CN105426508B - Webpage generating method and device - Google Patents

Webpage generating method and device Download PDF

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Publication number
CN105426508B
CN105426508B CN201510857310.XA CN201510857310A CN105426508B CN 105426508 B CN105426508 B CN 105426508B CN 201510857310 A CN201510857310 A CN 201510857310A CN 105426508 B CN105426508 B CN 105426508B
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China
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web page
keyword
customer information
page contents
business
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CN105426508A (en
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秦首科
韩聪
陈志扬
黄飞
张泽明
江焱
韩友
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Beijing Baidu Netcom Science and Technology Co Ltd
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Beijing Baidu Netcom Science and Technology Co Ltd
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Priority to CN201510857310.XA priority Critical patent/CN105426508B/en
Publication of CN105426508A publication Critical patent/CN105426508A/en
Priority to PCT/CN2016/087699 priority patent/WO2017092294A1/en
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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00Information retrieval; Database structures therefor; File system structures therefor

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  • Engineering & Computer Science (AREA)
  • Theoretical Computer Science (AREA)
  • Databases & Information Systems (AREA)
  • Data Mining & Analysis (AREA)
  • Physics & Mathematics (AREA)
  • General Engineering & Computer Science (AREA)
  • General Physics & Mathematics (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

This application discloses webpage generating methods and device.One specific embodiment of the method includes: the search key for obtaining user's input;It obtains and the matched web page contents of search key and customer information;Determine business tine corresponding with customer information;Based on web page contents and business tine, new web page is generated.This embodiment improves the intuitive of search result and accuracys.

Description

Webpage generating method and device
Technical field
This application involves field of computer technology, and in particular to Internet technical field more particularly to webpage generating method And device.
Background technique
With the continuous development of Internet technology, various information is searched for by network and has become people's acquisition information money One of the major way in source.Meanwhile some clients can use web search also to promote oneself commodity and service.Carry out When web search, it can usually simultaneously scan for a large amount of common web page and promote webpage, wherein exhibition in the page of common web page Being shown with has commodity and/or clothes provided by popularization client with the matched content of search key, interior show of the page for promoting webpage Business.
Conventionally, as search system would generally all provide the common web page and popularization webpage that search obtains To user, therefore user needs to browse a large amount of webpage, could obtain simultaneously oneself needs web page contents and commodity and/or Service, is difficult to obtain direct, accurate search result so as to cause user.
Summary of the invention
The purpose of the application is to propose a kind of webpage generating method and device, mentions to solve background section above The technical issues of.
In a first aspect, this application provides a kind of webpage generating methods, which comprises obtain the search of user's input Keyword;Obtain the web page contents and customer information with described search Keywords matching;Determination is corresponding with the customer information Business tine;Based on the web page contents and the business tine, new web page is generated.
In some embodiments, the web page contents and customer information of the acquisition and described search Keywords matching, comprising: Described search keyword is extended, at least one expanded keyword is obtained;Based on described search keyword and it is described at least One expanded keyword generates keyword set;It obtains and the matched web page contents of the keyword set and customer information.
In some embodiments, described that described search keyword is extended, comprising: to obtain the personalization of the user Information;Described search keyword is extended based on the customized information;And/or described search keyword is carried out semantic Extension.
In some embodiments, the customized information includes at least one of the following: age, gender, geographical location and goes through History search record.
In some embodiments, in the new web page, with the web page contents of described search Keywords matching and with it is described The matched web page contents of expanded keyword have different display properties.
In some embodiments, the display properties includes display area and/or text style.
In some embodiments, determination business tine corresponding with the customer information, comprising: according to the client Information obtains at least one corresponding candidate Traffic content;Based on the historical data of business conversion, each candidate industry is determined The conversion ratio for content of being engaged in;According to the conversion ratio, the business tine is determined from least one described candidate Traffic content.
In some embodiments, described to be based on the web page contents and the business tine, generate new web page, comprising: will Content of pages of the web page contents as the new web page;Industry corresponding with the business tine is set in the new web page Business interface.
Second aspect, this application provides a kind of auto-building html files devices, and described device includes: acquisition module, for obtaining The search key of user's input;Matching module is believed for obtaining with the web page contents of described search Keywords matching and client Breath;Determining module, for determining business tine corresponding with the customer information;Generation module, for based in the webpage Hold and the business tine, generation new web page.
