CN104834698A - Information pushing method and device - Google Patents
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- CN104834698A CN104834698A CN201510204755.8A CN201510204755A CN104834698A CN 104834698 A CN104834698 A CN 104834698A CN 201510204755 A CN201510204755 A CN 201510204755A CN 104834698 A CN104834698 A CN 104834698A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/30—Information retrieval; Database structures therefor; File system structures therefor of unstructured textual data
- G06F16/33—Querying
- G06F16/3331—Query processing
- G06F16/3332—Query translation
- G06F16/3338—Query expansion
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/30—Information retrieval; Database structures therefor; File system structures therefor of unstructured textual data
- G06F16/33—Querying
- G06F16/335—Filtering based on additional data, e.g. user or group profiles
- G06F16/337—Profile generation, learning or modification
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/953—Querying, e.g. by the use of web search engines
- G06F16/9535—Search customisation based on user profiles and personalisation
Abstract
The invention discloses an information pushing method and an information pushing device. According to one embodiment, the method comprises the following steps of acquiring the search behavior characteristics of a user in a first site, wherein the search behavior characteristics comprise a search keyword characteristic and/or a click characteristic; acquiring the search behavior characteristics, which are different from those in the first site, of the user in a second site; generating a pushing keyword based on the search behavior characteristics in the first site and the search behavior characteristics in the second site; searching information in the first site and/or the second site and pushing a research result to the user based on the pushing keyword. According to the embodiment, the personalized information pushing is realized, and the retrieval time is saved.
Description
Technical field
The application relates to field of computer technology, is specifically related to Internet technical field, particularly relates to information-pushing method and device.
Background technology
Information pushing, is also called " Web broadcast ", is by certain technical standard or agreement, and the information needed by regularly transmitting user on the internet reduces a technology of information overload.Information advancing technique to user by active push information, can be reduced user on network, search for institute's time spent.
Existing information pushing strategy is usually based on the behavior (especially click behavior) of user in a website; and fail to utilize user in the behavior of other websites; thus there is user behavior related data under-utilized, information pushing is difficult to personalized problem.
Summary of the invention
The object of the application is the information-pushing method and the device that propose a kind of improvement, solves the technical matters that above background technology part is mentioned.
First aspect, this application provides a kind of information-pushing method, and described method comprises: obtain the search behavior feature of user at the first website, and wherein, search behavior feature comprises search keyword feature and/or click feature; Obtain described user and be different from the search behavior feature of the second website of the first website; Based on described first website search behavior characteristic sum described in the search behavior feature of the second website, generate propelling movement keyword; Based on described propelling movement keyword, in described first website and/or the second website, carry out information search and push Search Results to described user.
In certain embodiments, described search keyword feature comprises following at least one item: search word, the synonym of described search word, the near synonym of described search word of described user's input.
In certain embodiments, described in the described search behavior characteristic sum based on described first website, the search behavior feature of the second website, generates propelling movement keyword, comprising: based on the search behavior feature of described first website, generates the first propelling movement keyword; Based on the search behavior feature of described second website, generate the second propelling movement keyword; Based on described first propelling movement keyword and the second propelling movement keyword, generate propelling movement keyword.
In certain embodiments, the described search behavior feature based on described first website, generate the first propelling movement keyword, comprising: the search keyword feature in the search behavior feature of described first website is resolved, generate the search word set relevant to search keyword feature; Click feature in the search behavior feature of described first website is resolved, generates the search word set relevant to click feature; Based on the described search word set relevant to search keyword feature and the described search word set relevant with click feature, generate the first propelling movement keyword.
In certain embodiments, described click feature in the search behavior feature of described first website to be resolved, generate the search word set relevant to click feature, comprise: based on described click feature, obtain the click object of described user, wherein said click object comprises following at least one item: picture, video, word, website links; Described click object is resolved, generates the search word set relevant to click feature.
