CN105096163A - Electronic questionnaire data processing method and device - Google Patents
Electronic questionnaire data processing method and device Download PDFInfo
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- CN105096163A CN105096163A CN201510491394.XA CN201510491394A CN105096163A CN 105096163 A CN105096163 A CN 105096163A CN 201510491394 A CN201510491394 A CN 201510491394A CN 105096163 A CN105096163 A CN 105096163A
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Abstract
The invention provides an electronic questionnaire data processing method and a device. The method comprises steps: whether ad viewing records are included in historical browser viewing records sent by a terminal is checked, and electronic questionnaire data packets are divided into a first group of questionnaire data packets and a second group of questionnaire data packets; according to filled ad electronic questionnaires in the electronic questionnaire data packets, a checking ratio corresponding to a first brand in the first group of questionnaire data packets and a checking ratio corresponding to a second brand in the second group of questionnaire data packets are determined; and according to the checking ratio corresponding to the first brand and the checking ratio corresponding to the second brand, a popularity enhancement rate of the brand is determined. The electronic questionnaires are grouped according to the historical browser viewing records, the popularity enhancement rate of the brand corresponding to the ads is then determined according to the filled ad electronic questionnaires, and the popularity enhancement rate of the brand corresponding to the ads can be objectively and accurately acquired.
Description
Technical field
The present invention relates to Internet technical field, particularly relate to a kind of electric questionnaire data processing method and device.
Background technology
Along with the development of Internet technology, advertisement is more and more rendered in internet to be publicized, and the input business of advertisement needs the popularity enhancing rate of the brand recognized corresponding to thrown in advertisement.
In prior art, advertising electronic questionnaire is provided to terminal, the option of whether viewed advertisement is demonstrated in advertising electronic questionnaire, then the electric questionnaire after the user that receiving terminal returns fills in, by adding up the content in electric questionnaire, thus obtain the popularity enhancing rate of brand corresponding to advertisement.
But, prior art can only choose by user in statistics advertising electronic questionnaire the popularity enhancing rate calculating brand corresponding to advertisement, there is user and do not watch advertisement, but in advertising electronic questionnaire, also choose the situation of viewed advertisement, thus cause the popularity enhancing rate of brand corresponding to the advertisement known and objective not and accurate.
Summary of the invention
The invention provides a kind of electric questionnaire data processing method and device, of the prior artly can only choose by user in statistics advertising electronic questionnaire the popularity enhancing rate calculating brand corresponding to advertisement in order to solve, there is user and do not watch advertisement, but in advertising electronic questionnaire, also choose the situation of viewed advertisement, thus cause the popularity enhancing rate of the brand known and objective not and problem accurately.
An aspect of of the present present invention there is provided a kind of electric questionnaire data processing method, comprising:
The electric questionnaire packet that receiving terminal sends, the browser history that described electric questionnaire packet comprises advertising electronic questionnaire and the described terminal of filling in checks record, and described advertising electronic questionnaire comprises the option whether watching advertisement;
Record is checked according to described browser history, described electric questionnaire packet is divided into first group of questionnaire data bag and second group of questionnaire data bag, wherein, browser history in described first group of questionnaire data bag checks that record comprises the viewing record of described advertisement, and the browser history in described second group of questionnaire data bag checks the viewing record not comprising described advertisement in record;
According to the described advertising electronic questionnaire filled in, determine the number one brand of described first group of questionnaire data bag corresponding choose ratio, and the second brand of described second group of questionnaire data bag corresponding choose ratio;
The choose ratio corresponding according to described number one brand and described second brand corresponding choose ratio, determine the popularity enhancing rate of described brand.
In method as above, described the choose ratio corresponding according to described number one brand and described second brand corresponding choose ratio, after determining the popularity enhancing rate of described brand, also comprise:
Browser history according to each questionnaire data bag in described first group of questionnaire data bag checks record, determines the viewing record number of times of the described advertisement in each questionnaire data bag;
According to the viewing record number of times of described advertisement, described first group of questionnaire data bag is divided into N number of group questionnaire data bag, wherein, the viewing record number of times of the described advertisement that each group questionnaire data bag is corresponding is identical;
According to the advertising electronic questionnaire filled in i-th group's questionnaire data bag, determine the 3rd brand of i-th group's questionnaire data bag corresponding choose ratio;
The choose ratio corresponding according to described 3rd brand and described second brand corresponding choose ratio, determine the popularity enhancing rate function of described brand;
Wherein, N is positive integer, and i ∈ [1, N], i is positive integer.
