CN104618744A - Advertisement distributing method, terminal and advertisement server - Google Patents
Advertisement distributing method, terminal and advertisement server Download PDFInfo
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- CN104618744A CN104618744A CN201510046823.2A CN201510046823A CN104618744A CN 104618744 A CN104618744 A CN 104618744A CN 201510046823 A CN201510046823 A CN 201510046823A CN 104618744 A CN104618744 A CN 104618744A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
- H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
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- Engineering & Computer Science (AREA)
- Multimedia (AREA)
- Signal Processing (AREA)
- Business, Economics & Management (AREA)
- Marketing (AREA)
- Databases & Information Systems (AREA)
- Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
- Information Transfer Between Computers (AREA)
Abstract
The invention discloses an advertisement distributing method, a terminal and an advertisement server. The method applied to the terminal includes the steps that: the terminal sends a request of obtaining advertisement content related to a file to be broadcasted to the advertisement server through a broadcast television bilateral network channel; the terminal receives the advertisement content sent by the advertisement server by the broadcast television bilateral network channel. The invention also accordingly discloses a method applied to the advertisement server, the terminal, and the advertisement server According to the technical scheme of the advertisement distributing method, the terminal and the advertisement server provided by the invention, the terminal can conveniently obtain the advertisement content of the file to be broadcasted from the advertisement server through the broadcast television bilateral network channel, the related function module for distributing advertisements is reduced, and the complexity of integrating the advertisements in the broadcast television operation system is reduced.
Description
Technical field
The present invention relates to digital television techniques field, particularly relate to a kind of advertisement distributing method, terminal and Advertisement Server.
Background technology
By forms such as the media such as CD, VCD, DVD or packaging placards, through covering the issuer in the whole nation and part overseas market, at short notice by brand and product communicating information to the propagation platform of target consumer, be also called " with sheet advertisement " or " bumper advertisements ".Bumper advertisements, especially paster cinema sign can bring more deep spectators' degree of memory.Existing scheme is in order to compatible broadcasting and TV video on-demand system, need the flow process following broadcasting and TV bidirectional video-on-demand business, video bumper advertisements is embedded in existing broadcasting and TV video on-demand system, control command is transmitted by duplex channel, after the unified process of broadcasting and TV VOD system, by system high quality services through half-duplex channel by pushing video streaming to terminal equipment.The subject matter that prior art exists is, support that the flow process of video bumper advertisements is complicated, the system related to and module are very many, comprise ad system, navigation server, content distributing network (English: Content Delivery Network, CDN), streaming server and QAM equipment etc. be called for short:.The function of integrated bumper advertisements needs ad system to dock navigation server and CDN, need the flow process adjusting original broadcasting and TV business, and different modules also may be provided by multiple manufacturer, and its complexity supported is just larger.
Summary of the invention
The invention provides a kind of advertisement distributing method, terminal and Advertisement Server, to be obtained the ad content of file to be played from Advertisement Server by broadcasting and TV bilateral network passage with making terminal simple.
On the one hand, provide a kind of advertisement distributing method, be applied to terminal, described method comprises:
Described terminal sends the request obtained with the ad content of file association to be played to Advertisement Server by broadcasting and TV bilateral network passage;
Described terminal receives the described ad content that described Advertisement Server is sent by described broadcasting and TV bilateral network passage;
Described terminal exports the described ad content received.
On the other hand, provide a kind of advertisement distributing method, be applied to Advertisement Server, described method comprises:
Described Advertisement Server receives the request of the ad content of acquisition that described terminal sent by broadcasting and TV bilateral network and file association to be played;
Described Advertisement Server sends described ad content by described broadcasting and TV bilateral network passage to described terminal.
Another aspect, provides a kind of terminal, comprising:
First transmitting element, for sending the request obtained with the ad content of file association to be played to Advertisement Server by broadcasting and TV bilateral network passage;
First receiving element, for receiving the described ad content that described Advertisement Server is sent by described broadcasting and TV bilateral network passage;
Output unit, for exporting the described ad content received.
