CN105141993B - The method and system that a kind of information orientation is launched - Google Patents
The method and system that a kind of information orientation is launched Download PDFInfo
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- CN105141993B CN105141993B CN201510593605.0A CN201510593605A CN105141993B CN 105141993 B CN105141993 B CN 105141993B CN 201510593605 A CN201510593605 A CN 201510593605A CN 105141993 B CN105141993 B CN 105141993B
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- information
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/41—Structure of client; Structure of client peripherals
- H04N21/414—Specialised client platforms, e.g. receiver in car or embedded in a mobile appliance
- H04N21/41415—Specialised client platforms, e.g. receiver in car or embedded in a mobile appliance involving a public display, viewable by several users in a public space outside their home, e.g. movie theatre, information kiosk
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
- H04N21/25866—Management of end-user data
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- Engineering & Computer Science (AREA)
- Databases & Information Systems (AREA)
- Multimedia (AREA)
- Signal Processing (AREA)
- Computer Graphics (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
Abstract
This application discloses the method and system that a kind of information orientation is launched, methods described includes：The essential information of resident in community is gathered, resident in community is classified according to the essential information, and analyzes and obtains the information requirement type of all kinds of residents；The information requirement type of the resident is added in community's access card that the resident holds；In community's access card, address of the resident in community is also carried；When community's access card is verified, then information requirement type and the address of the resident carried in community's access card are extracted；Information to be put is filtered out according to the information requirement type of the resident, and the information to be put is launched onto television advertising machine corresponding with the resident address.
Description
Technical field
The application is related to data processing field, specifically, is related to the method and system that a kind of information orientation is launched.
Background technology
Information is launched great value for popularization and publicity in commercial level.Especially in information-based height
In the ripe present age, the channel that information is launched is various, and mode is various.Successful information, which is launched, often plays what is got twice the result with half the effort
Effect, it is vital commercial operation means.
Television advertising machine in public place, it is exactly a kind of emerging medium approach, is also widely used as a kind of information and throws
The channel put.Described television advertising machine, the dispensing of information can be realized by playing multimedia mode, has been had at present
Very high popularity rate.In the corridor of many residential communities or elevator, television advertising machine is all arranged.
But existing television advertising machine, when playing multimedia impression information, can only often it rely on fixed policy to carry out.
That is information at this stage is launched, and does not point clearly to dynamic crowd within public place, so not by information
The effect of dispensing performs to maximum.
The content of the invention
In view of this, this application provides the method and system that a kind of information orientation is launched, for the electricity in residential communities
Depending on advertisement machine, the real-time mobility status according to resident in community is realized, the information of certain content is launched to specific resident, from
And information, which is launched, very clear and definite directive property.
In order to solve the above-mentioned technical problem, the application has following technical scheme：
A kind of method that information orientation is launched, methods described include：
The essential information of resident in community is gathered, resident in community is classified according to the essential information, and analyzes
Obtain the information requirement type of all kinds of residents；
The information requirement type of the resident is added in community's access card that the resident holds；The community gate inhibition
In card, address of the resident in community is also carried；
When community's access card is verified, then the information requirement of the resident carried in community's access card is extracted
Type and address；
Information to be put is filtered out according to the information requirement type of the resident, and the information to be put launched arrive with
Corresponding to the resident address on television advertising machine.
The essential information of the resident includes：
Age, sex, income situation, hobby and/or marriage and childbirth situation.
Described information demand type includes：
Daily necessities type, clothing type and/or consumer goods type.
The information requirement type of the resident filters out information to be put：
Pre-establish information bank, and by the information association at least one information requirement type in described information storehouse；
When learning the information requirement type of resident, then the information with the information requirement type association is extracted from information bank
As information to be put.
Television advertising machine corresponding to the resident address is specially：
The unit corridor being arranged in where resident address or the television advertising machine of elevator.
The system that a kind of information orientation is launched, the system include：
Analysis module, for gathering the essential information of resident in community, resident in community is entered according to the essential information
Row classification, and analyze and obtain the information requirement type of all kinds of residents；
Gate inhibition's card module, for the information requirement type of the resident to be added into community's access card that the resident holds
In；In community's access card, address of the resident in community is also carried；
Putting module, for when community's access card is verified, extract carried in community's access card it is described
The information requirement type of resident and address；Information to be put is filtered out according to the information requirement type of the resident, and by described in
Information to be put is launched onto television advertising machine corresponding with the resident address.
The essential information of the resident includes：
Age, sex, income situation, hobby and/or marriage and childbirth situation.
