CN105047112B - System and method for displaying article and media thereof - Google Patents

Abstract

The present invention is applicable to the field of communication technology, and provides a system and method for displaying items and media playback thereof, the system comprising: at least one communication sensor device, arranged on a display stand and/or a display item; sensing the action of an observer of the display item, and sending sensing information to a communication receiving device; at least one communication receiving device, connected to the communication sensor device and a media playback device, receiving the sensing information sent by the communication sensor device, and sending the sensing information to the media playback device; at least one media playback device, including an audio and video playback device and a storage device, wherein the storage device stores a plurality of media files; the media playback device receives the sensing information, and plays the corresponding media file according to the sensing information. Thus, the interaction experience between the observer and the display item is improved.

Description

System and method for displaying items and their media playback

technical field

The present invention relates to the field of communication technologies, and in particular, to a system and method for displaying items and media playback thereof.

Background technique

In China's utility model application number CN200620149042, the name of the invention is: human body sensing advertising machine utility model, discloses a human body sensing advertising machine, the sensors include pyroelectric infrared sensors, microwave body sensing sensors, which can be used in response to Within the range of the sensor, there is a human body approaching or distance, which changes the audio and video media played by the advertising machine. Specifically, the human body induction advertising machine includes a host, a display screen, an input device, a memory, and a communication module, which are respectively connected, and is characterized in that it also includes a human body induction control module and a human body induction sensor connected to the host. The human body induction sensor refers to a pyroelectric infrared sensor, the human body induction sensor also refers to a microwave human body induction sensor, and the human body induction sensor also means that both of the above-mentioned sensors are provided. The human body induction advertising machine changes the display content or display mode by sensing the signal of the human body approaching the advertising machine. The development of human body induction advertising machine can realize different advertising content when someone or no one is watching, so that different advertising values can be realized. However, this technical solution cannot further play different video and audio according to different guests.

The invention patent application number in Taiwan is TW201019291, the name of the invention is a sensor display device and a sensor display method thereof; a sensor display device and a sensor display method thereof are disclosed, and the method is when a feature code of a wireless communication device is received. , in the case of pre-registration, each valid wireless communication device is paired with an audio and video file, and when the display device senses the wireless communication device, the registered paired audio and video file is played, and the feature code of the communication device is generally the only one of the communication device. code, such as Bluetooth address, RFID address. In this technical solution, there is only a single option, that is, when the communication device appears within the sensing range, it is only selected to play the audio and video file and there is no other option.

It can be seen that the current product design of human body sensing advertising equipment, especially the shape design, pays special attention to attracting users, but fails to have a good effect of attracting users. A large amount of actual data is transferred to analyze the appearance attraction and sales volume.

To sum up, it can be seen that the existing technologies for displaying items and their media playing are obviously inconvenient and defective in actual use, so it is necessary to improve them.

SUMMARY OF THE INVENTION

In view of the above-mentioned defects, the purpose of the present invention is to provide a system and method for displaying an item and its media playback, which improves the interactive experience between the observer and the displayed item.

In order to achieve the above object, the present invention provides a system for displaying items and media playback thereof, including:

at least one communication sensing device, arranged on the display stand and/or the display object; sensing the action of the observer of the display object, and sending the sensing information to the communication receiving device;

at least one communication receiving device, connected in communication with the communication sensing device and the media playing device, receiving sensing information sent by the communication sensing device, and sending the sensing information to the media playing device;

At least one media playback device includes an audio and video playback device and a storage device, wherein the storage device stores a plurality of media files; the media playback device receives the sensing information, and plays the corresponding media files according to the sensing information.

According to the system, the communication sensing device is a short-range communication sensing device;

The short-range communication sensing device includes: a short-range communication transmitter and a sensor.

According to the system, the media playback device further includes:

A three-dimensional drawing module, the three-dimensional drawing module draws a partial and/or whole three-dimensional view of the display item corresponding to the sensing information according to the sensing information, and sends the three-dimensional view to the audio and video playback device show;

The sensors include: a movement sensor, a gyro sensor, a magnetic field sensor, a signal strength sensor, a weight sensor, a pressure sensor, a light sensor, an image sensor, and a magnetic field strength and magnetic pole sensor.

According to the system, the three-dimensional view of the part and/or the whole of the display item corresponding to the sensing information includes:

an enlarged three-dimensional view of the portion of the display item currently viewed by the observer;

The overall three-dimensional view of the display item currently viewed by the viewer.

According to the system, each of the display items is respectively built with the communication receiving device, and the communication receiving device has a universally unique identifier; each of the media files corresponds to one of the unique identifiers; the The audio and video playback device reads the universally unique identifier, and plays the media file corresponding to the universally unique identifier.

According to the system, the system further includes:

an input and output device, connected in communication with the media playback device and the analysis and promotion subsystem, and the input and output device includes a keyboard, a display and a camera;

The analysis and promotion subsystem includes at least one server and an analysis module, the server is in communication connection with the communication receiving device; the analysis module records the interaction information of the displayed item and the observer, and according to the interaction information Provide relevant offer information to the watcher.

According to the system, the media playback device is a desktop computer, a laptop computer or a tablet computer;

The communication receiving device is a network receiving module or a Bluetooth device.

According to the system, a plurality of different display items are placed on the display stand; the communication sensing device is a movement sensor, and the movement sensor is arranged in the display item; when the movement sensor detects When the moving speed of the display item reaches a preset speed value, the audio and video playback device plays the media file corresponding to the display item.

According to the system, a plurality of different display items are placed on the display stand; the communication sensing device is arranged in the display item; the communication sensing device is a magnetic field sensor and/or a gyro sensor, A magnetic field device is arranged on a preset position of the display stand;

When the magnetic field sensor detects that the moving speed of the display item reaches a preset speed value, the audio and video playback device plays a media file corresponding to the display item; and/or

When the gyro sensor detects that one of the parts of the display item is facing upward, the audio-visual playing device plays the media file corresponding to the part.

According to the system, the gyro sensor detects the current three-dimensional vector information of the displayed item, and transmits the three-dimensional vector information to the three-dimensional drawing module; the three-dimensional drawing module draws three-dimensional graphics according to the three-dimensional vector information , and transmitted to the audio and video playback device for display.

According to the system, a plurality of different display items are placed on the display table; the communication sensing device is a light sensor, and the light sensor is arranged on the display table; the display items are arranged on the display table. between the light sensor and the light source irradiating the light sensor; when the light sensor detects the light irradiated by the light source, the video and audio playback device plays the media file corresponding to the display item.

According to the system, a plurality of different display items are placed on the display stand at predetermined positions; the sensor includes an image sensor, and the image sensor captures images of the display items and performs a comparison with the pre-captured positioning images. In the comparative analysis, when the image sensor analyzes that the display item on the display stand is moved by a preset distance, the audio and video playback device plays the media file corresponding to the display item.

According to the system, the sensing information sent by the proximity communication transmitter to the audio and video playback device includes a sensing message signal; the sensing information signal includes the code of the proximity communication sensing device;

When the communication sensing device includes a magnetic field sensor, the sensing message signal further includes an activation code of the magnetic field sensor;

When the communication sensing device includes a gyro sensor, the sensing information signal further includes the current three-dimensional vector information of the displayed item detected by the gyro sensor.

According to the system, the analysis module records the number of times and/or the time that the different display items are moved by the observer; When the number of times and/or the time reaches a preset value, a reward prompt message is sent to the observer.

According to the system, the reward prompt information includes: sending a code for receiving the prize to the mailbox and mobile terminal number reserved by the observer; and/or

The observer is prompted to claim the corresponding prize through the code for claiming the prize through the input and output device.

According to the system, the code for claiming the prize includes a QR code, a barcode or an alphanumeric code.

In order to achieve another object of the present invention, the present invention also provides a method for displaying an item and its media playback, the method is implemented by a system for displaying an item and its media playback; the system includes at least one communication sensing device , set on the display stand and/or the display item; at least one communication receiving device, which is communicatively connected with the communication sensing device and the media playing device; at least one media playing device, including an audio-visual playing device and a storage device, and the method includes:

At least one of the communication sensing devices senses the action of the observer of the displayed item, and sends sensing information to the communication receiving device;

At least one of the communication receiving devices receives sensing information sent by the communication sensing device, and sends the sensing information to the media playback device;

At least one of the media playback devices receives the sensing information, and plays the corresponding media file according to the sensing information.

According to the method, the communication sensing device is a short-range communication sensing device;

The short-range communication sensing device includes: a short-range communication transmitter and a sensor.

According to the method, the media playback device further comprises a three-dimensional drawing module, and the three-dimensional drawing module draws, according to the sensing information, a partial and/or whole three-dimensional view of the display item corresponding to the sensing information, and sending the three-dimensional view to the audio and video playback device for display;

The sensors include: a movement sensor, a gyro sensor, a magnetic field sensor, a signal strength sensor, a weight sensor, a pressure sensor, a light sensor, an image sensor, and a magnetic field strength and magnetic pole sensor.

According to the method, the three-dimensional view of the part and/or the whole of the display item corresponding to the sensing information includes:

an enlarged three-dimensional view of the portion of the display item currently viewed by the observer;

The overall three-dimensional view of the display item currently viewed by the viewer.

According to the method, each of the display items is respectively built with the communication receiving device, and the communication receiving device has a universally unique identifier; each of the media files corresponds to one of the unique identifiers; the The audio and video playback device reads the universally unique identifier, and plays the media file corresponding to the universally unique identifier.

According to the method, the system further includes an input and output device and an analysis and promotion subsystem; wherein the input and output device is connected in communication with the media playback device and the analysis and promotion subsystem, and the input and output device includes a keyboard, a display, and Camera;

The analysis and promotion subsystem includes at least one server and an analysis module, the server is in communication connection with the communication receiving device; the analysis module records the interaction information of the display item and the observer, and according to the interaction The information provides relevant preferential information to the watcher.