Another aspect, provides a kind of Advertisement Server, comprising:
Receiving element, the request of the acquisition sent by broadcasting and TV bilateral network for receiving terminal and the ad content of file association to be played;
Transmitting element, for sending described ad content by described broadcasting and TV bilateral network passage to described terminal.
Visible, according to a kind of advertisement distributing method provided by the invention, terminal and server, terminal can obtain the ad content of file to be played easily from Advertisement Server by broadcasting and TV bilateral network passage, reduce the functional module that distributing advertisement is relevant, reduce the complexity of the integrated advertisement of broadcasting and TV operation system.
Accompanying drawing explanation
In order to be illustrated more clearly in the embodiment of the present invention or technical scheme of the prior art, be briefly described to the accompanying drawing used required in embodiment or description of the prior art below, apparently, accompanying drawing in the following describes is only some embodiments of the present invention, for those of ordinary skill in the art, under the prerequisite not paying creative work, other accompanying drawing can also be obtained according to these accompanying drawings.
The method flow diagram of a kind of ad content distribution method that Fig. 1 provides for the embodiment of the present invention;
The method flow diagram of the another kind of ad content distribution method that Fig. 2 provides for the embodiment of the present invention;
The method flow diagram of another ad content distribution method that Fig. 3 provides for the embodiment of the present invention;
The structural representation of a kind of terminal that Fig. 4 provides for the embodiment of the present invention;
The structural representation of the another kind of terminal that Fig. 5 provides for the embodiment of the present invention;
The structural representation of a kind of Advertisement Server that Fig. 6 provides for the embodiment of the present invention.
Embodiment
Below in conjunction with the accompanying drawing in the embodiment of the present invention, be clearly and completely described the technical scheme in the embodiment of the present invention, obviously, described embodiment is only the present invention's part embodiment, instead of whole embodiments.Based on the embodiment in the present invention, those of ordinary skill in the art, not making the every other embodiment obtained under creative work prerequisite, belong to the scope of protection of the invention.
Broadcasting and TV bilateral network comprises two passages: broadcasting and TV unilateral network passage and broadcasting and TV bilateral network passage.Wherein, broadcasting and TV unilateral network passage is traditional video broadcasting passage, and broadcasting and TV bilateral network passage is to support two-way services, and based on the duplex channel of original broadcasting and TV unilateral network passage additional extension.
The embodiment of the present invention adopts broadcasting and TV bilateral networks passage, directly by Advertisement Server to terminal distributing advertisement content, thus reduce the relevant functional module of distributing advertisement, reduce the complexity of the integrated advertisement of broadcasting and TV operation system.
Refer to Fig. 1, be the method flow diagram of a kind of ad content distribution method that the embodiment of the present invention provides, the method is applied to terminal, and the method comprises the following steps:
Step S101, described terminal sends the request obtained with the ad content of file association to be played to Advertisement Server by broadcasting and TV bilateral network passage.
In the present embodiment, file to be played mainly refers to video file, such as TV programme, film etc., operator all can insert certain ad content wherein, in the present embodiment, terminal obtains the request with the ad content of file association to be played to Advertisement Server transmission separately, directly, and is not sent the acquisition request of ad content to Advertisement Server by broadcasting and TV video on-demand system.
Step S102, described terminal receives the described ad content that described Advertisement Server is sent by described broadcasting and TV bilateral network passage.
The ad content of file to be played is stored in Advertisement Server, and the ad content that Advertisement Server acquisition terminal is asked sends to terminal.Terminal receives the ad content that Advertisement Server is sent by broadcasting and TV bilateral network passage, instead of sends to terminal through broadcasting and TV unilateral network passage after file to be played is inserted in ad content location by broadcasting and TV video on-demand system.
Step S103, described terminal exports the described ad content received.
