CN104866493A - Method and device for increasing exposure rate of information - Google Patents
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- CN104866493A CN104866493A CN201410063058.0A CN201410063058A CN104866493A CN 104866493 A CN104866493 A CN 104866493A CN 201410063058 A CN201410063058 A CN 201410063058A CN 104866493 A CN104866493 A CN 104866493A
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Abstract
The invention relates to a method and a device for increasing the exposure rate of information. The method comprises steps as follows: determining whether exposure rate increasing treatment is performed on information related to a received query word or not; if the exposure rate increasing treatment is performed on the information related to the received query word, checking whether query frequency of historical query data related to the query word is higher than or equal to a first threshold value or not; if the query frequency of the historical query data related to the query word is higher than or equal to the first threshold value, determining candidate information on the basis of historical presentation data related to the query word; on the basis of basic data of all the candidate information and historical presentation data of an information block to which all the candidate information belongs, estimating presentation quality parameters of all the candidate information; taking the candidate information with the highest estimated presentation quality parameter as recommended information, and recommending the recommended information to a candidate presentation queue so as to facilitate overall presentation competition treatment with the highest estimated presentation quality parameter taken as the presentation quality parameter of the recommended information. With the adoption of the method, the exposure rate of the information is increased, more presentation chances are provided for different information within unit time, and the user experience is improved.
Description
Technical field
The present invention relates to field of computer technology, relate more specifically to a kind of method and apparatus promoting the exposure rate of information.
Background technology
Along with the development of Internet service, there is increasing all kinds of business on the internet, such as advertising message business etc.For the information service on internet, the exposure of information or represent be information spinner (such as, advertiser) realize the basic guarantee of advertising message effect, being the fundamental purpose of search information spinner customization intention and competitive price, is also the basis of information spinner realized value.But in the information Ask-Bid System design of reality, need the balance simultaneously considering Efficiency and fairness, because justice is the accreditation to potentiality in essence, lifting will be brought to the efficiency in future.Problem in reality is, the intention of a lot of information spinner customization represent in performance widely different.On the one hand, some brand-new design, the better intention of prospective earnings efficiency can not get effectively representing, on the other hand, but some information that Income declined along with the time once obtaining representing but constantly are demonstrated in systems in which, and the maximization like this for efficiency and income all brings negative effect.
For the problems referred to above of the information service of internet, the present invention proposes a kind of solution promoting the exposure rate of information, for the shortcoming of existing scheme, the present invention mainly solves following problem:
Can Efficiency and fairness be taken into account, go out more to represent chance to different information in unit interval inner conversion, avoid outshining othersOne branch of the tree is particularly thriving;
By providing more more options space, create more polynary Consumer's Experience by the diversity of information, the conversion ratio avoiding repeated fatigue to bring reduces; And
According to history demonstrating data, do dynamic conditioning to representing chance, under the prerequisite ensureing least disadvantage,
Increase information exposure rate.
Summary of the invention
In order to promote the exposure rate of the information be not demonstrated, fundamental purpose of the present invention is to provide a kind of method and apparatus promoting the exposure rate of information.
In order to solve the problems of the technologies described above, the object of the invention is to be achieved through the following technical solutions:
The invention provides a kind of method promoting the exposure rate of information, comprising: determine whether to promote for the information and executing exposure rate relevant to the query word received to process; If so, then check whether the enquiry frequency of the historical query data be associated with this query word is more than or equal to first threshold; If so, then based on the history demonstrating data relevant to described query word, candidate information is determined; Based on the history demonstrating data of the information group belonging to the master data of all candidate informations and all candidate informations, that estimates all candidate informations represents mass parameter; And recommend to candidate as recommendation information represent queue using having the highest candidate information representing mass parameter estimated, to carry out entirety using this highest mass parameter that represents estimated represent competition process as the mass parameter that represents of this recommendation information.
The method comprises further: if the enquiry frequency of the historical query data be associated with this query word is less than first threshold, then abandon exposure rate and promote process.
The method comprises further: represent if this recommendation information represents in competition process to obtain in entirety, then what this recommendation information is represented representing of obtaining in process at this mass parameter is defined as this recommendation information initially represents mass parameter.
