CN104462138A - Method, device and system for medium interaction - Google Patents
Method, device and system for medium interaction Download PDFInfo
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- CN104462138A CN104462138A CN201310438446.8A CN201310438446A CN104462138A CN 104462138 A CN104462138 A CN 104462138A CN 201310438446 A CN201310438446 A CN 201310438446A CN 104462138 A CN104462138 A CN 104462138A
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Abstract
The embodiment of the invention provides a method, device and system for medium interaction. The method comprises the steps that medium ordering information is obtained, and a medium list corresponding to the medium ordering information is searched for; a search keyword is received, and a search result list matched with the search keyword is searched for; the medium list and the search result list are sent out and displayed. By the adoption of the method, device and system for medium interaction, a medium ordering interaction mode based on a user is provided, the user can select the expected medium type. No matter what the input search keyword is, all the medium content ordered by the user can be displayed, and therefore the interaction efficiency is improved.
Description
Technical field
Embodiment of the present invention relates to technical field of information processing, more specifically, relates to a kind of interaction with media methods, devices and systems.
Background technology
Along with the develop rapidly of computer technology and network technology, the effect that internet (Internet) and instant messaging play in daily life, study and work is also increasing.And along with the development of mobile Internet, internet is also developing to mobile.Society has entered the highly developed information age, its competition among enterprises form also by the past mainly based on the compound form of competition that the singular competition Morphological Transitions of product function quality is using corporate image, commodity, brand etc. as important means and main tendency.The transformation of this form and modern media are shown and mutual developing rapidly of cause is undivided.
In traditional interaction with media activity, the fundamentals such as medium master, media content, media content audient, medium performance all reflect the civilization degree in each period in certain region.These all pictorial elements, are all reflecting society, economic epoch vestige as a kind of culture in varying degrees.Search engine advertisement is exactly a kind of example use utilized for informix.
Search engine advertisement, also referred to as AdWords, refers to that advertiser determines keyword according to the content, feature etc. of the product of oneself or service, writes ad content and autonomous price input advertisement on a search engine.When the Keywords matching of the content of user search and advertiser, corresponding advertisement just may be demonstrated, and charges to the bid of this keyword according to advertiser after user clicks.
The advertising display of current search results pages is all based on search keyword.After user searches at every turn, above the below of search column and the search box of bottom, place the advertisement relevant to search keyword.Each search engine existing is all adopted in a like fashion, first semantic analysis is done to the search keyword of user, in advertisement base, find semantic maximally related advertisement again, simultaneously according to the sequence sequence of the eCPM of advertisement or clicking rate etc., and advertisement high for rank is presented on foremost.
Although this mode recommends medium to user, and show, between medium and search key, there is relevance.But many times must not have relevance relation between the real interested media content of user and search key, therefore this interaction with media method reduces the interactive efficiency between user and medium.
Summary of the invention
Embodiment of the present invention proposes a kind of interaction with media method, to improve interactive efficiency.
Embodiment of the present invention proposes a kind of interaction with media device, to improve interactive efficiency.
Embodiment of the present invention proposes a kind of interaction with media system, to improve interactive efficiency.
The technical scheme of embodiment of the present invention is as follows:
A kind of interaction with media method, the method comprises:
Obtain medium customized information, and the media list that retrieval is corresponding with described medium customized information;
Receive search key, and the search result list that retrieval and described search key match;
Send described media list and described search result list, wherein said media list and described search result list are demonstrated.
A kind of interaction with media device, comprises media list retrieval unit, search result list display unit and transmitting element, wherein:
Media list retrieval unit, for obtaining medium customized information, and the media list that retrieval is corresponding with described medium customized information;
Search result list display unit, for receiving search key, and the search result list that retrieval and described search key match;
Transmitting element, for sending described media list and described search result list, wherein said media list and described search result list are demonstrated.
A kind of interaction with media system, comprises search engine server and terminal, wherein:
Terminal, for sending medium customized information to search engine server;
Search engine server, for receiving medium customized information, and the media list that retrieval is corresponding with described medium customized information;
Search engine server, also for receiving search key from terminal, the search result list that retrieval and described search key match, and send described media list and described search result list to terminal;
Terminal, also for showing described media list and described search result list.