In method as above, described the choose ratio corresponding according to described number one brand and described second brand corresponding choose ratio, determine the popularity enhancing rate of described brand, comprising:
According to described number one brand corresponding choose ratio A and described second brand corresponding choose ratio B, determine described popularity enhancing rate C=(A-B) B.
In method as above, described the choose ratio corresponding according to described 3rd brand and described second brand corresponding choose ratio, determine the popularity enhancing rate function of described brand, comprising:
According to described 3rd brand corresponding choose ratio D
iwith described second brand corresponding choose ratio B, determine described popularity enhancing rate function f (i)=(D
i-B) B.
Another aspect of the present invention there is provided a kind of electric questionnaire data processing equipment, comprising:
Data reception module, for the electric questionnaire packet that receiving terminal sends, the browser history that described electric questionnaire packet comprises advertising electronic questionnaire and the described terminal of filling in checks record, and described advertising electronic questionnaire comprises the option whether watching advertisement;
First Data Placement module, for checking record according to described browser history, described electric questionnaire packet is divided into first group of questionnaire data bag and second group of questionnaire data bag, wherein, browser history in described first group of questionnaire data bag checks that record comprises the viewing record of described advertisement, and the browser history in described second group of questionnaire data bag checks the viewing record not comprising described advertisement in record;
First ratio-dependent module, for the advertising electronic questionnaire filled in described in basis, determine the number one brand of described first group of questionnaire data bag corresponding choose ratio, and the second brand of described second group of questionnaire data bag corresponding choose ratio;
Popularity enhancing rate determination module, for according to ratio of choosing corresponding to described number one brand and described second brand corresponding choose ratio, determine the popularity enhancing rate of described brand.
In device as above, also comprise:
Viewing record number of times determination module, for described according to described first advertisement viewing choose ratio and described second advertisement viewing choose ratio, after determining the popularity enhancing rate of the brand that described advertisement is corresponding, browser history according to each questionnaire data bag in described first group of questionnaire data bag checks record, determines the viewing record number of times of the described advertisement in each questionnaire data bag;
Second Data Placement module, for the viewing record number of times according to described advertisement, is divided into N number of group questionnaire data bag by described first group of questionnaire data bag, and wherein, the viewing record number of times of the described advertisement that each group questionnaire data bag is corresponding is identical;
Second ratio-dependent module, for according to the advertising electronic questionnaire filled in i-th group's questionnaire data bag, determine the 3rd brand of i-th group's questionnaire data bag corresponding choose ratio;
Popularity enhancing rate function determination module, for according to ratio of choosing corresponding to described 3rd brand and described second brand corresponding choose ratio, determine the popularity enhancing rate function of described brand;
Wherein, N is positive integer, and i ∈ [1, N], i is positive integer.
In device as above, described popularity enhancing rate determination module, specifically for:
According to described number one brand corresponding choose ratio A and described second brand corresponding choose ratio B, determine described popularity enhancing rate C=(A-B) B.
In device as above, described popularity enhancing rate function determination module, specifically for:
According to described 3rd brand corresponding choose ratio D
iwith described second brand corresponding choose ratio B, determine described popularity enhancing rate function f (i)=(D
i-B) B.
Technique effect of the present invention is: the electric questionnaire packet sent by receiving terminal, and the browser history that electric questionnaire packet comprises advertising electronic questionnaire and the terminal of filling in checks record, and advertising electronic questionnaire comprises the option whether watching advertisement; Record is checked according to browser history, electric questionnaire packet is divided into first group of questionnaire data bag and second group of questionnaire data bag, wherein, browser history in first group of questionnaire data bag checks that record comprises the viewing record of advertisement, and the browser history in second group of questionnaire data bag checks the viewing record not comprising advertisement in record; According to the advertising electronic questionnaire filled in, determine the number one brand of first group of questionnaire data bag corresponding choose ratio, and the second brand of second group of questionnaire data bag corresponding choose ratio; The choose ratio corresponding according to number one brand and the second brand corresponding choose ratio, determine the popularity enhancing rate of brand.Thus check that record goes advertising electronic questionnaire to divide into groups according to browser history, go to determine the popularity enhancing rate of the brand that advertisement is corresponding again according to the advertising electronic file filled in, can be objective and know the popularity enhancing rate of the brand that advertisement is corresponding accurately.