In certain embodiments, the described search behavior feature based on described second website, generate the second propelling movement keyword, comprising: the search keyword feature in the search behavior feature of described second website is resolved, generate the search word set relevant to search keyword feature; Click feature in the search behavior feature of described second website is resolved, generates the search word set relevant to click feature; Based on the described search word set relevant to search keyword feature and the described search word set relevant with click feature, generate the second propelling movement keyword.
In certain embodiments, described based on described propelling movement keyword, in described first website and/or the second website, carry out information search and push Search Results to described user, comprising: the search behavior feature obtaining user's owning user group; Based on the search behavior feature of described customer group, generate customer group propelling movement keyword; Based on described propelling movement keyword and described customer group propelling movement keyword, in described first website and/or the second website, carry out information search and push Search Results to described user.
Second aspect, this application provides a kind of information push-delivery apparatus, and described device comprises: the first acquiring unit, is configured for and obtains the search behavior feature of user at the first website, and wherein, search behavior feature comprises search keyword feature and/or click feature; Second acquisition unit, is configured for and obtains described user and be different from the search behavior feature of the second website of the first website; Generation unit, is configured for the search behavior feature of the second website described in the search behavior characteristic sum based on described first website, generates propelling movement keyword; Retrieval unit, is configured for based on described propelling movement keyword, carries out information search and push Search Results to described user in described first website and/or the second website.
In certain embodiments, described search keyword feature comprises following at least one item: search word, the synonym of described search word, the near synonym of described search word of described user's input.
In certain embodiments, described generation unit comprises: the first generation module, is configured for the search behavior feature based on described first website, generates the first propelling movement keyword; Second generation module, is configured for the search behavior feature based on described second website, generates the second propelling movement keyword; Summarizing module, is configured for based on described first propelling movement keyword and the second propelling movement keyword, generates propelling movement keyword.
In certain embodiments, described first generation module comprises: search keyword feature analyzing sub-module, be configured for and the search keyword feature in the search behavior feature of described first website is resolved, generate the search word set relevant to search keyword feature; Click feature analyzing sub-module, is configured for and resolves the click feature in the search behavior feature of described first website, generate the search word set relevant to click feature; Generate submodule, be configured for based on the described search word set relevant to search keyword feature and the described search word set relevant with click feature, generate the first propelling movement keyword.
In certain embodiments, described click feature analyzing sub-module is configured for further: based on described click feature, obtains the click object of described user, and wherein said click object comprises following at least one item: picture, video, word, website links; Described click object is resolved, generates the search word set relevant to click feature.
In certain embodiments, described second generation module comprises: search keyword feature analyzing sub-module, be configured for and the search keyword feature in the search behavior feature of described second website is resolved, generate the search word set relevant to search keyword feature; Click feature analyzing sub-module, is configured for and resolves the click feature in the search behavior feature of described second website, generate the search word set relevant to click feature; Generate submodule, be configured for based on the described search word set relevant to search keyword feature and the described search word set relevant with click feature, generate the second propelling movement keyword.
In certain embodiments, described retrieval unit comprises further: acquisition module, is configured for the search behavior feature obtaining user's owning user group; Customer group propelling movement keyword generation module, is configured for the search behavior feature based on described customer group, generates customer group propelling movement keyword; Retrieval module, is configured for based on described propelling movement keyword and described customer group propelling movement keyword, carries out information search and push Search Results to described user in described first website and/or the second website.
The information-pushing method that the application provides and device, by obtaining user in the first website and the search behavior feature of the second website being different from the first website, propelling movement keyword is generated subsequently based on these search behavior features, last based on propelling movement keyword, in the first website and/or the second website, carry out information search and push Search Results to described user, make use of user behavior information more fully, thus achieve the information pushing being imbued with personalization, also save retrieval time.
