CN105045889A - Information pushing method and apparatus - Google Patents
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- CN105045889A CN105045889A CN201510456927.0A CN201510456927A CN105045889A CN 105045889 A CN105045889 A CN 105045889A CN 201510456927 A CN201510456927 A CN 201510456927A CN 105045889 A CN105045889 A CN 105045889A
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- 238000000034 method Methods 0.000 title claims abstract description 42
- 230000008569 process Effects 0.000 description 15
- 230000006870 function Effects 0.000 description 6
- 230000036541 health Effects 0.000 description 5
- 238000010586 diagram Methods 0.000 description 4
- 238000004458 analytical method Methods 0.000 description 3
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/30—Information retrieval; Database structures therefor; File system structures therefor of unstructured textual data
- G06F16/33—Querying
- G06F16/335—Filtering based on additional data, e.g. user or group profiles
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/953—Querying, e.g. by the use of web search engines
- G06F16/9535—Search customisation based on user profiles and personalisation
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Abstract
The present invention provides an information pushing method and apparatus. The method comprises: receiving a search word input by a user, and acquiring user characteristic information; obtaining an appeal result according to the search word; obtaining a dimension result according to the user characteristic information; and pushing the to-be-sent information to the user according to the appeal result and the dimension result. According to the method, the to-be-sent information is pushed in a manner of combining the search word with the user characteristic information, so that accurate personalized services can be performed for different user characteristics, the accuracy of information pushing is improved, and the personalized demands of users are met.
Description
Technical Field
The invention relates to the field of computers, in particular to an information pushing method and device.
Background
The currently common information pushing method can only push information according to keywords input by a user, and as long as the keywords input by the user are the same, the pushed information is the same, and the information can not be pushed according to different user requirements. The existing information pushing method cannot push information according to different user requirements, so that the information pushing accuracy is low, and it takes long time for a user to find useful information, so that the information pushing rate is low, and the information pushing efficiency is reduced.
Disclosure of Invention
One of the technical problems solved by the present invention is that the existing information push method cannot push information according to different user requirements.
According to an embodiment of an aspect of the present invention, there is provided an information pushing method, including:
receiving a search word input by a user and acquiring user characteristic information;
obtaining an appeal result according to the search word;
obtaining a dimension result according to the user characteristic information;
and pushing information to be sent to the user according to the appeal result and the dimension result.
According to an embodiment of another aspect of the present invention, there is provided an information pushing apparatus including:
the device is used for receiving the search words input by the user and acquiring the characteristic information of the user;
means for obtaining an appeal result based on the search term;
means for obtaining a dimension result according to the user feature information;
and the device is used for pushing the information to be sent to the user according to the appeal result and the dimension result.
Since the information to be sent is pushed in the mode of combining the search terms and the user characteristic information, accurate personalized service can be performed according to different user characteristics, the accuracy of information pushing is improved, and personalized requirements of users are met.
It will be appreciated by those of ordinary skill in the art that although the following detailed description will proceed with reference being made to illustrative embodiments, the present invention is not intended to be limited to these embodiments. Rather, the scope of the invention is broad and is intended to be defined only by the claims appended hereto.
Drawings
Other features, objects and advantages of the invention will become more apparent upon reading of the detailed description of non-limiting embodiments made with reference to the following drawings:
fig. 1 shows a flow chart of an information pushing method according to an embodiment of the invention.
Fig. 2 shows a detailed flowchart of step S140 in an information pushing method according to an embodiment of the present invention.
Fig. 3 shows a flowchart of a further information pushing method according to an embodiment of the invention.
Fig. 4 is a block diagram of an information pushing apparatus according to an embodiment of the present invention.
Fig. 5 is a block diagram of a push device 440 in an information push device according to an embodiment of the present invention.
Fig. 6 shows a block diagram of a push apparatus 440 in yet another information push apparatus according to an embodiment of the present invention.
The same or similar reference numbers in the drawings identify the same or similar elements.
Detailed Description
Before discussing exemplary embodiments in more detail, it should be noted that some exemplary embodiments are described as processes or methods depicted as flowcharts. Although a flowchart may describe the operations as a sequential process, many of the operations can be performed in parallel, concurrently, or simultaneously. In addition, the order of the operations may be re-arranged. The process may be terminated when its operations are completed, but may have additional steps not included in the figure. The processes may correspond to methods, functions, procedures, subroutines, and the like.