After terminal receives ad content separately, export ad content in special time, the position of playing file to be played.
According to a kind of ad content distribution method that the embodiment of the present invention provides, terminal can obtain the ad content of file to be played easily from Advertisement Server by broadcasting and TV bilateral network passage, reduce the functional module that distributing advertisement is relevant, reduce the complexity of the integrated advertisement of broadcasting and TV operation system.
Due to broadcasting and TV bilateral network in some cases, as (English: Ethernet over Coax in adopted the Ethernet based on coaxial cable to transmit, be called for short: bilateral network scheme EOC), bilateral network is used for control channel, Bandwidth-Constrained, video ad content real time down can not be met, need to carry out distribution control, content pre-download and buffer memory in terminal and Advertisement Server.Describe in detail below by embodiment:
Refer to Fig. 2, be the method flow diagram of the another kind of ad content distribution method that the embodiment of the present invention provides, the method is applied to terminal, and the method comprises the following steps:
Step S201, after described terminal starts, whether described terminal is upgraded with the ad content of file association to be played by the inquiry of broadcasting and TV bilateral network passage.
Such as, if support video segment advertisement, whether terminal upon actuation, first can have renewal to radio server inquiry video bumper advertisements content.
Step S202, if described ad content upgrades, described terminal sends the request obtained with the ad content of described file association to be played to Advertisement Server by described broadcasting and TV bilateral network passage.
If ad content upgrades, then active request video bumper advertisements content.
Step S203, described terminal receives the described ad content that described Advertisement Server is sent by described broadcasting and TV bilateral network passage.
The ad content of asking when the terminal of the same area exceedes the setting downlink bandwidth capacity of described broadcasting and TV bilateral network passage, and described terminal receives the ad content that described Advertisement Server is sent the terminal of the same area by described broadcasting and TV bilateral network access needle in batches.Concrete, when terminal receives the ad content of Advertisement Server transmission, Advertisement Server can carry out distribution and control.The distribution of ad content controls, and according to terminal when asking ad content, the area information carried is determined.For the user of the same area, consider the restriction of two-way downlink bandwidth, need ad content to distribute in batches, namely according to the capacity of the two-way downlink bandwidth in region, determine the concurrency of contents distribution; For the request exceeding concurrency, Advertisement Server will temporarily be refused, and after the time that terminal equipment is specified at interval, again again ask.
Step S204, described terminal is by extremely local for the described ad content buffer memory received.
If the ad content of terminal active request has renewal, then the ad content after renewal is downloaded to this locality and carry out buffer memory, until content upgrades again.Terminal equipment, when needs displaying video bumper advertisements, directly reads and be buffered in the local ad content stored, and broadcasting is shown.
Step S205, described terminal sends the request obtaining described file to be played to broadcasting and TV ordering server by described broadcasting and TV bilateral network passage.
The acquisition of file to be played still sends by existing broadcasting and TV bilateral network passage the request of acquisition, and other control channel is also sent by broadcasting and TV bilateral network passage.
Step S206, the file described to be played that described terminal is sent by broadcasting and TV ordering server described in CHINA RFTCOM Co Ltd unilateral network channel reception.
The to be played file of terminal still by being sent by CHINA RFTCOM Co Ltd unilateral network channel reception broadcasting and TV ordering server.
It should be noted that, the execution sequence of step S201-S204 and step S205-S206 does not limit.
Step S207, described terminal exports the described ad content and described file to be played that receive.
After terminal receives ad content separately, according to prior art, ad content can be inserted file to be played and play, such as, the ad targeting techniques etc. of the Internet.
According to a kind of ad content distribution method that the embodiment of the present invention provides, terminal can obtain the ad content of file to be played easily from Advertisement Server by broadcasting and TV bilateral network passage, reduce the functional module that distributing advertisement is relevant, reduce the complexity of the integrated advertisement of broadcasting and TV operation system.