Wherein, determine whether to promote to process for the information and executing exposure rate be not demonstrated relevant to the query word received to comprise further: based on the historical query data relevant with described query word, obtain adjustment parameter; And based on the random number that described adjustment parameter and system produce, determine whether to promote for the information and executing exposure rate be not demonstrated relevant to the query word received to process.
Wherein, based on the history demonstrating data relevant to described query word, determine candidate information, comprise further: search sky level and represent the history demonstrating data be associated with this query word that number of times is less than Second Threshold; Further, the information corresponding with the history demonstrating data found is defined as candidate information.
Wherein, described information comprise following one of at least: represent the information of number of times below predetermined value, the information of predetermined region, the information of scheduled time slot.
Present invention also offers a kind of device promoting the exposure rate of information, comprising: the first determination module, processing for determining whether to promote for the information and executing exposure rate be not demonstrated relevant to the query word received; Checking module, for checking whether the enquiry frequency of the historical query data be associated with this query word is more than or equal to first threshold; Second determination module, for based on the history demonstrating data relevant to described query word, determines candidate information; Estimate module, for the history demonstrating data based on the information group belonging to the master data of all candidate informations and all candidate informations, that estimates all candidate informations represents mass parameter; Recommending module, for recommending to candidate as recommendation information represent queue to carry out entirety using this highest mass parameter that represents estimated represent competition process as the mass parameter that represents of this recommendation information using having candidate information that estimate the highest represent mass parameter.
In said device, checking module is configured to further: if the enquiry frequency of the historical query data be associated with this query word is less than first threshold, then abandon exposure rate and promote process.
Described device comprises further: represent mass parameter determination module, represent if represent in competition process to obtain in entirety for this recommendation information, then what this recommendation information is represented representing of obtaining in process at this mass parameter is defined as this recommendation information initially represents mass parameter.
In said device, the first determination module comprises further: obtain submodule, for based on the historical query data relevant to described query word, obtains adjustment parameter; And first determines submodule, for the random number produced based on described adjustment parameter and system, determine whether to promote for the information and executing exposure rate be not demonstrated relevant to the query word received to process.
In said device, the second determination module comprises further: search submodule, represents for searching sky level the history demonstrating data be associated with this query word that number of times is less than Second Threshold; Further, second determines submodule, for the information corresponding with the history demonstrating data found is defined as candidate information.
Compared with prior art, there is following beneficial effect in technical scheme according to the present invention: according to history demonstrating data, dynamic conditioning is done to representing chance, under the prerequisite ensureing least disadvantage, increase information exposure rate, provides simultaneously and more represents chance to different information and improve Consumer's Experience within the unit interval.
Above-mentioned explanation is only the general introduction of technical solution of the present invention, in order to technological means of the present invention can be better understood, and can be implemented according to the content of instructions, and can become apparent, below especially exemplified by the specific embodiment of the present invention to allow above and other objects of the present invention, feature and advantage.
Accompanying drawing explanation
By reading hereafter detailed description of the preferred embodiment, various other advantage and benefit will become cheer and bright for those of ordinary skill in the art.Accompanying drawing only for illustrating the object of preferred implementation, and does not think limitation of the present invention.And in whole accompanying drawing, represent identical parts by identical reference symbol.In the accompanying drawings:
Fig. 1 is the process flow diagram of the method for the exposure rate promoting information according to an embodiment of the invention; And
Fig. 2 is the structural drawing of the device of the exposure rate promoting information according to an embodiment of the invention.
Embodiment
Below with reference to accompanying drawings exemplary embodiment of the present disclosure is described in more detail.Although show exemplary embodiment of the present disclosure in accompanying drawing, however should be appreciated that can realize the disclosure in a variety of manners and not should limit by the embodiment set forth here.On the contrary, provide these embodiments to be in order to more thoroughly the disclosure can be understood, and complete for the scope of the present disclosure can be conveyed to those skilled in the art.
Below with reference to the accompanying drawings, the technical scheme that the present invention improves is described in detail.
As shown in Figure 1, Fig. 1 is the process flow diagram of the method for the exposure rate promoting information according to an embodiment of the invention.
