CN104639420A - Instant messaging information processing method and system - Google Patents

Instant messaging information processing method and system Download PDF

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Publication number
CN104639420A
CN104639420A CN201310572317.8A CN201310572317A CN104639420A CN 104639420 A CN104639420 A CN 104639420A CN 201310572317 A CN201310572317 A CN 201310572317A CN 104639420 A CN104639420 A CN 104639420A
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Prior art keywords
target signature
propelling movement
session window
text message
target
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CN201310572317.8A
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CN104639420B (en
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何文彬
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Tencent Technology Shenzhen Co Ltd
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Tencent Technology Shenzhen Co Ltd
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Priority to CN201310572317.8A priority Critical patent/CN104639420B/en
Priority to PCT/CN2014/089000 priority patent/WO2015070690A1/en
Publication of CN104639420A publication Critical patent/CN104639420A/en
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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/06Buying, selling or leasing transactions
    • G06Q30/0601Electronic shopping [e-shopping]
    • G06Q30/0631Item recommendations
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q10/00Administration; Management
    • G06Q10/10Office automation; Time management
    • G06Q10/107Computer-aided management of electronic mailing [e-mailing]
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0251Targeted advertisements

Abstract

The invention discloses an instant messaging information processing method and system. The method includes: showing an instant messaging session window; receiving text information inputted into the instant messaging session window; performing text semantic analysis on the text information, determining whether the text information has preset target characteristics or, and determining push content corresponding to the target characteristics if so; sending the determined push content to the instant messaging session window for output. By the aid of the method and system, convenience and operation efficiency for searching intension targets by a user can be improved, and consumption of terminal resources is lowered.

Description

The information processing method of instant messaging and system
Technical field
The application relates to the human-computer interaction technique field of internet trading system, particularly relates to information processing method and the system of instant messaging.
Background technology
The various communication tool based on the Internet is also more and more universal at present, and the communication tool of such as immediate communication tool, social class, as microblogging, micro-letter, footpath between fields, footpath between fields etc., all has a large amount of users.
Often interlace operation can be there is in current user to based on the communication tool of the Internet and internet trading system.Seller in internet trading system also has the account number of described communication tool, in described communication tool, instant telecommunication session window (as chat window) can be set up with purchaser by account and carry out information communication, if produce transaction demand, institute's product sold or service the link on internet trading system can be pushed away (push) in the session window set up with purchaser by the account number of seller, purchaser is once click described link, new program or page product sold or service to show can be opened afterwards, the program that purchaser is new with this again or the page carry out man-machine interactive operation to complete network trading.
Current prior art, use in communication tool process user and can produce many intended target, such as, with the chat of friend, if chat a certain commodity, then probably produce the buying intention to these commodity, then intended target is now exactly these commodity.If so according to existing technical scheme, if user finds communication intention target, new program must be opened or the page realizes, as at least comprised following operation:
A) open any browser;
B) address of inputted search engine;
C) key in the keyword of communication intention target, as input " * * * mobile phone ", click search;
D) from the Search Results that the page returns, targeted website is searched;
E) enter this website after finding targeted website and buy operation accordingly.
As mentioned above, when existing technical scheme causes user to produce intended target in the process of instant messaging, the whole operating process finding intended target is very complicated, man-machine interaction often, not only inefficient operation, and too much operation can take a large amount of hardware resources as CPU, internal memory and network bandwidth resources etc.This defect is especially outstanding when the Portable intelligent terminal process network trading using disposal ability limited.
Summary of the invention
In view of this, main purpose of the present invention is the information processing method providing a kind of instant messaging, to improve convenience and the operating efficiency that user finds intended target, reduces the consumption to terminal resource simultaneously.
Another main purpose of the present invention is the information processing system providing a kind of instant messaging, to improve convenience and the operating efficiency that user finds intended target, reduces the consumption to terminal resource simultaneously.
Technical scheme of the present invention is achieved in that
An information processing method for instant messaging, comprising:
Represent instant telecommunication session window;
Receive the text message being input to described instant telecommunication session window;
Text semantic analysis is carried out to described text message, determines whether text information possesses default target signature, if possess, determine the propelling movement content that this target signature is corresponding;
Determined propelling movement content is sent to described instant telecommunication session window to export.
An information processing system for instant messaging, comprising:
Conversation module, for representing instant telecommunication session window;
Receiver module, for receiving the text message being input to described instant telecommunication session window;
Semantic module, for carrying out text semantic analysis to described text message, determines whether text information possesses default target signature, if possess, determines the propelling movement content that this target signature is corresponding;
Respond module, exports for determined propelling movement content being sent to described instant telecommunication session window.
