CN104994412B - A kind of information-pushing method and device - Google Patents
A kind of information-pushing method and device Download PDFInfo
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- CN104994412B CN104994412B CN201510386163.2A CN201510386163A CN104994412B CN 104994412 B CN104994412 B CN 104994412B CN 201510386163 A CN201510386163 A CN 201510386163A CN 104994412 B CN104994412 B CN 104994412B
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
- H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/262—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists
- H04N21/26208—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists the scheduling operation being performed under constraints
- H04N21/26233—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists the scheduling operation being performed under constraints involving content or additional data duration or size, e.g. length of a movie, size of an executable file
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/442—Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
- H04N21/44204—Monitoring of content usage, e.g. the number of times a movie has been viewed, copied or the amount which has been watched
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- Engineering & Computer Science (AREA)
- Databases & Information Systems (AREA)
- Multimedia (AREA)
- Signal Processing (AREA)
- Computer Networks & Wireless Communication (AREA)
- Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
Abstract
The embodiment of the invention discloses a kind of information-pushing method and device, applied to server, is related to Internet technical field, wherein, the described method includes：In the case where meeting default information acquisition condition, the time duration T that client played video in default historical period is obtainedV1, and in the historical period played pushed information time duration TP1；According to the TV1With the TP1Numerical value relativeness, corresponding video playing position when determining the N+1 times to the client push information, wherein, the N represents to have determined that the number to the client push information of corresponding video playing position, and N is the integer not less than zero；According to identified video playing position, to the client push information.Using scheme provided in an embodiment of the present invention, user can be avoided frequently to watch pushed information, improve user experience.
Description
Technical field
The present invention relates to Internet technical field, more particularly to a kind of information-pushing method and device.
Background technology
Each video website operator takes in increase, it will usually during video selected by user's viewing, pushes away
Send advertising message.
Under normal conditions, the advertising message pushed is set in advance by operation and maintenance personnel.It is specific for one
Video, operation and maintenance personnel can preset client terminal playing to the video which video playing position when, server to its
Advertisement information, the duration of each institute's advertisement information, advertisement and identifier etc., for example, when being played to the 5th point and 30 seconds,
Advertisement for amounting to 30 seconds of A and B etc. is identified as to user's advertisement.
On this basis, in the prior art, during video selected by client terminal playing user, server is usually pressed
According to following steps to client push advertising message：
After user selects video, the mark of client video according to selected by user, is preset from server side
, the corresponding video playing positional information to client push advertising message of the video etc.；
Client played to above-mentioned video playing set in advance during video selected by broadcasting if detecting
Position, then send transmitting advertisement information request to server, and server is asked to client push advertising message according to the push.
In practical application, although can succeed to client push advertising message using aforesaid way, however, due to for
User selection a specific video for, server to the video playing position of client push advertising message be to immobilize
, during user watches the video, if after just having watched the advertising message of server push, further through quick dragging
The modes such as progress bar have skipped some parts of video, in this way, being likely to reach quickly new to user's advertisement letter
The video playing position of breath, easily causes user and frequently watches advertising message.It can be seen that during application aforesaid way advertisement information, by
In not considering the user truly time of video selected by viewing and the time of viewing advertising message, easily causing user, frequently viewing is wide
Information is accused, user experience is poor.
The content of the invention
The embodiment of the invention discloses a kind of information-pushing method and device, and pushed information is frequently watched to avoid user,
Improve user experience.
To reach above-mentioned purpose, the embodiment of the invention discloses a kind of information-pushing method, applied to server, the side
Method includes：
In the case where meeting default information acquisition condition, acquisition client played in default historical period to be regarded
The time duration T of frequencyV1, and in the historical period played pushed information time duration TP1；
According to the TV1With the TP1Numerical value relativeness, determine the N+1 times to the client push information when institute
Corresponding video playing position, wherein, the N represent to have determined that corresponding video playing position to the client push information
Number, N is integer not less than zero；
According to identified video playing position, to the client push information.
In a specific embodiment of the present invention, the default information acquisition condition, including：
After the request of data for video selected by user of client transmission is received, information is obtained；Or
Receive client transmission for n-th want pushed information the first information push ask after, believed
Breath；Or
N-th has been played after pushed information in definite client, obtains information；Or
After definite client completes rewind or forwarding operation for video selected by user, information is obtained.
It is described according to the T in a specific embodiment of the present inventionV1With the TP1Numerical value relativeness, really
Corresponding video playing position when determining the N+1 times to the client push information, including：
According to expression formula TP1/R1-TV1, calculate the N+1 time at the time of the client push information and current time it
Between time interval, wherein, R1Between the time duration of default broadcasting pushed information and the time duration of broadcasting video
Proportionality constant；
According to the time interval and current time corresponding video playing position, the N+1 times is determined to the client
Corresponding video playing position during pushed information.
It is described according to the time interval and current time corresponding video in a specific embodiment of the present invention
Play position, corresponding video playing position when determining the N+1 times to the client push information, including：
According to the time interval and current time corresponding video playing position, the N+1 times is estimated to the client
Corresponding video playing position during pushed information；
The corresponding alternative videos play position set of the currently selected video of user is obtained, wherein, the alternative videos are broadcast
Putting location sets is：In the currently selected video of user set in advance, it can be used in broadcasting to the video of client push information
Put the set of position；
The video playing position obtained according to above-mentioned estimation, selects video to broadcast from the alternative videos play position set
Put position, as the N+1 times to client push information when corresponding video playing position.
