CN104717100B - A kind of method and system of monitoring information object - Google Patents
A kind of method and system of monitoring information object Download PDFInfo
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- CN104717100B CN104717100B CN201310676399.0A CN201310676399A CN104717100B CN 104717100 B CN104717100 B CN 104717100B CN 201310676399 A CN201310676399 A CN 201310676399A CN 104717100 B CN104717100 B CN 104717100B
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Abstract
The present invention proposes a kind of method and system of monitoring information object, when information object exposes, including：If user does not receive to forbid to follow the trail of DNT agreements, search user the affiliated domain of monitoring server in the terminal cookie；If search less than the cookie in one affiliated domain of monitoring server of generation；If user receives DNT agreements, cookie is not searched；The request included or not comprising cookie is sent to monitoring server；After monitoring server monitors request, it is recorded as single exposure and updates impression；If including cookie in request, the cookie in the request is preserved simultaneously；Independent access person's UV quantity is calculated according to the impression of record and the cookie preserved.The present invention can be realized in the case where certain customers receive DNT agreements, the dispensing effect of accurate measurements information object.
Description
Technical field
The present invention relates to technical field of Internet information, more particularly to a kind of method and system of monitoring information object.
Background technology
In a network environment, putting person is by information object（Such as advertisement, network surveying, ballot, election）Lead on network
Cross first party（Such as media, certain website etc.）, it is necessary to which independent third party is monitored to independent dispensing effect during dispensing, monitoring
Index generally include expose quantity, independent access person（Unique Visitor, UV）Quantity, the independent visit at least exposing n times
The person's of asking quantity（N+）, arrival rate etc..It is insincere for putting person if relying solely on the data of first party offer
's.For example, advertiser A launches advertisement on media M, the report of media is thought to have 5000 independent access persons to see this wide
Accuse, and advertiser can not verify whether the fact is such.In order to solve the above problems, third party adds in information object launch process
Enter monitoring code, count first party and the index of putting person both sides' care, the dispensing effect using monitoring result as information object
Neutral assessment.
The detection method of existing information object is the code implant on the dispensing page of information object.Information object exposes
Make the code of implantation in visiting terminal（Or browser）Upper implantation cookie（Cookie refers to some websites to distinguish user
Identity, carry out session tracking and be stored in the data on user local terminal）, while initiated to third party monitoring server
Request comprising cookie, the server record are single exposure, and according to comprising cookie count the data such as UV, generation report
Table.This method is limited by cookie principles, and place domain and domain where server can only be included when initiating to ask to server
Identical cookie（For example, renren.com is a domain, miaozhen.com is another domain）, therefore, supervised to third party
It can only be included and domain identical cookie where third party monitoring server when surveying server request.
The use of above-mentioned monitoring method is followed the trail of due to forbidding（Do Not Track, DNT）The popularization of agreement and be limited.According to
This agreement, user can choose whether to include cookie in request is sent to third party monitoring server.If user connects
By DNT agreements, then cookie is not included when browser is initiated and asked to third party monitoring server, i.e. third party remains to monitor
To exposure, but because the user for receiving DNT does not have cookie, the data such as UV can not be calculated.Receive DNT in only fraction of subscribers
In the case of, current third party monitoring system remains to not receive the number such as flow rate calculation UV caused by DNT user to most of
According to overall effect will not be by too big influence.And if DNT is widely accepted, such as set as the acquiescence of major browsers
To put, third party monitoring system can only monitor to expose to flow caused by most of user, and because these users are sent to
Cookie is not included in the request of tripartite's monitoring server, therefore whether the user that can not confirm current exposure occurs is with sending out before
The user of raw exposure is identical, also just can not the data such as accurate statistics UV.
The content of the invention
The purpose of the present invention is to propose to a kind of method and system of monitoring information object, DNT can be received in certain customers
The dispensing effect of accurate measurements information object in the case of agreement.
In order to achieve the above object, the present invention proposes a kind of method of monitoring information object, when information object exposes,
Including：
If user does not receive to forbid to follow the trail of DNT agreements, search user the affiliated domain of monitoring server in the terminal
cookie；If search less than the cookie in one affiliated domain of monitoring server of generation；If user receives DNT agreements, do not look into
Look for cookie；
The request included or not comprising cookie is sent to monitoring server；
After monitoring server monitors request, it is recorded as single exposure and updates impression；If included in request
Cookie, then the cookie in the request is preserved simultaneously；
Independent access person's UV quantity is calculated according to the impression of record and the cookie preserved.
