CN105260472B - A kind of information push method and device - Google Patents
A kind of information push method and device Download PDFInfo
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- CN105260472B CN105260472B CN201510711962.2A CN201510711962A CN105260472B CN 105260472 B CN105260472 B CN 105260472B CN 201510711962 A CN201510711962 A CN 201510711962A CN 105260472 B CN105260472 B CN 105260472B
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/953—Querying, e.g. by the use of web search engines
- G06F16/9535—Search customisation based on user profiles and personalisation
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Abstract
The embodiment of the invention discloses a kind of information push method and devices, are related to Internet technical field.A kind of information push method, it may comprise steps of: excluding the message that first message set includes in the message of preset message library, obtain second message set, wherein first message set includes the message that the message that user was browsed by destination client and/or other client push are crossed；In the message of the second message set, determine to PUSH message；The user is pushed to PUSH message by determining.Using technical solution provided by the embodiment of the present invention, it is determining when PUSH message, the message that user browsed and/or the message that other client push are crossed is being foreclosed, it can be to avoid repetition message excessively bothering to user, the concern for effectively attracting user, promotes user experience.
Description
Technical field
The present invention relates to Internet technical field, in particular to a kind of information push method and device.
Background technique
With the fast development of Internet technology, can gradually increase to the client of user's PUSH message, for example, can be with
The news client of news messages is pushed to user, and the shopping client etc. of commodity message can be pushed to user.
A kind of information push method is in special time period, to be unified from server to all clients in the prior art
PUSH message, during this period of time, each client show the message of user to be the same.Client gives message display
After user, user may carry out browse operation to its interested message, its uninterested message may not be held
Any operation of row.
This method has some disadvantages, and user repeatedly opens client within a certain period of time, and the message of acquisition is all
Be it is duplicate, in these message, some message users had been browsed, and some message may not be interested to user
, in this way, repetition message will cause the pass that can not attract the message of user excessively bothered, and be pushed to user user
Note, user experience are poor.
Summary of the invention
The embodiment of the present invention is designed to provide a kind of information push method and device, to avoid repetition message to user
Excessively bother, attract user concern, promoted user experience.Technical solution is as follows:
A kind of information push method, comprising:
The message that first message set includes is excluded in the message of preset message library, obtains second message set,
In, first message set includes the message that the message that user was browsed by destination client and/or other client push are crossed；
In the message of the second message set, determine to PUSH message；
The user is pushed to PUSH message by determining.
In a kind of specific embodiment of the invention, the method also includes:
The user is obtained to the browsing behavior data of the message of the destination client and/or other client push；
According to the browsing behavior data, the most type of message of browsing time is determined；
It is described in the message of the second message set, determine to PUSH message, comprising:
In belonging in the message of the most type of message of browsing time for the second message set, determination disappears wait push
Breath.
It is described in the message of the second message set in a kind of specific embodiment of the invention, it determines wait push away
Send message, comprising:
According to the information updating moment, in the message of the second message set, determine to PUSH message.
It is described that first message collection is excluded in the message of preset message library in a kind of specific embodiment of the invention
The message that conjunction includes, comprising:
It is determined default for each message that first message set includes according to the title of the message and/or link network address
Message library in whether there is the message；
If it is present excluding the message in preset message library.
In a kind of specific embodiment of the invention, the first message set also includes: the destination client is pushed away
It gives in the message of user, push times reach the message of preset threshold.
A kind of message driving means, comprising:
Message excludes module, and the message for including for excluding first message set in the message of preset message library obtains
Second message set, wherein first message set includes the message that user was browsed by destination client and/or other are objective
The message that family end pushed；
To PUSH message determining module, for determining to PUSH message in the message of the second message set；
Message pushing module is pushed to the user to PUSH message for what will be determined.
In a kind of specific embodiment of the invention, described device further include:
Behavioral data obtains module, for obtaining the user to the destination client and/or other client push
Message browsing behavior data；
Type of message determining module, for determining the most type of message of browsing time according to the browsing behavior data；
It is described to PUSH message determining module, be specifically used for:
In belonging in the message of the most type of message of browsing time for the second message set, determination disappears wait push
Breath.
It is described to PUSH message determining module in a kind of specific embodiment of the invention, it is specifically used for:
According to the information updating moment, in the message of the second message set, determine to PUSH message.