The term "computer device" or "computer" in this context refers to an intelligent electronic device that can execute predetermined processes such as numerical calculation and/or logic calculation by running predetermined programs or instructions, and may include a processor and a memory, wherein the processor executes a pre-stored instruction stored in the memory to execute the predetermined processes, or the predetermined processes are executed by hardware such as ASIC, FPGA, DSP, or a combination thereof. Computer devices include, but are not limited to, servers, personal computers, laptops, tablets, smart phones, and the like.
The computer equipment comprises user equipment and network equipment. Wherein the user equipment includes but is not limited to computers, smart phones, PDAs, etc.; the network device includes, but is not limited to, a single network server, a server group consisting of a plurality of network servers, or a cloud based computing (CloudComputing) consisting of a large number of computers or network servers, wherein cloud computing is one of distributed computing, a super virtual computer consisting of a collection of loosely coupled computers. Wherein the computer device can be operated alone to implement the invention, or can be accessed to a network and implement the invention through interoperation with other computer devices in the network. The network in which the computer device is located includes, but is not limited to, the internet, a wide area network, a metropolitan area network, a local area network, a VPN network, and the like.
It should be noted that the user equipment, the network device, the network, etc. are only examples, and other existing or future computer devices or networks may also be included in the scope of the present invention, and are included by reference.
The methods discussed below, some of which are illustrated by flow diagrams, may be implemented by hardware, software, firmware, middleware, microcode, hardware description languages, or any combination thereof. When implemented in software, firmware, middleware or microcode, the program code or code segments to perform the necessary tasks may be stored in a machine or computer readable medium such as a storage medium. The processor(s) may perform the necessary tasks.
Specific structural and functional details disclosed herein are merely representative and are provided for purposes of describing example embodiments of the present invention. The present invention may, however, be embodied in many alternate forms and should not be construed as limited to only the embodiments set forth herein.
It will be understood that, although the terms first, second, etc. may be used herein to describe various elements, these elements should not be limited by these terms. These terms are only used to distinguish one element from another. For example, a first element may be termed a second element, and, similarly, a second element may be termed a first element, without departing from the scope of example embodiments. As used herein, the term "and/or" includes any and all combinations of one or more of the associated listed items.
It will be understood that when an element is referred to as being "connected" or "coupled" to another element, it can be directly connected or coupled to the other element or intervening elements may be present. In contrast, when an element is referred to as being "directly connected" or "directly coupled" to another element, there are no intervening elements present. Other words used to describe the relationship between elements (e.g., "between" versus "directly between", "adjacent" versus "directly adjacent to", etc.) should be interpreted in a similar manner.
The terminology used herein is for the purpose of describing particular embodiments only and is not intended to be limiting of example embodiments. As used herein, the singular forms "a", "an" and "the" are intended to include the plural forms as well, unless the context clearly indicates otherwise. It will be further understood that the terms "comprises" and/or "comprising," when used herein, specify the presence of stated features, integers, steps, operations, elements, and/or components, but do not preclude the presence or addition of one or more other features, integers, steps, operations, elements, components, and/or groups thereof.
It should also be noted that, in some alternative implementations, the functions/acts noted may occur out of the order noted in the figures. For example, two figures shown in succession may, in fact, be executed substantially concurrently, or the figures may sometimes be executed in the reverse order, depending upon the functionality/acts involved.
The present invention is described in further detail below with reference to the attached drawing figures.
Fig. 1 is a flowchart of an information pushing method according to an embodiment of the present invention.
As shown in fig. 1, the information pushing method according to this embodiment includes the following steps:
s110, receiving a search word input by a user, and acquiring user characteristic information;
s120, obtaining an appeal result according to the search word;
s130, obtaining a dimension result according to the user characteristic information;
and S140, pushing information to be sent to the user according to the appeal result and the dimension result.
The steps are described in further detail below.
In step S110, the user characteristic information may include gender, age, health condition, ethnicity, education level (e.g., doctor, president, high school, or elementary school, etc.), occupation (e.g., chef, reporter, or lawyer, etc.), geographical location information, and/or the like. The embodiment of the present invention does not specifically limit the manner of obtaining the user feature information, and the user feature information may be obtained by a questionnaire-type user, or may be obtained according to a browsing record or a login record of the user, as long as the user feature information can be obtained.
