CN105069668A - Zero-cost two-dimension code marketing method - Google Patents
Zero-cost two-dimension code marketing method Download PDFInfo
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- CN105069668A CN105069668A CN201510636803.0A CN201510636803A CN105069668A CN 105069668 A CN105069668 A CN 105069668A CN 201510636803 A CN201510636803 A CN 201510636803A CN 105069668 A CN105069668 A CN 105069668A
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Abstract
The invention provides a zero-cost two-dimension code marketing method. A changeless marketing two-dimension code which links to a marketing system is printed on a product packing material; marketing numbers are printed nearby the position of a production date at the same time; and the marketing numbers are stored in a server of the marketing system jointed to a mobile Internet. With the adoption of the method, no additional investment equipment is required, no additional process is required, and increase in printing ink consumption cost cannot be ignored. The invention reduces the manufacturing and usage cost of the two-dimension code marketing method.
Description
Technical field
The invention belongs to Quick Response Code marketing packing technique field, particularly a kind of cost cheap especially, zero cost Quick Response Code marketing method.
Background technology
China utility model Authorization Notice No. CN202929674U discloses one and " pats and see automatic anti-fake anti-channeling integration prize drawing packed video system ", it comprises the product package material and Website server that are printed with page network address Quick Response Code, and Website server comprises again video module, false proof module, anti-channeling module, user registration module, integration statistical module, score-for-gift module, to draw a lottery module at random.This utility model belongs to a kind of Quick Response Code marketing system.
China utility model Authorization Notice No. CN204010023U discloses one and " arranges the Anti-forging device for bottle top of two-dimension code label ", it is " a kind of Anti-forging device for bottle top that two-dimension code label is set; the described Anti-forging device for bottle top arranging two-dimension code label comprises: SMD two-dimension code label; be provided with the front and the relative back side with Quick Response Code, described SMD two-dimension code label is opaque; Bottle cap, is provided with caping and lid, and described caping has external front and the relative back side, and the back side and the lid of described caping are wanted to be connected; Wherein, the front of described SMD two-dimension code label and the front of described caping fix, and described caping is configured to transparent material ".So-and-so implements this utility model patent scheme by flood icing board bottled mineral water, it has pasted one piece of Quick Response Code adhesive sticker special tags on translucent blue bottle cap top, the front of Quick Response Code is opaque laser aluminum plated PET film, cannot see Quick Response Code from bottle cap front.After consumer buys mineral water, just can twist-off closure, from bottle cap back scan Quick Response Code, thus obtain the marketing service such as integration or prize.
Investigation finds: on bottle cap, stick on one piece of Quick Response Code adhesive sticker special tags, purchase cost is very high, and labeling technique is complicated.The laser aluminum plated PET film two dimension ink recorder of every piece of diameter 26mm pastes adhesive label, and purchase cost at least needs 2.5 points of Renminbi, adds labeling expense and loss, at least needs the cost payout of 3 points of Renminbi altogether.The simplest scheme is, in the packing of product, spray printing one has the variable two-dimension code of uniqueness, randomness.Nonetheless simple scheme, at least also needs investment one to overlap the Quick Response Code jet printer of nearly 1,000,000 yuans of price, and consume 3 lis of/Quick Response Code ink, its integrated cost at least also need 5 lis of/.This crosses the fast pin product such as the mineral water of 1,000,000,000 for year sales volume, adds the variable two-dimension code manufacturing cost of more than 5,000,000 yuan/year undoubtedly.Promotion practice proves, the manufacturing cost of this variable two-dimension code is the unaffordable cost payout of numerous enterprises.
Summary of the invention
Object of the present invention: provide a kind of zero cost Quick Response Code marketing method, to reduce manufacture and the use cost of Quick Response Code marketing method to greatest extent.
The technical scheme of a kind of zero cost of the present invention Quick Response Code marketing method is as follows.
A kind of zero cost Quick Response Code marketing method, being included in the upper spray printing of product package material (1) has date of manufacture arabic numeral (3); It is characterized in that, comprise the following steps:
1., on product package material (1), print establishes the marketing Quick Response Code (2) of changeless link marketing system; This marketing Quick Response Code (2) is owing to being fixed code (i.e. same or share same code with a collection of numerous products), so, conventional graphic arts typography can be adopted, can be completed for printing with version with product package material (1), without the need to other investment goods, also without the need to increasing operation in addition, ink consumption cost increase, negligible;
2. in the position being close to date of manufacture arabic numeral (3), digital (4) character of spray printing marketing; This marketing number (4) character is owing to just measuring little arabic numeric characters with ink, not by the huge two-dimension code pattern of ink amount, so, can use together with date of manufacture arabic numeral (3) character same shower nozzle in passing spray printing complete, without the need to other investment goods, without the need to increasing operation, ink consumption cost increase, almost negligible;
3. set up marketing system server (10) and access mobile Internet (9);
it is inner that number (4) of marketing is stored into marketing system server (10);
consumer scans marketing Quick Response Code (2) with smart mobile phone (11), and logon web page interface, manual input marketing number (4) character, verify, thus obtain the marketing activity such as integration, participation prize drawing.
