CN105516270B

CN105516270B - Information-pushing method and device

Info

Publication number: CN105516270B
Application number: CN201510857769.XA
Authority: CN
Inventors: 郑志光; 陈现麟; 刘国明
Original assignee: Xiaomi Inc
Current assignee: Xiaomi Inc
Priority date: 2015-11-30
Filing date: 2015-11-30
Publication date: 2018-11-30
Anticipated expiration: 2035-11-30
Also published as: CN105516270A

Abstract

The disclosure is directed to information-pushing method and device, the method includes：The push request for carrying target identification is received, the target identification includes the terminal iidentification of user identifier and intelligent terminal；Determine the target object mark and target plug-in mark of information to be presented corresponding with the target identification；Target object mark and target plug-in mark are pushed into the corresponding intelligent terminal of the target identification, the corresponding information to be presented of target object mark is shown so that the intelligent terminal is identified according to the target plug-in.Not only there is information to be presented in the information that the disclosure is shown, while additionally providing the corresponding function of plug-in unit, improves user's operation efficiency.

Description

Information-pushing method and device

Technical field

This application involves field of communication technology more particularly to information-pushing methods and device.

Background technique

The network information service is that Information Service Institution is the information requirement for meeting user, provides process by computer network The general name of the information and service that process, arrange, it includes the working process of the information content, the offer of the information content, the information content Storage and acquisition, network value added service, information consulting service etc..At present in pushed information, server pull waits pushing away The information content sent, and the information content is shown on the fixation position of terminal interface, such as by commodity picture to be pushed, quotient The name of an article claims etc. to show on billboard, and user is by triggering the information content, into the corresponding details page of the information content, with Just user executes subsequent operation, such as purchase operation etc. in details page.This push mode, user are only capable of viewing corresponding Text information or pictorial information, needing to click just can enter details page and executes feature operation, and operating efficiency is low.

Summary of the invention

To overcome the problems in correlation technique, present disclose provides information-pushing method and devices.

According to the first aspect of the embodiments of the present disclosure, a kind of information-pushing method is provided, the method is used in server, The method includes：

The push request for carrying target identification is received, the target identification includes the terminal of user identifier and intelligent terminal Mark；

Determine the target object mark and target plug-in mark of information to be presented corresponding with the target identification；

Target object mark and the target plug-in are identified and push to the corresponding intelligent terminal of the target identification, The corresponding information to be presented of target object mark is opened up so that the intelligent terminal is identified according to the target plug-in Show.

Optionally, the reception carries the push request of target identification, including：

Receive the logging request for carrying user identifier；Or,

Receive the push request for carrying IP address of terminal；Or,

Receive the push request for carrying terminal type.

Optionally, the target identification is user identifier, the method also includes：

Obtain the corresponding historical viewings information of the user identifier in preset time period；

The target object mark of information to be presented is determined according to the proposed algorithm and the historical viewings information that prestore；

The target object is searched from the first mapping table prestored identifies corresponding target plug-in mark, described the Record has the corresponding relationship of object identity and corresponding plug-in unit mark in one mapping table；

The corresponding relationship for establishing the user identifier and target object mark and target plug-in mark, obtains second pair Answer relation table；

The target object of determination information to be presented corresponding with the target identification identifies and target plug-in mark, packet It includes：

The target object mark of information to be presented corresponding with the user identifier is searched from second mapping table Know and target plug-in identifies.

Optionally, the basis prestores proposed algorithm and the historical viewings information determine the target pair of information to be presented As mark, including：

The difference for calculating the browsing time of object in current time and historical viewings information, determines history according to the difference The priority for browsing information determines that the target object of information to be presented identifies according to the priority of the historical viewings information；

Or,

The browsing time for calculating object in historical viewings information, determines the excellent of historical viewings information according to the browsing time First grade determines that the target object of information to be presented identifies according to the priority of the historical viewings information；

Or,

The preferential of historical viewings information is determined according to the browsing time of object and/or browsing time in historical viewings information Grade obtains related information associated with the historical viewings information of highest priority, by the object identity in the related information It is determined as the target object mark of information to be presented.

Optionally, the target identification is IP address of terminal, determination letter to be presented corresponding with the target identification The target object mark and target plug-in mark of breath, including：

Intelligent terminal said target region is determined according to the IP address of terminal；

According to the corresponding relationship that the region prestored and object identity and plug-in unit identify determine the target area it is corresponding to Show the target object mark and target plug-in mark of information.

According to the second aspect of an embodiment of the present disclosure, a kind of information-pushing method is provided, the method is used for intelligent terminal In, the method includes：

The push request for carrying target identification is sent to server, the target identification includes that user identifier and intelligence are whole The terminal iidentification at end；

Receive the target object mark and target plug-in mark of the information to be presented of server response；

It determines that the target plug-in identifies corresponding target plug-in, and the target is determined according to target object mark Parameter information needed for plug-in unit；

The target plug-in is called, and the corresponding resource of the parameter information is loaded by the target plug-in, according to institute Resource is stated to be shown the corresponding information to be presented of target object mark.

Optionally, in the server, described device includes for described device configuration：

Request receiving module is configured as receiving the push request for carrying target identification, and the target identification includes using The terminal iidentification of family mark and intelligent terminal；

Determining module is identified, is configured to determine that the target object mark of information to be presented corresponding with the target identification It is identified with target plug-in；

Info push module is configured as identifying the target object and target plug-in mark pushes to the mesh Mark identifies corresponding intelligent terminal, so that the intelligent terminal is identified according to the target plug-in to target object mark pair The information to be presented answered is shown.

Optionally, the request receiving module includes at least following seed modules：

First receiving submodule is configured as receiving the logging request for carrying user identifier；

Second receiving submodule is configured as receiving the push request for carrying IP address of terminal；

Third receiving submodule is configured as receiving the push request for carrying terminal type.