According to the method, the media playback device is a desktop computer, a laptop computer or a tablet computer;

The communication receiving device is a network receiving module or a Bluetooth device.

According to the method, a plurality of different display items are placed on the display stand; the communication sensing device is a movement sensor, and the movement sensor is arranged in the display item; when the movement sensor detects When the moving speed of the display item reaches a preset speed value, the audio and video playback device plays the media file corresponding to the display item.

According to the method, a plurality of different display items are placed on the display stand; the communication sensing device is arranged in the display item; the communication sensing device is a magnetic field sensor and/or a gyro sensor, A magnetic field device is arranged on a preset position of the display stand;

When the magnetic field sensor detects that the moving speed of the display item reaches a preset speed value, the audio and video playback device plays a media file corresponding to the display item; and/or

When the gyro sensor detects that one of the parts of the display item is facing upward, the audio-visual playing device plays the media file corresponding to the part.

According to the method, the gyro sensor detects the current three-dimensional vector information of the displayed item, and transmits the three-dimensional vector information to the three-dimensional drawing module; the three-dimensional drawing module draws three-dimensional graphics according to the three-dimensional vector information , and transmitted to the audio and video playback device for display.

According to the method, a plurality of different display items are placed on the display table; the communication sensing device is a light sensor, and the light sensor is arranged on the display table; the display items are arranged on the display table. between the light sensor and the light source irradiating the light sensor; when the light sensor detects the light irradiated by the light source, the video and audio playback device plays the media file corresponding to the display item.

According to the method, a plurality of different display items are placed on the display stand at predetermined positions; the sensor includes an image sensor, and the image sensor captures the image of the display item and performs a comparison with the pre-captured positioning image. In the comparative analysis, when the image sensor analyzes that the display item on the display stand is moved by a preset distance, the audio and video playback device plays the media file corresponding to the display item.

According to the method, the sensing information sent by the proximity communication transmitter to the audio and video playback device includes a sensing message signal; the sensing information signal includes the code of the proximity communication sensing device;

When the communication sensing device includes a magnetic field sensor, the sensing message signal further includes an activation code of the magnetic field sensor;

When the communication sensing device includes a gyro sensor, the sensing information signal further includes the current three-dimensional vector information of the displayed item detected by the gyro sensor.

According to the method, the analysis module records the number of times and/or the time that the different display items are moved by the observer; When the number of times and/or the time reaches a preset value, a reward prompt message is sent to the observer.

According to the method, the reward prompt information includes: sending a code for claiming a prize to a mailbox or mobile terminal number reserved by the observer; and/or

The observer is prompted to claim the corresponding prize through the code for claiming the prize through the input and output device.

According to the method, the code for claiming the prize includes a QR code, a barcode or an alphanumeric code.

In the present invention, a system for displaying an item and its media playback is configured to include: at least one communication sensing device, at least one communication receiving device and at least one media playing device, and the communication sensing device is arranged on the display stand and/or the display item Sensing the action of the observer of the displayed item, and sending the sensing information to the communication receiving device; the communication receiving device receiving the sensing information sent by the communication sensing device, and sending the sensing information to the media playback device ; The media playback device receives the sensing information, and plays the corresponding media file according to the sensing information. In this way, the experience of the interaction between the observer and the displayed items is improved, and the interest of the observer in the observation of the displayed items is increased. At the same time, the data of the interaction between the observer and the displayed items can be collected to analyze the sales data, which is beneficial to the sales of the displayed items. Businesses can better promote the displayed items.

Description of drawings

1 is a schematic diagram of the composition of a system for displaying an article and a media playing thereof provided by an embodiment of the present invention;

2 is a schematic diagram of the composition of a system for displaying items and media playback provided by an embodiment of the present invention;

3 is a flowchart of a method for displaying an article and a media playing thereof provided by an embodiment of the present invention;

4A is a schematic diagram of a system application scenario of a display item and its media playback provided by an embodiment of the present invention;

4B is a schematic diagram of a system application scenario of a display item and its media playback provided by an embodiment of the present invention;

4C is a schematic diagram of a system application scenario of a display item and its media playback provided by an embodiment of the present invention;

4D is a schematic diagram of a system application scenario of a display item and its media playback provided by an embodiment of the present invention;

4E is a schematic diagram of a system application scenario of a display item and its media playback provided by an embodiment of the present invention;

5 is a flowchart of a method for displaying an item and a media playing thereof provided by an embodiment of the present invention;

6 is a flowchart of a method for displaying an article and a media playing thereof provided by an embodiment of the present invention;

7 is a flowchart of a method for displaying an article and a media playback thereof provided by an embodiment of the present invention;

8 is a flowchart of a method for displaying an item and a media playing thereof provided by an embodiment of the present invention;

9 is a flowchart of a method for displaying an item and a media playback thereof provided by an embodiment of the present invention.

Detailed ways

In order to make the objectives, technical solutions and advantages of the present invention clearer, the present invention will be further described in detail below with reference to the accompanying drawings and embodiments. It should be understood that the specific embodiments described herein are only used to explain the present invention, but not to limit the present invention.

Referring to FIG. 1, in the first embodiment of the present invention, a system 100 for displaying items and their media playback is provided, including:

At least one communication sensing device 10, disposed on the display stand and/or the display object; sensing the action of the observer of the display object, and sending the sensing information to the communication receiving device 20;

at least one communication receiving device 20, connected in communication with the communication sensing device 10 and the media playing device 30, receives the sensing information sent by the communication sensing device 10, and sends the sensing information to the media playing device 30;

At least one media playback device 30 includes an audio and video playback device 31 and a storage device 32. The storage device 32 stores multiple media files; the media playback device 30 receives the sensing information and plays the corresponding media files according to the sensing information.

In this embodiment, a system 100 for playing media is provided. The system 100 for playing media is a device for an observer to interact with a display item to play different media, and specifically includes a communication sensing device 10, a communication receiving device 20, and a media playing device 30. One or more booths can be applied. The communication sensing device 10 is arranged on the display stand and/or the displayed item. When the observer interacts with the displayed product, the communication sensing device 10 will sense the observer of the displayed item. actions, such as the observer picking up and moving the displayed item, etc., after detecting these actions of the observer, the communication sensing device 10 will send sensing information to the communication receiving device 20 . The communication receiving device 20 is connected in communication with the communication sensing device 10 and the media playing device 30, receives the sensing information sent by the communication sensing device 10, and sends the sensing information to the media playing device 30; Media files corresponding to the display items interacting with the observer are stored in 30 . Accordingly, the corresponding media file can be played when the observer interacts with the displayed item, which helps the observer to better understand the displayed item, so as to realize good promotion of the displayed item. It can also be analyzed using data collected from observer interactions with the displayed items and sales data.

In the second embodiment of the present invention, the communication sensing device 10 is a proximity communication sensing device 10 ; the proximity communication sensing device 10 includes a proximity communication transmitter 11 and a sensor 12 . The short-range communication sensing device 10 is connected with communication lines of other devices; the short-range communication sensing device 10 can be installed in the display object or installed in other positions such as a display stand. When the short-range communication sensing device 10 is installed in a display stand or other places, it can be connected with a communication line if it does not need to be moved, and the communication method is connected by a communication line. The preferred short-range communication sensing device 10 supports Bluetooth 3.0, Bluetooth 4.0 including Bluetooth Low Energy (BLE), NFC, Wifi, and the like. The proximity communication sensor device 10 includes a proximity communication transmitter 11 and a sensor 12 . After the sensor 12 is activated, a message is sent through the short-range communication transmitter 11 . The sensor 12 may be a motion sensor, a gyroscope sensor, a magnetic field sensor, a signal strength sensor (including a received signal strength indicator), a weight sensor, a pressure sensor, a light sensor, an image sensor, and a magnetic field strength sensor. Weak and magnetic pole sensors, etc.

Referring to FIG. 2, in the third embodiment of the present invention, the media playback device 30 further includes:

A three-dimensional drawing module 33, the three-dimensional drawing module 33 draws a partial and/or whole three-dimensional view of the display item corresponding to the sensing information according to the sensing information, and sends the three-dimensional view to the audio and video playback device 31 Display; the three-dimensional view of the part and/or the whole of the display item corresponding to the sensing information: an enlarged three-dimensional view of the part of the display item currently viewed by the observer; the display currently viewed by the observer Overall 3D view of the item, etc.

In this embodiment, the audio-visual media playback device 30 includes a three-dimensional drawing module 33, and the three-dimensional drawing module 33 is composed of hardware and/or software. The 3D rendering module 33 is used for real-time 3D rendering. When the real-time 3D rendering is used, the audio and video media playback device 30 does not directly play the stored files. Wherein, the media playing device 30 is a desktop computer, a laptop computer or a tablet computer; the communication receiving device 20 is a network receiving module or a Bluetooth device.

In the fourth embodiment of the present invention, each of the display items has a built-in communication receiving device 20, and the communication receiving device 20 has a universally unique identifier; each of the media files corresponds to one of the unique identifiers; The audio and video playback device 31 reads the universally unique identifier, and plays the media file corresponding to the universally unique identifier. The media playing device 31 is a desktop computer, a laptop computer or a tablet computer; the communication receiving device 20 is a network receiving module or a Bluetooth device. The communication receiving device 20 is preferably a Bluetooth device.

In this embodiment, the communication receiving devices 20 are set in the displayed commodities, and these communication receiving devices 20 have universal unique identifiers, which are convenient for the audio and video playback device 31 to identify, and each audio and video stored in the audio and video playback device 31 The media files respectively correspond to a universally unique identifier. Therefore, when the observer interacts with the display item, by reading the universal unique identifier of the communication receiving device 20 set inside the display item, the corresponding media file will be played accordingly, so that the observer can View the corresponding media file.

Referring to FIG. 2, in the fifth embodiment of the present invention, the system further includes:

an input and output device 40, connected in communication with the media playback device 30 and the analysis and promotion subsystem 50, and the input and output device 40 includes a keyboard, a display and a camera;

The analysis and promotion subsystem 50 includes at least one server 51 and an analysis module 52. The server 51 is in communication connection with the communication receiving device 20; Provide relevant offer information to the watcher.