Accompanying drawing explanation
The process flow diagram of the electric questionnaire data processing method that Fig. 1 provides for the embodiment of the present invention one;
The process flow diagram of the electric questionnaire data processing method that Fig. 2 provides for the embodiment of the present invention two;
The broken line graph of the popularity enhancing rate function that the electric questionnaire data processing method that Fig. 3 provides for the embodiment of the present invention two obtains;
The structural representation of the electric questionnaire data processing equipment that Fig. 4 provides for the embodiment of the present invention three;
The structural representation of the electric questionnaire data processing equipment that Fig. 5 provides for the embodiment of the present invention four.
Embodiment
For making the object of the embodiment of the present invention, technical scheme and advantage clearly, below in conjunction with the accompanying drawing in the embodiment of the present invention, technical scheme in the embodiment of the present invention is clearly and completely described, obviously, described embodiment is the present invention's part embodiment, instead of whole embodiments.Based on the embodiment in the present invention, those of ordinary skill in the art, not making the every other embodiment obtained under creative work prerequisite, belong to the scope of protection of the invention.
The process flow diagram of the electric questionnaire data processing method that Fig. 1 provides for the embodiment of the present invention one, as shown in Figure 1, the method for the present embodiment comprises:
The electric questionnaire packet that step 101, receiving terminal send, the browser history that electric questionnaire packet comprises advertising electronic questionnaire and the terminal of filling in checks record, and advertising electronic questionnaire comprises the option whether watching advertisement.
In the present embodiment, concrete, can send advertising electronic questionnaire in multiple terminal, advertising electronic questionnaire comprises the option whether watching advertisement, specifically, advertising electronic questionnaire can be presented on the browser of terminal.Advertising electronic questionnaire is filled in by terminal user, rendering preferences on advertising electronic questionnaire is chosen, such as, comprises in advertising electronic questionnaire " whether you know Skyworth's brand of television ", and listing the option of "Yes" and "No", user can choose.Then, the electric questionnaire packet that receiving terminal returns, the browser history that electric questionnaire packet comprises advertising electronic questionnaire and the terminal of filling in checks record, and specifically, the browser history of terminal checks that record can be the cookie record of the browser in terminal.
Step 102, check record according to browser history, electric questionnaire packet is divided into first group of questionnaire data bag and second group of questionnaire data bag, wherein, browser history in first group of questionnaire data bag checks that record comprises the viewing record of advertisement, and the browser history in second group of questionnaire data bag checks the viewing record not comprising advertisement in record.
In the present embodiment, concrete, determine that browser history checks in record the viewing record of the advertisement whether comprised in advertising electronic questionnaire, if comprise, then electric questionnaire packet is divided into first group of questionnaire data bag, if do not comprise, then electric questionnaire packet is divided into second group of questionnaire data bag.Specifically, first group of questionnaire data bag can be called exposure group, and second group of questionnaire data bag can be called control group.
Step 103, according to the advertising electronic questionnaire filled in, determine the number one brand of first group of questionnaire data bag corresponding choose ratio, and the second brand of second group of questionnaire data bag corresponding choose ratio.
In the present embodiment, concrete, check the advertising electronic questionnaire filled in first group of questionnaire data bag, determine to have chosen the ratio of the advertisement viewing option of a viewed brand, can obtain the number one brand of first group of questionnaire data bag corresponding choose ratio; Check the advertising electronic questionnaire filled in second group of questionnaire data bag, determine to have chosen the ratio of the advertisement viewing option of viewed same brand, can obtain the second brand of second group of questionnaire data bag corresponding choose ratio.
For example, advertising electronic questionnaire proposes " following is a list some internet television brands, may I ask you and know which or which below? " problem, then can list some the internet television brands comprising " Skyworth " in option.User is filled in the problem in advertising electronic questionnaire by terminal, from can according to the advertising electronic questionnaire filled in, carry out statistical study, obtain have selected in first group of questionnaire data bag choosing " Skyworth " ratio, this ratio be exactly number one brand corresponding choose ratio; Meanwhile, can obtain have selected in second group of questionnaire data bag choosing " Skyworth " ratio, this ratio be exactly the second brand corresponding choose ratio.
Step 104, according to ratio of choosing corresponding to number one brand and the second brand corresponding choose ratio, determine the popularity enhancing rate of brand.