Accompanying drawing explanation
By reading the detailed description done non-limiting example done with reference to the following drawings, the other features, objects and advantages of the application will become more obvious:
Fig. 1 is the exemplary system architecture figure that the application can be applied to wherein;
Fig. 2 is the process flow diagram of an embodiment of information-pushing method according to the application;
Fig. 3 is the schematic diagram of an application scenarios of information-pushing method according to the application;
Fig. 4 is the process flow diagram of another embodiment of information-pushing method according to the application;
Fig. 5 is the schematic diagram of the Another application scene of information-pushing method according to the application;
Fig. 6 is the structural representation of an embodiment of information push-delivery apparatus according to the application.
Embodiment
Below in conjunction with drawings and Examples, the application is described in further detail.Be understandable that, specific embodiment described herein is only for explaining related invention, but not the restriction to this invention.It also should be noted that, for convenience of description, in accompanying drawing, illustrate only the part relevant to Invention.
It should be noted that, when not conflicting, the embodiment in the application and the feature in embodiment can combine mutually.Below with reference to the accompanying drawings and describe the application in detail in conjunction with the embodiments.
Fig. 1 shows the exemplary system architecture 100 can applying the embodiment of the present application.
As shown in Figure 1, system architecture 100 can comprise terminal device 101,102,103, network 104 and server 105.Network 104 is in order at terminal device 101, the medium providing communication link between 102,103 and server 105.Network 104 can comprise various connection type, such as wired, wireless communication link or fiber optic cables etc.
User can use terminal device 101,102,103 mutual by network 104 and server 105, to receive or to send message etc.Terminal device 101,102,103 can be provided with the application of various telecommunication customer end, such as do shopping class application, search class application, JICQ, mailbox client, social platform software etc.
Terminal device 101,102,103 can be various electronic equipment, include but not limited to smart mobile phone, panel computer, E-book reader, MP3 player (Moving Picture ExpertsGroup Audio Layer III, dynamic image expert compression standard audio frequency aspect 3), MP4 (Moving Picture Experts Group Audio Layer IV, dynamic image expert compression standard audio frequency aspect 4) player, pocket computer on knee and desk-top computer etc.
Server 105 can be to provide the server of various service, such as, to the background server that the application of shopping class, search class application etc. on terminal device 101,102,103 provides support.The process such as server can store the data received, analysis, and result is fed back to terminal device.
It should be noted that, the information-pushing method that the embodiment of the present application provides can be performed by terminal device 101,102,103, also can be performed by server 105, information push-delivery apparatus can be arranged in terminal device 101,102,103, also can be arranged in server 105.
Should be appreciated that, the number of the terminal device in Fig. 1, network and server is only schematic.According to realizing needs, the terminal device of arbitrary number, network and server can be had.
Continue with reference to figure 2, show the flow process 200 of an embodiment of the information-pushing method according to the application.Described information-pushing method, comprises the following steps:
Step 201, obtains the search behavior feature of user at the first website.
In the present embodiment, the electronic equipment (terminal device such as shown in Fig. 1 or server) that user uses from this locality or can remotely obtain the search behavior feature of user at the first website (such as search website).Specifically, when above-mentioned electronic equipment is exactly the background server supported the first website, it directly can obtain above-mentioned search behavior feature from this locality; And when above-mentioned electronic equipment is terminal device, it can obtain the search behavior feature of user by wired connection mode or radio connection from the background server supported the first website.Above-mentioned radio connection includes but not limited to 3G/4G connection, WiFi connection, bluetooth connection, WiMAX connection, Zigbee connection, UWB (ultra wideband) connection and other radio connection developed known or future now.
Here, above-mentioned search behavior feature can comprise search keyword feature and/or click feature.Wherein, above-mentioned search keyword feature can comprise the derivative words of the user's search word that uses and this search word when searching for.Particularly, the derivative words of this search word can comprise following at least one item: the synonym of this search word, and such as, search word " child " can have synonym " children "; The near synonym of this search word, such as, search word " Chinese medicine " can have near synonym " herbal medicine "; The expansion word of this search word, such as, search word " flu " can have the expansion word of " fever " or " influenza " and so on.And above-mentioned click feature can comprise the click location of user or click the description or sign that object etc. carries out.Particularly, above-mentioned click object can be each item of information site page directly showing or shows as Search Results, and it such as can include but not limited to, picture, video, word, website links etc.
