CN104572857B - A kind of Web page push method and device - Google Patents
A kind of Web page push method and device Download PDFInfo
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- CN104572857B CN104572857B CN201410787946.7A CN201410787946A CN104572857B CN 104572857 B CN104572857 B CN 104572857B CN 201410787946 A CN201410787946 A CN 201410787946A CN 104572857 B CN104572857 B CN 104572857B
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/951—Indexing; Web crawling techniques
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Abstract
The embodiment of the invention discloses a kind of Web page push method, including：According to mutual transfer number between multiple webpages, the transfer matrix of the multiple webpage is established；The transfer matrix of the multiple webpage is generated to obtain the degree of association arrangement table of the multiple webpage, other each webpages that the degree of association arrangement table is included in the multiple webpage are transferred to the number of the target web in the multiple webpage respectively；According to degree of association arrangement table, the transfer ratio between the multiple webpage is determined；According to the transfer ratio between the multiple webpage, the webpage pushed is determined from the multiple webpage.The embodiment of the invention also discloses a kind of Web page push device.Using the embodiment of the present invention, the accuracy of Web page push can be improved.
Description
Technical field
The present invention relates to Data Mining, more particularly to a kind of Web page push method and device.
Background technology
Judge that the pouplarity of webpage and news has much at present, but most of is click volume according to webpage, is returned
Complexor and user score these aspects to evaluate it.In the prior art scheme, the net that will have linking relationship first
Page uniformly encloses identical PageRank (webpage rank) value, it is further assumed that page viewers are every time with same probability by current web page
Another page is jumped to, if current web page does not link, other any one pages are jumped to a less probability,
Calculating the PageRank value of related web page each time can all change.If some webpage is important, there is more webpage
It can be jumped to, or jump to it webpage it is all important.But its shortcoming is also clearly, first is that have ignored theme
Correlation, second to be that the old page is certain to than new page PageRank value high, therefore the accuracy of Web page push is not high.
The content of the invention
The embodiment of the present invention provides a kind of Web page push method and device.The accuracy of Web page push can be improved.
The embodiments of the invention provide a kind of Web page push method, including：
According to mutual transfer number between multiple webpages, the transfer matrix of the multiple webpage is established；
The transfer matrix of the multiple webpage is generated to obtain the degree of association arrangement table of the multiple webpage, the degree of association
Other each webpages that arrangement table is included in the multiple webpage are transferred to time of the target web in the multiple webpage respectively
Number；
According to degree of association arrangement table, the transfer ratio between the multiple webpage is determined；
According to the transfer ratio between the multiple webpage, the webpage pushed is determined from the multiple webpage.
Wherein, other described each webpages in the multiple webpage are transferred to the target network in the multiple webpage respectively
The number of page is arranged according to order from big to small.
Wherein, it is described according to degree of association arrangement table, determine that the transfer ratio between the multiple webpage includes：
Calculate in number and other described webpages that the first webpage in other described webpages shifts the target web
The ratio that second webpage is transferred to the number of the target web is worth to transfer ratio between the multiple webpage, and described first
Webpage shifts the number of the target web and second webpage is transferred to the number of the target web in the degree of association
Arranged adjacent in arrangement table.
Wherein, the transfer ratio according between the multiple webpage, the net of push is determined from the multiple webpage
Page includes：
If the first webpage in other described webpages shifts the number of the target web and the in other described webpages
The ratio that two webpages are transferred to the number of the target web is more than the first predetermined threshold value, then pushes first webpage.
Wherein, it is described according to the degree of association of the multiple webpage arrangement table, determine the transfer ratio between the multiple webpage
Before value, in addition to：
Other each webpages in the multiple webpage are transferred to the number of the target web respectively, it is determined that described
The weight reference value of target web；
If the weight reference value of the target web is more than the second predetermined threshold value, perform described according to degree of association row
Cloth table determines the step of transfer ratio between the multiple webpage.
Wherein, it is described according to the degree of association of the multiple webpage arrangement table, determine target web in the multiple webpage
Before weight reference value, in addition to：
The accuracy rate and recall rate of push webpage are obtained, the accuracy rate of the push webpage is to be used in the multiple webpage
Family browses the ratio of the quantity and the quantity of the push webpage of webpage, and the recall rate is that the multiple netpage user browses
The quantity of webpage browses the ratio of the quantity of webpage with the push netpage user；
According to the accuracy rate and recall rate of the push webpage, the Score index for pushing webpage is calculated；
According to the Score index of the push webpage, it is determined that whether being adjusted to the weight reference value of the target web
It is whole.