In a specific embodiment of the present invention, video playing position determined by the basis, to the client
Pushed information is held, including：
To video playing position determined by client transmission；
Receive the second information push that the client is sent in the case where playing to identified video playing position
Request；
Pushed and asked according to second information, to the client push information.
In a specific embodiment of the present invention, described pushed according to second information is asked, to the client
Pushed information is held, including：
According to the time duration T of the client played video in default historical period untill current timeV2,
And it played the time duration T of pushed information in the historical periodP2, push request for second information and calculate push
The information duration of information；
Request and the information duration being calculated are pushed according to second information, determine pushed information；
To pushed information determined by the client push.
In a specific embodiment of the present invention, the basis untill current time the client default
It played the time duration T of video in historical periodV2, and in the historical period played pushed information time duration
TP2, the information duration for asking to calculate pushed information is pushed for second information, including：
According to following formula, the information duration T for asking to calculate pushed information is pushed for second informationP3,
TP3=(TV2+TV3)*R2-TP2,
Wherein, R2Ratio between the time duration of default broadcasting pushed information and the time duration of broadcasting video is normal
Amount, TV3For identified video playing position P1Corresponding video playing during with the N+2 times to the client push information
Position P2Between time interval, the P2For according to the TV2With the TP2Definite.
It is described in the case where meeting default information acquisition condition in a specific embodiment of the present invention, obtain
Obtain the time duration T that client played video in default historical periodV1, and played push in the historical period
The time duration T of informationP1, including：
In the case where meeting default information acquisition condition, obtain client from client-side and/or server side and exist
It played the time duration T of video in default historical periodV1, and played the accumulative of pushed information in the historical period
Duration TP1。
To reach above-mentioned purpose, the embodiment of the invention discloses a kind of information push-delivery apparatus, applied to server, the dress
Put including：
Time duration obtains module, in the case where meeting default information acquisition condition, obtaining client pre-
If historical period in played video time duration TV1, and in the historical period played pushed information it is accumulative when
Long TP1；
Video playing position determination module, for according to the TV1With the TP1Numerical value relativeness, determine N+1
It is secondary to the client push information when corresponding video playing position, wherein, the N represents to have determined that corresponding video playing
The number to the client push information of position, N are the integer not less than zero；
Info push module, for according to identified video playing position, to the client push information.
In a specific embodiment of the present invention, the default information acquisition condition, including：
After the request of data for video selected by user of client transmission is received, information is obtained；Or
Receive client transmission for n-th want pushed information the first information push ask after, believed
Breath；Or
N-th has been played after pushed information in definite client, obtains information；Or
After definite client completes rewind or forwarding operation for video selected by user, information is obtained.
In a specific embodiment of the present invention, the video playing position determination module, including：
Time interval calculating sub module, for according to expression formula TP1/R1-TV1, the N+1 times is calculated to the client push
Time interval at the time of information between current time, wherein, R1Be it is default play pushed information time duration with broadcasting
Put the proportionality constant between the time duration of video；
Video playing location determination submodule, for according to the time interval and current time corresponding video playing position
Put, corresponding video playing position when determining the N+1 times to the client push information.
In a specific embodiment of the present invention, the video playing location determination submodule, including：
Video playing position estimation unit, for according to the time interval and current time corresponding video playing position
Put, corresponding video playing position when estimating the N+1 times to the client push information；
Video playing location sets obtaining unit, plays for obtaining the corresponding alternative videos of the currently selected video of user
Location sets, wherein, the alternative videos play position collection is combined into：, can in the currently selected video of user set in advance
For to the set of the video playing position of client push information；
Video playing position selecting unit, for the video playing position obtained according to above-mentioned estimation, alternatively regards from described
Video playing position is selected in frequency play position set, as the N+1 times to client push information when is corresponding to be regarded
Frequency play position.
In a specific embodiment of the present invention, described information pushing module, including：
Video playing position sending submodule, for the client send determined by video playing position；
Request receiving submodule is pushed, is being played for receiving the client to the feelings of identified video playing position
The the second information push request sent under condition,；
Information pushes submodule, is asked for being pushed according to second information, to the client push information.
In a specific embodiment of the present invention, described information push submodule, including：
Information duration calculation unit, for according to untill current time the client in default historical period
Play the time duration T of videoV2, and in the historical period played pushed information time duration TP2, for described
The push request of two information calculates the information duration of pushed information；
Pushed information determination unit, for pushing request and the information duration being calculated according to second information, really
Determine pushed information；
Information push unit, for pushed information determined by the client push.
In a specific embodiment of the present invention, described information duration calculation unit, specifically for according to following table
Up to formula, the information duration T for asking to calculate pushed information is pushed for second informationP3,
TP3=(TV2+TV3)*R2-TP2,
Wherein, R2Ratio between the time duration of default broadcasting pushed information and the time duration of broadcasting video is normal
Amount, TV3For identified video playing position P1Corresponding video playing during with the N+2 times to the client push information
Position P2Between time interval, the P2For according to the TV2With the TP2Definite.