In the present embodiment, concrete, the choose ratio corresponding according to the number one brand obtained in step 103 and the second brand corresponding choose ratio, pass through mathematical computations, go the popularity enhancing rate determining the brand that advertisement is corresponding, thus the input business of advertisement can know the input effect of this advertisement.In the present embodiment, for the concrete account form of mathematical computations, be not specifically limited.
The present embodiment checks the viewing record whether comprising advertisement in record by the browser history that terminal sends, electric questionnaire packet is divided into first group of questionnaire data bag and second group of questionnaire data bag; Again according to the advertising electronic questionnaire filled in electric questionnaire packet, determine the number one brand of first group of questionnaire data bag corresponding choose ratio, and the second brand of second group of questionnaire data bag corresponding choose ratio; The choose ratio corresponding according to number one brand and the second brand corresponding choose ratio, determine the popularity enhancing rate of this brand.Thus check that record goes advertising electronic questionnaire to divide into groups according to browser history, go to determine the popularity enhancing rate of the brand that advertisement is corresponding again according to the advertising electronic file filled in, can be objective and know the popularity enhancing rate of the brand that advertisement is corresponding accurately.
The process flow diagram of the electric questionnaire data processing method that Fig. 2 provides for the embodiment of the present invention two, as shown in Figure 2, on the basis of above-described embodiment one, the method that the present embodiment two provides, after the step 104 of embodiment one, also comprises:
Step 205, check record according to the browser history of each questionnaire data bag in first group of questionnaire data bag, determine the viewing record number of times of the advertisement in each questionnaire data bag.
In the present embodiment, concrete, the browser history of each questionnaire data bag in first group of questionnaire data bag is checked that record is added up, removes the viewing record number of times determining the advertisement in each questionnaire data bag.
Step 206, viewing record number of times according to advertisement, first group of questionnaire data bag is divided into N number of group questionnaire data bag, wherein, the viewing record number of times of the advertisement that each group questionnaire data bag is corresponding is identical, and N is positive integer.
In the present embodiment, concrete, questionnaire data bag identical for the viewing record number of times of advertisement is divided into one group, thus can be divided into N number of group questionnaire data bag by first group of questionnaire data bag, wherein, N is positive integer.
Step 207, according to the advertising electronic questionnaire filled in i-th group's questionnaire data bag, determine the 3rd brand of i-th group's questionnaire data bag corresponding choose ratio, wherein, i ∈ [1, N], i is positive integer.
In the present embodiment, concrete, check the advertising electronic questionnaire filled in each group's questionnaire data bag, determine the ratio of the advertisement viewing option having chosen a viewing brand, can obtain the 3rd brand of each group's questionnaire data bag corresponding choose ratio, thus can the advertising electronic questionnaire filled in i-th group's questionnaire data bag, determine the 3rd brand of i-th group's questionnaire data bag corresponding choose ratio.Wherein, i is the positive integer between 1 to N.
Step 208, according to ratio of choosing corresponding to the 3rd brand and the second brand corresponding choose ratio, determine the popularity enhancing rate function of brand.
In the present embodiment, concrete, what the 3rd brand obtained according to step 207 was corresponding chooses ratio, and the second brand obtained in the step 103 of embodiment one corresponding choose ratio, by mathematical computations, determine the popularity enhancing rate function of the brand that advertisement is corresponding, thus reasonable threshold value when can be obtained advertisement putting by the viewing record number of times analyzing advertisement, in the present embodiment, for the concrete account form of mathematical computations, be not specifically limited.
For example, the broken line graph of the popularity enhancing rate function that the electric questionnaire data processing method that Fig. 3 provides for the embodiment of the present invention two obtains, as shown in Figure 3, the popularity enhancing rate function of the brand that the advertisement obtained is corresponding is: the viewing record number of times of advertisement is group's questionnaire data bag of 1 time, and the popularity enhancing rate of the brand that advertisement is corresponding is 80.8%; The viewing record number of times of advertisement is group's questionnaire data bag of 2 times, and the popularity enhancing rate of the brand that advertisement is corresponding is 87.4%; The viewing record number of times of advertisement is group's questionnaire data bag of 3 times, and the popularity enhancing rate of the brand that advertisement is corresponding is 88.5%, etc.As can be known from Fig. 2, when the viewing record number of times of advertisement is 2 times, the popularity enhancing rate of the brand that advertisement is corresponding is 87.4%, then along with the increase of the viewing record number of times of advertisement, the popularity enhancing rate of the brand that advertisement is corresponding does not significantly improve, then in order to reduce advertisement putting cost, the frequency of throwing in advertisement can be controlled below 2 times.