In some embodiments, the matching module includes: expanding element, for expanding described search keyword Exhibition, obtains at least one expanded keyword;Generation unit, for being closed based on described search keyword and at least one described extension Keyword generates keyword set;Matching unit is believed for obtaining with the matched web page contents of the keyword set and client Breath.
In some embodiments, the expanding element is further used for: obtaining the customized information of the user;Based on institute Customized information is stated to be extended described search keyword;And/or semantic extension is carried out to described search keyword.
In some embodiments, the customized information includes at least one of the following: age, gender, geographical location and goes through History search record.
In some embodiments, in the new web page, with the web page contents of described search Keywords matching and with it is described The matched web page contents of expanded keyword have different display properties.
In some embodiments, the display properties includes display area and/or text style.
In some embodiments, the determining module is further used for: according to the customer information, acquisition is corresponding at least One candidate Traffic content;Based on the historical data of business conversion, the conversion ratio of each candidate Traffic content is determined;According to The conversion ratio determines the business tine from least one described candidate Traffic content.
In some embodiments, the generation module is further used for: using the web page contents as the new web page Content of pages;Business interface corresponding with the business tine is set in the new web page.
Webpage generating method and device provided by the present application can obtain and the matched web page contents of search key first And customer information, it then determines business tine corresponding to the customer information, is finally total to using web page contents and business tine With new web page is generated, allows user directly from new web page while obtaining web page contents and the business tine of client, thus Improve the intuitive and accuracy of search result.
Detailed description of the invention
By reading a detailed description of non-restrictive embodiments in the light of the attached drawings below, the application's is other Feature, objects and advantages will become more apparent upon:
Fig. 1 is that this application can be applied to exemplary system architecture figures therein;
Fig. 2 is the flow chart according to one embodiment of the webpage generating method of the application;
Fig. 3 is the schematic diagram according to an application scenarios of the webpage generating method of the application;
Fig. 4 is the flow chart according to another embodiment of the webpage generating method of the application;
Fig. 5 is the structural schematic diagram according to one embodiment of the auto-building html files device of the application;
Fig. 6 is adapted for the structural representation of the computer system for the terminal device or server of realizing the embodiment of the present application Figure.
Specific embodiment
The application is described in further detail with reference to the accompanying drawings and examples.It is understood that this place is retouched The specific embodiment stated is used only for explaining related invention, rather than the restriction to the invention.It also should be noted that in order to Convenient for description, part relevant to related invention is illustrated only in attached drawing.
It should be noted that in the absence of conflict, the features in the embodiments and the embodiments of the present application can phase Mutually combination.The application is described in detail below with reference to the accompanying drawings and in conjunction with the embodiments.
Fig. 1 is shown can be using the exemplary system of the embodiment of the webpage generating method or auto-building html files device of the application System framework 100.
As shown in Figure 1, system architecture 100 may include terminal device 101,102,103, network 104 and server 105. Network 104 between terminal device 101,102,103 and server 105 to provide the medium of communication link.Network 104 can be with Including various connection types, such as wired, wireless communication link or fiber optic cables etc..
User can be used terminal device 101,102,103 and be interacted by network 104 with server 105, to receive or send out Send message etc..Various telecommunication customer end applications can be installed, such as web browser is answered on terminal device 101,102,103 With the application of, searching class, shopping class application, instant messaging tools, mailbox client, social platform software etc..
Terminal device 101,102,103 can be various electronic equipments, including but not limited to smart phone, tablet computer, E-book reader, MP3 player (Moving Picture Experts Group Audio Layer III, dynamic image Expert's compression standard audio level 3), MP4 (Moving Picture Experts Group Audio Layer IV, dynamic shadow As expert's compression standard audio level 4) player, pocket computer on knee and desktop computer etc..
Server 105 can be to provide the server of various services, such as to showing on terminal device 101,102,103 Webpage provides the backstage web page server supported.Backstage web page server can the search including search key to receiving The data such as request are analyzed and processed, and processing result (such as webpage data) is fed back to terminal device.
It should be noted that webpage generating method provided by the embodiment of the present application is generally executed by server 105, accordingly Ground, auto-building html files device are generally positioned in server 105.
It should be understood that the number of terminal device, network and server in Fig. 1 is only schematical.According to realization need It wants, can have any number of terminal device, network and server.
