proprietary js file of platform, thus also each cookies value can be read, each cookies value represents corresponding parameter (comprising its parameter value), and these parameters combine the details that can indicate corresponding data object.Once these cookies value js global variables are carried out record, then any js code (as flow tracking code analysis such as js statistics codes, statistical tools), directly can both read this js global variable, read js global variable value, also just obtain corresponding parameter (comprising parameter value).Namely parameter is found identifies in other words, and is added up by js statistics codes, just can obtain the details of parameter representative.
Wherein, for the flow of website, usually several index can be adopted, and PV (PageView, page browsing amount), UV (UniqueVisitor, independent visitor's number) be modal two indices in traffic monitoring, UV is used to measurement potential user amount, PV is on the basis of customer volume, the quality that visitor circulates in website can also be weighed, a visitor (UV=1) equally, only open a webpage just to have left in A website, PV=1, and after a webpage is opened in B website, continue other 9 webpages having browsed website, PV=10, under normal circumstances, we can think that the quality of B website is higher.
Traffic monitoring program can record a detail to browse each time (PV) of each visitor (UV), and detail can comprise: access time, visitor ip, have accessed which page, platform identification/platform id (as: Extension Software Platform id), account id (as: promoted account id), classification id (as: spread sorting id), content id (as: promotional content id), visitor device, the field such as visitor's screen resolution.Statistical analysis is carried out to all details and namely can know that different sources brings how many times UV and PV respectively.
Field in the detail of flow indicator PV, UV, can be corresponding with every aforementioned parameters, like this, when identifying parameter and parameter value thereof, parameter and parameter value thereof can be delivered in the field of corresponding flow indicator detail by js statistics codes, complete statistical analysis computing in other words, and obtain corresponding flow indicator data.As: parameter is associated with the field in the detail of corresponding flow indicator, to determine and the traffic source brought of statistical parameter and parameter value thereof.Example: the flow that this advertisement brings shown by the flow which advertisement brings, which platform, etc.
The present invention js global variable instead of URL parameter and carries out information transmission, without the need to doing special processing (such as without the need to pre-write parameters and parameter value thereof in URL link) to the URL of mass data object, the js code read or instrument etc. are preset without the need to the special form for certain URL, arbitrary js instrument can use, simple and convenient, efficiency getparms is improved, and simplifies the operation easier of tracing and monitoring flow.Meanwhile, decrease the URL of amendment relative to the details of data object, make the server of display platform also mitigate load.
For SEM platform, when certain advertisement is clicked, its cookies is formed, and then obtain cookies file by this platform, the proprietary js file of platform is responsible for after this cookies document analysis, cookies value can be read out, and adopt these cookies values of js global variable mode record.Like this, the js statistics codes of advertiser by A form or the js statistics codes of B form, can both read js global variable thus obtain the parameter that cookies value can obtain corresponding data object details, the details of these parameters representative are also just acquired naturally.Thus, instead of URL parameter with js global variable and carry out information transmission, advertiser need not do special processing to the popularization URL of magnanimity again, if want to add multiple simultaneously or replace new js statistics codes and also become very convenient, direct interpolation or replace, the monitoring (as statistics etc.) simply completing parameter identification and flowing of access expeditiously can be realized, significantly reduce SEM advertiser for the operation easier promoting flow detailed tracking, in addition, because advertiser is without the need to revising a large amount of popularization material URL, load is also mitigated concerning the server of advertisement launching platform.
Be applied to an example of SEM search engine Extension Software Platform (being called for short SEM Extension Software Platform) below with the inventive method, be described in further detail, as shown in Figure 5:
First, advertiser can submit at SEM Extension Software Platform the advertisement (advertisement material includes but not limited to: text, picture, link URL, keyword, bid) that will throw in, suppose that the advertisement text submitted to is " bull's machine is upper cellular network just " here, link URL is
http:// shouji.com, keyword is " Samsung mobile phone ".
Then, as step S510, when user loads the SEM Extension Software Platform page by browser, active user can at SEM Extension Software Platform by search engine search " Samsung mobile phone ", and Search Results represents in the display location of this Extension Software Platform, comprise this advertisement " bull's machine is upper cellular network just " in this Search Results, and this advertisement can be shown.
Then, as step S520, when user clicks this advertisement time, this Extension Software Platform server end, according to serve end program, will obtain and corresponding for this advertisement information (placement position, advertisement numbering, affiliated promoted account etc.) is passed to browser side and is written in the cookies of this user browser current.These information represent with parameter and corresponding parameter value mode thereof, and such as various marks etc., parameter and parameter value thereof can as the cookies values of cookies file.