Preferably, the calculating UV quantity is：
UV quantity=θ × includes the cookie quantity of duplicate removal in cookie exposure；
Wherein, θ=total exposure number/includes cookie impression.
This method also includes：Arrival rate is calculated according to the UV quantity, the arrival rate is the UV quantity with all using
The ratio of amount amount.
This method also includes：
The UV quantity at least exposing n times is calculated according to the impression of the record and the cookie preserved；Wherein, N is big
In the natural number equal to 1.
Preferably, the UV quantity of the calculating at least exposure n times is：The UV quantity=θ × at least exposing n times includes
The UV quantity of n times is at least exposed in cookie exposure；
Wherein, θ=total exposure number/includes cookie impression.
Preferably, index set in advance is also included in the request of the transmission；This method also includes：
Preserve the index set in advance；
Preset according to calculating the impression of the record, the cookie preserved and the index set in advance
Index identical UV quantity.
Preferably, the calculating index identical UV quantity set in advance is：The index phase set in advance
Same UV quantity=θ × includes index identical UV quantity set in advance described in cookie exposure；
Wherein, θ=total exposure number/impression containing cookie.
Preferably, the index set in advance is browser type, OS Type, unit type, the dispensing page
One or more of corresponding identifier.
This method also includes：Preserve the time for sending the request or place.
The invention also provides a kind of system of monitoring information object, it is characterised in that comprises at least：
Implanted device, for when information object exposes, judging that user does not receive to forbid following the trail of DNT agreements, search and use
Family in the terminal the cookie in the affiliated domain of monitoring server or generate an affiliated domain of monitoring server cookie, to monitoring
Server sends the request for including cookie；Judge that user receives DNT agreements；Sent to monitoring server and do not include cookie
Request；
Monitoring server, for receiving the request from implanted device；It is recorded as single exposure and updates impression；Judge
Go out in request and include cookie, preserve the cookie in request；Calculated according to the impression of record and the cookie preserved only
Vertical visitor's UV quantity.
Preferably, the monitoring server is specifically used for：
According to formula UV quantity ,=θ × includes the cookie quantity calculating UV quantity of duplicate removal in cookie exposure；
Wherein, θ=total exposure number/includes cookie impression.
Preferably, the monitoring server is additionally operable to：
Arrival rate is calculated according to the UV quantity.
Preferably, the monitoring server is additionally operable to：
The UV quantity at least exposing n times is calculated according to the impression of the record and the cookie preserved；Wherein, N is big
In the natural number equal to 1.
Preferably, the monitoring server is additionally operable to：
Preserve index set in advance；According to the impression of the record, the cookie preserved and index set in advance
Calculate index identical UV quantity set in advance.
Preferably, the monitoring server is additionally operable to：
Preserve the time for sending the request or place.
The present invention searches user institute and taken in the terminal with monitoring when user does not receive DNT agreements and information object exposes
Be engaged in the affiliated domain identical cookie of device, if searched less than one cookie of generation, so as to realize in certain customers' receiving
In the case of DNT agreements, the dispensing effect of accurate measurements information object.
Brief description of the drawings
The accompanying drawing in the embodiment of the present invention is illustrated below, the accompanying drawing in embodiment is for entering one to the present invention
Step understands, is used to explain the present invention together with specification, does not form limiting the scope of the invention.
Fig. 1 is the method flow diagram of monitoring information object proposed by the present invention；
Fig. 2 is the structure composition figure of the system of detection information object proposed by the present invention.
Embodiment
For the ease of the understanding of those skilled in the art, the invention will be further described below in conjunction with the accompanying drawings, not
It can be used for limiting the scope of the invention.
Referring to Fig. 1, the present invention proposes a kind of method of monitoring information object, when information object exposes, this method bag
Include：
If step 100, user do not receive DNT agreements, search user the affiliated domain of monitoring server in the terminal
cookie；If search less than the cookie in one affiliated domain of monitoring server of generation；If user receives DNT agreements, do not look into
Look for cookie.
In this step, user can give tacit consent to selection and receive DNT agreements, or prompting user's selection is when installing browser
It is no to receive DNT agreements.So when information object exposes, third party monitoring system can automatic detection user whether receive DNT
Agreement.
In this step, there was only one with the affiliated domain identical cookie of monitoring server corresponding to each user, i.e.,
Cookie is UV identifier.
In this step, the method for generating cookie is：Current time is added into a random string as cookie.Example
Such as, current time is 22 seconds November 9 day 19 point 30 minute in 2013, then the cookie generated is 20131109193022askdjh,
Wherein, " askdjh " is random string.
Step 101, the request included or not comprising cookie is sent to monitoring server.