In step S110 place, determine whether to promote for the information and executing exposure rate be not demonstrated relevant to the query word received to process.
Specifically, method of the present invention, after receiving query word, needs first to determine whether to promote for the information and executing exposure rate be not demonstrated relevant to the query word received to process.Also for inquiry request each time, can perform exposure rate and promote process, but it is lower to cash efficiency like this, the result namely may regretting deeply expectation larger represents chance too much, thus reduces the efficiency of whole system.Therefore, once can judge for each inquiry request, is carried out exposure rate needing in system and promote the rate control of process within the scope of one, such as, the rate control of inquiry request and total inquiry request that selected participation exposure rate promotes process is for being no more than 5%.Should be appreciated that, this ratio can adjust according to demand.
Specifically, at server end, there is the historical query database that stores historical query data, utilize the historical query data in this database, the historical requests information of each query word can be provided, thus the adjustment parameter that the information and executing exposure rate be not demonstrated of whether being correlated with for this query word promotes process can be obtained.
Specifically, based on the historical requests data relevant to described inquiry, obtain adjustment parameter; Based on the random number that described adjustment parameter and system produce, determine whether to promote for the information and executing exposure rate be not demonstrated relevant to the inquiry received to process.
More specifically, first, based on the historical query data relevant to described inquiry, adjustment parameter is obtained.Such as, the benchmark of adjustment parameter can be set to 1.0, and on the basis of benchmark 1.0, according to historical requests data (can be but be not limited to the frequency of inquiring about and clicking rate etc.), can be, but not limited to use following formula to carry out adjustment and estimate thus obtains and adjust parameter:
Adjustment parameter=1.0+alpha* clicking rate+beta*log (gama/ frequency) formula 1
In formula, such as alpha=0.2, beta=0.3, gama=1000;
Then, based on the random number that described adjustment parameter and system produce, determine whether to promote for the information and executing exposure rate be not demonstrated relevant to the inquiry received to process.
Specifically, such as, random number can use and is uniformly distributed, and (such as, target rate is 5%, and being parameter is 20 be uniformly distributed) generates, thus makes its net result meet target rate recited above (5%).Certainly, should be appreciated that, random number also can use other modes to generate.
Then, as mentioned above, based on random number, net result is made to meet target rate; Then based on adjustment parameter, can obtain and determine whether that the information and executing exposure rate be not demonstrated for relevant to the inquiry received promotes the judgment threshold processed, this judgment threshold=target rate * adjusts parameter.Thus determine whether to promote for the information and executing exposure rate be not demonstrated relevant to the inquiry received to process based on this judgment threshold.
Such as, when this judgment threshold is more than or equal to 5%, determine to promote for the information and executing exposure rate be not demonstrated relevant to the inquiry received to process; When this judgment threshold is less than 5%, determine that not performing exposure rate for the information be not demonstrated relevant to the inquiry received promotes and process.Should be appreciated that and can select other threshold value as required and be not limited to above-mentioned concrete threshold value.
For example, such as, need the information represented can be advertising message, can determine whether that performing exposure rate for the advertising message be not demonstrated relevant to the query word received promotes and process.In other words, first, based on the historical requests data relevant to described inquiry, adjustment parameter is obtained; Then, based on the random number that described adjustment parameter and system produce, determine whether that performing exposure rate for the advertising message be not demonstrated relevant to the inquiry received promotes and process.
According to embodiments of the invention, described information can comprise following one of at least: represent the information of number of times below predetermined value, the information of predetermined region, the information of scheduled time slot.Such as, information can be the advertising message etc. representing the advertising message of number of times below 10 times, Beijing.Should be appreciated that, information of the present invention also can be the information of other types.
If determining in step 110 place to promote for the information and executing exposure rate be not demonstrated relevant to this query word received processes, then in step 120 place, check whether the enquiry frequency of the historical query data be associated with this query word is more than or equal to first threshold.First threshold can be such as: twice per hour.
Specifically, the enquiry frequency of the historical query data be associated with this query word is checked.If enquiry frequency is higher, be such as more than or equal to per hour twice, then the method enters into step 130.If enquiry frequency is lower, be such as less than per hour twice, then the method terminates.