In a kind of specific embodiment of the invention, the message excludes module, is specifically used for:
It is determined default for each message that first message set includes according to the title of the message and/or link network address
Message library in whether there is the message；
If it is present excluding the message in preset message library.
In a kind of specific embodiment of the invention, the first message set also includes: the destination client is pushed away
It gives in the message of user, push times reach the message of preset threshold.
Using technical solution provided by the embodiment of the present invention, is determining when PUSH message, disappearing what user browsed
The message that breath and/or other client push are crossed forecloses, and can effectively inhale to avoid repetition message excessively bothering to user
The concern at family is quoted, user experience is promoted.
Detailed description of the invention
In order to more clearly explain the embodiment of the invention or the technical proposal in the existing technology, to embodiment or will show below
There is attached drawing needed in technical description to be briefly described, it should be apparent that, the accompanying drawings in the following description is only this
Some embodiments of invention for those of ordinary skill in the art without creative efforts, can be with
It obtains other drawings based on these drawings.
Fig. 1 is a kind of implementation flow chart of information push method in the embodiment of the present invention；
Fig. 2 is another implementation flow chart of information push method in the embodiment of the present invention；
Fig. 3 is a kind of structural schematic diagram of message driving means in the embodiment of the present invention.
Specific embodiment
In order to make those skilled in the art more fully understand the technical solution in the embodiment of the present invention, below in conjunction with this hair
Attached drawing in bright embodiment, technical scheme in the embodiment of the invention is clearly and completely described, it is clear that described
Embodiment is only a part of the embodiment of the present invention, instead of all the embodiments.Based on the embodiments of the present invention, this field
Those of ordinary skill's every other embodiment obtained without making creative work, belongs to protection of the present invention
Range.
A kind of information push method provided by the embodiment of the present invention can be applied to destination client, can also be applied to
Server, the embodiment of the present invention are without limitation.For convenience of description, said below for the technical solution of the embodiment of the present invention
It is bright to be illustrated for being applied to destination client.
It is shown in Figure 1, it is a kind of implementation flow chart of information push method provided by the embodiment of the present invention, this method
It may comprise steps of:
S110: the message that first message set includes is excluded in the message of preset message library, obtains second message collection
It closes.
Wherein, first message set includes that the message that was browsed by destination client of user and/or other clients push away
The message passed through.
Destination client is can be to the client of user's PUSH message, for example, news client, can push to user
News messages.Other so-called clients are for destination client, and being can be with different from other of destination client
For the client of user's PUSH message.Destination client and other clients are mounted in same terminal, to use the terminal
User provide service.
It is understood that may disappear to this if some message for pushing to destination client of user is interested
Breath carries out further browse operation may not carry out if the message that user pushes destination client is lost interest in
Any operation.It, may if these message are pushed to user again by destination client for the message that user had browsed
It will cause excessively bothering to user, so that user is always received repetition message, user experience is poor.
Equally, browsing may has been carried out if user is interested in the message pushed for other clients
Deng operation, if destination client pushes these message to user again, it would still be possible to cause excessively bothering to user, make user
Repetition message is always received, user experience is poor.If the message that user had pushed other clients is lost interest in,
So, even if these message are pushed to user by destination client, it cannot may still cause the interest of user, may cause instead
To excessively bothering for user, user is set always to receive repetition message, user experience is poor.
In practical applications, destination client can recorde the message and other that user was browsed by the destination client
The message that client push is crossed, and the message and/or other client push that above-mentioned user was browsed by destination client
The message crossed is aggregated into first message set.
To sum up, it to avoid excessively bothering to user, avoids user from always receiving repetition message, promotes user experience,
The message that first message set includes can be excluded in the message of preset message library, it is hereby achieved that second message collection
It closes.Message in message library can be destination client and first pass through communication with server in advance, get from server, and store
In local.Message in second message set does not include the message in first message set.
S120: it in the message of the second message set, determines to PUSH message.
By step S110 it is found that message in second message set does not include the message in first message set, i.e., the
Message in two massage sets does not include the message that user was browsed by destination client and what other client push were crossed disappears
Breath.
In the message of second message set, determine to PUSH message.
For convenience of understanding, illustrate.
