CN104881794A - Statistical analysis system for differentiated-resolution advertisement effects - Google Patents
Statistical analysis system for differentiated-resolution advertisement effects Download PDFInfo
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- CN104881794A CN104881794A CN201410070230.5A CN201410070230A CN104881794A CN 104881794 A CN104881794 A CN 104881794A CN 201410070230 A CN201410070230 A CN 201410070230A CN 104881794 A CN104881794 A CN 104881794A
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Abstract
The invention provides a statistical analysis system for differentiated-resolution advertisement effects, wherein a novel page statistics mode is adopted in the statistical analysis system. Through recording user information, resolution of a user is extracted, thereby performing screen dividing on the page. Statistical analysis is performed on the staying time of the user on each screen, and an average staying time of the user on each screen is finally obtained. According to the final statistical result, the existing page can be optimized and adjusted so that the benefit of the advertisement on the page can be maximized.
Description
Technical field
The present invention relates to the novel statistical analysis technique of one of internet page, the operation behavior of user is added up, analyze the residence time of user in a certain region of the page.
Background technology
Statistics refers to the website statistics analytic system (or software) by specialty, the record of website access information is sorted out, and statistical study on this basis, as the rising tendency figure of website visiting amount, user's access the highest period, access maximum webpages, search engine that the residence time, user use, Chief word, incoming road, entrance, browse the fundamental analysis of the website visitation data such as the degree of depth, language used, time zone, browser kind used, period visit capacity statistical study, day section visit capacity statistical study and week moon visit capacity statistical study.Website statistics be website collect user profile, user group, strengthen link up, improve and improve Web Hosting significant.
Summary of the invention
This provides a kind of new statistical, overcoming other statistical softwares cannot the difficult problem of counting user visual focus, by the information of recording user, therefrom extract the resolution of user, thus split screen is carried out to the page, add up according to the residence time that user is shielded at each, finally draw the mean residence time that user is shielded at each.By final statistics effect, just can the existing page be optimized and be adjusted, make the advertisement of the page reach maximizing the benefits.
Accompanying drawing explanation
Fig. 1 is the systemic-function process flow diagram of differentiation resolution advertising results statistical analysis system
Fig. 2 is the workflow diagram of differentiation resolution advertising results statistical analysis system
Embodiment
Generate: fill in address, the page people that will add up the page and claim and page display position, a statistics can be generated.
Add statistics codes: in statistics, copy statistics codes, statistics codes added to and will add up in the source code of the page, line of going forward side by side upgrades.
Check statistics: after having added statistics codes, namely this page starts the information of adding up visitor, and the information of visitor is carried out statistical summaries, forms trend map.This trend map statistics effect is the mean residence time of the user under different resolution at each screen of this page.
Claims (3)
1. add up the novel method of advertiser web site statistical study for one kind, it is characterized in that recording the information of page access person and sorting out, screen resolution according to visitor is divided into some screens the advertisement page that visitor sees, and the residence time that user is shielded at each is added up, thus analyze the residence time of user at each screen, to raising and improve ad conversion rates significant.
2. according to claim 1ly according to visitor's screen resolution, the advertisement page that visitor sees is divided into some screens, it is characterized in that: be that advertisement page generates one section of statistics codes by 16816 advertisement analysis systems, statistics codes is added in the source code of advertisement page.After visitor enters the page, the screen resolution of visitor can be got, by algorithm, advertisement page be carried out cutting.The screen number that the resolution difference of user then shows is different, and the screen number that resolution is larger is fewer, and the screen number that resolution is less is more.
3. the residence time to each screen according to claim 1 is added up, it is characterized in that: according in claim 2, after screen cutting, just can identify the screen number residing for visitor of this page, record the residence time that visitor is shielded at each, then carry out Macro or mass analysis, the mean residence time that visitor is shielded at each can be drawn.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201410070230.5A CN104881794A (en) | 2014-02-28 | 2014-02-28 | Statistical analysis system for differentiated-resolution advertisement effects |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201410070230.5A CN104881794A (en) | 2014-02-28 | 2014-02-28 | Statistical analysis system for differentiated-resolution advertisement effects |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN104881794A true CN104881794A (en) | 2015-09-02 |
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Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201410070230.5A Pending CN104881794A (en) | 2014-02-28 | 2014-02-28 | Statistical analysis system for differentiated-resolution advertisement effects |
Country Status (1)
| Country | Link |
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| CN (1) | CN104881794A (en) |
Citations (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102402755A (en) * | 2010-09-10 | 2012-04-04 | 江苏紫日连锁网吧投资管理有限公司 | Method for dividing display screen for playing advertisement |
| CN102469111A (en) * | 2010-10-29 | 2012-05-23 | 国际商业机器公司 | Method and system for analyzing website access |
| CN102541848A (en) * | 2010-12-08 | 2012-07-04 | 卓望数码技术（深圳）有限公司 | Method, device, system and server for page loading based on cell phone browser |
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2014
- 2014-02-28 CN CN201410070230.5A patent/CN104881794A/en active Pending
Patent Citations (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102402755A (en) * | 2010-09-10 | 2012-04-04 | 江苏紫日连锁网吧投资管理有限公司 | Method for dividing display screen for playing advertisement |
| CN102469111A (en) * | 2010-10-29 | 2012-05-23 | 国际商业机器公司 | Method and system for analyzing website access |
| CN102541848A (en) * | 2010-12-08 | 2012-07-04 | 卓望数码技术（深圳）有限公司 | Method, device, system and server for page loading based on cell phone browser |
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| WD01 | Invention patent application deemed withdrawn after publication | ||
| WD01 | Invention patent application deemed withdrawn after publication |
Application publication date: 20150902 |