In this step, if user does not receive DNT agreements, then cookie is included in the request of transmission, if user connects
By DNT agreements, then do not include cookie in the request of transmission.
In this step, index set in advance can also be included in the request of transmission, for counting advance in subsequent step
The index identical UV quantity of setting.
Wherein, default index can be browser type, OS Type, unit type, launch the page corresponding to
One or more of identifier.
For example, if index set in advance is browser type, browser type can also be included in the request sent,
The UV quantity of the information object is browsed using same browser type for statistics in subsequent step.
If index set in advance is OS Type, OS Type can also be included in the request sent,
The UV quantity of the information object is browsed using same operating system for statistics in subsequent step.
If index set in advance is unit type, unit type can also be included in the request sent, for follow-up
Statistics browses the UV quantity of the information object using same unit type in step.
If putting person, when being launched on multiple pages, index set in advance identifies to launch corresponding to the page
Symbol, it can also include launching identifier corresponding to the page in the request of transmission, for counting each dispensing page in subsequent step
Dispensing effect.
In this step, in the request of transmission can also include send request time or place, in subsequent step
Counted in preset time period or default territorial scope.
, can be by the code implant in the dispensing page of information object in advance, to realize step 100~step in the present invention
Rapid 101, the conventional techniques for belonging to those skilled in the art are write and be implanted into specific code, if its effect realize according to
The description of step 100~step 101 of the present invention, is repeated no more here.
After step 102, monitoring server monitor request, it is recorded as single exposure and updates impression；If in request
Comprising cookie, then the cookie in the request is preserved simultaneously.
In this step, monitoring server often receives a solicited message, can preserve an information, corresponding once to expose
Light.How the solicited message of reception to be preserved and belong to prior art, not within protection scope of the present invention, the present invention is strong
What is adjusted is to carry out statistical analysis to the information of preservation.
In this step, renewal impression refers to total exposure number adding 1.
In this step, if the request sent includes index set in advance, index set in advance can also be preserved.
In this step, if the request sent includes sending time or the place of request, transmission request can also be preserved
Time or place.
Step 103, independent access person's UV quantity calculated according to the impression of record and the cookie of preservation.
In this step, in order to carry out statistical analysis to record result, monitoring server monitoring can be, but not limited to do as follows
Processing：
When monitoring server monitors solicited message, if including cookie in request, total exposure number is added 1, will
Impression containing cookie adds 1, and the cookie numbers in the exposure containing cookie are added into 1；
If not including cookie in request, total exposure number is added 1.
UV quantity, which can then be calculated, is：
UV quantity=θ × includes the cookie quantity of duplicate removal in cookie exposure
Wherein, θ=total exposure number/includes cookie impression.
Wherein, the cookie quantity of duplicate removal refers to remove the quantity of cookie after the cookie of repetition.
In this step, it is UV quantity and whole numbers of users that arrival rate can also be calculated according to the UV quantity being calculated
Ratio.
Wherein, whole numbers of users are netizen's quantity, and netizen's quantity can be by obtaining in State Statistics Bureau.
, can also be according to the impression of record and the UV quantity of the cookie calculating at least exposure n times preserved in this step；
Wherein, N is the natural number more than or equal to 1.
At least expose n times UV quantity be：
The UV quantity=θ × at least exposing n times includes the UV amounts that n times are at least exposed in cookie exposure；
In this step, it can also be calculated according to the impression of the record, the cookie of preservation and index set in advance
Index identical UV quantity set in advance.
Index identical UV quantity set in advance is：
It is identical that index identical UV quantity=θ × set in advance includes index set in advance in cookie exposure
UV quantity.
The realization of the above method is illustrated below by an instantiation.
Advertiser（That is information object putting person）A1 plans in three media（That is first party）One section is launched on M1, M2 and M3
Identical advertisement AD1, wherein, the dispensing date on media M1 is April 1 to April 15, the dispensing date on media M2
For April 5 to April 20, the dispensing date on media M3 is April 10 to April 25.Advertisement AD1 is located at media respectively
The page P2 on page P1, media M2, the page P3 on media M3 on M1.
Third party monitoring of the advertisement service provider T（Assuming that monitoring service provider T affiliated domain is T.com）This three
Code implant is distinguished on the individual page.