Optionally, the target identification is user identifier, and described device further includes：

Data obtaining module is browsed, is configured as obtaining the corresponding historical viewings letter of the user identifier in preset time period Breath；

Object identity determining module is configured as being determined according to the proposed algorithm and the historical viewings information that prestore wait open up Show the target object mark of information；

Plug-in unit identifies determining module, is configured as searching the target object mark from the first mapping table prestored Corresponding target plug-in identifies, the corresponding pass that record has object identity to identify with corresponding plug-in unit in first mapping table System；

Relation table establishes module, is configured as establishing the user identifier and target object mark and target plug-in mark The corresponding relationship of knowledge obtains the second mapping table；

The mark determining module includes：

First identifier determines submodule, is configured as searching and the user identifier pair from second mapping table The target object mark and target plug-in mark for the information to be presented answered.

Optionally, the object identity determining module includes at least following submodules：

First object identity determines submodule, is configured as calculating the browsing of object in current time and historical viewings information The difference of time determines the priority of historical viewings information according to the difference, according to the priority of the historical viewings information Determine the target object mark of information to be presented；

Second object identity determines submodule, is configured as calculating the browsing time of object in historical viewings information, according to The browsing time determines the priority of historical viewings information, determines letter to be presented according to the priority of the historical viewings information The target object of breath identifies；

Third object identity determines submodule, be configured as according to the browsing time of object in historical viewings information and/or Browsing time determines the priority of historical viewings information, obtains association letter associated with the historical viewings information of highest priority Breath identifies the target object that the object identity in the related information is determined as information to be presented.

Optionally, the target identification is IP address of terminal, and the mark determining module includes：

Region determines submodule, is configured as determining intelligent terminal said target region according to the IP address of terminal；

Second identifier determines submodule, is configured as the corresponding pass identified according to the region prestored with object identity and plug-in unit System determines the target object mark and target plug-in mark of the corresponding information to be presented in the target area.

Optionally, in an intelligent terminal, described device includes for described device configuration：

Request sending module is configured as sending the push request for carrying target identification, the target mark to server Know the terminal iidentification including user identifier and intelligent terminal；

Receiving module is identified, is configured as receiving the target object mark of the information to be presented of server response and target is inserted Part mark；

Information determination module is configured to determine that the target plug-in identifies corresponding target plug-in, and according to the mesh Parameter information needed for mark object identity determines the target plug-in；

Information display module is configured as calling the target plug-in, and loads the parameter by the target plug-in The corresponding resource of information identifies corresponding information to be presented to the target object according to the resource and is shown.

According to the third aspect of an embodiment of the present disclosure, a kind of information push-delivery apparatus is provided, including：

Processor；

Memory for storage processor executable instruction；

Wherein, the processor is configured to：

According to a fourth aspect of embodiments of the present disclosure, a kind of information push-delivery apparatus is provided, including：

Processor；

Memory for storage processor executable instruction；

Wherein, the processor is configured to：

The technical scheme provided by this disclosed embodiment can include the following benefits：

In the disclosure, server is searched corresponding with target identification after receiving the push for carrying target identification request Information to be presented target object mark and target plug-in mark, by target object mark and target plug-in mark push to mesh Mark identifies corresponding intelligent terminal so that intelligent terminal according to target object mark and target plug-in mark to information to be presented into Row is shown, so that the target object mark for not only pushing information to be presented, also push target plug-in mark are realized, so as to intelligent end End can be identified according to target plug-in is shown the corresponding information to be presented of target object mark, in the information of displaying not only There is information to be presented, while additionally providing the corresponding function of plug-in unit, improves user's operation efficiency.

It in the disclosure, can be pushed after receiving the logging request for carrying user identifier, to realize a starting Application program, i.e. progress information push improve the efficiency that user obtains information.

It, can be according to the area prestored after determining intelligent terminal said target region according to IP address of terminal in the disclosure The corresponding relationship that domain and object identity and plug-in unit identify determine the corresponding information to be presented in target area target object mark and Target plug-in mark makes the information of push to realize different zones push different target object identity and target plug-in mark There is regionality with function.

In the disclosure, realizes and target object mark and target plug-in mark are pushed according to terminal type, make the information of push There is specific aim with function.

In the disclosure, the target that analysis obtains information to be presented can be carried out to the corresponding historical viewings information of user identifier Object identity searches target object from the first mapping table prestored and identifies corresponding target plug-in mark, to obtain User identifier and target object identify and the corresponding relationship of target plug-in mark, and server, can basis when receiving request The corresponding relationship determines the target object mark and target plug-in mark of the corresponding information to be presented of target identification.

Intelligent terminal not only has received target object mark after sending the push for carrying target identification request in the disclosure Knowledge also has received target plug-in mark, can determine that target plug-in identifies corresponding target plug-in, and identify according to target object Parameter information needed for determining target plug-in, invocation target plug-in unit, and the corresponding resource of parameter information is loaded by target plug-in, Information to be presented is shown according to resource, not only has information to be presented in the information of displaying, while additionally providing plug-in unit pair The function of answering, user can directly operate, and improve user's operation efficiency.

It should be understood that above general description and following detailed description be only it is exemplary and explanatory, not The disclosure can be limited.

Detailed description of the invention

The drawings herein are incorporated into the specification and forms part of this specification, and shows the implementation for meeting the disclosure Example, and together with specification for explaining the principles of this disclosure.

Figure 1A is a kind of disclosure application scenario diagram of information-pushing method shown according to an exemplary embodiment.

Figure 1B is a kind of disclosure flow chart of information-pushing method shown according to an exemplary embodiment.

Fig. 2A is the flow chart of the disclosure another information-pushing method shown according to an exemplary embodiment.

Fig. 2 B is a kind of disclosure terminal push interface schematic diagram shown according to an exemplary embodiment.

Fig. 2 C is the disclosure another terminal push interface schematic diagram shown according to an exemplary embodiment.