It is appreciated that described zero cost Quick Response Code marketing method, it is characterized in that at least comprising one of following:
described date of manufacture arabic numeral (3), digital with marketing (4), the format setting arranged according to upper and lower two row or left and right two; So, both maintain the independence of date of manufacture, and made consumer can view the production date, marketing digital (4) can be carried out marketing activity in conjunction with date of manufacture arabic numeral (3) again;
2. described date of manufacture arabic numeral (3) are a string pure digi-tal character, therebetween without Chinese character, without punctuation mark; So, both maintained the independence of date of manufacture, Chinese character, punctuation mark can be avoided again the interference of input operation action;
3. described date of manufacture arabic numeral (3) are a string pure digi-tal character, leave space (5) between its date character; So, the independence of date of manufacture is just maintained;
described date of manufacture arabic numeral (3), or/and marketing digital (4), are frontly embroidered with (Chinese character) title (6); So, facilitate consumer and distinguish date of manufacture and marketing digital (4);
described date of manufacture arabic numeral (3), or/and marketing digital (4), are 5 × 5 to 8 × 12 dot matrix ink-jet characters; So, marketing digital (4) just can adopt existing main flow date of manufacture ink jet numbering machine to carry out spray printing in passing;
6. digital (4) character of described marketing and date of manufacture arabic numeral (3) character adopt same shower nozzle, together with simultaneously spray printing on product package material (1); Described marketing Quick Response Code (2) is printed on Product labelling (8) or can body (one of packing material);
7. digital (4) character of described marketing and date of manufacture arabic numeral (3) character adopt same shower nozzle, together with simultaneously spray printing at the bottom of bottle cap (7) or tank on; Described marketing Quick Response Code (2) is printed on Product labelling (8) or can body (one of packing material).
Marketing of the present invention digital (4) general reference Anti-fake digital, anti-channel conflict coding, code of tracing to the source, logistics code, integration code, prize code, sales promotion code etc., it a stringly has the arabic numeral of uniqueness and randomness or/and letter.
Marketing Quick Response Code (2) of the present invention can be various link network address Quick Response Codes, comprises micro-letter public account Quick Response Code.
" zero cost " described in title of the present invention is a kind of metaphor, adopts manufacturing cost of the present invention very low in order to metaphor---close to zero.
Compared with prior art, the present invention can produce following beneficial effect.
Without the need to increase equipment investment, without the need to increase production process, ink consumption cost increase close to zero, be close to negligible: marketing digital (4) is due to just with the arabic numeral dot character that ink amount is little, not by the huge two-dimension code pattern of ink amount, so, can use together with date of manufacture arabic numeral (3) character existing same shower nozzle in passing spray printing complete, without the need to other investment goods, without the need to increasing operation, ink consumption cost increase close to zero, be close to negligible.Statistics display: adopt the present invention, integrated cost recruitment is almost equal to zero.
For making above-mentioned purpose of the present invention, feature and advantage become apparent, the comprehensive preferred embodiment of the present invention cited below particularly, and coordinate accompanying drawing to be described in detail.Following schematic diagram is only the explanation to the embodiment of the present invention, can not think the restriction to shape of the present invention and structure.
Accompanying drawing explanation
Fig. 1 is a kind of bottled product schematic diagram of the embodiment of the present invention.
Fig. 2 is a kind of zero cost Quick Response Code marketing method schematic diagram of the embodiment of the present invention.
Drawing reference numeral illustrates: 1-packing material, 2-marketing Quick Response Code, 3-date of manufacture, 4-marketing number, 5-space, 6-title, 7-bottle cap (one of packing material), 8-label, 9-mobile Internet, 10-marketing system server, 11-smart mobile phone.
Embodiment one.
Adopt the present invention that marketing digital (4) is set to the bottled cola beverage product of certain brand.
As shown in Figure 1 and Figure 2, select a kind of PET film to print certain bottled cola product label (8).
A marketing system server (10) accessing mobile Internet (9) is set up to described bottled cola product, the network address of marketing system server (10) is generated marketing Quick Response Code (2) figure, be completed for printing together with Product labelling (8) by conventional graphic arts mode Quick Response Code (2) figure of marketing.Product labelling (8) also should print the information such as the description of product.
On canned production line, adopt domino small characters dot matrix ink jet numbering machine, use same shower nozzle each bottle of cola product bottle cap side, arabic numeral (3) date of manufacture layer of ink and digital (4) layer of ink of marketing on point upper and lower two row spray printings.
To market digital (4) corresponding arabic numeral (3) date of manufacture information, store and put on record to the computer network system database on mobile Internet (9)---in marketing system server (10), verify prize with person to be consumed.
So, after consumer buys this cola product, with regard to the marketing Quick Response Code (2) on available smart mobile phone (11) scanning Product labelling (8), log-on webpage interface, digital (4) character of manual input marketing and arabic numeral (3) date of manufacture, participation are drawn a lottery or obtain integration, and enterprise customer also can carry out relevant marketing activity to consumer whereby.