Afterwards, as step S530, when user clicks advertisement, the URL that acquisition advertisement is corresponding and first step advertiser are arranged
http:// shouji.comURL, the browser of user can jump to the details page of advertisement affiliated web site according to this URL.Now (concrete as: close from the URL of platform, the URL of advertiser website is about to open at the moment), value (cookies value and parameter and parameter value) after js proprietary on this Extension Software Platform can read and resolve in the cookies file of previous step, and write js global variable.Here, the webpage of advertiser website is in loading procedure, and a process of advertiser website can obtain this cookies file and resolve by the proprietary js of calling platform, parameter is turned back to browser end and writes js global variable.The webpage of advertiser website has the code of the traffic monitoring to own website.And, this redirect action is slightly later to platform and gets parms and the action of parameter value, can guarantee that data are more accurate, such as, double-click because of carelessness when clicking advertisement, and reality only needs a generation redirect, and can obtain and resolve the cookies file of browser end previous step write by the advertiser website proprietary js of calling platform, and writing js global variable.
Finally, as step S540, the traffic monitoring of platform or website or trace routine or equipment, such as aforementioned advertiser website also has another process, can pass through self arrange script statistics codes (js code) or from third-party js code, read the js global variable that previous step is write, thus obtain the details such as traffic source and carry out statistical summaries and Machining Analysis.Such as, the general covert reading manner of javascript, can read js global variable, example: varid=global_id.
As step S550, identify parameter corresponding to the js global variable relevant to flow and parameter value, obtain statistic analysis result, to promote flow tracking (monitoring), promote flow tracking and relate to following parameter:
Extension Software Platform (platform id): from which platform, than if any advertiser have input advertisement at the multiple platform such as google, facebook, yahoo, need the flow to different platform is brought to be identified.
Promoted account mark (account id): some large advertisers can open multiple promoted account at same Extension Software Platform, to meet the demand that similar different portions are responsible for oneself product promotion separately, such as P&G, an account may be had and promote shampoo specially, an account promotes cosmetics specially, is at this time identified the flow that different account is brought with regard to needing.
Spread sorting mark (classification id): same account is at same platform, multiple popularizing form may be had, such as there are the polytypes such as video ads, display advertising, copy, at this time just need the flow to dissimilar advertisement brings to be identified.
Ad content mark (content id): the same adline of the same account of same platform, many advertisements may be there are, such as, under P&G is responsible for the account of popularization shampoo, video ads equally, may have one is promote Rejoice, and one is promote Pantene, at this time needs the flow to each advertisement brings to be identified.
The parameter value of above-mentioned parameter and correspondence thereof, owing to being all recorded as js global variable in the present invention, thus, when website or platform are to traffic monitoring, only need the script js of arbitrary statistics just js global variable can be obtained, namely corresponding parameter and parameter value thereof is obtained, thus simply efficiently these parameters and parameter value thereof to be obtained and the algorithm (as statistic algorithm) putting into traffic monitoring program calculates, as: the PV measuring advertisement, the flow indicators such as UV, and the field of the detail in this flow indicator is associated with the parameters of advertisement, thus obtain corresponding flow from which advertisement, which from Extension Software Platform come, etc..
Present invention also offers a kind of network operation register system.The structured flowchart of system according to an embodiment of the invention as shown in Figure 4.This system 400 comprises: operation recording device of transit 410, for based on the operation to data object obtained, the information relevant to described data object is write packet, and concrete function and process thereof are see step S110; Resolving tape deck 420, for resolving packet, by the information of acquisition with global variable record, processing for based on each recorded global variable, concrete function and process thereof are see step S120.
Wherein, operation recording device of transit 410 also comprises: server end is based on the operation to data object obtained, the parameter relevant to described data object and parameter value thereof are written to the cookies file of client in cookies mode, and concrete function and process thereof are see step S210.Resolve tape deck 420 also to comprise: obtained by scripted code js and resolve described packet, the information of acquisition is returned, and the described information returned is carried out record with js global variable, concrete function and process see step S220, further, by script statistics codes js, read the described global variable of record, identify the information corresponding to each global variable, carry out statistical analysis and the tracing and monitoring that completes flow to described information, concrete function and process thereof are see step S230.
The function realized due to the system of the present embodiment is substantially corresponding to the embodiment of the method shown in earlier figures 1 to Fig. 3, therefore not detailed part in the description of the present embodiment, see the related description in previous embodiment, can not repeat at this.
Intrinsic not relevant to any certain computer, virtual system or miscellaneous equipment with display at this algorithm provided.Various general-purpose system also can with use based on together with this teaching.According to description above, the structure constructed required by this type systematic is apparent.In addition, the present invention is not also for any certain programmed language.It should be understood that and various programming language can be utilized to realize content of the present invention described here, and the description done language-specific is above to disclose preferred forms of the present invention.
In specification provided herein, describe a large amount of detail.But can understand, embodiments of the invention can be put into practice when not having these details.In some instances, be not shown specifically known method, structure and technology, so that not fuzzy understanding of this description.
Similarly, be to be understood that, in order to simplify the disclosure and to help to understand in each inventive aspect one or more, in the description above to exemplary embodiment of the present invention, each feature of the present invention is grouped together in single embodiment, figure or the description to it sometimes.But, the method for the disclosure should be construed to the following intention of reflection: namely the present invention for required protection requires feature more more than the feature clearly recorded in each claim.Or rather, as claims below reflect, all features of disclosed single embodiment before inventive aspect is to be less than.Therefore, the claims following embodiment are incorporated to this embodiment thus clearly, and wherein each claim itself is as independent embodiment of the present invention.