Correspondingly, the embodiments of the invention provide a kind of Web page push device, including：
Matrix establishes module, for according to mutual transfer number between multiple webpages, establishing the transfer of the multiple webpage
Matrix；
Arrangement table generation module, for generating the transfer matrix of the multiple webpage to obtain the association of the multiple webpage
Degree arrangement table, other each webpages that the degree of association arrangement table is included in the multiple webpage are transferred to the multiple net respectively
The number of target web in page；
Ratio calculation module, for according to degree of association arrangement table, determining the transfer ratio between the multiple webpage；
Webpage determining module, for according to the transfer ratio between the multiple webpage, being determined from the multiple webpage
The webpage of push.
Wherein, other described each webpages in the multiple webpage are transferred to the target network in the multiple webpage respectively
The number of page is arranged according to order from big to small.
Wherein, the ratio calculation module, the mesh is shifted specifically for calculating the first webpage in other described webpages
The ratio for the number that the number for marking webpage is transferred to the target web with the second webpage in other described webpages is worth to described
Transfer ratio between multiple webpages, the number that first webpage shifts the target web are transferred to second webpage
The number of target web arranged adjacent in the degree of association arranges table.
Wherein, the webpage determining module, if shifting the target specifically for the first webpage in other described webpages
It is pre- that the ratio for the number that the number of webpage is transferred to the target web with the second webpage in other described webpages is more than first
If threshold value, then first webpage is pushed.
Wherein, described device also includes：
Weights determining module, the target network is transferred to respectively for other each webpages in the multiple webpage
The number of page, determine the weight reference value of the target web；
Value comparison module, if the weight reference value for the target web is more than the second predetermined threshold value, perform institute
State the step of transfer ratio between the multiple webpage is determined according to the degree of association arrangement table.
Wherein, described device also includes：
Data acquisition module, for obtaining the accuracy rate and recall rate of push webpage, the accuracy rate of the push webpage
The ratio of the quantity and the quantity of the push webpage of webpage is browsed for the multiple netpage user, the recall rate is described
Multiple netpage users browse the quantity of webpage and the ratio for pushing netpage user and browsing the quantity of webpage；
Index computing module, accuracy rate and recall rate for index according to the push webpage, calculates the push
The evaluation index of webpage；
Determining module is adjusted, for the evaluation index according to the push webpage, it is determined that the weight to the target web
Whether reference value is adjusted.
Implement the embodiment of the present invention, first according to mutual transfer number between multiple webpages, establish the multiple webpage
Transfer matrix；Then the transfer matrix of the multiple webpage is generated to obtain the degree of association arrangement table of the multiple webpage, it is described
Other each webpages that degree of association arrangement table is included in the multiple webpage are transferred to the target network in the multiple webpage respectively
The number of page；Secondly according to degree of association arrangement table, the transfer ratio between the multiple webpage is determined；Described in last basis
Transfer ratio between multiple webpages, the webpage of push is determined from the multiple webpage, so as to improve the accurate of Web page push
Property.
Brief description of the drawings
In order to illustrate the technical solution of the embodiments of the present invention more clearly, required use in being described below to embodiment
Accompanying drawing be briefly described, it should be apparent that, drawings in the following description are some embodiments of the present invention, for this area
For those of ordinary skill, on the premise of not paying creative work, other accompanying drawings can also be obtained according to these accompanying drawings.
Fig. 1 is a kind of first embodiment flow chart of Web page push method proposed by the present invention；
Fig. 2 is a kind of schematic diagram of the transfer matrix of multiple webpages provided in an embodiment of the present invention；
Fig. 3 is a kind of schematic diagram of the degree of association arrangement table of multiple webpages provided in an embodiment of the present invention；
Fig. 4 is a kind of flow chart of another embodiment of Web page push method proposed by the present invention；
Fig. 5 is a kind of structural representation for Web page push device that the embodiment of the present invention proposes.