In a specific embodiment of the present invention, the time duration obtains module, specifically for meeting to preset
Information acquisition condition in the case of, obtain client in default historical period from client-side and/or server side
Play the time duration T of videoV1, and in the historical period played pushed information time duration TP1。
As seen from the above, in scheme provided in an embodiment of the present invention, in n times before having determined that to client push information when institute
In the case of corresponding video playing position, the time duration that client played video in default historical period is obtained,
And after played the time duration of pushed information in the historical period, according to above-mentioned numerical value relativeness between the two,
Corresponding video playing position when determining the N+1 times to client push information, further according to identified video playing position,
To client push information.With in the prior art, during client terminal playing video, presetting to client push and believing
The situation of corresponding video playing position is compared during breath, in scheme provided in an embodiment of the present invention, in pushed information, is combined
Play the time duration of video and play the time duration of pushed information, so can be according to client terminal playing video and push
The actual conditions of information, dynamically determine when, to client push information, to effectively prevent user and frequently watch pushed information
Situation, improves user experience.
Brief description of the drawings
In order to illustrate more clearly about the embodiment of the present invention or technical scheme of the prior art, below will be to embodiment or existing
There is attached drawing needed in technology description to be briefly described, it should be apparent that, drawings in the following description are only this
Some embodiments of invention, for those of ordinary skill in the art, without creative efforts, can be with
Other attached drawings are obtained according to these attached drawings.
Fig. 1 is the first flow diagram of information-pushing method provided in an embodiment of the present invention；
Fig. 2 is second of flow diagram of information-pushing method provided in an embodiment of the present invention；
Fig. 3 is the third flow diagram of information-pushing method provided in an embodiment of the present invention；
Fig. 4 is the first structure diagram of information push-delivery apparatus provided in an embodiment of the present invention；
Fig. 5 is second of structure diagram of information push-delivery apparatus provided in an embodiment of the present invention；
Fig. 6 is the third structure diagram of information push-delivery apparatus provided in an embodiment of the present invention.
Embodiment
Those skilled in the art during video is watched, are watched it is understood that for user
More short better, viewing pushed information the frequency of the duration of pushed information is more low better, and for operator, allow user to watch
The frequency that the longer the better for the duration of pushed information, allows user to watch pushed information is the higher the better, and such operator can obtain more
High income.If however, allow user watch pushed information duration it is long, frequency is excessive can seriously affect user experience,
In consideration of it, operator wishes to reach balance between income and user experience.
In addition, in the prior art, it is corresponding when server is to client push information to regard for a specific video
Frequency play position is set in advance, if user during video is watched, selects to skip some that are playing video
Section, easily causes user and frequently watches pushed information, influence user experience.
Reason of both summary, an embodiment of the present invention provides a kind of information-pushing method and device.Below first
Information-pushing method provided in an embodiment of the present invention is introduced on the whole, this method is applied to server, including：
In the case where meeting default information acquisition condition, acquisition client played in default historical period to be regarded
The time duration T of frequencyV1, and in the historical period played pushed information time duration TP1；
According to TV1And TP1Numerical value relativeness, corresponding video is broadcast when determining the N+1 times to client push information
Put position；
According to identified video playing position, to client push information.
It should be noted that in the embodiment of the present invention, it is corresponding when determining the N+1 times to client push information to regard
Before frequency play position, it has been determined that corresponding video playing position when preceding n times are to client push information, wherein, N is not
Minus integer.
In information push scheme provided in an embodiment of the present invention, mainly according to TV1And TP1Between numerical value relativeness,
Corresponding video playing position when determining the N+1 times to client push information, so client terminal playing video length compared with
When long, the pushed information of long period can be suitably played, if on the contrary, when client terminal playing video length is shorter, can be appropriate
The pushed information of short period is played, to reach between the time duration of broadcasting video and the time duration for playing pushed information
Balance.
Above-mentioned pushed information can be advertising message, news information, weather forecast information, emergency notification information etc.
Deng the application is defined not to this.
Below in conjunction with the attached drawing in the embodiment of the present invention, the technical solution in the embodiment of the present invention is carried out clear, complete
Site preparation describes, it is clear that described embodiment is only part of the embodiment of the present invention, instead of all the embodiments.It is based on
Embodiment in the present invention, those of ordinary skill in the art are obtained every other without creative efforts
Embodiment, belongs to the scope of protection of the invention.
Fig. 1 is the first flow diagram of information-pushing method provided in an embodiment of the present invention, and this method is applied to clothes
Business device, including：
S101：In the case where meeting default information acquisition condition, obtain client in default historical period
Play the time duration T of videoV1, and in the historical period played pushed information time duration TP1。
In practical application, when user watches video by client, it can be the viewing video under login status, also may be used
Be under non-login status viewing video.
Wherein, when user watches video under login status, client and/or server can be using login accounts as mark
Note, record user watch the relevant information of video, in this case, as long as the used login account of user is identical, even if logical
The client viewing video installed in distinct device is crossed, login account pair can be still updated to by watching the relevant information of video
In the record answered；
When user watches video under non-login status, client and/or server can be with the corresponding IP of the client
(Internet Protocol, network between interconnection protocol) address, device identification etc. are mark, and record user passes through the visitor
The relevant information of video is watched at family end, in addition, in practice may there are multiple users to pass through same terminal in different periods
The situation of the client viewing video of middle installation, in this case, does not distinguish user, but all users are passed through upper
The relevant information for stating client viewing video is updated in the corresponding record of the client.