In this embodiment, the observer can perform related operations on the system for playing media through the input and output device 40 . The media file to be viewed is input to it, for example, through the input and output device 40, including a keyboard. Or the action performed by the observer is captured by the camera and compared with the preset input command. For example, if the observer performs an action of dressing, the display will display the media files of the displayed clothes in the display stand. In addition, the analysis and promotion subsystem 50 can carry out the promotion work of related display items. For example, the specific sales information of the displayed items is provided to the observers, or among many observers, according to preset reward rules, some observers are selected to obtain preferential information. These preferential information will be pushed to the pre-registered email address or mobile phone account of the observer, and the specific operation can be recorded by the analysis module. At the same time, the server 51 will be able to collect and overall control the related information of the display items installed in a plurality of exhibition fields.

In another embodiment of the present invention, the input and output device includes a keyboard and a touch screen, and the output device includes a display screen and a loudspeaker. The input and output device 40 accepts the viewer's selection of the language and text version of the media file played on the media playback device 30 . When the observer selects the language and text preference using the input and output devices, the media playback device 30 selects the relevant media file version to play.

In the sixth embodiment of the present invention, a plurality of different display items are placed on the display stand; the communication sensing device 10 is a movement sensor, and the movement sensor is arranged in the display item; when the movement sensor detects all the display items When the moving speed of the displayed item reaches a preset speed value, the video and audio playback device 31 plays the media file corresponding to the displayed item.

In this embodiment, a plurality of different merchandises are placed on the display stand of the booth, for example, exhibits of different colors and/or different sizes of a shoe. Then, a motion sensor is arranged in each shoe, and when the motion sensor detects that the shoe moves at a preset speed, for example, more than 2 m/s, it can be judged that the observer picks up the shoe to check, and the video playback device 31 plays the Media videos for this shoe. In this way, the observer can obtain the information of the structure, color and function of the shoe more carefully through the media file. In addition, the displayed item is played on the display screen, which can attract more users to view the displayed item, which has a good promotion effect.

In the seventh embodiment of the present invention, a plurality of different display items are placed on the display stand; the communication sensing device 10 is arranged in the display item; the communication sensing device 10 is a magnetic field sensor and/or a gyro a sensor, a magnetic field device is arranged on a preset position of the display stand;

When the magnetic field sensor detects that the moving speed of the displayed item reaches a preset speed value, the audio and video playback device 31 plays a media file corresponding to the displayed item; and/or

When the gyro sensor detects that one of the parts of the displayed item is facing upward, the video and audio playing device 31 plays the media file corresponding to the part.

In this embodiment, a plurality of different display items are placed on the display stand; for example, shoes of different styles, each shoe has a built-in communication sensor device 10, the communication device is Bluetooth 4.0, and the sensor 12 is a magnetic field sensor and a gyroscope sensor , a magnet or other setting that emits a magnetic field is arranged at a predetermined position of the display stand, and the sensitivity of the sensor 12 can be adjusted. After that, it is activated when the magnetic field sensor detects that the shoes it is placed on are more than 3cm away from the original predetermined position. That is, when an observer watching the displayed sports shoes picks up the sports shoes and is more than 3 cm away from the original predetermined position, the communication device 10 sends a message that the magnetic field sensor has been activated, and the gyro sensor sends a message that the part of the shoe is up. In addition, the preferred gyro sensor detects the current three-dimensional vector information of the displayed item, and transmits the three-dimensional vector information to the three-dimensional drawing module 33; show. For example, at the time when the shoe face is upward, the display screen of the video and audio playback device 31 broadcasts advertisement media related to the characteristics of the shoe upper and the advantages of the shoe upper material. When the viewer watches and rotates the sports shoes in detail, the gyroscope sensor continues to send out the three-dimensional display of the shoe through the communication device 10. information, the three-dimensional drawing module 33 draws three-dimensional graphics according to the three-dimensional vector information, for example, when the sole is up, the display screen broadcasts advertising media about the characteristics of the sole, the advantages of the sole material, elasticity, etc., until the sports shoes are put back on the display stand, etc. . When the magnetic field sensor is not activated, that is, when the display is placed in a predetermined position, the display screen plays the general advertising medium of sports shoes.

In the eighth embodiment of the present invention, a plurality of different display items are placed on the display table; the communication sensing device 10 is a light sensor, and the light sensor is arranged on the display table; the display items are arranged on between the light sensor and the light source irradiating the light sensor; when the light sensor detects the light irradiated by the light source, the video and audio playing device 31 plays the media file corresponding to the display item.

In this embodiment, the feature of the display item is that the built-in communication sensing device 10 cannot be installed. The display object may be a diamond ring, light and thin cosmetics, etc., and the short-range communication sensing device 10 cannot be installed. However, in this embodiment, the short-range communication sensing device 10 can be installed on the display stand, the communication receiving device 20 can be a Bluetooth low energy, NFC transmitter, wifi transmitter, communication line or other near-field communication devices, the sensor 12 may be a weight sensor or a pressure sensor. The display item can be a small display item such as a diamond ring. Such a display item is placed on the sensor 12. When the viewer picks up the display item, the sensor 12 is activated due to the reduction of weight or pressure, and sends a message through the communication sensing device 10. The media playback device 30 may play different media files according to the lifted or unlifted item. Since this type of display item is characterized by being relatively light, its weight cannot accommodate a weight sensor or a pressure sensor, and the sensor 12 of the proximity communication sensing device 10 may be a light sensor. The displayed items can be paper, light cards or other opaque items, etc. The short-range communication sensing device 10 can be installed on the display stand or other positions. Specifically, the communication method is a communication line connection or other near-field communication device. The sensor 12 is a light sensor. The application of the light sensor needs to cooperate with the light source, which can be activated when the light source is received, or activated when the light source is not received. For example, when the display item is placed at the predetermined position of the display stand, the light sensor is not activated. If the display item is moved away from the predetermined position of the display stand, the light sensor is activated, and the communication device of the short-range communication sensor 12 sends a message to the nearest neighbor. Distance communication receiving device 20 . The audio-visual media playing device 30 can play different media files because the lifted display item is lifted or not lifted. The light sensor device in this embodiment can be a transparent hole drilled in a predetermined position of the display stand, the light source is exposed above the display stand, and the light sensor is below, when the display item is placed at the predetermined position, the light is blocked from reaching the light sensor; the light source and light The sensors are installed above the display stand. The display stand is provided with reflective materials at the predetermined position. When the reflective materials are not blocked, the light source can use the reflective materials to reflect to the light sensor. Direct reflection to the light source without being activated.

In the ninth embodiment of the present invention, a plurality of different display items are placed on the display stand at predetermined positions; the sensor 12 includes an image sensor, and the image sensor captures images of the display items and matches the pre-captured positioning images. A comparative analysis is performed, and when the image sensor analyzes that the display item on the display stand is moved by a preset distance, the audio and video playback device 31 plays the media file corresponding to the display item.

In this embodiment, the sensor 12 of the short-range communication sensing device 10 includes an image sensor, such as a video camera, the video camera is directed to a predetermined position of the display stand, and one or more display items are placed at the predetermined position, and the video camera captures the image and The positioning image is the basic image. The video camera continuously captures the image and analyzes the difference from the basic image. The image sensor analyzes that the item on the display table is moved away from the predetermined position, and according to which display item is moved away from the predetermined position, it will pass the short distance. The communication transmitting device sends out X-n, where n represents that different display items are moved away from the predetermined position. In this embodiment, a single sensor 12 is used in common for a plurality of display items, and the position of the display items is distinguished by the color of the message content.

In the tenth embodiment of the present invention, the sensing information sent by the proximity communication transmitter 11 to the audio and video playback device 31 includes a sensing message signal; the sensing information signal includes the code of the proximity communication sensing device 10;

When the communication sensing device 10 includes a magnetic field sensor, the sensing information signal further includes an activation code of the magnetic field sensor;

When the communication sensing device 10 includes a gyro sensor, the sensing information signal further includes the current three-dimensional vector information of the displayed item detected by the gyro sensor.

In this embodiment, the short-range communication receiving device 20 does not receive any information from the activated sensor 12, and the audio-visual media playing device 30 plays media-0; when the sensor 12-1 is activated and the short-range communication sensing device 10 The signal is sent to the short-range communication receiving device 20, and the audio-visual media playback device 30 plays the media-1. When the gyro sensor 12 senses different directions, it activates the gyro direction information such as x1, x2, x3, and x4, and senses the direction through the short-range communication. The device 10 transmits a signal to the near-field communication receiving device 20, and the audio and video media playing device 30 plays media x1, x2, x3, x4 and so on. When more than one short-range communication sensing device 10 transmits a signal to the short-range communication receiving device 20, it can be processed in an interrupt mode, that is, when a new sensing message is received, the currently playing media is interrupted and the transmission is played. The media related to the sensing information can also be processed in a shielding method, that is, when a new sensing information is received, the relevant media files will be played and the reception of other information will be suspended or ignored until the currently playing media is finished. When a sensing message is interrupted, the original playing media is returned. The activation code may be a message sent by the sensor 12 to the communication receiving device 20 through the short-range communication transmitter 11 of the communication sensing device 10 , and the message is to provide the status of the sensor 12 . In one embodiment, the activation code of the magnetic field sensor includes: 0 - the magnetic field does not reach the preset value, 1 - the south pole magnetic field proximity sensor, and 2 - the north pole magnetic field proximity sensor.

In the tenth embodiment of the present invention, the analysis module 52 records the number of times and/or the time that the different display items are moved by the observer; When the number of times and/or the time of movement of the observer reaches a preset value, a reward prompt message is sent to the observer.

The reward prompt information includes: sending the code for receiving the prize to the mailbox and mobile terminal number reserved by the observer; and/or prompting the observer to receive the corresponding code through the input and output device 40 for receiving the prize. 's prize. The code for claiming the prize includes a QR code, a barcode or an alphanumeric code.