Embodiment
Below in conjunction with the accompanying drawing in the embodiment of the present invention, the technical scheme in the embodiment of the present invention is carried out clear, complete
Site preparation describes, it is clear that described embodiment is part of the embodiment of the present invention, rather than whole embodiments.Based on this hair
Embodiment in bright, the every other implementation that those of ordinary skill in the art are obtained under the premise of creative work is not made
Example, belongs to the scope of protection of the invention.
Fig. 1 is refer to, Fig. 1 is a kind of first embodiment flow chart of Web page push method proposed by the present invention.As schemed
Show, the Web page push method in the embodiment of the present invention includes：
S101, according to mutual transfer number between multiple webpages, establish the transfer matrix of the multiple webpage.
In the specific implementation, as shown in Fig. 2 news1~newsn in matrix represents n webpage, a11, a22 and ann etc.
Numerical value is that 0, a1n represents to be transferred to the number of the n-th news from the first news, and a2n represents that the second news is transferred to time of the n-th news
Number, other the like.
S102, the transfer matrix of the multiple webpage is generated to obtain the degree of association arrangement table of the multiple webpage, it is described
Other each webpages that degree of association arrangement table is included in the multiple webpage are transferred to the target network in the multiple webpage respectively
The number of page.
In the specific implementation, other each webpages described in the multiple webpage can be transferred to the multiple net respectively
The number of target web in page is arranged according to order from big to small.
Such as：As shown in figure 3, the character string of secondary series is the banner of each webpage, each banner difference
A corresponding row word queue, each numeral represent that each webpage of other webpages is transferred to the number of the webpage, and these numerals are pressed
It is arranged in order according to order from big to small.
Optionally, time of the target web can be transferred to respectively according to each webpage of other in the multiple webpage
Number, determine the weight reference value of the target web；If the weight reference value of the target web is more than the second predetermined threshold value,
The step of execution determines the transfer ratio between the multiple webpage according to the degree of association arrangement table.Because the multiple webpage
In other described each webpages to be transferred to the number of target web in the multiple webpage respectively suitable according to from big to small
Sequence is arranged, it is possible to which the first webpage that queue foremost is arranged in other webpages is transferred to the number of target web
As weight reference value.
Optionally, the accuracy rate and recall rate of push webpage are obtained, the accuracy rate of the push webpage is the multiple
Netpage user browses the ratio of the quantity and the quantity of the push webpage of webpage, and the recall rate is in the multiple webpage
User browses the quantity of webpage and the ratio for pushing netpage user and browsing the quantity of webpage；According to the push webpage
Accuracy rate and recall rate, calculate the Score index of the push webpage；According to the Score index of the push webpage, it is determined that pair
Whether the weight reference value of the target web is adjusted.
Specifically, when the Score index being calculated is much smaller than default Score index, then can arrange table according to the degree of association
The arrangement density of transfer number corresponding to middle target web is adjusted, and is referred to when the Score index being calculated approaches default scoring
Mark, then be not required to whether be adjusted the weight reference value of the target web.Further, if transfer time corresponding to target web
Several arrangement variable densities is big, then can add the weight reference value of the small target web, if transfer time corresponding to target web
Several arrangement variable densities is small, then can reduce the weight reference value of the target web.Wherein, the calculation formula of Score index
It is as follows：
Wherein, F is Score index, and U is the set of all users, hit (ui) it is that some user browses net in multiple webpages
The quantity of page, L (ui) it is to the quantity of some user push webpage, T (ui) it is the number that some user browses webpage in push webpage
Amount.
S103, according to degree of association arrangement table, determine the transfer ratio between the multiple webpage.
In the specific implementation, the first webpage calculated in other described webpages shift the number of the target web with it is described its
The ratio that the second webpage in his webpage is transferred to the number of the target web is worth to transfer ratio between the multiple webpage
Value, first webpage shift the number that the number of the target web and second webpage are transferred to the target web and existed
Arranged adjacent in the degree of association arrangement table.
S104, according to the transfer ratio between the multiple webpage, the webpage pushed is determined from the multiple webpage.
If in the specific implementation, the first webpage in other described webpages shift the number of the target web with it is described other
The ratio that the second webpage in webpage is transferred to the number of the target web is more than the first predetermined threshold value, then pushes described first
Webpage.If the first webpage in other described webpages shifts the number of the target web and the second net in other described webpages
The ratio for the number that page is transferred to the target web is not more than the first predetermined threshold value, then does not push first webpage, continues
Calculate and select other webpages to be pushed.