Described information demand type includes：
Daily necessities type, clothing type and/or consumer goods type.
The information requirement type of the resident filters out information to be put：
Pre-establish information bank, and by the information association at least one information requirement type in described information storehouse；
When learning the information requirement type of resident, then the information with the information requirement type association is extracted from information bank
As information to be put.
Television advertising machine corresponding to the resident address is specially：
The unit corridor being arranged in where resident address or the television advertising machine of elevator.
Compared with prior art, method and system described herein, following effect has been reached：
Learn the essential information of resident by the verification of community's access card, so realize according in community resident it is real-time
Mobility status, the information of certain content is launched to specific resident, so that information, which is launched, very clearly sensing
Property, greatly to play the effect of information dispensing.
Certainly, implementing any product of the application must be not necessarily required to reach all the above technique effect simultaneously.
Brief description of the drawings
Accompanying drawing described herein is used for providing further understanding of the present application, forms the part of the application, this Shen
Schematic description and description please is used to explain the application, does not form the improper restriction to the application.In the accompanying drawings：
Fig. 1 is the embodiment of the present application methods described flow chart；
Fig. 2 is system structure diagram described in the embodiment of the present application.
Embodiment
Some vocabulary has such as been used to censure specific components among specification and claim.Those skilled in the art should
It is understood that hardware manufacturer may call same component with different nouns.This specification and claims are not with name
The difference of title is used as the mode for distinguishing component, but is used as the criterion of differentiation with the difference of component functionally.Such as logical
The "comprising" of piece specification and claim mentioned in is an open language, therefore should be construed to " include but do not limit
In "." substantially " refer in receivable error range, those skilled in the art can be described within a certain error range solution
Technical problem, basically reach the technique effect.In addition, " coupling " one word is herein comprising any direct and indirect electric property coupling
Means.Therefore, if the first device of described in the text one is coupled to a second device, representing the first device can directly electrical coupling
The second device is connected to, or the second device is electrically coupled to indirectly by other devices or coupling means.Specification
Subsequent descriptions for implement the application better embodiment, so it is described description be for the purpose of the rule for illustrating the application,
It is not limited to scope of the present application.The protection domain of the application is worked as to be defined depending on appended claims institute defender.
It is shown in Figure 1, it is the specific embodiment of herein described method.In the present embodiment, methods described mainly for
Television advertising machine in residential communities is implemented；The essential information of resident is learned by the verification of community's access card, and then is realized
According to the real-time mobility status of resident in community, to the information of specific resident dispensing certain content, so that information is thrown
It has been placed with very clear and definite directive property.Methods described specifically includes following steps：
The essential information of resident, divides resident in community according to the essential information in step 101, collection community
Class, and analyze and obtain the information requirement type of all kinds of residents.
Step 102, the information requirement type of the resident is added in community's access card that the resident holds；It is described
In community's access card, address of the resident in community is also carried.
Step 103, when community's access card it is verified, then extract the resident's that is carried in community's access card
Information requirement type and address.
Step 104, filter out information to be put according to the information requirement type of the resident, and by the information to be put
Launch on television advertising machine corresponding with the resident address.
The essential information of wherein described resident can include, age of resident, sex, income situation, hobby and/or
The personal information such as marriage and childbirth situation.Described information demand type can include, daily necessities type, clothing type and/or the consumer goods
Type.
Methods described can be advance age of acquisition and recording community resident, sex, income situation, hobby and/or
The information such as marriage and childbirth situation, and thus infer the information requirement type of resident.In general, targetedly analyze the letter of community resident
Breath demand type, can be in units of family, can also be in units of individual.Such as the resident newly educated for new marriage or family,
Mother and baby's articles for use in daily necessities type information can be pushed to it；Or for the income situation according to resident or family, recommend
The product of corresponding price in consumer goods type information.
The information requirement type of resident and address, all carry in community's access card that resident holds.When the resident utilizes
When access card enters community, access card is verified, now extracts the information of the resident carried in community's access card and needs
Type and address are asked, to learn the real-time mobility status of community resident.
Such as when some access card is verified, then the A resident for holding the access card is can extract, address is community 7
The Room of Unit 3, building 901.And the information requirement type of the resident is mother and baby's articles for use in daily necessities.
In the present embodiment, information bank can be pre-established, and by the information association at least one information in described information storehouse
Demand type.When learning the information requirement type of resident, then the letter with the information requirement type association is extracted from information bank
Breath is used as information to be put.Such as have the information of B products in release, and it is associated with mother and baby's articles for use, then the information of B products is made
For information to be put.