Step 202, obtains user and is being different from the search behavior feature of the second website of the first website.
In the present embodiment, the electronic equipment used user obtains user after the search behavior feature of the first website (such as search website), and above-mentioned electronic equipment can continue to obtain user and be different from the search behavior feature of the second website (such as shopping website) of the first website.Wherein, as described above, search behavior feature can comprise search keyword feature and/or click feature.
Step 203, based on the search behavior feature of search behavior characteristic sum second website of the first website, generates propelling movement keyword.
In the present embodiment, the electronic equipment that user uses can carry out Macro or mass analysis to the search behavior feature of above-mentioned user at the first website and the search behavior feature at the second website, generate propelling movement keyword, this propelling movement keyword will be used in the follow-up information pushing for above-mentioned user.
Exemplarily, because search behavior feature can comprise search keyword feature and/or click feature, then can analyze respectively above-mentioned search keyword feature and click feature, obtain propelling movement keyword.Such as, the search word " child " that search keyword feature comprises and synonym " children ", can directly as propelling movement keyword.The description of the click object to user that click feature comprises, such as " block toy ", also can as propelling movement keyword.Finally, gathering the propelling movement keyword obtained can comprise: " child ", " children " and " block toy ".
Step 204, based on propelling movement keyword, carries out information search and pushes Search Results to described user in the first website and/or the second website.
In the present embodiment, using the propelling movement keyword generated in step 203 as search word, information search can be carried out in the first website and/or the second website, then searching for the information pushing that obtains to above-mentioned user.Such as, can based on above-mentioned propelling movement keyword " child ", " children " and " block toy ", search for, and return Search Results to user in the second website (such as shopping website).
In some optional implementations of the present embodiment, the step 203 generating propelling movement keyword can be carried out as follows: first, based on the search behavior feature of the first website, generates the first propelling movement keyword; Secondly, based on the search behavior feature of the second website, generate the second propelling movement keyword; Finally, based on above-mentioned first propelling movement keyword and the second propelling movement keyword, generate propelling movement keyword.
Specifically, the first or second propelling movement keyword can be generated as follows: first, the search keyword feature in the search behavior feature of the above-mentioned first or second website is resolved, generate the search word set relevant to search keyword feature; Secondly, the click feature in the search behavior feature of the above-mentioned first or second website is resolved, generates the search word set relevant to click feature; Finally, based on the above-mentioned search word set relevant to search keyword feature and the above-mentioned search word set relevant with click feature, generation first or second propelling movement keyword is gathered.
In some optional implementations of the present embodiment, the parsing of click feature can be carried out as follows:
First, based on click feature, obtain the click object of user.Wherein, above-mentioned click such as, to liking each item of information that site page shows, picture, video, word, website links etc.
Then, above-mentioned click object is resolved, generate the search word set relevant to click feature.Such as, if click object to comprise picture or video, then search word can be obtained according to the title of picture or video; If click object to comprise website links, then can obtain search word according to the relevant character in website links.
Continue a schematic diagram of the application scenarios see Fig. 3, Fig. 3 being information-pushing method according to the present embodiment.As shown in the label 301 in Fig. 3, user's initial landing search engine web site, and have input search word " children ".Then, as shown in label 302, above-mentioned user enters shopping website, have input search word " cold drug " in this shopping website, and clicks " clinical thermometer " picture occurred in result of page searching.At this moment, propelling movement keyword " children ", " child ", " cold drug ", " clinical thermometer " can be obtained, as shown in label 303.Finally, as shown in label 304, with above-mentioned propelling movement keyword as search word, the information search on backstage can be proceeded in above-mentioned shopping website, obtains result for retrieval information and be pushed to above-mentioned user.
