CN104462376A - Information providing method and device for barrage media - Google Patents
Information providing method and device for barrage media Download PDFInfo
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- CN104462376A CN104462376A CN201410749405.5A CN201410749405A CN104462376A CN 104462376 A CN104462376 A CN 104462376A CN 201410749405 A CN201410749405 A CN 201410749405A CN 104462376 A CN104462376 A CN 104462376A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/953—Querying, e.g. by the use of web search engines
- G06F16/9535—Search customisation based on user profiles and personalisation
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Abstract
An embodiment of the invention provides an information providing method and device for barrage media. The method includes: collecting the first information of the first viewing user of the barrage media; analyzing the first information to obtain user attribute data; respectively statistically counting the second information of second viewing users conforming to multiple preset user attribute condition combinations according to the acquired user attribute data; acquiring the recommendation data corresponding to the user attribute condition combinations with the number of the second viewing users exceeding a preset threshold, and providing the recommendation data to the corresponding client according to the second information. By the method, the barrage media can provide rich recommendation data to the corresponding client, and interaction of viewing users is increased.
Description
Technical field
The present invention relates to technical field of information processing, particularly relate to a kind of information providing method for barrage media and device.
Background technology
Barrage media, as the mutual a kind of new paragon of user and the external world, are easily accepted by a user gradually and are subject to liking of user.Barrage media mainly comprise barrage video, barrage picture and barrage TV programme etc.Barrage media are compared with generic media, and what add with user is mutual, and user can make comments, and the comment delivered can be ejected as bullet before barrage media.
Barrage online media sites of the prior art, user can only carry out one-way interaction to barrage media, and barrage media can not carry out to user alternately.
Summary of the invention
Embodiments of the invention provide a kind of information providing method for barrage media and device, make barrage media provide abundant recommending data to corresponding client, add and watch the mutual of user.
According to an aspect of the present invention, provide a kind of information providing method for barrage media, described method comprises:
Collect the first information of the first viewing user of barrage media;
The first information of described first viewing user is analyzed, to obtain UAD;
According to the UAD obtained, statistics meets second information of the second viewing user of predetermined multiple user property conditional combinations respectively;
The quantity of the second viewing user of statistics is exceeded to the user property conditional combination of predetermined threshold, obtain the recommending data corresponding to described user property conditional combination, and provide described recommending data according to second information of the second viewing user of statistics to corresponding client.
According to a further aspect in the invention, provide a kind of information provider unit for barrage media, described device comprises:
First information collector unit, for collecting the first information of the first viewing user of barrage media;
UAD acquiring unit, for analyzing the first information of described first viewing user, to obtain UAD;
Second Information Statistics unit, for according to the UAD obtained, adds up second information of the second viewing user meeting predetermined multiple user property conditional combinations respectively;
Recommending data acquiring unit, quantity for the second viewing user to statistics exceedes the user property conditional combination of predetermined threshold, obtain the recommending data corresponding to described user property conditional combination, and provide described recommending data according to second information of the second viewing user of statistics to corresponding client.
The information providing method for barrage media that the embodiment of the present invention provides and device, the information of the viewing user of predesignated subscriber's attribute conditions combination is met by statistics, obtain the recommending data corresponding to user property conditional combination, information according to viewing user provides recommending data to relative client, thus improves Consumer's Experience.
Accompanying drawing explanation
Fig. 1 is the process flow diagram of the information providing method for barrage media that the embodiment of the present invention provides;
Fig. 2 is the logic diagram of the information provider unit for barrage media that the embodiment of the present invention provides;
Fig. 3 is the schematic diagram of the UAD that the embodiment of the present invention provides;
Fig. 4 is the application scenarios figure playing video content with paster, suspension or FLASH form that the embodiment of the present invention provides;
Fig. 5 is the application scenarios schematic diagram intercutting video content that the embodiment of the present invention provides.
Embodiment
Present general inventive concept of the present invention is, the user of viewing barrage media is added up, the information of the viewing user of predesignated subscriber's attribute conditions combination is met by statistics, obtain the recommending data corresponding to user property conditional combination, information according to viewing user provides recommending data to relative client, thus strengthens and user interactions.
The information providing method for barrage media provided the embodiment of the present invention below in conjunction with accompanying drawing and device are described in detail.
Fig. 1 is the process flow diagram of the information providing method for barrage media that the embodiment of the present invention provides.
With reference to Fig. 1, in step S101, collect the first information of the first viewing user of barrage media.