In summary, the T obtained in this stepV1And TP1Can be it is for same login account or
For the client installed in same terminal, the application is defined not to this.
In addition, it can be seen from the above description that user watch video relevant information can be stored by client,
It can be stored by server, can be combined and be stored with both, so, meeting the feelings of default information acquisition condition
Under condition, client can be obtained from client-side and/or server side and played the accumulative of video in default historical period
Duration TV1, and in the historical period played pushed information time duration TP1。
Specifically, above-mentioned default information acquisition condition can be one kind in situations below：
After the request of data for video selected by user of client transmission is received, information is obtained；
Receive client transmission for n-th want pushed information the first information push ask after, believed
Breath；
N-th has been played after pushed information in definite client, obtains information；
After definite client completes rewind or forwarding operation for video selected by user, information is obtained.
It should be noted that in practical application, client completes fast forward and fast reverse operation for video selected by user
Before, corresponding video playing position when may have confirmed the N+1 times to client push information, however, due to
The duration that forwarding operation corresponds to video segment is not counted in the time duration for playing video, and fast reverse operation corresponds to video segment
Duration may repeat to be included in the time duration for playing video, so, it has been determined that the N+1 times gone out is to client push information
When corresponding video playing position can change, therefore, need to redefine.
Certainly, the application is simply illustrated exemplified by above-mentioned, and in practical application, default information acquisition condition can be with
It is other situations, the application is defined not to this.
It played the time duration T of video in default historical periodV1, refer in default historical period, client
The time duration of the selected each video of played user.
S102：According to TV1And TP1Numerical value relativeness, it is corresponding when determining the N+1 times to client push information
Video playing position.
Wherein, N represents to have determined that the number to client push information of corresponding video playing position, and N is not less than zero
Integer.
In a kind of optional embodiment of the present invention, the N+1 times can be determined by data sectional mode to client
Corresponding video playing position during pushed information.
For example, TP1With TV1Between number ratios PRDuring ＜ first thresholds, when determining the N+1 times to client push information
Corresponding video location PSFor：PS=current time corresponding video playing moment+first time interval；
First threshold≤PRDuring≤second threshold, corresponding video location P when determining the N+1 times to client push informationS
For：PS=current time corresponding the+the second time interval of video playing moment；
PRDuring three threshold values of ＞, corresponding video location P when determining the N+1 times to client push informationSFor：PS=when
Preceding moment corresponding the+the three time interval of video playing moment.
It should be noted that above-mentioned simply one kind determines the N+1 times to client push information by data sectional mode
When corresponding video playing position specific implementation, in practical application, number of fragments, the value of threshold value and between the time
Every value can be determined according to actual conditions.
In addition, T is worked as in reaction when applicant watches video by analyzing a large number of users to pushed information, discoveryP1With TV1It
Between ratio when reaching certain numerical value, it is smaller to watch user the influence of video to client push information, and operator is obtained
The income obtained can also remain in a certain range, in consideration of it, in another optional implementation of the present invention, may be used also
With according to TP1With TV1Between ratio and default proportionality constant between relation, determine the N+1 times to client push information
When corresponding video playing position.Specific implementation can be found in embodiment illustrated in fig. 2.
S103：According to identified video playing position, to client push information.
Can be that server is actively initiated or server is passively initiated to client push information.
Specifically, server is after definite video playing position, can be with the video of actively monitoring current time client
Play position, after client terminal playing to identified video playing position is monitored, to client push information.
In addition, the video playing position after definite video playing position, can be informed client, client by server
End played to video playing position determined by server during video is played if detecting, be sent to server
Information push request, server is only after information push request is received, just to client push information.
As seen from the above, it is corresponding when n times before having determined that are to client push information in scheme provided in this embodiment
Video playing position in the case of, obtain client in default historical period played video time duration, and
After the time duration that played pushed information in the historical period, according to above-mentioned numerical value relativeness between the two, determine
The N+1 times to client push information when corresponding video playing position, further according to identified video playing position, to visitor
Family end pushed information.With in the prior art, during client terminal playing video, when presetting to client push information
The situation of corresponding video playing position is compared, and in scheme provided in this embodiment, in pushed information, combines broadcasting video
Time duration and play pushed information time duration, so can be according to client terminal playing video and the reality of pushed information
Border situation, dynamically determines when to client push information, to effectively prevent the situation that user frequently watches pushed information, improves
User experience.
In one particular embodiment of the present invention, referring to Fig. 2, there is provided second of flow signal of information-pushing method
Figure, compared with foregoing individual embodiments, in the present embodiment, according to TV1And TP1Numerical value relativeness, determine the N+1 times to visitor
Corresponding video playing position during the pushed information of family end, including：
S102A：According to expression formula TP1/R1-TV1, the N+1 times is calculated at the time of client push information and current time
Between time interval.
Wherein, R1Ratio between the time duration of default broadcasting pushed information and the time duration of broadcasting video is normal
Amount.