And then the information to be put is launched onto television advertising machine corresponding with the resident address, it is so-called with it is described
Television advertising machine corresponding to resident address, that is, it is arranged in the unit corridor where resident address or the television advertising of elevator
Machine.For A resident, i.e., the television advertising machine on the unit corridor of No. 7 unit of building 3 or elevator.Thus, when A resident enters
When community goes to dwelling, unit corridor or the elevator of No. 7 unit of building 3 will necessarily be passed through, just it can be seen that specifically for its throwing
The information for the B products put.
As seen through the above technical solutions, beneficial effect existing for the present embodiment is：By the verification of community's access card and
The essential information of resident is learned, and then realizes the real-time mobility status according to resident in community, is launched to specific resident special
The information of content is determined, so that information, which is launched, very clear and definite directive property, greatly to play information dispensing
Effect.
It is shown in Figure 2, it is the specific embodiment of herein described system.System described in the present embodiment, which is used to realize, to be schemed
Method described in 1 illustrated embodiment, its technical scheme is substantially consistent with the method shown in Fig. 1, in embodiment illustrated in fig. 1
Corresponding description is equally applicable in the present embodiment.System includes described in the present embodiment：
Analysis module 201, for gathering the essential information of resident in community, according to the essential information to resident in community
Classified, and analyze and obtain the information requirement type of all kinds of residents.
Gate inhibition's card module 202, for the information requirement type of the resident to be added into community's door that the resident holds
Prohibit in card；In community's access card, address of the resident in community is also carried.
Putting module 203, for when community's access card is verified, extracting the institute carried in community's access card
State information requirement type and the address of resident；Information to be put is filtered out according to the information requirement type of the resident, and by institute
Information to be put is stated to launch onto television advertising machine corresponding with the resident address.
The essential information of the resident includes：Age, sex, income situation, hobby and/or marriage and childbirth situation.
Described information demand type includes：Daily necessities type, clothing type and/or consumer goods type.
The information requirement type of the resident filters out information to be put：
Pre-establish information bank, and by the information association at least one information requirement type in described information storehouse；
When learning the information requirement type of resident, then the information with the information requirement type association is extracted from information bank
As information to be put.
Television advertising machine corresponding to the resident address is specially：
The unit corridor being arranged in where resident address or the television advertising machine of elevator.
As seen through the above technical solutions, beneficial effect existing for the present embodiment is：By the verification of community's access card and
The essential information of resident is learned, and then realizes the real-time mobility status according to resident in community, is launched to specific resident special
The information of content is determined, so that information, which is launched, very clear and definite directive property, greatly to play information dispensing
Effect.
It should be understood by those skilled in the art that, embodiments herein can be provided as method, apparatus or computer program
Product.Therefore, the application can use the reality in terms of complete hardware embodiment, complete software embodiment or combination software and hardware
Apply the form of example.Moreover, the application can use the computer for wherein including computer usable program code in one or more
The computer program production that usable storage medium is implemented on (including but is not limited to magnetic disk storage, CD-ROM, optical memory etc.)
The form of product.
Some preferred embodiments of the application have shown and described in described above, but as previously described, it should be understood that the application
Be not limited to form disclosed herein, be not to be taken as the exclusion to other embodiment, and available for various other combinations,
Modification and environment, and above-mentioned teaching or the technology or knowledge of association area can be passed through in the scope of the invention is set forth herein
It is modified., then all should be in this Shen and the change and change that those skilled in the art are carried out do not depart from spirit and scope
Please be in the protection domain of appended claims.
Claims (10)
1. a kind of method that information orientation is launched, it is characterised in that methods described includes：
The essential information of resident in community is gathered, resident in community is classified according to the essential information, and analyzes and obtains
The information requirement type of all kinds of residents；
The information requirement type of the resident is added in community's access card that the resident holds；Community's access card
In, also carry address of the resident in community；
When community's access card is verified, then the information requirement type of the resident carried in community's access card is extracted
And address；
Information to be put is filtered out according to the information requirement type of the resident, and the information to be put launched arrive with it is described
Corresponding to resident address on television advertising machine.
2. method according to claim 1, it is characterised in that the essential information of the resident includes：
Age, sex, income situation, hobby and/or marriage and childbirth situation.
3. method according to claim 1, it is characterised in that described information demand type includes：
Daily necessities type kimonos adorns type.