In this embodiment, an analysis promotion subsystem 50 is included. The analysis and promotion subsystem 50 includes one or more servers 51 to collect and analyze data: the analysis module 52 receives data such as the number of times, time and so on that each displayed item is extracted by the observer, and then combines the sales data of the displayed items in the same store in the same period to conduct data analysis. analysis report. For example, the newly launched sports shoes have the same shape but have four colors, and four colors are placed on the display stand. No matter which one of the above-mentioned embodiments is used to sense the movement of the display, it means that there are observers who are interested in a display. If you are interested, pick it up and check it carefully. When the short-range communication receiving device 20 receives the signal, in addition to transmitting the signal to the media playing device 30 for selecting and playing media files, the information can also be transmitted to the observer for analysis and reward. And the promotion sub-module, the analysis sub-module collects the time when each impression is lifted (ie, leaves the predetermined position). If the displayed items represent the same model with different colors, or the same series of different models (with differences in function, shape, and price), the collected data represents the attention paid to the different displayed items by the observers. Store sales, that is, to analyze the correlation between observers' attention and real-time and delayed sales. In addition, in order to support and encourage observers to interact with the displayed items, for example, to support on-the-spot lottery draws, each scheduled person lifts the displayed item and can get a reward for picking up the displayed item. Sweepstakes or prizes. For another example, when each predetermined person picks up the displayed item that has accumulated the most people, a reward can be obtained for picking up the displayed item. For example, for every 50 people who pick up the most popular displayed item, the 50th person can get an on-the-spot lottery or a prize. The lottery can be performed on the observer's input and output device 40, and the lottery gift can be displayed on the display screen with a time-limited prize code representative. The prize code is a QR code, a barcode or an alphanumeric code for collection. The I/O device 40 inputs the store's membership code or an email for receiving the prize code. The observer can also use the camera lens of the observer I/O device 40 to read the store's membership card barcode. The observer can use his own mobile phone or digital camera with a camera lens to capture the prize code on the display screen of the observer's input and output device 40, and then go to the cashier of the store or other designated locations to receive gifts or discounts. Further, if an observer leaves personal data after winning a prize, whether it is membership identity or email address, and the prize represented by the prize code has not been claimed before the predetermined time, the observer analysis, reward and promotion subsystem will Send out emails or other messages within time to remind observers to come and pick up. For example, the prize code of the lottery is valid for one week, and the prize code has not been redeemed for gifts 3 days after the lottery, and the analysis and promotion subsystem 50 sends a reminder email or other message.

In the tenth embodiment of the present invention, the display object placed at the first position on the display stand is an airplane model, and the airplane model has a built-in magnet device and a first communication sensing device 10; the first A second communication sensing device 10 is arranged at the position, and a third communication sensing device 10 is arranged at the second position of the display stand;

Both the first communication sensing device 10 and the second communication sensing device 10 respectively include a near field communication transmitter and a magnetic field sensor 12; when the built-in magnet of the aircraft model is in the first communication sensing device 10 or the second When the sensing range of the communication sensing device 10 is activated, the audio and video playback device 31 plays the media file corresponding to the aircraft model. When the first communication sensing device 10 built in the aircraft sends out a signal of level flight, the media playback device 30 plays the media files of the aircraft horizontally; when the first communication sensing device 10 built in the aircraft sends When the signal of flying upward, the media playing device 30 plays the media file of the aircraft going upward; when the first communication sensing device 10 built in the aircraft sends a signal of flying downward, the media playing device 30 plays Media files for the plane down the plane.

In this embodiment, an airplane model is placed on the display stand. The airplane model has a built-in magnet and a communication sensing device 10A. The airplane model is placed at position 1 of the display stand. Another location 2 is equipped with a communication sensing device 10 . The communication sensing device 10 and the communication sensing device 10 include a near field communication transmitter and a magnetic field sensor 12, which are activated when the built-in magnet of the aircraft model is in its sensing range, and the communication sensing device 10 and the sensor of the communication sensing device 10 are activated. 12. The effective ranges do not overlap, that is, the communication sensing device 10 and the communication sensing device 10 are not activated at the same time. Further, the sensitivity of the magnetic field sensor 12 is adjusted, and the sensor 12 can be activated only when the aircraft model receives the sensor 12 very much, for example, it can be activated within a distance of 1 cm. The built-in communication sensing device 10A of the aircraft model includes a near-field communication transmitter and a gyroscope sensor 12. The gyroscope sensor 12 can sense and send out: the horizontal position of the aircraft model, the upward position of the aircraft model (the nose is higher than the tail), the aircraft model In the downward position of the model (the nose is at the tail), the near field communicator can send three different messages.

Referring to FIG. 3 , in an eleventh embodiment of the present invention, a method for implementing a display item and its media playback using the system 100 for displaying an item and its media playback provided by the above-mentioned multiple embodiments is provided, and the system includes at least A communication sensing device 10, arranged on the display stand and/or display items; at least one communication receiving device 20, connected in communication with the communication sensing device 10 and the media playback device 30; at least one media playback device 30, including an audio and video playback device 31 and a storage device 32, the method comprising:

Step S301, at least one communication sensing device 10 senses the action of the observer of the displayed item, and sends sensing information to the communication receiving device 20;

Step S302, at least one communication receiving device 20 receives the sensing information sent by the communication sensing device 10, and sends the sensing information to the media playing device 30;

Step S303, at least one of the media playback devices 30 receives the sensing information, and plays the corresponding media file according to the sensing information.

In this embodiment, the communication sensing device 10 senses the action of the observer of the display item, and sends the sensing information to the communication receiving device 20; the communication receiving device 20 receives the sensing information sent by the communication sensing device 10, and sends the The sensing information is sent to the media playback device 30; the media playback device 30 receives the sensing information, and plays the corresponding media file according to the sensing information. Preferably, the communication sensing device 10 is a proximity communication sensing device 10 ; the proximity communication sensing device 10 includes: a proximity communication transmitter 11 and a sensor 12 . The media playing device 30 is a desktop computer, a laptop computer or a tablet computer; the communication receiving device 20 is a network receiving module or a Bluetooth device. The audio and video playback device 31 can be a desktop computer, a laptop computer or a tablet computer, and the short-range communication receiving device 20 can be a part of a computer. For example, the built-in Bluetooth device of the tablet computer is the NFC receiving device 20 , the audio and video playback device 31 includes one or more display screens and a loudspeaker, the storage device 32 is used for storing media files, and communicates with the NFC receiving device 20 . The communication connection is used to receive information from the short-range communication receiving device 20 , and select a group of media in its storage to play on the audio-visual playing device 31 according to the received information. As a result, different media files can be played for different observers, which improves the observer's interest in interacting with the displayed products and the promotion effect of the displayed products.

In the twelfth embodiment of the present invention, the media playback device 30 further includes a three-dimensional drawing module 33, and the three-dimensional drawing module 33 draws, according to the sensing information, the part and/or the display item corresponding to the sensing information The overall three-dimensional view is sent to the audio and video playback device 31 for display. The partial and/or whole three-dimensional view of the displayed item corresponding to the sensing information includes: an enlarged three-dimensional view of the part of the displayed item currently viewed by the observer; Overall 3D view. The sensor 12 includes: a motion sensor, a gyro sensor, a magnetic field sensor, a signal strength sensor, a weight sensor, a pressure sensor, a light sensor, an image sensor, a magnetic field strength and magnetic pole sensor, and the like.

In this implementation, when the observer interacts with the displayed goods, for example, picks up one of the displayed items for careful viewing, at this moment, the three-dimensional drawing module 33 draws the display viewed by the observer according to the sensing information transmitted by the communication sensing device 10 A partial and/or whole three-dimensional view of the item, and the three-dimensional view information is transmitted to the media playback device 30 for playback.

In the thirteenth embodiment of the present invention, each of the display items has a built-in communication receiving device 20, and the communication receiving device 20 has a universally unique identifier; each of the media files is respectively associated with a The audio and video playback device 31 reads the universally unique identifier, and plays the media file corresponding to the universally unique identifier.

In this embodiment, the display items are displayed at the booth. Each booth includes a display stand on which there are three sports shoes with different models and colors. Each shoe has a built-in communication sensing device 10, the communicator is Bluetooth 4.0, and the sensor 12 is a mobile sensor, which can be adjusted. the degree of sensitivity. For example, if the movement speed is more than 5cm per second, when the observer watching the displayed sports shoes picks up one of the sports shoes, the display screen plays the advertising media file corresponding to the universal unique identifier of the built-in communication sensing device 10 in the shoe . When the sensor 12 is not activated, the display screen plays the background advertising medium.

4A to 4C, in another preferred solution of the present invention, the media playback device 30 includes hardware or software for real-time three-dimensional drawing, and a sports shoe is placed on the display table, and each shoe has a built-in communication sensing device 10 , the communicator is bluetooth low energy, the sensor 12 is a magnetic field sensor and a gyroscope sensor, a magnet or other emitted settings are installed at the predetermined position of the display stand, and the sensitivity of the sensor 12 can be adjusted. For example, the magnetic field sensor 12 is more than 6cm away from the original predetermined position Activation, when the person watching the display of sports shoes picks up the sports shoes, when the distance from its original predetermined position is more than 6cm, the communication device sends out that the magnetic field sensor 12 has been activated, and the gyroscope sensor sends out the three-dimensional vector of the shoe (3D vector), refer to The standing position of the observer and the relative position of the booth are based on a preset x-axis, y-axis and z-axis. For example, when the toe is horizontal to the right (relative to the observer), its three-dimensional vector is (1,0, 0), when the toe cap is at a 45-degree angle to the left (relative to the observer), the three-dimensional vector is (-1, 0, 1). Real-time measurements of the relevant shoes, and add relevant text, pictures and sounds, that is, the three-dimensional mapping can rotate the upper of the display item synchronously on the display screen and add other text, picture, and sound effects. Until the display sneakers are put back on the display stand. When the magnetic field sensor is not activated, that is, when the display is placed in a predetermined position, the display screen plays the general advertising medium of sports shoes.

