Pick up by oneself method, control method and the system of cabinet playing audio-video
Technical field
The present invention relates to data processing method more particularly to a kind of method of self-carry cabinet playing audio-video, self-carry cabinet, self-carry
The control method of cabinet audio and video playing, the system of server-side and playing audio-video.
Background technology
With the rapid development that internet is consumed, e-commerce field has also welcome booming period, e-commerce neck
In domain, logistics distribution is unique link that electric business is in direct contact with user, so logistics is worth electric business and Express firm height weight
Depending on.To alleviate current dispatching and express delivery pressure, promoting user experience, self-service delivery of cargo cabinet (referred to as self-carry cabinet) emerges.
Self-carry cabinet is generally placed at public domain, deposits cargo for user or discharging of goods uses, it is known that self-carry cabinet placement
Region necessarily has natural flow of the people, while the novel form for picking up by oneself cabinet also has the speciality for attracting flow of the people, therefore picks up by oneself
Cabinet becomes the new focus of current each advertisement media company concern.Installing advertisement screen has been each self-carry cabinet on self-carry cabinet
The common recognition of manufacturer and operator.
Refering to what is shown in Fig. 1, a kind of appearance diagram of the self-carry cabinet provided for the prior art.As shown, the self-carry cabinet
With operator control panel 10 and advertisement screen 20, operator control panel 10 has touch control function, for client's input, output order information, advertisement
Screen 20 can be LED liquid crystal displays, be used for playing advertisement.Specifically, two works are also equipped with inside existing self-carry cabinet
Control machine and router, an industrial personal computer put forward/post goods operator control panel 10 for controlling, and for user's delivery of cargo, post goods use, another industry control
Machine is watched advertisement for controlling advertisement screen 20, for user and is used.Two industrial personal computers share consolidated network by router, and respectively
It is connected and communicated by consolidated network and server-side, but there is no information sharing and interactions between two industrial personal computers.
There are two industrial personal computers to make self-carry cabinet cost higher for existing self-carry cabinet installation;Two industrial personal computers for picking up by oneself cabinet are only
Vertical work will be separated and is managed, so difficult management and maintenance cost height;There is no information between two industrial personal computers of self-carry cabinet
It is shared and interactive, therefore lack information interchange so that the advertisement that industrial personal computer calls advertisement screen to play is lack of pertinence, can not be effective
Meets the needs of advertisement broadcasting.
Invention content
The present invention provide it is a kind of self-carry cabinet playing audio-video method, self-carry cabinet, pick up by oneself cabinet audio and video playing controlling party
The system of method, server-side and playing audio-video, to improve the defect of existing self-carry cabinet.
In a first aspect, a kind of method of self-carry cabinet playing audio-video provided by the invention, including:
Obtain order information input by user;
It determines the matched audio and video of user characteristics corresponding with the order information, and plays out.
Second aspect, a kind of self-carry cabinet provided by the invention, including operator control panel, advertisement screen and industrial personal computer, the industrial personal computer
Including;
Order information acquisition module, for obtaining order information input by user by the operator control panel;
Audio and video determine playing module, for determining the matched audio and video of user characteristics corresponding with the order information,
And the advertisement screen is called to play out.
The third aspect, a kind of control method of self-carry cabinet audio and video playing provided by the invention, including:
Receive the order information input by user of at least one self-carry cabinet transmission;
Extract user characteristics corresponding with the order information;
The user characteristics are transferred to the self-carry cabinet, or sound will be formed with the matched audio and video of the user characteristics and regarded
Frequency plays instruction and is transferred to the self-carry cabinet.
Fourth aspect, a kind of server-side provided by the invention, including:
Order reception module, the order information input by user for receiving at least one self-carry cabinet transmission;
Characteristic extracting module, for extracting user characteristics corresponding with the order information;
Information transmission modular, for the user characteristics to be transferred to the self-carry cabinet, or will be with the user characteristics
The audio and video matched form audio and video playing instruction and are transferred to the self-carry cabinet.
5th aspect, a kind of system of playing audio-video provided by the invention includes the self-carry cabinet as described in second aspect
With the server-side as described in fourth aspect.
Audio and video playing and user's operation are carried/are posted goods while being integrated on the same industrial personal computer and controlled by the present invention, are reduced
The hardware device cost of self-carry cabinet, in addition, user's operation is carried/posted goods and has been associated with audio and video playing by the industrial personal computer of self-carry cabinet
Come, by information sharing and big data analysis, realizes information sharing and the coordinated signals of delivery of cargo operator control panel and advertisement screen, make sound
Video ads broadcasting is more targeted, has reached the marketing effectiveness that audio-visual advertisement is precisely pushed to self-carry cabinet user.
Description of the drawings
In order to more clearly explain the embodiment of the invention or the technical proposal in the existing technology, to embodiment or will show below
There is attached drawing needed in technology description to do one simply to introduce, it should be apparent that, the accompanying drawings in the following description is this hair
Some bright embodiments for those of ordinary skill in the art without creative efforts, can be with root
Other attached drawings are obtained according to these attached drawings.