Particularly, according to exemplary embodiment of the present invention, in step S101, described barrage media first viewing user the first information comprise at least one following information: first viewing user identification information and it is to the review information of described barrage media, wherein, the mark of described first viewing user is the user ID that its IP address, cookie information or user register on registration of website.
In step S102, the first information of described first viewing user is analyzed, to obtain UAD.
Here, UAD comprises at least one following information: the sex of user, age, interest, preference, region and search word.
Particularly, according to exemplary embodiment of the present invention, in step S102, obtain its sex, age, interest, preference and/or region and search word according to the review information of described first viewing user to described barrage media.
Wherein, the user profile of its registration can be obtained according to the user ID of described first viewing user registration, and from its sex of described user profile, age, interest, preference and/or region.
Such as, suppose that the mark of the first viewing user is its IP address, IP address is the secondary region of viewing user, then the region of user can specific to the city-level below provincial, as From Shijiazhuang City of Hebei Province, Haidian District, Beijing City etc.
Such as, suppose that the first mark of watching user is cookie information.Cookie information is viewing user when browsing web sites, and is transferred to the text in viewing subscriber computer hard disk or the data in internal memory, and they can record the time etc. of the ID of viewing user, password, browsed webpage and stop.When watching user and again browsing this website, website by reading cookie information, thus obtains the relevant information of viewing user.
Wherein, the identification information according to described first viewing user extracts its user model data, and extracts its sex, age, interest, preference and/or region.Existing technology of carrying out user model training according to user network behavior at present, for setting up personalized user model for user.The information such as its sex, age, interest, preference and/or region can be extracted from for its user model set up according to the identification information of the first viewing user.
With reference to the schematic diagram of the UAD that the embodiment of the present invention as shown in Figure 3 provides.In sex, men's family ratio accounts for 75.82%, and the ratio at lady's family accounts for 24.18%; The ratio that the ratio that the ratio that the ratio that in age, the ratio in 10-19 year accounts for 6%, 20-29 years old accounts for 73%, 30-39 years old accounts for 18%, 40-49 years old accounts for 2%, 50-59 years old accounts for 1%; Educational background distribution comprises master and above educational background, undergraduate course educational background, post-secondary education etc., and the ratio wherein shared by undergraduate course educational background is higher, is 45%; Vocational distribution comprises IT, education/student, marketing/public relations etc., and wherein IT proportion is higher, is 32%; Interest comprises educational training, tourism, game and social activity etc.
In step S103, according to the UAD obtained, statistics meets second information of the second viewing user of predetermined multiple user property conditional combinations respectively.
Here, each described user property conditional combination comprises the qualifications of the value to multiple user property.
Such as, " region=Shanghai " is the qualifications of the value of a user property.A user property conditional combination can comprise such as, Beijing (region)+male sex (sex)+open air (temperament and interest, preference)+clothes (search word).
According to exemplary embodiment of the present invention, in step S103, the first viewing user meeting whole qualifications in arbitrary user property conditional combination is chosen for the second viewing user of described user property conditional combination, its mark is as described second information.
For " some time periods of a barrage video playback ", viewing user has 1000 people, wherein, participates in there are 500 people to the user of barrage video comments.By the sex to viewing user, age, interest, preference, region and search word analysis, obtain the combination of multiple attribute conditions, specific as follows: 1) Beijing (region)+male sex (sex)+open air (temperament and interest, preference)+clothes (search word); 2) Shanghai (region)+male sex (sex)+open air (temperament and interest, preference)+clothes (search word) etc.Added up by the information of the viewing user to above-mentioned multiple attribute conditions combination, the quantity obtaining the viewing user of first attribute conditions combination is 205 people, and the quantity of the viewing user of second attribute conditions combination is 150 people etc.
In step S104, the quantity of the second viewing user of statistics is exceeded to the user property conditional combination of predetermined threshold, obtain the recommending data corresponding to described user property conditional combination, and provide described recommending data according to second information of the second viewing user of statistics to corresponding client.
Corresponding recommending data can be configured pointedly according to being limited with of user property conditional combination in advance, thus when described user property conditional combination meets trigger condition, recommending data can be provided to corresponding second viewing user.
Here, recommending data is word, picture, video or audio frequency.
According to exemplary embodiment of the present invention, in step S104, the process of described recommending data is provided to comprise one of following process: to send the message that the ad-hoc location be used in barrage video shows word content; Send the message being used to indicate and playing video content with paster, suspension or FLASH form; Send the message for intercutting video content; Send the video segment with video content; Send audio content.
Here, play video content message with the form of paster and namely intercut the media content irrelevant with video at the head of video or run-out.Play video content message with the form suspended, video playback window is not fixed, and user can be mobile with finger, more flexibly, interactive stronger.