User U1 opened P2 April 12, and whether monitoring service provider T judges the user in the P2 codes being implanted into
Receive DNT agreements.Assuming that the user does not receive DNT agreements, whether protected in the terminal where the code monitoring user U1 being implanted into
There is T.com cookie；Judged result is the cookie that T.com is not present in the user, then the code being implanted into is according to current
Time generates a new cookie C1.Then, the code of implantation sends request to T server T.com, is wrapped in the request
Include ad code AD1, place page P2, browser type IE9, request time（32 divide 59 seconds during such as 12 days 15 April）, create
cookie.After T server receives the request, the address of advertisement in itself is returned to, advertisement sheet is shown to U1 from the code being implanted into
Body, while total exposure numbers of the AD1 in page P2 is added 1 by server, and the impression containing cookie is added into 1, and C1 is inserted and exposed
The cookie set crossed.
User U2 also open P2 April 12, and the code of implantation judges that U2 receives DNT agreements, then is sent to T.com
Request without cookie.After T server receives request, the address of advertisement in itself is returned to, is shown from the code being implanted into U2
In itself, while total exposure numbers of the AD1 in page P2 is added 1 by server for advertisement.
User U3 also opened page P2 April 12, and the code of implantation judges that user does not receive DNT agreements, and
Terminal where U3 preserves previously generated T.com cookie C3, and the request for including C3 is then sent to T.com.T clothes
After business device receives request, the address of advertisement in itself is returned to, shows advertisement in itself to U3 from the code being implanted into, while server will
Total exposure numbers of the AD1 in page P2 adds 1, and the impression containing cookie adds 1, and C3 is inserted into exposed cookie and gathered.
Assuming that need to calculate the UV that April 12, AD1 exposed on page P2 now.Shown according to the data of server statistics
Show, total exposure number is 3, and the impression containing cookie is 2, and the number of element is 2 in exposed cookie set（Contain
Cookie numbers in cookie exposure are 2）, according to formula θ=total exposure number/impression containing cookie be calculated θ=
3/2, then UV 3.
The invention also provides a kind of system of detection information object, comprise at least：
Implanted device, for when information object exposes, judging that user does not receive to forbid following the trail of DNT agreements, search and use
Family in the terminal the cookie in the affiliated domain of monitoring server or generate an affiliated domain of monitoring server cookie, to monitoring
Server sends the request for including cookie；Judge that user receives DNT agreements；Sent to monitoring server and do not include cookie
Request；
Monitoring server, for receiving the request from implanted device；It is recorded as single exposure and updates impression；Judge
Go out in request and include cookie, preserve the cookie in request；Calculated according to the impression of record and the cookie preserved only
Vertical visitor's UV quantity.
In the said system of the present invention, monitoring server is specifically used for：
According to formula UV quantity ,=θ × includes the cookie quantity calculating UV numbers of duplicate removal in cookie exposure；
Wherein, θ=total exposure number/includes cookie impression.
In the said system of the present invention, monitoring server is additionally operable to：
Arrival rate is calculated according to the UV quantity.
In the said system of the present invention, monitoring server is additionally operable to：
The UV quantity at least exposing n times is calculated according to the impression of the record and the cookie preserved；Wherein, N is big
In the natural number equal to 1.
In the said system of the present invention, monitoring server is additionally operable to：
Preserve index set in advance；According to the impression of the record, the cookie preserved and index set in advance
Calculate index identical UV quantity set in advance.
In the said system of the present invention, monitoring server is additionally operable to：
Preserve the time for sending the request or place.
The present invention searches user institute and taken in the terminal with monitoring when user does not receive DNT agreements and information object exposes
Be engaged in the affiliated domain identical cookie of device, if searched less than one cookie of generation, so as to realize in certain customers' receiving
In the case of DNT agreements, the dispensing effect of accurate measurements information object.
It should be noted that embodiment described above be for only for ease of it will be understood by those skilled in the art that, and
It is not used in and limits the scope of the invention, on the premise of the inventive concept of the present invention is not departed from, those skilled in the art couple
Any obvious replacement and improvement that the present invention is made etc. is within protection scope of the present invention.
Claims (13)
- A kind of 1. method of monitoring information object, it is characterised in that when information object exposes, including：If user does not receive to forbid to follow the trail of DNT agreements, search user the affiliated domain of monitoring server in the terminal cookie； If search less than the cookie in one affiliated domain of monitoring server of generation；If user receives DNT agreements, do not search cookie；The request included or not comprising cookie is sent to monitoring server；After monitoring server monitors request, it is recorded as single exposure and updates impression；If including cookie in request, The cookie in the request is preserved simultaneously；Independent access person's UV quantity is calculated according to the impression of record and the cookie preserved；Wherein, the calculating UV quantity is：UV quantity=θ × includes the cookie quantity of duplicate removal in cookie exposure；Wherein, θ=total exposure number/includes cookie impression.