With continued reference to Fig. 2, the process 200 of one embodiment of the webpage generating method according to the application is shown.It is described Webpage generating method, comprising the following steps:
Step 201, the search key of user's input is obtained.
In the present embodiment, the electronic equipment (such as server shown in FIG. 1) of webpage generating method operation thereon can To obtain client that user uses at it (such as terminal shown in FIG. 1 by wired connection mode or radio connection Equipment) on the search key that inputs.Search key can be the key word of description search content.In web search In, keyword can be the concept of a broad sense, all expression and its written form with practical significance, such as word, word, word Group, phrase, sentence and letter, number, symbol, formula etc., all can serve as search key.
It should be pointed out that above-mentioned radio connection can include but is not limited to 3G/4G connection, WiFi connection, bluetooth Connection, WiMAX connection, Zigbee connection, UWB (ultra wideband) connection and other currently known or exploitations in the future Radio connection.
Step 202, it obtains and the matched web page contents of search key and customer information.
In the present embodiment, above-mentioned electronic equipment (such as server shown in FIG. 1) can be based in above-mentioned steps 201 The search key of acquisition scans on entire internet.Due to both existed on entire internet public Internet site (such as Portal website or knowledge encyclopaedia class website), there is also promote website (such as to need to carry out the enterprise of the business customer of promoting service Website).Therefore, it is likely to simultaneously include the popularization in the public's webpage and popularization website in public Internet site in search result Webpage.
When obtaining web page contents matched with search key, as a kind of possible implementation, can will search for Public's webpage for arriving or the content of pages for promoting the page, as with the matched web page contents of search key.It can as another kind Can implementation, can by the public's webpage searched and promote webpage content of pages, as with search key The web page contents matched.Since the site contents of different clients are with their own characteristics, using the content of pages for promoting the page as with search When the web page contents of rope Keywords matching, the new web page being subsequently generated can more meet the popularization demand for promoting client.Wherein, webpage Content is mainly included in the contents such as the text, picture, animation shown in the page of webpage.
When obtaining with the matched customer information of search key, can page source to the popularization page searched, Content of pages etc. is analyzed, so that it is determined that going out the customer information of the affiliated client of the popularization page.Optionally, customer information can be with Including information such as customer name, main business type, main business titles.
Step 203, business tine corresponding with customer information is determined.
In the present embodiment, the electronic equipment of webpage generating method operation thereon is after obtaining customer information, Ke Yijin One step is determined for the corresponding business tine of the customer information.It in one possible implementation, can be according to customer information Directly acquire the business tine that the client specifies.For example, customer name and industry can be previously stored on above-mentioned electronic equipment The mapping table for content of being engaged in, wherein business tine is that the client specifies popularization when ordering extension service.In this way, can be with Directly according to the customer name in customer information, its specified business tine is obtained from above-mentioned mapping table.Another kind can It, can be according in the main business type or the relevant business of main business name acquiring in customer information in the implementation of energy Hold.Specifically, other for managing same or like business can be determined first according to main business type or main business title Then other clients are often specified the business tine promoted, as above-mentioned business tine corresponding with customer information by client.
In the present embodiment, business tine may include that client is provided by its popularization page to search user, need User executes the service content of corresponding actions, for example, consulting, registration, file download, submission order or payment.
In some optional implementations of the present embodiment, determine that business tine corresponding with customer information can wrap It includes: according to customer information, obtaining at least one corresponding candidate Traffic content;Based on the historical data of business conversion, determine every The conversion ratio of a candidate Traffic content;According to conversion ratio, business tine is determined from least one candidate Traffic content.Specifically Ground can obtain its specified business tine promoted as candidate directly according to the customer name in customer information first Business tine can also determine that operation is same or like according to the main business type or main business title in customer information Then other clients are often specified the business tine promoted, as above-mentioned candidate Traffic content by other clients of business.In reality In trampling, conversion ratio, which can refer to, performs the ratio of the total amount of access of the page shared by the amount of access of corresponding actions, can be used for weighing Web site contents are measured to the attraction degree of visitor and the effect of publicity of website.It in the present embodiment, can be by turning to business The historical data of change, that is, the historical shift situation of each candidate Traffic content are for statistical analysis, so that it is determined that going out each The conversion ratio of candidate Traffic content.All candidate Traffic contents can be finally ranked up based on conversion ratio, it then will conversion The higher one or more candidate Traffic contents of rate, are determined as business tine corresponding with above-mentioned customer information.