Fig. 3 is a kind of disclosure block diagram of information push-delivery apparatus shown according to an exemplary embodiment.

Fig. 4 to Fig. 8 is the block diagram of the disclosure another information push-delivery apparatus shown according to an exemplary embodiment.

Fig. 9 is a kind of disclosure block diagram for information push-delivery apparatus shown according to an exemplary embodiment.

Figure 10 is a kind of disclosure block diagram for information push-delivery apparatus shown according to an exemplary embodiment.

Specific embodiment

Example embodiments are described in detail here, and the example is illustrated in the accompanying drawings.Following description is related to When attached drawing, unless otherwise indicated, the same numbers in different drawings indicate the same or similar elements.Following exemplary embodiment Described in embodiment do not represent all implementations consistent with this disclosure.On the contrary, they be only with it is such as appended The example of the consistent device and method of some aspects be described in detail in claims, the disclosure.

It is only to be not intended to be limiting the disclosure merely for for the purpose of describing particular embodiments in the term that the disclosure uses. The "an" of the singular used in disclosure and the accompanying claims book, " described " and "the" are also intended to including majority Form, unless the context clearly indicates other meaning.It is also understood that term "and/or" used herein refers to and wraps It may be combined containing one or more associated any or all of project listed.

It will be appreciated that though various information, but this may be described using term first, second, third, etc. in the disclosure A little information should not necessarily be limited by these terms.These terms are only used to for same type of information being distinguished from each other out.For example, not departing from In the case where disclosure range, the first information can also be referred to as the second information, and similarly, the second information can also be referred to as One information.Depending on context, word as used in this " if " can be construed to " ... when " or " when ... When " or " in response to determination ".

As shown in Figure 1A, Figure 1A is a kind of disclosure application of information-pushing method shown according to an exemplary embodiment Scene figure.In the application scenarios, including intelligent terminal and server.In the embodiment of the present disclosure, intelligent terminal can be intelligence Mobile phone, tablet computer, PDA (Personal Digital Assistant, personal digital assistant), E-book reader, more matchmakers Body player etc..Server can be individual server or server cluster.

As shown in Figure 1B, Figure 1B is a kind of disclosure process of information-pushing method shown according to an exemplary embodiment Figure, this method can be used in server, include the following steps 101 to 103：

In a step 101, the push request for carrying target identification is received, the target identification includes user identifier and intelligence The terminal iidentification of energy terminal.

Wherein, target identification can be user identifier, such as user account, user name etc..Target identification is also possible to intelligence The terminal iidentification, such as IP address of terminal, terminal type, terminal number etc. of energy terminal.

Push request, which can be, can trigger the request for executing method of disclosure, can be a preassigned request, example Such as, push request can be logging request, and when user starts the application program on intelligent terminal, intelligent terminal can be to service Device sends the logging request for carrying user identifier, and server executes method of disclosure and realize letter when detecting logging request The push of breath is rather than directly into the homepage of the application program.Push request can also be other requests, to ensure server It can be according to push request executing method of disclosure.

In a step 102, the target object mark and target for determining information to be presented corresponding with the target identification are inserted Part mark.

In this step, on the one hand, target identification pair can be determined according to the corresponding relationship of target identification and object identity The target object mark answered, and search target object from the first mapping table prestored and identify corresponding target plug-in mark Know, record has the corresponding relationship of object identity and corresponding plug-in unit mark in first mapping table.

On the other hand, it can be searched and the target according to the corresponding relationship that target identification and object identity and plug-in unit identify Identify the target object mark and target plug-in mark of corresponding information to be presented.

The corresponding relationship that target identification and object identity and plug-in unit identify can be to be existed in the form of mapping table, It can be other forms presence.Target identification and object identity and the corresponding relationship of plug-in unit mark can be it is pre-stored, with It saves and searches the time.What the corresponding relationship that target identification and object identity and plug-in unit identify was also possible to determine in real time, to improve The real-time of corresponding relationship.

Wherein, target object mark is the mark of object to be presented in information to be presented.Target plug-in mark can be mesh The ID for marking plug-in unit, in plug-in management module, the corresponding ID of each plug-in unit can determine plug-in unit according to ID.Plug-in unit is a kind of The program that the application programming interfaces centainly standardized are write out is followed, the plug-in unit in the disclosure is a kind of functional interposer, can be with It is called by main program.By taking electric business platform as an example, object can be commodity, then target object is identified as the mark of end article, example Such as target object mark can be product name, goods number or commodity ID.Plug-in unit can for " be added shopping cart " plug-in unit, " purchase " plug-in unit, " logistics " plug-in unit etc..

In step 103, target object mark and target plug-in mark are pushed into the target identification pair The intelligent terminal answered, so that the intelligent terminal is corresponding wait open up to target object mark according to target plug-in mark Show that information is shown.

As seen from the above-described embodiment, server is after receiving the push for carrying target identification request, lookup and target The target object mark and target plug-in mark for identifying corresponding information to be presented, target object mark and target plug-in are identified The corresponding intelligent terminal of target identification is pushed to, so that intelligent terminal treats exhibition according to target object mark and target plug-in mark Show that information is shown, thus realize the target object mark for not only pushing information to be presented, also push target plug-in mark, with Just intelligent terminal can be identified according to target plug-in is shown the corresponding information to be presented of target object mark, the letter of displaying Not only there is information to be presented in breath, while additionally providing the corresponding function of plug-in unit, improves user's operation efficiency.

In an optional implementation, it can receive the logging request for carrying user identifier, carried in reception After the logging request of user identifier, step 102 and step 103 are executed, to realize a starting application program, i.e. progress information pushes away It send, improves the efficiency that user obtains information.