The present embodiment by according to the viewing record number of times of the advertisement in each questionnaire data bag in first group of questionnaire data bag, obtain the 3rd brand of i-th group's questionnaire data bag in first group of questionnaire data bag corresponding choose ratio; And according to ratio of choosing corresponding to the 3rd brand and the second brand corresponding choose ratio, determine the popularity enhancing rate function of the brand that advertisement is corresponding.Thus with reference to popularity enhancing rate function, the frequency of throwing in advertisement can be obtained, the input business being convenient to advertisement determines the frequency of throwing in advertisement, thus can reduce advertisement putting cost.
Further, on the basis of above-described embodiment, the embodiment of step 104, comprising:
According to number one brand corresponding choose ratio A and the second brand corresponding choose ratio B, determine popularity enhancing rate C=(A-B) B.
In the present embodiment, concrete, according to obtain in step 103 number one brand corresponding choose ratio A and the second brand corresponding choose ratio B, by formula (A-B) B, determine popularity enhancing rate C=(A-B) B.
For example, calculate the popularity enhancing rate of Skyworth's brand, the ratio of choosing that the number one brand of the first group of questionnaire data bag obtained is corresponding is 43%, the ratio of choosing that second brand of the second group of questionnaire data bag obtained is corresponding is 25%, according to (43%-25%)/25%, the popularity enhancing rate that can obtain Skyworth's brand is 72%, thus the cognition degree of known Skyworth brand improves 72%.
Further, on the basis of above-described embodiment, the embodiment of step 208, comprising:
According to the 3rd brand corresponding choose ratio D
iwith the second brand corresponding choose ratio B, determine popularity enhancing rate function f (i)=(D
i-B) B.
In the present embodiment, concrete, what the 3rd brand obtained according to step 207 was corresponding chooses ratio D
i, and the second brand obtained in step 103 corresponding choose ratio B, determine popularity enhancing rate function f (i)=(D
i-B) B; Wherein, i ∈ [1, N], i is integer.For example, i-th group's questionnaire data bag, corresponding popularity enhancing rate is f (i)=80.8%.
The structural representation of the electric questionnaire data processing equipment that Fig. 4 provides for the embodiment of the present invention three, as shown in Figure 4, the device of the present embodiment comprises:
Data reception module 41, for the electric questionnaire packet that receiving terminal sends, the browser history that electric questionnaire packet comprises advertising electronic questionnaire and the terminal of filling in checks record, and advertising electronic questionnaire comprises the option whether watching advertisement;
First Data Placement module 42, for checking record according to browser history, electric questionnaire packet is divided into first group of questionnaire data bag and second group of questionnaire data bag, wherein, browser history in first group of questionnaire data bag checks that record comprises the viewing record of advertisement, and the browser history in second group of questionnaire data bag checks the viewing record not comprising advertisement in record;
First ratio-dependent module 43, for according to the advertising electronic questionnaire filled in, determine the number one brand of first group of questionnaire data bag corresponding choose ratio, and the second brand of second group of questionnaire data bag corresponding choose ratio;
Popularity enhancing rate determination module 44, for according to ratio of choosing corresponding to number one brand and the second brand corresponding choose ratio, determine the popularity enhancing rate of brand.
Wherein, popularity enhancing rate determination module 44, specifically for:
According to number one brand corresponding choose ratio A and the second brand corresponding choose ratio B, determine popularity enhancing rate C=(A-B) B.
The electric questionnaire data processing method that the known execution embodiment of the present invention one of electric questionnaire data processing equipment of the present embodiment provides, it is similar that it realizes principle, repeats no more herein.
The present embodiment checks the viewing record whether comprising advertisement in record by the browser history that terminal sends, electric questionnaire packet is divided into first group of questionnaire data bag and second group of questionnaire data bag; Again according to the advertising electronic questionnaire filled in electric questionnaire packet, determine the number one brand of first group of questionnaire data bag corresponding choose ratio, and the second brand of second group of questionnaire data bag corresponding choose ratio; The choose ratio corresponding according to number one brand and the second brand corresponding choose ratio, determine the popularity enhancing rate of this brand.Thus check that record goes advertising electronic questionnaire to divide into groups according to browser history, go to determine the popularity enhancing rate of the brand that advertisement is corresponding again according to the advertising electronic file filled in, can be objective and know the popularity enhancing rate of the brand that advertisement is corresponding accurately.