In step S120, the search term input by the user is analyzed in a manner of splitting and/or part-of-speech determination by the term segmentation technology, so as to obtain an appeal result. For example: the search word input by the user is 'exercise body', and then the appeal related to fitness is determined.
In step S130, a corresponding dimension value is established for each user feature to obtain a dimension result. Alternatively, the dimension results may be presented and stored in a tabular form, for example, with the ordinate representing the user feature and the abscissa being the corresponding dimension value. For example: the ordinate is age, and the dimension value corresponding to the abscissa is years; the ordinate is the education degree, and the dimension value corresponding to the abscissa is a code value or a calendar mark corresponding to the calendar; the ordinate is geographical position information, and the dimensional value corresponding to the abscissa is GPS (global positioning system) geographical coordinate information.
Optionally, in an embodiment, as shown in fig. 2, the step S140 may specifically include the following steps:
step 1401, obtaining first appeal dimension information through a predetermined algorithm according to the appeal result and the dimension result.
Specifically, the appeal result and the dimension result may be subjected to a weighting algorithm to obtain first appeal dimension information, the predetermined algorithm is not particularly limited in the embodiment of the present invention, and the first appeal dimension information obtained according to the predetermined algorithm can embody the appeal result and the dimension result, and the information to be sent pushed according to the first appeal dimension information can meet the search intention of the user.
And S1402, pushing the information to be sent to the user according to the first appeal dimension information.
Optionally, the storage manner of the information to be sent in the information base may include the following two manners:
the first storage mode is as follows: and each piece of information to be sent in the information base corresponds to at least one appeal dimension information, and the information to be sent and the at least one appeal dimension information corresponding to the information to be sent are correspondingly stored. For example, information 1 is stored in association with the appeal dimension information a and B, information 2 is stored in association with the appeal dimension information C, and information 3 is stored in association with the appeal dimension information a and C.
The second storage mode is as follows: and corresponding each appeal dimension information in the information base to at least one piece of information to be sent, and correspondingly storing the appeal dimension information and the corresponding at least one piece of information to be sent. For example, the appeal dimension information a stores information 1 and information 3 to be transmitted, the appeal dimension information B stores information 1 to be transmitted, and the appeal dimension information C stores information 2 and information 3 to be transmitted.
Specifically, the information to be sent, which is stored in the information base corresponding to the first appeal dimension information, is pushed to the user. The push sequence of the specific information to be sent can be preset or randomly pushed, and can also be pushed according to the matching algorithm according to the matching degree.
Optionally, in an embodiment, the step S140 may further include the following steps:
and step S141, pushing the information to be sent, which has the correlation degree with the appeal result within the threshold range and is the same as the dimension result, to the user.
Optionally, for step S140, the storage manner of the information to be sent in the information base may include the following two manners:
the first storage mode is as follows: and corresponding each piece of information to be sent in the information base to at least one dimension result, corresponding each piece of information to be sent in the information base to at least one appeal result, and correspondingly storing the information to be sent, the corresponding at least one dimension result and the corresponding at least one appeal result. For example, the information 1 is stored for women aged 20 years who are fit for fitness, and the information 2 is stored for infants aged 0 to 5 years who are safe for food. Information 3 is stored corresponding to the male knowledge molecules of fitness and age 60-80.
The second storage mode is as follows: and corresponding each dimension result in the information base to at least one piece of information to be sent, corresponding each appeal result in the information base to at least one piece of information to be sent, correspondingly storing the dimension result and the corresponding at least one piece of information to be sent, and correspondingly storing the appeal result and the corresponding at least one piece of information to be sent. For example: age 20 year correspondence information 1 and information 2, age 0-5 year correspondence information 3 and information 4, fitness correspondence information 1 and information 3, and male correspondence information 4 and information 5.
Optionally, the specific pushing process may include the following three ways:
the first push process: determining a first information set to be sent, of which the correlation degree with the appeal result is within a threshold range, in an information base according to a preset correlation degree algorithm; and pushing the information to be sent in the first information set to be sent, which is the same as the dimension result, to the user. For example: if the search term input by the user is exercise, and fitness, gymnasium, square dance, gymnastics and the like are related to the exercise, it can be determined that the information to be sent related to fitness, gymnasium, square dance and gymnastics is in the first information set to be sent.