As can be seen from technique scheme, in embodiments of the present invention, obtain medium customized information, and the media list that retrieval is corresponding with described medium customized information; Receive search key, and the search result list that retrieval and described search key match; Send described media list and described search result list, wherein said media list and described search result list are demonstrated.As can be seen here, the present invention proposes the customized interactive mode of a kind of medium based on user, user can select the media types oneself expecting to see.No matter the search keyword of input why, the media content that user is customized can be shown, thus improve interactive efficiency.
And embodiment of the present invention can also be applied in various terminal, and can cross-platform cross terminal use, the scope of application widely.
Accompanying drawing explanation
Fig. 1 is according to embodiment of the present invention interaction with media method flow diagram;
Fig. 2 is according to embodiment of the present invention medium classification schematic diagram;
Fig. 3 is according to embodiment of the present invention interaction with media structure drawing of device;
Fig. 4 is according to embodiment of the present invention interaction with media system construction drawing.
Embodiment
For making the object, technical solutions and advantages of the present invention clearly, below in conjunction with accompanying drawing, the present invention is described in further detail.
In embodiments of the present invention, medium is between blazer and by the subject in order to load, transmission, extension special symbol and information between biography person.Such as, medium can be specifically books, newspaper, magazine, broadcast, TV, film, network etc. and produce, propagation mechanism.
Preferably, medium is Internet advertising.
In embodiments of the present invention, propose the customized interactive mode of a kind of medium based on user, user can select the media types oneself expecting to see.No matter the search keyword of input why, the media content that user is customized can be shown, thus improve interactive efficiency.
Fig. 1 is according to embodiment of the present invention interaction with media method flow diagram.
As shown in Figure 1, the method comprises:
Step 101: obtain medium customized information, and the media list that retrieval is corresponding with described medium customized information.
Here, medium customized information is used for the media types that identifying user is expected to obtain.Such as, medium customized information can be brand name, merchandise classification, the commodity place of production etc.
In one embodiment:
Server provides medium customized candidate list to terminal, and terminal is shown the customized candidate list of medium.In the customized candidate list of medium, display has numerous candidate's media types.Then, user selects the media types finally determined in the customized candidate list of medium by multiple triggering mode, and server receives user for the selection of the customized candidate list of this medium to determine final medium customized information.
Such as, server provides medium customized candidate list to terminal, includes candidate's media types such as " IT product ", " food ", " cosmetics " in the customized candidate list of this medium.User selects " cosmetics " in terminal, then server receives user is for the selection of " cosmetics ", and determines that " cosmetics " are for final medium customized information.
In one embodiment:
Server obtains user's historical data, and resolves user preference information based on described user's historical data, and according to described user preference information determination medium customized information.
Such as, server, by the historical data (such as historical search lists of keywords) of analysing terminal respective user, finds that user has preference to " IT product ", then " IT product " is defined as final medium customized information.
In one embodiment, retrieve the media list corresponding with medium customized information to comprise: the media data storehouse setting up classification in advance; From the media data storehouse of described classification, retrieval and described medium customized information have the medium of identical category; Be described media list by the media mix retrieved again.
When setting up the media data storehouse of classification, class label can be set for each medium.Such as, class label can be the keyword such as " IT product ", " food ", " cosmetics ".For another example, for the medium relevant to panel computer, the label that can arrange is " IT product "; For the medium relevant to surfactant, the label that can arrange is " cosmetics "; For the medium relevant to banana, the label that can arrange is " food ", etc.
Medium customized information also has class label.When medium customized information is the passage inputted by user, semantic analysis can be carried out to obtain the class label of medium customized information to medium customized information.Also can provide medium customized candidate list to user, in the customized candidate list of this medium, even have candidate's label, to be determined the class label of medium customized information by user.
Utilize the medium the class label of customized information as search terms, the media list with identical category label can be retrieved in medium storehouse.
Preferably, the media data storehouse setting up classification comprises: classify to medium according to media attributes; Calculate the classified information of each medium in same alike result classification; According to classified information, medium is classified, to obtain the media data storehouse of classification.
In one embodiment:
Be that described media list comprises by the media mix retrieved: the semantic matches value calculating medium and the medium customized information retrieved, and described semantic matches value is sorted according to size; According to described semantic matches value ranking results, determine a predetermined number medium; Be described media list by a described predetermined number media mix.
Step 102: receive search key, and the search result list that retrieval and described search key match.