Fig. 1 is a kind of appearance diagram for self-carry cabinet that the prior art provides;
Fig. 2 is a kind of flow chart of the method for self-carry cabinet playing audio-video that the embodiment of the present invention one provides;
Fig. 3 is a kind of flow chart of the method for self-carry cabinet playing audio-video provided by Embodiment 2 of the present invention;
Fig. 4 is a kind of flow chart of the method for self-carry cabinet playing audio-video that the embodiment of the present invention three provides;
Fig. 5 a are a kind of flow charts of the control method for self-carry cabinet audio and video playing that the embodiment of the present invention five provides;
Fig. 5 b are a kind of schematic diagrames for server-side that the embodiment of the present invention five provides;
Fig. 6 a are a kind of schematic diagrames for playing audio-video system that the embodiment of the present invention six provides;
Fig. 6 b are a kind of flow diagrams for playing audio-video system that the embodiment of the present invention six provides.
Specific implementation mode
To make the object, technical solutions and advantages of the present invention clearer, hereinafter with reference to attached in the embodiment of the present invention
Figure, technical scheme of the present invention is clearly and completely described by embodiment, it is clear that described embodiment is the present invention one
Section Example, instead of all the embodiments.Based on the embodiments of the present invention, those of ordinary skill in the art are not doing
Go out the every other embodiment obtained under the premise of creative work, shall fall within the protection scope of the present invention.
Embodiment one
Refering to what is shown in Fig. 2, be a kind of flow chart of the method for self-carry cabinet playing audio-video that the embodiment of the present invention one provides,
The present embodiment is applicable on self-carry cabinet, by delivery of cargo and broadcasting Advertisement association, realize targetedly playing audio-video advertisement
The case where, this method can be executed by self-carry cabinet.
A kind of method for self-carry cabinet playing audio-video that the embodiment of the present invention one provides, including:
Step 110 obtains order information input by user.
Picking up by oneself has operator control panel on cabinet, which is mainly used for user's input/output delivery of cargo or posts goods information, has and touches
Control function is touched, is used for user's operation, therefore user can input delivery of cargo by touch control operation screen or post the order information of goods.
Optionally, order information input by user includes:The delivery of cargo order information of user and/or user's posts goods order information.When with
After family inputs order information by operator control panel, self-carry cabinet can get order information input by user in real time.
Step 120 determines the matched audio and video of user characteristics corresponding with the order information, and plays out.
It, can be from the audio-video document being locally stored or from the audio and video of external load after self-carry cabinet gets order information
An audio-video document is searched and determined in file and is played out, and is preferably the sound that advertiser launches in this audio-video document
Video ads.Optionally it is determined that audio-video document be specially audio-video document user characteristics phase corresponding with order information
Matching.
Pick up by oneself cabinet have advertisement screen, self-carry cabinet call advertisement screen playing audio-video document, then self-carry cabinet realize by with
The case where order information at family is associated with audio-video document, self-carry cabinet are shared and are linked to the information of operator control panel and advertisement screen
Control, keeps the audio-visual advertisement of broadcasting more targeted.
As described above, when no user is picked up goods, order information input by user has not been obtained in self-carry cabinet, and picking up by oneself cabinet at this time can
It can directly be regarded from server-side load sound according to the setting played in order audio-visual advertisement of whole audio and video of storage, or self-carry cabinet
Frequency simultaneously calls the real-time playing audio-video advertisement of advertisement screen.When there is user's delivery of cargo, self-carry cabinet can be in real time by order input by user
Information is associated with audio-video document, determines the matched audio and video of user characteristics corresponding with order information, and intercut the determination
Audio-visual advertisement.Optionally it is determined that the matched audio and video of user characteristics corresponding with the order information, and play out it
Before, further include:Pause plays the audio and video for being currently at broadcast state;And determine user corresponding with the order information
The audio and video of characteristic matching, and after playing out, further include:Continue to play the audio and video for being currently at halted state.
As described above, after user inputs hand position signal by picking up by oneself the operator control panel of cabinet, self-carry cabinet also controls corresponding
Carry cabinet opening, user delivery of cargo or/post goods.
A kind of method for self-carry cabinet playing audio-video that the embodiment of the present invention one provides, self-carry cabinet obtain input by user order
Single information, and the matched audio and video of user characteristics corresponding with order information are determined according to the order information, the audio and video are played,
The order information of user is associated with by the self-carry cabinet with audio-video document, realizes the information sharing of self-carry cabinet operator control panel and advertisement screen
And coordinated signals realize the information sharing and linkage of delivery of cargo operator control panel and advertisement screen by information sharing and big data analysis
Control makes audio-visual advertisement play more targeted, has reached the marketing for precisely pushing audio-visual advertisement to self-carry cabinet user
Effect.
Embodiment two
Refering to what is shown in Fig. 3, for a kind of flow chart of the method for self-carry cabinet playing audio-video provided by Embodiment 2 of the present invention,
The present embodiment is applicable on self-carry cabinet, by delivery of cargo and broadcasting Advertisement association, realize targetedly playing audio-video advertisement
The case where, this method can coordinate self-carry cabinet to execute by server-side.
A kind of method of self-carry cabinet playing audio-video provided by Embodiment 2 of the present invention, including:
Step 210 obtains order information input by user, and specifically, self-carry cabinet is obtained input by user by operator control panel
Order information.