The second pushing process: determining a second information set to be sent in the information base, wherein the second information set to be sent is the same as the dimension result; and determining the information to be sent with the correlation degree of the appeal result within a threshold range in the second information set to be sent according to a preset correlation degree algorithm, and pushing the determined information to be sent to the user.
The third pushing process: determining a first information set to be sent with the correlation degree of the appeal result within a threshold range in an information base according to a preset correlation degree algorithm, and determining a second information set to be sent which is the same as the dimension result in the information base; and taking intersection of the first information set to be sent and the second information set to be sent, and pushing the information to be sent in the intersection to the user.
The embodiment of the invention does not specifically limit the related algorithm, and can perform corresponding setting according to different requirements of users as long as the requirements of the users can be met. The threshold value can also be set according to different requirements of users.
Referring to fig. 3, another information pushing method according to this embodiment includes the following steps:
s310, receiving the weight-losing and slimming input by the user, and acquiring the subway station with the user characteristic information of 20 years old, female and geographical position of Haihe Huangzhuang in Haihe district of Beijing City.
And S320, obtaining an appeal result according to the weight losing and slimming function to obtain the fitness.
S330, obtaining a dimension result according to the user characteristic information as the age: age 20, sex: woman, geographic location: hai lake Huangzhuang, Zhongguancun, area code and/or longitude and latitude value, etc.
Optionally, if the health condition and the national dimension are further included, but the obtained user feature information does not include the health condition and the national information, the dimension result further includes: health condition: unknown, ethnic group: is unknown.
S340, determining a first information set to be sent, of which the correlation degree with the appeal result is within a threshold range, in an information base according to a preset correlation degree algorithm; determining a second information set to be sent in the information base, wherein the second information set to be sent is the same as the dimension result; and taking intersection of the first information set to be sent and the second information set to be sent, and pushing the information to be sent in the intersection to the user.
As an alternative, the first set of information to be transmitted may be a set of fitness-related, gym-related, fitness club-related information; the second set of information to be transmitted may be a set of information stored corresponding to the age 20, gender of the woman, and the dimensional results with geographic locations of hai lake yellow banker, middle guan village, area codes and/or longitude and latitude values. Particularly, the fitness place for the 20-year-old female near the middle guancun can be preferentially pushed to the user, so that the user can select nearby. If the correspondingly stored information also includes information of health conditions and national dimensions, for example, the information set in which the age 20, gender and geographic position in the dimension result are respectively the hai lake yellow village, the middle customs village, the area code and/or the longitude and latitude value is correspondingly stored can be satisfied.
According to the method provided by the present embodiment, a girl of age 19, for example, enters the keyword "sports", and she certainly wants to know some knowledge about slimming sports; while a male aged 60 would certainly want to know some knowledge about the movement of the elderly if the keyword is "sports", and thus users of different ages or genders do not have the same information to search for based on the same keyword. Therefore, the information to be sent is pushed in a mode of combining the search terms and the user characteristic information, so that accurate personalized service can be performed according to different user characteristics, the accuracy of information pushing is improved, and personalized requirements of users are met.
As shown in fig. 4, the information pushing apparatus according to this embodiment may be disposed on a network device side or a cloud device side, and includes the following devices:
means (hereinafter referred to as "receiving means") 410 for receiving a search word input by a user and acquiring user characteristic information;
means for obtaining a appeal result according to the search term (hereinafter referred to as "first analyzing means") 420;
means (hereinafter referred to as "second analyzing means") 430 for obtaining a dimension result according to the user feature information;
and a device (hereinafter referred to as "pushing device") 440 for pushing the information to be sent to the user according to the appeal result and the dimension result.
Each device is described in further detail below.
In the receiving device 410, the user characteristic information may include gender, age, health status, ethnicity, education level (e.g., doctor, preschool, high school, or elementary school, etc.), occupation (e.g., chef, reporter, or lawyer, etc.), geographical location information, and/or the like. The embodiment of the present invention does not specifically limit the manner of obtaining the user feature information, and the user feature information may be obtained by a questionnaire-type user, or may be obtained according to a browsing record or a login record of the user, as long as the user feature information can be obtained.
In the first analysis device 420, the analysis is performed in a manner of splitting and/or judging the part of speech of the search term input by the user, so as to obtain the appeal result. For example: the search word input by the user is 'exercise body', and then the appeal related to fitness is determined.