Method that above-described embodiment of the application provides extracts propelling movement keyword by gathering user in the search behavior feature of different website, pushed information is gone out again with propelling movement keyword retrieval, achieve information pushing targetedly, also save the retrieval time of user.
With further reference to Fig. 4, it illustrates the flow process 400 of another embodiment of information-pushing method.The flow process 400 of this information-pushing method, comprises the following steps:
Step 401, obtains the search behavior feature of user at the first website.
In the present embodiment, the electronic equipment (terminal device such as shown in Fig. 1 or server) that user uses from this locality or can remotely obtain the search behavior feature of user at the first website (such as search website).Here, above-mentioned search behavior feature can comprise search keyword feature and/or click feature.Wherein, above-mentioned search keyword feature can comprise the derivative words of the user's search word that uses and this search word when searching for.And above-mentioned click feature can comprise the click location of user or click the description or sign that object etc. carries out.
Step 402, obtains user and is being different from the search behavior feature of the second website of the first website.
In the present embodiment, the electronic equipment used user obtains user after the search behavior feature of the first website (such as search website), and above-mentioned electronic equipment can continue to obtain user and be different from the search behavior feature of the second website (such as shopping website) of the first website.
Step 403, based on the search behavior feature of search behavior characteristic sum second website of the first website, generates propelling movement keyword.
In the present embodiment, the electronic equipment that user uses can carry out Macro or mass analysis to the search behavior feature of above-mentioned user at the first website and the search behavior feature at the second website, generate propelling movement keyword, this propelling movement keyword will be used in the follow-up information pushing for above-mentioned user.
Step 404, obtains the search behavior feature of user's owning user group.
In the present embodiment, for user, the customer group belonging to it can comprise following at least one item: the customer group of phone contacts's formation of user, and this customer group can be obtained by the telephone communication record in the mobile terminal of above-mentioned user; The customer group that good friend in the immediate communication tool (such as QQ, micro-letter etc.) of user is formed, this customer group can be obtained by the contact person record of immediate communication tool; The customer group that the user employing identical search word is formed, such as, the multiple users employing identical search word " cold drug " can form customer group.
After obtaining the customer group belonging to user, the search behavior feature of each user in this customer group can be obtained accordingly, then carry out Macro or mass analysis, obtain the search behavior feature of whole customer group.The mode obtaining the search behavior feature of certain particular user can see the description of step 201 above, no longer superfluously to chat at this.
Step 405, based on the search behavior feature of customer group, generates customer group propelling movement keyword.
In the present embodiment, the search keyword feature that the search behavior feature of customer group comprises can be resolved, generate the search word set relevant to search keyword feature; Then, the click feature in above-mentioned search behavior feature is resolved, generate the search word set relevant to click feature; Finally, based on the above-mentioned search word set relevant to search keyword feature and the above-mentioned search word set relevant with click feature, gather and generate customer group propelling movement keyword.
Step 406, based on propelling movement keyword and customer group propelling movement keyword, carries out information search and pushes Search Results to user in the first website and/or the second website.
In the present embodiment, using propelling movement keyword and customer group propelling movement keyword as search word, information search can be carried out in the first website and/or the second website, then searching for the information pushing that obtains to above-mentioned user.
In the present embodiment, the step 401 in above-mentioned realization flow, step 402, step 403 and step 406 are substantially identical with the step 201 in previous embodiment, step 202, step 203 and step 204 respectively, do not repeat them here.
As can be seen from Figure 4, the embodiment corresponding with Fig. 2 has had more the step 404 obtaining the search behavior feature of user's owning user group and the step 405 generating customer group propelling movement keyword based on the search behavior feature of customer group unlike the flow process 400 of, the information-pushing method in the present embodiment.By the step 404 and 405 increased, the scheme that the present embodiment describes can introduce more user's relevant search data, thus realizes targetedly and more abundant and comprehensive information pushing.
