CN104769624A - 基于实体的广告定向 - Google Patents

基于实体的广告定向 Download PDF

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Publication number
CN104769624A
CN104769624A CN201380057422.6A CN201380057422A CN104769624A CN 104769624 A CN104769624 A CN 104769624A CN 201380057422 A CN201380057422 A CN 201380057422A CN 104769624 A CN104769624 A CN 104769624A
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CN
China
Prior art keywords
entity
advertisement
search
user
search query
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Pending
Application number
CN201380057422.6A
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English (en)
Chinese (zh)
Inventor
吉迪恩·沃尔德
凯瑟琳·库欣
托马斯·克里斯坦·威尔·齐乌斯
格雷戈里·马修·马拉
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Google LLC
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Google LLC
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Google LLC filed Critical Google LLC
Publication of CN104769624A publication Critical patent/CN104769624A/zh
Pending legal-status Critical Current

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Classifications

    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0255—Targeted advertisements based on user history
    • G06Q30/0256—User search

Landscapes

  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Strategic Management (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)
  • Operations Research (AREA)
  • Tourism & Hospitality (AREA)
  • Computing Systems (AREA)
CN201380057422.6A 2012-10-31 2013-10-22 基于实体的广告定向 Pending CN104769624A (zh)

Applications Claiming Priority (5)

Application Number Priority Date Filing Date Title
US201261720950P 2012-10-31 2012-10-31
US61/720,950 2012-10-31
US13/781,541 US20140122234A1 (en) 2012-10-31 2013-02-28 Entity based advertisement targeting
US13/781,541 2013-02-28
PCT/US2013/066219 WO2014070530A1 (en) 2012-10-31 2013-10-22 Entity based advertisement targeting

Publications (1)

Publication Number Publication Date
CN104769624A true CN104769624A (zh) 2015-07-08

Family

ID=50548240

Family Applications (1)

Application Number Title Priority Date Filing Date
CN201380057422.6A Pending CN104769624A (zh) 2012-10-31 2013-10-22 基于实体的广告定向

Country Status (6)

Country Link
US (1) US20140122234A1 (https=)
EP (1) EP2915122A4 (https=)
KR (1) KR102212155B1 (https=)
CN (1) CN104769624A (https=)
IN (1) IN2015DN03817A (https=)
WO (1) WO2014070530A1 (https=)

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN117474598A (zh) * 2023-10-16 2024-01-30 百度在线网络技术（北京）有限公司 广告搜索方法、模型训练方法及装置

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US9251285B2 (en) * 2013-03-15 2016-02-02 TeamUp, Oy Method, a system and a computer program product for scoring a profile in social networking system
US20140278983A1 (en) * 2013-03-15 2014-09-18 Microsoft Corporation Using entity repository to enhance advertisement display
US9311414B2 (en) * 2013-06-14 2016-04-12 Google Inc. Systems and methods of selecting content based on aggregate entity co-occurrence
US11194818B1 (en) * 2014-05-19 2021-12-07 Google Llc Promoting social media content in search
US9954813B2 (en) * 2015-02-20 2018-04-24 Victory Square Media Inc. Method and system for facilitating publication of a media file at a scheduled time
US20170287012A1 (en) * 2016-03-31 2017-10-05 Criteo, SA Application Customization Based on User Data

Citations (5)

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US20090204598A1 (en) * 2008-02-08 2009-08-13 Microsoft Corporation Ad retrieval for user search on social network sites
US20100174709A1 (en) * 2008-12-18 2010-07-08 Hansen Andrew S Methods For Searching Private Social Network Data
CN101802787A (zh) * 2007-08-20 2010-08-11 费斯布克公司 在社交网络中确定广告目标
CN102279872A (zh) * 2010-06-10 2011-12-14 微软公司 搜索结果驱动的查询意图标识
CN102737332A (zh) * 2010-12-14 2012-10-17 微软公司 使广告客户竞价抽象对象

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AU2001273111A1 (en) * 2000-06-30 2002-01-14 Anthony Romito Method and apparatus for a GIS based search engine utilizing real time advertising
US20050149538A1 (en) * 2003-11-20 2005-07-07 Sadanand Singh Systems and methods for creating and publishing relational data bases
US20080147655A1 (en) * 2006-10-10 2008-06-19 Alok Sinha Virtual network of real-world entities
US7860859B2 (en) * 2007-06-01 2010-12-28 Google Inc. Determining search query statistical data for an advertising campaign based on user-selected criteria
JP4953474B2 (ja) * 2009-07-28 2012-06-13 ヤフー株式会社 Ｓｎｓサイト紹介サーバ及び、ｓｎｓサイト紹介方法
KR20110032878A (ko) * 2009-09-24 2011-03-30 김석기 Sns 프로그램에서 구현되는 키워드 광고방법 및 시스템
KR20120118605A (ko) * 2011-04-19 2012-10-29 에스케이플래닛 주식회사 소셜 네트워크 기반의 광고 서비스 제공 시스템 및 이를 이용한 방법
US9183310B2 (en) * 2012-06-12 2015-11-10 Microsoft Technology Licensing, Llc Disambiguating intents within search engine result pages
KR20120088635A (ko) * 2012-06-27 2012-08-08 주식회사 내일비 버킷리스트를 기반으로 하는 사회관계망 서비스 상 맞춤형 광고를 제공하는 비즈니스 방법.
US9104787B2 (en) * 2012-12-14 2015-08-11 Microsoft Technology Licensing, Llc Augmenting search results with relevant third-party application content

Patent Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN101802787A (zh) * 2007-08-20 2010-08-11 费斯布克公司 在社交网络中确定广告目标
US20090204598A1 (en) * 2008-02-08 2009-08-13 Microsoft Corporation Ad retrieval for user search on social network sites
US20100174709A1 (en) * 2008-12-18 2010-07-08 Hansen Andrew S Methods For Searching Private Social Network Data
CN102279872A (zh) * 2010-06-10 2011-12-14 微软公司 搜索结果驱动的查询意图标识
CN102737332A (zh) * 2010-12-14 2012-10-17 微软公司 使广告客户竞价抽象对象

Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN117474598A (zh) * 2023-10-16 2024-01-30 百度在线网络技术（北京）有限公司 广告搜索方法、模型训练方法及装置
CN117474598B (zh) * 2023-10-16 2025-04-08 百度在线网络技术（北京）有限公司 广告搜索方法、模型训练方法及装置

Also Published As

Publication number Publication date
WO2014070530A1 (en) 2014-05-08
KR102212155B1 (ko) 2021-02-04
US20140122234A1 (en) 2014-05-01
EP2915122A1 (en) 2015-09-09
EP2915122A4 (en) 2016-06-15
KR20150083866A (ko) 2015-07-20
IN2015DN03817A (https=) 2015-10-02

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Address after: California, USA

Applicant after: Google Inc.

Address before: California, USA

Applicant before: Google Inc.

RJ01 Rejection of invention patent application after publication
RJ01 Rejection of invention patent application after publication

Application publication date: 20150708