After judging whether to recommend the first webpage, it can continue to calculate the second webpage transfer institute in other described webpages
The ratio that the 3rd webpage in the number and other described webpages of target web is transferred to the number of the target web is stated, if institute
The number for stating the transfer of the second webpage in other webpages target web is transferred to the 3rd webpage in other described webpages
The ratio of the number of the target web is more than the first predetermined threshold value, then pushes second webpage.Further, when push net
When the number of page reaches predetermined number, it can stop calculating the transfer ratio between the multiple webpage, wherein, predetermined number can
Think 3, but be not limited to above-mentioned number.
In embodiments of the present invention, the multiple webpage is established according to mutual transfer number between multiple webpages first
Transfer matrix；Then the transfer matrix of the multiple webpage is generated to obtain the degree of association arrangement table of the multiple webpage, it is described
Other each webpages that degree of association arrangement table is included in the multiple webpage are transferred to the target network in the multiple webpage respectively
The number of page；Secondly according to degree of association arrangement table, the transfer ratio between the multiple webpage is determined；Described in last basis
Transfer ratio between multiple webpages, the webpage of push is determined from the multiple webpage, so as to improve the accurate of Web page push
Property.
Fig. 4 is refer to, Fig. 4 is a kind of second embodiment flow chart of Web page push method proposed by the present invention.As schemed
Show, the Web page push method in the embodiment of the present invention includes：
S401, according to mutual transfer number between multiple webpages, establish the transfer matrix of the multiple webpage.
In the specific implementation, as shown in Fig. 2 news1~newsn in matrix indicates n webpage, a11, a22 and ann
Deng numerical value represent for 0, a1n to be transferred to from the first news the number of the n-th news, a2n represents that the second news is transferred to the n-th news
Number, other the like.
S402, the transfer matrix of the multiple webpage is generated to obtain the degree of association arrangement table of the multiple webpage, it is described
Other each webpages that degree of association arrangement table is included in the multiple webpage are transferred to the target network in the multiple webpage respectively
The number of page.
In the specific implementation, other each webpages described in the multiple webpage can be transferred to the multiple net respectively
The number of target web in page is arranged according to order from big to small.
Such as：As shown in figure 3, the character string of secondary series is the banner of each webpage, each banner difference
A corresponding row word queue, each numeral represent that each webpage of other webpages is transferred to the number of the webpage, and these numerals are pressed
It is arranged in order according to order from big to small.
Optionally, time of the target web can be transferred to respectively according to each webpage of other in the multiple webpage
Number, determine the weight reference value of the target web；If the weight reference value of the target web is more than the second predetermined threshold value,
The step of execution determines the transfer ratio between the multiple webpage according to the degree of association arrangement table.Because the multiple webpage
In other described each webpages to be transferred to the number of target web in the multiple webpage respectively suitable according to from big to small
Sequence is arranged, it is possible to which the first webpage that queue foremost is arranged in other webpages is transferred to the number of target web
As weight reference value.
Optionally, the accuracy rate and recall rate of push webpage are obtained, the accuracy rate of the push webpage is the multiple
Netpage user browses the ratio of the quantity and the quantity of the push webpage of webpage, and the recall rate is in the multiple webpage
User browses the quantity of webpage and the ratio for pushing netpage user and browsing the quantity of webpage；According to the push webpage
Accuracy rate and recall rate, calculate the Score index of the push webpage；According to the Score index of the push webpage, it is determined that pair
Whether the weight reference value of the target web is adjusted.
Specifically, when the Score index being calculated is much smaller than default Score index, then can arrange table according to the degree of association
The arrangement density of transfer number corresponding to middle target web is adjusted, and is referred to when the Score index being calculated approaches default scoring
Mark, then be not required to whether be adjusted the weight reference value of the target web.Further, if transfer time corresponding to target web
Several arrangement variable densities is big, then can increase the weight reference value of the target web, if transfer time corresponding to target web
Several arrangement variable densities is small, then can reduce the weight reference value of the target web.Wherein, the calculation formula of Score index
It is as follows：
Wherein, F is Score index, and U is the set of all users, hit (ui) it is that some user browses net in multiple webpages
The quantity of page, L (ui) it is to the quantity of some user push webpage, T (ui) it is the number that some user browses webpage in push webpage
Amount.
