Summary of the invention
The present invention aims to provide a kind of heating power map system based on spending on ads, and this system is added up for spending on ads, makes advertiser analyze hot spot areas and advertisement putting situation more clearly.
Particularly, a kind of heating power map system based on spending on ads provided by the invention, is characterized in that: comprise server and front end;
Above-mentioned front end comprises map heating power request module, map datum receiver module and map datum display module;
This map heating power request module can make user send each generic request by front end to server, as: the hotspot map needing which kind of type or function, such as: launch using commercial circle as focus; Need the map obtaining which kind of heating power value, such as: the evaluation criterion taking the number of the injected volume of advertisement in this region as heating power value; Or add and need the map obtaining certain city or area, such as: need " commercial center " that obtain " Shanghai ", or need to obtain the similar services request of " spending on ads " in each territorial scope in " Shanghai " whole city etc.
Map datum receiver module, for the information that reception server returns;
Map datum display module, the information for server is returned play-over to screen or after the conversion of the data such as decoding with the readable mode playback of user to screen.
Above-mentioned server comprises request receiving module, data analysis module, mapping module, composition module and pushing module;
Above-mentioned server receives the request from map heating power request module by request receiving module; Also the request of these map heating power data can be sent to data analysis module afterwards;
Above-mentioned server carrys out the content of analysis request by data analysis module; Thus the content of request is carried out resolving and sorting out, such as: the information belonging to geographic position is classified as buffer memory after a class, the information belonging to map objects (as: with " commercial center " for benchmark etc.) is classified as buffer memory after a class, the information that will belong to map composition (as: with " with the density benchmark of advertisement putting; by throwing in density, namely, the difference of heating power value adopts different colours difference " etc.) is classified as buffer memory after a class; The customer demand parsed can be sent to hotspot map module afterwards;
Above-mentioned server to obtain the heating power situation on map by mapping module according to the content of request;
Above-mentioned server makes the heating power map including different heating power degree by composition module; Can will to make or identified map is sent to pushing module afterwards.
Heating power map is pushed to front end by pushing module by above-mentioned server;
Above-mentioned front end receives heating power map by data reception module;
Above-mentioned front end is by data disaply moudle display heating power map.
Further, a kind of heating power map system based on spending on ads of the present invention, also has such feature: namely, the content of above-mentioned request comprises the region of request msg or the request of region and/or the scope of specifying and/or the Hot Contents of specifying and/or the identification means of specifying and/or the Data Update frequency of specifying and/or a certain concrete historical data etc. and can carry out the field of expanding and adding or template according to customer demand.
Further, a kind of heating power map system based on spending on ads of the present invention, also has such feature: namely, above-mentioned server to be obtained on map real-time or fixing renewal frequency by mapping module according to the content of request under heating power situation;
Above-mentioned server makes the heating power map under the real-time or fixing renewal frequency including different heating power degree by composition module;
Heating power map in real time or under fixing renewal frequency by pushing module, is pushed to front end and shows by above-mentioned server.
Further, a kind of heating power map system based on spending on ads of the present invention, also has such feature: namely, above-mentioned composition module comprises data processing module;
Above-mentioned data processing module is analyzed the heating power situation on the map obtained and is added up.
Further, a kind of heating power map system based on spending on ads of the present invention, also has such feature: namely, above-mentioned composition module comprises cartography module;
Above-mentioned cartography module carries out the making of heating power map according to the result of data processing module analysis and statistics.
Further, a kind of heating power map system based on spending on ads of the present invention, also there is such feature: namely, above-mentioned composition module according to the content of default setting or request, with heating power situation for benchmark, on map, carry out the distinctive mark of different heating power situation by acquiescence or the mode of specifying.
Further, a kind of heating power map system based on spending on ads of the present invention, also has such feature: namely, user knows the detailed data information of each hot spot region by the heating power map of display.Ranking information, pricing information, Information of Development, flow of the people information, current operation information etc. as: heating power value can carry out the content of expanding or adding according to customer demand.
Further, a kind of heating power map system based on spending on ads of the present invention, also has such feature: namely, above-mentioned server also includes data cache module;
This data cache module for preserving real-time heating power data, thus is convenient to client and is transferred historical data.Concrete as: when the request content of client is " advertisement putting " situation of " * * brand " in " a certain concrete period " " a certain area ", server carries out Push Service obtained the concrete input situation of certain brand of this area of this concrete time period by mapping module after.