Step 204, it is based on web page contents and business tine, generates new web page.
In the present embodiment, the electronic equipment of webpage generating method operation thereon is acquiring in web page contents and business After appearance, the two can be combined to the content as new web page, and thus generate new web page.
In some optional implementations of the present embodiment, above-mentioned electronic equipment can be using web page contents as new web page Content of pages;Business interface corresponding with business tine is set in new web page.Specifically, it is derived from if obtaining web page contents The same page, then above-mentioned electronic equipment can be by the web page contents directly as the content of pages of new web page;If obtaining net Page content sources acquire web page contents from public's page and the popularization page in two or more pages, such as simultaneously, then The content of the different pages can be combined with each other according to certain rule, then as the content of pages of new web page.Above-mentioned electronics is set It is standby the business for facilitating user to obtain the business tine to be set in new page and connect according to the type and feature of business tine Mouthful.For example, an online conversation frame can be arranged in new page, allow users to pass through when business tine is consulting The dialog box is seeked advice from.When business tine is downloading, one can be arranged in new page in the download option, so that user Download link can be obtained by clicking the option.Specifically business interface form can be set according to actual needs, this Apply without limitation.
With continued reference to the schematic diagram that Fig. 3, Fig. 3 are according to the application scenarios of the webpage generating method of the present embodiment.? In the application scenarios of Fig. 3, user can input search key " gastric ulcer " first;Later, server can be from searching Web page contents, the i.e. definition of " gastric ulcer " are obtained on knowledge encyclopaedia website, while can also search for promoting the title " XX of client Division of gastroenterology, hospital ";Then, above-mentioned server can determine the specified promotion business content of client " division of gastroenterology, XX hospital " to consult It askes and registers;Finally, above-mentioned web page server can be and new at this by the content of pages for being defined as new web page of " gastric ulcer " The floating frame including " consulting " and " registering " option is presented on the page, user is allowed exist by click option Line is seeked advice from or is directly registered.
The webpage generating method provided by the above embodiment of the application can obtain and the matched net of search key first Page content and customer information, then determine business tine corresponding to the customer information, finally using in web page contents and business Hold to generate new web page jointly, allows user directly from new web page while obtaining in the business of web page contents and client Hold, to improve the intuitive and accuracy of search result.
With further reference to Fig. 4, it illustrates the processes 400 of another embodiment of webpage generating method.The auto-building html files The process 400 of method, comprising the following steps:
Step 401, the search key of user's input is obtained.
In the present embodiment, the electronic equipment (such as server shown in FIG. 1) of webpage generating method operation thereon can To obtain client that user uses at it (such as terminal shown in FIG. 1 by wired connection mode or radio connection Equipment) on the search key that inputs.
Step 402, search key is extended, obtains at least one expanded keyword.
In the present embodiment, above-mentioned electronic equipment (such as server shown in FIG. 1) can obtain in above-mentioned steps 401 To search key be extended, that is, be based on the search key, obtain other associated expanded keywords.It is optional Ground can carry out semantic extension to search key.Specifically semantic analysis can be carried out to search key first, then basis Those are expressed same or related sense word and are determined as expanded keyword by analysis result.It specifically can be by the same of search key Adopted word, near synonym and related term are used as expanded keyword.For example, when search key is " gastric ulcer ", near synonym " peptic ulcer " and related term " symptom of gastric ulcer ", " gastric ulcer treatment " all can serve as expanded keyword.
In some optional implementations of the present embodiment, being extended to search key may include: to obtain to use The customized information at family;Search key is extended based on customized information.In the present embodiment, it can be mentioned according to user The data such as registration information, user's history access record and the operation log of confession, obtain the customized information of user.Customized information It may include at least one of following: age, gender, geographical location and historical search record.It is extended to search key When, customized information can be combined into the keyword that is expanded with search key.For example, when search key is that " stomach is burst When ulcer ", if the age of user, more than 60 years old, expanded keyword can be " old gastric ulcer ";If user is currently located at Beijing, then expanded keyword can be " Beijing Hospital for the treatment of gastric ulcer ";If user searched for before " leads to gastric ulcer Reason ", then expanded keyword can be " cause of disease of gastric ulcer ".
Step 403, based on search key and at least one expanded keyword, keyword set is generated.
In the present embodiment, a keyword set can be generated in above-mentioned electronic equipment, same in this keyword set When include above-mentioned search key He the search key all expanded keywords.