Order information is sent to server-side, and downloads user spy corresponding with order information from server-side by step 220
Sign.
As described above, after self-carry cabinet obtains order information input by user, self-carry cabinet is by wireless network by acquisition
Order information is sent to server-side in real time, and server-side provides remote service for the self-carry cabinet and supports at this time.Have certainly in server-side
All user account data and user's history shopping information in cabinet operation website are put forward, then when server-side gets order information
Later, server-side counter can find out the corresponding account profile of the order information according to order information and whole history of the account are purchased
Object information.Server-side show that the order information corresponds to according to account profile and account whole history the shopping information analysis found out
User characteristics, self-carry cabinet downloads corresponding with order information user characteristics or server-side from server-side and will directly analyze
The user characteristics gone out are transferred to self-carry cabinet.
Optionally, the user characteristics that obtain of server-side analysis include mainly:Index 1, index 2 ..., index N, wherein N is
Natural number more than or equal to 1.Each user characteristics index 1 is unified for user's gender, index 2 is unified for user for optional setting
Whether child etc. is had.The index quantity of so user characteristics of different user is identical but Index Content is not exactly the same.
Optionally, server-side can be after receiving order information, and real-time searching goes out user's money corresponding with order information
Material and its whole history shopping information, and user characteristics are obtained according to subscriber data and its whole history shopping information analysis, it takes
Business end user characteristics corresponding with order information are handed down to self-carry cabinet.Alternatively, optionally, server-side is provided according to existing user
Material and its whole history shopping information analysis obtain the user characteristics of each user, the server-side real-time update when user does shopping
The user characteristics of the user, after server-side receives order information, server-side will directly be found out and order information pair
The user characteristics answered are handed down to self-carry cabinet.
Step 230, the matching value for calculating the local audio and video and user characteristics that store, and audio and video are carried out according to matching value
Selection.
As described above, self-carry cabinet is after server-side downloads user characteristics corresponding with order information, it is known that user characteristics
Including:Index 1, index 2 ..., index N, wherein N is natural number more than or equal to 1, then picks up by oneself user of the cabinet according to acquisition
The default weight of index and index in feature calculates each audio and video being locally stored and user according to following formula successively
The matching value of feature:
The weight of * indexs 2 whether weight+index 2 of * indexs 1 matches whether matching value=index 1 matches+...+index N
The weight of * indexs N whether matching.
Wherein, index matches with audio and video and is denoted as 1, mismatches and be denoted as 0, and matching value is calculated with score value.Optionally, cabinet is picked up by oneself
Select to match the highest audio and video of score value with user characteristics to select audio and video, alternatively, when at least two audio and video and use
Family characteristic matching score value it is equal and for highest when, it is selected audio and video that self-carry cabinet, which randomly chooses one of audio and video,.
Step 240, the audio and video for playing selection pick up by oneself cabinet and advertisement screen are called to play the corresponding selected sound of maximum matching value
Video.
As described above, after user inputs hand position signal by picking up by oneself the operator control panel of cabinet, self-carry cabinet also controls corresponding
Carry cabinet opening, user delivery of cargo or/post goods.
A kind of method of self-carry cabinet playing audio-video provided by Embodiment 2 of the present invention, self-carry cabinet from server-side by downloading
User characteristics match user characteristics with each audio and video being locally stored, and select audio and video according to matching degree and broadcast
It puts, server-side executes user feature analysis work and user characteristics are issued to self-carry cabinet, and self-carry cabinet calculates user characteristics and this
The matching value of ground audio and video simultaneously plays the corresponding selected audio and video of maximum matching value.The present invention puies forward user's operation/post goods and sound
Video playing associates, and by information sharing and big data analysis, realizes the information sharing of delivery of cargo operator control panel and advertisement screen
And coordinated signals, so that audio-visual advertisement is played more targeted, has reached and precisely pushed audio-visual advertisement to self-carry cabinet user
Marketing effectiveness.
Embodiment three
Refering to what is shown in Fig. 4, be a kind of flow chart of the method for self-carry cabinet playing audio-video that the embodiment of the present invention three provides,
The present embodiment is applicable on self-carry cabinet, by delivery of cargo and broadcasting Advertisement association, realize targetedly playing audio-video advertisement
The case where, this method can coordinate self-carry cabinet to execute by server-side.
A kind of method for self-carry cabinet playing audio-video that the embodiment of the present invention three provides, including:
Step 310 obtains order information input by user, and specifically, self-carry cabinet is obtained input by user by operator control panel
Order information.
Order information is sent to server-side by step 320, to ask server-side to search corresponding user according to order information
Feature, and match corresponding audio and video according to user characteristics.
As described above, order information is sent to server-side by self-carry cabinet.After server-side gets order information, service
End counter can find out the corresponding account profile of the order information and whole history shopping informations of the account according to order information.Clothes
Business end show that the corresponding user of the order information is special according to account profile and account whole history the shopping information analysis found out
Sign.
Optionally, the user characteristics that obtain of server-side analysis include mainly:Index 1, index 2 ..., index N, wherein N is
Natural number more than or equal to 1.Each user characteristics index 1 is unified for user's gender, index 2 is unified for user for optional setting
Whether child etc. is had.The index quantity of so user characteristics of different user is identical but Index Content is not exactly the same.