Here, be similar to various existing search engine, can according to certain strategy, use specific computer program to gather information from internet, after organizing information and processing, for user provides retrieval service, the information display of being correlated with by user search is to the system of user.First, receive search key, and according to the search result list that various existing algorithm retrieval matches with described search key.
Step 103: send described media list and described search result list, wherein said media list and described search result list are demonstrated.
Here, server sends described media list and described search result list to terminal, media list described in terminal display and described search result list.Wherein, after each medium in media list can being mixed mutually with the Search Results in search result list, then shown.Also media list and described search result list can be shown respectively in the specific region of terminal.
When including various kinds of media classification in the medium customized information of customization, multiple medium may be matched.
That supposes customization is categorized as N, N number of classification and matching to medium number be S, the medium number that the page can be shown simultaneously is M.As S<=M, the medium matched can all be shown.The displaying order of advertisement sorts successively according to semantic matches value value order from big to small.
After user is provided with medium customized solution, each user use search engine after, below search box wait pre-position displaying customization media content.
In embodiments of the present invention, search engine, except providing traditional keyword search service, can also provide a kind of medium exhibition method for user.It doesn't matter for this medium exhibition method and search keyword, and the medium namely shown has nothing to do with search keyword, but relevant with the customized information of user.
Can classify based on the medium storehouse of various mode classification to magnanimity.In the medium storehouse of this classification, sorted out by all media, each medium is grouped in a classification, is matching result assignment simultaneously.
The method of medium classification comprises:
First press story types classification, such as can be divided into word medium, imaging medium, picture and text medium, etc.But also precision differentiation can be carried out according to material size again, and such as the medium of image type, can according to the width * height of image, width and highly material such as grade carry out subseries again.Semantic analysis is done to imaging medium or word medium, draws theme or the keyword of the information that will promote, thus define corresponding classification.
Such as, for the medium of image type, can the various image of symbolically be passed through, instead of computing is carried out to image itself, and utilize various relevant knowledge to carry out reasoning, thus draw the information that image itself describes.
At present, for the media analysis of image type, generally comprise four steps.
First, sensor input step: the expression-form actual object view in image being converted to applicable computer disposal.
Then, segmentation step: decomposite object and its ingredient from object view image, ingredient is made up of picture element again, applies the knowledge about object in object view, and object view is resolved into a kind of hierarchy construction.Generally classification can be regarded as a decision process, utilize regional development and technology two to realize Feature detection border, lines, regions etc. such as texture, some areas grey-scale contrasts, and obtain each constituent of image by technology such as region growing, merging, decomposition.
Then, identification step: corresponding title is given to the object split in image, can classify according to grey-level and shape information decision theory and structural approach, also can construct the iconic model of a series of known object, the object that identify and each iconic model are carried out mating and comparing.
Finally, interpretation procedure: set up the hierarchy construction of object view with heuristic or human-computer interaction technology in conjunction with recognition methods, illustrate in object view have what object, there is what relation between object.
To word medium mainly for ad content by tearing word extracting keywords open, more accurate in order to what analyze in addition, also can do key word analysis to the popularization content of pages that medium points to, thus extract the semantic key words contained by word medium.
Fig. 2 is according to embodiment of the present invention medium classification schematic diagram.
As seen from Figure 2, in medium storehouse, distinguish for each medium, exemplaryly include point classes such as food and drink, electronic product and clothes.
Based on above-mentioned labor, embodiment of the present invention also proposed a kind of interaction with media device.
Fig. 3 is according to embodiment of the present invention interaction with media structure drawing of device.
As shown in Figure 3, this device comprises media list retrieval unit 301, search result list display unit 302 and transmitting element 303, wherein:
Media list retrieval unit 301, for obtaining medium customized information, and the media list that retrieval is corresponding with described medium customized information;
Search result list display unit 302, for receiving search key, and the search result list that retrieval and described search key match;
Transmitting element 303, for sending described media list and described search result list, wherein said media list and described search result list are demonstrated.
In one embodiment:
Media list retrieval unit 301, for showing the customized candidate list of medium, and receives the selection of user for the customized candidate list of this medium to determine medium customized information.
In one embodiment:
Media list retrieval unit 301, for obtaining user's historical data, resolves user preference information based on described user's historical data, and according to described user preference information determination medium customized information.