Should be appreciated that, first threshold is not limited to above numerical value, but can choose any suitable numerical value as required as first threshold.
Next, in step 130 place, based on the history demonstrating data relevant to described query word, determine candidate information.
Specifically, in the database of the history demonstrating data set up in advance, search the history demonstrating data relevant to this query word, determine the history demonstrating data be associated with this query word that sky level represents number of times and is less than Second Threshold.Such as, Second Threshold can be 10 times.In other words search and determine to represent every day the history demonstrating data be associated with this query word that number of times is less than 10 times, and the information corresponding with the history demonstrating data found is defined as candidate information.Should be appreciated that, that also can determine other times level represents the history demonstrating data be associated with this query word that number of times is less than certain threshold value.Such as, all levels (seven days) represent number of times and are less than 70 times or 60 hours and represent number of times and be less than 25 times etc.
Such as, in relevant to this query word " special purchases for the New Year gift package " history demonstrating data, the sky level of Information ID " A1234123 ", Information ID " A1231312 " and Information ID " A1343141 " represents number of times and is less than Second Threshold (such as, 10 times), thus these three information are defined as candidate information.
After determining candidate information, in step 140 place, based on the history demonstrating data of the information group belonging to the master data of all candidate informations and all candidate informations, that estimates all candidate informations represents mass parameter.
Specifically, based on the history demonstrating data of the information group belonging to the master data of all candidate informations and all candidate informations, that estimates all candidate informations represents mass parameter.
Such as, Information ID " A1234123 ", Information ID " A1231312 " belong to an information group " G111223 ", and Information ID " A1343141 " belongs to another information group " G222121 ".Inquire about the various master datas of above-mentioned three candidate informations, and other the history demonstrating datas with group Information ID inquired about in above-mentioned two the information groups belonging to them, what the history demonstrating data of each Information ID comprised each Information ID represents mass parameter, and the mass parameter that represents the highest from each information group represents mass parameter as estimating of the candidate information in this group.Such as, by information group " G111223 " such as the highest represent mass parameter a(information A represent mass parameter) alternatively estimating of information (Information ID " A1234123 ", Information ID " A1231312 ") represent mass parameter a.By in information group " G222121 " such as the highest represent mass parameter b(information b represent mass parameter) alternatively estimating of information (Information ID " A1343141 ") represent mass parameter b.
Then, in step 150 place, just there is the highest candidate information representing mass parameter estimated recommend to candidate as recommendation information and represent queue, to carry out entirety using this highest mass parameter that represents estimated represent competition process as the mass parameter that represents of this recommendation information.
Accept above-mentioned example, such as, if parameter a is greater than parameter b, then represents mass parameter using having estimate the highest (parameter candidate information a) recommends to candidate as recommendation information and represents in queue.
Specifically, can by there is estimate the highest representing the Information ID " A1234123 " of the candidate information of mass parameter a, Information ID " A1231312 " all recommends to candidate and represents in queue.
Alternatively, also by the mode of poll, once only the information recommendation of in multiple candidate information can be represented in queue to candidate.
Should be appreciated that, also can make to realize the information recommendation of in multiple candidate information to represent in queue to candidate with other appropriate means.To carry out entirety using the highest mass parameter that represents that this is estimated represent competition process as the mass parameter that represents of this recommendation information.
It is choose in the candidate result on basis that sorts that entirety represents competition process.For search advertisements information, first, to give a mark according to pre-defined rule to entering advertising message that entirety represents competition process and to sort, such as, arranging from big to small according to score value.Such as, the standard of search advertisements information sorting such as can be determined by two parts: advertising creative quality, the auction price of keyword.That is, ordering score=advertising creative quality * keyword auction price.Next, calculating pushes away a left side and filter result.This step is similar to classification, and high-quality advertisement is pushed away a left side, is filtered by bad ad.Finally, depend on business demand, advertising message is represented.Such as, but might not be that all advertisements all can be represented, search advertisements be generally 3, left sides, 8, right side result.