In another optional implementation, can receive carry IP address of terminal push request when, according to The IP address of terminal determines intelligent terminal said target region；Pair identified according to the region and object identity that prestore and plug-in unit It should be related to the target object mark and target plug-in mark for determining the corresponding information to be presented in the target area.The present embodiment In, after determining intelligent terminal said target region according to IP address of terminal, can according to the region that prestores and object identity and The corresponding relationship of plug-in unit mark determines the target object mark and target plug-in mark of the corresponding information to be presented in target area, from And realize different zones push different target object identity and target plug-in mark, make the information of push and function that there is region Property.

It, can be when receiving the push for carrying terminal type request, according to pre- in another optional implementation The terminal type deposited letter to be presented corresponding with the determining received terminal type of institute of the corresponding relationship that object identity and plug-in unit identify The target object mark and target plug-in mark of breath.The present embodiment, which is realized, pushes target object mark and target according to terminal type Plug-in unit mark makes the information of push and function have specific aim.For example, determining that intelligent terminal is A class mobile phone by terminal type When, the information of the B class mobile phone better than A class handset capability can be pushed, and push " purchase " plug-in unit, user is facilitated directly to buy.

In an optional implementation, also provide it is a kind of establish user identifier and target object mark and target plug-in The method of the corresponding relationship of mark, i.e.,：

A1：Obtain the corresponding historical viewings information of the user identifier in preset time period.

Wherein, preset time period is the period of a pre-set statistical data, such as can be one month, one week Deng.

Historical viewings information is the information such as the webpage that the corresponding user of user identifier browsed before this, historical viewings letter Breath may include the information such as browsing time, object ID, User ID.

A2：The target object mark of information to be presented is determined according to the proposed algorithm and the historical viewings information that prestore.

Proposed algorithm is pre-set information sifting algorithm, can be screened from historical viewings information according to proposed algorithm The target object mark of information to be presented out.Wherein, the target object mark filtered out can be one or more.The present embodiment The mode for enumerating wherein several determining target object marks is illustrated：

First way：The difference for calculating the browsing time of object in current time and historical viewings information, according to described Difference determines the priority of historical viewings information, and the target of information to be presented is determined according to the priority of the historical viewings information Object identity.

The method is that the priority of browsing information is determined according to the difference between the time, can be by the history of highest priority Browsing information is determined as information to be presented, and obtains target object mark, and priority can also be higher than to the history of predetermined level Browsing information is determined as information to be presented, and obtains multiple target object marks.

The second way：The browsing time for calculating object in historical viewings information, determines history according to the browsing time The priority for browsing information determines that the target object of information to be presented identifies according to the priority of the historical viewings information.

The method is that the priority of browsing information is determined according to browsing time, the historical viewings of highest priority can be believed Breath is determined as information to be presented, and obtains target object mark, and the historical viewings that priority can also be higher than to predetermined level are believed Breath is determined as information to be presented, and obtains multiple target object marks.

The third mode：Historical viewings are determined according to the browsing time of object and/or browsing time in historical viewings information The priority of information obtains related information associated with the historical viewings information of highest priority, will be in the related information Object identity be determined as information to be presented target object mark.

The method obtains related information associated with the historical viewings information of highest priority, will be in the related information Object identity be determined as information to be presented target object mark, to realize push related information.

It is understood that the target object mark of information to be presented can also be determined using other proposed algorithms.

A3：The target object is searched from the first mapping table prestored identifies corresponding target plug-in mark, institute State the corresponding relationship that record in the first mapping table has object identity and corresponding plug-in unit mark.

It is analyzed and predicted for same class object identity, determines that such object identity user it is expected the operation executed, So that it is determined that the corresponding plug-in unit mark of such object identity, so as to pre-establish pair of object identity and corresponding plug-in unit mark It should be related to, generate the first mapping table.For example, commodity class mark can correspond to the mark of " shopping cart is added " plug-in unit, " purchase Buy " mark etc. of plug-in unit, order class identifies the mark etc. that can correspond to " logistics " plug-in unit.

A4：Establish the corresponding relationship of the user identifier and target object mark and target plug-in mark, acquisition the Two mapping tables.

After determining target object mark, mesh corresponding with target object mark can be searched from the first mapping table Plug-in unit mark is marked, to obtain user identifier, target object identifies, the corresponding relationship between target plug-in mark, generation second Relation table.

Wherein, for the opportunity for establishing the second mapping table, on the one hand, pushing away for target identification can be carried receiving Send and establish the second mapping table before request, for example, can be spaced preset time carry out second mapping table establish or Update, so as to receive carry target identification push request when, from the second mapping table search and user identifier The target object mark and target plug-in mark of corresponding information to be presented.This mode for pre-establishing corresponding relationship, can be with Improve search efficiency.

On the other hand, the second mapping table can be established when receiving the push for carrying target identification request, and from The target object mark and target plug-in mark of information to be presented corresponding with the user identifier are searched in second mapping table Know.The real-time of corresponding relationship acquisition can be improved in this mode for establishing corresponding relationship.

Various technical characteristics in embodiment of above can be arbitrarily combined, as long as the combination between feature is not present Conflict or contradiction, but as space is limited, it is not described one by one, therefore the various technical characteristics in above embodiment is any It is combined the range for also belonging to this disclosure.

As shown in Figure 2 A, Fig. 2A is the stream of the disclosure another information-pushing method shown according to an exemplary embodiment Cheng Tu, this method can be used in intelligent terminal, include the following steps 201 to 204：

In step 201, the push request for carrying target identification is sent to server, the target identification includes user The terminal iidentification of mark and intelligent terminal.

In step 202, the target object mark and target plug-in mark of the information to be presented of server response are received.

In step 203, it determines that the target plug-in identifies corresponding target plug-in, and is identified according to the target object Parameter information needed for determining the target plug-in.

In step 204, the target plug-in is called, and corresponding by the target plug-in load parameter information Resource identifies corresponding information to be presented to the target object according to the resource and is shown.