In addition, present invention also offers the operating process of the above-mentioned heating power map system based on spending on ads, shown in specific as follows:
Step one, front end are to the situation of the map heating power of server request appointed area; This map heating power can carry out on general map or the hotspot map divided according to commercial center, also can for the hotspot map of carrying out dividing according to flow of the people, it can also be the hotspot map according to communal facility distribution, it can also be the hotspot map divided according to population distribution, it can also be the hotspot map divided according to the distribution of office building, food and drink, public place of entertainment etc., the dynamic hotspot map can also thrown in for multimedias such as advertisements, can also for possessing the aggregate map of above-mentioned various hot information etc. form.
The situation of this map heating power refers to the distribution density of above-mentioned various facility, or the density of the multimedia such as the advertisement static state of throwing in or the distribution of the multimedia equipment such as dynamic density or advertisement etc.
The geographic position (as: concrete country, city etc.) that appointed area is specified, can also for the district of specifying, or directly in the mode such as regional extent of map upper ledge choosing.
Step 2, server obtain heating power situation;
Step 3, server, according to different heating power degree, carry out different marks to map;
Step 4, server obtain the data with the heating power map of sign;
The data-pushing of heating power map shows to front end by step 5, server.
Further, the heating power map system based on spending on ads provided by the invention also has following features in the process run: namely, the situation of above-mentioned map heating power is in a certain appointed area, the real-time current intelligence of advertisement putting.Such as: during customer requirement is known " a certain concrete city ", carry out the real-time condition of the dynamic or static advertising thrown in, as: the state and quantity etc. of the advertisement of concrete advertisement putting quantity, the state of advertisement flowing, the advertisement putting of a certain concrete advertiser/a certain particular type.Thus be convenient to advertiser and know in a certain concrete city, the situation of all kinds of advertisement putting or follow the tracks of the broadcasting of advertisement or the situation of operation of self throwing in.
Further, heating power map system based on spending on ads provided by the invention also has following features in the process run: namely, the above-mentioned heating power map with sign is popular degree according to advertisement putting, by the mode of gradient color at the enterprising line identifier of map.
Concrete mode can be, according to throw in density or and so on situation, carry out the mark distinguished by different density.
Further, the heating power map system based on spending on ads provided by the invention also has following features in the process run: namely, after completing steps five, the map that client is generated in step 5 by front end proceeds the operation of step one.As: client, on the map of first time generation, wishes with this map for benchmark, when carrying out the further acquisition of information, by changing the mode of parameter or field, the basis of map is carried out secondary ground map generalization.
effect of the present invention:
Heating power map system based on spending on ads provided by the invention, adds up for spending on ads, makes advertiser analyze hot spot areas and advertisement putting situation more clearly; And then it is more purposive to make advertiser throw in advertisement, it is higher to drop into return rate; And making background monitoring more visual, where advertisement putting rate is high, covers all at one glance.
Embodiment
The system that the present embodiment relates to, comprises front end and server;
This front end comprises map heating power request module, map datum receiver module and map datum display module;
This server comprises request receiving module, data analysis module, mapping module, composition module and pushing module;
This server receives the request from map heating power request module by request receiving module;
This server carrys out the content of analysis request by data analysis module;
This server to obtain the heating power situation on map by mapping module according to the content of request;
This server makes the heating power map including different heating power degree by composition module;
(wherein, this composition module comprises data processing module and cartography module; Data processing module is analyzed the heating power situation on the map obtained and is added up, and cartography module carries out the making of heating power map according to the result of data processing module analysis and statistics.)
Heating power map is pushed to front end by pushing module by this server;
This front end receives heating power map by map datum receiver module;
This front end is by map datum display module display heating power map.