Proportionality constant R1Can be by operation and maintenance personnel by believing during video is watched push a large number of users
The reaction of breath carries out analysis acquisition, in addition, the specific value of the proportionality constant, can also be adjusted, example according to migration efficiency
Such as, if operator tends to improve user experience, which can take less value, and if operator tend to obtain it is higher
During commercial profit, then the value can take larger value.
S102B：According to above-mentioned time interval and current time corresponding video playing position, the N+1 times is determined to client
Corresponding video playing position during the pushed information of end.
Specifically, the N+1 times to client push information when corresponding video playing position can be equal to current time
The sum of corresponding video playing position and above-mentioned time interval.
It is understood that under normal conditions, user is not intended to be pushed information during video is watched to be bothered, especially
It is in the case where the story of a play or opera links up, and yet with not accounting for the factors such as story of a play or opera continuity, corresponding is regarded according to current time
The video playing position that frequency play position is obtained with the mode that above-mentioned time interval is added, any video for being likely located at video are broadcast
Put position.
In order to which leaving user alone normally watches video as far as possible, in a kind of better embodiment of the present invention, according to above-mentioned
Time interval and current time corresponding video playing position, it is corresponding when determining the N+1 times to client push information to regard
During frequency play position, can first according to above-mentioned time interval and current time corresponding video playing position, estimation the N+1 times to
Corresponding video playing position during client push information, and obtain the corresponding alternative videos of the currently selected video of user and broadcast
Location sets are put, the video playing position obtained further according to above-mentioned estimation, video is selected from alternative videos play position set
Play position, as the N+1 times to client push information when corresponding video playing position.
Wherein, alternative videos play position collection is combined into：In the currently selected video of user set in advance, can be used in
The set of the video playing position of client push information, each video playing position element can be included in the set
Operation and maintenance personnel is according in advance demarcating.
In the video playing position obtained according to above-mentioned estimation, video playing is selected from alternative videos play position set
Position, during as the N+1 times to client push information when corresponding video playing position, can be combined with migration efficiency into
Row selection.
If for example, operator tend to improve user experience when, can select in alternative videos play position set with it is upper
The video playing position of play position rearward in two adjacent video playing positions of the video playing position estimated and obtained is stated, is made
Corresponding video playing position during for the N+1 times to client push information；
If operator tends to obtain higher commercial profit, can select in alternative videos play position set with it is upper
The video playing position that play position is forward in two adjacent video playing positions of the video playing position estimated and obtained is stated, is made
Corresponding video playing position during for the N+1 times to client push information.
Further, when selecting video playing position, it is also contemplated that time interval between default minimum pushed information,
Corresponding video playing position and N are to client push information when institute during ensureing the N+1 time to client push information
Time interval between corresponding video playing position is more than time interval between default minimum pushed information, to prevent excessively frequency
It is numerous to client push information.
As seen from the above, in scheme provided in this embodiment, the N+1 times is calculated to client according to default proportionality constant
Time interval at the time of pushed information between current time, and then definite the N+1 times is right to institute during client push information
The video playing position answered.During using scheme pushed information provided in this embodiment, it can ensure to play the accumulative of pushed information
Duration and play video time duration between equilibrium relation, can effectively reduce play pushed information duration exceed or
The phenomenon more less than desired value.
In another specific embodiment of the present invention, referring to Fig. 3, there is provided the third flow of information-pushing method is shown
It is intended to, compared with foregoing individual embodiments, in the present embodiment, according to identified video playing position, believes to client push
Breath, including：
S103A：To video playing position determined by client transmission.
S103B：The second information that client is sent in the case where playing to identified video playing position is received to push away
Send request.
Wherein, can include in the second above-mentioned information push request：In default historical period untill current time
The time duration of interior played video, time duration, the request pushed information that played in the historical period pushed information
Duration, for corresponding request of video playing position etc. when calculating the N+2 times to client push information, the application is simultaneously
It is defined not to this.
S103C：Pushed and asked according to the second information, to client push information.
In a kind of optional embodiment of the present invention, pushed and asked according to the second information, during to client push information,
Can be according to the time duration T of client played video in default historical period untill current timeV2, and at this
It played the time duration T of pushed information in historical periodP2, when pushing the information of request calculating pushed information for the second information
It is long, and request and the information duration being calculated are pushed according to second information, determine pushed information and then pushed away to client
Send identified pushed information.
Specifically, according to untill current time client in default historical period played video it is accumulative when
Long TV2, and in the historical period played pushed information time duration TP2, push request calculating for the second information and push away
Deliver letters breath information duration when, the information that request calculates pushed information can be pushed for the second information according to following formula
Duration TP3,
TP3=(TV2+TV3)*R2-TP2,
Wherein, R2Ratio between the time duration of default broadcasting pushed information and the time duration of broadcasting video is normal
Amount, TV3For identified video playing position P1Corresponding video playing position during with the N+2 times to client push information
P2Between time interval, P2For according to TV2And TP2Definite.
It should be noted that above-mentioned R2Can be with foregoing R1It is equal, can not also be equal, the application not to this into
Row limits.
If the T being calculatedP2For decimal, floor operation can be carried out to the decimal, or the frame per second of combination video playing takes
TP2Approximation, to ensure to play complete video frame in the duration.