Referring to FIG. 7 , in an embodiment of the present invention, there are two different display items respectively installed with a proximity communication sensing device 1 and a proximity communication sensing device 2 .

In step S701, the short-range communication sensing device 1 or the short-range communication sensing device 2 is activated; according to the activation conditions of different sensing devices, select and execute step S701 or step S702;

In step S702, the short-range communication sensing device 1 is activated, and the media playback device 30 plays the media file 1;

In step S703 , the short-range communication sensing device 2 is activated, and the media playing device 30 plays the media file 2 .

Referring to FIG. 4E, in another preferred solution of the present invention, the booth is located in an open or closed space in the store, the booth space is isolated from other main display items in the store, and all display items in the store have a built-in Bluetooth low energy The device and each Bluetooth low energy device has its own unique universal unique identifier, the unique identifier is composed of the proximity unique identification code, the major code and the minor code (proximityUUID,Major and Minor), and the proximity sensor in the booth 12 is a signal strength sensor 12 connected by a communication line, which reads the strength of Bluetooth information. One or more related media playback devices 30 are arranged in the booth space for displaying selected products. Further, one or more related media playback devices 30 are arranged in the booth space. A mirror is provided for consumers to use, and consumers can display items on their side or on their bodies or wear them on the mirrors to reflect the visual effects of the goods and consumers. When a consumer brings one or more display items to the display space from other locations in the store, the proximity sensor 12 reads the unique identifier emitted by Bluetooth Low Energy with the strongest signal, and plays it on the audio-visual media playback device 30. Audio-visual media related to the said product. Further, there is a mark on the place where the proximity sensor 12 is installed in the booth space. When consumers arrive at the booth space with more than one display item, they can arrange different products to approach or stay away from the proximity sensor 12 and choose to play the video and audio of different products. information.

In the thirteenth embodiment of the present invention, the system further includes an input and output device 40 and an analysis and promotion subsystem 50; wherein the input and output device 40 is connected in communication with the media playback device 30 and the analysis and promotion subsystem 50, and the input and output device 40 including keyboard, monitor and camera;

The analysis and promotion subsystem 50 includes at least one server 51 and an analysis module 52. The server 51 is in communication connection with the communication receiving device 20; The interactive information provides relevant preferential information to the watcher. Specifically, the analysis module 52 records the number of times and/or the time that the different display items are moved by the observer; Or when the time reaches a preset value, a reward prompt message is sent to the observer. The reward prompt information includes: sending the code for receiving the prize to the mailbox and mobile terminal number reserved by the observer; and/or prompting the observer to receive the corresponding code through the code for receiving the prize through the input and output device 40. prize. , the code for claiming the prize includes a QR code, a barcode or an alphanumeric code.

In this embodiment, an input and output device 40 is provided for the observer to interact with the displayed merchandise. The input and output device 40 includes a keyboard, a display and a camera lens; The analysis and promotion subsystem 50 includes one or more servers 51, the programs operated on the server 51 and the stored database. The server 51 can communicate with one or more devices in the booth through a local network, and the server 51 can also use an intranet or other The network connection method connects one or more device communication connections in the booth. In addition, referring to FIG. 5 , the observer can select languages and characters through the display of the input and output device 40, and the specific steps include:

In step S501, the input and output device displays the languages and characters that can be selected, and the observer can choose the language and characters that can be selected;

In step S502, according to the language file version selected by the observer, the media playback device selects the relevant language and text version when the sensor sends a message;

In step S503, the input and output device also adopts the selected language and characters.

The observer can choose the language and text selected by the observer; the media playback device 30 selects the relevant language and text version when the sensor 12 sends information according to the language and text version selected by the observer, and the input and output device 40 also uses the selected language and text.

In another preferred embodiment of the present invention, the part of the media playback method in the media playback device 30 is omitted; initial state: one or more display items are placed on one or more predetermined positions of the display stand, and one or more display items are placed on the display stand. A proximity communication sensor 12 is installed on one or more predetermined positions of the display stand, the sensor 12 of the proximity communication sensor 12 is a weight sensor, and the sensor 12 is not activated when the display item is placed on the predetermined position; When the observer lifts one of the displayed items, the sensor 12 of the related short-range communication sensor 12 is activated and transmits a message to the short-range communication receiving device 20 through the short-range communication transmitter 11, and the message content is:

a. The code of the short-range communication sensing device 10;

b. Weight sensor activation code;

The short-range communication receiving device 20 transmits the message to the media playback device 30 and the analysis and promotion subsystem 50, and the displayed item is lifted once;

The analysis module 52 determines whether there is a reward for the mention of the displayed item:

a. Determine whether the total number of times the displayed item is lifted is a multiple of ten; according to the predetermined reward method, this time can get a shopping discount;

b. Determine whether the type of the displayed item being mentioned this time is the most popular type of displayed item (that is, the most frequently mentioned item), and whether the number of times the same type is mentioned is a multiple of 50; according to the predetermined reward method, this time the a chance to draw a lottery;

If the item is picked up this time, there will be a lottery chance, and a lottery prompt will be inserted on the media playback device 30; The shopping discounts and prizes obtained will be issued in the form of prize codes. The prize code can be a time-limited alphanumeric code, a barcode or a QR code. In addition to displaying text and image descriptions, the input and output device 40 also displays the prize code. In addition, the observer can obtain the prize code by the following methods: 1. The I/O device 40 allows the observer to input an email number to receive the prize code by email, and the reward module will send the relevant prize-receiving arrangement by email; For a member of the customer reward point plan, the input and output device 40 allows the observer to input the membership number, receive the prize code by email or transfer the prize to the member account, and the reward module will send the relevant prize redemption arrangement by email or by importing the account; 3. If The observer is a member of the customer reward point program of the booth store and has a barcode printed on the membership card. The observer can use the camera lens of the input and output device 40 to read the barcode of the membership card, receive the prize code by email or transfer the prize to the member account. , the reward module will send the relevant prize-receiving arrangements by email or by importing into the account; 4. If the observer does not want to leave personal data, the observer can write down the prize code in alphanumeric code or use a self-provided camera from the input and output device 40's display screen captures the prize code. 5. When an observer or other person uses the prize code, the sales system of the relevant store will transmit the usage data of the prize code to the reward module as a record; 6. The analysis and promotion subsystem 50 regularly checks the unused prize code, and when the prize code becomes invalid Reminder emails will be sent to winning observers by email before the scheduled date.

The analysis and promotion subsystem 50 is used to encourage the interaction between the observers and the displayed items, and can also be based on a preset reward method, for example, every ten times the displayed items are lifted, the observer who lifts up the tenth time can get a shopping discount, the most popular The displayed item is picked up fifty times, and the observer who picks up the fiftieth time can have a chance to draw a lottery, etc., to send out a shopping discount or a lottery, through the input and output device 40 of the present invention.

In the fourteenth embodiment of the present invention, a plurality of different display items are placed on the display stand; the communication sensing device 10 is a motion sensor, and the motion sensor is arranged in the display item; when the motion sensor detects When the moving speed of the displayed item reaches a preset speed value, the audio and video playback device 31 plays the media file corresponding to the displayed item.

In this embodiment, according to whether the movement speed of the display item detected by the movement sensor reaches a preset speed, if it reaches the preset speed, it indicates that an observer is moving the display item, and the corresponding media file is played.

Referring to FIG. 8, in the fifteenth embodiment of the present invention, a plurality of different display items are placed on the display stand; the communication sensing device 10 is arranged in the display item; the communication transmission The sensing device 10 is a magnetic field sensor and/or a gyro sensor, and a magnetic field device is arranged at a preset position of the display stand; when the magnetic field sensor detects that the moving speed of the display item reaches a preset speed value, the audio and video playback device 31 plays the media file corresponding to the displayed item; and/or when the gyro sensor detects that one part of the displayed item is facing upward, the audio and video playback device 31 plays the media file corresponding to the part.

In this embodiment, there is a display item on the display stand, and the built-in short-range communication sensing device 10 of the display item includes two sensors 12: a magnetic field sensor and a gyroscope sensor. The magnetic field sensor is not activated in the direction of the magnet material on the display stand. When the display object is more than a predetermined distance away from the predetermined position, the magnetic field sensor is activated, and sends a signal through the short-range communication transmitter 11 of the short-range communication sensor 12 .

In step S801, the initial state: the display item is placed on the predetermined position of the display stand, the magnetic field sensing of the short-range communication sensing device 10 is not activated, and the short-range communication transmitting device of the short-range communication sensing device 10 does not send a signal. The media playback device 30 plays the media file-A (general product introduction); when the observer picks up the displayed item and is more than a predetermined distance away from the predetermined position, for example, 5cm;

In step S802, the magnetic field sensor of the short-range communication sensing device 10 is activated;

In step S803, after the magnetic field sensor of the proximity communication sensing device 10 is activated, a signal is sent to the proximity communication receiving device 20 through the proximity communication transmitter 11, and the message content is:

a. The code of the short-range communication sensing device 10;

b. Magnetic field sensor activation code;

c. The three-dimensional reading of the gyroscope sensor at that time;

In step S804, the media playback device selects and analyzes the content of the message and uses the three-dimensional real-time mapping of hardware and software to play the media on the screen and the loudspeaker of the media playback device.

After receiving the message, the short-range communication receiving device 20 transmits it to the media playback device 30. The media playback device 30 selects and analyzes the content of the message and uses hardware and software 3D real-time drawing (3D rendering) to play the message on the screen and the loudspeaker of the media playback device 30. Media: The media played is the angle and direction selected by the observer when viewing the displayed item, such as the viewing part when the displayed item is a sports shoe, or the viewing part when the displayed item is a jewelry, which can expand or even exaggerate the observer. The upward part of the object will be displayed; as shown in Figure 4A ~ Figure 4B.