The structural representation of the electric questionnaire data processing equipment that Fig. 5 provides for the embodiment of the present invention four, as shown in Figure 5, on the basis of embodiment three, the device that the present embodiment provides, also comprises:
Viewing record number of times determination module 51, for according to first advertisement viewing choose ratio and the second advertisement viewing choose ratio, after determining the popularity enhancing rate of the brand that advertisement is corresponding, browser history according to each questionnaire data bag in first group of questionnaire data bag checks record, determines the viewing record number of times of the advertisement in each questionnaire data bag;
Second Data Placement module 52, for the viewing record number of times according to advertisement, is divided into N number of group questionnaire data bag by first group of questionnaire data bag, wherein, the viewing record number of times of the advertisement that each group questionnaire data bag is corresponding is identical;
Second ratio-dependent module 53, for according to the advertising electronic questionnaire filled in i-th group's questionnaire data bag, determines that ratio is chosen in the 3rd advertisement viewing of i-th group's questionnaire data bag;
Popularity enhancing rate function determination module 54, for according to ratio of choosing corresponding to the 3rd brand and the second brand corresponding choose ratio, determine the popularity enhancing rate function of the brand that advertisement is corresponding;
Wherein, N is positive integer, and i ∈ [1, N], i is positive integer.
Wherein, popularity enhancing rate function determination module 54, specifically for:
According to the 3rd brand corresponding choose ratio D
iwith the second brand corresponding choose ratio B, determine popularity enhancing rate function f (i)=(D
i-B) B.
The electric questionnaire data processing method that the known execution embodiment of the present invention two of electric questionnaire data processing equipment of the present embodiment provides, it is similar that it realizes principle, repeats no more herein.
The present embodiment by according to the viewing record number of times of the advertisement in each questionnaire data bag in first group of questionnaire data bag, obtain the 3rd brand of i-th group's questionnaire data bag in first group of questionnaire data bag corresponding choose ratio; And according to ratio of choosing corresponding to the 3rd brand and the second brand corresponding choose ratio, determine the popularity enhancing rate function of the brand that advertisement is corresponding.Thus with reference to popularity enhancing rate function, the frequency of throwing in advertisement can be obtained, the input business being convenient to advertisement determines the frequency of throwing in advertisement, thus can reduce advertisement putting cost.
One of ordinary skill in the art will appreciate that: all or part of step realizing above-mentioned each embodiment of the method can have been come by the hardware that programmed instruction is relevant.Aforesaid program can be stored in a computer read/write memory medium.This program, when performing, performs the step comprising above-mentioned each embodiment of the method; And aforesaid storage medium comprises: ROM, RAM, magnetic disc or CD etc. various can be program code stored medium.
Last it is noted that above embodiment is only in order to illustrate technical scheme of the present invention, be not intended to limit; Although with reference to previous embodiment to invention has been detailed description, those of ordinary skill in the art is to be understood that: it still can be modified to the technical scheme described in foregoing embodiments, or carries out equivalent replacement to wherein portion of techniques feature; And these amendments or replacement, do not make the essence of appropriate technical solution depart from the spirit and scope of various embodiments of the present invention technical scheme.
Claims (8)
1. an electric questionnaire data processing method, is characterized in that, comprising:
The electric questionnaire packet that receiving terminal sends, the browser history that described electric questionnaire packet comprises advertising electronic questionnaire and the described terminal of filling in checks record, and described advertising electronic questionnaire comprises the option whether watching advertisement;
Record is checked according to described browser history, described electric questionnaire packet is divided into first group of questionnaire data bag and second group of questionnaire data bag, wherein, browser history in described first group of questionnaire data bag checks that record comprises the viewing record of described advertisement, and the browser history in described second group of questionnaire data bag checks the viewing record not comprising described advertisement in record;
According to the described advertising electronic questionnaire filled in, determine the number one brand of described first group of questionnaire data bag corresponding choose ratio, and the second brand of described second group of questionnaire data bag corresponding choose ratio;
The choose ratio corresponding according to described number one brand and described second brand corresponding choose ratio, determine the popularity enhancing rate of described brand.