Step 404, it obtains and the matched web page contents of keyword set and customer information.
It in the present embodiment, can be in a network after above-mentioned electronic equipment determines keyword set in step 403 Each of set keyword is searched for respectively, to obtain the web page contents and customer information with each Keywords matching. These obtain web page contents and customer information by web search, can collectively as with the matched web page contents of keyword set And customer information.That is, in the matched web page contents of keyword set and customer information, both included to be searched with above-mentioned The web page contents and customer information of rope Keywords matching also include and the matched web page contents of above-mentioned expanded keyword and client Information.
Step 405, business tine corresponding with customer information is determined.
In the present embodiment, above-mentioned electronic equipment can directly acquire in the business that the client specifies according to customer information Hold, or the specified business tine promoted of other clients that same or like business will be managed, as above-mentioned corresponding with customer information Business tine.
Step 406, it is based on web page contents and business tine, generates new web page.
In the present embodiment, the electronic equipment of webpage generating method operation thereon is acquiring in web page contents and business After appearance, the two can be combined to the content as new web page, and thus generate new web page.Optionally, if in above-mentioned step Include the customer information of multiple and different clients in the customer information obtained in rapid 404, then can be directed to each client, respectively Generate a new web page.Then each new web page can be used as to a search result, be supplied to and search plain user.
In some optional implementations of the present embodiment, in new web page, in the matched webpage of search key Hold and can have different display properties from the matched web page contents of expanded keyword.In the present embodiment, search key The direct search that matching can be used for representing search user is intended to, and expanded keyword matching can represent the search excavated and use The underlying search intention at family.It can be crucial with search in new web page to make the search result presented definitely and clearly Different display properties is arranged in word matching and the matched web page contents of expanded keyword, and the two is distinguished.Optionally, it shows Show that attribute may include display area and/or text style.Display area can be used for specified display position.For example, with search The web page contents of Keywords matching can be set in the page top of new web page, and can with the matched web page contents of expanded keyword To be set to the page middle and lower part of new web page.Text style may include font, font size, color etc..For example, can will be with search The font size of the web page contents of Keywords matching is arranged larger, and be arranged with the font size of the matched web page contents of expanded keyword It is smaller.So that user when opening new web page, can preferentially obtain the relevant information of directly search intention.
Figure 4, it is seen that compared with the corresponding embodiment of Fig. 2, the process of the webpage generating method in the present embodiment 400 can be extended search key to obtain set of keywords, then obtain from network matched with set of keywords Web page contents and customer information.The available search data more abundant of scheme of the present embodiment description as a result, to improve New web page it is comprehensive.
Further, the present embodiment is also based on the distinctive customized information of user itself and expands search key Exhibition, so that the new web page generated is more rich in specific aim.
With further reference to Fig. 5, as the realization to method shown in above-mentioned each figure, this application provides a kind of auto-building html files dresses The one embodiment set, the Installation practice is corresponding with embodiment of the method shown in Fig. 2-3, which specifically can be applied to In various electronic equipments.
As shown in figure 5, auto-building html files device 500 described in the present embodiment include: obtain module 510, matching module 520, Determining module 530 and generation module 540.Wherein, module 510 is obtained, for obtaining the search key of user's input;Match mould Block 520, for obtaining and the matched web page contents of search key and customer information;Determining module 530, for determining and client The corresponding business tine of information;Generation module 540 generates new web page for being based on web page contents and business tine.
In the present embodiment, the acquisition module 510 of auto-building html files device 500 can be by wired connection mode or wireless Connection type obtains the search key that user inputs in the client that it is used.
In the present embodiment, the matching module 520 of auto-building html files device 500 can be crucial to search on entire internet Word scans for, to obtain matched web page contents and customer information.
In the present embodiment, the determining module 530 of auto-building html files device 500 can directly acquire the visitor according to customer information The specified business tine in family, or the specified business tine promoted of other clients that same or like business will be managed, as above-mentioned Business tine corresponding with customer information.
In the present embodiment, the generation module 540 of auto-building html files device 500 can mutually tie web page contents with business tine Cooperation is the content of new web page, and thus generates new web page.
In some optional implementations of the present embodiment, matching module 520 includes: expanding element, for search Keyword is extended, and obtains at least one expanded keyword;Generation unit, for based on search key and at least one expansion Keyword is opened up, keyword set is generated;Matching unit is believed for obtaining with the matched web page contents of keyword set and client Breath.