Determine P2Mode can with foregoing individual embodiments determine the N+1 times to client push information when it is corresponding
Video playing position mode it is identical, be not discussed here.
As seen from the above, in scheme provided in this embodiment, whether played to determined by server as client monitors
Video playing position, detect played to video playing position determined by server when, to server send information push away
Request is sent, so that server is to client push information.Using scheme pushed information provided in this embodiment, can mitigate
The operating pressure of server, can effectively avoid influencing to client push information since server operating pressure is excessive.
Corresponding with above-mentioned information-pushing method, the embodiment of the present invention additionally provides a kind of information push-delivery apparatus.
Fig. 4 is the first structure diagram of information push-delivery apparatus provided in an embodiment of the present invention, which is applied to clothes
Business device, including：Time duration obtains module 401, video playing position determination module 402 and info push module 403.
Wherein, time duration obtains module 401, in the case where meeting default information acquisition condition, obtaining visitor
Family end played the time duration T of video in default historical periodV1, and played pushed information in the historical period
Time duration TP1；
Video playing position determination module 402, for according to the TV1With the TP1Numerical value relativeness, determine N
+ 1 time to the client push information when corresponding video playing position, wherein, the N represents to have determined that corresponding video is broadcast
The number to the client push information of position is put, N is the integer not less than zero；
Info push module 403, for according to identified video playing position, to the client push information.
Specifically, the default information acquisition condition, including：
After the request of data for video selected by user of client transmission is received, information is obtained；Or
Receive client transmission for n-th want pushed information the first information push ask after, believed
Breath；Or
N-th has been played after pushed information in definite client, obtains information；Or
After definite client completes rewind or forwarding operation for video selected by user, information is obtained.
Optionally, the time duration obtains module 401 and can be specifically used for meeting the feelings of default information acquisition condition
Under condition, the time duration of client played video in default historical period is obtained from client-side and/or server side
TV1, and in the historical period played pushed information time duration TP1。
As seen from the above, it is corresponding when n times before having determined that are to client push information in scheme provided in this embodiment
Video playing position in the case of, obtain client in default historical period played video time duration, and
After the time duration that played pushed information in the historical period, according to above-mentioned numerical value relativeness between the two, determine
The N+1 times to client push information when corresponding video playing position, further according to identified video playing position, to visitor
Family end pushed information.With in the prior art, during client terminal playing video, when presetting to client push information
The situation of corresponding video playing position is compared, and in scheme provided in this embodiment, in pushed information, combines broadcasting video
Time duration and play pushed information time duration, so can be according to client terminal playing video and the reality of pushed information
Border situation, dynamically determines when to client push information, to effectively prevent the situation that user frequently watches pushed information, improves
User experience.
In one particular embodiment of the present invention, referring to Fig. 5, there is provided second of structural representation of information push-delivery apparatus
Figure, compared with previous embodiment, in the present embodiment, video playing position determination module 402, including：Time interval calculates submodule
Block 4021 and video playing location determination submodule 4022.
Wherein, time interval calculating sub module 4021, for according to expression formula TP1/R1-TV1, the N+1 times is calculated to described
Time interval at the time of client push information between current time, wherein, R1For the tired of default broadcasting pushed information
Timing is long and plays the proportionality constant between the time duration of video；
Video playing location determination submodule 4022, for being broadcast according to the time interval and current time corresponding video
Position is put, corresponding video playing position when determining the N+1 times to the client push information.
Optionally, the video playing location determination submodule 4022 can include：
Video playing position estimation unit, for according to the time interval and current time corresponding video playing position
Put, corresponding video playing position when estimating the N+1 times to the client push information；
Video playing location sets obtaining unit, plays for obtaining the corresponding alternative videos of the currently selected video of user
Location sets, wherein, the alternative videos play position collection is combined into：, can in the currently selected video of user set in advance
For to the set of the video playing position of client push information；
Video playing position selecting unit, for the video playing position obtained according to above-mentioned estimation, alternatively regards from described
Video playing position is selected in frequency play position set, as the N+1 times to client push information when is corresponding to be regarded
Frequency play position.
As seen from the above, in scheme provided in this embodiment, the N+1 times is calculated to client according to default proportionality constant
Time interval at the time of pushed information between current time, and then definite the N+1 times is right to institute during client push information
The video playing position answered.During using scheme pushed information provided in this embodiment, it can ensure to play the accumulative of pushed information
Duration and play video time duration between equilibrium relation, can effectively reduce play pushed information duration exceed or
The phenomenon more less than desired value.
In another specific embodiment of the present invention, referring to Fig. 6, there is provided the third structure of information push-delivery apparatus is shown
It is intended to, compared with previous embodiment, in the present embodiment, info push module 403, including：
Video playing position sending submodule 4031, for the client send determined by video playing position；
Request receiving submodule 4032 is pushed, is being played for receiving the client to identified video playing position
In the case of send the second information push request,；
Information pushes submodule 4033, is asked for being pushed according to second information, to the client push information.
Optionally, described information push submodule 4033 can include：
Information duration calculation unit, for according to untill current time the client in default historical period
Play the time duration T of videoV2, and in the historical period played pushed information time duration TP2, for described
The push request of two information calculates the information duration of pushed information；
Pushed information determination unit, for pushing request and the information duration being calculated according to second information, really
Determine pushed information；
Information push unit, for pushed information determined by the client push.