As seen from the above-described embodiment, intelligent terminal not only has received after sending the push for carrying target identification request Target object mark also has received target plug-in mark, can determine that target plug-in identifies corresponding target plug-in, and according to mesh Parameter information needed for mark object identity determines target plug-in, invocation target plug-in unit, and parameter information is loaded by target plug-in Corresponding resource is shown information to be presented according to resource, not only has information to be presented in the information of displaying, while also mentioning The corresponding function of plug-in unit is supplied, user can directly operate, and improve user's operation efficiency.

It is illustrated with a specific application example.

After user logs in the application of millet store, intelligent terminal initiates to carry the logging request of user account to server, Server determines that the target object mark of information to be presented corresponding with user account and target plug-in identify according to logging request, For example, target object is millet mobile phone 4C, target plug-in is identified as " shopping cart is added " mark.By target object mark and target Plug-in unit mark pushes to the corresponding intelligent terminal of target identification, and intelligent terminal receives the target of the information to be presented of server response Object identity and target plug-in mark determine that target plug-in identifies corresponding target plug-in, and are identified and determined according to target object Parameter information needed for target plug-in, invocation target plug-in unit, and the corresponding resource of parameter information is loaded by target plug-in, according to Resource is shown the information to be presented.After realizing that user logs in millet store, i.e. display has pin function Information to be presented.As shown in Figure 2 B, Fig. 2 B is that a kind of disclosure terminal push interface shown according to an exemplary embodiment shows It is intended to.

When the multiple target object marks of server push, can be shown respectively.As shown in Figure 2 C, Fig. 2 C is this public affairs Open another terminal push interface schematic diagram shown according to an exemplary embodiment.

Corresponding with the embodiment of aforementioned information method for pushing, the disclosure additionally provides information push-delivery apparatus and its is applied Terminal embodiment.

As shown in figure 3, Fig. 3 is a kind of disclosure block diagram of information push-delivery apparatus shown according to an exemplary embodiment, Described device configures in the server, and described device includes：Request receiving module 31, mark determining module 32 and information push mould Block 33.

Wherein, request receiving module 31 are configured as receiving the push request for carrying target identification, the target identification Terminal iidentification including user identifier and intelligent terminal.

Determining module 32 is identified, is configured to determine that the target object mark of information to be presented corresponding with the target identification Know and target plug-in identifies.

Info push module 33 is configured as pushing to target object mark and target plug-in mark described The corresponding intelligent terminal of target identification identifies the target object so that the intelligent terminal is identified according to the target plug-in Corresponding information to be presented is shown.

As shown in figure 4, Fig. 4 is the frame of the disclosure another information push-delivery apparatus shown according to an exemplary embodiment Figure, for the embodiment on the basis of aforementioned embodiment illustrated in fig. 3, the request receiving module 31 may include that at least one is following Submodule shows all submodules that the request receiving module 31 may include in order to which example understands, in Fig. 4：First receives Submodule 311, the second receiving submodule 312 and third receiving submodule 313.

Wherein, the first receiving submodule 311 is configured as receiving the logging request for carrying user identifier.

Second receiving submodule 312 is configured as receiving the push request for carrying IP address of terminal.

Third receiving submodule 313 is configured as receiving the push request for carrying terminal type.

As seen from the above-described embodiment, it can be pushed after receiving the logging request for carrying user identifier, thus real Existing starting application program, i.e. progress information push improve the efficiency that user obtains information；End can also be carried receiving The push request of end IP address or the push for carrying terminal type carry out information push when requesting.

As shown in figure 5, Fig. 5 is the frame of the disclosure another information push-delivery apparatus shown according to an exemplary embodiment Figure, for the embodiment on the basis of aforementioned embodiment illustrated in fig. 3, the target identification is user identifier, and described device further includes： Browsing data obtaining module 34, object identity determining module 35, plug-in unit mark determining module 36 and relation table establish module 37.

Wherein, data obtaining module 34 is browsed, is configured as obtaining in preset time period that the user identifier is corresponding goes through History browses information.

Object identity determining module 35, be configured as being determined according to the proposed algorithm that prestores and the historical viewings information to Show the target object mark of information.

Plug-in unit identifies determining module 36, is configured as searching the target object mark from the first mapping table prestored Know corresponding target plug-in mark, the corresponding pass that record has object identity to identify with corresponding plug-in unit in first mapping table System.

Relation table establishes module 37, is configured as establishing the user identifier and target object mark and target plug-in The corresponding relationship of mark obtains the second mapping table.

The mark determining module 32 includes that first identifier determines submodule 321.

Wherein, first identifier determines submodule 321, is configured as searching and the use from second mapping table Family identifies the target object mark and target plug-in mark of corresponding information to be presented.

As seen from the above-described embodiment, analysis can be carried out to the corresponding historical viewings information of user identifier obtains letter to be presented The target object of breath identifies, and target object is searched from the first mapping table prestored and identifies corresponding target plug-in mark, To obtain user identifier and target object mark and target plug-in identify corresponding relationship, server when receiving request, The target object mark and target plug-in mark of the corresponding information to be presented of target identification can be determined according to the corresponding relationship.

As shown in fig. 6, Fig. 6 is the frame of the disclosure another information push-delivery apparatus shown according to an exemplary embodiment Figure, for the embodiment on the basis of aforementioned embodiment illustrated in fig. 5, the object identity determining module 35 may include at least one Following submodules show all submodules that the object identity determining module 35 may include in order to which example understands, in Fig. 6： First object identity determines that submodule 351, the second object identity determine that submodule 352 and third object identity determine submodule 353。

Wherein, the first object identity determines submodule 351, be configured as calculate current time with it is right in historical viewings information The difference of the browsing time of elephant determines the priority of historical viewings information according to the difference, according to the historical viewings information Priority determine information to be presented target object mark.

Second object identity determines submodule 352, is configured as calculating the browsing time of object in historical viewings information, root The priority that historical viewings information is determined according to the browsing time determines to be presented according to the priority of the historical viewings information The target object of information identifies.