Known users feature includes:Index 1, index 2 ..., index N, wherein N is natural number more than or equal to 1, then
Server-side calculates in server-side according to the default weight of index and index in the user characteristics of acquisition according to following formula successively
The matching value of each audio and video and user characteristics:
The weight of * indexs 2 whether weight+index 2 of * indexs 1 matches whether matching value=index 1 matches+...+index N
The weight of * indexs N whether matching.
Wherein, index matches with audio and video and is denoted as 1, mismatches and be denoted as 0, and matching value is calculated with score value.Optionally, server-side
Select to match the highest audio and video of score value with user characteristics to select audio and video, alternatively, when at least two audio and video and use
Family characteristic matching score value it is equal and for highest when, it is selected audio and video that server-side, which randomly chooses one of audio and video,.
After server-side selectes audio and video, audio-video document is directly issued to self-carry by server-side by wireless network
Cabinet.Or all audio-video documents of server-side are preloaded in self-carry cabinet, and same audio-video document is in server-side and certainly
The mark carried in cabinet is identical, after server-side selectes audio and video, audio and video that server-side directly will be selected by wireless network
The mark of file is issued to self-carry cabinet.
Optionally, server-side can be after receiving order information, and real-time searching goes out user's money corresponding with order information
Material and its whole history shopping information, and user characteristics are obtained according to subscriber data and its whole history shopping information analysis, it takes
End be engaged according to the corresponding audio and video of user characteristics matching.Alternatively, optionally, server-side is according to existing subscriber data and its whole
History shopping information analyzes the user characteristics for obtaining each user, the use of the server-side real-time update user when user does shopping
Family feature, after server-side receives order information, server-side directly matches corresponding audio and video according to user characteristics.
Step 330 receives the audio and video playing instruction that server-side issues, wherein the audio and video playing instruction includes sound
Video file or audio and video mark.Specifically, self-carry cabinet receives the audio-video document and preparation broadcasting that server-side issues;Alternatively,
Self-carry cabinet receives the audio and video mark that server-side issues, and identifying self-carry cabinet according to audio and video extracts corresponding audio and video.
Step 340 indicates to carry out audio and video playing according to the audio and video playing.That is self-carry cabinet calls advertisement screen directly to broadcast
The audio-video document that server-side issues is put, or self-carry cabinet will extract audio-video document corresponding with audio and video mark and pass through
Advertisement screen is called to play out.Wherein, the audio and video of the broadcasting are the corresponding audio and video of maximum matching value.
As described above, after user inputs hand position signal by picking up by oneself the operator control panel of cabinet, self-carry cabinet also controls corresponding
Carry cabinet opening, user delivery of cargo or/post goods.
Order information is sent to by a kind of method for self-carry cabinet playing audio-video that the embodiment of the present invention three provides, self-carry cabinet
Server-side, and server-side is asked to be matched according to user characteristics according to the corresponding user characteristics of order information lookup and server-side
Corresponding audio and video, self-carry cabinet receive the audio and video playing instruction that server-side issues and indicate that carrying out sound regards according to audio and video playing
Frequency plays.Server-side not only executes user feature analysis work in the present embodiment, also calculates of user characteristics and audio and video
With being worth and selecting audio and video corresponding with user characteristics matching and audio and video playing instruction is issued self-carry cabinet, self-carry cabinet carries out
Audio and video playing.The present invention realizes the information sharing of delivery of cargo operator control panel and advertisement screen by information sharing and big data analysis
And coordinated signals, so that audio-visual advertisement is played more targeted, has reached and precisely pushed audio-visual advertisement to self-carry cabinet user
Marketing effectiveness.
Example IV
The embodiment of the present invention four also provides a kind of self-carry cabinet, which includes operator control panel, advertisement screen and an industry control
Machine, wherein industrial personal computer include;Order information acquisition module and audio and video determine playing module.
Wherein, order information acquisition module is used to obtain order information input by user by operator control panel;Audio and video determine
Playing module calls advertisement screen to play out for determining the matched audio and video of user characteristics corresponding with order information.
Optionally, industrial personal computer further include carry/post goods module, carry/post goods module for when user by self-carry cabinet operation
After screen input hand position signal, industrial personal computer obtains order information input by user by operator control panel, and is controlled according to order information
It is corresponding carry cabinet opening, user delivery of cargo or/post goods.
Optionally, industrial personal computer connects and controls operator control panel by Video Graphics Array interface and industrial personal computer passes through high definition
Clear degree multimedia interface connection and control advertisement screen.
Optionally, industrial personal computer carries out wireless network connection by router and server-side.
Optionally, industrial personal computer further includes:Give tacit consent to download module.
Wherein, acquiescence download module is for periodically downloading audio and video from server-side by wireless network and playing list, and adjusts
With advertisement screen according to the setting played in order audio and video played on list.
Based on the above technical solution, optionally, audio and video determine that playing module can also be real in the following manner
Existing, optionally, audio and video determine that playing module preferably may include:User characteristics download unit, matching value computing unit and sound
Video playback unit.