Thus by the scheme of the exposure rate of lifting information of the present invention, the information of improving enters the chance that entirety represents competition process, and the information that finally improves is by the chance finally represented.
Present invention also offers a kind of device promoting the exposure rate of information.As shown in Figure 2, Fig. 2 is structure Figure 200 of the device of the exposure rate promoting information according to an embodiment of the invention.
Device 200 can comprise: the first determination module 210, checking module 220, second determination module 230, estimate module 240 and recommending module 250.
Wherein, the first determination module 210 may be used for determining whether to promote for the information and executing exposure rate be not demonstrated relevant to the query word received to process.
According to the embodiment of the application, the first determination module 210 may further include: obtain submodule 211 and first and determine submodule 212.Wherein obtaining submodule 211 may be used for based on the historical query data relevant to described query word, obtains adjustment parameter; And first determines that submodule 212 may be used for the random number produced based on described adjustment parameter and system, determines whether to promote for the information and executing exposure rate be not demonstrated relevant to the query word received to process.
Checking module 220 may be used for checking whether the enquiry frequency of the historical query data be associated with this query word is more than or equal to first threshold.
In one embodiment, checking module 220 can be configured to further: if the enquiry frequency of the historical query data be associated with this query word is less than first threshold, then abandon exposure rate and promote process.First threshold can be such as: twice per hour.
Second determination module 230 may be used for, based on the history demonstrating data relevant to described query word, determining candidate information.
According to the embodiment of the application, the second determination module 230 may further include: search submodule 231 and second and determine submodule 232.Wherein, search submodule 231 to may be used for searching sky level and represent the history demonstrating data be associated with this query word that number of times is less than Second Threshold; Further, second determines that submodule 232 may be used for the information corresponding with the history demonstrating data found to be defined as candidate information.
Estimate the history demonstrating data that module 240 may be used for based on the information group belonging to the master data of all candidate informations and all candidate informations, that estimates all candidate informations represents mass parameter.
Recommending module 250 may be used for recommending to candidate as recommendation information represent queue to carry out entirety using this highest mass parameter that represents estimated represent competition process as the mass parameter that represents of this recommendation information using having candidate information that estimate the highest represent mass parameter.
According to the embodiment of the application, device 200 can also comprise and comprising further: represent mass parameter determination module (not shown), if this module may be used for this recommendation information and represents in competition process to obtain in entirety and represent, then what this recommendation information is represented representing of obtaining in process at this mass parameter is defined as this recommendation information initially represents mass parameter.
The embodiment of the modules included by device of the present invention described by Fig. 2 is corresponding with the embodiment of the step in method of the present invention, owing to being described in detail Fig. 1, so in order to not fuzzy the present invention, be no longer described the detail of modules at this.
Intrinsic not relevant to any certain computer, virtual system or miscellaneous equipment with display at this algorithm provided.Various general-purpose system also can with use based on together with this teaching.According to description above, the structure constructed required by this type systematic is apparent.In addition, the present invention is not also for any certain programmed language.It should be understood that and various programming language can be utilized to realize content of the present invention described here, and the description done language-specific is above to disclose preferred forms of the present invention.
In instructions provided herein, describe a large amount of detail.But can understand, embodiments of the invention can be put into practice when not having these details.In some instances, be not shown specifically known method, structure and technology, so that not fuzzy understanding of this description.
Similarly, be to be understood that, in order to simplify the disclosure and to help to understand in each inventive aspect one or more, in the description above to exemplary embodiment of the present invention, each feature of the present invention is grouped together in single embodiment, figure or the description to it sometimes.But, the method for the disclosure should be construed to the following intention of reflection: namely the present invention for required protection requires feature more more than the feature clearly recorded in each claim.Or rather, as claims below reflect, all features of disclosed single embodiment before inventive aspect is to be less than.Therefore, the claims following embodiment are incorporated to this embodiment thus clearly, and wherein each claim itself is as independent embodiment of the present invention.