Specifically, described information duration calculation unit can be specifically used for according to following formula, for second information
Push request calculates the information duration T of pushed informationP3,
TP3=(TV2+TV3)*R2-TP2,
Wherein, R2Ratio between the time duration of default broadcasting pushed information and the time duration of broadcasting video is normal
Amount, TV3For identified video playing position P1Corresponding video playing during with the N+2 times to the client push information
Position P2Between time interval, the P2For according to the TV2With the TP2Definite.
As seen from the above, in scheme provided in this embodiment, whether played to determined by server as client monitors
Video playing position, detect played to video playing position determined by server when, to server send information push away
Request is sent, so that server is to client push information.Using scheme pushed information provided in this embodiment, can mitigate
The operating pressure of server, can effectively avoid influencing to client push information since server operating pressure is excessive.
For device embodiment, since it is substantially similar to embodiment of the method, so description is fairly simple, it is related
Part illustrates referring to the part of embodiment of the method.
It should be noted that herein, relational terms such as first and second and the like are used merely to a reality
Body or operation are distinguished with another entity or operation, are deposited without necessarily requiring or implying between these entities or operation
In any this actual relation or order.Moreover, term " comprising ", "comprising" or its any other variant are intended to
Non-exclusive inclusion, so that process, method, article or equipment including a series of elements not only will including those
Element, but also including other elements that are not explicitly listed, or further include as this process, method, article or equipment
Intrinsic key element.In the absence of more restrictions, the key element limited by sentence "including a ...", it is not excluded that
Also there are other identical element in process, method, article or equipment including the key element.
Can one of ordinary skill in the art will appreciate that realizing that all or part of step in above method embodiment is
To instruct relevant hardware to complete by program, the program can be stored in computer read/write memory medium,
The storage medium designated herein obtained, such as：ROM/RAM, magnetic disc, CD etc..
The foregoing is merely illustrative of the preferred embodiments of the present invention, is not intended to limit the scope of the present invention.It is all
Any modification, equivalent replacement, improvement and so within the spirit and principles in the present invention, are all contained in protection scope of the present invention
It is interior.
Claims (16)
- A kind of 1. information-pushing method, applied to server, it is characterised in that the described method includes：In the case where meeting default information acquisition condition, obtain client and played video in default historical period Time duration TV1, and in the historical period played pushed information time duration TP1；According to the TV1With the TP1Numerical value relativeness, it is corresponding when determining the N+1 times to the client push information Video playing position, wherein, the N represents to have determined that time to the client push information of corresponding video playing position Number, N are the integer not less than zero；According to identified video playing position, to the client push information.
- 2. according to the method described in claim 1, it is characterized in that, the default information acquisition condition, including：After the request of data for video selected by user of client transmission is received, information is obtained；OrReceive client transmission for n-th want pushed information the first information push request after, acquisition information；OrN-th has been played after pushed information in definite client, obtains information；OrAfter definite client completes rewind or forwarding operation for video selected by user, information is obtained.
- It is 3. according to the method described in claim 1, it is characterized in that, described according to the TV1With the TP1Numerical value opposite close System, corresponding video playing position when determining the N+1 times to the client push information, including：According to expression formula TP1/R1-TV1, calculate the N+1 times at the time of the client push information between current time Time interval, wherein, R1For the ratio between the time duration of default broadcasting pushed information and the time duration of broadcasting video Constant；According to the time interval and current time corresponding video playing position, the N+1 times is determined to the client push Corresponding video playing position during information.
- It is 4. according to the method described in claim 3, it is characterized in that, described corresponding according to the time interval and current time Video playing position, corresponding video playing position when determining the N+1 times to the client push information, including：According to the time interval and current time corresponding video playing position, the N+1 times is estimated to the client push Corresponding video playing position during information；The corresponding alternative videos play position set of the currently selected video of user is obtained, wherein, the alternative videos play position Collection is put to be combined into：In the currently selected video of user set in advance, it can be used in the video playing position to client push information The set put；The video playing position obtained according to above-mentioned estimation, selects video playing position from the alternative videos play position set Put, as the N+1 times to client push information when corresponding video playing position.
- 5. according to the described method of any one of claim 1-4, it is characterised in that video playing position determined by the basis Put, to the client push information, including：To video playing position determined by client transmission；Receive the second information that the client is sent in the case where playing to identified video playing position and push request；Pushed and asked according to second information, to the client push information.
- 6. according to the method described in claim 5, it is characterized in that, described pushed according to second information is asked, to described Client push information, including：According to the time duration T of the client played video in default historical period untill current timeV2, and It played the time duration T of pushed information in the historical periodP2, push request for second information and calculate pushed information Information duration；Request and the information duration being calculated are pushed according to second information, determine pushed information；To pushed information determined by the client push.
- 7. according to the method described in claim 6, it is characterized in that, the basis untill current time the client pre- If historical period in played video time duration TV2, and in the historical period played pushed information it is accumulative when Long TP2, the information duration for asking to calculate pushed information is pushed for second information, including：According to following formula, the information duration T for asking to calculate pushed information is pushed for second informationP3,TP3=(TV2+TV3)*R2-TP2,Wherein, R2For it is default broadcasting pushed information time duration and play video time duration between proportionality constant, TV3For identified video playing position P1Corresponding video playing position during with the N+2 times to the client push information P2Between time interval, the P2For according to the TV2With the TP2Definite.