Refer to Fig. 3, be the method flow diagram of another ad content distribution method that the embodiment of the present invention provides, the method is applied to Advertisement Server, and the method comprises the following steps:
Step S301, described Advertisement Server receives the request of the ad content of acquisition that described terminal sent by broadcasting and TV bilateral network and file association to be played.
In the present embodiment, terminal obtains the request with the ad content of file association to be played to Advertisement Server transmission separately, directly, and is not sent the acquisition request of ad content to Advertisement Server by broadcasting and TV video on-demand system.Advertisement Server receives the acquisition request of this ad content.
Step S302, described Advertisement Server sends described ad content by described broadcasting and TV bilateral network passage to described terminal.
The ad content of file to be played is stored in Advertisement Server, and the ad content that Advertisement Server acquisition terminal is asked sends to terminal.Terminal receives the ad content that Advertisement Server is sent by broadcasting and TV bilateral network passage, instead of sends to terminal through broadcasting and TV unilateral network passage after file to be played is inserted in ad content location by broadcasting and TV video on-demand system.
Due to broadcasting and TV bilateral network in some cases, as (English: Ethernet over Coax in adopted the Ethernet based on coaxial cable to transmit, be called for short: bilateral network scheme EOC), bilateral network is used for control channel, Bandwidth-Constrained, video ad content real time down can not be met, need to carry out distribution in terminal and Advertisement Server and control.The distribution of ad content controls, and according to terminal when asking ad content, the area information carried is determined.For the user of the same area, consider the restriction of two-way downlink bandwidth, need ad content to distribute in batches, namely according to the capacity of the two-way downlink bandwidth in region, determine the concurrency of contents distribution; For the request exceeding concurrency, Advertisement Server will temporarily be refused, and after the time that terminal equipment is specified at interval, again again ask.
According to a kind of ad content distribution method that the embodiment of the present invention provides, Advertisement Server passes through the request of the acquisition ad content of broadcasting and TV bilateral network receiving terminal and sends ad content to terminal, terminal is enable to be obtained the ad content of file to be played easily from Advertisement Server by broadcasting and TV bilateral network passage, reduce the functional module that distributing advertisement is relevant, reduce the complexity of the integrated advertisement of broadcasting and TV operation system.
Refer to Fig. 4, be the structural representation of a kind of terminal that the embodiment of the present invention provides, this terminal 1000 comprises:
First transmitting element 11, for sending the request obtained with the ad content of file association to be played to Advertisement Server by broadcasting and TV bilateral network passage.
In the present embodiment, file to be played mainly refers to video file, such as TV programme, film etc., operator all can insert certain ad content wherein, in the present embodiment, terminal obtains the request with the ad content of file association to be played to Advertisement Server transmission separately, directly, and is not sent the acquisition request of ad content to Advertisement Server by broadcasting and TV video on-demand system.
First receiving element 12, for receiving the described ad content that described Advertisement Server is sent by described broadcasting and TV bilateral network passage.
The ad content of file to be played is stored in Advertisement Server, and the ad content that Advertisement Server acquisition terminal is asked sends to terminal.Terminal receives the ad content that Advertisement Server is sent by broadcasting and TV bilateral network passage, instead of sends to terminal through broadcasting and TV unilateral network passage after file to be played is inserted in ad content location by broadcasting and TV video on-demand system.
Output unit 13, for exporting the described ad content received.
After terminal receives ad content separately, export ad content in special time, the position of playing file to be played.
According to a kind of terminal that the embodiment of the present invention provides, this terminal can obtain the ad content of file to be played easily from Advertisement Server by broadcasting and TV bilateral network passage, reduce the functional module that distributing advertisement is relevant, reduce the complexity of the integrated advertisement of broadcasting and TV operation system.