In one embodiment:
Media list retrieval unit 301, for setting up the media data storehouse of classification, from described media data storehouse, retrieval and described medium customized information have the medium of identical category, and are described media list by the media mix retrieved.
In one embodiment:
Media list retrieval unit 301, for classifying to medium according to media attributes, calculating the classified information of each medium in same alike result classification, and classifying to medium according to classified information, to obtain the media data storehouse of classification.
In one embodiment:
Media list retrieval unit 301, for calculating the semantic matches value of medium and the medium customized information retrieved, sorts according to size to described semantic matches value; According to described semantic matches value ranking results, determine a predetermined number medium, and be described media list by a described predetermined number media mix.
Based on above-mentioned labor, embodiment of the present invention also proposed a kind of interaction with media system.
Fig. 4 is according to embodiment of the present invention interaction with media system construction drawing.
As shown in Figure 4, this system comprises terminal 401 and search engine server 402, wherein:
Terminal 401, for sending medium customized information to search engine server 402;
Search engine server 402, for receiving medium customized information, and the media list that retrieval is corresponding with described medium customized information;
Search engine server 402, also for receiving search key from terminal, the search result list that retrieval and described search key match, and send described media list and described search result list to terminal 401;
Terminal 401, also for showing described media list and described search result list.
In one embodiment:
Terminal 401, for pre-setting medium show area and Search Results show area in display interface, and showing described media list, in described Search Results show area, showing described search result list in described medium show area.
In embodiments of the present invention, described terminal 401 refers to the communication entity with data computing function and wireless communication function.
Exemplarily, terminal 401 includes but not limited to: smart mobile phone, palm PC, panel computer, personal digital aid (PDA) (PDA, Personal Digital Assistant), PC etc., or even portable intelligent TV (Smart TV), etc.
Below enumerate the particular type of some terminals in detail, but it will be appreciated by those of skill in the art that embodiment of the present invention is not limited to the above-mentioned type enumerated, and can also be applicable among other arbitrary intelligent terminal types and OS Type.
The intelligent terminal operation system that terminal adopts can be arbitrary intelligent terminal operation system, the operating system that specifically can adopt includes, but are not limited to: Android (Andorid), Palm OS, Symbian(Saipan), Windows mobile, Linux, Android(Android), iPhone(apple) OS, Black Berry(blackberry, blueberry) OS6.0, Windows Phone series, etc.
Preferably, terminal operating system specifically can adopt Andorid operating system, and intelligent terminal can use among each version of Andorid, include, but are not limited to: A Tongmu (Android Beta), clockwork spring robot (Android1.0), cup cake (Android1.5), baked donut (Android1.6), muffin (Android2.0/2.1), frozen yogurt (Android2.2), gingerbread (Android2.3), honeycomb (Android3.0), ice cream sandwich (Android4.0), jelly beans (Jelly Bean, the version such as Android4.1).
In fact, can specifically implement by various ways the interaction with media methods, devices and systems that embodiment of the present invention proposes.
Such as, the application programming interfaces of certain specification can be followed, interaction with media method is written as the plug-in card program be installed in browser, also can be encapsulated as application program and download use voluntarily for user.When being written as plug-in card program, the multiple card format such as ocx, dll, cab can be implemented as.Also can implement embodiment of the present invention by the concrete technology such as Flash plug-in unit, RealPlayer plug-in unit, MMS plug-in unit, MI staff plug-in unit, ActiveX plug-in unit and propose interaction with media methods, devices and systems.
The interaction with media method that embodiment of the present invention is proposed by the storing mode that can be stored by instruction or instruction set is stored on various storage medium.These storage mediums include, but are not limited to: floppy disk, CD, DVD, hard disk, flash memory, USB flash disk, CF card, SD card, mmc card, SM card, memory stick (Memory Stick), xD card etc.
In addition, the interaction with media method that embodiment of the present invention can also be proposed is applied in the storage medium based on flash memory (Nand flash), such as USB flash disk, CF card, SD card, SDHC card, mmc card, SM card, memory stick, xD card etc.
In sum, in embodiments of the present invention, medium customized information is obtained, and the media list that retrieval is corresponding with described medium customized information; Receive search key, and the search result list that retrieval and described search key match; Send described media list and described search result list, wherein said media list and described search result list are demonstrated.As can be seen here, the present invention proposes the customized interactive mode of a kind of medium based on user, user can select the media types oneself expecting to see.No matter the search keyword of input why, the media content that user is customized can be shown, thus improve interactive efficiency.