4. according to claims 1 to 3 any one methods described, it is characterised in that the information requirement type screening of the resident
Going out information to be put is specially：
Pre-establish information bank, and by the information association at least one information requirement type in described information storehouse；
When learning the information requirement type of resident, then extraction and the information conduct of the information requirement type association from information bank
Information to be put.
5. according to claims 1 to 3 any one methods described, it is characterised in that television advertising corresponding to the resident address
Machine is specially：
The unit corridor being arranged in where resident address or the television advertising machine of elevator.
6. the system that a kind of information orientation is launched, it is characterised in that the system includes：
Analysis module, for gathering the essential information of resident in community, resident in community is divided according to the essential information
Class, and analyze and obtain the information requirement type of all kinds of residents；
Gate inhibition's card module, for the information requirement type of the resident to be added in community's access card that the resident holds；
In community's access card, address of the resident in community is also carried；
Putting module, for when community's access card is verified, extracting the resident carried in community's access card
Information requirement type and address；Information to be put is filtered out according to the information requirement type of the resident, and waits to throw by described
Information is put to launch onto television advertising machine corresponding with the resident address.
7. system according to claim 6, it is characterised in that the essential information of the resident includes：
Age, sex, income situation, hobby and/or marriage and childbirth situation.
8. system according to claim 6, it is characterised in that described information demand type includes：
Daily necessities type kimonos adorns type.
9. according to system described in claim 6~8 any one, it is characterised in that the information requirement type screening of the resident
Going out information to be put is specially：
Pre-establish information bank, and by the information association at least one information requirement type in described information storehouse；
When learning the information requirement type of resident, then extraction and the information conduct of the information requirement type association from information bank
Information to be put.
10. according to system described in claim 6~8 any one, it is characterised in that television advertising corresponding to the resident address
Machine is specially：
The unit corridor being arranged in where resident address or the television advertising machine of elevator.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201510593605.0A CN105141993B (en) | 2015-09-17 | 2015-09-17 | The method and system that a kind of information orientation is launched |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201510593605.0A CN105141993B (en) | 2015-09-17 | 2015-09-17 | The method and system that a kind of information orientation is launched |
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| Publication Number | Publication Date |
|---|---|
| CN105141993A CN105141993A (en) | 2015-12-09 |
| CN105141993B true CN105141993B (en) | 2018-03-30 |
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| Application Number | Title | Priority Date | Filing Date |
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| CN201510593605.0A Active CN105141993B (en) | 2015-09-17 | 2015-09-17 | The method and system that a kind of information orientation is launched |
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Families Citing this family (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN107369033A (en) * | 2017-06-08 | 2017-11-21 | 南通京希信息技术有限公司 | Advertisement business system based on gate control system |
| CN107748997A (en) * | 2017-10-06 | 2018-03-02 | 北京安络技术有限公司 | Launch ad revenue processing method and advertising device, user terminal, background system |
| CN111010551A (en) * | 2020-01-03 | 2020-04-14 | 贺志兵 | Building intercom system capable of automatically identifying different people and playing corresponding advertisements |
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| CN102045545A (en) * | 2010-11-30 | 2011-05-04 | 四川长虹电器股份有限公司 | Method for sending advisement by visual access control system |
| CN202970370U (en) * | 2012-10-10 | 2013-06-05 | 陈龙 | Advertising board type community pedestrian access control door |
| CN103680364A (en) * | 2013-12-02 | 2014-03-26 | 大连智慧城科技有限公司 | Advertisement player with building talk-back function |
| CN104464056A (en) * | 2014-12-12 | 2015-03-25 | 北京中研众力科技有限公司 | Facial recognition access control equipment with advertising information media function |
Family Cites Families (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| KR101472395B1 (en) * | 2013-07-04 | 2014-12-17 | 이성균 | Gate Advertisement System and Method |
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2015
- 2015-09-17 CN CN201510593605.0A patent/CN105141993B/en active Active
Patent Citations (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102045545A (en) * | 2010-11-30 | 2011-05-04 | 四川长虹电器股份有限公司 | Method for sending advisement by visual access control system |
| CN202970370U (en) * | 2012-10-10 | 2013-06-05 | 陈龙 | Advertising board type community pedestrian access control door |
| CN103680364A (en) * | 2013-12-02 | 2014-03-26 | 大连智慧城科技有限公司 | Advertisement player with building talk-back function |
| CN104464056A (en) * | 2014-12-12 | 2015-03-25 | 北京中研众力科技有限公司 | Facial recognition access control equipment with advertising information media function |
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| CN105141993A (en) | 2015-12-09 |
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