2. method according to claim 1, is characterized in that, described the choose ratio corresponding according to described number one brand and described second brand corresponding choose ratio, after determining the popularity enhancing rate of described brand, also comprise:
Browser history according to each questionnaire data bag in described first group of questionnaire data bag checks record, determines the viewing record number of times of the described advertisement in each questionnaire data bag;
According to the viewing record number of times of described advertisement, described first group of questionnaire data bag is divided into N number of group questionnaire data bag, wherein, the viewing record number of times of the described advertisement that each group questionnaire data bag is corresponding is identical;
According to the advertising electronic questionnaire filled in i-th group's questionnaire data bag, determine the 3rd brand of i-th group's questionnaire data bag corresponding choose ratio;
The choose ratio corresponding according to described 3rd brand and described second brand corresponding choose ratio, determine the popularity enhancing rate function of described brand;
Wherein, N is positive integer, and i ∈ [1, N], i is positive integer.
3. method according to claim 2, is characterized in that, described the choose ratio corresponding according to described number one brand and described second brand corresponding choose ratio, determine the popularity enhancing rate of described brand, comprising:
According to described number one brand corresponding choose ratio A and described second brand corresponding choose ratio B, determine described popularity enhancing rate C=(A-B) B.
4. according to the method in claim 2 or 3, it is characterized in that, described the choose ratio corresponding according to described 3rd brand and described second brand corresponding choose ratio, determine the popularity enhancing rate function of described brand, comprising:
According to described 3rd brand corresponding choose ratio D
iwith described second brand corresponding choose ratio B, determine described popularity enhancing rate function f (i)=(D
i-B) B.
5. an electric questionnaire data processing equipment, is characterized in that, comprising:
Data reception module, for the electric questionnaire packet that receiving terminal sends, the browser history that described electric questionnaire packet comprises advertising electronic questionnaire and the described terminal of filling in checks record, and described advertising electronic questionnaire comprises the option whether watching advertisement;
First Data Placement module, for checking record according to described browser history, described electric questionnaire packet is divided into first group of questionnaire data bag and second group of questionnaire data bag, wherein, browser history in described first group of questionnaire data bag checks that record comprises the viewing record of described advertisement, and the browser history in described second group of questionnaire data bag checks the viewing record not comprising described advertisement in record;
First ratio-dependent module, for the advertising electronic questionnaire filled in described in basis, determine the number one brand of described first group of questionnaire data bag corresponding choose ratio, and the second brand of described second group of questionnaire data bag corresponding choose ratio;
Popularity enhancing rate determination module, for according to ratio of choosing corresponding to described number one brand and described second brand corresponding choose ratio, determine the popularity enhancing rate of described brand.
6. device according to claim 5, is characterized in that, also comprises:
Viewing record number of times determination module, for described according to described first advertisement viewing choose ratio and described second advertisement viewing choose ratio, after determining the popularity enhancing rate of the brand that described advertisement is corresponding, browser history according to each questionnaire data bag in described first group of questionnaire data bag checks record, determines the viewing record number of times of the described advertisement in each questionnaire data bag;
Second Data Placement module, for the viewing record number of times according to described advertisement, is divided into N number of group questionnaire data bag by described first group of questionnaire data bag, and wherein, the viewing record number of times of the described advertisement that each group questionnaire data bag is corresponding is identical;
Second ratio-dependent module, for according to the advertising electronic questionnaire filled in i-th group's questionnaire data bag, determine the 3rd brand of i-th group's questionnaire data bag corresponding choose ratio;
Popularity enhancing rate function determination module, for according to ratio of choosing corresponding to described 3rd brand and described second brand corresponding choose ratio, determine the popularity enhancing rate function of described brand;
Wherein, N is positive integer, and i ∈ [1, N], i is positive integer.
7. device according to claim 6, is characterized in that, described popularity enhancing rate determination module, specifically for:
According to described number one brand corresponding choose ratio A and described second brand corresponding choose ratio B, determine described popularity enhancing rate C=(A-B) B.
8. the device according to claim 6 or 7, is characterized in that, described popularity enhancing rate function determination module, specifically for:
According to described 3rd brand corresponding choose ratio D
iwith described second brand corresponding choose ratio B, determine described popularity enhancing rate function f (i)=(D
i-B) B.
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| CN113468455A (en) * | 2021-06-29 | 2021-10-01 | 网易（杭州）网络有限公司 | User selection behavior acquisition method and device, client and server equipment |
| CN113468455B (en) * | 2021-06-29 | 2023-06-30 | 网易（杭州）网络有限公司 | User selection behavior acquisition method and device, client and server equipment |
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