- 8. according to the method described in claim 1, it is characterized in that, described meeting the situation of default information acquisition condition Under, obtain the time duration T that client played video in default historical periodV1, and broadcast in the historical period Put the time duration T of pushed informationP1, including：In the case where meeting default information acquisition condition, client is obtained default from client-side and/or server side Historical period in played video time duration TV1, and in the historical period played pushed information time duration TP1。
- 9. a kind of information push-delivery apparatus, applied to server, it is characterised in that described device includes：Time duration obtains module, in the case where meeting default information acquisition condition, obtaining client default It played the time duration T of video in historical periodV1, and in the historical period played pushed information time duration TP1；Video playing position determination module, for according to the TV1With the TP1Numerical value relativeness, determine the N+1 times to institute Video playing position corresponding during client push information is stated, wherein, the N represents to have determined that corresponding video playing position To the number of the client push information, N is the integer not less than zero；Info push module, for according to identified video playing position, to the client push information.
- 10. device according to claim 9, it is characterised in that the default information acquisition condition, including：After the request of data for video selected by user of client transmission is received, information is obtained；OrReceive client transmission for n-th want pushed information the first information push request after, acquisition information；OrN-th has been played after pushed information in definite client, obtains information；OrAfter definite client completes rewind or forwarding operation for video selected by user, information is obtained.
- 11. device according to claim 9, it is characterised in that the video playing position determination module, including：Time interval calculating sub module, for according to expression formula TP1/R1-TV1, the N+1 times is calculated to the client push information At the time of and current time between time interval, wherein, R1Time duration for default broadcasting pushed information is regarded with broadcasting Proportionality constant between the time duration of frequency；Video playing location determination submodule, for according to the time interval and current time corresponding video playing position, Corresponding video playing position when determining the N+1 times to the client push information.
- 12. according to the devices described in claim 11, it is characterised in that the video playing location determination submodule, including：Video playing position estimation unit, for according to the time interval and current time corresponding video playing position, estimating Corresponding video playing position when calculating the N+1 times to the client push information；Video playing location sets obtaining unit, for obtaining the corresponding alternative videos play position of the currently selected video of user Set, wherein, the alternative videos play position collection is combined into：In the currently selected video of user set in advance, it can be used in To the set of the video playing position of client push information；Video playing position selecting unit, for the video playing position obtained according to above-mentioned estimation, broadcasts from the alternative videos Put and video playing position is selected in location sets, as the N+1 times to client push information when, corresponding video was broadcast Put position.
- 13. according to the device any one of claim 9-12, it is characterised in that described information pushing module, including：Video playing position sending submodule, for the client send determined by video playing position；Request receiving submodule is pushed, for receiving the client in the case where playing to identified video playing position The the second information push request sent；Information pushes submodule, is asked for being pushed according to second information, to the client push information.
- 14. device according to claim 13, it is characterised in that described information pushes submodule, including：Information duration calculation unit, for basis, the client played in default historical period untill current time The time duration T of videoV2, and in the historical period played pushed information time duration TP2, for described second Information push request calculates the information duration of pushed information；Pushed information determination unit, for pushing request and the information duration being calculated according to second information, determines to push away Deliver letters breath；Information push unit, for pushed information determined by the client push.
- 15. device according to claim 14, it is characterised in that described information duration calculation unit, specifically for basis Following formula, the information duration T of request calculating pushed information is pushed for second informationP3,TP3=(TV2+TV3)*R2-TP2,Wherein, R2For it is default broadcasting pushed information time duration and play video time duration between proportionality constant, TV3For identified video playing position P1Corresponding video playing position during with the N+2 times to the client push information P2Between time interval, the P2For according to the TV2With the TP2Definite.
- 16. device according to claim 9, it is characterised in that the time duration obtains module, specifically for meeting In the case of default information acquisition condition, client is obtained in default historical period from client-side and/or server side The time duration T of interior played videoV1, and in the historical period played pushed information time duration TP1。
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| CN105893019A (en) * | 2015-12-15 | 2016-08-24 | 乐视移动智能信息技术（北京）有限公司 | User manual calling-out method and apparatus for smartphone |
| CN106330895A (en) * | 2016-08-22 | 2017-01-11 | 乐视控股（北京）有限公司 | Popularized information processing method and device |
| CN107578271A (en) * | 2017-08-08 | 2018-01-12 | 深圳市元征科技股份有限公司 | The put-on method and device of advertisement |
| CN111163336B (en) * | 2020-01-19 | 2021-07-27 | 北京字节跳动网络技术有限公司 | Video resource pushing method and device, electronic equipment and computer readable medium |
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| US20140358267A1 (en) * | 2006-09-26 | 2014-12-04 | Clear Channel Management Services, Inc. | Scheduling Advertising During Restricted Periods |
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| CN101480053A (en) * | 2006-06-27 | 2009-07-08 | 皇家飞利浦电子股份有限公司 | Inserting advertisements in a television program |
| CN101022353A (en) * | 2006-10-10 | 2007-08-22 | 鲍东山 | Directional stream media advertisement insert-cut system |
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