As shown in Figure 1, in the present embodiment, to the concrete operations flow process of native system be:
< operation scheme one >
Step one, client by front end to server request " Shanghai (or adopting the mode of carrying out frame choosing on map to carry out self-defining selection), the real-time condition of " advertisement putting density ";
After the request receiving module of step 2, server background receives and comes above-mentioned request of data, the content packaging of request is sent to data analysis module, this analysis module sends data to mapping module after classifying according to the difference in functionality of above-mentioned content data request and kind;
Step 3, mapping module obtain the heating power situation of " advertisement putting " in " Shanghai " area to server request;
The heating power data of (or every 1-5min upgrades once) static state that step 4, server obtain in real time and/or dynamically " spending on ads "; (herein be dynamically consider flowing utility car or the advertisement putting situation on the vehicle of broadcast advertisement of appointment, such as: the advertisement etc. that advertising service agency throws on taxi);
The composition module of step 5, server, according to different heating power degree, carries out different marks to the different heating power regions on map; Can carry out identifying according to the gradient color of acquiescence in the present embodiment (such as: heating power value namely throw in density the highest for peony, throw in density minimum for colourless, differing from 1000 with injected volume is the gradual change that a gradient carries out color);
The data-pushing obtained with the heating power map of sign shows in webpage or APP cell-phone customer terminal to front end by step 6, server.Client obtains the business information of assigned address by modes such as mouse click, right button, clicks, as: expense, flow of the people situation, temperature rank, main consumer group, commercial brand etc. the information of definite Instant Ads quantity, real-time mobility or the quantity of fixation of advertisement position, all kinds of advertisement position.Certain client also sends the request of all kinds of demand by front end.
< operation scheme two >
Step one, client by front end to server request " Shanghai (or adopting the mode of carrying out frame choosing on map to carry out self-defining selection), the real-time condition of " advertisement putting density " of " advertisement that * * * brand/* * * company throws in ";
After the request receiving module of step 2, server background receives and comes above-mentioned request of data, the content packaging of request is sent to data analysis module, this analysis module sends data to mapping module after classifying according to the difference in functionality of above-mentioned content data request and kind;
Step 3, mapping module obtain the heating power situation of " advertisement putting " of " advertisement that * * * brand/* * * company throws in " in " Shanghai " area to server request;
The heating power data of (or every 1-5min upgrades once) static state that step 4, server obtain in real time and/or dynamically " spending on ads "; (Static and dynamic advertisement herein can show according to the needs of client, as then all shown when not setting restriction)
The composition module of step 5, server, according to different heating power degree, carries out different marks to the different heating power regions on map; Can carry out identifying according to the gradient color of acquiescence in the present embodiment (such as: heating power value namely throw in density the highest for peony, throw in density minimum for colourless, differing from 1000 with injected volume is the gradual change that a gradient carries out color);
The data-pushing obtained with the heating power map of sign shows in webpage or APP cell-phone customer terminal to front end by step 6, server.Client obtains the business information of assigned address by modes such as mouse click, right button, clicks, as: expense, flow of the people situation, temperature rank, main consumer group, commercial brand etc. the information of definite Instant Ads quantity, real-time mobility or the quantity of fixation of advertisement position, all kinds of advertisement position.Certain client also sends the request of all kinds of demand by front end.
In addition, system also can comprise data cache module, thus makes the service of client's also optional provisioning request historical data, and server is shown by the data transferred in buffer memory and system.
In addition, after client selectes a certain concrete region, also by mode that is self-defined or amendment, adjustment and further refinement are carried out to the information in region.
In addition, after client selectes a certain concrete region, also by mode that is self-defined or amendment, adjustment and further refinement are carried out to the information in region.
Such as: after client chooses " commercial circle, Xujiahui ", further can require that server only provides for commercial circle, Xujiahui such as: the information of spending on ads, flow of the people, brand concentration, the consumer group etc. the content of concrete section.This process can be passed through, and the mode that the map upper ledge generated in first time is selected from the range of definition or clicks hot spot region, a certain commercial circle realizes.
In the process of this secondary operation, the mode by adding menu or amendment field realizes the differentiated of information displaying.
Adopt in the process of said system, wish is carried out to the client of the advertisement putting of entity or flowing media in unfamiliar city, can recognize that the advertisement putting concentrated area in this city is for which fast, or recognize that the advertisement putting concentrated area of the product of a certain concrete brand or a certain specific category is for which fast, thus be convenient to the planning to future ads input.
For the client being undertaken by advertising platform throwing in, can understand according to advertisement putting situation that is real-time or history, the coverage rate of the advertisement of our company and the situation of advertisement putting, thus be convenient to monitor in real time and adjust.
And in the present embodiment, by the mark of gradient color, make client more get information about the real-time condition of advertisement putting.