When the displayed item continues to move away from the predetermined position for more than a predetermined distance, the magnetic field sensor is continuously activated, and the short-range communication transmitting device continuously transmits the latest three-dimensional data of the gyroscope sensor to the short-range communication receiving device 20;

When the display item is put back to the predetermined position on the display stand, that is, the distance from the predetermined position is less than the predetermined distance, the magnetic field sensor stops activating, the short-range communication device transmitter stops sending the short-range communication device to the receiving device 20, and the media playback device 30 stops using real-time Play Media File-A (General Product Introduction) for 3D mapping.

In the sixteenth embodiment of the present invention, the gyro sensor detects the current three-dimensional vector information of the displayed item, and transmits the three-dimensional vector information to the three-dimensional drawing module 33; the three-dimensional drawing module 33 according to the three-dimensional vector The information draws three-dimensional graphics, and is transmitted to the audio and video playback device 31 for display.

Referring to FIG. 4D, in the seventeenth embodiment of the present invention, a plurality of different display items are placed on the display stand; the communication sensing device 10 is a light sensor, and the light sensor is arranged on the display stand; The display item is arranged between the light sensor and the light source irradiating the light sensor; when the light sensor detects the light irradiated by the light source, the video and audio playback device 31 plays the media file corresponding to the display item.

In this embodiment, there are provided ways of displaying and playing media for some display items that are inconvenient to install the communication sensing device 10 . For example, some small jewelry, or display items such as paper, can detect whether the light of the light source to the display item is blocked by the light sensor. For example, set a small hole on the display stand, set a light sensor under the small hole, and set display items, such as calligraphy and painting, above the small hole, and the light directly shines on the display items. When the display item is taken away, the light sensor can sense the illumination of the light source.

In the eighteenth embodiment of the present invention, a plurality of different display items are placed on the display stand at predetermined positions; the sensor 12 includes an image sensor, and the image sensor captures the images of the display items and matches with the pre-captured images. The positioning image is compared and analyzed, and when the image sensor analyzes that the display item on the display stand is moved by a preset distance, the audio and video playback device 31 plays the media file corresponding to the display item. The current image of the displayed item to be captured is compared with the pre-stored image, and then it is determined whether the distance of the displayed item has reached a predetermined value, and if so, the corresponding media file is played.

In the nineteenth embodiment of the present invention, the sensing information sent by the proximity communication transmitter 11 to the audio and video playback device 31 includes a sensing message signal; the sensing information signal includes the proximity communication sensing device 10 coding;

When the communication sensing device 10 includes a magnetic field sensor, the sensing information signal further includes an activation code of the magnetic field sensor;

When the communication sensing device 10 includes a gyro sensor, the sensing information signal further includes the current three-dimensional vector information of the displayed item detected by the gyro sensor.

Referring to FIG. 4C , in one implementation of this embodiment, more than one commodity is launched on the display stand at the same time, for example, the same model of sports shoes in the first embodiment but there are three colors or different styles of shoes, in the booth The display stand displays three sports shoes at the same time, there are three predetermined positions-1, predetermined position-2, and predetermined position-3 on the display table, respectively place display item-1, display item-2 and display item-3, display item-1, display item-2 and display item-3 respectively. Each of the articles is provided with a proximity communication sensing device 10-1, a proximity communication sensing device 10-2 and a proximity communication sensing device 10-3. In this embodiment, the distance communication is Bluetooth 4.0, and the sensor 12 is a magnetic field The sensor 12 is installed with magnets at the predetermined position-1, the predetermined position-2, and the predetermined position-3. When different sports shoes leave the predetermined distance from the predetermined position, the sensor 12 is activated and sends a signal to the short-range communication through the short-range communicator. Receiving device 20 . The predetermined distance may be 5 cm.

Referring to Figure 9, in one embodiment of the present invention,

In step S901, the display item-1 is placed on the display stand predetermined position-1, the display item-2 is placed on the display stand predetermined position-2, and the display item-3 is placed on the display stand predetermined position-3. The sensing device 10-1, the proximity communication sensing device 10-2 and the proximity communication sensing device 10-3 are not activated. The media playback device 30 plays media file-0;

In step S902, the short-range communication sensing device 10-1 is activated;

In step S903, the short-range communication sensing device 10-2 is activated;

In step S904, the short-range communication sensing device 10-3 is activated;

In step S905, the short-range communication transmitter sends a signal to the short-range communication receiving device, and the content of the message is: the activated short-range communication device code X;

The media playing device 30 plays the media file X until the playing is completed; X is the activated short-range communication sensing device.

In step S906, the short-range communication sensing device 10-1 is activated,

In step S907, the short-range communication sensing device 10-2 is activated,

In step S908, the short-range communication sensing device 10-3 is activated.

In this embodiment, the initial state: the display item-1 is placed on the display stand predetermined position-1, the display item-2 is placed on the display stand predetermined position-2, and the display item-3 is placed on the display stand predetermined position-3 , the proximity communication sensing device 10-1, the proximity communication sensing device 10-2 and the proximity communication sensing device 10-3 are not activated. The media playback device 30 plays media file-0 (general merchandise introduction). When the observer picks up the display item-1 and is more than a predetermined distance from the predetermined position-1, the sensor 12 of the short-range communication sensing device 10-1 is activated and sends a signal to the short-range communication receiving device 20 through the short-range communication transmitter 11. , the content of the message is the code and activation code of the proximity communication sensing device 10. After the proximity communication receives the message, it is transmitted to the media playback device 30. The media playback device 30 selects the media that needs to be played when the proximity communication sensing device 10-1 is activated. File-1 (introduces the media of the display item-1, the length is 2 minutes) and plays it. The method of this embodiment adopts the shielding type, that is, when the media file-1 is playing, the media playback device 30 does not receive the short-range communication. The new signal communicated by the receiving device 20. When the media file-1 is finished playing and no new signal is sent from the short-range communication receiving device 20, the media playing device 30 plays the original media file-0;

When the observer continues to pick up the display item-1 and is more than a predetermined distance from the predetermined position-1, the sensor 12 of the short-range communication sensing device 10-1 is continuously activated and sends a signal to the short-range communication through the short-range communication transmitter 11 continuously. In the receiving device 20, the content of the message is the code and the activation code of the short-range communication sensing device 10. When the sensor 12 of the NFC sensing device 10-1 of the exhibit-1 is in the vicinity of the magnetic field and stops being activated, the NFC transmitter 11 stops sending out signals.

When the observer picks up the display item-2 and is more than a predetermined distance from the predetermined position-2, the sensor 12 of the short-range communication sensing device 10-2 is activated and sends a signal to the short-range communication receiving device 20 through the short-range communication transmitter 11. , the content of the message is the code and activation code of the proximity communication sensing device 10. After the proximity communication receives the message, it is transmitted to the media playback device 30. The media playback device 30 selects the media that needs to be played when the proximity communication sensing device 10-2 is activated. File-2 (introduces the media of the display item-2, the length is 2 minutes) and plays it. The method of this embodiment adopts the shielding type, that is, when the media file-2 is playing, the media playback device 30 does not receive the short-range communication. The new signal communicated by the receiving device 20. When the media file-2 is played and no new signal is sent from the near field communication receiving device 20, the media playing device 30 plays the original media file-0;

When the observer continues to pick up the display item-2 and is more than a predetermined distance from the predetermined position-2, the sensor 12 of the short-range communication sensing device 10-2 is continuously activated and sends a signal to the short-range communication through the short-range communication transmitter 11 continuously. In the receiving device 20, the content of the message is the code and the activation code of the short-range communication sensing device 10. When the sensor 12 of the NFC sensing device 10-2 of the display item-2 is in the vicinity of the magnetic field and stops being activated, the NFC transmitter 11 stops sending out signals.

When the observer picks up the display item-3 and is more than a predetermined distance from the predetermined position-3, the sensor 12 of the short-range communication sensing device 10-3 is activated and sends a signal to the short-range communication receiving device 20 through the short-range communication transmitter 11 , the content of the message is the code and activation code of the proximity communication sensing device 10. After the proximity communication receives the message, it is transmitted to the media playback device 30. The media playback device 30 selects the media that needs to be played when the proximity communication sensing device 10-3 is activated. File-3 (introduces the media of the display item-3, the length is 2 minutes) and plays it. The method of this embodiment adopts the shielding type, that is, when the media file-3 is playing, the media playback device 30 does not receive the short-range communication. The new signal communicated by the receiving device 20. When the media file-3 is played and no new signal is sent from the near field communication receiving device 20, the media playing device 30 plays the original media file-0;

When the observer continues to pick up the display item-3 and is more than a predetermined distance from the predetermined position-3, the sensor 12 of the short-range communication sensing device 10-3 is continuously activated and sends a signal to the short-range communication through the short-range communication transmitter 11 continuously. In the receiving device 20, the content of the message is the code and the activation code of the short-range communication sensing device 10. When the sensor 12 of the NFC sensing device 10-3 of the display item-3 is in the vicinity of the magnetic field and stops being activated, the NFC transmitter 11 stops sending out signals. It should be noted that in this embodiment, -1, -2, -3 are not marked in the specific application scene diagram, and their function is to facilitate the description of three different displayed products, predetermined positions, and short-range communication sensing devices. and media files.

In the twentieth embodiment of the present invention, the display object placed at the first position on the display stand is an airplane model, and the airplane model has a built-in magnet device and a first communication sensing device 10; A second communication sensing device 10 is disposed at one position, and a third communication sensing device 10 is disposed at a second position of the display stand;

Both the first communication sensing device 10 and the second communication sensing device 10 respectively include a near-field communication transmitter and a magnetic field sensor; when the built-in magnet of the aircraft model is in the first communication sensing device 10 Or when the sensing range of the second communication sensing device 10 is activated, the audio and video playback device 31 plays the media file corresponding to the aircraft model.