Fig. 4 illustrates the application scenarios figure playing video content with paster, suspension or FLASH form, as " loving for a person extends even to the crows on his roof ", " or this is handsome " and " benefit reaches and renews dress " etc.
Fig. 5 illustrates the application scenarios schematic diagram intercutting video content, as " 2,000,000,000 1212 coupons try to be the first neck ".
The information providing method for barrage media that the embodiment of the present invention provides, the information of the viewing user of predesignated subscriber's attribute conditions combination is met by statistics, obtain the recommending data corresponding to user property conditional combination, information according to viewing user provides recommending data to relative client, thus strengthens and user interactions.
Fig. 2 is the logic diagram of the information provider unit for barrage media that the embodiment of the present invention provides.
With reference to Fig. 2, the information provider unit for barrage media comprises first information collector unit 201, UAD acquiring unit 202, second Information Statistics unit 203 and recommending data acquiring unit 204.
First information collector unit 201 is for collecting the first information of the first viewing user of barrage media.
UAD acquiring unit 202 is for analyzing the first information of described first viewing user, to obtain UAD.
Second Information Statistics unit 203, for according to the UAD obtained, adds up second information of the second viewing user meeting predetermined multiple user property conditional combinations respectively.
Recommending data acquiring unit 204 is for exceeding the user property conditional combination of predetermined threshold to the second quantity of watching user of statistics, obtain the recommending data corresponding to described user property conditional combination, and provide described recommending data according to second information of the second viewing user of statistics to corresponding client.
According to exemplary embodiment of the present invention, described barrage media first viewing user the first information comprise at least one following information: first viewing user identification information and it is to the review information of described barrage media, wherein, the mark of described first viewing user is the user ID of its IP address, cookie information or registration.
According to exemplary embodiment of the present invention, described UAD comprises at least one following information: the sex of user, age, interest, preference, region and search word.
According to exemplary embodiment of the present invention, described UAD acquiring unit 202 is for performing at least one following process: obtain its sex, age, interest, preference and/or region and search word according to the review information of described first viewing user to described barrage media; The user profile of its registration is obtained according to the user ID of described first viewing user registration, and from its sex of described user profile, age, interest, preference and/or region; Identification information according to described first viewing user extracts its user model data, and extracts its sex, age, interest, preference and/or region.
According to exemplary embodiment of the present invention, each described user property conditional combination comprises the qualifications of the value to multiple user property.Second Information Statistics unit 203 is for being chosen for the second viewing user of described user property conditional combination by the first viewing user meeting whole qualifications in arbitrary user property conditional combination, its mark is as described second information.
According to exemplary embodiment of the present invention, described recommending data is word, picture, video or audio frequency.
According to exemplary embodiment of the present invention, described recommending data acquiring unit 204 is for performing one of following process: send the message that the ad-hoc location be used in barrage video shows word content; Send the message being used to indicate and playing video content with paster, suspension or FLASH form; Send the message for intercutting video content; Send the video segment with video content; Send audio content.
The information providing method for barrage media that the embodiment of the present invention provides and device, the information of the viewing user of predesignated subscriber's attribute conditions combination is met by statistics, obtain the recommending data corresponding to user property conditional combination, information according to viewing user provides recommending data to relative client, thus strengthens and user interactions.
Above-mentioned can at hardware according to method of the present invention, realize in firmware, or be implemented as and can be stored in recording medium (such as CD ROM, RAM, floppy disk, hard disk or magneto-optic disk) in software or computer code, or be implemented and will be stored in the computer code in local recording medium by the original storage of web download in remote logging medium or nonvolatile machine readable media, thus method described here can be stored in use multi-purpose computer, such software process on the recording medium of application specific processor or able to programme or specialized hardware (such as ASIC or FPGA).Be appreciated that, computing machine, processor, microprocessor controller or programmable hardware comprise and can store or receive the memory module of software or computer code (such as, RAM, ROM, flash memory etc.), when described software or computer code by computing machine, processor or hardware access and perform time, realize disposal route described here.In addition, when the code for realizing the process shown in this accessed by multi-purpose computer, multi-purpose computer is converted to the special purpose computer for performing the process shown in this by the execution of code.
The above; be only the specific embodiment of the present invention, but protection scope of the present invention is not limited thereto, is anyly familiar with those skilled in the art in the technical scope that the present invention discloses; change can be expected easily or replace, all should be encompassed within protection scope of the present invention.Therefore, protection scope of the present invention should be as the criterion with the protection domain of described claim.