Those skilled in the art are appreciated that and adaptively can change the module in the equipment in embodiment and they are arranged in one or more equipment different from this embodiment.Module in embodiment or unit or assembly can be combined into a module or unit or assembly, and multiple submodule or subelement or sub-component can be put them in addition.Except at least some in such feature and/or process or unit be mutually repel except, any combination can be adopted to combine all processes of all features disclosed in this specification (comprising adjoint claim, summary and accompanying drawing) and so disclosed any method or equipment or unit.Unless expressly stated otherwise, each feature disclosed in this specification (comprising adjoint claim, summary and accompanying drawing) can by providing identical, alternative features that is equivalent or similar object replaces.
In addition, those skilled in the art can understand, although embodiments more described herein to comprise in other embodiment some included feature instead of further feature, the combination of the feature of different embodiment means and to be within scope of the present invention and to form different embodiments.Such as, in the following claims, the one of any of embodiment required for protection can use with arbitrary compound mode.
All parts embodiment of the present invention with hardware implementing, or can realize with the software module run on one or more processor, or realizes with their combination.It will be understood by those of skill in the art that the some or all functions that microprocessor or digital signal processor (DSP) can be used in practice to realize according to the some or all parts in the device of the backup log of the embodiment of the present invention.The present invention can also be embodied as part or all equipment for performing method as described herein or device program (such as, computer program and computer program).Realizing program of the present invention and can store on a computer-readable medium like this, or the form of one or more signal can be had.Such signal can be downloaded from internet website and obtain, or provides on carrier signal, or provides with any other form.
The present invention will be described instead of limit the invention to it should be noted above-described embodiment, and those skilled in the art can design alternative embodiment when not departing from the scope of claims.In the claims, any reference symbol between bracket should be configured to limitations on claims.Word " comprises " not to be got rid of existence and does not arrange element in the claims or step.Word "a" or "an" before being positioned at element is not got rid of and be there is multiple such element.The present invention can by means of including the hardware of some different elements and realizing by means of the computer of suitably programming.In the unit claim listing some devices, several in these devices can be carry out imbody by same hardware branch.Word first, second and third-class use do not represent any order.Can be title by these word explanations.
Claims (10)
1. a network operation recording method, it comprises:
Based on the operation to data object obtained, the information relevant to described data object is write packet;
Packet is resolved, by the information of acquisition with global variable record, processes for based on each recorded global variable.
2. method according to claim 1, wherein, the described operation to data object based on obtaining, writes packet by the information relevant to described data object, comprising:
The parameter relevant to described data object and parameter value thereof, based on the operation to data object obtained, are written to the cookies file of client in cookies mode by server end.
3. method according to claim 1 and 2, wherein, the described parsing carried out packet, by the information of acquisition with global variable record, comprising:
Obtained by scripted code js and resolve described packet, the information of acquisition is returned, and the described information returned is carried out record with js global variable.
4. according to the method one of claims 1 to 3 Suo Shu, wherein, describedly to process based on each recorded global variable, comprising:
By script statistics codes js, read the described global variable of record, identify the information corresponding to each global variable, and process statistical analysis carried out to described information and completes flow tracing and monitoring.
5. according to the method one of Claims 1 to 4 Suo Shu, wherein, described information comprises following at least one item: platform identification, account identification, class indication, content identification; And/or described process comprises: the field of parameter with corresponding flow indicator is associated, to determine traffic source corresponding to this parameter and parameter value thereof and/or to add up the flow of originating from different flow.
6. a network operation register system, it comprises:
Operation recording device of transit, based on the operation to data object obtained, writes packet by the information relevant to described data object;
Resolve tape deck, packet is resolved, by the information of acquisition with global variable record, process for based on each recorded global variable.
7. system according to claim 6, wherein, operation recording device of transit also comprises:
The parameter relevant to described data object and parameter value thereof, based on the operation to data object obtained, are written to the cookies file of client in cookies mode by server end.
8. the system according to claim 6 or 7, wherein, resolve tape deck and also comprise:
Obtained by scripted code js and resolve described packet, the information of acquisition is returned, and the described information returned is carried out record with js global variable.
9. according to the system one of claim 6 ~ 8 Suo Shu, wherein, describedly to process based on each recorded global variable, comprising:
By script statistics codes js, read the described global variable of record, identify the information corresponding to each global variable, and process statistical analysis carried out to described information and completes flow tracing and monitoring.
10. according to the system one of claim 6 ~ 9 Suo Shu, wherein, described information comprises following at least one item: platform identification, account identification, class indication, content identification; And/or described process comprises: the field of parameter with corresponding flow indicator is associated, to determine traffic source corresponding to this parameter and parameter value thereof and/or to add up the flow of originating from different flow.
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