Those skilled in the art are appreciated that and adaptively can change the module in the client in embodiment and they are arranged in one or more clients different from this embodiment.Block combiner in embodiment can be become a module, and multiple submodule or subelement or sub-component can be put them in addition.Except at least some in such feature and/or process or unit be mutually repel except, any combination can be adopted to combine all processes of all features disclosed in this instructions (comprising adjoint claim, summary and accompanying drawing) and so disclosed any method or client or unit.Unless expressly stated otherwise, each feature disclosed in this instructions (comprising adjoint claim, summary and accompanying drawing) can by providing identical, alternative features that is equivalent or similar object replaces.
In addition, those skilled in the art can understand, although embodiments more described herein to comprise in other embodiment some included feature instead of further feature, the combination of the feature of different embodiment means and to be within scope of the present invention and to form different embodiments.Such as, in the following claims, the one of any of embodiment required for protection can use with arbitrary array mode.
All parts embodiment of the present invention with hardware implementing, or can realize with the software module run on one or more processor, or realizes with their combination.It will be understood by those of skill in the art that the some or all functions of some or all parts be loaded with in the client of sequence network address that microprocessor or digital signal processor (DSP) can be used in practice to realize according to the embodiment of the present invention.The present invention can also be embodied as part or all equipment for performing method as described herein or device program (such as, computer program and computer program).Realizing program of the present invention and can store on a computer-readable medium like this, or the form of one or more signal can be had.Such signal can be downloaded from internet website and obtain, or provides on carrier signal, or provides with any other form.
The present invention will be described instead of limit the invention to it should be noted above-described embodiment, and those skilled in the art can design alternative embodiment when not departing from the scope of claims.In the claims, any reference symbol between bracket should be configured to limitations on claims.Word " comprises " not to be got rid of existence and does not arrange element in the claims or step.Word "a" or "an" before being positioned at element is not got rid of and be there is multiple such element.The present invention can by means of including the hardware of some different elements and realizing by means of the computing machine of suitably programming.In the unit claim listing some devices, several in these devices can be carry out imbody by same hardware branch.Word first, second and third-class use do not represent any order.Can be title by these word explanations.
Claims (11)
1. promote a method for the exposure rate of information, it is characterized in that, comprising:
Determine whether to promote for the information and executing exposure rate relevant to the query word received to process;
If so, then check whether the enquiry frequency of the historical query data be associated with this query word is more than or equal to first threshold;
If so, then based on the history demonstrating data relevant to described query word, candidate information is determined;
Based on the history demonstrating data of the information group belonging to the master data of all candidate informations and all candidate informations, that estimates all candidate informations represents mass parameter; And
Recommend to candidate as recommendation information represent queue using having the highest candidate information representing mass parameter estimated, to carry out entirety using this highest mass parameter that represents estimated represent competition process as the mass parameter that represents of this recommendation information.
2. method according to claim 1, is characterized in that, comprises further:
If the enquiry frequency of the historical query data be associated with this query word is less than first threshold, then abandons exposure rate and promote process.
3. method according to claim 1, is characterized in that, comprises further:
If this recommendation information represents in competition process to obtain in entirety and represents, then what this recommendation information is represented representing of obtaining in process at this mass parameter is defined as this recommendation information initially represents mass parameter.
4. method according to claim 1, is characterized in that, determines whether to promote to process for the information and executing exposure rate be not demonstrated relevant to the query word received to comprise further:
Based on the historical query data relevant to described query word, obtain adjustment parameter; And
Based on the random number that described adjustment parameter and system produce, determine whether to promote for the information and executing exposure rate be not demonstrated relevant to the query word received to process.
5. method according to claim 1, is characterized in that, based on the history demonstrating data relevant to described query word, determines candidate information, comprises further:
Search sky level and represent the history demonstrating data be associated with this query word that number of times is less than Second Threshold; Further,
The information corresponding with the history demonstrating data found is defined as candidate information.
6. the method according to any one of claim 1-5, is characterized in that, described information comprise following one of at least: represent the information of number of times below predetermined value, the information of predetermined region, the information of scheduled time slot.