Claims (14)
1. for an information providing method for barrage media, it is characterized in that, described method comprises:
Collect the first information of the first viewing user of barrage media;
The first information of described first viewing user is analyzed, to obtain UAD;
According to the UAD obtained, statistics meets second information of the second viewing user of predetermined multiple user property conditional combinations respectively;
The quantity of the second viewing user of statistics is exceeded to the user property conditional combination of predetermined threshold, obtain the recommending data corresponding to described user property conditional combination, and provide described recommending data according to second information of the second viewing user of statistics to corresponding client.
2. method according to claim 1, is characterized in that, the first information of the first viewing user of described barrage media comprises at least one following information:
First viewing user identification information and it is to the review information of described barrage media,
Wherein, the mark of described first viewing user is the user ID of its IP address, cookie information or registration.
3. method according to claim 2, is characterized in that, described UAD comprises at least one following information: the sex of user, age, interest, preference, region and search word.
4. method according to claim 3, is characterized in that, the described first information to described first viewing user is analyzed, and comprises at least one following process with the process obtaining UAD:
Its sex, age, interest, preference and/or region and search word is obtained according to the review information of described first viewing user to described barrage media;
The user profile of its registration is obtained according to the user ID of described first viewing user registration, and from its sex of described user profile, age, interest, preference and/or region;
Identification information according to described first viewing user extracts its user model data, and extracts its sex, age, interest, preference and/or region.
5. the method according to any one of Claims 1 to 4, is characterized in that, each described user property conditional combination comprises the qualifications of the value to multiple user property,
At the described UAD according to obtaining, statistics meets in the process of second information of the second viewing user of predetermined multiple user property conditional combinations respectively, the the first viewing user meeting whole qualifications in arbitrary user property conditional combination is chosen for the second viewing user of described user property conditional combination, its mark is as described second information.
6. method according to claim 5, is characterized in that, described recommending data is word, picture, video or audio frequency.
7. method according to claim 6, is characterized in that, provides the process of described recommending data to comprise one of following process:
Send the message that the ad-hoc location be used in barrage video shows word content,
Send the message being used to indicate and playing video content with paster, suspension or FLASH form,
Send the message for intercutting video content,
Send the video segment with video content,
Send audio content.
8. for an information provider unit for barrage media, it is characterized in that, described device comprises:
First information collector unit, for collecting the first information of the first viewing user of barrage media;
UAD acquiring unit, for analyzing the first information of described first viewing user, to obtain UAD;
Second Information Statistics unit, for according to the UAD obtained, adds up second information of the second viewing user meeting predetermined multiple user property conditional combinations respectively;
Recommending data acquiring unit, quantity for the second viewing user to statistics exceedes the user property conditional combination of predetermined threshold, obtain the recommending data corresponding to described user property conditional combination, and provide described recommending data according to second information of the second viewing user of statistics to corresponding client.
9. device according to claim 8, is characterized in that, the first information of the first viewing user of described barrage media comprises at least one following information:
First viewing user identification information and it is to the review information of described barrage media,
Wherein, the mark of described first viewing user is the user ID of its IP address, cookie information or registration.
10. device according to claim 9, is characterized in that, described UAD comprises at least one following information: the sex of user, age, interest, preference, region and search word.
11. devices according to claim 10, is characterized in that, described UAD acquiring unit is for performing at least one following process:
Its sex, age, interest, preference and/or region and search word is obtained according to the review information of described first viewing user to described barrage media;
The user profile of its registration is obtained according to the user ID of described first viewing user registration, and from its sex of described user profile, age, interest, preference and/or region;
Identification information according to described first viewing user extracts its user model data, and extracts its sex, age, interest, preference and/or region.
Device according to any one of 12. according to Claim 8 ~ 11, it is characterized in that, each described user property conditional combination comprises the qualifications of the value to multiple user property, second Information Statistics unit is used for the second viewing user the first viewing user meeting whole qualifications in arbitrary user property conditional combination being chosen for described user property conditional combination, and its mark is as described second information.
13. devices according to claim 12, is characterized in that, described recommending data is word, picture, video or audio frequency.
14. devices according to claim 13, is characterized in that, described recommending data acquiring unit is for performing one of following process:
Send the message that the ad-hoc location be used in barrage video shows word content,
Send the message being used to indicate and playing video content with paster, suspension or FLASH form,
Send the message for intercutting video content,
Send the video segment with video content,
Send audio content.