Compared with prior art, the present invention uses in communication tool process user, automatically semantic analysis can be carried out to the word of user's input, thus identify the current communication intention of user, determine intended target, corresponding propelling movement content is mated to user according to this intended target, thus save the cost that user finds communication intention target voluntarily, and communication cost, improve the portability arriving intended target, improve the operating efficiency of user, reduce the man-machine interaction number of times that user causes for finding intended target, and then reduce associated hardware resource (as CPU, internal memory, the resources such as the network bandwidth) consumption.
The solution of the present invention is particularly useful for disposal ability and the conditional Portable intelligent terminal of screen size, user is when using Portable intelligent terminal to carry out instant messaging, adopt the solution of the present invention, then can automatically identify the communication intention of user, and automatically push corresponding target information on the Portable intelligent terminal of user, user need not inquire relevant target information in artificially more one after another, also open any browser or other application program relevant target information need not be found, improve operating efficiency and the portability of user communication intended target, reduce can be more outstanding to beneficial effects such as the consumption of terminal resource simultaneously.
Accompanying drawing explanation
Fig. 1 is the flow chart of a kind of embodiment of the information processing method of instant messaging of the present invention;
Fig. 2 occurs in instant telecommunication session window that the one of content illustrates schematic diagram;
Fig. 3 occurs that the one of the content recommendation obtained through logical operation illustrates schematic diagram in a kind of instant telecommunication session window;
Fig. 4 occurs that the one of the content recommendation obtained through database query operations illustrates schematic diagram in a kind of instant telecommunication session window;
Fig. 5 is the one composition schematic diagram of the information processing system of instant messaging of the present invention.
Embodiment
Below in conjunction with drawings and the specific embodiments, the present invention is further described in more detail
Fig. 1 is the flow chart of a kind of embodiment of the information processing method of instant messaging of the present invention.See Fig. 1, the information processing method of instant messaging of the present invention specifically comprises:
Step 101, represent instant telecommunication session window instant telecommunication session window.
In this step 101, described in represent instant telecommunication session window instant telecommunication session window and be specially: in the communication tool of specifying, represent the instant telecommunication session window between user account number and communication object.Described communication object can be the good friend of this user account number, also can be specific a kind of service account numbers, as the service account numbers of lottery service system, the service account numbers, public account number etc. of network seller.
In described immediate communication tool, user needs when carrying out communication with communication object to open this instant telecommunication session window, this instant telecommunication session window can comprise the function of existing instant telecommunication session window, such as, utilize this instant telecommunication session window to carry out the Communication of word, voice, even video.
Step 102, receive user and be input to the text message of described instant telecommunication session window.
Described instant messaging both sides are when carrying out instant messaging, relevant text message is needed to be input in instant telecommunication session window, text informational needs is received by instant communicating system and is transmitted in the instant telecommunication session window of communication object to be shown, thus realizes the instant messaging of both sides.So, when both sides utilize text message instant messaging, then instant communicating system will receive each text message being input to described instant telecommunication session window.
Step 103, text semantic analysis is carried out to described text message, determine whether text information possesses default target signature, if possess, determine the propelling movement content that this target signature is corresponding.
Herein, described instant telecommunication session window Chinese version information is input to described communication two party and all will carries out text semantic analysis.Described target signature refers to default characteristic information, and often kind of characteristic information all pushes content accordingly to having, and such as following table 1 is depicted as default target signature and illustrates with the corresponding relation of corresponding propelling movement content.
The target signature preset Corresponding propelling movement content
Buy lottery ticket Buy lottery ticket, * * * * lottery website please be arrive
Bull's machine The mobile phone in * * * market is recommended, current special price to you
Middle net admission ticket Buy admission ticket, * * * ticketing service net please be arrive, network address www.****.com
Table 1
In this step, describedly determine whether described text message possesses default target signature, and concrete grammar is: the target signature that traversal is preset, judge whether described text message comprises keyword corresponding to certain target signature as " buying lottery ticket ", " bull's machine " etc.Described comprising can be that exact matching comprises described complete keyword as " I will buy lottery ticket ", " I thinks bull's machine ", also can be fuzzy matching comprise keyword word wherein as " buying a lottery ticket to try one's luck? ", " paid out wages, bought the mobile phone of a high-grade point ".If comprise the keyword that certain target signature is corresponding in described text message, then judge that text information possesses this target signature.If comprise the keyword that two or more target signature is corresponding in described text message, then calculate the matching degree of often kind of target signature and described text message in these target signatures further, using the target signature that target signature the highest for matching degree possesses as text information, determine the propelling movement content that this target signature is corresponding.