In some optional implementations of the present embodiment, expanding element is further used for: obtaining the personalization of user Information;Search key is extended based on customized information;And/or semantic extension is carried out to search key.
In some optional implementations of the present embodiment, customized information includes at least one of the following: age, property Not, geographical location and historical search record.
In some optional implementations of the present embodiment, in new web page, in the matched webpage of search key Hold and there is different display properties from the matched web page contents of expanded keyword.
In some optional implementations of the present embodiment, display properties includes display area and/or text style.
In some optional implementations of the present embodiment, determining module 530 is further used for: according to customer information, Obtain at least one corresponding candidate Traffic content;Based on the historical data of business conversion, each candidate Traffic content is determined Conversion ratio;According to conversion ratio, business tine is determined from least one candidate Traffic content.
In some optional implementations of the present embodiment, generation module 540 is further used for: using web page contents as The content of pages of the new web page;Business interface corresponding with business tine is set in new web page.
It will be understood by those skilled in the art that above-mentioned auto-building html files device 500 further includes some other known features, such as Processor, memory etc., in order to unnecessarily obscure embodiment of the disclosure, these well known structures are not shown in Figure 5.
Below with reference to Fig. 6, it illustrates the calculating of the terminal device or server that are suitable for being used to realize the embodiment of the present application The structural schematic diagram of machine system 600.
As shown in fig. 6, computer system 600 includes central processing unit (CPU) 601, it can be read-only according to being stored in Program in memory (ROM) 602 or be loaded into the program in random access storage device (RAM) 603 from storage section 608 and Execute various movements appropriate and processing.In RAM 603, also it is stored with system 600 and operates required various programs and data. CPU 601, ROM 602 and RAM 603 are connected with each other by bus 604.Input/output (I/O) interface 605 is also connected to always Line 604.
I/O interface 605 is connected to lower component: the importation 606 including keyboard, mouse etc.;It is penetrated including such as cathode The output par, c 607 of spool (CRT), liquid crystal display (LCD) etc. and loudspeaker etc.;Storage section 608 including hard disk etc.; And the communications portion 609 of the network interface card including LAN card, modem etc..Communications portion 609 via such as because The network of spy's net executes communication process.Driver 610 is also connected to I/O interface 605 as needed.Detachable media 611, such as Disk, CD, magneto-optic disk, semiconductor memory etc. are mounted on as needed on driver 610, in order to read from thereon Computer program be mounted into storage section 608 as needed.
Particularly, in accordance with an embodiment of the present disclosure, it may be implemented as computer above with reference to the process of flow chart description Software program.For example, embodiment of the disclosure includes a kind of computer program product comprising be tangibly embodied in machine readable Computer program on medium, the computer program include the program code for method shown in execution flow chart.At this In the embodiment of sample, which can be downloaded and installed from network by communications portion 609, and/or from removable Medium 611 is unloaded to be mounted.
Flow chart and block diagram in attached drawing are illustrated according to the system of the various embodiments of the application, method and computer journey The architecture, function and operation in the cards of sequence product.In this regard, each box in flowchart or block diagram can generation A part of one module, program segment or code of table, a part of the module, program segment or code include one or more Executable instruction for implementing the specified logical function.It should also be noted that in some implementations as replacements, institute in box The function of mark can also occur in a different order than that indicated in the drawings.For example, two boxes succeedingly indicated are practical On can be basically executed in parallel, they can also be executed in the opposite order sometimes, and this depends on the function involved.Also it wants It is noted that the combination of each box in block diagram and or flow chart and the box in block diagram and or flow chart, Ke Yiyong The dedicated hardware based system of defined functions or operations is executed to realize, or can be referred to specialized hardware and computer The combination of order is realized.
Being described in unit involved in the embodiment of the present application can be realized by way of software, can also be by hard The mode of part is realized.Described module also can be set in the processor, for example, can be described as: a kind of processor packet It includes and obtains module, matching module, determining module and generation module.Wherein, the title of these modules not structure under certain conditions The restriction of the pairs of module itself is also described as example, obtaining module " for obtaining the search key of user's input Module ".