In the second analysis device 430, a corresponding dimension value is established for each user feature to obtain a dimension result. Alternatively, the dimension results may be presented and stored in a tabular form, for example, with the ordinate representing the user feature and the abscissa being the corresponding dimension value. For example: the ordinate is age, and the dimension value corresponding to the abscissa is years; the ordinate is the education degree, and the dimension value corresponding to the abscissa is a code value or a calendar mark corresponding to the calendar; the ordinate is geographical position information, and the dimension value corresponding to the abscissa is GPS geographical coordinate information.
Optionally, in an embodiment, as shown in fig. 5, the pushing device 440 may specifically include the following devices:
means (hereinafter referred to as "computing means") 4401 for obtaining first appeal dimension information by a predetermined algorithm according to the appeal result and the dimension result.
Specifically, the appeal result and the dimension result may be subjected to a weighting algorithm to obtain first appeal dimension information, the predetermined algorithm is not particularly limited in the embodiment of the present invention, and the first appeal dimension information obtained according to the predetermined algorithm can embody the appeal result and the dimension result, and the information to be sent pushed according to the first appeal dimension information can meet the search intention of the user.
And a device (hereinafter referred to as "first sending device") 4402 for pushing information to be sent to the user according to the first appeal dimension information.
Optionally, regarding the pushing device 440, the information pushing device according to the embodiment of the present invention may further include:
and a device (hereinafter referred to as "first storage device") 4501 configured to correspond each piece of information to be sent in the information library to at least one piece of appeal dimension information, and correspondingly store the information to be sent and the at least one piece of appeal dimension information corresponding to the information to be sent.
And a device (hereinafter referred to as "second storage device") 4502 for corresponding each appealing dimension information in the information library to at least one piece of information to be sent, and correspondingly storing the appealing dimension information and the corresponding at least one piece of information to be sent.
Specifically, the information to be sent, which is stored in the information base corresponding to the first appeal dimension information, is pushed to the user. The push sequence of the specific information to be sent can be preset or randomly pushed, and can also be pushed according to the matching algorithm according to the matching degree.
Optionally, in an embodiment, as shown in fig. 6, the pushing device 440 may further include the following devices:
and a device (hereinafter referred to as "second sending device") 441 for pushing the information to be sent, which has the correlation with the appeal result within the threshold range and is the same as the dimension result, to the user.
Optionally, for the second sending apparatus 441, the information pushing apparatus according to the embodiment of the present invention may further include:
and a device (hereinafter referred to as "third storage device") 4503 for associating each piece of information to be sent in the information base with at least one dimension result, associating each piece of information to be sent in the information base with at least one appeal result, and correspondingly storing the information to be sent, the at least one dimension result and the at least one appeal result corresponding to the information to be sent.
And a device (hereinafter referred to as "fourth storage device") 4504 for corresponding each dimension result in the information base to at least one piece of information to be sent, corresponding each appeal result in the information base to at least one piece of information to be sent, corresponding the dimension result to at least one piece of information to be sent corresponding to the dimension result, and corresponding the appeal result to at least one piece of information to be sent corresponding to the appeal result.
Optionally, based on the information to be sent stored in the third storage device 4503 or the fourth storage device 4504, the specific pushing process of the second sending device 441 includes the following three ways:
the first push process: determining a first information set to be sent, of which the correlation degree with the appeal result is within a threshold range, in an information base according to a preset correlation degree algorithm; and pushing the information to be sent in the first information set to be sent, which is the same as the dimension result, to the user. For example: if the search term input by the user is exercise, and fitness, gymnasium, square dance, gymnastics and the like are related to the exercise, it can be determined that the information to be sent related to fitness, gymnasium, square dance and gymnastics is in the first information set to be sent.
The second pushing process: determining a second information set to be sent in the information base, wherein the second information set to be sent is the same as the dimension result; and determining the information to be sent with the correlation degree of the appeal result within a threshold range in the second information set to be sent according to a preset correlation degree algorithm, and pushing the determined information to be sent to the user.
The third pushing process: determining a first information set to be sent with the correlation degree of the appeal result within a threshold range in an information base according to a preset correlation degree algorithm, and determining a second information set to be sent which is the same as the dimension result in the information base; and taking intersection of the first information set to be sent and the second information set to be sent, and pushing the information to be sent in the intersection to the user.