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| CN201410749405.5A CN104462376A (en) | 2014-12-09 | 2014-12-09 | Information providing method and device for barrage media |
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Cited By (11)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN104754420A (en) * | 2015-03-30 | 2015-07-01 | 北京奇艺世纪科技有限公司 | Barrage interaction method and device in process of multimedia file playing |
| CN105228013A (en) * | 2015-09-28 | 2016-01-06 | 百度在线网络技术（北京）有限公司 | Barrage information processing method, device and barrage video player |
| CN105516821A (en) * | 2015-12-14 | 2016-04-20 | 广州弹幕网络科技有限公司 | Method and device for screening bullet screen |
| CN105554581A (en) * | 2015-12-11 | 2016-05-04 | 小米科技有限责任公司 | Method and device for bullet screen display |
| CN105872836A (en) * | 2016-03-30 | 2016-08-17 | 武汉斗鱼网络科技有限公司 | Method and device for increasing user interactivity in live broadcast website |
| CN106028167A (en) * | 2016-06-27 | 2016-10-12 | 乐视控股（北京）有限公司 | Barrage display method and device |
| CN106162297A (en) * | 2015-03-27 | 2016-11-23 | 天脉聚源（北京）科技有限公司 | Exchange method when a kind of video file is play and system |
| CN107105318A (en) * | 2017-03-21 | 2017-08-29 | 华为技术有限公司 | A kind of video hotspot fragment extracting method, user equipment and server |
| WO2017185640A1 (en) * | 2016-04-29 | 2017-11-02 | 乐视控股（北京）有限公司 | Bullet-screen generation and display method, and device, server, and client thereof |
| CN107396144A (en) * | 2017-06-30 | 2017-11-24 | 武汉斗鱼网络科技有限公司 | A kind of barrage distribution method and device |
| CN107509116A (en) * | 2017-09-08 | 2017-12-22 | 咪咕互动娱乐有限公司 | A kind of information-pushing method, device and storage medium |
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| CN106162297A (en) * | 2015-03-27 | 2016-11-23 | 天脉聚源（北京）科技有限公司 | Exchange method when a kind of video file is play and system |
| CN104754420B (en) * | 2015-03-30 | 2018-04-13 | 北京奇艺世纪科技有限公司 | A kind of barrage exchange method and device in multimedia file playing process |
| CN104754420A (en) * | 2015-03-30 | 2015-07-01 | 北京奇艺世纪科技有限公司 | Barrage interaction method and device in process of multimedia file playing |
| CN105228013A (en) * | 2015-09-28 | 2016-01-06 | 百度在线网络技术（北京）有限公司 | Barrage information processing method, device and barrage video player |
| CN105228013B (en) * | 2015-09-28 | 2018-09-07 | 百度在线网络技术（北京）有限公司 | Barrage information processing method, device and barrage video player |
| CN105554581A (en) * | 2015-12-11 | 2016-05-04 | 小米科技有限责任公司 | Method and device for bullet screen display |
| CN105516821A (en) * | 2015-12-14 | 2016-04-20 | 广州弹幕网络科技有限公司 | Method and device for screening bullet screen |
| CN105516821B (en) * | 2015-12-14 | 2019-07-30 | 广州弹幕网络科技有限公司 | The method and device of barrage screening |
| CN105872836A (en) * | 2016-03-30 | 2016-08-17 | 武汉斗鱼网络科技有限公司 | Method and device for increasing user interactivity in live broadcast website |
| CN105872836B (en) * | 2016-03-30 | 2019-01-29 | 武汉斗鱼网络科技有限公司 | Increase the method and device of user interaction in a kind of webcast website |
| WO2017185640A1 (en) * | 2016-04-29 | 2017-11-02 | 乐视控股（北京）有限公司 | Bullet-screen generation and display method, and device, server, and client thereof |
| CN106028167A (en) * | 2016-06-27 | 2016-10-12 | 乐视控股（北京）有限公司 | Barrage display method and device |
| CN107105318A (en) * | 2017-03-21 | 2017-08-29 | 华为技术有限公司 | A kind of video hotspot fragment extracting method, user equipment and server |
| WO2018171325A1 (en) * | 2017-03-21 | 2018-09-27 | 华为技术有限公司 | Video hotspot fragment extraction method, user equipment, and server |
| US11265624B2 (en) | 2017-03-21 | 2022-03-01 | Huawei Technologies Co., Ltd. | Hot video clip extraction method, user equipment, and server |
| CN107396144A (en) * | 2017-06-30 | 2017-11-24 | 武汉斗鱼网络科技有限公司 | A kind of barrage distribution method and device |
| CN107509116A (en) * | 2017-09-08 | 2017-12-22 | 咪咕互动娱乐有限公司 | A kind of information-pushing method, device and storage medium |
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