As on the other hand, present invention also provides a kind of nonvolatile computer storage media, the non-volatile calculating Machine storage medium can be nonvolatile computer storage media included in device described in above-described embodiment;It is also possible to Individualism, without the nonvolatile computer storage media in supplying terminal.Above-mentioned nonvolatile computer storage media is deposited One or more program is contained, when one or more of programs are executed by an equipment, so that the equipment: obtaining The search key of user's input;Obtain the web page contents and customer information with described search Keywords matching;It is determining with it is described The corresponding business tine of customer information;Based on the web page contents and the business tine, new web page is generated.
Above description is only the preferred embodiment of the application and the explanation to institute's application technology principle.Those skilled in the art Member is it should be appreciated that invention scope involved in the application, however it is not limited to technology made of the specific combination of above-mentioned technical characteristic Scheme, while should also cover in the case where not departing from the inventive concept, it is carried out by above-mentioned technical characteristic or its equivalent feature Any combination and the other technical solutions formed.Such as features described above has similar function with (but being not limited to) disclosed herein Can technical characteristic replaced mutually and the technical solution that is formed.

Claims (14)

1. a kind of webpage generating method, which is characterized in that the described method includes:
Obtain the search key of user's input;
Obtain the web page contents and customer information with described search Keywords matching;
Determine business tine corresponding with the customer information;
Based on the web page contents and the business tine, new web page is generated;
Wherein, determination business tine corresponding with the customer information, comprising:
According to the customer information, at least one corresponding candidate Traffic content is obtained;
Based on the historical data of business conversion, the conversion ratio of each candidate Traffic content is determined;
According to the conversion ratio, the business tine is determined from least one described candidate Traffic content.
2. webpage generating method according to claim 1, which is characterized in that the acquisition and described search Keywords matching Web page contents and customer information, comprising:
Described search keyword is extended, at least one expanded keyword is obtained;
Based on described search keyword and at least one described expanded keyword, keyword set is generated;
It obtains and the matched web page contents of the keyword set and customer information.
3. webpage generating method according to claim 2, which is characterized in that described to expand described search keyword Exhibition, comprising:
Obtain the customized information of the user;
Described search keyword is extended based on the customized information;And/or
Semantic extension is carried out to described search keyword.
4. webpage generating method according to claim 3, which is characterized in that the customized information includes following at least one : age, gender, geographical location and historical search record.
5. webpage generating method according to claim 2, which is characterized in that
In the new web page, with the web page contents of described search Keywords matching and with the matched webpage of the expanded keyword Content has different display properties.
6. webpage generating method according to claim 5, which is characterized in that the display properties include display area and/ Or text style.
7. webpage generating method according to any one of claims 1 to 6, which is characterized in that described based in the webpage Hold and the business tine, generation new web page, comprising:
Using the web page contents as the content of pages of the new web page;
Business interface corresponding with the business tine is set in the new web page.
8. a kind of auto-building html files device, which is characterized in that described device includes:
Module is obtained, for obtaining the search key of user's input;
Matching module, for obtaining and the web page contents and customer information of described search Keywords matching;
Determining module, for determining business tine corresponding with the customer information;
Generation module generates new web page for being based on the web page contents and the business tine;
Wherein, the determining module is further used for:
According to the customer information, at least one corresponding candidate Traffic content is obtained;
Based on the historical data of business conversion, the conversion ratio of each candidate Traffic content is determined;
According to the conversion ratio, the business tine is determined from least one described candidate Traffic content.
9. auto-building html files device according to claim 8, which is characterized in that the matching module includes:
Expanding element obtains at least one expanded keyword for being extended to described search keyword;
Generation unit generates keyword set for being based on described search keyword and at least one described expanded keyword;
Matching unit, for obtaining and the matched web page contents of the keyword set and customer information.
10. auto-building html files device according to claim 9, which is characterized in that the expanding element is further used for:
Obtain the customized information of the user;
Described search keyword is extended based on the customized information;And/or
Semantic extension is carried out to described search keyword.
11. auto-building html files device according to claim 10, which is characterized in that the customized information include it is following at least One: age, gender, geographical location and historical search record.
12. auto-building html files device according to claim 9, which is characterized in that
In the new web page, with the web page contents of described search Keywords matching and with the matched webpage of the expanded keyword Content has different display properties.
13. auto-building html files device according to claim 12, which is characterized in that the display properties includes display area And/or text style.
14. according to the described in any item auto-building html files devices of claim 8 to 13, which is characterized in that the generation module is into one Step is used for:
Using the web page contents as the content of pages of the new web page;
Business interface corresponding with the business tine is set in the new web page.
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