S403, calculate the first webpage in other described webpages and shift the number of the target web and other described webpages
In the ratio of the second webpage number for being transferred to the target web be worth to transfer ratio between the multiple webpage, it is described
First webpage shifts the number of the target web and second webpage is transferred to the number of the target web in the pass
Arranged adjacent in connection degree arrangement table.
S404, if the first webpage in other described webpages is shifted in number and other described webpages of the target web
The ratio of the second webpage number for being transferred to the target web be more than the first predetermined threshold value, then push first webpage.
If the first webpage in other described webpages shifts the number of the target web and the second webpage in other described webpages turns
The ratio for moving on to the number of the target web is not more than the first predetermined threshold value, then does not push first webpage, continue to calculate
Other webpages are selected to be pushed.
After judging whether to recommend the first webpage, it can continue to calculate the second webpage transfer institute in other described webpages
The ratio that the 3rd webpage in the number and other described webpages of target web is transferred to the number of the target web is stated, if institute
The number for stating the transfer of the second webpage in other webpages target web is transferred to the 3rd webpage in other described webpages
The ratio of the number of the target web is more than the first predetermined threshold value, then pushes second webpage.Further, when push net
When the number of page reaches predetermined number, it can stop calculating the transfer ratio between the multiple webpage, wherein, predetermined number can
Think 3, but be not limited to above-mentioned number.
In embodiments of the present invention, the multiple webpage is established according to mutual transfer number between multiple webpages first
Transfer matrix；Then the transfer matrix of the multiple webpage is generated to obtain the degree of association arrangement table of the multiple webpage, it is described
Other each webpages that degree of association arrangement table is included in the multiple webpage are transferred to the target network in the multiple webpage respectively
The number of page；Secondly according to degree of association arrangement table, the transfer ratio between the multiple webpage is determined；Described in last basis
Transfer ratio between multiple webpages, the webpage of push is determined from the multiple webpage, so as to improve the accurate of Web page push
Property.
Fig. 5 is refer to, Fig. 5 is a kind of structural representation for Web page push device that the embodiment of the present invention proposes.As schemed
Show, the present invention is that the device in embodiment includes：
Matrix establishes module 501, for according to mutual transfer number between multiple webpages, establishing turning for the multiple webpage
Move matrix.
In the specific implementation, as shown in Fig. 2 news1~newsn in matrix represents n webpage, a11, a22 and ann etc.
Numerical value is that 0, a1n represents to be transferred to the number of the n-th news from the first news, and a2n represents that the second news is transferred to time of the n-th news
Number, other the like.
Arrangement table generation module 502, for generating the transfer matrix of the multiple webpage to obtain the multiple webpage
Degree of association arrangement table, other each webpages that the degree of association arrangement table is included in the multiple webpage are transferred to described more respectively
The number of target web in individual webpage.
In the specific implementation, other each webpages described in the multiple webpage can be transferred to the multiple net respectively
The number of target web in page is arranged according to order from big to small.
Such as：As shown in figure 3, the character string of secondary series is the banner of each webpage, each banner difference
A corresponding row word queue, each numeral represent that each webpage of other webpages is transferred to the number of the webpage, and these numerals are pressed
It is arranged in order according to order from big to small.
Optionally, the device in the embodiment of the present invention can also include weights determining module and value comparison module, its
In：
Weights determining module, the target network is transferred to respectively for other each webpages in the multiple webpage
The number of page, determine the weight reference value of the target web.
Value comparison module, if the weight reference value for the target web is more than the second predetermined threshold value, perform root
The step of transfer ratio between the multiple webpage is determined according to the degree of association arrangement table.Because the institute in the multiple webpage
The number for stating the target web that other each webpages are transferred in the multiple webpage respectively is carried out according to order from big to small
Arrangement, it is possible to which the first webpage that queue foremost is arranged in other webpages is transferred to the number of target web as power
Weight reference value.