The embodiment of the invention does not specifically limit the related algorithm, and can perform corresponding setting according to different requirements of users as long as the requirements of the users can be met. The threshold value can also be set according to different requirements of users.
According to the information pushing method and device provided by the embodiment of the invention, the information to be sent is pushed in a mode of combining the search words with the user characteristic information, targeted and personalized information pushing and service can be carried out according to the characteristic information of the user such as gender, age and the like, the accuracy of the service result is increased, precise personalized service can be carried out according to different user characteristics, the accuracy of information pushing is increased, the personalized requirements of the user are met, and the user experience is improved. Meanwhile, information is pushed by combining the search terms and the characteristic information of the user, the pushing accuracy for different user requirements is further improved, and the pushing efficiency is improved.
It is noted that the present invention may be implemented in software and/or in a combination of software and hardware, for example, the various means of the invention may be implemented using Application Specific Integrated Circuits (ASICs) or any other similar hardware devices. In one embodiment, the software program of the present invention may be executed by a processor to implement the steps or functions described above. Also, the software programs (including associated data structures) of the present invention can be stored in a computer readable recording medium, such as RAM memory, magnetic or optical drive or diskette and the like. Further, some of the steps or functions of the present invention may be implemented in hardware, for example, as circuitry that cooperates with the processor to perform various steps or functions.
It will be evident to those skilled in the art that the invention is not limited to the details of the foregoing illustrative embodiments, and that the present invention may be embodied in other specific forms without departing from the spirit or essential attributes thereof. The present embodiments are therefore to be considered in all respects as illustrative and not restrictive, the scope of the invention being indicated by the appended claims rather than by the foregoing description, and all changes which come within the meaning and range of equivalency of the claims are therefore intended to be embraced therein. Any reference sign in a claim should not be construed as limiting the claim concerned. Furthermore, it is obvious that the word "comprising" does not exclude other elements or steps, and the singular does not exclude the plural. A plurality of units or means recited in the system claims may also be implemented by one unit or means in software or hardware. The terms first, second, etc. are used to denote names, but not any particular order.
While exemplary embodiments have been particularly shown and described, it will be understood by those skilled in the art that various changes in form and details may be made therein without departing from the spirit and scope of the claims. The protection sought herein is as set forth in the claims below.
Claims (10)
1. An information push method, comprising:
receiving a search word input by a user and acquiring user characteristic information;
obtaining an appeal result according to the search word;
obtaining a dimension result according to the user characteristic information;
and pushing information to be sent to the user according to the appeal result and the dimension result.
2. The method of claim 1, wherein the pushing information to be sent to the user according to the appeal result and the dimension result comprises:
obtaining first appeal dimension information through a preset algorithm according to the appeal result and the dimension result, and pushing information to be sent to the user according to the first appeal dimension information; or,
and pushing the information to be sent, which has the correlation degree with the appeal result within a threshold range and is the same as the dimension result, to the user.
3. The method of claim 2, further comprising:
each piece of information to be sent in the information base corresponds to at least one appeal dimension information, and the information to be sent and the at least one appeal dimension information corresponding to the information to be sent are correspondingly stored; or,
each appeal dimension information in the information base corresponds to at least one piece of information to be sent, and the appeal dimension information and the corresponding at least one piece of information to be sent are correspondingly stored; or,
each piece of information to be sent in the information base corresponds to at least one dimension result, each piece of information to be sent in the information base corresponds to at least one appeal result, and the information to be sent, the at least one dimension result corresponding to the information to be sent and the at least one appeal result are correspondingly stored; or,
and corresponding each dimension result in the information base to at least one piece of information to be sent, corresponding each appeal result in the information base to at least one piece of information to be sent, correspondingly storing the dimension result and the corresponding at least one piece of information to be sent, and correspondingly storing the appeal result and the corresponding at least one piece of information to be sent.
4. The method of claim 3, wherein pushing information to be sent to the user according to the first appeal dimension information comprises:
and pushing the information to be sent, which is stored in the information base corresponding to the first appeal dimension information, to the user.