Wherein, user characteristics download unit is used to order information being sent to server-side, and downloads from server-side and order
The corresponding user characteristics of information;Matching value computing unit is used to calculate the matching value of the local audio and video and user characteristics of storage,
And audio and video selection is carried out according to matching value;Audio and video playing unit, for calling advertisement screen to play the audio and video of selection.
Optionally, user characteristics include:Index 1, index 2 ..., index N, wherein N is natural number more than or equal to 1,
The matching value computing unit then picked up by oneself in cabinet includes:According to the default weight of index and index, calculated successively according to following formula
The matching value of each audio and video and user characteristics for being locally stored:Matching value=weight of * indexs 1 whether index 1 matches+refers to
The weight of * indexs 2 whether 2 matching of mark+... the weight of * indexs N whether the N matchings of+index;The corresponding sound of the maximum matching value of selection regards
Frequency is audio and video to be played.
Based on the above technical solution, optionally, audio and video determine that playing module can also be real in the following manner
Existing, optionally, audio and video determine that playing module preferably may include:Order information transmission unit, play instruction receiving unit and
Audio and video playing unit.
Wherein, order information transmission unit is used to order information being sent to server-side, to ask server-side according to order
The corresponding user characteristics of information searching, and match corresponding audio and video according to user characteristics;Instruction receiving unit is played for connecing
Receive the audio and video playing instruction that server-side issues, wherein audio and video playing instruction includes audio-video document or audio and video mark;Sound
Video playback unit, for calling advertisement screen to indicate progress audio and video playing according to audio and video playing.
Optionally, user characteristics include:Index 1, index 2 ..., index N, wherein N is natural number more than or equal to 1,
Then server-side has matching value computing unit, the matching value for calculating audio and video and user characteristics, and is carried out according to matching value
Audio and video select, and issue audio and video playing instruction to self-carry cabinet.The matching value computing unit of server-side includes:According to index and
The default weight of index calculates the matching value of each audio and video and user characteristics in server-side according to following formula successively:
The weight of * indexs 2 whether weight+index 2 of * indexs 1 matches whether matching value=index 1 matches+... * whether the N matchings of+index
The weight of index N;It is audio and video to be played to select the corresponding audio and video of maximum matching value, and issues audio and video playing instruction.
In conclusion industrial personal computer is the core for picking up by oneself cabinet, asynchronous double aobvious industry controls can be used in industrial personal computer in concrete configuration
Mainboard loads Android operation system, is realized to behaviour by Video Graphics Array (Video Graphics Array, VGA) interface
Make the control shielded, passes through high-definition multimedia (High Definition Multimedia Interface, HDMI) interface
Realize the control to advertisement screen.In addition it is also equipped with self-carry cabinet application system in Android operation system and streaming media playing is soft
Local is downloaded and are saved in part, self-carry cabinet periodically from server-side by single and audio-visual advertisement is played, and contained in list wherein playing
The playing sequence etc. of whole audio-visual advertisements of download, alternatively, self-carry cabinet downloads audio-visual advertisement from server-side in real time.
In unmanned delivery of cargo, after the completion of self-carry cabinet downloads audio-visual advertisement, self-carry cabinet application system starts streaming media playing
Software, the sequential update playlist that streaming media playing software is singly specified according to broadcasting, the industry control after the completion of playlist update
Machine by the advertisement of HDMI interface playing audio-video and projects image on advertisement screen, alternatively, streaming media playing software will be from clothes
The audio-visual advertisement of business end real-time loading is projected by HDMI interface on advertisement screen.
When there is user's delivery of cargo, user inputs order information by operator control panel, and industrial personal computer passes through the VGA that is connect with operator control panel
Interface gets order information input by user, and after industrial personal computer is interacted with server-side, industrial personal computer determines corresponding with order information
The matched audio and video of user characteristics.Self-carry cabinet is matched from the audio-visual advertisement being locally stored to be most suitable for the sound of the user and regards
Frequently, or self-carry cabinet obtains most matched audio and video from server-side in real time, industrial personal computer intercut most match the user audio and video it is wide
It accuses, and immediately projects the audio-visual advertisement on advertisement screen.It intercuts after audio-visual advertisement finishes playing, industrial personal computer control stream matchmaker
Body playout software continues to play the audio-visual advertisement of current hang.
Audio and video playing and user's operation are carried/are posted goods while integrating by a kind of self-carry cabinet that the embodiment of the present invention four provides
It is controlled on the same industrial personal computer, reduces the hardware device cost of self-carry cabinet, in addition, the industrial personal computer of self-carry cabinet is by user's operation
It carries/posts goods to associate with audio and video playing, by information sharing and big data analysis, realize delivery of cargo operator control panel and advertisement screen
Information sharing and coordinated signals, make audio-visual advertisement play it is more targeted, reached cabinet user to self-carry precisely push
The marketing effectiveness of audio-visual advertisement.
Embodiment five
It is a kind of control method for self-carry cabinet audio and video playing that the embodiment of the present invention five provides with reference to shown in figure 5a
Flow chart, this method include:
Step 410, the order information input by user for receiving at least one self-carry cabinet transmission.