Optionally, the device in the embodiment of the present invention can also include data acquisition module, index computing module and tune
Whole determining module, wherein：
Data acquisition module, for obtaining the accuracy rate and recall rate of push webpage, the accuracy rate of the push webpage
The ratio of the quantity and the quantity of the push webpage of webpage is browsed for the multiple netpage user, the recall rate is described
Multiple netpage users browse the quantity of webpage and the ratio for pushing netpage user and browsing the quantity of webpage；
Index computing module, accuracy rate and recall rate for index according to the push webpage, calculates the push
The evaluation index of webpage；
Determining module is adjusted, for the evaluation index according to the push webpage, it is determined that the weight to the target web
Whether reference value is adjusted.
Specifically, when the Score index being calculated is much smaller than default Score index, then can arrange table according to the degree of association
The arrangement density of transfer number corresponding to middle target web is adjusted, and is referred to when the Score index being calculated approaches default scoring
Mark, then be not required to whether be adjusted the weight reference value of the target web.Further, if transfer time corresponding to target web
Several arrangement variable densities is big, then can increase the weight reference value of the target web, if transfer time corresponding to target web
Several arrangement variable densities is small, then can reduce the weight reference value of the target web.Wherein, the calculation formula of Score index
It is as follows：
Wherein, F is Score index, and U is the set of all users, hit (ui) it is that some user browses net in multiple webpages
The quantity of page, L (ui) it is to the quantity of some user push webpage, T (ui) it is the number that some user browses webpage in push webpage
Amount.
Ratio calculation module 503, for according to degree of association arrangement table, determining the transfer ratio between the multiple webpage
Value.
In the specific implementation, the first webpage calculated in other described webpages shift the number of the target web with it is described its
The ratio that the second webpage in his webpage is transferred to the number of the target web is worth to transfer ratio between the multiple webpage
Value, first webpage shift the number that the number of the target web and second webpage are transferred to the target web and existed
Arranged adjacent in the degree of association arrangement table.
Webpage determining module 504, for according to the transfer ratio between the multiple webpage, from the multiple webpage really
Surely the webpage pushed.
If in the specific implementation, the first webpage in other described webpages shift the number of the target web with it is described other
The ratio that the second webpage in webpage is transferred to the number of the target web is more than the first predetermined threshold value, then pushes described first
Webpage.If the first webpage in other described webpages shifts the number of the target web and the second net in other described webpages
The ratio for the number that page is transferred to the target web is not more than the first predetermined threshold value, then does not push first webpage, continues
Calculate and select other webpages to be pushed.
After judging whether to recommend the first webpage, it can continue to calculate the second webpage transfer institute in other described webpages
The ratio that the 3rd webpage in the number and other described webpages of target web is transferred to the number of the target web is stated, if institute
The number for stating the transfer of the second webpage in other webpages target web is transferred to the 3rd webpage in other described webpages
The ratio of the number of the target web is more than the first predetermined threshold value, then pushes second webpage.Further, when push net
When the number of page reaches predetermined number, it can stop calculating the transfer ratio between the multiple webpage, wherein, predetermined number can
Think 3, but be not limited to above-mentioned number.
In embodiments of the present invention, the multiple webpage is established according to mutual transfer number between multiple webpages first
Transfer matrix；Then the transfer matrix of the multiple webpage is generated to obtain the degree of association arrangement table of the multiple webpage, it is described
Other each webpages that degree of association arrangement table is included in the multiple webpage are transferred to the target network in the multiple webpage respectively
The number of page；Secondly according to degree of association arrangement table, the transfer ratio between the multiple webpage is determined；Described in last basis
Transfer ratio between multiple webpages, the webpage of push is determined from the multiple webpage, so as to improve the accurate of Web page push
Property.
In the description of this specification, reference term " one embodiment ", " some embodiments ", " example ", " specifically show
The description of example " or " some examples " etc. means specific features, structure, material or the spy for combining the embodiment or example description
Point is contained at least one embodiment or example of the present invention.In this manual, to the schematic representation of above-mentioned term not
Identical embodiment or example must be directed to.Moreover, specific features, structure, material or the feature of description can be with office
Combined in an appropriate manner in one or more embodiments or example.In addition, in the case of not conflicting, the skill of this area
Art personnel can be tied the different embodiments or example and the feature of different embodiments or example described in this specification
Close and combine.