Continue a schematic diagram of the application scenarios see Fig. 5, Fig. 5 being information-pushing method according to the present embodiment.As shown in the label 501 in Fig. 5, user A initial landing search engine site, and have input search word " children ".Then, as shown in label 502, above-mentioned user A enters shopping website, have input search word " cold drug " in this shopping website, and clicks " clinical thermometer " picture occurred in result of page searching.At this moment, can obtain for the propelling movement keyword " children " of user A, " child ", " cold drug ", " clinical thermometer ", as shown in label 503.Meanwhile, as shown in label 504, because user B also employs search word " children " in search engine site, therefore, user A and user B is considered to belong to identical customer group, and user B also uses search word " effervescent tablet ".Then, as shown in label 505, gather propelling movement keyword and the customer group propelling movement keyword of user A, following search word can be obtained: " children ", " child ", " cold drug ", " clinical thermometer ", " effervescent tablet "; Finally, the information search that above-mentioned search word proceeds backstage in shopping website can be recycled, obtain result for retrieval information and be pushed to above-mentioned user A.
With further reference to Fig. 6, as the realization to method shown in above-mentioned each figure, this application provides an a kind of embodiment of information push-delivery apparatus, this device embodiment is corresponding with the embodiment of the method shown in Fig. 2, and this device specifically can be applied in various electronic equipment.
As shown in Figure 6, the information push-delivery apparatus 600 described in the present embodiment comprises: the first acquiring unit 601, second acquisition unit 602, generation unit 603 and retrieval unit 604.Wherein, the first acquiring unit 601 is configured for and obtains the search behavior feature of user at the first website, and wherein, search behavior feature comprises search keyword feature and/or click feature; Second acquisition unit 602 is configured for and obtains above-mentioned user and be different from the search behavior feature of the second website of the first website; Generation unit 603 is configured for the search behavior feature of above-mentioned second website of search behavior characteristic sum based on above-mentioned first website, generates propelling movement keyword; Retrieval unit 604 is configured for based on above-mentioned propelling movement keyword, carries out information search and push Search Results to above-mentioned user in above-mentioned first website and/or the second website.
In the present embodiment, the first acquiring unit 601 of information push-delivery apparatus 600 from this locality or can remotely obtain the search behavior feature of user at the first website (such as search website).Specifically, when above-mentioned information push-delivery apparatus 600 is positioned on the background server supported the first website, the first acquiring unit 601 directly can obtain above-mentioned search behavior feature from server this locality; And when information push-delivery apparatus 600 is positioned on the terminal device that user uses, the first acquiring unit 601 can obtain the search behavior feature of user from the background server supported the first website by wired connection mode or radio connection.Here, above-mentioned search behavior feature can comprise search keyword feature and/or click feature.
In the present embodiment, obtain user after the search behavior feature of the first website (such as search website) at the first acquiring unit 601, second acquisition unit 602 can continue to obtain user and be different from the search behavior feature of the second website (such as shopping website) of the first website.
In the present embodiment, the generation unit 603 of information push-delivery apparatus 600 can carry out Macro or mass analysis to the search behavior feature that the search behavior feature of the first acquiring unit 601 acquisition and second acquisition unit 602 obtain, generate propelling movement keyword, this propelling movement keyword will be used in the follow-up information pushing for above-mentioned user.
In the present embodiment, the propelling movement keyword that the retrieval unit 604 of information push-delivery apparatus 600 can generate above-mentioned generation unit 603 is as search word, information search is carried out in the first website and/or the second website, then searching for the information pushing that obtains to above-mentioned user.
In an Alternate embodiments of the present embodiment, the retrieval unit 604 of above-mentioned information push-delivery apparatus 600 comprises further: acquisition module (not shown), is configured for the search behavior feature obtaining user's owning user group; Customer group pushes and uses keyword generation module (not shown), is configured for the search behavior feature based on above-mentioned customer group, generates customer group propelling movement keyword; Retrieval module (not shown), is configured for based on above-mentioned propelling movement keyword and above-mentioned customer group propelling movement keyword, carries out information search and push Search Results to above-mentioned user in the first website and/or the second website.