Third object identity determines submodule 353, be configured as according to the browsing time of object in historical viewings information and/ Or browsing time determines the priority of historical viewings information, obtains association associated with the historical viewings information of highest priority Information identifies the target object that the object identity in the related information is determined as information to be presented.

As shown in fig. 7, Fig. 7 is the frame of the disclosure another information push-delivery apparatus shown according to an exemplary embodiment Figure, for the embodiment on the basis of aforementioned embodiment illustrated in fig. 4, the target identification is IP address of terminal, and the mark determines Module 32 includes：Region determines that submodule 322 and second identifier determine submodule 323.

Wherein, region determines submodule 322, is configured as determining intelligent terminal said target according to the IP address of terminal Region.

Second identifier determines submodule 323, is configured as pair identified according to the region and object identity that prestore and plug-in unit It should be related to the target object mark and target plug-in mark for determining the corresponding information to be presented in the target area.

It as seen from the above-described embodiment, can basis after determining intelligent terminal said target region according to IP address of terminal The corresponding relationship that the region prestored and object identity and plug-in unit identify determines the target pair of the corresponding information to be presented in target area As mark and target plug-in mark, to realize different zones push different target object identity and target plug-in mark, make to push away The information and function sent have regionality.

As shown in figure 8, Fig. 8 is the frame of the disclosure another information push-delivery apparatus shown according to an exemplary embodiment Figure, described device configure in an intelligent terminal, and described device includes：Request sending module 81, mark receiving module 82, information are true Cover half block 83 and information display module 84.

Wherein, request sending module 81 are configured as sending the push request for carrying target identification to server, described Target identification includes the terminal iidentification of user identifier and intelligent terminal.

Receiving module 82 is identified, is configured as receiving the target object mark of the information to be presented of server response and target Plug-in unit mark.

Information determination module 83 is configured to determine that the target plug-in identifies corresponding target plug-in, and according to described Parameter information needed for target object mark determines the target plug-in.

Information display module 84 is configured as calling the target plug-in, and loads the ginseng by the target plug-in The corresponding resource of number information identifies corresponding information to be presented to the target object according to the resource and is shown.

Correspondingly, the disclosure also provides a kind of information push-delivery apparatus, described device includes processor；It is handled for storage The memory of device executable instruction；Wherein, the processor is configured to：

The push request for carrying target identification is received, the target identification includes the terminal of user identifier and intelligent terminal Mark.

Determine the target object mark and target plug-in mark of information to be presented corresponding with the target identification.

Correspondingly, the disclosure also provides another information push-delivery apparatus, described device includes processor；At storage Manage the memory of device executable instruction；Wherein, the processor is configured to：

The push request for carrying target identification is sent to server, the target identification includes that user identifier and intelligence are whole The terminal iidentification at end.

Receive the target object mark and target plug-in mark of the information to be presented of server response.

It determines that the target plug-in identifies corresponding target plug-in, and the target is determined according to target object mark Parameter information needed for plug-in unit.

The specific details of the realization process of the function of each unit and effect, which are shown in, in above-mentioned apparatus corresponds to step in the above method Realization process, details are not described herein.

For device embodiment, since it corresponds essentially to embodiment of the method, so related place is referring to method reality Apply the part explanation of example.The apparatus embodiments described above are merely exemplary, wherein described be used as separation unit The unit of explanation may or may not be physically separated, and component shown as a unit can be or can also be with It is not physical unit, it can it is in one place, or may be distributed over multiple network units.It can be according to actual The purpose for needing to select some or all of the modules therein to realize disclosure scheme.Those of ordinary skill in the art are not paying Out in the case where creative work, it can understand and implement.

As shown in figure 9, Fig. 9 is shown according to an exemplary embodiment a kind of for electronics device class on intelligent socket Identification device 900 block diagram.For example, device 900 may be provided as a server.Referring to Fig. 9, device 900 includes processing Component 922 further comprises one or more processors, and the memory resource as representated by memory 932, for depositing Storage can be by the instruction of the execution of processing component 922, such as application program.The application program stored in memory 932 may include It is one or more each correspond to one group of instruction module.In addition, processing component 922 is configured as executing instruction, To execute the recognition methods of electronics device class on above-mentioned intelligent socket.

Device 900 can also include the power management that a power supply module 926 is configured as executive device 900, and one has Line or radio network interface 950 are configured as device 900 being connected to network and input and output (I/O) interface 958.Dress Setting 900 can operate based on the operating system for being stored in memory 932, such as Windows ServerTM, Mac OS XTM, UnixTM, LinuxTM, FreeBSDTM or similar.

As shown in Figure 10, Figure 10 is that the disclosure is shown according to an exemplary embodiment a kind of for information push-delivery apparatus 1000 block diagram.For example, device 1000 can be the mobile phone with routing function, computer, digital broadcast terminal, message Transceiver, game console, tablet device, Medical Devices, body-building equipment, personal digital assistant etc..

Referring to Fig.1 0, device 1000 may include following one or more components：Processing component 1002, memory 1004, Power supply module 1006, multimedia component 1008, audio component 1010, the interface 1012 of input/output (I/O), sensor module 1014 and communication component 1016.

The integrated operation of the usual control device 1000 of processing component 1002, such as with display, telephone call, data communication, Camera operation and record operate associated operation.Processing component 1002 may include one or more processors 1020 to execute Instruction, to perform all or part of the steps of the methods described above.In addition, processing component 1002 may include one or more moulds Block, convenient for the interaction between processing component 1002 and other assemblies.For example, processing component 1002 may include multi-media module, To facilitate the interaction between multimedia component 1008 and processing component 1002.

Memory 1004 is configured as storing various types of data to support the operation in device 1000.These data Example includes the instruction of any application or method for operating on device 1000, contact data, telephone book data, Message, picture, video etc..Memory 1004 can by any kind of volatibility or non-volatile memory device or they Combination is realized, such as static random access memory (SRAM), electrically erasable programmable read-only memory (EEPROM), it is erasable can Program read-only memory (EPROM), programmable read only memory (PROM), read-only memory (ROM), magnetic memory, flash memory Reservoir, disk or CD.