Above disclosedly be only preferred embodiment of the present invention, certainly can not limit the interest field of the present invention with this, therefore according to the equivalent variations that the claims in the present invention are done, still belong to the scope that the present invention is contained.
Claims (2)
1. zero cost Quick Response Code marketing method, being included in the upper spray printing of product package material (1) has date of manufacture arabic numeral (3); It is characterized in that, comprise the following steps:
1., on product package material (1), print establishes the marketing Quick Response Code (2) of changeless link marketing system;
2. in the position being close to date of manufacture arabic numeral (3), digital (4) character of spray printing marketing;
3. set up marketing system server (10) and access mobile Internet (9);
it is inner that number (4) of marketing is stored into marketing system server (10);
consumer scans marketing Quick Response Code (2) with smart mobile phone (11), and logon web page interface, manually input marketing number (4) character, verify.
2., according to zero cost Quick Response Code marketing method according to claim 1, it is characterized in that at least comprising one of following:
described date of manufacture arabic numeral (3), digital with marketing (4), the format setting arranged according to upper and lower two row or left and right two;
2. described date of manufacture arabic numeral (3) are a string pure digi-tal character, therebetween without Chinese character, without punctuation mark;
3. described date of manufacture arabic numeral (3) are a string pure digi-tal character, leave space (5) between its date character;
described date of manufacture arabic numeral (3) are or/and marketing digital (4), and prefix has title (6);
described date of manufacture arabic numeral (3), or/and marketing digital (4), are 5 × 5 to 8 × 12 dot matrix ink-jet characters;
6. digital (4) character of described marketing and date of manufacture arabic numeral (3) character adopt same shower nozzle, together with simultaneously spray printing on product package material (1); Described marketing Quick Response Code (2) is printed on Product labelling (8) or can body;
7. digital (4) character of described marketing and date of manufacture arabic numeral (3) character adopt same shower nozzle, together with simultaneously spray printing at the bottom of bottle cap (7) or tank on; Described marketing Quick Response Code (2) is printed on Product labelling (8) or can body.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201510636803.0A CN105069668A (en) | 2015-06-05 | 2015-10-02 | Zero-cost two-dimension code marketing method |
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| Application Number | Priority Date | Filing Date | Title |
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| CN201510305321 | 2015-06-05 | ||
| CN201510635119 | 2015-09-30 | ||
| CN201510636803.0A CN105069668A (en) | 2015-06-05 | 2015-10-02 | Zero-cost two-dimension code marketing method |
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| CN105069668A true CN105069668A (en) | 2015-11-18 |
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| CN201510636803.0A Pending CN105069668A (en) | 2015-06-05 | 2015-10-02 | Zero-cost two-dimension code marketing method |
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Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN113822402A (en) * | 2021-05-08 | 2021-12-21 | 海南义门陈家族文化发展有限公司 | Packaging method of mutual-aid drainage product |
Citations (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN1291578A (en) * | 2000-07-14 | 2001-04-18 | 杨革新 | Method for marking production date and batch number on coiled toilet paper and technology for making its core tube |
| CN101908295A (en) * | 2009-06-08 | 2010-12-08 | 杨永利 | Method for preventing selling beyond agreed areas |
| CN101958081A (en) * | 2009-07-15 | 2011-01-26 | 王欢 | New method for labeling production date |
| CN102855514A (en) * | 2012-08-23 | 2013-01-02 | 晏华艳 | Bidimensional-barcode-based anti-counterfeiting identification method and system |
| CN103646345A (en) * | 2013-11-20 | 2014-03-19 | 叶蒙达 | A technical scheme of genuine authentication and anti-counterfeit identification methods |
-
2015
- 2015-10-02 CN CN201510636803.0A patent/CN105069668A/en active Pending
Patent Citations (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN1291578A (en) * | 2000-07-14 | 2001-04-18 | 杨革新 | Method for marking production date and batch number on coiled toilet paper and technology for making its core tube |
| CN101908295A (en) * | 2009-06-08 | 2010-12-08 | 杨永利 | Method for preventing selling beyond agreed areas |
| CN101958081A (en) * | 2009-07-15 | 2011-01-26 | 王欢 | New method for labeling production date |
| CN102855514A (en) * | 2012-08-23 | 2013-01-02 | 晏华艳 | Bidimensional-barcode-based anti-counterfeiting identification method and system |
| CN103646345A (en) * | 2013-11-20 | 2014-03-19 | 叶蒙达 | A technical scheme of genuine authentication and anti-counterfeit identification methods |
Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN113822402A (en) * | 2021-05-08 | 2021-12-21 | 海南义门陈家族文化发展有限公司 | Packaging method of mutual-aid drainage product |
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Address after: 570125 Hainan Province, Haikou city Longhua District China World Trade Center Road No. 38 building 26D nine Applicant after: Hainan Asian anti counterfeiting technology research institute (general partner) Address before: 570125 Hainan Province, Haikou city Longhua District China World Trade Center Road No. 38 building 26D nine Applicant before: Hainan Yayuan Anti-counterfeiting Technology Institute |
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| WD01 | Invention patent application deemed withdrawn after publication |
Application publication date: 20151118 |
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| WD01 | Invention patent application deemed withdrawn after publication |