Wherein said matching degree is exactly the similarity referring to target signature and described text message, and the specific algorithm of matching degree can adopt existing algorithm, such as, can adopt editing distance here, namely literal similarity degree.Additive method can certainly be adopted to obtain, such as Euclidean distance, topic semantic distance etc.
Determining after described text message possesses certain target signature, then from the correspondence table similar above-mentioned table 1, search propelling movement content corresponding to this target signature.
Step 104, determined propelling movement content is sent to described instant telecommunication session window and exports.
Such as, in a kind of typical apply scene of the present invention, instant messaging both sides are carrying out the instant interchange of textual form by instant telecommunication session window.Suppose that communication two party be user A and user B, Fig. 2 is respectively occur in instant telecommunication session window that the one of content illustrates schematic diagram.In the process of talking with between users, system can carry out described text semantic analysis to each text message of input instant telecommunication session window, as follows in the dialogue between user:
What user A: your company does weekend and looses?
User B: have a dinner party, also has prize drawing.
User A: you have been extracted into?
User B: be extracted into a first prize.
User A: your fortune is very good, should go to buy a lottery ticket and have a try.
Now, system can analyze in this text message of user A input also has " buying * lottery ticket " this target signature, then can inquire about content recommendation corresponding to this target signature, content recommendation as table 1 correspondence " buys lottery ticket; please arrive * * * * lottery website ", then this content recommendation is sent to the output of described instant telecommunication session window by system.As shown in Figure 2, issue at the text message of user A and there will be an information and " buy lottery ticket, * * * * lottery website please be arrive ".This recommendation information and can hyperlink further with recommending lottery website to some extent, so user clicks this hyperlink and can directly open this lottery website.By above-mentioned process, the present invention can the dialog context of real-time analysis instant messaging both sides, therefrom determine the communication intention of user, corresponding propelling movement content is mated to user according to this communication intention, as above routine described user B will browse the lottery website mentioned in described propelling movement content very naturally, thus save the cost that user finds communication intention target voluntarily, and link up successfully, improve the operating efficiency of user, reduce the man-machine interaction number of times that user causes for finding communication intention target, and then reduce associated hardware resource (as CPU, internal memory, the resources such as the network bandwidth) consumption.
If do not have above-mentioned process of the present invention, when described user A advises that user B goes to buy lottery ticket, user B needs the operation carried out at least to comprise: search for the website can buying lottery ticket, comprising a) open any browser; B) address of inputted search engine; C) keywords such as lottery ticket are bought in key entry, click search; D) from the Search Results that the page returns, targeted website is searched; E) enter this website after finding targeted website and buy operation accordingly.Whole operating process is very complicated, man-machine interaction often, not only inefficient operation, and too much operation can take a large amount of hardware resources as CPU, internal memory and network bandwidth resources etc.
In the above-described embodiments, step 103, when determining propelling movement content corresponding to described target signature, adopts all mapping tables as described in Table 1 to search corresponding propelling movement content.In the further embodiment of one of the present invention, the communication intention of user can also be analyzed further, more accurate target information is provided further.Such as this embodiment may further include: in advance for the processing logic that target signature setting is corresponding, when the text message inputted in instant telecommunication session window possesses this target signature, call processing logic corresponding to this target signature and carry out calculation process, obtain corresponding propelling movement content, this propelling movement content is sent to described instant telecommunication session window and exports.
Such as Fig. 3 occurs that the one of the content recommendation obtained through logical operation illustrates schematic diagram in a kind of instant telecommunication session window.Suppose that described default target signature keyword is for " buying number ", processing logic corresponding to this target signature calculates a random stake number, is sent in described instant telecommunication session window by this stake number as content recommendation.See Fig. 3, as user input text information " what number tonight buys? " then network analysis goes out keyword and " buys number ", processing logic corresponding to this target signature is then utilized to calculate a random stake number, this stake number is sent on instant telecommunication session window, as shown in stake number 301.In addition, the present invention can also push further trading instruction button further, as " betting immediately " button 302, the transaction page of map network transaction system is pointed in the link of this trading instruction button, after user clicks this button 302, will jump to the transaction page of map network transaction system, user can complete transactional operation easily.