Power supply module 1006 provides electric power for the various assemblies of device 1000.Power supply module 1006 may include power management System, one or more power supplys and other with for device 1000 generate, manage, and distribute the associated component of electric power.

Multimedia component 1008 includes the screen of one output interface of offer between described device 1000 and user.? In some embodiments, screen may include liquid crystal display (LCD) and touch panel (TP).If screen includes touch panel, Screen may be implemented as touch screen, to receive input signal from the user.Touch panel includes that one or more touch passes Sensor is to sense the gesture on touch, slide, and touch panel.The touch sensor can not only sense touch or sliding is dynamic The boundary of work, but also detect duration and pressure associated with the touch or slide operation.In some embodiments, more Media component 1008 includes a front camera and/or rear camera.When device 1000 is in operation mode, as shot mould When formula or video mode, front camera and/or rear camera can receive external multi-medium data.Each preposition camera shooting Head and rear camera can be a fixed optical lens system or have focusing and optical zoom capabilities.

Audio component 1010 is configured as output and/or input audio signal.For example, audio component 1010 includes a wheat Gram wind (MIC), when device 1000 is in operation mode, when such as call mode, recording mode, and voice recognition mode, microphone quilt It is configured to receive external audio signal.The received audio signal can be further stored in memory 1004 or via communication Component 1016 is sent.In some embodiments, audio component 1010 further includes a loudspeaker, is used for output audio signal.

I/O interface 1012 provides interface, above-mentioned peripheral interface module between processing component 1002 and peripheral interface module It can be keyboard, click wheel, button etc..These buttons may include, but are not limited to：Home button, volume button, start button and Locking press button.

Sensor module 1014 includes one or more sensors, and the state for providing various aspects for device 1000 is commented Estimate.For example, sensor module 1014 can detecte the state that opens/closes of device 1000, the relative positioning of component, such as institute The display and keypad that component is device 1000 are stated, sensor module 1014 can be in detection device 1000 or device 1000 The position change of one component, the existence or non-existence that user contacts with device 1000,1000 orientation of device or acceleration/deceleration and The temperature change of device 1000.Sensor module 1014 may include proximity sensor, be configured in not any object It is detected the presence of nearby objects when reason contact.Sensor module 1014 can also include optical sensor, as CMOS or ccd image are passed Sensor, for being used in imaging applications.In some embodiments, which can also include acceleration sensing Device, gyro sensor, Magnetic Sensor, pressure sensor, microwave remote sensor or temperature sensor.

Communication component 1016 is configured to facilitate the communication of wired or wireless way between device 1000 and other equipment.Dress The wireless network based on communication standard, such as WiFi can be accessed by setting 1000,2G or 3G or their combination.It is exemplary at one In embodiment, communication component 1016 receives broadcast singal or broadcast correlation from external broadcasting management system via broadcast channel Information.In one exemplary embodiment, the communication component 1016 further includes near-field communication (NFC) module, to promote short distance Communication.For example, radio frequency identification (RFID) technology, Infrared Data Association (IrDA) technology, ultra wide band can be based in NFC module (UWB) technology, bluetooth (BT) technology and other technologies are realized.

In the exemplary embodiment, device 1000 can be by one or more application specific integrated circuit (ASIC), number Signal processor (DSP), digital signal processing appts (DSPD), programmable logic device (PLD), field programmable gate array (FPGA), controller, microcontroller, microprocessor or other electronic components are realized, for executing the above method.

In the exemplary embodiment, a kind of non-transitorycomputer readable storage medium including instruction, example are additionally provided It such as include the memory 1004 of instruction, above-metioned instruction can be executed by the processor 1020 of device 1000 to complete the above method.Example Such as, the non-transitorycomputer readable storage medium can be ROM, random access memory (RAM), CD-ROM, tape, soft Disk and optical data storage devices etc..

A kind of non-transitorycomputer readable storage medium, when the instruction in the storage medium is held by the processor of terminal When row, enable the terminal to execute a kind of information-pushing method, the method includes：

Those skilled in the art after considering the specification and implementing the invention disclosed here, will readily occur to its of the disclosure Its embodiment.The disclosure is intended to cover any variations, uses, or adaptations of the disclosure, these modifications, purposes or Person's adaptive change follows the general principles of this disclosure and including the undocumented common knowledge in the art of the disclosure Or conventional techniques.The description and examples are only to be considered as illustrative, and the true scope and spirit of the disclosure are by following Claim is pointed out.

It should be understood that the present disclosure is not limited to the precise structures that have been described above and shown in the drawings, and And various modifications and changes may be made without departing from the scope thereof.The scope of the present disclosure is only limited by the accompanying claims.

The foregoing is merely the preferred embodiments of the disclosure, not to limit the disclosure, all essences in the disclosure Within mind and principle, any modification, equivalent substitution, improvement and etc. done be should be included within the scope of disclosure protection.

Claims

1. a kind of information-pushing method, which is characterized in that the method is used in server, the method includes：

The push request for carrying target identification is received, the target identification includes the terminal mark of user identifier and intelligent terminal Know；

The target object mark and target of information to be presented corresponding with the user identifier are searched from the second mapping table Plug-in unit mark；

Target object mark and the target plug-in are identified and push to the corresponding intelligent terminal of the target identification, so that The intelligent terminal is identified according to the target plug-in and is shown to the corresponding information to be presented of target object mark；

The establishment step of second mapping table includes：

It searches the corresponding target plug-in of the target object mark from the first mapping table prestored to identify, described first pair Answer the corresponding relationship that record has object identity and corresponding plug-in unit to identify in relation table；

The corresponding relationship of the user identifier and target object mark and target plug-in mark is established, acquisition second is corresponding to close It is table.