When the first communication sensing device 10 built in the aircraft sends out a signal of horizontal flight, the media playback device 30 plays the media file of the horizontal aircraft of the aircraft;

When the first communication sensing device 10 built in the aircraft sends a signal of upward flight, the media playback device 30 plays the media file of the upward flight of the aircraft;

When the first communication sensing device 10 built in the aircraft sends a downward flight signal, the media playing device 30 plays the media file of the aircraft flying downward.

Referring to FIG. 6, in this embodiment, the method for displaying an item and its media file playing includes:

In step S601, the aircraft model is placed at position 1 of the display stand, and position 1 of the display stand is installed with a peer sensing device 1, which is activated and sends a signal to the short-range communication receiving device, the built-in short-range communication sensing device A of the aircraft sends a signal (horizontal), and the The playback device plays the media file 1;

In step S602, when the aircraft model leaves the predetermined position of the display stand position 1, the short-range communication sensing device 1 stops sending a signal to the short-range communication receiving device;

In step S603, the aircraft built-in short-range communication sensing device A (gyroscope sensor) sends out a signal; including signal: horizontal; signal: down;

In step S604, the media playback device plays the media file A1;

In step S605, the media playback device plays the media file A2;

In step S606, the media playback device plays the media file A3.

In this embodiment, the display stand includes location 1 and location 2, and location 1 and location 2 represent different airports; the initial setting: the aircraft model is placed on the display stand location 1; the display stand location 1 is equipped with a communication sensing device 10 activated and Send a signal to the near-field communication receiving device 20 (display stand position 1), the built-in near-field communication sensing device 10A of the aircraft sends a signal (horizontal), and the media playback device 30 plays the media file 1; When the NFC receiving device 20 sends a signal, it means that the aircraft model leaves the display stand. Position 1: The built-in NFC sensing device 10A sends a signal (horizontal): The media playback device 30 plays the media file A1; The device 10A sends a signal (up): the media playback device 30 plays the media file A2; the aircraft built-in NFC sensing device 10A sends a signal (down): the media playback device 30 plays the media file A3; when the NFC sensing device 10 And when the short-range communication sensing device 10 does not send a signal to the short-range communication receiving device 20, it means that the aircraft model is in flight. The media files A1, A2 and A3 represent different scenarios in flight; when the NFC sensing device 10 is activated and sends a signal to the NFC receiving device 20, it means that the aircraft model arrives at the display stand position 2; the aircraft has built-in NFC transmitters. If the sensor device 10A sends any signal, the media playback device 30 plays the media file 2, that is, when the sensor 12 at the display stand is activated and sends out a signal, the media playback device 30 will ignore the signal from the built-in NFC sensor device 10A in the aircraft. Taking it a step further, there are more than two positions on the display stand, representing more than two airports. It should be noted that in this embodiment, 1, 2, A1, A2, and A3 are not marked with specific application scenarios in the diagram, and their functions are to facilitate the description of three different aircraft, positions, short-range communication sensing devices and media. document.

In the twenty-first embodiment of the present invention, the short-range communication receiving device 20 receives the signals sent by one or more short-range communication sensing devices 10 , and also transmits the signals to the analysis and promotion subsystem 50 .

In the initial state: the display item-1 is placed on the predetermined position-1 of the display stand, the displayed item-2 is placed on the predetermined position-2 of the display stand, and the displayed item-3 is placed on the predetermined position-3 of the display stand. The sensing device 10-1, the proximity communication sensing device 10-2 and the proximity communication sensing device 10-3 are not activated. The media playback device 30 plays media file-0 (general merchandise introduction).

When the observer picks up the display item-1 and is more than a predetermined distance from the predetermined position-1, the sensor 12 of the short-range communication sensing device 10-1 is activated and sends a signal to the short-range communication receiving device 20 through the short-range communication transmitter 11. , the content of the message is the code and activation code of the proximity communication sensing device 10. After the proximity communication receives the message, it is transmitted to the media playback device 30. The media playback device 30 selects the media that needs to be played when the proximity communication sensing device 10-1 is activated. File-1 (introduces the media of the display item-1, the length is 2 minutes) and plays it. The method of this embodiment adopts the shielding type, that is, when the media file-1 is playing, the media playback device 30 does not receive the short-range communication. The new signal communicated by the receiving device 20. When the media file-1 is played and no new signal is sent from the NFC receiving device 20, the media playing device 30 plays the original media file-0; after the NFC receives the message, it will be sent to the observer for analysis, reward and promotion The system, the analysis module 52 records the initial time when the display item-1 is lifted.

When the observer continues to pick up the display item-1 and is more than a predetermined distance from the predetermined position-1, the sensor 12 of the short-range communication sensing device 10-1 is continuously activated and sends a signal to the short-range communication through the short-range communication transmitter 11 continuously. In the receiving device 20, the content of the message is the code and the activation code of the short-range communication sensing device 10. When the sensor 12 of the NFC sensing device 10-1 of the exhibit-1 is in the vicinity of the magnetic field and stops being activated, the NFC transmitter 11 stops sending out signals. The observer analysis module 52 records the end time when the display item-1 is lifted;

When the observer picks up the display item-2 and is more than a predetermined distance from the predetermined position-2, the sensor 12 of the short-range communication sensing device 10-2 is activated and sends a signal to the short-range communication receiving device 20 through the short-range communication transmitter 11. , the content of the message is the code and activation code of the proximity communication sensing device 10. After the proximity communication receives the message, it is transmitted to the media playback device 30. The media playback device 30 selects the media that needs to be played when the proximity communication sensing device 10-2 is activated. File-2 (introduces the media of the display item-2, the length is 2 minutes) and plays it. The method of this embodiment adopts the shielding type, that is, when the media file-2 is playing, the media playback device 30 does not receive the short-range communication. The new signal communicated by the receiving device 20. When the media file-2 is played and no new signal is sent from the NFC receiving device 20, the media playing device 30 plays the original media file-0; after the NFC receives the message, it will be sent to the observer for analysis, reward and promotion System, the observer analysis module 52 records the initial time when the display item-2 is lifted;

When the observer continues to pick up the display item-2 and is more than a predetermined distance from the predetermined position-2, the sensor 12 of the short-range communication sensing device 10-2 is continuously activated and sends a signal to the short-range communication through the short-range communication transmitter 11 continuously. In the receiving device 20, the content of the message is the code and the activation code of the short-range communication sensing device 10. When the sensor 12 of the NFC sensing device 10-2 of the display item-2 is in the vicinity of the magnetic field and stops being activated, the NFC transmitter 11 stops sending out signals. The analysis module 52 records the end time when the display item-2 is lifted;

When the observer picks up the display item-3 and is more than a predetermined distance from the predetermined position-3, the sensor 12 of the short-range communication sensing device 10-3 is activated and sends a signal to the short-range communication receiving device 20 through the short-range communication transmitter 11 , the content of the message is the code and activation code of the proximity communication sensing device 10. After the proximity communication receives the message, it is transmitted to the media playback device 30. The media playback device 30 selects the media that needs to be played when the proximity communication sensing device 10-3 is activated. File-3 (introduces the media of the display item-3, the length is 2 minutes) and plays it. The method of this embodiment adopts the shielding type, that is, when the media file-3 is playing, the media playback device 30 does not receive the short-range communication. The new signal communicated by the receiving device 20. When the media file-3 is played and no new signal is sent from the NFC receiving device 20, the media playing device 30 plays the original media file-0; after the NFC receives the message, it is transmitted to the observer for analysis, reward and promotion System, the observer analysis module 52 records the initial time when the display item-3 is lifted;

When the observer continues to pick up the display item-3 and is more than a predetermined distance from the predetermined position-3, the sensor 12 of the short-range communication sensing device 10-3 is continuously activated and sends a signal to the short-range communication through the short-range communication transmitter 11 continuously. In the receiving device 20, the content of the message is the code and the activation code of the short-range communication sensing device 10. When the sensor 12 of the NFC sensing device 10-3 of the display item-3 is in the vicinity of the magnetic field and stops being activated, the NFC transmitter 11 stops sending out signals. The observer analysis module 52 records the end time when the display item-3 is lifted. The analysis module 52 of the analysis and promotion subsystem 50 records the total lifting time of each commodity in each booth, and links it with the commodity sales system information, collects the relevant sales data of the commodity, and provides a comparison report between sales and commodity lifting time. Preferably, the display item is also included as one type, that is, the simultaneous popularity comparison of multiple display items is not performed, and the comparison of more than one type of display items can also be processed. It should be noted that in this embodiment, -1, -2, -3 are not marked in the specific application scene diagram, and their function is to facilitate the description of three different displayed products, predetermined positions, and short-range communication sensing devices. and media files.

To sum up, the present invention configures the system for displaying items and their media playback to include: at least one communication sensing device, at least one communication receiving device and at least one media playing device, and the communication sensing device is arranged on the display stand and/or on the display item; sense the action of the observer of the display item, and send the sensing information to the communication receiving device; the communication receiving device receives the sensing information sent by the communication sensing device, and sends the sensing information to The media playback device; the media playback device receives the sensing information, and plays the corresponding media file according to the sensing information. In this way, the experience of the interaction between the observer and the displayed items is improved, and the interest of the observer in the observation of the displayed items is increased. At the same time, the data of the interaction between the observer and the displayed items can be collected to analyze the sales data, which is beneficial to the sales of the displayed items. Businesses can better promote the displayed items.

Of course, the present invention can also have other various embodiments, without departing from the spirit and essence of the present invention, those skilled in the art can make various corresponding changes and modifications according to the present invention, but these corresponding Changes and deformations should belong to the protection scope of the appended claims of the present invention.