And embodiment of the present invention can also be applied in various terminal, and can cross-platform cross terminal use, the scope of application widely.。
The above, be only preferred embodiment of the present invention, be not intended to limit protection scope of the present invention.Within the spirit and principles in the present invention all, any amendment done, equivalent replacement, improvement etc., all should be included within protection scope of the present invention.
Claims (14)
1. an interaction with media method, is characterized in that, the method comprises:
Obtain medium customized information, and the media list that retrieval is corresponding with described medium customized information;
Receive search key, and the search result list that retrieval and described search key match;
Send described media list and described search result list, wherein said media list and described search result list are demonstrated.
2. interaction with media method according to claim 1, is characterized in that, described acquisition medium customized information comprises:
Show the customized candidate list of medium;
Receive the selection of user for the customized candidate list of this medium to determine medium customized information.
3. interaction with media method according to claim 1, is characterized in that, described acquisition medium customized information comprises:
Obtain user's historical data;
User preference information is resolved based on described user's historical data, and according to described user preference information determination medium customized information.
4. interaction with media method according to claim 1, is characterized in that, the described retrieval media list corresponding with medium customized information comprises:
Set up the media data storehouse of classification;
From the media data storehouse of described classification, retrieval and described medium customized information have the medium of identical category;
Be described media list by the media mix retrieved.
5. interaction with media method according to claim 4, is characterized in that, the described media data storehouse setting up classification comprises:
According to media attributes, medium is classified;
Calculate the classified information of each medium in same alike result classification;
According to classified information, medium is classified, to obtain the media data storehouse of classification.
6. interaction with media method according to claim 4, is characterized in that, described is that described media list comprises by the media mix retrieved:
Calculate the semantic matches value of medium and the medium customized information retrieved, and described semantic matches value is sorted according to size;
According to described semantic matches value ranking results, determine a predetermined number medium;
Be described media list by a described predetermined number media mix.
7. an interaction with media device, is characterized in that, comprises media list retrieval unit, search result list display unit and transmitting element, wherein:
Media list retrieval unit, for obtaining medium customized information, and the media list that retrieval is corresponding with described medium customized information;
Search result list display unit, for receiving search key, and the search result list that retrieval and described search key match;
Transmitting element, for sending described media list and described search result list, wherein said media list and described search result list are demonstrated.
8. interaction with media device according to claim 7, is characterized in that,
Media list retrieval unit, for showing the customized candidate list of medium, and receives the selection of user for the customized candidate list of this medium to determine medium customized information.
9. interaction with media device according to claim 7, is characterized in that,
Media list retrieval unit, for obtaining user's historical data, resolves user preference information based on described user's historical data, and according to described user preference information determination medium customized information.
10. interaction with media device according to claim 7, is characterized in that,
Media list retrieval unit, for setting up the media data storehouse of classification, from described media data storehouse, retrieval and described medium customized information have the medium of identical category, and are described media list by the media mix retrieved.
11. interaction with media devices according to claim 10, is characterized in that,
Media list retrieval unit, for classifying to medium according to media attributes, calculating the classified information of each medium in same alike result classification, and classifying to medium according to classified information, to obtain the media data storehouse of classification.
12. interaction with media devices according to claim 10, is characterized in that,
Media list retrieval unit, for calculating the semantic matches value of medium and the medium customized information retrieved, sorts according to size to described semantic matches value; According to described semantic matches value ranking results, determine a predetermined number medium, and be described media list by a described predetermined number media mix.
13. 1 kinds of interaction with media systems, is characterized in that, comprise terminal and search engine server, wherein:
Terminal, for sending medium customized information to search engine server;
Search engine server, for receiving medium customized information, and the media list that retrieval is corresponding with described medium customized information;
Search engine server, also for receiving search key from terminal, the search result list that retrieval and described search key match, and send described media list and described search result list to terminal;
Terminal, also for showing described media list and described search result list.
14. interaction with media systems according to claim 13, is characterized in that,
Terminal, for pre-setting medium show area and Search Results show area in display interface, and showing described media list, in described Search Results show area, showing described search result list in described medium show area.
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