Example 1: destination client is counted since daily 12 points of morning, when user first switches on the destination client,
The message that destination client is pushed to user is message A, message B, message C and user D, and user compares sense to message A and message C
Interest, has carried out browse operation for the two message, is not carried out any operation to message B and message D.When user is on the day of
When opening the destination client for the second time, destination client it needs to be determined that PUSH message, excluded from message library message A and
After message C, from remaining message, i.e., determine in the message of second message set to PUSH message.It can be randomly selected, it can be with
It is selected according to certain rule.Identified to may include message B and message D to PUSH message, i.e. destination client can
With determined in the message of second message set message B, message D, message E and message F be to PUSH message, i.e., with message E and
For message F instead of message A and message C, the message that can have been browsed in this way to avoid user is pushed to user again, gives user
Bring unnecessary bother.
S130: the user is pushed to PUSH message by determining.
It determines after PUSH message, directly can be pushed to user to PUSH message for determining.
Using technical solution provided by the embodiment of the present invention, is determining when PUSH message, disappearing what user browsed
The message that breath and/or other client push are crossed forecloses, and can effectively inhale to avoid repetition message excessively bothering to user
The concern at family is quoted, user experience is promoted.
Shown in Figure 2, in one embodiment of the invention, this method may also comprise the following steps::
S140: the user is obtained to the browsing behavior of the message of the destination client and/or other client push
Data；
S150: according to the browsing behavior data, the most type of message of browsing time is determined.
For convenience of description, above-mentioned two step is combined and is illustrated.
The message of message or other client push either for destination client push, as long as user's sense is emerging
Interest, may all will do it browse operation, and destination client can obtain user to target customer by monitoring user browsing behavior
The browsing behavior data of the message of end and/or other client push.Browsing behavior data are analyzed, can determine to use
The most type of message of family browsing time.
It is still the news client of X producer with destination client, for other clients is the news clients of Y producer,
What destination client and other clients were pushed to user is all news messages, for news messages can there are many types, such as
Social class news, amusement class news, house property class news etc..It is analyzed by the browsing behavior data to user, determines to use
Browsing time most type of message in family is house property class news.
The browsing behavior data of above-mentioned user can be in set period of time.
It should be noted that the embodiment of the present invention executes sequence to above-mentioned steps S140 and step S150 and step S110
With no restrictions.As long as determining the most type of message of browsing time before executing step S120.
Step S120 may comprise steps of:
S121: it in belonging in the message of the most type of message of browsing time for the second message set, determines wait push away
Send message.
User to the browsing times of various types of message number, where the interest that may indicate that user.To certain type
Message browsing time it is most, may be most interested to the message of the type.So can belonging in second message set
In the message of the most type of message of browsing time, determine to PUSH message.In this way, the message for being pushed to user may be use
Family is more interested.
In one embodiment of the invention, step S120 may comprise steps of:
According to the information updating moment, in the message of the second message set, determine to PUSH message.
Message in message library may not be it is unalterable, may be updated according to the actual situation.It is newest more
The value of its push of new message is bigger, especially news messages, has a stronger timeliness, renewable time apart from it is current when
Quarter is closer, more worth to push to user.
So in practical applications, can be determined in the message of second message set according to the information updating moment
To PUSH message, renewable time is determined as apart from current time closer message to PUSH message.
In one embodiment of the invention, step S110 may comprise steps of:
For each message that first message set includes, determine with the presence or absence of the message in preset message library, if
In the presence of then excluding the message in preset message library.
Specifically, can be according to the title and/or link network address of the message, determining, which whether there is in preset message library, is somebody's turn to do
Message.
Message in message library can have heading message, can also have link website information.Destination client or
Other client push can derive from same web site or different web sites to the message of user, as destination client or other clients
When holding to user's PUSH message, the title of message is showed into user, when user has further clicking operation, can be passed through
For the link website links of the message to source website, the particular content for obtaining the message shows user, for user's browsing.
For each message in first message set, can check in message library with the presence or absence of the title with the message
And/or the link consistent message of network address, if it is present excluding the message, in message library to obtain second message set.
In one embodiment of the invention, the first message set can also include: the destination client push
To in the message of user, push times reach the message of preset threshold.
Message uninterested for user, even if destination client is user, push is multiple, can not cause user's
Interest will increase bother the unnecessary of user instead.So the message in first message set can also include: target
For client push in the message of user, push times reach the message of preset threshold.Preset threshold may be according to the actual situation
It is configured and adjusts.For example it is set as 3 times.