In another kind of preferred embodiment, the method can further include: in advance for the target database that target signature setting is corresponding, when the text message inputted in instant telecommunication session window possesses this target signature, in described target database, then search for the items for information mated with described target signature, using the items for information that the matches propelling movement content as correspondence, this propelling movement content is sent to described instant telecommunication session window and exports.In this embodiment, described target database can be the database of the web station system relevant to described target signature.Such as table 2 is that a kind of target signature illustrates with the corresponding relation of corresponding target database.
The target signature preset Corresponding target database
Bull's machine The merchandising database of * * e-commerce website
Middle net admission ticket The ticketing data storehouse of * * ticketing website
Table 2
Fig. 4 occurs that the one of the content recommendation obtained through database query operations illustrates schematic diagram in a kind of instant telecommunication session window.Such as, when user " has been paid out wages to the input of instant telecommunication session window, I wants to buy a mobile phone ", then system meeting automatic analysis goes out its target signature is the article item information that " bull's machine " so can arrive that in " merchandising database of * * * e-commerce website ", removal search mates with " bull's machine ", the article item information matched is sent to output display in instant telecommunication session window as content recommendation, as in the content recommendation 401 that exports in Fig. 4, the most popular mobile phone commodity items for information that the system that contains searches in described merchandising database, each mobile phone article item can also have hyperlink, click this hyperlink and just directly can jump to the buyer's guide page corresponding to this mobile phone.Wherein can further include network trading order button, as " purchase " button 402, if user clicks this " purchase " button 402, then can jump to the transaction page of this mobile phone of map network transaction system, user can complete transactional operation easily.
Corresponding with said method, the invention also discloses a kind of information processing system of instant messaging, for performing said method.As the one composition schematic diagram that Fig. 5 is the information processing system of instant messaging of the present invention.See Fig. 5, the information processing system 500 of this instant messaging specifically comprises:
Conversation module 501, for representing instant telecommunication session window;
Receiver module 502, for receiving the text message being input to described instant telecommunication session window;
Semantic module 503, for carrying out text semantic analysis to described text message, determines whether text information possesses default target signature, if possess, determines the propelling movement content that this target signature is corresponding;
Respond module 504, exports for determined propelling movement content being sent to described instant telecommunication session window.
The information processing system of certain instant messaging of the present invention also comprises the existing capability module in existing instant communicating system, can complete other existing capability of instant messaging.
In an advantageous embodiment, described semantic module 503 specifically for: described instant telecommunication session window Chinese version information is input to communication two party and all carries out described text semantic analysis, determine whether text information possesses default target signature, if possess, determine the propelling movement content that this target signature is corresponding.
In an advantageous embodiment, described semantic module 503 specifically for: traversal preset target signature, judge whether described text message comprises keyword corresponding to certain target signature, if comprised, determine that text information possesses this target signature, determine the propelling movement content that this target signature is corresponding.
In a further embodiment, described semantic module 503 specifically for: when comprising keyword corresponding to two or more target signature in described text message, then calculate the matching degree of often kind of target signature and described text message in these target signatures further, using the target signature that target signature the highest for matching degree possesses as text information, determine the propelling movement content that this target signature is corresponding.
In an advantageous embodiment, described semantic module 503 can also be further used for: in advance for the processing logic that target signature setting is corresponding, when described text message possesses default target signature, call processing logic corresponding to this target signature and carry out computing, obtain corresponding propelling movement content, this propelling movement content is sent to described respond module.
In an advantageous embodiment, described semantic module can also be further used for: in advance for the target database that target signature setting is corresponding, when the text message inputted in instant telecommunication session window possesses this target signature, in described target database, then search for the items for information mated with described target signature, using the items for information that matches as the propelling movement content of correspondence, this propelling movement content is sent to described respond module.
The present invention is particularly useful for relating in the instant messaging scene of network trading, in this scenario, system of the present invention can automatically according to the Word message of instant messaging both sides input, automatically its transactional intent is identified by semantic analysis, and match corresponding transacting targeted information, export to the instant telecommunication session window of associated user, in whole process, user need not open new program or the page in terminal, reduce the consumption to terminal resource, user also need not carry out numerous and diverse man-machine interaction to fill in every Transaction Information with new program or the page, but direct input text information, therefore user can be facilitated to carry out network trading, improve portability and the operating efficiency of network trading, user operation is simple, operating time also can correspondingly shorten.
In addition, each functional module in each embodiment of the present invention can be integrated in a processing unit, also can be that the independent physics of modules exists, also can two or more module integrations in a unit.Above-mentioned integrated unit both can adopt the form of hardware to realize, and the form of SFU software functional unit also can be adopted to realize.