7. promote a device for the exposure rate of information, it is characterized in that, comprising:
First determination module, processes for determining whether to promote for the information and executing exposure rate be not demonstrated relevant to the query word received;
Checking module, for checking whether the enquiry frequency of the historical query data be associated with this query word is more than or equal to first threshold;
Second determination module, for based on the history demonstrating data relevant to described query word, determines candidate information;
Estimate module, for the history demonstrating data based on the information group belonging to the master data of all candidate informations and all candidate informations, that estimates all candidate informations represents mass parameter;
Recommending module, for recommending to candidate as recommendation information represent queue to carry out entirety using this highest mass parameter that represents estimated represent competition process as the mass parameter that represents of this recommendation information using having candidate information that estimate the highest represent mass parameter.
8. device according to claim 7, is characterized in that, checking module is configured to further:
If the enquiry frequency of the historical query data be associated with this query word is less than first threshold, then abandons exposure rate and promote process.
9. device according to claim 7, is characterized in that, comprises further:
Represent mass parameter determination module, represent if represent in competition process to obtain in entirety for this recommendation information, then what this recommendation information is represented representing of obtaining in process at this mass parameter is defined as this recommendation information initially represents mass parameter.
10. device according to claim 7, is characterized in that, the first determination module comprises further:
Obtain submodule, for based on the historical query data relevant to described query word, obtain adjustment parameter; And
First determines submodule, for the random number produced based on described adjustment parameter and system, determines whether to promote for the information and executing exposure rate be not demonstrated relevant to the query word received to process.
11. devices according to claim 7, is characterized in that, the second determination module comprises further:
Searching submodule, representing for searching sky level the history demonstrating data be associated with this query word that number of times is less than Second Threshold; Further,
Second determines submodule, for the information corresponding with the history demonstrating data found is defined as candidate information.
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| CN201410063058.0A CN104866493B (en) | 2014-02-24 | 2014-02-24 | A kind of method and apparatus for the exposure rate promoting information |
| PCT/CN2014/094298 WO2015124024A1 (en) | 2014-02-24 | 2014-12-19 | Method and device for promoting exposure rate of information, method and device for determining value of search word |
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| CN105183856A (en) * | 2015-09-08 | 2015-12-23 | 百度在线网络技术（北京）有限公司 | Method and device for evaluating information content quality |
| CN106844615A (en) * | 2017-01-18 | 2017-06-13 | 广州优视网络科技有限公司 | A kind of method and apparatus for recommending to increase exposure coverage rate while application |
| WO2018223280A1 (en) * | 2017-06-06 | 2018-12-13 | 深圳市东信时代信息技术有限公司 | Apparatus and method for adjusting advertisement exposure rate based on real-time bidding |
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| CN102034191A (en) * | 2009-09-25 | 2011-04-27 | 林楠桂 | Collective advertising method for electronic commerce |
| US20110231241A1 (en) * | 2010-03-18 | 2011-09-22 | Yahoo! Inc. | Real-time personalization of sponsored search based on predicted click propensity |
| KR101049516B1 (en) * | 2010-10-29 | 2011-07-15 | 김수현 | Advertise exposure ranking management system and method using limit bidding |
| CN103562945A (en) * | 2011-05-31 | 2014-02-05 | 乐天株式会社 | Advertising system, advertising system control method, program, and information storage medium |
| CN102508883A (en) * | 2011-10-17 | 2012-06-20 | 上海聚力传媒技术有限公司 | Method, device and equipment for determining display information in association with multimedia |
| KR20130120277A (en) * | 2012-04-25 | 2013-11-04 | 김인회 | Method for advertising of related homepage of keyword |
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| CN105183856A (en) * | 2015-09-08 | 2015-12-23 | 百度在线网络技术（北京）有限公司 | Method and device for evaluating information content quality |
| CN106844615A (en) * | 2017-01-18 | 2017-06-13 | 广州优视网络科技有限公司 | A kind of method and apparatus for recommending to increase exposure coverage rate while application |
| CN106844615B (en) * | 2017-01-18 | 2020-07-14 | 广州优视网络科技有限公司 | Method and device for recommending applications and increasing exposure coverage rate |
| WO2018223280A1 (en) * | 2017-06-06 | 2018-12-13 | 深圳市东信时代信息技术有限公司 | Apparatus and method for adjusting advertisement exposure rate based on real-time bidding |
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