- 2. according to the method for claim 1, it is characterised in that this method also includes：Calculated and reached according to the UV quantity Rate, the arrival rate are the UV quantity and the ratio of whole numbers of users.
- 3. according to the method for claim 1, it is characterised in that this method also includes：The UV quantity at least exposing n times is calculated according to the impression of the record and the cookie preserved；Wherein, N be more than etc. In 1 natural number.
- 4. according to the method for claim 3, it is characterised in that it is described calculating at least expose n times UV quantity be：At least expose The UV quantity=θ × of light n times includes the UV quantity that n times are at least exposed in cookie exposure；Wherein, θ=total exposure number/includes cookie impression.
- 5. according to the method described in Claims 1 to 4 any one, it is characterised in that also include in the request of the transmission pre- The index first set；This method also includes：Preserve the index set in advance；The finger set in advance is calculated according to the impression of the record, the cookie preserved and the index set in advance Mark identical UV quantity.
- 6. according to the method for claim 5, it is characterised in that described to calculate the index identical UV numbers set in advance Measure and be：The index identical UV quantity=θ × set in advance includes finger set in advance described in cookie exposure Mark identical UV quantity；Wherein, θ=total exposure number/impression containing cookie.
- 7. according to the method for claim 5, it is characterised in that the index set in advance is browser type, operation System type, unit type, launch one or more of identifier corresponding to the page.
- 8. according to the method described in Claims 1 to 4 any one, it is characterised in that this method also includes：Preserve described in sending The time of request or place.
- 9. a kind of system of monitoring information object, it is characterised in that comprise at least：Implanted device, for when information object exposes, judging that user does not receive to forbid following the trail of DNT agreements, search user institute The cookie in one affiliated domain of monitoring server of the cookie in the affiliated domain of monitoring server or generation in the terminal, is serviced to monitoring Device sends the request for including cookie；Judge that user receives DNT agreements；Asking not comprising cookie is sent to monitoring server Ask；Monitoring server, for receiving the request from implanted device；It is recorded as single exposure and updates impression；Judging please Include cookie in asking, preserve the cookie in request；Independent visit is calculated according to the impression of record and the cookie preserved The person's of asking UV quantity；Wherein, the monitoring server is specifically used for：According to formula UV quantity ,=θ × includes the cookie quantity calculating UV quantity of duplicate removal in cookie exposure；Wherein, θ=total exposure number/includes cookie impression.
- 10. system according to claim 9, it is characterised in that the monitoring server is additionally operable to：Arrival rate is calculated according to the UV quantity.
- 11. system according to claim 9, it is characterised in that the monitoring server is additionally operable to：The UV quantity at least exposing n times is calculated according to the impression of the record and the cookie preserved；Wherein, N be more than etc. In 1 natural number.
- 12. according to the system described in claim 9~11 any one, it is characterised in that the monitoring server is additionally operable to：Preserve index set in advance；Calculated according to the impression of the record, the cookie preserved and index set in advance Index identical UV quantity set in advance.
- 13. according to the system described in claim 9~11 any one, it is characterised in that the monitoring server is additionally operable to：Preserve the time for sending the request or place.
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| Application Number | Priority Date | Filing Date | Title |
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| CN201310676399.0A CN104717100B (en) | 2013-12-11 | 2013-12-11 | A kind of method and system of monitoring information object |
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| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201310676399.0A CN104717100B (en) | 2013-12-11 | 2013-12-11 | A kind of method and system of monitoring information object |
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| CN104717100A CN104717100A (en) | 2015-06-17 |
| CN104717100B true CN104717100B (en) | 2018-01-02 |
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| US8386599B2 (en) * | 2009-03-04 | 2013-02-26 | Max Fomitchev | Method and system for estimating unique visitors for internet sites |
| CN103268562A (en) * | 2013-05-23 | 2013-08-28 | 中国科学院计算机网络信息中心 | Internet advertisement audience population ascribed characteristic monitoring method and system |
| US8533321B2 (en) * | 2006-12-19 | 2013-09-10 | Mediamind Technologies Ltd. | Method and system for tracking a cumulative number of identifiable visitors to different objects |
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| US8533321B2 (en) * | 2006-12-19 | 2013-09-10 | Mediamind Technologies Ltd. | Method and system for tracking a cumulative number of identifiable visitors to different objects |
| US8386599B2 (en) * | 2009-03-04 | 2013-02-26 | Max Fomitchev | Method and system for estimating unique visitors for internet sites |
| CN102546668A (en) * | 2012-02-29 | 2012-07-04 | 北京蓝汛通信技术有限责任公司 | Method, device and system for counting unique visitors |
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