In addition, term " first ", " second " are only used for describing purpose, and it is not intended that instruction or hint relative importance
Or the implicit quantity for indicating indicated technical characteristic.Thus, define " first ", the feature of " second " can be expressed or
Implicitly include at least one this feature.In the description of the invention, " multiple " are meant that at least two, such as two, three
It is individual etc., unless otherwise specifically defined.
Any process or method described otherwise above description in flow chart or herein is construed as, and represents to include
Module, fragment or the portion of the code of the executable instruction of one or more the step of being used to realize specific logical function or process
Point, and the scope of the preferred embodiment of the present invention includes other realization, wherein can not press shown or discuss suitable
Sequence, including according to involved function by it is basic simultaneously in the way of or in the opposite order, carry out perform function, this should be of the invention
Embodiment person of ordinary skill in the field understood.
Expression or logic and/or step described otherwise above herein in flow charts, for example, being considered use
In the order list for the executable instruction for realizing logic function, may be embodied in any computer-readable medium, for
Instruction execution system, device or equipment (such as computer based system including the system of processor or other can be held from instruction
The system of row system, device or equipment instruction fetch and execute instruction) use, or combine these instruction execution systems, device or set
It is standby and use.For the purpose of this specification, " computer-readable medium " can any can be included, store, communicate, propagate or pass
Defeated program is for instruction execution system, device or equipment or the dress used with reference to these instruction execution systems, device or equipment
Put.The more specifically example (non-exhaustive list) of computer-readable medium includes following：Electricity with one or more wiring
Connecting portion (electronic installation), portable computer diskette box (magnetic device), random access memory (RAM), read-only storage
(ROM), erasable edit read-only storage (EPROM or flash memory), fiber device, and portable optic disk is read-only deposits
Reservoir (CDROM).In addition, computer-readable medium, which can even is that, to print the paper of described program thereon or other are suitable
Medium, because can then enter edlin, interpretation or if necessary with it for example by carrying out optical scanner to paper or other media
His suitable method is handled electronically to obtain described program, is then stored in computer storage.
It should be appreciated that each several part of the present invention can be realized with hardware, software, firmware or combinations thereof.Above-mentioned
In embodiment, software that multiple steps or method can be performed in memory and by suitable instruction execution system with storage
Or firmware is realized.If, and in another embodiment, can be with well known in the art for example, realized with hardware
Any one of row technology or their combination are realized：With the logic gates for realizing logic function to data-signal
Discrete logic, have suitable combinational logic gate circuit application specific integrated circuit, programmable gate array (PGA), scene
Programmable gate array (FPGA) etc..
Those skilled in the art are appreciated that to realize all or part of step that above-described embodiment method carries
Suddenly it is that by program the hardware of correlation can be instructed to complete, described program can be stored in a kind of computer-readable storage medium
In matter, the program upon execution, including one or a combination set of the step of embodiment of the method.
In addition, each functional unit in each embodiment of the present invention can be integrated in a processing module, can also
That unit is individually physically present, can also two or more units be integrated in a module.Above-mentioned integrated mould
Block can both be realized in the form of hardware, can also be realized in the form of software function module.The integrated module is such as
Fruit is realized in the form of software function module and as independent production marketing or in use, can also be stored in a computer
In read/write memory medium.
Storage medium mentioned above can be read-only storage, disk or CD etc..Although have been shown and retouch above
Embodiments of the invention are stated, it is to be understood that above-described embodiment is exemplary, it is impossible to be interpreted as the limit to the present invention
System, one of ordinary skill in the art can be changed to above-described embodiment, change, replace and become within the scope of the invention
Type.
Claims (6)
1. a kind of Web page push method, it is characterised in that methods described includes：
According to mutual transfer number between multiple webpages, the transfer matrix of the multiple webpage is established；
The transfer matrix of the multiple webpage is generated to obtain the degree of association arrangement table of the multiple webpage, the degree of association arrangement
Other each webpages that table is included in the multiple webpage are transferred to the number of the target web in the multiple webpage respectively；
Other each webpages are transferred to the number of the target web respectively according in the multiple webpage, it is determined that described
The weight reference value of target web；
If the weight reference value of the target web is more than the second predetermined threshold value, the first webpage in other described webpages is calculated
Shift the ratio that the second webpage in the number and other described webpages of the target web is transferred to the number of the target web
The transfer ratio being worth between the multiple webpage, first webpage shift the number and described second of the target web
Webpage is transferred to the number of the target web arranged adjacent in the degree of association arrangement table；
If the first webpage in other described webpages shifts the number of the target web and the second net in other described webpages
The ratio for the number that page is transferred to the target web is more than the first predetermined threshold value, then pushes first webpage.