Still by taking example 1 as an example, user on the day of before open the destination client three times, destination client is pushed to user
Message B, with per family not to any operation of message B execution.When user is when opening the destination client current 4th time, target is objective
Family end is carrying out when PUSH message determines, can be from the message of message library except exclusion user is in the preceding message browsed three times
Outside, then message B is excluded, obtains second message set, and determined to PUSH message, i.e., really from the message of the second message set
It is fixed to not include message B in PUSH message.
Thus it is possible, on the one hand, the message that can have been browsed to avoid user is pushed to user again, bringing to user need not
That wants bothers, and on the other hand, can be pushed to again user to avoid the possible uninterested message of user, bringing to user need not
That wants bothers, and pushes more message for user.
Above-mentioned is the description for being applied to carry out for destination client from the technical solution of the embodiment of the present invention, if this hair
The technical solution of bright embodiment is applied to server, then server can obtain first message set from destination client, certainly
The message that first message set includes is excluded in the message of the message library of body storage to disappear to obtain second message set from second
In the message for ceasing set, determines to PUSH message, and by determining and be pushed to user to PUSH message.
Corresponding to above method embodiment, the embodiment of the invention also provides a kind of message driving means, referring to Fig. 3 institute
Show, the apparatus may include with lower module:
Message excludes module 210, the message for including for excluding first message set in the message of preset message library,
Obtain second message set, wherein first message set include the message that user was browsed by destination client and/or other
The message that client push is crossed；
To PUSH message determining module 220, for determining to PUSH message in the message of the second message set；
Message pushing module 230 is pushed to the user to PUSH message for what will be determined.
Using device provided by the embodiment of the present invention, determining when PUSH message, message that user was browsed and/
Or the message that other client push are crossed forecloses, and can effectively attract and use to avoid repetition message excessively bothering to user
The concern at family promotes user experience.
In one embodiment of the invention, described device can also comprise the following modules:
Behavioral data obtains module, for obtaining the user to the destination client and/or other client push
Message browsing behavior data；
Type of message determining module, for determining the most type of message of browsing time according to the browsing behavior data；
It is described to PUSH message determining module 220, can be specifically used for:
In belonging in the message of the most type of message of browsing time for the second message set, determination disappears wait push
Breath.
It is described to PUSH message determining module 220 in a kind of specific embodiment of the invention, it can be specifically used for:
According to the information updating moment, in the message of the second message set, determine to PUSH message.
In a kind of specific embodiment of the invention, the message excludes module 210, can be specifically used for:
It is determined default for each message that first message set includes according to the title of the message and/or link network address
Message library in whether there is the message；
If it is present excluding the message in preset message library.
In a kind of specific embodiment of the invention, the first message set can also include: the target customer
End is pushed in the message of user, and push times reach the message of preset threshold.
It should be noted that, in this document, relational terms such as first and second and the like are used merely to a reality
Body or operation are distinguished with another entity or operation, are deposited without necessarily requiring or implying between these entities or operation
In any actual relationship or order or sequence.Moreover, the terms "include", "comprise" or its any other variant are intended to
Non-exclusive inclusion, so that the process, method, article or equipment including a series of elements is not only wanted including those
Element, but also including other elements that are not explicitly listed, or further include for this process, method, article or equipment
Intrinsic element.In the absence of more restrictions, the element limited by sentence "including a ...", it is not excluded that
There is also other identical elements in process, method, article or equipment including the element.
Each embodiment in this specification is all made of relevant mode and describes, same and similar portion between each embodiment
Dividing may refer to each other, and each embodiment focuses on the differences from other embodiments.Especially for device reality
For applying example, since it is substantially similar to the method embodiment, so being described relatively simple, related place is referring to embodiment of the method
Part explanation.
Those of ordinary skill in the art will appreciate that all or part of the steps in realization above method embodiment is can
It is completed with instructing relevant hardware by program, the program can store in computer-readable storage medium,
The storage medium designated herein obtained, such as: ROM/RAM, magnetic disk, CD.
The foregoing is merely illustrative of the preferred embodiments of the present invention, is not intended to limit the scope of the present invention.It is all
Any modification, equivalent replacement, improvement and so within the spirit and principles in the present invention, are all contained in protection scope of the present invention
It is interior.