2. the method according to claim 1, wherein described receive the push request for carrying target identification, packet It includes：

Receive the logging request for carrying user identifier；Or,

Receive the push request for carrying IP address of terminal；Or,

Receive the push request for carrying terminal type.

3. the method according to claim 1, wherein proposed algorithm and the historical viewings that the basis prestores Information determines the target object mark of information to be presented, including：

The difference for calculating the browsing time of object in current time and historical viewings information, determines historical viewings according to the difference The priority of information determines that the target object of information to be presented identifies according to the priority of the historical viewings information；

Or,

The browsing time for calculating object in historical viewings information, determines the preferential of historical viewings information according to the browsing time Grade determines that the target object of information to be presented identifies according to the priority of the historical viewings information；

Or,

The priority that historical viewings information is determined according to the browsing time of object and/or browsing time in historical viewings information, is obtained Related information associated with the historical viewings information of highest priority is taken, the object identity in the related information is determined as The target object of information to be presented identifies.

4. according to the method described in claim 2, it is characterized in that, the target identification be IP address of terminal, the determination with The target object mark and target plug-in mark of the corresponding information to be presented of the target identification, including：

Determine that the target area is corresponding to be presented with the corresponding relationship that object identity and plug-in unit identify according to the region prestored The target object mark and target plug-in mark of information.

5. a kind of information-pushing method, which is characterized in that the method is used in intelligent terminal, the method includes：

The push request for carrying target identification is sent to server, the target identification includes user identifier and intelligent terminal Terminal iidentification；

Receive the target object mark and target plug-in mark of the information to be presented of server response, target object mark and Target plug-in mark is based on searching from the second mapping table obtaining, and second mapping table is calculated based on the recommendation prestored The corresponding historical viewings information of user identifier determines in method and preset time period；

It determines that the target plug-in identifies corresponding target plug-in, and the target plug-in is determined according to target object mark Required parameter information；

The target plug-in is called, and the corresponding resource of the parameter information is loaded by the target plug-in, according to the money Source identifies corresponding information to be presented to the target object and is shown.

6. a kind of information push-delivery apparatus, which is characterized in that described device configures in the server, and described device includes：

Request receiving module is configured as receiving the push request for carrying target identification, and the target identification includes user's mark Know the terminal iidentification with intelligent terminal；

Determining module is identified, is configured to determine that the target object mark and mesh of information to be presented corresponding with the target identification Plug-in unit mark is marked, including：First identifier determines submodule, is configured as searching from the second mapping table and mark with the user Know the target object mark and target plug-in mark of corresponding information to be presented；

Info push module is configured as identifying the target object and target plug-in mark pushes to the target mark Corresponding intelligent terminal is known, so that the intelligent terminal is corresponding to target object mark according to target plug-in mark Information to be presented is shown；

Described device further includes：

Data obtaining module is browsed, is configured as obtaining the corresponding historical viewings information of the user identifier in preset time period；

Object identity determining module is configured as determining letter to be presented according to the proposed algorithm and the historical viewings information that prestore The target object of breath identifies；

Plug-in unit identifies determining module, is configured as searching the target object mark correspondence from the first mapping table prestored Target plug-in mark, record has the corresponding relationship of object identity and corresponding plug-in unit mark in first mapping table；

Relation table establishes module, is configured as establishing what the user identifier was identified with target object mark and target plug-in Corresponding relationship obtains the second mapping table.

7. device according to claim 6, which is characterized in that the request receiving module includes at least a kind of following submodules Block：

8. device according to claim 6, which is characterized in that the object identity determining module includes at least following one Submodule：

First object identity determines submodule, is configured as calculating the browsing time of object in current time and historical viewings information Difference, the priority of historical viewings information is determined according to the difference, according to the priority of the historical viewings information determine The target object of information to be presented identifies；

Second object identity determines submodule, is configured as calculating the browsing time of object in historical viewings information, according to described Browsing time determines the priority of historical viewings information, determines information to be presented according to the priority of the historical viewings information Target object mark；

Third object identity determines submodule, is configured as according to the browsing time of object and/or browsing in historical viewings information Number determines the priority of historical viewings information, obtains related information associated with the historical viewings information of highest priority, Object identity in the related information is determined as to the target object mark of information to be presented.

9. device according to claim 7, which is characterized in that the target identification is IP address of terminal, and the mark is true Cover half block includes：

Second identifier determines submodule, is configured as true according to the region prestored and the corresponding relationship of object identity and plug-in unit mark Determine the target object mark and target plug-in mark of the corresponding information to be presented in the target area.

10. a kind of information push-delivery apparatus, which is characterized in that described device configures in an intelligent terminal, and described device includes：

Request sending module is configured as sending the push request for carrying target identification, the target identification packet to server Include the terminal iidentification of user identifier and intelligent terminal；

Receiving module is identified, is configured as receiving the target object mark of the information to be presented of server response and target plug-in mark Know, the target object mark and target plug-in mark are based on searching from the second mapping table obtaining, and described second is corresponding Relation table is determined based on the corresponding historical viewings information of user identifier in the proposed algorithm and preset time period prestored；

Information determination module is configured to determine that the target plug-in identifies corresponding target plug-in, and according to the target pair Parameter information needed for determining the target plug-in as mark；

Information display module is configured as calling the target plug-in, and loads the parameter information by the target plug-in Corresponding resource identifies corresponding information to be presented to the target object according to the resource and is shown.

11. a kind of information push-delivery apparatus, which is characterized in that including：

Processor；

Memory for storage processor executable instruction；

Wherein, the processor is configured to：

The establishment step of second mapping table includes：

12. a kind of information push-delivery apparatus, which is characterized in that including：

Processor；

Memory for storage processor executable instruction；

Wherein, the processor is configured to：

13. a kind of computer readable storage medium, is stored thereon with computer program, which is characterized in that the program is by processor The step of any one of claim 1 to 5 the method is realized when execution.