Due to broadcasting and TV bilateral network in some cases, as (English: Ethernet over Coax in adopted the Ethernet based on coaxial cable to transmit, be called for short: bilateral network scheme EOC), bilateral network is used for control channel, Bandwidth-Constrained, video ad content real time down can not be met, need to carry out distribution control, content pre-download and buffer memory in terminal and Advertisement Server.Describe in detail below by embodiment:
Refer to Fig. 5, be the structural representation of the another kind of terminal that the embodiment of the present invention provides, this terminal 2000 comprises:
Whether query unit 21, for after terminal starts, upgraded with the ad content of file association to be played by the inquiry of broadcasting and TV bilateral network passage.
Such as, if support video segment advertisement, whether terminal upon actuation, first can have renewal to radio server inquiry video bumper advertisements content.
First transmitting element 22, if upgrade for described ad content, sends the request obtained with the ad content of described file association to be played to Advertisement Server by described broadcasting and TV bilateral network passage.
If ad content upgrades, then active request video bumper advertisements content.
First receiving element 23, for receiving the described ad content that described Advertisement Server is sent by described broadcasting and TV bilateral network passage.
First receiving element 23 specifically for: the ad content of asking when the terminal of the same area exceedes the setting downlink bandwidth capacity of described broadcasting and TV bilateral network passage, and described terminal receives the ad content that described Advertisement Server is sent the terminal of the same area by described broadcasting and TV bilateral network access needle in batches.Concrete, when terminal receives the ad content of Advertisement Server transmission, Advertisement Server can carry out distribution and control.The distribution of ad content controls, and according to terminal when asking ad content, the area information carried is determined.For the user of the same area, consider the restriction of two-way downlink bandwidth, need ad content to distribute in batches, namely according to the capacity of the two-way downlink bandwidth in region, determine the concurrency of contents distribution; For the request exceeding concurrency, Advertisement Server will temporarily be refused, and after the time that terminal equipment is specified at interval, again again ask.
Buffer unit 24, extremely local for the described ad content buffer memory that will receive.
If the ad content of terminal active request has renewal, then the ad content after upgrading is downloaded to this locality and carries out buffer memory, until content upgrades again by buffer unit 24.Terminal equipment, when needs displaying video bumper advertisements, directly reads and be buffered in the local ad content stored, and broadcasting is shown.
Second transmitting element 25, for sending the request obtaining described file to be played to broadcasting and TV ordering server by described broadcasting and TV bilateral network passage.
The acquisition of file to be played still sends by existing broadcasting and TV bilateral network passage the request of acquisition, and other control channel is also sent by broadcasting and TV bilateral network passage.
Second receiving element 26, for the file described to be played sent by broadcasting and TV ordering server described in CHINA RFTCOM Co Ltd unilateral network channel reception.
The to be played file of terminal still by being sent by CHINA RFTCOM Co Ltd unilateral network channel reception broadcasting and TV ordering server.
Output unit 27, for exporting the described ad content and described file to be played that receive.
After terminal receives ad content separately, according to prior art, ad content can be inserted file to be played and play, such as, the ad targeting techniques etc. of the Internet.
According to a kind of terminal that the embodiment of the present invention provides, this terminal can obtain the ad content of file to be played easily from Advertisement Server by broadcasting and TV bilateral network passage, reduce the functional module that distributing advertisement is relevant, reduce the complexity of the integrated advertisement of broadcasting and TV operation system.
Refer to Fig. 6, be the structural representation of a kind of Advertisement Server that the embodiment of the present invention provides, this Advertisement Server 3000 comprises:
Receiving element 31, the request of the acquisition sent by broadcasting and TV bilateral network for receiving terminal and the ad content of file association to be played.
In the present embodiment, terminal obtains the request with the ad content of file association to be played to Advertisement Server transmission separately, directly, and is not sent the acquisition request of ad content to Advertisement Server by broadcasting and TV video on-demand system.Advertisement Server receives the acquisition request of this ad content.
Transmitting element 32, for sending described ad content by described broadcasting and TV bilateral network passage to described terminal.