The constitution element of known self-carry cabinet playing audio-video mainly has:Server-side, network, industrial personal computer, touch screen and advertisement
Screen etc., therefore pick up by oneself there is router in cabinet, and pick up by oneself the industrial personal computer of cabinet and network is accessed by router, with by network with
Server-side realizes telecommunication and interaction.Wherein, server-side provides remote service for self-carry cabinet and supports, such as audio-visual advertisement element
The storage of material, the storage of account profile and account historical shopping information, user feature analysis etc., self-carry cabinet are accessed by network and are taken
Business end, and download audio-visual advertisement resource and/or obtain the relevant informations such as user characteristics.
In addition multiple self-carry cabinets can be arranged in multiple regions in same operation website, and multiple self-carry cabinet can pass through wireless network
Be connected to same server-side, with share the server-side in all account profiles, account historical shopping information, audio-visual advertisement and
The information such as user characteristics.Therefore at least one self-carry cabinet will can be used in real time after getting order information input by user
The order information of family input is uploaded to server-side by wireless network, then server-side receives the use of at least one self-carry cabinet transmission
The order information of family input.
Step 420 extracts user characteristics corresponding with the order information.
As described above, server-side counter can release the corresponding account information of the order information according to order information, and retrieve
Account data and account history shopping information, and the account is carried out according to account profile and account historical shopping information
User feature analysis.It can thus be appreciated that optionally, after server-side receives order information, server-side can be anti-according to order information
The corresponding account information of the order information is released, and analyzes the user characteristics of account corresponding with order information in real time.
Alternatively, server-side, after user does shopping, the account profile and account historical of meeting real-time update shopping user are done shopping
Information, and user feature analysis and is more directly carried out to the account according to updated account profile and account historical shopping information
Newly, therefore in server-side the user characteristics of all accounts timely update with the shopping information variation of account.It can thus be appreciated that can
Selection of land can be extracted directly from the whole user characteristics for having analyzed completion and order after server-side receives order information
The corresponding user characteristics of information.
The user characteristics are transferred to the self-carry cabinet by step 430, or will be with the matched audio and video of the user characteristics
It forms audio and video playing instruction and is transferred to the self-carry cabinet.
After server-side extracts user characteristics corresponding with order information, user characteristics can be passed through network by server-side
It is handed down to self-carry cabinet, self-carry cabinet, which needs to execute, to be matched the audio-visual advertisement material being locally stored and user characteristics, is regarded with selected sound
Frequency and the process broadcasted.At this point, server-side need not execute the step of matching value for calculating audio and video and user characteristics.
Alternatively, after server-side extracts user characteristics corresponding with order information, server-side optionally performs matching and deposits
The step of audio-visual advertisement material and user characteristics of storage, calculates each audio and video and user corresponding with order information is special
After the matching value of sign, server-side chooses the corresponding audio and video of maximum matching value from calculated whole results, then the maximum
It is to be most suitable for the audio and video of user with corresponding audio and video are worth.Selected audio-video document can be directly handed down to self-carry by server-side
Cabinet, i.e. audio and video playing are designated as selected audio-video document, the audio-video document that self-carry cabinet load issues and broadcasting;Alternatively,
The selected corresponding mark of audio-video document can be handed down to self-carry cabinet by server-side, i.e. audio and video playing is designated as selected sound and regards
The corresponding audio and video mark of frequency file, self-carry cabinet is extracted from all audio-video documents being locally stored to be identified with the audio and video
Corresponding audio and video simultaneously play.
Based on the above technical solution, in step 420 server-side according to account profile and account historical shopping information
Analysis show that the process of user characteristics can preferably be realized by following steps:
1, server-side establishes the analysis model of user, that is, drafts a certain number of analysis indexes, and determine each index
The corresponding weight of the same index of enumerated value, wherein different user is fixed.Citing is as shown in table 1:
1 user model example of table
Index number |
Index name |
Index presets weight |
Enumerated value |
1 |
Gender |
0.1 |
It is man, female, unknown |
2 |
Whether there is or not children |
0.2 |
With and without, it is unknown |
… |
… |
… |
… |
2, according to the analysis module of user, analysis obtains user characteristics.
When picking up by oneself the order information that cabinet is inputted to server-side upload user, server-side is instead released and the order information automatically
Corresponding account information has included at least account data and account historical shopping information in account information, then is analyzed according to table 1
Model, server-side can analyze the user characteristics for obtaining the account.It is user A to be arranged according to the anti-account released of order information, then
Citing is as shown in table 2:
2 user feature analysis result example of table
User name |
Index 1 |
Index 2 |
… |
User A |
Man |
Have |
… |
In conclusion server-side obtains the corresponding user characteristics of order information according to Tables 1 and 2.