Claims (6)
1. a kind of information push method characterized by comprising
The message that first message set includes is excluded in the message of preset message library, obtains second message set, wherein the
One massage set includes the message that the message that user was browsed by destination client and/or other client push are crossed；
In the message of the second message set, determine to PUSH message；
The user is pushed to PUSH message by determining；
The first message set also includes: the destination client is pushed in the message of user, and push times reach default
The message of threshold value；
The user is obtained to the browsing behavior data of the message of the destination client and/or other client push；
According to the browsing behavior data, the most type of message of browsing time is determined；
It is described in the message of the second message set, determine to PUSH message, comprising:
In belonging in the message of the most type of message of browsing time for the second message set, determine to PUSH message.
2. the method according to claim 1, wherein described in the message of the second message set, determination
To PUSH message, comprising:
According to the information updating moment, in the message of the second message set, determine to PUSH message.
3. the method according to claim 1, wherein the exclusion first in the message of preset message library disappears
The message that breath set includes, comprising:
Preset disappear is determined according to the title of the message and/or link network address for each message that first message set includes
It ceases and whether there is the message in library；
If it is present excluding the message in preset message library.
4. a kind of message driving means characterized by comprising
Message excludes module, for excluding the first message set message that includes in the message of preset message library, obtains the
Two massage sets, wherein first message set includes the message and/or other clients that user was browsed by destination client
The message pushed；
To PUSH message determining module, for determining to PUSH message in the message of the second message set；
Message pushing module is pushed to the user to PUSH message for what will be determined；
The first message set also includes: the destination client is pushed in the message of user, and push times reach default
The message of threshold value；
Behavioral data obtains module, disappears for obtaining the user to the destination client and/or other client push
The browsing behavior data of breath；
Type of message determining module, for determining the most type of message of browsing time according to the browsing behavior data；
It is described to PUSH message determining module, be specifically used for:
In belonging in the message of the most type of message of browsing time for the second message set, determine to PUSH message.
5. device according to claim 4, which is characterized in that it is described to PUSH message determining module, it is specifically used for:
According to the information updating moment, in the message of the second message set, determine to PUSH message.
6. device according to claim 4, which is characterized in that the message excludes module, is specifically used for:
Preset disappear is determined according to the title of the message and/or link network address for each message that first message set includes
It ceases and whether there is the message in library；
If it is present excluding the message in preset message library.
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| Publication number | Priority date | Publication date | Assignee | Title |
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| WO2017128076A1 (en) * | 2016-01-26 | 2017-08-03 | 段春燕 | Information display method for news pushing technology, and pushing system |
| CN107169077A (en) * | 2017-05-10 | 2017-09-15 | 百度在线网络技术（北京）有限公司 | Method and apparatus for pushed information |
| CN107562475B (en) * | 2017-08-29 | 2019-02-05 | Oppo广东移动通信有限公司 | Message display method, device and terminal |
| WO2020252639A1 (en) * | 2019-06-17 | 2020-12-24 | 深圳市欢太科技有限公司 | Content pushing method and related product |
| CN113780721B (en) * | 2021-07-29 | 2024-04-09 | 深圳市思为软件技术有限公司 | Data integration method and system |
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| CN101262497A (en) * | 2008-04-21 | 2008-09-10 | 深圳市迅雷网络技术有限公司 | A content push method, system and device |
| CN101957857A (en) * | 2010-09-30 | 2011-01-26 | 华为终端有限公司 | Automatic information push method and server |
| CN102447737A (en) * | 2011-11-18 | 2012-05-09 | 浪潮电子信息产业股份有限公司 | Service push method based on cloud platform |
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| KR101448593B1 (en) * | 2013-01-15 | 2014-10-13 | 주식회사 네이블커뮤니케이션즈 | Method of pushing web service and server performing the same |
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| CN101262497A (en) * | 2008-04-21 | 2008-09-10 | 深圳市迅雷网络技术有限公司 | A content push method, system and device |
| CN101957857A (en) * | 2010-09-30 | 2011-01-26 | 华为终端有限公司 | Automatic information push method and server |
| CN102447737A (en) * | 2011-11-18 | 2012-05-09 | 浪潮电子信息产业股份有限公司 | Service push method based on cloud platform |
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