It will be understood by those skilled in the art that above-mentioned information push-delivery apparatus 600 also comprises some other known features, such as processor, storeies etc., in order to unnecessarily fuzzy embodiment of the present disclosure, these known structures are not shown in figure 6.
Unit involved in the embodiment of the present application or module can be realized by the mode of software, also can be realized by the mode of hardware.Described unit or module also can be arranged within a processor, such as, can be described as: a kind of processor comprises the first acquiring unit, second acquisition unit, generation unit and retrieval unit.Wherein, the title of these unit does not form the restriction to this unit itself under certain conditions, and such as, the first acquiring unit can also be described to " be configured for and obtain the unit of user in the search behavior feature of the first website ".
As another aspect, present invention also provides a kind of computer-readable recording medium, this computer-readable recording medium can be the computer-readable recording medium comprised in device described in above-described embodiment; Also can be individualism, be unkitted the computer-readable recording medium allocated in terminal.Described computer-readable recording medium stores more than one or one program, and described program is used for performance description in the information-pushing method of the application by one or more than one processor.
More than describe and be only the preferred embodiment of the application and the explanation to institute's application technology principle.Those skilled in the art are to be understood that, invention scope involved in the application, be not limited to the technical scheme of the particular combination of above-mentioned technical characteristic, also should be encompassed in when not departing from described inventive concept, other technical scheme of being carried out combination in any by above-mentioned technical characteristic or its equivalent feature and being formed simultaneously.The technical characteristic that such as, disclosed in above-mentioned feature and the application (but being not limited to) has similar functions is replaced mutually and the technical scheme formed.
Claims (14)
1. an information-pushing method, is characterized in that, described method comprises:
Obtain the search behavior feature of user at the first website, wherein, search behavior feature comprises search keyword feature and/or click feature;
Obtain described user and be different from the search behavior feature of the second website of the first website;
Based on described first website search behavior characteristic sum described in the search behavior feature of the second website, generate propelling movement keyword;
Based on described propelling movement keyword, in described first website and/or the second website, carry out information search and push Search Results to described user.
2. method according to claim 1, is characterized in that, described search keyword feature comprises following at least one item: search word, the synonym of described search word, the near synonym of described search word of described user's input.
3. method according to claim 1, is characterized in that, the search behavior feature of the second website described in the described search behavior characteristic sum based on described first website, generates propelling movement keyword, comprising:
Based on the search behavior feature of described first website, generate the first propelling movement keyword;
Based on the search behavior feature of described second website, generate the second propelling movement keyword;
Based on described first propelling movement keyword and the second propelling movement keyword, generate propelling movement keyword.
4. method according to claim 3, is characterized in that, the described search behavior feature based on described first website, generates the first propelling movement keyword, comprising:
Search keyword feature in the search behavior feature of described first website is resolved, generates the search word set relevant to search keyword feature;
Click feature in the search behavior feature of described first website is resolved, generates the search word set relevant to click feature;
Based on the described search word set relevant to search keyword feature and the described search word set relevant with click feature, generate the first propelling movement keyword.
5. method according to claim 4, is characterized in that, describedly resolves the click feature in the search behavior feature of described first website, generates the search word set relevant to click feature, comprising:
Based on described click feature, obtain the click object of described user, wherein said click object comprises following at least one item: picture, video, word, website links;
Described click object is resolved, generates the search word set relevant to click feature.
6. method according to claim 3, is characterized in that, the described search behavior feature based on described second website, generates the second propelling movement keyword, comprising:
Search keyword feature in the search behavior feature of described second website is resolved, generates the search word set relevant to search keyword feature;
Click feature in the search behavior feature of described second website is resolved, generates the search word set relevant to click feature;
Based on the described search word set relevant to search keyword feature and the described search word set relevant with click feature, generate the second propelling movement keyword.