The ad content of file to be played is stored in Advertisement Server, and the ad content that Advertisement Server acquisition terminal is asked sends to terminal.Terminal receives the ad content that Advertisement Server is sent by broadcasting and TV bilateral network passage, instead of sends to terminal through broadcasting and TV unilateral network passage after file to be played is inserted in ad content location by broadcasting and TV video on-demand system.
Due to broadcasting and TV bilateral network in some cases, as (English: Ethernet over Coax in adopted the Ethernet based on coaxial cable to transmit, be called for short: bilateral network scheme EOC), bilateral network is used for control channel, Bandwidth-Constrained, video ad content real time down can not be met, need to carry out distribution in terminal and Advertisement Server and control.The distribution of ad content controls, and according to terminal when asking ad content, the area information carried is determined.For the user of the same area, consider the restriction of two-way downlink bandwidth, need ad content to distribute in batches, namely according to the capacity of the two-way downlink bandwidth in region, determine the concurrency of contents distribution; For the request exceeding concurrency, Advertisement Server will temporarily be refused, and after the time that terminal equipment is specified at interval, again again ask.
According to a kind of Advertisement Server that the embodiment of the present invention provides, Advertisement Server passes through the request of the acquisition ad content of broadcasting and TV bilateral network receiving terminal and sends ad content to terminal, terminal is enable to be obtained the ad content of file to be played easily from Advertisement Server by broadcasting and TV bilateral network passage, reduce the functional module that distributing advertisement is relevant, reduce the complexity of the integrated advertisement of broadcasting and TV operation system.
It should be noted that, for aforesaid each embodiment of the method, in order to simple description, therefore it is all expressed as a series of combination of actions, but those skilled in the art should know, the present invention is not by the restriction of described sequence of movement, because according to the present invention, some step can adopt other orders or carry out simultaneously.Secondly, those skilled in the art also should know, the embodiment described in specification all belongs to preferred embodiment, and involved action and module might not be that the present invention is necessary.
In the above-described embodiments, the description of each embodiment is all emphasized particularly on different fields, in certain embodiment, there is no the part described in detail, can see the associated description of other embodiments.
Through the above description of the embodiments, those skilled in the art can be well understood to the present invention can use hardware implementing, or firmware realizes, or their compound mode realizes.When implemented in software, above-mentioned functions can be stored in computer-readable medium or as the one or more instruction on computer-readable medium or code and transmit.Computer-readable medium comprises computer-readable storage medium and communication media, and wherein communication media comprises any medium being convenient to transmit computer program from a place to another place.Storage medium can be any usable medium that computer can access.As example but be not limited to: computer-readable medium can comprise random access memory (Random Access Memory, RAM), read-only memory (Read-Only Memory, ROM), EEPROM (Electrically Erasable Programmable Read Only Memo) (Electrically ErasableProgrammable Read-Only Memory, EEPROM), read-only optical disc (Compact Disc Read-OnlyMemory, or other optical disc storage CD-ROM), magnetic disk storage medium or other magnetic storage apparatus, or the program code that can be used in carrying or storing the expectation with instruction or data structure form also can by any other medium of computer access.In addition.Any connection can be suitable become computer-readable medium.Such as, if software uses coaxial cable, optical fiber cable, twisted-pair feeder, Digital Subscriber Line (Digital SubscriberLine, DSL) or the wireless technology of such as infrared ray, radio and microwave and so on from website, server or other remote source, so the wireless technology of coaxial cable, optical fiber cable, twisted-pair feeder, DSL or such as infrared ray, wireless and microwave and so on be included in affiliated medium fixing in.As used in the present invention, dish (Disk) and dish (disc) comprise compression laser disc (CD), laser dish, laser disc, Digital Versatile Disc (DVD), floppy disk and Blu-ray Disc, the copy data of the usual magnetic of its mid-game, dish then carrys out the copy data of optics with laser.Combination above also should be included within the protection range of computer-readable medium.