Claims (32)

1. a system for displaying articles and media playback thereof, is characterized in that, comprising: at least one communication sensing device, arranged on the display stand and/or the display object; sensing the action of the observer of the display object, and sending the sensing information to the communication receiving device; at least one communication receiving device, connected in communication with the communication sensing device and the media playing device, receiving sensing information sent by the communication sensing device, and sending the sensing information to the media playing device; At least one media playback device, including an audio and video playback device and a storage device, the storage device stores a plurality of media files; the media playback device receives the sensing information, and plays the corresponding media files according to the sensing information; The media playback device also includes: A three-dimensional drawing module, the three-dimensional drawing module draws a partial and/or whole three-dimensional view of the display item corresponding to the sensing information according to the sensing information, and sends the three-dimensional view to the audio and video playback device show. 2. The system according to claim 1, wherein the communication sensing device is a short-range communication sensing device; The short-range communication sensing device includes: a short-range communication transmitter and a sensor. 3. The system of claim 2, wherein: The sensors include: a movement sensor, a gyro sensor, a magnetic field sensor, a signal strength sensor, a weight sensor, a pressure sensor, a light sensor, an image sensor, and a magnetic field strength and magnetic pole sensor. 4. The system according to claim 3, wherein the partial and/or whole three-dimensional view of the display item corresponding to the sensing information comprises: an enlarged three-dimensional view of the portion of the display item currently viewed by the observer; The overall three-dimensional view of the display item currently viewed by the viewer. 5 . The system according to claim 2 , wherein the communication receiving device is built into each of the display items, and the communication receiving device has a universally unique identifier; each of the media files is associated with a The unique identifier corresponds; the audio and video playback device reads the universally unique identifier, and plays the media file corresponding to the universally unique identifier. 6. The system of claim 3, wherein the system further comprises: an input and output device, connected in communication with the media playback device and the analysis and promotion subsystem, and the input and output device includes a keyboard, a display and a camera; The analysis and promotion subsystem includes at least one server and an analysis module, the server is in communication connection with the communication receiving device; the analysis module records the interaction information of the displayed item and the observer, and according to the interaction information Provide relevant offer information to the watcher. 7. The system according to claim 1, wherein the media playback device is a desktop computer, a laptop computer or a tablet computer; The communication receiving device is a network receiving module or a Bluetooth device. 8 . The system according to claim 3 , wherein a plurality of different display items are placed on the display stand; the communication sensing device is a movement sensor, and the movement sensor is arranged on the display items. 9 . inside; when the movement sensor detects that the movement speed of the display item reaches a preset speed value, the audio and video playback device plays the media file corresponding to the display item. 9 . The system according to claim 3 , wherein a plurality of different display items are placed on the display stand; the communication sensing device is arranged in the display item; the communication sensing device It is a magnetic field sensor and/or a gyro sensor, and a magnetic field device is arranged on a preset position of the display stand; When the magnetic field sensor detects that the moving speed of the display item reaches a preset speed value, the audio and video playback device plays a media file corresponding to the display item; and/or When the gyro sensor detects that one of the parts of the display item is facing upward, the audio-visual playing device plays the media file corresponding to the part. 10. The system according to claim 9, wherein the gyro sensor detects the current three-dimensional vector information of the displayed item, and transmits the three-dimensional vector information to the three-dimensional drawing module; the three-dimensional drawing module Three-dimensional graphics are drawn according to the three-dimensional vector information, and sent to the video and audio playback device for display. 11. The system according to claim 3, wherein a plurality of different display items are placed on the display stand; the communication sensing device is a light sensor, and the light sensor is arranged on the display stand the display item is arranged between the light sensor and the light source irradiating the light sensor; when the light sensor detects the irradiating light of the light source, the audio and video playback device plays and the display item the corresponding media file. 12. The system according to claim 3, wherein a plurality of different display items are placed on the display stand at predetermined positions; the sensor comprises an image sensor, and the image sensor captures the image of the display item. The image is compared and analyzed with the pre-captured positioning image. When the image sensor analyzes that the display item on the display stand is moved by a preset distance, the audio and video playback device plays the media corresponding to the display item. document. 13. The system according to claim 3, wherein the sensing information sent by the short-range communication transmitter to the audio and video playback device comprises a sensing message signal; the sensing information signal comprises the short-range communication Communication sensor device code; When the communication sensing device includes a magnetic field sensor, the sensing message signal further includes an activation code of the magnetic field sensor; When the communication sensing device includes a gyro sensor, the sensing information signal further includes the current three-dimensional vector information of the displayed item detected by the gyro sensor. 14. The system according to claim 6, wherein the analysis module records the number and/or time of the different display items being moved by the observer; When the number of times and/or the time that the displayed item is moved by the observer reaches a preset value, a reward prompt message is sent to the observer. 15. The system according to claim 14, wherein the reward prompt information comprises: sending a code for receiving a prize to a mailbox or mobile terminal number reserved by the observer; and/or The observer is prompted to claim the corresponding prize through the code for claiming the prize through the input and output device. 16. The system of claim 15, wherein the code for claiming a prize comprises a QR code, a barcode or an alphanumeric code. 17. A method for displaying items and media playback, characterized in that the method is implemented by a system for displaying items and media playback; the system comprises at least one communication sensing device, which is arranged on a display stand and/or displays on the article; at least one communication receiving device, communicatively connected with the communication sensing device and the media playback device; at least one media playback device, including an audio and video playback device and a storage device, and the method includes: At least one of the communication sensing devices senses the action of the observer of the displayed item, and sends sensing information to the communication receiving device; At least one of the communication receiving devices receives sensing information sent by the communication sensing device, and sends the sensing information to the media playback device; At least one of the media playback devices receives the sensing information, and plays a corresponding media file according to the sensing information; The media playback device further includes a three-dimensional drawing module, which draws a partial and/or whole three-dimensional view of the display item corresponding to the sensing information according to the sensing information, and displays the three-dimensional view. sent to the audio and video playback device for display. 18. The method according to claim 17, wherein the communication sensing device is a short-range communication sensing device; The short-range communication sensing device includes: a short-range communication transmitter and a sensor. 19. The method according to claim 18, wherein the sensor comprises: a motion sensor, a gyroscope sensor, a magnetic field sensor, a signal strength sensor, a weight sensor, a pressure sensor, a light sensor, an image sensor, and a magnetic field strength and Magnetic pole sensor. 20. The method according to claim 19, wherein the partial and/or whole three-dimensional view of the display item corresponding to the sensing information comprises: an enlarged three-dimensional view of the portion of the display item currently viewed by the observer; The overall three-dimensional view of the display item currently viewed by the viewer. 21 . The method according to claim 18 , wherein the communication receiving device is built into each of the display items, and the communication receiving device has a universally unique identifier; each of the media files is associated with a The unique identifier corresponds; the audio and video playback device reads the universally unique identifier, and plays the media file corresponding to the universally unique identifier. 22. The method according to claim 19, wherein the system further comprises an input and output device and an analysis and promotion subsystem; wherein the input and output device is communicatively connected with the media playback device and the analysis and promotion subsystem, and the The input and output device includes a keyboard, a display and a camera; The analysis and promotion subsystem includes at least one server and an analysis module, the server is in communication connection with the communication receiving device; the analysis module records the interaction information of the display item and the observer, and according to the interaction The information provides relevant preferential information to the watcher. 23. The method according to claim 17, wherein the media playback device is a desktop computer, a laptop computer or a tablet computer; The communication receiving device is a network receiving module or a Bluetooth device. 24. The method according to claim 20, wherein a plurality of different display items are placed on the display stand; the communication sensing device is a movement sensor, and the movement sensor is arranged on the display items inside; when the movement sensor detects that the movement speed of the display item reaches a preset speed value, the audio and video playback device plays the media file corresponding to the display item. 25. The method according to claim 20, wherein a plurality of different display items are placed on the display stand; the communication sensing device is arranged in the display item; the communication sensing device It is a magnetic field sensor and/or a gyro sensor, and a magnetic field device is arranged on a preset position of the display stand; When the magnetic field sensor detects that the moving speed of the display item reaches a preset speed value, the audio and video playback device plays a media file corresponding to the display item; and/or When the gyro sensor detects that one of the parts of the display item is facing upward, the audio-visual playing device plays the media file corresponding to the part. 26. The method according to claim 25, wherein the gyro sensor detects the current three-dimensional vector information of the displayed item, and transmits the three-dimensional vector information to the three-dimensional drawing module; the three-dimensional drawing module Three-dimensional graphics are drawn according to the three-dimensional vector information, and sent to the video and audio playback device for display. 27. The method according to claim 19, wherein a plurality of different display items are placed on the display stand; the communication sensing device is a light sensor, and the light sensor is arranged on the display stand the display item is arranged between the light sensor and the light source irradiating the light sensor; when the light sensor detects the irradiating light of the light source, the audio and video playback device plays and the display item the corresponding media file. 28. The method according to claim 19, wherein a plurality of different display items are placed on the display stand at predetermined positions; the sensor comprises an image sensor, and the image sensor captures the image of the display item. The image is compared and analyzed with the pre-captured positioning image. When the image sensor analyzes that the display item on the display stand is moved by a preset distance, the audio and video playback device plays the media corresponding to the display item. document. 29. The method according to claim 19, wherein the sensing information sent by the short-range communication transmitter to the audio and video playback device comprises a sensing message signal; the sensing information signal comprises the short-range communication Communication sensor device code; When the communication sensing device includes a magnetic field sensor, the sensing message signal further includes an activation code of the magnetic field sensor; When the communication sensing device includes a gyro sensor, the sensing information signal further includes the current three-dimensional vector information of the displayed item detected by the gyro sensor. 30. The method according to claim 22, characterized in that, the analysis module records the times and/or the time that the different display items are moved by the observer; When the number of times and/or the time that the displayed item is moved by the observer reaches a preset value, a reward prompt message is sent to the observer. 31. The method according to claim 30, wherein the reward prompt information comprises: sending a code for receiving a prize to a mailbox and a mobile terminal number reserved by the observer; and/or The observer is prompted to claim the corresponding prize through the code for claiming the prize through the input and output device. 32. The method of claim 31, wherein the code for claiming a prize comprises a QR code, a barcode or an alphanumeric code.