2. the method as described in claim 1, it is characterised in that other described each webpages in the multiple webpage turn respectively
The number of the target web moved on in the multiple webpage is arranged according to order from big to small.
3. the method as described in claim 1, it is characterised in that it is described according to the degree of association of the multiple webpage arrange table, really
In fixed the multiple webpage before the weight reference value of target web, in addition to：
The accuracy rate and recall rate of push webpage are obtained, the accuracy rate of the push webpage is clear for the multiple netpage user
Look at webpage quantity with it is described push webpage quantity ratio, the recall rate be the multiple netpage user browse webpage
Quantity with it is described push netpage user browse webpage quantity ratio；
According to the accuracy rate and recall rate of the push webpage, the Score index for pushing webpage is calculated；
According to the Score index of the push webpage, it is determined that whether being adjusted to the weight reference value of the target web.
4. a kind of Web page push device, it is characterised in that described device includes：
Matrix establishes module, for according to mutual transfer number between multiple webpages, establishing the transfer matrix of the multiple webpage；
Arrangement table generation module, the degree of association for the transfer matrix of the multiple webpage to be generated to obtain to the multiple webpage are arranged
Cloth table, other each webpages that the degree of association arrangement table is included in the multiple webpage are transferred in the multiple webpage respectively
Target web number；
Weights determining module, the target network is transferred to respectively for other each webpages according in the multiple webpage
The number of page, determine the weight reference value of the target web；
Ratio calculation module, if the weight reference value for the target web is more than the second predetermined threshold value, calculate it is described its
The second webpage that the first webpage in his webpage is shifted in the number and other described webpages of the target web is transferred to described
The ratio of the number of target web is worth to the transfer ratio between the multiple webpage, and first webpage shifts the target network
Number and second webpage of page are transferred to the number of the target web arranged adjacent in the degree of association arrangement table；
Webpage determining module, if for the first webpage in other described webpages shift the number of the target web with it is described its
The ratio that the second webpage in his webpage is transferred to the number of the target web is more than the first predetermined threshold value, then pushes described
One webpage.
5. device as claimed in claim 4, it is characterised in that other described each webpages in the multiple webpage turn respectively
The number of the target web moved on in the multiple webpage is arranged according to order from big to small.
6. device as claimed in claim 4, it is characterised in that described device also includes：
Data acquisition module, for obtaining the accuracy rate and recall rate of push webpage, the accuracy rate of the push webpage is institute
The ratio that multiple netpage users browse the quantity and the quantity of the push webpage of webpage is stated, the recall rate is the multiple
Netpage user browses the quantity of webpage and the ratio for pushing netpage user and browsing the quantity of webpage；
Index computing module, accuracy rate and recall rate for index according to the push webpage, calculates the push webpage
Evaluation index；
Determining module is adjusted, for the evaluation index according to the push webpage, it is determined that being referred to the weight of the target web
Whether value is adjusted.
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| CN201410787946.7A CN104572857B (en) | 2014-12-17 | 2014-12-17 | A kind of Web page push method and device |
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| CN201410787946.7A CN104572857B (en) | 2014-12-17 | 2014-12-17 | A kind of Web page push method and device |
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| CN111950865A (en) * | 2020-07-24 | 2020-11-17 | 黑龙江阳光惠远知识产权运营有限公司 | Evaluation method for identifying core patent |
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| CN103793465A (en) * | 2013-12-20 | 2014-05-14 | 武汉理工大学 | Cloud computing based real-time mass user behavior analyzing method and system |
| CN103888498A (en) * | 2012-12-21 | 2014-06-25 | 腾讯科技（深圳）有限公司 | Information pushing method and apparatus, terminal and server |
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| CN103888498A (en) * | 2012-12-21 | 2014-06-25 | 腾讯科技（深圳）有限公司 | Information pushing method and apparatus, terminal and server |
| CN103793465A (en) * | 2013-12-20 | 2014-05-14 | 武汉理工大学 | Cloud computing based real-time mass user behavior analyzing method and system |
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