In a word, the foregoing is only the preferred embodiment of technical solution of the present invention, be not intended to limit protection scope of the present invention.Within the spirit and principles in the present invention all, any amendment done, equivalent replacement, improvement etc., all should be included within protection scope of the present invention.
Claims (10)
1. an advertisement distributing method, is applied to terminal, it is characterized in that, comprising:
Described terminal sends the request obtained with the ad content of file association to be played to Advertisement Server by broadcasting and TV bilateral network passage;
Described terminal receives the described ad content that described Advertisement Server is sent by described broadcasting and TV bilateral network passage;
Described terminal exports the described ad content received.
2. the method for claim 1, is characterized in that, described terminal receives the described ad content that described Advertisement Server is sent by described broadcasting and TV bilateral network passage, comprising:
The ad content of asking when the terminal of the same area exceedes the setting downlink bandwidth capacity of described broadcasting and TV bilateral network passage, and described terminal receives the ad content that described Advertisement Server is sent the terminal of the same area by described broadcasting and TV bilateral network access needle in batches.
3. the method for claim 1, is characterized in that, described terminal was also comprised sent the request of the ad content of acquisition and file association to be played to Advertisement Server by broadcasting and TV bilateral network passage before:
After described terminal starts, whether described terminal is upgraded with the ad content of described file association to be played by the inquiry of broadcasting and TV bilateral network passage;
If described ad content upgrades, then after described terminal receives the described ad content that described Advertisement Server sent by described broadcasting and TV bilateral network passage, and before described terminal exports the described ad content received, also comprise:
Described terminal is by extremely local for the described ad content buffer memory received.
4. the method as described in claim 1-3 any one, is characterized in that, also comprises:
Described terminal sends the request obtaining described file to be played to broadcasting and TV ordering server by described broadcasting and TV bilateral network passage;
The file described to be played that described terminal is sent by broadcasting and TV ordering server described in CHINA RFTCOM Co Ltd unilateral network channel reception.
5. an advertisement distributing method, is applied to Advertisement Server, it is characterized in that, comprising:
Described Advertisement Server receives the request of the ad content of acquisition that described terminal sent by broadcasting and TV bilateral network and file association to be played;
Described Advertisement Server sends described ad content by described broadcasting and TV bilateral network passage to described terminal.
6. method as claimed in claim 5, it is characterized in that, described Advertisement Server sends described ad content by described broadcasting and TV bilateral network passage to described terminal, comprising:
The ad content of asking when the terminal of the same area exceedes the setting downlink bandwidth capacity of described broadcasting and TV bilateral network passage, and described Advertisement Server sends the ad content of asking by described broadcasting and TV bilateral network passage to the terminal of described the same area in batches.
7. a terminal, is characterized in that, comprising:
First transmitting element, for sending the request obtained with the ad content of file association to be played to Advertisement Server by broadcasting and TV bilateral network passage;
First receiving element, for receiving the described ad content that described Advertisement Server is sent by described broadcasting and TV bilateral network passage;
Output unit, for exporting the described ad content received.
8. terminal as claimed in claim 7, is characterized in that, described first receiving element specifically for:
The ad content of asking when the terminal of the same area exceedes the setting downlink bandwidth capacity of described broadcasting and TV bilateral network passage, receives the ad content that described Advertisement Server is sent the terminal of the same area by described broadcasting and TV bilateral network access needle in batches.
9. an Advertisement Server, is characterized in that, comprising:
Receiving element, the request of the acquisition sent by broadcasting and TV bilateral network for receiving terminal and the ad content of file association to be played;
Transmitting element, for sending described ad content by described broadcasting and TV bilateral network passage to described terminal.
10. Advertisement Server as claimed in claim 9, it is characterized in that, described transmitting element specifically for: the ad content of asking when the terminal of the same area exceedes the setting downlink bandwidth capacity of described broadcasting and TV bilateral network passage, sends the ad content of asking by described broadcasting and TV bilateral network passage to the terminal of described the same area in batches.
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