7., according to the method one of claim 1-6 Suo Shu, it is characterized in that, described based on described propelling movement keyword, in described first website and/or the second website, carry out information search and push Search Results to described user, comprising:
Obtain the search behavior feature of user's owning user group;
Based on the search behavior feature of described customer group, generate customer group propelling movement keyword;
Based on described propelling movement keyword and described customer group propelling movement keyword, in described first website and/or the second website, carry out information search and push Search Results to described user.
8. an information push-delivery apparatus, is characterized in that, described device comprises:
First acquiring unit, is configured for and obtains the search behavior feature of user at the first website, and wherein, search behavior feature comprises search keyword feature and/or click feature;
Second acquisition unit, is configured for and obtains described user and be different from the search behavior feature of the second website of the first website;
Generation unit, is configured for the search behavior feature of the second website described in the search behavior characteristic sum based on described first website, generates propelling movement keyword;
Retrieval unit, is configured for based on described propelling movement keyword, carries out information search and push Search Results to described user in described first website and/or the second website.
9. information push-delivery apparatus according to claim 8, is characterized in that, described search keyword feature comprises following at least one item: search word, the synonym of described search word, the near synonym of described search word of described user's input.
10. information push-delivery apparatus according to claim 8, is characterized in that, described generation unit comprises:
First generation module, is configured for the search behavior feature based on described first website, generates the first propelling movement keyword;
Second generation module, is configured for the search behavior feature based on described second website, generates the second propelling movement keyword;
Summarizing module, is configured for based on described first propelling movement keyword and the second propelling movement keyword, generates propelling movement keyword.
11. information push-delivery apparatus according to claim 10, is characterized in that, described first generation module comprises:
Search keyword feature analyzing sub-module, is configured for and resolves the search keyword feature in the search behavior feature of described first website, generates the search word set relevant to search keyword feature;
Click feature analyzing sub-module, is configured for and resolves the click feature in the search behavior feature of described first website, generate the search word set relevant to click feature;
Generate submodule, be configured for based on the described search word set relevant to search keyword feature and the described search word set relevant with click feature, generate the first propelling movement keyword.
12. information push-delivery apparatus according to claim 11, is characterized in that, described click feature analyzing sub-module is configured for further:
Based on described click feature, obtain the click object of described user, wherein said click object comprises following at least one item: picture, video, word, website links;
Described click object is resolved, generates the search word set relevant to click feature.
13. information push-delivery apparatus according to claim 10, is characterized in that, described second generation module comprises:
Search keyword feature analyzing sub-module, is configured for and resolves the search keyword feature in the search behavior feature of described second website, generates the search word set relevant to search keyword feature;
Click feature analyzing sub-module, is configured for and resolves the click feature in the search behavior feature of described second website, generate the search word set relevant to click feature;
Generate submodule, be configured for based on the described search word set relevant to search keyword feature and the described search word set relevant with click feature, generate the second propelling movement keyword.
14. one of-13 described information push-delivery apparatus according to Claim 8, it is characterized in that, described retrieval unit comprises further:
Acquisition module, is configured for the search behavior feature obtaining user's owning user group;
Customer group propelling movement keyword generation module, is configured for the search behavior feature based on described customer group, generates customer group propelling movement keyword;
Retrieval module, is configured for based on described propelling movement keyword and described customer group propelling movement keyword, carries out information search and push Search Results to described user in described first website and/or the second website.
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| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201510204755.8A CN104834698A (en) | 2015-04-27 | 2015-04-27 | Information pushing method and device |
| PCT/CN2015/090068 WO2016173185A1 (en) | 2015-04-27 | 2015-09-21 | Information pushing method and apparatus |
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| CN201510204755.8A CN104834698A (en) | 2015-04-27 | 2015-04-27 | Information pushing method and device |
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| CN104834698A true CN104834698A (en) | 2015-08-12 |
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| CN201510204755.8A Pending CN104834698A (en) | 2015-04-27 | 2015-04-27 | Information pushing method and device |
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| WO (1) | WO2016173185A1 (en) |
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