Based on the above technical solution, user characteristics can be issued to self-carry cabinet by server-side in step 430, make self-carry
Cabinet executes the matching value for calculating its audio and video and user characteristics that are locally stored and carries out audio and video selection according to matching value and broadcast
The process put.Alternatively, in step 430 server-side can be matched according to user characteristics corresponding audio and video and by the audio and video of selection text
Part forms audio and video playing instruction and is handed down to self-carry cabinet, and self-carry cabinet only executes the process of audio and video playing.Therefore it either services
It holds the process for executing calculating matching value as executive agent still to pick up by oneself cabinet and executes the process for calculating matching value as executive agent,
The calculating of matching value is all only related with audio and video and user characteristics, and does not change with the variation of executive agent, then herein
Calculating the process of matching value can preferably be realized by following steps:
1, whole audio-visual advertisement material-making labels of the executive agent to its storage.Executive agent is according to user point
The index in model is analysed, the content tab of each audio-visual advertisement material is judged and set, such as table 3:
3 audio-visual advertisement material label example of table
Audio and video material is numbered |
Audio and video material title |
Content tab |
SC001 |
XXX shavers shave and do not remain |
Label 1:Man;Label 2:Nothing;… |
SC002 |
XX 100 years is only 3 years before baby! |
Label 1:Female;Label 2:Have;… |
Wherein, the content tab number of each audio-visual advertisement material is by the finger of user characteristics in customer analysis model
It marks quantity to determine, and the index quantity in the label and user characteristics in content tab corresponds.
2, matching value calculates
All account informations carry out signature analysis all in accordance with customer analysis model shown in table 1, are used shown in table 2 with obtaining
Family signature analysis result.It is at this that user shown in each content tab of each audio-visual advertisement material in table 3 and table 2 is special
Sign is matched one by one, i.e., the label 1 in content tab is matched with user characteristics index 1, the label 2 in content tab and user
Characteristic index 2 matches, and 1 is denoted as when matching identical, mismatch is denoted as 0.Matching value is calculated with score value, and the highest audio and video of score value are wide
It accuses and is and user's advertisement the most matched.
The weight of * indexs 2 whether weight+index 2 of * indexs 1 matches whether matching value calculation formula=index 1 matches
+ ... the weight of * indexs N whether the N matchings of+index.
By taking the user A described in table 2 as an example, by all audio-visual advertisement material SC001 and the SC002 use with user A respectively
Family feature is matched, and matching result is as shown in table 4:
4 matching result example of table
Audio and video material is numbered |
Audio and video material title |
Matching value |
SC001 |
XXX shavers shave and do not remain |
1*0.1+0*0.2=0.1 |
SC002 |
XX 100 years is only 3 years before baby! |
0*0.1+1*0.2=0.2 |
In conclusion being shown according to final matching results, the audio-visual advertisement for most matching user A is that material number is
The audio and video of SC002, then industrial personal computer stop playing current advertisement immediately, intercut audio-visual advertisement material SC002.
It is a kind of schematic diagram for server-side that the embodiment of the present invention five provides, as shown, server-side packet with reference to figure 5b
It includes:Order reception module 510, characteristic extracting module 520 and information transmission modular 530.
Wherein, order reception module 510 is used to receive the order information input by user of at least one self-carry cabinet transmission;It is special
Sign extraction module 520 is for extracting user characteristics corresponding with the order information;Information transmission modular 530 is used for will be described
User characteristics are transferred to the self-carry cabinet, or will form audio and video playing instruction with the matched audio and video of the user characteristics and transmit
To the self-carry cabinet.
The control method and server-side for a kind of self-carry cabinet audio and video playing that the embodiment of the present invention five provides, when service terminates
When receiving the order information input by user of at least one self-carry cabinet transmission, it is special that server-side extracts user corresponding with order information
Sign, and user characteristics are transferred to corresponding self-carry cabinet, or audio and video playing will be formed with the matched audio and video of user characteristics and referred to
Show and is transferred to corresponding self-carry cabinet.Server-side provides remote service for numerous self-carry cabinets and supports, passes through information sharing and big number
According to analysis, so that audio-visual advertisement is played more targeted, reached the battalion for precisely pushing audio-visual advertisement to self-carry cabinet user
Sell effect.
Embodiment six
With reference to shown in figure 6a, for a kind of schematic diagram for playing audio-video system that the embodiment of the present invention six provides.As schemed
Show, which includes the self-carry cabinet as described in example IV and the server-side as described in embodiment five.
Self-carry cabinet can be used for playing audio-video advertisement and user carry/post goods.When user is inputted by picking up by oneself the operator control panel of cabinet
After hand position signal, industrial personal computer obtains order information input by user by operator control panel, and corresponding according to order information control
Carry cabinet opening, user delivery of cargo or/post goods.After user inputs hand position signal by picking up by oneself the operator control panel of cabinet, industrial personal computer passes through
Operator control panel obtains order information input by user, is additionally operable to the order information of user being sent to server-side, and determining and order
The matched audio and video of the corresponding user characteristics of information, and play out.
The constitution element of self-carry cabinet playing audio-video advertisement mainly has:Server-side, network, the industrial personal computer for picking up by oneself cabinet, operation
Screen and advertisement screen.Wherein, server-side for numerous self-carry cabinets provide remote service support, such as audio-visual advertisement material storage,
Storage, user feature analysis of subscriber data and history shopping information etc.;Cabinet is picked up by oneself by network access service end, from server-side
It downloads audio-visual advertisement resource, obtain the relevant informations such as user characteristics.
With reference to shown in figure 6b, for a kind of flow diagram for playing audio-video system that the embodiment of the present invention six provides.It should
The implementation procedure of system is as follows:
Step 1:LED high-definition liquid crystal advertisement screens are installed above self-carry cabinet operating area, pass through HDMI interface and self-carry cabinet
Industrial personal computer is connected, and is controlled by industrial personal computer.