In addition, each embodiment of the present invention can be realized by the data processor performed as computer by data processing equipment.Obviously, data processor constitutes the present invention.In addition, program is read out storage medium or memory device (as hard disk and or internal memory) the middle execution by program being installed or copied to data processing equipment by direct by the data processor be usually stored in a storage medium.Therefore, such storage medium also constitutes the present invention.Storage medium can use the recording mode of any type, such as paper storage medium (as paper tape etc.), magnetic storage medium (as floppy disk, hard disk, flash memory etc.), optical storage media (as CD-ROM etc.), magnetic-optical storage medium (as MO etc.) etc.
Therefore the invention also discloses a kind of storage medium, wherein store data processor, this data processor is for performing any one embodiment of said method of the present invention.
The foregoing is only preferred embodiment of the present invention, not in order to limit the present invention, within the spirit and principles in the present invention all, any amendment made, equivalent replacement, improvement etc., all should be included within the scope of protection of the invention.

Claims (12)

1. an information processing method for instant messaging, is characterized in that, comprising:
Represent instant telecommunication session window;
Receive the text message being input to described instant telecommunication session window;
Text semantic analysis is carried out to described text message, determines whether text information possesses default target signature, if possess, determine the propelling movement content that this target signature is corresponding;
Determined propelling movement content is sent to described instant telecommunication session window to export.
2. method according to claim 1, is characterized in that, describedly carries out text semantic analysis to described text message, is specially: be input to described instant telecommunication session window Chinese version information to communication two party and all carry out described text semantic analysis.
3. method according to claim 1, is characterized in that, describedly determines whether text information possesses default target signature, specifically comprises:
The target signature that traversal is preset, judges whether described text message comprises keyword corresponding to certain target signature, if comprised, determines that text information possesses this target signature.
4. method according to claim 3, it is characterized in that, when comprising keyword corresponding to two or more target signature in described text message, then calculate the matching degree of often kind of target signature and described text message in these target signatures further, using the target signature that target signature the highest for matching degree possesses as text information, determine the propelling movement content that this target signature is corresponding.
5. method according to claim 1, is characterized in that, the method comprises further:
In advance for the processing logic that target signature setting is corresponding; When described text message possesses default target signature, call processing logic corresponding to this target signature and carry out computing, obtain corresponding propelling movement content, this propelling movement content is sent to described instant telecommunication session window and exports.
6. method according to claim 1, it is characterized in that, the method comprises further: in advance for the target database that target signature setting is corresponding, when the text message inputted in instant telecommunication session window possesses this target signature, in described target database, then search for the items for information mated with described target signature, using the items for information that the matches propelling movement content as correspondence, this propelling movement content is sent to described instant telecommunication session window and exports.
7. an information processing system for instant messaging, is characterized in that, comprising:
Conversation module, for representing instant telecommunication session window;
Receiver module, for receiving the text message being input to described instant telecommunication session window;
Semantic module, for carrying out text semantic analysis to described text message, determines whether text information possesses default target signature, if possess, determines the propelling movement content that this target signature is corresponding;
Respond module, exports for determined propelling movement content being sent to described instant telecommunication session window.
8. system according to claim 7, it is characterized in that, described semantic module specifically for: described instant telecommunication session window Chinese version information is input to communication two party and all carries out described text semantic analysis, determine whether text information possesses default target signature, if possess, determine the propelling movement content that this target signature is corresponding.
9. system according to claim 7, it is characterized in that, described semantic module specifically for: traversal preset target signature, judge whether described text message comprises keyword corresponding to certain target signature, if comprised, determine that text information possesses this target signature, determine the propelling movement content that this target signature is corresponding.
10. system according to claim 9, it is characterized in that, described semantic module specifically for: when comprising keyword corresponding to two or more target signature in described text message, then calculate the matching degree of often kind of target signature and described text message in these target signatures further, using the target signature that target signature the highest for matching degree possesses as text information, determine the propelling movement content that this target signature is corresponding.
11. systems according to claim 7, it is characterized in that, described semantic module is further used for: in advance for the processing logic that target signature setting is corresponding, when described text message possesses default target signature, call processing logic corresponding to this target signature and carry out computing, obtain corresponding propelling movement content, this propelling movement content is sent to described respond module.
12. systems according to claim 7, it is characterized in that, described semantic module is further used for: in advance for the target database that target signature setting is corresponding, when the text message inputted in instant telecommunication session window possesses this target signature, in described target database, then search for the items for information mated with described target signature, using the items for information that matches as the propelling movement content of correspondence, this propelling movement content is sent to described respond module.
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