5. The method of claim 3, wherein the step of pushing the information to be sent to the user, which has a correlation degree with the appeal result within a threshold range and is the same as the dimension result, comprises:
determining a first information set to be sent, of which the correlation degree with the appeal result is within a threshold range, in an information base according to a preset correlation degree algorithm; pushing the information to be sent in the first information set to be sent, which is the same as the dimension result, to the user; or,
determining a second information set to be sent in the information base, wherein the second information set to be sent is the same as the dimension result; determining information to be sent with the relevancy of the appeal result within a threshold range according to a preset relevancy algorithm in the second information set to be sent, and pushing the determined information to be sent to the user; or,
determining a first information set to be sent, of which the correlation degree with the appeal result is within a threshold range, in an information base according to a preset correlation degree algorithm; determining a second information set to be sent in the information base, wherein the second information set to be sent is the same as the dimension result; and taking intersection of the first information set to be sent and the second information set to be sent, and pushing the information to be sent in the intersection to the user.
6. An information pushing apparatus comprising:
the device is used for receiving the search words input by the user and acquiring the characteristic information of the user;
means for obtaining an appeal result based on the search term;
means for obtaining a dimension result according to the user feature information;
and the device is used for pushing the information to be sent to the user according to the appeal result and the dimension result.
7. The apparatus of claim 6, wherein the means for pushing information to be sent to the user according to the appeal result and the dimension result comprises:
the device is used for obtaining first appeal dimension information according to the appeal result and the dimension result through a preset algorithm, and the device is used for pushing information to be sent to the user according to the first appeal dimension information; or,
and pushing the information to be sent, which has the correlation degree with the appeal result within a threshold range and is the same as the dimension result, to the user.
8. The apparatus of claim 7, further comprising:
the system comprises an information base and a server, wherein the information base is used for corresponding each piece of information to be sent to at least one appeal dimension information and correspondingly storing the information to be sent and the at least one appeal dimension information corresponding to the information to be sent; or,
the device is used for enabling each appeal dimension information in the information base to correspond to at least one piece of information to be sent and correspondingly storing the appeal dimension information and the corresponding at least one piece of information to be sent; or,
the device is used for enabling each piece of information to be sent in the information base to correspond to at least one dimension result, enabling each piece of information to be sent in the information base to correspond to at least one appeal result, and correspondingly storing the information to be sent, the corresponding at least one dimension result and the corresponding at least one appeal result; or,
and the device is used for corresponding each dimension result in the information base to at least one piece of information to be sent, corresponding each appeal result in the information base to at least one piece of information to be sent, correspondingly storing the dimension result and the corresponding at least one piece of information to be sent, and correspondingly storing the appeal result and the corresponding at least one piece of information to be sent.
9. The apparatus of claim 8, wherein means for pushing information to be sent to the user in accordance with the first appeal dimension information comprises:
and pushing the information to be sent, which is stored in the information base corresponding to the first appeal dimension information, to the user.
10. The apparatus of claim 8, wherein the means for pushing the same information to be sent as the dimension result to the user with the relevancy of the appeal result within a threshold range comprises:
a device for determining a first information set to be sent, which has a correlation degree with the appeal result within a threshold range, in an information base according to a preset correlation degree algorithm, and pushing information to be sent, which is the same as the dimension result, in the first information set to be sent to the user; or,
a device, configured to determine a second to-be-sent information set that is the same as the dimension result in the information base, determine, in the second to-be-sent information set, to-be-sent information whose correlation with the appeal result is within a threshold range according to a predetermined correlation algorithm, and push the determined to-be-sent information to the user; or,
and the device is used for determining a first information set to be sent, the relevancy of which to the appeal result is within a threshold range, determining a second information set to be sent, which is the same as the dimensionality result, in the information base according to a preset relevancy algorithm, and taking an intersection of the first information set to be sent and the second information set to be sent to push the information to be sent in the intersection to the user.
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| KR1020177021661A KR102009787B1 (en) | 2015-07-29 | 2015-12-04 | Information pushing method and apparatus |
| JP2017541055A JP6853179B2 (en) | 2015-07-29 | 2015-12-04 | Information push method and equipment |
| PCT/CN2015/096452 WO2017016122A1 (en) | 2015-07-29 | 2015-12-04 | Information pushing method and apparatus |
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Also Published As
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| KR20170103859A (en) | 2017-09-13 |
| KR102009787B1 (en) | 2019-08-12 |
| JP2018508885A (en) | 2018-03-29 |
| JP6853179B2 (en) | 2021-03-31 |
| CN105045889B (en) | 2018-04-20 |
| WO2017016122A1 (en) | 2017-02-02 |
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