Step 2:It is stored with audio-visual advertisement material in the server-side remotely being connect with self-carry cabinet and plays single and each
The content tab of audio-visual advertisement material.
Step 3:Cabinet regular visit server-side is picked up by oneself, to obtain audio-visual advertisement material and broadcasting list etc., and is stored in this
In the material database on ground.
Step 4:When nobody delivery of cargo, the industrial personal computer for picking up by oneself cabinet calls advertisement screen broadcasting wide according to single set sequence is played
It accuses.
Step 5:When someone picks up goods, user inputs order information by operator control panel, and the industrial personal computer for picking up by oneself cabinet is connect by VGA
Order information input by user is uploaded to server-side by mouth;Meanwhile the industrial personal computer for cabinet of picking up goods also control it is corresponding with order information
Cabinet opening is put forward, user carries/post goods.The order information is the order number or delivery of cargo code of user.
Step 6:Server-side releases the corresponding account information of order information according to order information is counter, and retrieves account letter
It is special to analyze rapidly the corresponding user of the order information according to account information for account profile in breath and account historical shopping information
Levy and be issued to the industrial personal computer of self-carry cabinet.
Step 7:The industrial personal computer for picking up by oneself cabinet calculates the local audio and video and user characteristics of storage by matching value calculation formula
Matching value, and selected according to matching value and intercutted with the most suitable audio and video of user.
Step 8:The audio-visual advertisement that industrial personal computer control pause is currently played, and advertisement is called by the ports HDMI
Screen intercut displaying select with the most suitable audio-visual advertisement of user.
Step 9:For active user audio-visual advertisement intercut displaying after, industrial personal computer continue according to set broadcasting
Audio-visual advertisement before placed in a suspend state is put in unicast, and is ready to intercut next advertisement.
Another playing audio-video system that the embodiment of the present invention six also provides.The implementation procedure of the system is as follows:
Step 1:LED high-definition liquid crystal advertisement screens are installed above self-carry cabinet operating area, pass through HDMI interface and self-carry cabinet
Industrial personal computer is connected, and is controlled by industrial personal computer.
Step 2:It is stored with audio-visual advertisement material in the server-side remotely being connect with self-carry cabinet and plays single and each
The content tab of audio-visual advertisement material.
Step 3:Cabinet regular visit server-side is picked up by oneself, to obtain audio-visual advertisement material and broadcasting list etc., and is stored in this
In the material database on ground.
Step 4:When nobody delivery of cargo, the industrial personal computer for picking up by oneself cabinet calls advertisement screen broadcasting wide according to single set sequence is played
It accuses.
Step 5:When someone picks up goods, user inputs order information by operator control panel, and the industrial personal computer for picking up by oneself cabinet is connect by VGA
Order information input by user is uploaded to server-side by mouth;Meanwhile the industrial personal computer for cabinet of picking up goods also control it is corresponding with order information
Cabinet opening is put forward, user carries/post goods.The order information is the order number or delivery of cargo code of user.
Step 6:Server-side releases the corresponding account information of order information according to order information is counter, and retrieves account letter
It is special to analyze rapidly the corresponding user of the order information according to account information for account profile in breath and account historical shopping information
Sign.
Step 7:Server-side calculates the matching value of the audio and video and user characteristics of storage by matching value calculation formula, and
It is selected and the most suitable audio and video of user according to matching value.Server-side is indicated the audio and video selected as audio and video playing
It is issued to self-carry cabinet;Alternatively, under server-side indicates the corresponding audio and video mark of the audio and video selected as audio and video playing
It is sent to self-carry cabinet.
Step 8:Industrial personal computer receives the audio and video playing instruction that server-side issues, and controls what pause was currently played
Audio-visual advertisement.When audio and video playing is designated as audio-video document, industrial personal computer directly calls advertisement screen to insert by the ports HDMI
It broadcasts and shows the audio and video;Alternatively, when audio and video playing is designated as audio and video mark, industrial personal computer is from the audio and video being locally stored
It extracts an audio and video corresponding with audio and video mark and plays.
Step 9:For active user audio-visual advertisement intercut after, industrial personal computer continue according to set broadcasting unicast
Audio-visual advertisement before putting placed in a suspend state, and be ready to intercut next advertisement.
In addition, in a kind of playing audio-video system provided by the invention, any audio and video can not also be stored by picking up by oneself in cabinet
Advertisement and broadcasting are single, but are played out by downloading audio-visual advertisement from server-side in real time.Alternatively, self-carry cabinet is receiving clothes
After the audio and video mark that business end issues, if the audio and video not corresponding with audio and video mark in being locally stored, pick up by oneself cabinet
Directly audio and video corresponding with audio and video mark are downloaded from server-side to play out.
Note that above are only presently preferred embodiments of the present invention and institute's application technology principle.It will be appreciated by those skilled in the art that
The present invention is not limited to specific embodiments described here, can carry out for a person skilled in the art it is various it is apparent variation,
It readjusts and substitutes without departing from protection scope of the present invention.Therefore, although being carried out to the present invention by above example
It is described in further detail, but the present invention is not limited only to above example, without departing from the inventive concept, also
May include other more equivalent embodiments, and the scope of the present invention is determined by scope of the appended claims.